Carlsbad Business Journal - October 2015 by Carlsbad Chamber of Commerce

BUSINESS

CELEBRATING SMALL BUSINESS

WWW.CARLSBAD.ORG

VOL. 32, NO. 9

Chamber, Wells Fargo team up to help small businesses

5934 Priestly Drive 5934 Priestly Drive Carlsbad, CA 92008 Carlsbad, CA 92008

L BUSIN

IS THE

Five years ago, Don Hein launched Little Cakes Cupcake Kitchen the Carlsbad Chamber of Commerce’s Small Business of the year in 2014.

Little Cakes Cupcake Kitchen looks for growth after ‘Cupcake Wars’ wins

SEE CENTER, Page 14

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Sweet success

on Hein, winner of the Carlsbad Chamber of Commerce’s Small Business of the Year award in 2014, never envisioned himself making a living as the owner of a bakery known for winning a reality TV show twice. But his story — like that of many small-business owners — is proof that sometimes a great idea, a risk-taking spirit and a little bit of luck can come together to make a thriving business. In 2010, Hein, owner of Little Cakes Cupcake Kitchen in Vista, was laid off from his job at a company that installed and

maintained audio visual equipment in high-profile retail stores. Hein said he knew it would be tough to make a living in that industry, and he didn’t want to start another career. Besides, he was never really thrilled about his profession. “It was something I fell into,” Hein said. “I did, however, always have a passion for food and restaurants and baking.” His brother had launched a successful cupcake business in Washington State, and Hein

Nearly 10 years ago, the Carlsbad Chamber of Commerce opened the Small Business Success Center to offer counseling and training for entrepreneurs looking to start or expand their businesses. Since its launch, the center has helped many business owners find solutions to their problems, offering tools that can help businesses at any stage of growth. Wells Fargo is helping the Chamber ensure that those who are launching small businesses have the tools they need to succeed. A long-time supporter of the Chamber, Wells Fargo has stepped up to sponsor the newly renamed Wells Fargo Small Business Success Center. The sponsorship will allow the Chamber to continue to help small businesses thrive, said Toni Padron, executive vice president and chief operating officer. “This partnership will allow the Chamber to fully realize its vision for the center,” Padron said. “Since we opened it in 2006, the aim of the center has been to offer tools and resources for small-business owners to grow their businesses, create new jobs for the region and help nurture entrepreneurs.”

OCTOBER 2015

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

JOURNAL

Coworking spaces in Carlsbad

Resources for growing (or launching) a small business.

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OCTOBER 16 WHO WILL BE AWARDED THE 2015 SMALL BUSINESS OF THE YEAR? Reserve your tickets today at carlsbad.org

SEE CAKES, Page 13

BUSINESS SPOTLIGHT More than ‘that little shop on State Street’ Aranelle’s ‘brick and mortar’ experience beats shopping online Serving the community since 2001, Aranelle is an award-winning boutique located in Carlsbad Village. Aranelle is more than “that little shop on State Street” — it’s a community, a destination where locals and tourists come seeking the latest in apparel, accessories, and gifts. Michelle Blasena, a retail veteran with a degree in retail management and a certificate in interior design, was born with creative energy and a love for shopping and decorating. Blasena and her nine employees fully embrace the idea of ‘brick and mortar’ shopping and make sure that every customer’s visit to Aranelle is a memorable and magical experience. Part of the charm comes from the staff ’s commitment to being ‘Midwest kind.’

Aranelle 2940 State St. Carlsbad, CA 92008 760-434-1140 AranelleCarlsbad.com

Aranelle offers exceptional customer service including complimentary gift wrapping, freshly baked cookies and ice-cold lemon water. Blasena, who is from Wisconsin, encourages her staff to empathize with customers and be accommodating — to, “Don’t say no, say yes.” Nothing brings the team at

Aranelle more pleasure than helping customers find their next favorite item. Complimentary gift wrapping and other thoughtful details make the experience of shopping at

Aranelle even more personal. “In a day and age where online shopping has become the norm, outstanding customer service is what keeps our guests coming back,” Blasena said. “We go above and beyond whenever we can. We bake fresh cookies every day, serve ice-cold lemon water. Most important, we

SEE ARANELLE, Page 11

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CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 3

WORDS OF WISDOM

Changes on the Board of Directors OFFICERS CHAIRMAN OF THE BOARD John Osborne AT&T CHAIRMAN ELECT, VICE CHAIR OF BUSINESS & COMMUNITY DEVELOPMENT Deb Beddoe Your Ops Manager TREASURER John Lechleiter AKT, LLP VICE CHAIR OF PUBLIC POLICY Michael Howes, AICP Howes, Weiler and Associates VICE CHAIR OF ECONOMIC DEVELOPMENT Ahmed Haque NRG Energy, Inc. VICE CHAIR OF STRATEGIC PLANNING Lou Storrow Storrow Law, APC PAST CHAIR Carlton Lund The Lund Team

DIRECTORS David Bennett Joseph Charest John Haedrich Lupe Hairston Frank Idris Brian Lee Rick Lemmo Matt Leonard Peter MacLaggan Larry Magor William Meade Jr., MD Trisa Mills Niels Norby Ryan Perry Don Sando Don Schempp Michael Schroder Lee Sterling Jeffrey R. Stoke, Esq. Tim Stripe Amber J. Ter-Vrugt Jim Valentine Scott White

Tri-City Medical Center Katz & Associates Tip Top Meats/European Deli Freedom Window Cleaning LEGOLAND California Resort Wells Fargo Bank Caruso Affiliated Edward Jones Poseidon Water, LLC Omni La Costa Resort & Spa Activ8 Athleticism TaylorMade Golf Company SD Trophy Westfield Carlsbad Strategic Results Group Torrey Pines Bank Carlsbad Cal State San Marcos Leon P. Sterling, Commercial Tenant Broker Procopio, Cory, Hargreaves & Savitch, LLP Grand Pacific Resorts, Inc. Scripps Health SDG&E New Village Arts Theatre

The Carlsbad Chamber is well recognized for its strong Board of Directors. Over the years, the Chamber has strived to have a balanced board that includes a broad cross section of industries and a mix of people who bring time, talent, and treasure to the organization. We strive to have a variety of voices on the board from nonprofit organizations, smallbusiness owners to larger businesses. Further, we value the commitment of those individuals who have worked their way up on our committees and expressed a desire to continue their service on the Board. Change is inevitable in each of our businesses and sometimes it affects someone’s ability to serve on the Board. Carmen Rene has been a dedicated volunteer to the Chamber for many years. Few can match her enthusiasm to build the Chamber and support our mission. Carmen was our

FROM THE CHAIRMAN

JOHN OSBORNE Chairman of the Board CARLSBAD CHAMBER OF COMMERCE

Chair-Elect and recently left Thermo Fisher Scientific. She has since been hired by NRG Energy, Inc. Ahmed Haque, director of asset management, represents NRG on our Board. We would like to thank Carmen for all of the work she did to support the Chamber over the years. I’m pleased to report that the Executive Committee has selected Deb Beddoe, president of Your Ops Manager to fill the Chair-Elect role. Deb will succeed me as Chair

beginning in January. I will remain on the Executive Committee as the immediate Past Chair. Please join me in congratulating Deb, who, as a small-business owner, has devoted time to our Ambassador and Business Resource committees over the years and worked her way up to the Board of BEDDOE Directors and subsequently to the Executive Committee. Our nominating committee is working hard to propose a new slate for our Board and Executive committee that will be presented to the Board in the coming months. Once approved, we will have more announcements on the volunteer leadership at the chamber. I wish you all a spectacular fall season!

ADVISORY COUNCIL Ofie Escobedo Suzette Lovely Ryan Ross Sam Ross Michael Schumacher Sandy Wilson

Lola’s 7-Up Mexican Market & Deli Carlsbad Unified School District North County Transit District Visit Carlsbad City of Carlsbad Liaison Camp Pendleton

STAFF Ted Owen President & CEO Toni Padron Executive Vice President & COO Bev Jorgensen Vice President, Corporate & Member Relations Bonnie Hoffman Business Services Manager José A. López Director of Communications/ Editor, Carlsbad Business Journal Kathleen Mandig Business Development Manager Tracy Power Information Specialist Darryl Reitmeyer Director of Sales & Marketing Chad Spinks Graphic Designer Kathy Steffen Member Services Manager

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MISSION STATEMENT “The Carlsbad Chamber of Commerce promotes business through member services, educational programs, cooperative partnerships and legislative advocacy that balances economic prosperity with the quality of life.”

CARLSBAD BUSINESS JOURNAL 5934 Priestly Drive • Carlsbad, CA 92008 Ph. (760) 931-8400 • Fx. (760) 931-9153 carlsbadchamber@carlsbad.org www.carlsbad.org

The 2015 Business Expo was held Sept. 22 at the parking lot of LEGOLAND California Resort. Hundreds took part in the event, which showcased the best products and services from Chamber members including (above) Higher Power SEO and (right) Dr. Bronner’s Magic Soaps.

Published monthly by the Carlsbad Chamber of Commerce. Subscription price is deducted from dues of Chamber members.

INDEX CITY NEWS.................................... 5 MEMBER COLUMNS ......................6 TO YOUR HEALTH...........................7 VILLAGE BEAT................................8 MEMBER DIGEST....................15-17 SCHOOL NEWS..................... ..18-19

ADVERTISING SPOTLIGHT CELEBRATING SMALL BUSINESS.......9-14 MEMBER MARKETPLACE..................... 17

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TED OWEN President & CEO CARLSBAD CHAMBER OF COMMERCE

A few thoughts about successful businesses With all that is happening around us these last few weeks I thought a little perspective might be in order. This is not about the Pope’s visit, politics or who is running for President. These are a few random thoughts about business I have read this week. • Those who enjoy responsibility usually get it; those who merely like exercising authority usually lose it. • There is nothing we cannot live down, rise above or overcome in life. • The easiest thing to be in the world is you. The most difficult thing to be is what other people want you to be. Don’t let them put you in that position. • If you ever think you’re too small to be effective, you’ve never been in bed with a mosquito. Last but not least is a great legend story. The most motivated employees perform “heroics,” which are the kind of above-and-beyondthe-call-of-duty acts of customer service that are embedded in the storied history of Nordstrom. There is the story of a customer who fell in love with a pair of burgundy pleated Donna Karan slacks that had just gone on sale at the Nordstrom store in downtown Seattle. But the store was out of her size, and the sales associate was unable to locate a pair at the five other Nordstrom stores in the Seattle area. The associate secured some petty cash from her department manager, marched across the street to another department store, where she bought the slacks (at full price) and then sold them to her customer at the marked down price. Obviously, Nordstrom didn’t make money on that sale, but it was an investment in promoting the loyalty of an appreciative customer. Thinking is the hardest work there is, which is probably the reason why so few engage in it.

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LEGOLAND unveils plans for NINJAGO land LEGOLAND California Resort has announced that it will introduce a new NINJAGO land in 2016. The new area that will include a ride that will feature technology that guests have never experienced at any other theme park in the world — allowing a completely immersible experience. Guests to the new area, which opens next spring, will enter the new NINJAGO land through a giant archway behind Imagination Zone leading them into a courtyard where they begin their ninja training. The new land features LEGO building stations, a game to test reflexes, spinners to test balance, Asian cuisine and a new shopping venue. Interactive experiences will test guests’ physical skills, balance and agility before they can prep for their ultimate training session: NINJAGO

Peter Ronchetti, general manager of LEGOLAND California Resort, speaks to the media after unveiling plans for NINJAGO land, which will open at the theme park next spring. – The Ride. The ride will feature cuttingedge technology that enables guests to control the outcome of their adventure through the power of their hand gestures. Through 3D imagery,

high-tech sensors and the use of hand movements in a striking motion, up to four riders per car, representing the four main NINJAGO characters, can blast animated fireballs, lightning, shockwaves and ice

as they travel through dojos to master their skills before heading into battle. Riders collect points for their training and battle efforts throughout the ride and scores are displayed when their quest is completed. 4D effects such as heat, smoke and wind are also incorporated throughout the adventure, giving guests the ultimate interactive experience. “I am proud and thrilled to say that this is our 11th straight year of continuous attendance growth and we attribute much of this to our winning formula of providing our guests a family environment filled with fun, interactive experiences that create lasting memories. NINJAGO –The Ride will be the ultimate experience providing interactive fun for all,” said LEGOLAND California Resort General Manager Peter Ronchetti.

Barter once again leading at Datron Art Barter has assumed the position of president and CEO on a permanent basis at Datron World Communications, Inc. in addition to his position as president and CEO of the parent company, Datron Holdings, Inc. “I am enjoying the opportunity to once again work directly BARTER with the team at Datron World to move the company forward,” said Barter, who purchased the company in 2004. “I am also very pleased to announce the recent promotion of Shannon Teem to Vice President, Finance.” Teem has been in a leadership role in the accounting and finance department for Datron World Communications since September 2014. Barter joined Datron World

Communications, Inc. in 1997 as the vice president of finance. After holding various roles within the company, he had the opportunity to purchase Datron from the Titan Corporation in 2004. Art holds bachelor’s degrees in business and finance. Barter is also the CEO of Servant Leadership Institute (SLI), an organization dedicated to training leaders to foster an environment of trust and respect at all levels of their organization. Art has presented his servant leadership message to a wide variety of corporate, government, and non-profit audiences throughout the U.S. He’s particularly effective at inspiring and equipping emerging leaders, CEOs, and executives who want to make a difference in the world.

ViaSat makes deal to offer Wi-fi on Boeing planes

PWI celebrates 30-year anniversary

ViaSat Inc. has entered into a new agreement with the Boeing Company that may soon make allow the Carlsbad-based companies to offer Wi-Fi on the company’s planes. The agreement initiates the evaluation process for airlines to specify installation of the ViaSat in-flight Wi-Fi connectivity system on Boeing Commercial airplanes. ViaSat offers the fastest in-flight internet speeds

Partnerships With Industry (PWI), a San Diego Countybased nonprofit that offers job opportunities to people with disabilities and staffing solutions to local businesses, is celebrating its 30th anniversary at an event that will be held Monday, Oct. 19 at the Grand Hyatt San Diego. The event will feature the “PWI Achievement Awards” recognizing adults with disabilities as well as select

— typically 8 to 10 times faster — than any other in-flight Wi-Fi system available today. Under the terms of this new agreement, ViaSat’s Ka-band airborne satellite terminal will be evaluated as a factory option for Boeing aircraft prior to delivery, enabling airplanes to come off the line with ViaSat connectivity ready for immediate service. This would allow airlines

to avoid costly down-time involved with taking planes out of service for post-production retrofits and ensures that from day one, each passenger and flight crew member gets a best-in-class in-flight internet experience with the industry’s only service level agreement, regardless of how many devices are connected on the plane or how many planes are on the network.

business partners, volunteers and staff. A silent auction, hors d’oeuvres, dessert and drinks will be part of the event, which will be emceed by CBS 8 reporter Ashley Jacobs. PWI has placed more than 12,000 individuals in jobs since it was founded in 1985. PWI clients can work at one of four work and training centers, in a group of three to four people with a job coach at a local business,

or individually at a worksite. Many PWI clients have been working at their companies for many years. “This is a very exciting time for PWI as we celebrate our 30th anniversary and continue to focus our efforts on the premise that every adult with disabilities who is willing to work has the ability to be an active part of the workforce and society,” said Mark Berger, president and CEO.

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Carlsbad firms create collaborative workspaces Innovative companies often attract high-energy, creative employees who thrive in a collaborative environment. To attract and retain such talent some Carlsbad firms are breaking down the cubicle partitions and opening up the workspace to let ideas fly back and forth. Some firms have been using this concept for years. Now developers are creating spaces that promote collaboration, and companies that host transient workers are providing such space as well. “Today more than ever before, it’s important to create a work environment that people want to come to, and that’s consistent with the business’ culture and mission. For us, that means creating an environment that’s fun and energetic, and we’ve done just that,” said Danna Korn, co-founder and CEO of Sonic Boom Wellness, a Carlsbad firm that develops custom software to promote worksite wellness. “Our intergalactic headquarters screams our culture. “It was also important for us to create a collaborative workspace, because ours is a

CITY NEWS

CHRISTINA VINCENT Economic Development Manager CITY OF CARLSBAD

collaborative environment,” said Korn. “Rather than having cubicles where everyone is siloed, we have huge, open spaces so people can interact with one another. It promotes the cooperative, interdependence that makes us work efficiently with one another.” With the Pacific Ocean on our doorstep and trails interlacing the city, Carlsbad offers numerous opportunities for an active lifestyle. The city calls this Life in Action, because our natural environment encourages an active lifestyle that helps shape our professional lives. Many firms encourage their employees to take advantage of this natural setting because they believe that energy carries over into the workplace, raising the creative bar for everyone.

Cruzan converted the old Floral Trade Center warehouse on Avenida Encinas into a 175,000-square-foot multitenant campus called MAKE. Cruzan is developing workspaces that address this changing work dynamic. The company recently converted the old Floral Trade Center warehouse on Avenida Encinas into a 175,000-square-foot multitenant campus called MAKE. This complex features such amenities as outdoor showers for employees returning from the ocean, which is within walking distance, and racks to store their surfboards. It also offers a café, fitness center, locker rooms and horseshoe pit. “Up until now it’s been the Googles that can afford this

type of creative office space,” said Jim Mandler, property manager at MAKE. “Now we’re providing these amenities in a multi-tenant setting.” To encourage collaboration, MAKE offers an outdoor amphitheater for group meetings, a breezeway with free Wi-Fi and communal seating, and private patios. GoPro, the video camera maker whose brand has become synonymous with an active lifestyle, will soon move into 45,000 square feet of space at MAKE. “What we’ve built is a

platform that companies can come in and convert into their unique space,” Mandler said. “GoPro is building a rooftop deck with an elevator and a mezzanine.” These collaborative design features are being incorporated into office space that people rent daily, and even hourly. “I found there were a lot of home-based business owners who were looking to get out of the house and did not want to deplete their savings doing it,” said Bridget Ayers, founder and owner of Get Smart

WorkSpaces on Loker Avenue East. “We wanted to give them a space that was more professional than a coffee house.” Ayers said she had spent years in a corporate setting and did not want to duplicate that. She runs a marketing company and her work team telecommutes. She saw that when she got them together, the creative sparks began to fly, and she wanted to re-create that vibe for people who work independently. “We looked at some very successful companies and the environment they create, and the workforce is happy because of the space,” Ayers said. “Our space is set up so we have an open work area. We have couches, chairs, tons of snacks. And we will never run out of coffee.” She also provides meeting rooms and shared office space for people who want more privacy. Just as today’s workforce has changed with the times, today’s workplace bears little resemblance to the one of 50 years ago. And Carlsbad’s local businesses are out in front on this workplace revolution.

Dr. Eric Frost, professor and director of SDSU’s Graduate Program in Homeland Security, speaks at the Ready Carlsbad Business Alliance symposium on Sept. 11.

Symposium explores tech tools for emergency communication The Ready Carlsbad Business Alliance (RCBA) conducted a “Stay Informed, Stay Safe” symposium at the City of Carlsbad Emergency Operations Center (EOC) on Sept. 11. The event was attended by more than 80 representatives from area businesses and agencies. The goal of the symposium was to empower businesses to make real-time decisions during disasters from information provided using today’s technologies. Its focus was on information technologies that help business access essential information in emergencies. City of Carlsbad Emergency Preparedness Coordinator and RCBA CoChairman David Harrison presented a detailed overview of the technologies Carlsbad’s emergency operations center uses to collect, analyze and disseminate information during emergencies. Harrison discussed how Carlsbad’s state-of-the-art technologies were used during the May 2014 Poinsettia Fire and how they would again be used in the event of future fires, El Nino-related flooding or other hazards. He explained emergency notification systems, and how the city uses data media, social media, traditional media and other communication resources to keep residents

The Ready Carlsbad Business Alliance meets the seecond Friday of each month. Visit carlsbad.org for details

and businesses informed during emergencies. Displaying video inputs from the city’s Traffic Management Center’s traffic camera system, he demonstrated how notifications might be coordinated with programmable traffic signals timing to minimize traffic congestion during evacuations. Harrison stressed the importance of all those who work and live in Carlsbad to register for the AlertSanDiego emergency alert system (www.readysandiego.org), to download the regional “sdemergency” mobile app (free through App Store) to their phones, and the importance of businesses to developing a communications redundancy plan for emergencies. Dr. Eric Frost, professor and director of SDSU’s Graduate Program in Homeland Security, reflected on developments in emergency incident notification, and captivated the audience with descriptions of

technologies that will be available in not too distant future. He linked those technologies to the developing El Nino and its potential for heavy rains and flooding in our region later this year. While also emphasizing the role of social media in emergency communications, he explained how smart phones, and other open source tools and visualization devices are changing the way the world operates. He explained how a number of SDSU programs, like the Engaging Epidemics (e2) Project, are at the forefront of global cloud computing-based projects fostering world-wide solutions to catastrophic hazards. He discussed the need for robust databases to facilitate pattern matching to assist in threat and hazard detection and tracking. Frost concluded the symposium speculating about how emerging technologies, like Microsoft’s HoloLens, are changing the world in a profound way. Respectful of the 14th anniversary of the Sept. 11 attacks, the symposium was opened by Deb Beddoe, RCBA CoChair and Your Ops Manager founder and CEO, who introduced Carlsbad Fire Chief Mike Davis and Police Chief Neil Gallucci. All three reflected on the great loss and on their experiences and lessons from that tragic event.

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Lower your stress levels Stress is one of those things that no matter what, is not going to go away completely. Whether you’re rushing to a meeting, trying to pick the kids up from school, running your own business — or juggling all three — you are going to have stress! But there’s good news: you can learn strategies to help cope with and reduce those little stress demons! I have to say, there is no single relaxation technique that is right for everyone. So pick and choose what feels good to you. Here are a couple of my favorites:

1. Life’s A Beach!

Research shows that looking at a serene setting promotes your relaxation hormones and can help you to feel calmer and restore states of peace. Luckily for us, the beach is right down the road! If you’re not able to look at the beach, search for a beautiful picture on the Internet.

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2. Tea Time!

If you visit your local health

WELL BEING

STEPHANIE HENDERSHOT, NMD Owner | Naturopathic Doctor ETHERIC HEALTH, A NATUROPATHIC CLINIC

food store, you can find all types of stress relaxation teas. One of my favorites is Kava Stress Relief Tea! Tea is a wonderful ritual to employ the next time you’re feeling stressed.

3. Practice Mindfulness

What the heck does mindfulness mean? It’s the ability to remain aware of how you’re feeling at the given moment. Try being mindful next time you’re driving in traffic. How are you feeling? Try remaining present and don’t judge yourself for the past or the future. Can you enjoy the moment?

4. Take A Chill Pill!

Usually, when we get stressed, our breath becomes shallow and fast. Try taking 10 slow, deep

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Acupressure is a quick way to release tension and get the blood flowing. For fast relief, apply pressure to the fleshy part between your thumb and index finger for 30 seconds. Repeat on the other side. You can even try adding an essential oil like lavender to the area. Thanks for reading and I hope to have shed some light on a few easy and practical stress reduction techniques that you can use as your go-to tools. Another favorite technique I like to use is journaling. Have any thoughts that are bogging down your mind? Get them out and onto paper! You’ll most likely feel a sense of relief afterwards. And it may help you to find a solution to a problem that’s been nagging you. Now that you’ve been given the tools, go out there and reduce those stress demons! Hendershot can be reached at info@EthericHealthNC.com

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CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 7

10TH ANNUAL

New therapies for atrial fibrillation treatment According to the National Institute of Health, most adults have an average heart rate of 60 to 100 beats per minute. Most of the time, you don’t think about how fast your heart is beating unless you’re exercising, feeling stressed — or have cardiac arrhythmia. Cardiac arrhythmia is a condition in which the heart may suddenly start to beat too quickly, too slowly, or with an erratic rhythm. In serious cases, arrhythmias may increase the risk of heart problems and require treatment. The most common type of arrhythmia is atrial fibrillation. Normally, the two upper chambers of the heart (the atria) contract, followed by the two lower chambers (the ventricles), in a steady rhythm. With atrial fibrillation (AFib), the electrical impulses that control this rhythm become irregular, disrupting the atria’s ability to effectively pump blood from the heart. As a result, the heart may beat very quickly, sometimes exceeding 200 beats per minute. In addition to a rapid heartbeat, some people with AFib experience symptoms including shortness of breath, fatigue, dizziness or chest discomfort. AFib can increase the risk of stroke. About 30 percent of all strokes in the United States are related to atrial fibrillation. Since AFib prevents the heart from pumping blood effectively, blood can pool in

TO YOUR HEALTH

DOUGLAS GIBSON, MD Electrophysiologist SCRIPPS HEALTH

the atria and form clots; in people with AFib, clots are most likely to occur in an area of the left atrium called the left atrial appendage. If these blood clots travel to the brain, they can cause a stroke. People with AFib have a stroke risk that is about 6 times higher than normal and related to AFib tend to be more disabling than other strokes. Medications such as Warfarin, Eliquis, Xarelto and Pradaxa can help people with AFib reduce their risk of having a stroke, by causing the blood to become thinner, thereby reducing the likelihood of clot formation. While these medications can be very effective, some people find them difficult to use or experience unwanted side effects. Warfarin, for example, requires certain dietary restrictions as well as frequent blood tests to see how thin the blood is and whether the dosage needs to be adjusted. Blood thinning medications can cause some people to bruise more easily, as well as raise the risk of lifethreatening bleeding.

Two relatively new, minimally invasive surgical treatments, known as left atrial appendage occlusion procedures, may be options for people who cannot or prefer not to take blood-thinning medications. Both occlude the left atrial appendage, which is where most clots form; this has no effect on normal heart function in adults. One procedure implants a tiny, parachute-like device called the Watchman into the heart. During this relatively short procedure performed under general anesthesia, the surgeon inserts a long tube called a catheter through a small incision in the groin and threads it through a vein up to the heart. The device is then placed in the heart through the catheter. Most patients spend one night in the hospital and can usually stop taking their blood-thinning medications 45 days after the procedure. Scripps participated in the research trials that led to FDA approval for the Watchman, and is currently researching a second procedure uses a device called the LARIAT, which ligates or “ties off ” the left atrial appendage. It also is minimally invasive and performed under general anesthesia. Early results of the research are promising. “To Your Health” is brought to you by the physicians and staff of Scripps. For more information, please visit www.scripps.org/CBJ

Scripps Health is mom-friendly Working Mother magazine has named Scripps Health as one of the 2015 Working Mother 100 Best Companies for outstanding leadership in establishing policies, programs and corporate culture that supports working moms. Working Mother recognized Scripps for its commitment to family-friendly programs, including child care, flexible work arrangements, paid parental leave and advancement opportunities for women. Scripps allows its female workforce — 76 percent of its employee population — to adjust job responsibilities as family needs change. The complete list of the 2015 Working Mother 100

Best Companies is featured in the October/November print edition of Working Mother and on workingmother.com For the sixth year, Working Mother is recognizing one special Working Mother of the Year from each company named to the 100 Best Companies. Deserie Smith is the 2015 Working Mother of the Year at Scripps and will be

honored along with 99 other Working Mothers of the Year from companies throughout the country on Oct. 15 at the Working Mother Magazine awards banquet in New York. “We’re honored to earn a place in Working Mother’s prestigious list for the 11th consecutive year and to be recognized as one of the best employers for working mothers in the nation,” said Chris Van Gorder, president and CEO of Scripps Health. “We believe in fostering a culture of workplace excellence that provides flexibility and opportunities for all of our employees because this brings out the best in them and translates into exceptional care to our patients.”

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What’s at the State Street Farmers’ Market?

WHAT FARM-FRESH, HOMEMADE, LOCAL DELICACIES ARE AVAILABLE AT YOUR FARMERS’ MARKET? Artisan Breads and Rolls Cheesecake Eggs Fish (locally caught) Flowers French pastries and cakes Fruit and vegetables (from apples to zucchini and everything in between) Fudge Garlic Rub Granola Green Drinks Herbs Hummus and chips

Macaroons (vegan Rickaroons) Olive Oil and Olives Oysters and Sea Urchins Pasta Pesto Sauce Pickles and Sauerkraut Raw foods (coconut oil, supplements and more) Sauces Salami and cured meats Spices Tamales Teas (loose leaf and bagged) Toffee

FOOD TRUCKS/VENDORS INCLUDE: Acai Bowls and Smoothies Barbecue Cuban sandwiches Grilled artichokes

Gyros Kettle corn Thai food

More than 6,000 farmers work to make agriculture a $1.5 billion dollar industry in San Diego County. Many of our county’s growers operate small family farms, with 65 percent of them harvesting nine acres or less. They have developed a reputation for quality, highvalue specialty crops. Local produce is fresher; local food supports local farmers (who in turn spend their dollars locally). Buying local protects the environment (less transportation and storage than non-local food); and buying local preserves diversity by providing marketing outlets for the small acreage growers of heirloom, culinary, ethnic and specialty crops not always found in traditional stores. We are fortunate to have a weekly Farmers’ Market right here in our own village that gives us access to these special crops. If you haven’t been to the Carlsbad’s State Street Farmers’ Market for a while - you might be surprised by how much it has changed. For one, it’s now front and center in the Village — right in the middle of State Street between Carlsbad Village Drive and Grand Avenue. It’s no longer tucked away in a parking lot like it was in past years. This makes it a focal point for the village and another way to bring awareness to what we’re doing

VILLAGE BEAT

CHRISTINE DAVIS Program Manager CARLSBAD VILLAGE ASSOCIATION

here at the village. There’s more than just produce at your market though. There are more than 50 vendors at Carlsbad’s State Street Farmers’ Market offering a cornucopia of delicious items. There are also food trucks and food vendors for on-site or take-home eating. There are also crafters offering soaps, oils, lotions, wood planters, jewelry, clothing and more! Consider the State Street Farmers’ Market a great alternative to one of your weekly trips to the grocery store for fresher items and great variety. Come stroll the market and take in the sights, smells and sounds. Or sit back and relax and listen to the music played live at every market while enjoying a late lunch, midday snack or early dinner. And don’t forget to bring home a bag of delightfully fresh, locally-grown produce. Davis can be reached at info@ carlsbad-village.com

STATE STREET FARMERS MARKET Location: State Street (between Carlsbad Village Drive and Grand Avenue) When: Every Wednesday from 3-7 p.m. (summer hours) and 3-6 p.m. (winter hours)

The State Street Farmers’ Market is held in the center of the Village, on State Street between Carlsbad Village Drive and Grand Avenue, on Wednesdays.

CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 9

CELEBRATING SMALL BUSINESS

any have heard the quote “A rising tide lifts all boats.” Popularized by President John F. Kennedy, it was originally a motto from a regional chamber of commerce in New England. We think the proverb is a good way to describe the impact that small businesses have on the economy - so we incorporated it into the theme of our Small Business Awards Luncheon, which will be held Oct. 16 “Small Business is the Rising Tide,” is more than motto for us at the Chamber. More than 90 percent of our members are small businesses with no more than 10 employees. We’ve helped many of them launch and expand through the years and this month, we want to honor their success. This special section is a celebration of small-business success. We hope that current and would-be smallbusiness owners find good tips from it to help them grow — or even launch — their businesses.

Four Components of an Effective Business Plan Having a well-thought-out business plan can help a business owner stay focused on company goals and objectives, yet according to a recent Wells Fargo survey, only 33 percent of small business owners said they have a formal, written business BRIAN LEE plan. Even though North San Diego Area President many business Wells Fargo Bank owners have ideas for plans in their heads, those who put plans in writing are more optimistic about the coming year. In the survey, business owners with formal plans were more likely to say that in the next 12 months they planned to add jobs at their companies, expected revenues to increase, anticipated increasing their capital spending and intended to apply for new credit. Why do business owners with written plans have more optimism? While there may be many reasons, from our experience working with small businesses, business owners in general benefit from creating a formal plan because it serves as the foundation for long-term success. It can help you prioritize how to spend your time and money, and set effective business goals. The challenge for many business owners is getting started. To help, we’ve identified four critical components that should be in any business plan. Here are the key areas we recommend for every plan:

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• The Competitive Intelligence Tool provides business owners with up-to-date insight on competitors in the market.

Company overview

The overview should provide a description of the business, including what products or services you sell. It should outline your professional or industry experience, the history of your business, and your business structure, including staffing and management roles and responsibilities. In addition, the overview should house a detailed marketing plan.

Analysis

Competitive intelligence and customer insights are a key part of developing your business plan. In this section, you should include data on competitors within your industry. It’s also a good place to explore prospective customers that might be a fit for your products and services, and define how you intend to reach them. Building this information into your business plan is intended to provide you with a competitive advantage, and helps you to fine-tune your marketing efforts and maximize sales.

Financial Data

A business plan should include a

financial data section. It’s the place to outline your starting balances, how you plan to make money and sales forecasts. Keeping financial information updated and organized can be a challenge for many business owners, yet an essential process to more easily plan for growth, manage cash flow and prepare for unexpected expenses.

Executive Summary

This part of the plan is often considered the most important when seeking financing. This section provides a high-level summary of the business, and recaps the key features of your business plan in one page or less, including who you are, what you sell, and who you sell to, and a financial summary. To help simplify the business planning process, Wells Fargo recently introduced a new, comprehensive resource on WellsFargoWorks.com: The Business Plan Center. This new, complimentary offering includes two new tools: • The Business Plan Tool is step-bystep guide for creating your own written business plan.

The Business Plan Center delivers an integrated learning experience, and is available to all business owners – both customers and non-customers. It is a natural extension of the support we currently offer through Wells Fargo Works for Small BusinessSM. Developing your business plan isn’t a one-time process. It requires regular maintenance as your business evolves and your needs change. Every business owner will experience successes and challenges on their entrepreneurship journey, and revising your business plan during these times will help you celebrate accomplishments, establish new goals, and plan for the future based on lessons learned. As a business owner, your focus is on running the business, and time away from day-to-day tasks is limited. Yet we’ve learned from business owners we serve that taking time to develop and maintain a streamlined business plan can save you time and better manage your money in the long run. To help more small businesses achieve financial success, Wells Fargo introduced Wells Fargo Works for Small BusinessSM – a broad initiative to deliver resources, guidance and services for business owners. For more information about Wells Fargo Works for Small Business, visit: WellsFargoWorks.com. Follow us on Twitter: @WellsFargoWorks.

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Cybercrime can cripple small businesses CLIFF KAISER Co-Founder/IT Consultant Strategic IT Group

Technology is an integral part of life. From phones to tablets to personal computers, technology enables us to be more efficient, gives us access to vast amounts of information and lets us live a connected life to others around the world. This information age also gives criminals and countries easier ways to access our personal and professional information. Cybercrime is no longer something to watch in movies, but something that small businesses must take measures to prevent. Data breaches and criminal activity related to technology are cause for concern that require a change. One area to be concerned about is cloud computing. Many companies offer free and low-cost solutions to data storage needs. From Google to Apple to Microsoft, major corporations have created different solutions to meet the needs of small businesses. These solutions can transform processes and reduce costs. As you use these services, make sure that the company you use handles your data in a way that gives you confidence in their security and backup processes. Review the terms of use and privacy policies of every company so that you are aware of how your information is handled and protected. For your part, using strong (complex) passwords are an important part of keeping your information secure.

Another area in technology security to be aware of are email threats. Email is important in our personal lives and in business. It has moved from the desktop to mobile devices such as phones and tablets. This means email is more accessible than ever and can be taken for granted. From targeted attacks to spam and botnets, criminals try many different ways to compromise your information, privacy and

identity. Never open an email that is unfamiliar to you. Also, be very careful with attachments. If you receive an email with an attachment, make sure you know who sent it to you. Also, as a general rule, scan all attachments for viruses and malware before opening it just to be safe. Businesses should have a spam filter on all email servers to reduce the amount of spam employees are exposed to. Your computers need to have a

strong anti-virus program that daily scans for problems. You should also create an email policy that covers these security issues and provides your expectations to employees. Data files are a part of any business or personal life and how you handle them should be done with security in mind. Stored data on hard drives, external drives and network drives are targets for criminals as well. With this in mind, all sensitive data should be encrypted. Many people and companies encrypt all data just to prevent loss of data. Small businesses should assess which employees need access to data and modify user account rights to grant and restrict access appropriately. This gives everyone who needs data access to it while restricting others from information not necessary to perform their duties. Finally, policies, procedures and training are very important to control information security. A data management policy and information security awareness training are key components to ensure your valuable data is handled properly. Schedule periodic policy and process reviews to respond to the changing IT landscape. Information technology should be embraced for its ability to be more efficient and productive. While security concerns are important to address, they are not insurmountable. When in doubt, contact an IT professional. Kaiser can be reached at cliff@strategicitg.com

SBA modifies Women-Owned Small Business contracting The U.S. Small Business Administration (SBA) has authorized federal agencies to award sole-source contracts to women-owned small businesses eligible for the Women-Owned Small Business (WOSB) Federal Contract Program. Effective Oct. 14, the rule levels the playing field for women-owned small businesses across the federal contracting marketplace. “Women-owned businesses are growing three times faster than their counterparts, yet the federal government has not achieved its goal of awarding 5 percent of federal contracts to women,” said SBA Administrator Maria Contreras-Sweet. “By granting contracting officers this new authority to award sole-source contracts to women-owned businesses, SBA is taking a major step forward in leveling the playing field and supporting our country’s dynamic female entrepreneurs.” SBA will use this new tool to continue to open doors for women entrepreneurs in the federal and commercial contract space. SBA’s efforts include actively promoting women-owned businesses through programs such as ChallengeHER, the Women’s Business Centers and InnovateHER, as well as implementing recent changes to its lending program that have made smaller dollar loans more accessible to women, and creating the online portal, LINC, to ease the process of finding capital to grow or start small businesses. SBA’s WOSB program was implemented in 2010.

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TING SMALL BUSINESS

CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 11

ARANELLE ›Continued from Page 1 value our customers’ feelings.” Aranelle’s anchor brands include Brighton, Pandora, Virgins, Saints and Angels, Free People, ALEX + ANI, Uno de 50 as well as several local and national Made in the USA designers. Blasena said she and her buyers are always excited to discover new lines to share with their longtime and new customers, and enjoy being on the cutting edge of fashion to find unique clothing and accessories. “Owning Aranelle is like having a really fun hobby,” Said Blasena. “I enjoy the challenge of running and growing a business. Being in the position to provide a boutique that customers “oooh and ahhh” over is immensely satisfying. I grew up in a family that would go shopping as an event. The satisfaction of finding that perfect outfit, shoe, or handbag was wonderfully addicting. Shopping online doesn’t provide that same reward for me. I am honored to provide Carlsbad Village with a special place to touch, feel and try on beautiful things.” Not that running a small business doesn’t have its challenges, but Blasena takes those in stride. “To run a small business is inherently challenging because you wear so many hats,” she said. “I have an incredible team of women that cover the front

Staying relevant with your customers KYLE BATSFORD Director of Operations Palomar Reprographics

Aranelle’s anchor brands include Brighton, Pandora, Virgins, Saints and Angels, Free People, ALEX + ANI, Uno de 50 as well as several local and national Made in the USA designers.

Aranelle owner Michelle Blasena is a retail veteran with a degree in retail management and a certificate in interior design. end of the business: sales and customer service. And I sell too, as it keeps me intimately involved with every aspect of the store. I also do the merchandising, help with buying, staff management, etc. Keeping to a schedule is a necessity

because I’m also juggling time to be a mother who is present for my children, Ryan and Lucy.” The boutique’s name Aranelle is a combination of Blasena’s children’s initials spelled out phonetically (“R

’n’ L”) with a bit of her first name (elle). Specifically challenging is handling inventory and making sure the store has enough merchandise for the demand - especially during the busiest holidays: Christmas, Mother’s Day, and Valentine’s Day. Aranelle sponsors several local organizations, and has held in-store fundraisers for Comprehensive Autism Services & Education, Tri-City Hospital Foundation, Moonlight Cultural Foundation, Women’s Resource Center, and Labrador Rescuers. The Business Spotlight is a paid advertorial feature. To get your business in the spotlight, contact Darryl Reitmeyer at darrylr@ carlsbad.org.

As the summer lull winds down, and the 4th quarter kicks into high gear a lot of pressing issues vie for your attention. Salespeople have goals to reach and deals to close. This is a great time to review your message to your clients. Is your brand being communicated to the right audience? Are your products and services reaching the right people? These questions are usually top of mind and tied to revenue. One of the questions often overlooked though is how can I help my customer? What keeps my customer up at night? When was the last time you visited with your top clients, or even better when was the last time your brought a lead to your client? What value do you provide your clients? With so many avenues of communications available to

us today it can be daunting, especially for small businesses with limited resources, including the most precious resource of all, time. Understanding the fast-paced everchanging landscape of business and partnering with companies that can help you get ahead is critical. One of the often overlooked aspect of small businesses is their brand. How is your brand at communicating with the business you serve being reached? Is your online presence, email campaign, marketing collateral and event signage and large format graphics working in concert with each other. For more information on how you can help sharpen your brand identity email cbadbiz@ palrepro.com Palomar Reprographics is a family owned digital print service provider specializing in small format and large format printing located in Carlsbad serving the business community of Carlsbad and San Diego County since 1986

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CELEBRATING SMALL BUSINESS

WEARING THE “BOOKKEEPER” HAT IS DIFFICULT...

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What Does “Great” Look Like for your Company?

Our third child was born recently and we now have three boys under 5 years of age. Yes, its busy! We are regularly asked, “How is it all going?” Our newborn is great. He sleeps and does CRAIG R. ever ything PARK as he should. Principal Park Strategy, LLC He is calm, cute and predictable but situations around him are a little chaotic! These things include his other siblings, adjusting to the new family rhythm, new routines, not enough arms/warm bodies at crucial moments. In fact, in very many ways, helping our newborns grow resembles growing a business. Like a baby, the product or service of a business — or what got the growth going — is usually great. It’s the things around it – people, processes, priorities and cash flow - that typically need attention and can be a little chaotic. Focus is needed to clear bottlenecks and enable growth and scaling to occur for motivated owners and company leaders. At Park Strategy management consulting, we are constantly thinking about how to grow our clients’

businesses. We start with an initial diagnostic assessment of each client. Honed from years of managing, owning, creating and being engaged by businesses from start-ups to $100 million in revenue, the assessment zeros in on the limiting factors to higher company performance. Over the years, we have discovered these limiting factors to be relatively common across all businesses under $40 million in revenue, regardless of the business sector. To illustrate, typically one of these limiting factors revolves around having the right people in the right place at the right time. In our experience, for key team member positions, different growth stages require different skill sets coupled with the right “fit” with company culture and direction. After the initial assessment of limiting factors, we formulate a plan and execute to achieve agreed, defined outcomes. We draw

upon global experience and expertise within our team to arrive at world-class results. Our results speak volumes with client revenues growing on average 32 percent in the 12 months following an engagement with Park Strategy. One client was the 36th fastest growing company in San Diego in 2014. Prior to our birth, a friend wisely predicted, “You and your wife have to move from manto-man (two children) to zone defense (three children)….” How accurate he was. When all three children need your immediate attention we need to isolate the biggest issue first, then the next, and so on. Just like growing a business. Craig R. Park is the principal of Park Strategy LLC, a Carlsbad management consulting company dedicated to realizing client’s full business potential. Park Strategy partners with Founders & CEOs of small to mid-sized companies to provide the tools, solutions and outcomes required for their success.

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CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 13

CELEBRATING SMALL BUSINESS

WHITE BOOKKEEPING & BUSINESS MANAGEMENT

SUPERLATIVE BOOKKEEPING | PAYROLL EXPERT

Little Cakes Cupcake Kitchen owner Don Hein (center) with front end employee Mellina Alesandra, left, and baker Saundra Eyler-Brown.

CAKES › Continued from Page 1 thought it was a good idea that could be replicated closer to home. He started off using some of his brother’s tested recipes before he started developing his own sweet creations. The skills he developed at his previous job would come in handy as he set off to become a small-business owner. Hein started working for that company when he was 21 and he was able to move up the ladder. When they needed a manager to oversee a small group of employees and a department, they turned to Hein. “It almost felt like I had started a small business within another small business,” he said. “I was able to develop and implement systems.” Hein said he was drawn to the idea of coming in and creating his inventory from scratch every morning. He soon discovered he really enjoyed being a business owner, and while these days he doesn’t spend much time in the kitchen (he has eight employees, about half of whom are full time) likes being able to step back and chart the course for the business, which celebrated its fifth year last month. Hein made the decision to start offering 401(k) plans and other benefits — including wages that may be higher than typical for bakeries — to his workers to make sure that he’s able to retain his best employees. “We have this managing philosophy that everything you do, both good and bad, go into a bank,” Hein said, explaining that he likes to give

his employees regular feedback to let them know if they’re meeting his expectations. If problems do arise, he added, he’s able to address them early on — and not focus solely on the negative actions — so that employees have a chance to correct their behavior. “I have had a lot of success with that philosophy,” Hein said. “It’s all about action, and not taking anything personally. We’re all here, so let’s do the good stuff and not do the bad stuff. I want my employees to know that I’ve got their back.” Hein continues to look for ways to grow his business. He is currently looking at options that will allow him to ship his cupcakes across the country, and although he first refused to do it, has now figured out a recipe for a “gluten not included” recipe (although he can’t guarantee trace amounts). While recent plans to expand into a second store were put on hold, Hein said opening a second store remains a possibility. “We’re definitely floor-toceiling,” Hein said. “We’re just trying to get a feel for what’s the best move.” Hein said he’s thankful to the Carlsbad Chamber of Commerce for naming it the Small Business of the Year in 2014, an honor it received for its role in creating jobs, taking risks and for growing its business year after year. Hein and the bakery were recently featured on a webbased commercial from U.S. Bank where he describes what it was like launching his own small business and his idea that being part of the community and partnering with other local companies can be beneficial to all.

This was not the first time Hein and Little Cakes Cupcake Kitchen has been in front of a camera. The cupcake bakery has achieved some fame as a twotime winner of the TV show “Cupcake Wars” a distinction that still draws people to the Vista shop. Hein said he was approached to be part of the show two times, once soon after the business launched, and he turned them down. When the business started, people would often ask them when they would be in the competition. When they were approached the second time they took the plunge. The celebrity aspect definitely helped the business grow, said Hein. “Our sales went up so high so quick, that it was challenging to keep up from the demand that eventually, we had to start learning how to say ‘no’ to customers because we were never going to make promises that we couldn’t keep,” he said. These days, the appearances still bring people through the door as they catch up with the show on Netflix or on reruns or if they happen to see the signage above the door. Now that the furor has subsided, however, Hein can focus on how to grow his business without the spikes in traffic that he got when the show originally aired. “There were spikes, and now we can see what a normal year looks like and what our most busy seasons are,” he said. “It’s still a big part of our business ... people definitely come to us with high expectations as a two-time winner of “Cupcake Wars,” and we work hard to meet those expectations.”

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CELEBRATING SMALL BUSINESS Signs can make or break a business ›

CENTER

Continued from Page 1

Of all the things on your vast to-do list as a small-business owner, one of the most basic to establishing and building your brand identity is your signage. I n i t i a l l y, many businesses priFRED HAVENS marily think President of signage North Coast Signs only when moving into a new office as something they need to help customers find them when visiting. Yet in today’s increasingly complex marketplace, signage now takes on many forms and extends well beyond the storefront. And, with the cost of traditional media going up, and efficiency going down, point-of-contact messaging has become more important than ever. Directly reaching and influencing your target customer where they physically interact with your brand often becomes a more productive way to invest marketing dollars. Additionally, effective signage isn’t limited to the outside world of your business. Signs inside the office can be just as important in providing a pleasing and positive work environment for employees

North Coast Sign’s signage specialties include, clockwise from top, vehicle wraps, outside store signs, lobby sign and frosted glass displays.

and visitors alike. This can include quality architectural signage, wayfinding, ADA signage to meet compliance standards, custom wall art and displays, or frosted glass vinyl to both provide privacy and reinforce brand values. Meeting all these various needs for signs in the best possible way, requires the partnership of a sign company that understands these needs and has capabilities to efficiently deliver the best solutions for your business. North Coast Signs, built a business model based on the recognition of these diverse needs of businesses of all types. Their

approach was developed as a result of founder and President, Fred Havens’ 25 plus years of experience in corporate brand and product marketing. Prior to establishing North Coast Signs, Havens spent the prior 7 years of his career at Callaway Golf, with responsibility for managing the execution of all trade marketing activities with national golf and sporting goods retailers. In that capacity, he

worked with a variety of vendors to deliver a wide range of signage and event support. That experience led him to see the need for providing the same kind of service to small businesses who don’t have the resources in-house to manage the myriad of available choices. According to Havens, “The North Coast Signs team works with each client’s unique brand identity, story and visual cues

to bring their brand to life wherever they seek to engage their target audience. In every case, we strive to build ongoing relationships that help insure all aspects of our clients visual communication strategy are executed seamlessly.” Their collaborative approach insures successful project execution, which results in a host of those to-do’s from your long list getting checked off as quickly as possible. And that’s a partnership most any small business owner should appreciate. To learn more, visit www.northcoastsigns.net or call 760-536-5454.

Padron said the Wells Fargo Small Business Success Center will offer original programs, counseling, resources and education for small business owners. The center will continue to house SCORE counselors twice a week for one-onone meetings (which must be scheduled in advance by calling 619-557-7272). Those receiving assistance do not have to be Chamber members. “Working with small business owners is one of the most important things we do at Wells Fargo,” said Brian Lee, Wells Fargo North San Diego Area bank president. “America needs small businesses to succeed financially, grow and add jobs for our communities to prosper. We are honored to sponsor the Wells Fargo Small Business Success Center and provide local businesses with resources to help them succeed. The center is a great asset for the local business community.” For more information about the Small Business Success Center and what resources the Carlsbad Chamber can offer your small business contact the chamber at (760) 931-8400.

MEMBER DIGEST

VOL. 32, NO. 9

AN AWARD-WINNING, MONTHLY PUBLICATION OF THE CARLSBAD CHAMBER OF COMMERCE

WHAT’S INSIDE

› Save the Date › Upcoming Events › Renewals

› First Friday › Sundowner › New Members

Through page 17

OCTOBER 2015

Are you getting the most out of LinkedIn? Chances are you have a LinkedIn account, but if you do, are you truly capitalizing on the professional networking site? If you’d like to learn more about this resource, join us for the First Friday Breakfast from 7-9 a.m. on Nov. 6 at the Sheraton Carlsbad Resort & Spa, 5480 Grand Pacific Drive. The featured speaker will be Rick Itzkowich (aka “Rick I. The LinkedIn Guy”) who will present an overview of the professional social media site. If you are on LinkedIn, you will learn how to step up your involvement to get triple the sales and referral results. If ITZKOWICH you’re not, Itzkowich will help you understand why you should get started.

Find out how Wells Fargo Works for Small Business

NOVEMBER 6 During his engaging and entertaining presentation, you’ll learn: • How face-to-face networking and LinkedIn equal “Networking on Steroids!” • How to get value out of LinkedIn spending only 10-15 minutes per day. • Why LinkedIn offers a superior alternative to cold calling and how to use it. • Why professionals must have a strong LinkedIn presence or else be at a

huge disadvantage. • How to attract business through your LinkedIn profile.

First Friday Breakfast is the Chamber’s premiere networking and business promotional event, and one of the most regularly attended monthly programs. Admission is $32 for Chamber members who register before October 30. Afterward, the preregistration cost is $55 and $60 at the door. Prospective members must contact the Chamber at 760-931-8400.

CARLSBAD

Village

Faire

The Carlsbad Chamber of the most important things done Commerce and Wells Fargo at Wells Fargo. Wells Fargo has a are coming together to help rich history of support small busismall businesses succeed — and ness owners and in 2014, Wells you can learn all about it at the Fargo set a five year goal to extend October Sundowner. $100 billion in new small business Th e Sundowner, which is loans by 2018. The company also sponsored by Wells Fargo, launched Wells Fargo Works for will be held from 5-7 p.m. Small Business – a broad initiative on Wednesday, Oct. 21 at the to deliver resources, guidance and Chamber, 5934 Priestly Drive. services for small business owners. Come and meet like-minded Through Wells Fargo Works professionals after work and for Small Business, Wells Fargo forge lasting relationships with is committed to helping small your fellow Chamber members. businesses thrive. You’ll also be able to see the The Sundowner is open to newly renamed Wells Fargo chamber members only. PreregSmall Business Success Center ister online (www.carlsbad.org) and learn how this new partbefore Oct. 18 and admission is $10. At the door admisnership can benefit you. sion is $15 (cash only). Wells Fargo has been serving the San If you are a proDiego region for spective member nearly 160 years. and would Helping small like to attend business owners please RSVP at succeed is one of 760-931-8400. 5934 Priestly Drive

OCTOBER 21

& PRESENT THE NATION’S LARGEST ONE-DAY STREET FAIR

™ OVER 900 EXHIBITORS ARTS & CRAFTS • CHILDREN’S GAMES & RIDES

INTERNATIONAL FOOD CENTER BEER GARDEN • PANCAKE BREAKFAST

SUNDAY 8 A.M. TO 4 P.M.

INFO: (760) 931-8400 OR WWW.CARLSBAD.ORG

NOV 1, 2015 SHUTTLE STOPS FROM WESTFIELD CARLSBAD West of Sears. Off Highway 78, just east I-5; exit Jefferson and go south. FROM POINSETTIA TRAIN STATION Parking lot of Coaster station, 6511 Avenida Encinas, just off the I-5; exit Poinsettia, go west.

16 | WWW.CARLSBAD.ORG

WELCOME NEW MEMBERS (AUGUST ) Advertising & Marketing Agencies

Taco Truck Creative Aida Dennehy (760)517-8800 www.tacotruckcreative.com Taco Truck Creative is a full-service advertising agency providing a full range of marketing services including digital and social media solutions.

Bookkeeping Services

SAVE DATES

THE

FRIDAY

OCT

READY CARLSBAD BUSINESS ALLIANCE

7:30 – 9 a.m. Carlsbad Chamber of Commerce

COFFEE CONNECTION

8–9 a.m. Carlsbad Chamber of Commerce FRIDAY

OCT

16 THURSDAY

OCT

22 TUESDAY

OCT

27 SUNDAY

NOV

SMALL BUSINESS AWARDS LUNCHEON

11 a.m. Sheraton Carlsbad Resort & Spa

CHAMBERPL8TS

Call Lisa O’Hearn, (760) 685–3759

NORTH COUNTY YOUNG PROFESSIONALS BLENDER/TOUR

5 – 7 p.m.

Markstein Beverage Co.

CARLSBAD VILLAGE FAIRE 8 a.m. – 4 p.m. Carlsbad Village

TUESDAY

NOV

FRIDAY

NOV

13 13 TUESDAY

NOV

WEDNESDAY

NOV

Puretec Property Services Josh Agadoni (760)809-2753 www.puretecproservices.com Puretec provides residential and commercial restorative and maintenance cleaning. We specialize in SoftWash, solar panel, rain gutter and window cleaning and offer screen repair and replacement.

Insurance

Dentistry - Pediatric

Discovery Children’s Dentistry and Orthodontics Nancy Sheikh (760)438-1279 www.captainfloss.com New, state-of-the-art pediatric dental office providing total comfort dentistry for children and adolescents ages birth to 18 years old. Fun and caring atmosphere!

Gifts & Collectibles

Linda’s Gift Linda Thomas (760)720-7525 www.americanmadeunusualgifts.com The Gift Shop has 3,800 square feet of unusual gifts specializing in American-made merchandise. Linda’s Gifts offers complementary gift wrapping and stamps for purchase at her instore post office. In addition, she carries nautical gifts, jewelry, hand bags, home decor and cards and is open seven days a week.

Farmers Insurance District Office Bill Walsh (760)607-0299 www.farmers.com We are a district office for Farmers Insurance. We find, train and support independent agency owners throughout San Diego County.

Investigations

The Baylan Group Alan Kennedy (760)458-2236 www.baylangroup.com Investigation services for companies and individuals for insurance fraud, infidelity, child custody, and locating people. Also, provides mystery shopping customer service and fraud review services.

Legal Services

Fraud Law Group, PC Faith Devine (760)842-7095 www.fraudlawgroup.com Law firm specializing in fiduciary appointments, complex fraud investigation, asset recovery, and government enforcement proceedings.

Natural Pharmacy Concepts Bill Sickert (888)443-7773 www.npchealth.com Since 1996, Natural Pharmacy Concepts has provided certified nutrition, supplementation and executive wellness consultations nationwide.

Photographers

North Coast Images Ann Patterson (760)529-7404 www.northcoastimages.net Specialty custom postcards and stationary. Weddings and special event photography.

Promotional Products & Ad Specialties Idea Source, Inc. Marilyn Warda (219)688-5875 www.ideasourcepromotions.com Idea Source Inc. adds creativity and new ideas to your promotions, sales event, marketing campaign or tradeshow - including silk screen and embroidery options.

Restaurants

Mazen@106 Mazen Afghani (760)729-6871 www.mazen106.com Restaurant, wine bar and coffee bar. Fun social dining and drinking atmosphere where fresh prepared food meets wines and beers paired to give the ultimate dining experience.

RIBBON CUTTINGS ELEMENT EDUCATION, INC. 6797 Embarcadero Lane, Carlsbad 760-743-5801 www.myelement.org Non-profit corporation that oversees two publicly funded charter schools (Dehesa Charter School and Community Montessori Charter School) and one private early learning program (My Element Montessori).

NOVEMBER FIRST FRIDAY BREAKFAST

1929 Palomar Oaks Way, Carlsbad 760-579-0155 www.marriott.com/sanfd

ECO-FIELD TRIP

9 a.m. – 1 p.m. UCSD Microgrid

READY CARLSBAD BUSINESS ALLIANCE

Carlsbad Chamber of Commerce

NOV

Building Cleaning-Exterior

Nutritional Products, Health Marketing & Sales

FAIRFIELD INN & SUITES BY MARRIOTT SAN DIEGO /CARLSBAD

7:30 – 9 a.m. FRIDAY

It Works! Global (Heidi Hafley) Heidi Hafley (858)663-3455 www.cbadwrapgurl.myitworks.com It Works Global - all natural health and wellness for a better lifestyle.

Call Lisa O’Hearn, 760-685-3759

Sheraton Carlsbad Resort & Spa

NOV

Health & Wellness

CHAMBERPL8TS

7 – 9 a.m.

FRIDAY

Supporting Strategies-San Diego Stephanie Sangare (415)766-1762 www.supportingstrategies.com Supporting Strategies partners with businesses to provide advanced bookkeeping and operational support services so you can focus on your core competencies rather than day-to-day tasks.

COFFEE CONNECTION 8–9 a.m.

Carlsbad Chamber of Commerce

CHAMBERPL8TS

Call Paula Anderson, (760) 696 – 9733

SUNDOWNER

‘Tis the season to be giving 5 – 7 p.m. Sheraton Carlsbad Resort & Spa

F O R M O R E I N F O R M AT I O N , V I S I T carlsbad.org

The brand new Fairfield Inn and Suites by Marriott, located on Palomar Oaks Way, is the easy choice for your business or leisure travel needs!

MAZEN@106 300 Carlsbad Village Drive, Ste. 106, Carlsbad 760-729-6871 www.mazen106.com A fun social dining and drinking atmosphere where freshly prepared food meets wines and beers paired to give the ultimate dining experience.

THE BRUSH STOP PEDIATRIC DENTISTRY & ORTHODONTICS 7720 Santa Fe Road, Ste. D, Carlsbad 760-635-5995 www.thebrushstopdental.com Innovative pediatric and teen dental practice committed to providing safe, biocompatible materials and excellence in comprehensive dental care in a fun and enthusiastic environment.

CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 17

MEMBER RENEWALS ( AUGUST) 4TelecomHelp, Inc. First Choice Bank Addison Sheet Metal Inc. First Citizens Bank Allstate Insurance (Merri Hutchison) FMT Consultants, LLC Beach Terrace Inn Four Seasons Residence Club Aviara California State University San Marcos Freedom Window Cleaning Cape Rey - Carlsbad, A Hilton Resort Garcia’s Mexican Restaurant & Creative Catering Carlsbad Community Church GIA Wellness Catholic Charities - La Posada GlenBrook Health Center Colliers International Carlsbad Good Feet, Inc. Coolest Shoes in California Gunther Guns Costco Wholesale Harrah’s Resort Southern California Estate and Trust Law, Professional Law Corporation Holiday Inn Express & Suites Carlsbad Beach Fairway Independent Mortgage Corporation ITT Technical Institute Famulare Jewelers JK Dots ‘Dippin-Dots’ Ice Cream Federal Heath Sign Co., LLC JoS. A. Bank Clothiers

Kona Ice of San Diego North County Las Olas Mexican Restaurant Lawrence Hearing Aid Center Manager 4 Less Property Management Mas Fina Cantina McCauley Knutsen McDonald’s of Palomar Airport Road McLain Properties North County HR North County Transit District Oceanside Photo and Telescope Once Upon A String Palomar Investigative Group, Inc. Quattra Via Aveda Salon Spa Inner Beauty Gallery

Quinn’s Rapid Recharger Ryan Companies US, Inc. Sanderling Waldorf School Stater Bros. #186 Bressi Ranch Sterling Global Strategies Stifel Suzanne Bryant, CPA Terramar Retail Centers, LLC Torrey Pines Bank Carlsbad Total Lifestyle Concept Wellness & Image Transportation Corridor Agencies (TCA) Vets 4 You, Inc. Woodworks Plus, Inc. Youngren Construction Your Ops Manager

MEMBER MARKETPLACE GET YOUR BUSINESS SEEN



Contact: Darryl Reitmeyer | Director of Sales & Marketing 760.931.8400 darrylr@carlsbad.org

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18 | WWW.CARLSBAD.ORG

Preparing today’s graduates for tomorrow’s careers In the not-too-distant past, job seekers could pick up the Sunday paper and see the following help wanted ads: PBX operator, milkman, keypunch operator, video store manager, service station attendant, elevator operator, typist, travel agent. How can we be sure that our schools are preparing students for the jobs of tomorrow, not the jobs of yesterday? With technology playing an influential role in society, new career opportunities pop up relatively often. In Carlsbad Unified we are finding ways to match the talents of our students with the needs of an ever-changing economy. We might not be able to teach all the technical content that students must know to fill the next wave of help wanted ads. We can, however, teach the soft skills that lead to success in any industry. California has adopted new curriculum that looks at traditional subject matter through a work-based lens. To synchronize our efforts with this curriculum, the district has taken on the challenge of identifying key attributes that will lead to success for every single graduate. To that end, the following Graduate Profile and descriptors were born. Eﬀective Communicator and Collaborator: Graduates convey their thoughts and

film production, broadcasting, International Baccalaureate, and visual and performing arts – create well-rounded learners. Students are prepared for known and unknown fields.

CARLSBAD SCHOOL NEWS

SUZETTE LOVELY, ED.D. Superintendent CARLSBAD UNIFIED SCHOOL DISTRICT

responses clearly. They interact productively to achieve common goals. How will this transfer to the workplace? Students need to be proficient public speakers and attuned listeners. At work they have to interact effectively in a team, be comfortable

composing a business plan and know how to write a report for the boss. Critical Thinker: Graduates are inquisitive. They notice; they wonder; they figure things out. How will this transfer to the workplace? Students must analyze a variety of source materials; integrating their knowledge of math, science and technology. Emphasis is not just on getting the right answer but on understanding why something is the way it is. Ethical and Responsible Citizen: Graduates display

integrity and civic mindedness. They honor their commitments and aspire to the highest standards. How will this transfer to the workplace? Getting involved in their community teaches students to pay it forward. When our graduates enter the world of work, they’re able to give consideration to how their actions impact others. They learn to see things from others’ perspectives. Lifelong Learner: Graduates have the passion and vigor for learning that will fuel them through new opportunities

and challenges. How will this transfer to the workplace? The only certain thing we know about the future is that it will be different. Companies that fail to employ “lifelong learners” will face a lack of creativity and organizational vitality. College and Career Ready Scholar: Graduates navigate pathways that connect education and employment to a fulfilling, financially secure life. How will this transfer to the workplace? Inspiring programs in CUSD -- including biomedical science, coding and computer science, engineering,

Self-Directed Individual: Graduates accept responsibility for their learning. They recognize their strengths and work to their full potential. How will this transfer to the workplace? Ed Hidalgo, founder of Qualcomm’s Thinkabit Lab, points out that, when asked what is most important about their jobs, people say: 1) Interesting work; 2) Work/Life balance; and 3) Meaningful work. Financial rewards landed in fourth place. This year, all CUSD freshmen will take a strengthsbased assessment to measure occupational interests. This information will be used by counselors, teachers and parents to guide students in making college and career decisions aligned with their strengths, values and interests. The goal is that when a CUSD graduate comes to work for you, they are happy, productive and in a field they love. Clearly, our schools must prepare students who can compete in a versatile economy. Stand with us as we align our instructional programs, practices, and resources to the versatility your business is seeking.

CELEBRATING

a belief that the smallest gestures make the greatest difference.

NOR T H COUN T Y YOUNG PROFESSIONALS

OCT

27TH

At Brookdale we know it’s often the

Meet other young professionals and have fun socializing while expanding your network.

2015

TUES • 5-7 P.M.

little things that mean the most, such as a thoughtful reminder a resident’s favorite show is about to start or a dash of cinnamon added to coffee just the way it’s liked. We believe personalized care is part of aging well. Here, you’ll find it’s also what makes our care truly unique.

ur events are designed for young professionals to make connections and build a network of lasting relationships. We also provide professional development opportunities for the emerging young leaders.

For more information, call (760) 720-9898.

Over 21 event Must be member from a participating Chamber to attend

Brookdale Carlsbad

MORE INFO:

505 S. Pacific St. San Marcos, CA 92078

5934 Priestly Drive Carlsbad, CA 92008 (760) 931-8400 (760) 931-9153 fax www.carlsbad.org

brookdale.com

$15 online registration | $20 at the door (cash only) Includes 2 drink tickets and Hors d’oeuvres

Formerly Emeritus® at Carlsbad Assisted Living | Alzheimer’s & Dementia Care Skilled Nursing 3140 El Camino Real | Carlsbad, CA 92008 RCFE # AL374603618, SNF # 080000627, PCOA #238 24431-P1-0815-ROP RM

HOSTED BY:

BROOKDALE® is a trademark of Brookdale Senior Living Inc., Nashville, TN, USA. 08/15

CARLSBAD BUSINESS JOURNAL OCTOBER 2015 | 19

Fall enrollment at CSUSM sets new record

Datron boosts college’s textbook library MiraCosta College alumnus Chris Barter and the MiraCosta College Foundation have helped secure a $10,000 grant from Datron World Communications, Inc. to purchase new textbooks for the Oceanside and San Elijo Campus libraries. “All the additional textbooks we’ve acquired through this grant will thoroughly enhance student learning at MiraCosta College,” said Michelle Ohnstad, library operations coordinator. “This program will especially help those students who are struggling to afford textbooks.” The textbooks will be used for numerous courses such as economics, biology, chemistry and history. All textbooks are available for use at both the Oceanside and San Elijo Campus libraries and are expected to circulate about 8,500 times per year. “Students have expressed their delight that we have the newest required editions of these textbooks,” said Ohnstad. “What we have available right now is just the start—more textbooks are on the way.” For more information about the Textbook Reserves Loan Program, visit library.miracosta.edu or call Michelle Ohnstad at 760-795-6709.

The 2015-2016 academic year brings continued growth for California State University San Marcos (CSUSM). Just over 14,000 students enrolled for fall semester classes, which started on Monday, Aug. 31, at the main campus and at CSUSM Temecula. Since CSUSM opened its doors in 1990, this is the largest enrollment in campus history, representing a total increase of nearly 9 percent over fall 2014 figures. Speaking to more than 500 university faculty and staff at convocation—an annual address to campus employees — President Karen Haynes highlighted recent institutional achievements and set the tone for what is to come. “Here, in our 25th anniversary year, we can look forward to a promising and exciting future for Cal State San Marcos,” she reflected. “A future that builds on our proud past but also goes beyond the achievements of yesterday to take full advantage of the challenges that a rapidly changing world will certainly bring our way.” Other updates, new additions and changes for the fall semester include:

Incoming CSUSM freshmen posed for a photo with President Karen Haynes and Crash the mascot at the annual Leave Your Mark event during Weeks of Welcome.

New Faculty and Programs

CSUSM also welcomed 23 new tenure-track faculty members to departments across the campus. New academic programs include a professional science master’s in cybersecurity, a new hospitality management option in the Specialized Accelerated MBA program and a B.A. in Criminology and

ECO FIELD T R I

Justice Studies at CSUSM Temecula. Among the new certificate options offered by CSUSM Extended Learning is the Water Leadership and Management program, aimed at training leaders to manage water resources fairly and efficiently, and Business of Hospitality and Business Emergency Preparedness Planning.

New Local Athletic Rivalries and The Sports Center Construction Update

As Cougar Athletics enters year two of its three-year transition into NCAA Division II, CSUSM will play a complete

FRIDAY NOV13 2015 9 a.m. 1 p.m.

HIGHER LEARNING

DR. PATRICIA L. PRADO-OLMOS Vice President of Community Engagement CALIFORNIA STATE UNIVERSITY SAN MARCOS

NCAA DII regular season for the first time this fall in the California Collegiate Athletic Association (CCAA). Local rivals include UC San Diego and 11 other CSU schools.

Meanwhile, construction continues on The Sports Center, a 25,000-square-foot athletic venue that will open its doors in less than a year for the 2016 fall season.

New Campus Spaces and Places

Exciting new spaces on campus include: TheLatin@Center— Opening its doors for the first time this summer, the Center is a welcoming place for all students to celebrate and enhance understanding of the Latin@ culture. In addition, the Center will implement support services aimed

CREATING STRONG SCHOOL/ BUSINESS CONNECTIONS

What Schools Can Do ❏ ❏ ❏ ❏

Create a welcoming environment Establish relationships with local businesses Invite business to school events Recruit volunteer outreach liasons

What Businesses Can Do ❏ ❏ ❏ ❏

Familiarize yourself with the school/district Visit local schools Teach college and career skills Contribute time or fund a program

Make a difference today!

Learn more at: PRICE: $30 Members-only LOCATION: UC San Diego Microgrid

Facility Tour | Continental Breakfast & Bus ride included

Bus will leave Chamber at 9 a.m. Space Limited - Reserve by November 2 CALL THE CHAMBER AT 760 931 8400 OR VISIT WWW.CARLSBAD.ORG

at helping Latin@ students develop the leadership and academic skills they need for success. The CSUSM University Store, previously located in Craven Hall near Founders Plaza, reopened in the Dome, providing enhanced shopping at one central location. The store now offers more space for textbooks, as well as an enlarged gift and apparel section to highlight Cougar pride. For more news and updates about Cal State San Marcos, visit the CSUSM NewsCenter at News.CSUSM.edu.

TICKETS ONLINE NOW AVAILABLE AT

SMALL BUSINESS IS THE

carlsbad.org

FRIDAY,

OCT 16,

AWARDS CATEGORIES BOOTS IN BUSINESS COMMUNITY IMPACT CORNERSTONE E-COMMERCE SUPERSTAR EARLY START SERIAL ENTREPRENEUR WOMEN-OWNED BUSINESS WORKPLACE MVP Visit www.carlsbad.org for full category descriptions

AWARDS LUNCHEON Recognizing the successes of those that make up the heart of our chamber and the economy as a whole: small business.

2015 11:00 a.m.

SHERATON CARLSBAD RESORT & SPA

5480 GRAND PACIFIC DRIVE

KEYNOTE CONVERSATION Ralph Rubio

Co-Founder | Rubio’s Restaurants Speaking about how he grew his small business from a single stand into a thriving restaurant with nearly 200 locations