CONTENTS CHAPTER 1 ROADMAPPING THE DIRECTOR
06-07
FILM MOODBOARD
08-13
TITLE EXPLORATION
14-17
BUCKETS
18-31
DASHBOARD
32-33
MASTER MOODBOARD
34-35
POSTER EXPLORATION
36-39
CHAPTER 2 design employ CATALOGUE BOOK
43-45
DVD PACKAGING
46-49
RECORDS
50-51
SCHEDULE AND TICKETS
52-53
BUSINESS SYSTEM
54-55
WEBSITE
56-57
FLYING LOGO
58-59
ADS
58-59
CONTAINER
60-61
EMTPY HANDED PROCESS JOURNAL
04-05
CHAPTER 1
ROADMAPPING
ABOUT DIRECTOR
Wong Kar-wai Who is he?
Why?
Wong Kar-wai is a auteur from Hongkong,
Personally, I like Wong Kar-wai’s movi-
He is known for his unique style and emo-
estyle. I like how he shows things in an
tionally resonant work. He was a script-
obscure way.
writer before. His first film is
When I was a child, I started to watch his
“As Tears Go By”.
movie. Wong Kar-wai’s movie has a feeling
Wong’s films are more focus on mood and atmosphere. He likes to show obscure love. The visual style is saturated and bold
of reminiscence. I think I can get his point.
06-07
filmorgraphy { 2013 }
The Grandmaster
{ 1995}
Fallen Angels
{ 2007}
My Blueberry Nights
{ 1994}
Dung che sai duk
{ 2004}
2046
{ 1994}
Chungking Express
{ 2000}
In the Mood for Love
{ 1990}
Days of Being Wild
{ 1997}
Happy Together
{ 1988}
Wang Jiao ka men
FILM MOODBOARD
FILM MOODBOARD
08-09
IN THE MOOD FOR LOVE
FILM MOODBOARD
HAPPY TOGETHER
10-11
DAYS OF BEING WILD
FILM MOODBOARD
2046
12-13
CHUNGKING EXPRESS
TITLE EXPLORATION
TITLE EXPLORATION It’s really a hard time for me when explored logos. I came up with many ideas of name, and didn’t get the right one. Luckily, in this process, I still explored the design method. The marked logos were the right design direction. Finally, I combined the right name with this design solution.
14-15
TITLE EXPLORATION
After logo brain storming, I chose Empty Handed as my final choice. Then I applied the design method on it.
AMOUNT TO NOTHING evanescent love Dissolved away faded past Drifting astray the nullity of love BEING INTO NONBEING SLIPPING CHANCE LET THE CHANCE SLIP BY
RETURNS TO NOTHING EMPTY HANDED blank memory SLIPPING AWAY Drifting away
16-17
APPLYING DESIGN METHOD
FINAL LOGO SOLUTION
BUCKETS
BUCKETS I had three directions on typeface style. Script, serif and bold sans-serif. Finally I chose sans-serif, because I think it fits more to Wong Karwai’s style.
TYPEFACE STYLE 1
18-19
TYPEFACE STYLE 2
BUCKETS
FINAL CHOICE TYPEFACE STYLE 1
20-21
For the photo style, I have three directions— urban style, green and red light style, and bar style. Most stories are happened in city in Wong karwai’s movies.
PHOTO STYLE 1
BUCKETS
22-23
FINAL CHOICE PHOTO STYLE 3
BUCKETS
I picked up three keywords as the directions for the graphic style— elegant, vintage, misty. Finally I chose the third one, because it has a “missing” feeling, and reflect the obscure lov, which is fits to my thread.
GRAPHIC STYLE 1
24-25
GRAPHIC STYLE 2
BUCKETS
FINAL CHOICE GRAPHIC STYLE 3
26-27
For the format, I picked some of these because I found some of them can be combined. I chosed some materials to fit my photo style.
FORMAT STYLE 1
BUCKETS
FORMAT STYLE 2
28-29
FORMAT STYLE 3
BUCKETS
LANGUAGE STYLE 1
LANGUAGE STYLE 2
30-31
I will use quotes as the main language style. In Wong Karwai’s movie, he also uses quotes mostly.
LANGUAGE STYLE 3
DASHBOARD
DASHBOARD TI T LE OF FE S T I VA L
Empty Handed
S UB T I T LE OF FE S T I VA L
Disconnected souls search for love and a sense of belonging, and finally find nothing in the films of Wong Kar-wai.
FIL MOGR A PH Y
Days of Being Wild 1990 Chungking Express 1994 Happy Together 1997 In the Mood for Love 2000 2046 2004
T HRE A D
Wandering urban loners pursue love and a sense of belonging, yet reject lovers and remain in their own world. In the end, they miss all opportunities to be left with nothing.
GUIDING N A RR ATIV E
A journalist, who is a playboy, has been missing his former love. To release his sadness, he dresses himself in his little shabby Hongkong apartment to go out to a bar.
DAT E
May 2nd, 2018
L OC ATION
The Metropolitan Museum of Art, New York
32-33
DOODLE
B
E
SIMIL A R DIREC T OR S X AV IER DOL A N Oedipus Complex. Reflect people’s personality defect.
RICH A RD LINK L AT ER Adolescent‘s completed love.
WONG K A R WA I Wandering urban people’s love story of missing others.
JE A N-PIERRE JEUNE T A fantasy world in France.
SHUN JI I WA I The first love is beautiful, but it disappears quickly.
MASTER MOODBOARD
MASTER MOODBOARD
POSTER EXPLORATION
poster exploration POSSIBLE PHOTOS FOR POSTERS
36-37
INITIAL DESIGNS
POSTER EXPLORATION
INITIAL DESIGNS
FINAL DESIGN
38-39
CHAPTER 2
DESIGN DEPLOY
TIMELINE AND FINAL WORK
PRODUCTION TIMELINE
42-43
catalogUE book
FINAL WORK
44-45
The whole catalogue book establish a complete visual system for my whole visual. I basically use light yellow, black red and blue. The typeface are bebas book and montserrat.
FINAL WORK
DVD PACKAGING
46-47
FINAL WORK
DVDS
48-49
For the DVD designs, I mainly used movie characters as the main icon. For the packaging, I made it a document folder, so that it fits to the identity of journalist.
FINAL WORK
RECORDS
50-51
FINAL WORK
SCHEDULE AND TICKETS
52-53
The schedule and ticket are a concept set. It are cigaratte box and matchbook. In my guiding narrative, it’s a man from 60s Hongkong. He is sad, so cigaratte is an essential product in his pocket.
FINAL WORK
BUSINESS SYSTEM
54-55
FINAL WORK
WEBSITE
56-57
FINAL WORK
FLYING LOGO
58-59
ADS
FINAL WORK
CONTAINER
60-61