New Avon Visual strategy Guide

New Logo

The new logo embodies the mission of the new Avon, which is to empower young women who are poised to enter society, helping them discover their true selves and pursue their dreams by offering opportunities to learn skills, acquire knowledge, and enhance their self-esteem. The logo draws inspiration from the letters A and V, symbolizing a blossoming flower that is ready to unfold and encouraging individuals to reveal their true selves and discover their inner potential.

Incorrect Logo Uses

SWITCH COLOR

USE TEXTURE IN THE LOGO

ROTATE THE LOGO

OUTLINE THE LOGO

USE EFFECTS

STRETCH THE LOGO

USE UNAPPROVED LOGOTYPE

CHANGE LOGO COLOR SCHEME

Color Diagram

#FF7517

R: 255 G: 117 B: 23

C: 0 M: 67 Y: 99 K: 0

#E3FF00

R: 227 G: 255 B: 0

C: 17 M: 0 Y: 100 K: 0

#13BA3C

R: 19 G: 186 B: 60

C: 77 M: 0 Y: 100 K: 0

#FF64E5

R: 255 G: 100 B: 229

C: 14 M: 67 Y: 0 K: 0

#FFF3F0

R: 255 G: 243 B: 240

C: 0 M: 4 Y: 3 K: 0

#9673F8

R: 150 G: 115 B: 248

C: 54 M: 59 Y: 0 K: 0

Avon’s selection of six colors symbolizes a powerful journey towards heightened self-esteem and a shift from being unskilled to becoming skilled. These colors embody Avon’s mission to assist young women in making this transformative transition. Moreover, they effectively connect to the three essential keywords that define the brand’s visual identity: confident, inspiring, and natural.

Typography

Avon’s new visual system incorporates two distinctive typefaces: Woodland Bold and Fahkwang. Woodland Bold, a captivating and versatile serif typeface, showcases the elegance and flexibility associated with femininity. Its stroke shapes gracefully depict the essence of women, while the sharp serifs symbolize their strength and unwavering determination, flawlessly aligning with the mission of the new Avon.

On the other hand, Fahkwang, a fusion of Thai and Latin sans-serif styles, boasts a striking contrast. Inspired by the captivating headlines of old Thai newspapers, Fahkwang adds a touch of cultural influence to the branding. When combined with Woodland Bold, Fahkwang creates a visually enticing harmony that embodies the harmonious interplay between the softness and resilience inherent in women. As a secondary typeface, Fahkwang excels at conveying intricate information to the audience with enhanced efficacy.

Future Extensions

EDUCATION 12

SELFEMPOWERMENT

WELL-BEING

At our core, we are driven by a mission to empower women, inspiring them to discover their true selves and pursue their dreams with unwavering determination. We are committed to supporting women who are poised to embark on their journey in society, ready to make their mark and seize new opportunities. We believe in providing these women with the necessary resources, knowledge, and guidance to not only embrace their individuality but also chase their dreams with confidence.

We have meticulously crafted our initiatives around four key pillars: education, career development, inner beauty, and well-being. Through these avenues, we aim to facilitate the journey of self-acceptance and self-affirmation, allowing women to unlock their inner beauty and radiate confidence from within.

From educational resources that foster personal growth to career guidance that propels professional success, we strive to equip women with the skills and knowledge necessary to conquer any challenge they may face. Simultaneously, our focus on inner beauty and wellbeing ensures that they not only flourish externally but also cultivate a deep sense of happiness and fulfillment within themselves. Together, we are dedicated to empowering women to embrace their true selves, embrace self-acceptance, and unlock their limitless potential, transforming their inner and outer beauty into a radiant reflection of their authentic selves.

INNER BEAUTY

CAREER CENTER

ACHIEVE MENTOR

LEAD INSPIRE

SUPPORT DISCIPLINED PATH

PARTNERS EFFICLOCK APP

CREATIVITY CALM

MCCONNELL ACADEMY

AVON BOOK

Achieve Mentor

Empowerment and guidance are at the core of the Achieve Mentor Program. Created by our esteemed new Avon brand, this initiative connects young women with experienced professionals to help them find their future career paths.

Our program offers a network of accomplished mentors from diverse backgrounds who are eager to share their wisdom. Through oneon-one mentoring sessions, participants gain invaluable insights, advice, and inspiration to navigate the challenges of career choices.

Embark on a transformative journey of self-discovery and professional growth with the Achieve Mentor Program

In addition to personalized mentorship, the Achieve Mentor Program provides access to exclusive workshops, networking events, and skill-building sessions led by industry experts. These opportunities foster connections and expand knowledge, empowering young women to succeed in the competitive world.

Embark on a transformative journey of self-discovery and professional growth with the Achieve Mentor Program. Together, it helps participants shape fulfilling careers aligned with their passions and aspirations.

McConnell Academy

At Avon, we believe in the power of unity and mentorship to shape successful careers. That’s why we’re proud to introduce the Avon McConnell Academy, a program designed to bring together professional women from diverse career fields and provide mentorship to those at the beginning of their professional journeys.

The McConnell Academy connects experienced professionals with young women seeking to enhance their professional skills and excel in their respective jobs. Through personalized mentorship, participants receive invaluable guidance tailored to their specific career paths, empowering them to navigate challenges and achieve professional growth.

Central to the McConnell Academy are the comprehensive classes it offers, focused on teaching specific skills that are relevant to today’s job market. From business and coding to design, accounting, leadership, and more, these classes equip participants with practical knowledge that enhances their competitiveness in the workforce.

This program is particularly valuable for women who may not have access to traditional university education or those who seek to acquire specialized skills in their chosen fields. By gathering women together, the McConnell Academy creates a supportive community that fosters skill development and empowers women to thrive in their careers.

Through the Avon McConnell Academy, we aim to bridge the gap and provide opportunities for women to gain the skills they need to succeed. We believe that every woman deserves the chance to achieve their professional goals, regardless of financial constraints or educational barriers.

Join the Avon McConnell Academy and embark on a journey of growth, empowerment, and professional excellence. Together, it helps participants unlock their true potential and build successful and fulfilling careers.

Together, it helps participants unlock their true potential and build successful and fulfilling careers

Victory Stride

At new Avon, we believe in the transformative power of physical and mental endurance. That’s why we are proud to present the Victory Stride Marathon Event, a unique opportunity for women to train their bodies, strengthen their willpower, and develop resilience. This event aims to inspire women to embrace persistence, never giving up on their aspirations.

The Victory Stride Marathon Event is designed to encourage participants to challenge themselves and go beyond their perceived limits. By taking part in this event, we aim to empower women to recognize their capabilities and discover the strength they possess. We want to ignite the fire within them to push boundaries and reach new heights.

Through the Avon Marathon Event, we encourage women to see beyond obstacles and setbacks, instilling in them the belief that they have the power to overcome any challenges they may face. By participating in this event, women can witness firsthand the tremendous growth and personal development that can be achieved through perseverance and determination.

We invite women to embrace the Avon Marathon Event as a symbol of their unwavering dedication to their chosen paths. It serves as a reminder that greatness lies within, waiting to be unleashed. By crossing the finish line, participants will experience the sense of accomplishment that comes from pushing through barriers and achieving their goals.

By crossing the finish line, participants will experience the sense of accomplishment that comes from pushing through barriers and achieving their goals

Empower Pose

Empower Pose is a transformative program brought to you by Avon. Designed to help women build confidence through the power of body language, this program focuses on enhancing presence, improving postures, expressions, and overall body awareness.

Empower Pose offers a specialized class dedicated to improving women’s presence by honing their postures, expressions, the way they walk, sit, and more. By mastering the art of body language, participants gain a heightened sense of self-assurance and presence, crucial attributes for cultivating personal empowerment and leadership abilities.

We understand that body language plays a vital role in how we perceive ourselves and how others perceive us. Favorable postures not only exude confidence but also have a profound impact on our mood, interactions, and overall quality of life. With Empower Pose, women can harness the power of body language to bring positive transformations to their lives.

Through expert guidance, practical exercises, and insightful feedback, Empower Pose provides a supportive environment for women to embrace their true potential and radiate confidence in all aspects of their lives. By developing an understanding of body language and practicing techniques that enhance their presence, participants will experience a newfound sense of empowerment and influence.

By crossing the finish line, participants will experience the sense of accomplishment that comes

Avon Book Club

Avon Book Club is an enriching program brought to you by Avon. We believe that books have the power to ignite minds, broaden horizons, and inspire positive transformations. Through Avon Book Club, we invite women to embark on a literary journey , exploring handpicked, helpful, and beneficial books.

At Avon Book Club, our mission is to create a space where women can immerse themselves in the world of literature, fostering a love for reading and continuous personal growth. We curate a thoughtfully selected book recommendation list, updated every month, to cater to diverse interests and preferences.

Step into our inviting ambiance, where you can savor the taste of champagne and coffee as you delve into the pages of captivating stories and insightful knowledge. The Avon Book Club offers a warm and welcoming environment for women to come together, engage in meaningful discussions , and share perspectives.

Beyond the joys of reading, Avon Book Club serves as a platform for open conversations and connection. It is a place to exchange ideas, nurture friendships, and celebrate the collective pursuit of empowerment.

Voyage Vision

Voyage Vision is made possible through Avon magazine, a platform that brings together the wisdom and experiences of successful women. In each publication, we present a captivating blend of empowering stories, invaluable healthcare insights, practical skincare and beauty guides, and essential knowledge on property and time management.

The heart of Voyage Vision lies in the compelling stories of accomplished women who have defied challenges and charted their course to success. Through these interviews, we hope to ignite the spark of determination and inspire young women to envision their own paths toward achievement.

In addition to the inspiring stories, Voyage Vision also equips participants with valuable health and skincare knowledge. We believe that true beauty radiates from within and that taking care of oneself is essential for achieving greatness. From skincare tips to fostering a healthy mindset, our comprehensive health and beauty section empowers women to feel confident and embrace their unique beauty.

Furthermore, Voyage Vision recognizes the significance of business acumen and time management in achieving goals. We provide essential insights on property management and effective time allocation, enabling women to navigate both their personal and professional lives with ease and efficiency.

We believe that true beauty radiates from within and that taking care of oneself is essential for achieving greatness

OTHER PROGRAMS

PROGRAMS

Lead Inspire

Lead Inspire, an empowering program brought to you by our makeup brand, designed to shatter stereotypes and redefine what women can achieve. Extensive research has shown that men tend to overestimate their abilities, while women, despite their equal potential, often underestimate themselves. At “Lead Inspire,” we are on a mission to change this narrative.The program is built on the principle that gender should never limit anyone’s potential. We firmly believe that every woman possesses incredible abilities that can lead to outstanding performances, just as men do. Through a range of leadership education programs, we are committed to advancing and elevating the personal, economic, and professional status of women.

At “Lead Inspire,” we aim to equip women with the confidence, knowledge, and skills needed to thrive in every aspect of life. We understand that true empowerment comes from breaking barriers and embracing leadership roles. That’s why we are dedicated to providing a platform where women can discover their full potential and achieve greatness.

Fashion Flow

“Fashion Flow,” a transformative program brought to you by our makeup brand, is designed to empower young women with the art of mindful consumption and organization. We understand that the desire to buy goods can sometimes be overwhelming, and that’s why we’re here to help you take charge of your belongings in a way that brings harmony and purpose into your life.

In this class, we’ll guide you through the process of organizing your possessions into meaningful categories, allowing you to let go of unnecessary items and embrace a more intentional and clutter-free lifestyle. Our aim is not only to teach you practical organizational skills but also to foster a mindset of conscious consumerism.

At “Fashion Flow,” we believe that by understanding the value of what we own, we can make more thoughtful and sustainable choices. Let us inspire you to make room for the things that truly matter and declutter your life, creating a space that reflects your unique style and brings you joy.

Disciplined Path

Disciplined Path is a transformative program by Avon. In this journey, we will guide you towards mastering time management, emotional control, and overcoming weaknesses to unlock your full potential.

At “Disciplined Path,” we understand the power of self-discipline in achieving your goals and living a fulfilling life. Through our carefully curated classes, we will equip you with practical techniques and strategies to effectively manage your time, allowing you to prioritize what truly matters and create a harmonious balance between your responsibilities and passions.

Moreover, we recognize the importance of emotional intelligence in navigating life’s challenges. Our program will help you develop the ability to control your feelings and reactions, empowering you to make informed decisions and maintain a positive outlook even in the face of adversity.

Through tips and good habits provided by Avon, you’ll find invaluable support in cultivating self-discipline as a way of life. We believe that by embracing self-discipline, women can make better use of their time, unlock their true potential, and achieve both personal and professional success.

Empower Talk

Empower Talk is a powerful program brought to you by Avon, dedicated to empowering women to embrace their voices and boost their confidence. Research has revealed that women tend to be less self-assured than men, and we believe that confidence is just as crucial as competence for success.

At “Empower Talk,” our mission is to inspire women to share their opinions clearly and confidently by honing their speaking and presenting skills. We understand that effective communication is a key driver of success, and we’re here to equip you with the tools and techniques to articulate your ideas with poise and authority.

The speaking habits you develop during this program will not only impact your immediate goals but also influence your life for years to come. Our aim is to instill in you the belief that your voice matters and that you have the power to make a difference through effective communication.