HIRING A Staging & Virtual Design for the NEW Marketplace HOW TECHNOLOGY IS TRANSFORMING HOW WE SELL REAL ESTATE
BEYOND IMAGINATION TAKING REAL ESTATE MARKETING TO THE NEXT LEVEL
PRO
WHY THE iPHONE IS NOT YOUR FRIEND
M
eet the team...
"Ordinary is not in our wheelhouse" We are a collection of top producing realtors, eager to modernize and evolve the experience of buying and selling real estate by cultivating a spirit of collaboration, innovation, and integrity. Translation? We do things differently. In our past lives, we were tech experts, real estate developers, interior decorators, corporate negotiators, digital marketers, community leaders and more. It’s a pool of additional expertise from which every client benefits. By teaming up with our exclusive vendors dubbed the CK Creative, we are able to adopt a fresh and innovative approach to marketing. Our creative team leverages relationships with traditional and new media outlets, as well as the most emergent technologies and social media strategies, to ensure maximum exposure for the properties we represent, locally, regionally, nationally and internationally. We recognize that “none of us is as smart as all of us.” Fueled by this collaborative culture and a passion to sell real estate, the talents, resources and networks of the individuals become accessible to all. When you hire one of us, you hire all of us. Your home is extraordinary, your representation should be the same.
Dewayne Carpenter & Kirk Kessel
2019 CK TEAM SALES
STAGING & VIRTUAL DESIGN
Why having a design and marketing firm on your side is imperative in the new marketplace for real estate. In today's competitive market for real estate, coupled with the advances in technology and the internet, your home needs to stand out more than ever. Since the dawn of smartphones, cameras have become not only more portable, but also better than anything we could have imagined. If you look in your pocket right now, it's likely that little device you use to keep in contact with friends, relatives and business associates, is also a high definition camera and video recording device.
This sounds like it would make things even easier for REALTORS. Having the ability to take some high resolution photographs of a listing on the fly, with no professional photographer needed, sounds like a dream to most agents. Not to us. It's sounds to us like a recipe for disaster.
You, like us, want to make the most on the sale of your home. You also know that the internet is the FIRST place a buyer is going to look when they start their search. This means your home needs to stand out from all the rest, and in a multitude of ways.
First is the fact that an iPhone does NOT replace a professional photographer. No matter how sharp a handheld smartphone photo is, there is still a multitude of errors with this approach. Lighting, to be frank, is the most difficult aspect of photography. We employ a full team of photographers to assist us with our listing photos. These photos are enhanced with on-site lighting equipment and then edited to ensure the most crisp, stunning image possible. Seeing that incredible river view through a master bedroom window, for example, is an editing skill that we only trust to a professional.
SEE JUST HOW THE CK TEAM HELPS YOUR LISTING STAND OUT
VIRTUAL STAGING In additional to proper photography, is the importance of staging. A picture is worth a thousand words, and we need those words to be "ooh" and "ahhh"! Our professional team includes a staging company, 7th Avenue Interiors, with over 25 years experience in interior design and staging. Our stagers will take your home from lived-in to lovely with just a few tweaks and some sprinkling of her magic. This approach to marketing ensures that your home stands out for it's features, and buyers can have the ability to picture the space properly. Now, if your home is in need of a bit more attention prior to photos, we offer a few solutions. The first is something we can "Virtual Staging". This is where we take an empty room and transform it digitally to look like a fully furnished space. We use the highest quality digital imagery of furniture, decor and even plants to transform the space.
AFTER VIRTUAL STAGING
BEFORE With the help of our professional photographer, this empty space was photographed to showcase the windows and doors with the incredible view of the swimming pool and backyard. Once we have the blank slate, it's time for staging the "virtual space" by collaborating with our digital design firm.
Staging Services provided by
This before and after is a beautiful home in the Casa Bella neighborhood of Suntree. Completely vacant, the rooms were beautiful, but size and scale was difficult to appreciate in the absence of furniture. The furniture and decor was hand-picked by our team to transform the master bedroom into the stylish retreat below.
Before & After Another master bedroom transformation was made on this stunning home in Arrivas Village. Notice the view out to the patio, something only proper lighting and professional editing can capture accurately.
For homes that don't need virtual staging, out team will lightly stage the home with items already present. A quick visit prior to the scheduled photographer will let our stagers see what can be done to optimize the photos. This can range anywhere from just editing your decor items and personal belongings, to a room refresh including paint recommendations, to just some simple rearranging of furniture. Each home is unique and each property is evaluated for its best intended use.
DEFINED SPACES How virtual staging can tell a story.
You know that space in your home that has always seemed a bit awkward to you? You know the one - that space with the odd wall, or the asymmetrical window layout that always stumped you? We can help.
BEFORE
One of the things we want buyers to see and feel when they look at your home, is how they would live in that space. If you have a space that is hard to define, whether due to layout or odd features, or even if it's just that your furniture never quite fit right, we can solve these issues with virtual staging. Take the room below for instance. This home in Melbourne Beach was a great mid-century home with a fireplace in the living room. The owners never knew how to place their furniture or really make the space work for them.
AFTER VIRTUAL STAGING
When it came time to list the home, we took the now vacant room and we morphed it into a well defined living space. So well defined, in fact, that the sellers couldn't even believe their eyes! They remarked that after all these years, it took their REALTOR to show them how to maximize the space in a way they never imagined!
BEFORE
AFTER VIRTUAL STAGING
REVAMP & REFRESH Taking the old and making it new.
Everyone has their own style, and we respect that. Sometimes though, our style can hold back a space from it's true potential. Since we are in the business of selling your HOUSE, we want to showcase it in the best, most attractive, way that provides for mass appeal. This may mean taking a furnished space, removing the furnishings, and then using the empty space to virtually stage in a more neutral style of decor to help buyers envision their belongings. We like to use the reference of walking through the door of a high end hotel suite - nothing too unique, nothing too obvious or intense. Form and function in a neutral palette will appeal to more buyers, therefore helping them envision your HOUSE as their HOME.
BEFORE
AFTER VIRTUAL STAGING
We took this traditional space and transformed it with some Virtual Staging magic.
BEFORE
AFTER VIRTUAL STAGING
Nothing was changed besides the furniture, and yet the room looks entirely different. Notice how the millwork and the view standout.
UNLIMITED POSSIBILITY When a little bit of vision can take your house from "not for me" to "make it mine"! Sometimes the potential of a home is the real selling point. Take this canalfront pool home for example. This home is in a desirable neighborhood, has a great inground pool and sits on a canalfront lot. Sounds perfect, right? Wrong. This property needed some work, but even more than that, it needed a new layout. Older homes tend to have very compartmentalized layouts with smaller rooms than what you see in the new designs being built today. We chose to VIRTUALLY RENOVATE this home to show potential buyers just how this closed off living and kitchen space could be transformed into an open plan living and dining space that is always on buyer's wishlists. We even went a step further and took these designs to a local builder so that we could provide a rough estimate of the work involved to make this design a reality. Does your REALTOR do that?
BEFORE VIRTUAL RENOVATION A VIRTUAL RENOVATION can take your home from the bottom of their list to the top of their list by visually showing them how they can make the space what they need and want.
AFTER VIRTUAL RENOVATION
In this renovation, we removed the wall between the living room, dining room and ktichen, and removed the hallway. This opens the entire floorplan, allowing flow into the family room that was previously hidden off the kitchen
BEFORE
AFTER
THE LUXURY OF KNOWLEDGE Our production is a result of modernizing and advancing the industry by forstering a culture of partnership in which all clients and listings are represented in a collaborative environment by all of our team members. Shunning the traditional model of how real estate is practiced, our agents share their knowledge, spheres of influence, contacts and expertise, ensuring our clients better representation and a true competitive edge.
OUR LOCATIONS
BREVARD BEACHSIDE
VIERA | BAYTREE | SUNTREE
COCOA VILLAGE
436 FIFTH AVENUE INDIALANTIC, FL 32903
3165 SUNTREE BLVD #102 ROCKLEDGE, FL 32955
4 HARRISON STREET COCOA VILLAGE, FL 32922
VERO BEACH ISLAND - A1A
VERO BEACH ISLAND - CARDINAL DRIVE
VERO BEACH - DOWNTOWN
5065 NORTH A1A VERO BEACH, FL 32963
3206 CARDINAL DRIVE VERO BEACH, FL 32963
1961 14TH AVENUE VERO BEACH, FL 32960
LONDON 15 THAYER STREET, LONDON, W1U 3JT | UNITED KINGDOM
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