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THE POWER OF THE CARPENTER | KESSEL & DALE SORENSEN PARTNERSHIP WORKING FOR YOU
A T E A M A LW AY S O U T P E R F O R M S A N I N D I V I D U A L
Our Team Is What Defines Us T H E R E A L E S TAT E E X P E R I E N C E Y O U D E S E R V E
With our unique combination of talent, technology and process, we have the experience, insight and relationships to advise sellers confidently and correctly.
When selling your home, you deserve a highly dedicated relationship with your broker and the confidence that they have the support to provide you with superior service. Given the impact that the internet has had on the availability and speed in which real estate information is accessible, it is imperative that you have more than one set of eyes on the market, looking out for your best interests. The Carpenter | Kessel Home Selling Team’s roster of A-list players is second to none. In our past lives, we were tech experts, real estate developers, interior decorators, corporate negotiators, digital marketers and community leaders. We recognize that “none of us is as smart as all of us,” and it’s this pool of expertise from which our clients benefit. Each team member has a specific and vital role to play in your success and our team will always outperform an individual.
O U R G OA LS A R E S I M P LE 1. Obtain the highest selling price in the shortest amount of time 2. Make sure the transaction runs efficiently and smoothly
There are no second string players at Carpenter | Kessel
Your home is extraordinary, your representation should be the same.
PROVIDING THE LUXURY OF KNOWLEDGE
Our leadership has been on all sides of the real estate transaction: agent, investor, advisor, general counsel, syndicator and developer. And we understand that with great leadership comes great responsibility. That’s why the Carpenter Kessel Leadership Team invests heavily in the right people, the right technology and building the most efficient processes to ensure a smooth and successful transaction every time. Through this combination of knowledge and forward-thinking, we continue to expand into every aspect of real estate, research, analytics and marketing. We leverage our expertise to make better decisions through established processes based on quantifiable results.
OUR AWA RD WINNING LE ADE RSHIP T E AM DEWAYNE CARPENTER Team Leader, Licensed Since 1996 321.693.2593 | dewayne@carpenterkessel.com
With over twenty years of experience and an impressive proven track record of success, Dewayne Carpenter knows the importance of staying on top of market trends and is well known for giving his clients valuable, analytical insight into the current real estate environment. Dewayne brings a unique combination of leadership, expertise, integrity and an unwavering commitment to exceed his client’s expectations to every real estate transaction, no matter where the customer falls within the marketplace — top, mid, or entry level.
O U R G R E AT E S T S T R E N G T H I S O U R T E A M
— S A L E PA R T N E R S —
W HE N YO U HI R E O N E O F U S, YO U HI R E AL L O F U S Our team is a hand-picked lineup of powerhouse players, set up to achieve our ultimate goal - meeting the consumers’ needs while exceeding their expectations. We know it’s unfeasible for a single agent to properly execute on all of the moving parts that go into the modern real estate process. From marketing and SEO to copywriting, staging, negotiating, selling and being the client advocate; we consistently outperform due to the fact that we work together as a team.
AMY KALMAN
EMILY GARRY
SHANE BURGMAN
JEFF BLACKSTONE
BRENT BURNS
BRIAN GREENE
MARK E. FONTAINE
— O P E R AT I O N S & C K C R E AT I V E —
KIRK KESSEL Team Leader, Licensed Since 1982 321.544.9993 | kirk@carpenterkessel.com
As a highly-informed, well-prepared, hard-working and passionately dedicated real estate professional, Kirk Kessel is without a doubt one of the most trusted and seasoned agents in the Melbourne area. With a career spanning more than three decades of involvement in nearly every aspect of real estate transactions, Kirk brings a wealth of personal experience and a dedication to giving back to his community through his involvement in several boards and foundations.
AMY CEVALLOS Marketing Manager
JULIE LARSEN Transaction Manager
CECILY NORTH Listing Manager
LESLIE MINK Executive Assistant to Team Leaders
SARAH HERSCHEL Concierge Agent
ASHLEY LIPARINI Concierge Agent
CK Creative is a fully integrated marketing system that includes an exclusive network of designers, photographers & digital consultants.
G O O D P R O C E S S D R I V E S G R E AT R E S U LT S
Our Process Is What Defines Us The Carpenter | Kessel Homeselling team strives for excellence in each connection we make, in each transaction, with every client. Our target is perfection and we built our process by taking things back down to the basics and focusing on what matters most, the customer experience. Smarter Data Means Smarter Decisions
R E I M A G I N E
Our team of industry-leading software engineers and data scientists provide us with analytical tools and the right information to help you answer real estate’s toughest questions and price your property more accurately.
THE REAL ESTATE EXPERIENCE
Elevate Your Home Style And Story The CK Creative, our in-house marketing and advertising agency will target the right audience across the most effective channels, and our cohesive brand identity will elevate the style and story of your home. Fewer Days On Market Means More Value For You Through our data-driven strategy, CK listings spend less time on the market than the industry average, which means more value for you. Whether you’re ready to sell or looking for answers, we’ll guide you with data and expertise specific to your area. O UR PROCE S S IS U NIQU E 1. Develop a data-driven strategy, tailored to each client, based on their specific needs, goals and timelines. 2. Assign the team members best suited for the strategy, allocate responsibilities and support the agent so they can focus on their core activity - to be an advisor who looks out for their client’s best interests. To us, it’s not just about a price tag, it’s about providing a truly committed level of service in everything we do.
Ordinary Is Not In Our Wheelhouse Beautiful design evokes emotion. Emotion stirs the soul and creates a connection between client, agent, and the home selling process.
Modern real estate meets modern technology; in a carefully, well-thought-out process
When selling your home, it’s entering an online competition with thousands of other homes in the area, that are also in your listing price range. So it’s important that your home stands out. That’s why at Carpenter | Kessel we created The CK Creative, our in-house creative team that delivers a superior real estate experience for every client, regardless of the listing price. The CK Creative works tirelessly to bring listings to life in the most comprehensive and compelling way possible, and we have the track record to prove it.
■■ Advertising
Creative ■■ Brand Identity & Development ■■ Collateral Material Development
■■ Direct
■■ Content
■■ Strategies
Creation ■■ Visual Storytelling ■■ Website Design & Development ■■ Customer Acquisition ■■ Digital Marketing
Marketing ■■ Event & Experiential Marketing ■■ Social Media & Positioning
■■ Psychographics ■■ Public
Relations ■■ Research & Analytics ■■ Geo-Target Marketing
THE MOST POWERFUL MARKETING IN THE BUSINESS
Connected Social Media Carpenter | Kessel capitalizes on the many ways social media can enhance our marketing efforts and positively increase consumer awareness. With nearly 5 Billion combined users spread across social media, it is one of the most effective ways to promote your home. Our in-house marketing and advertising agency will target the right audience on the most effective social media channels and advertise your home to the exact target market that is most likely to purchase your home. Our cohesive brand identity will elevate the style and story of your home.
We leverage the most emergent technologies and marketing strategies to ensure maximum exposure to the most qualified buyers. Your home is your most valuable asset. It doesn’t cost you any more to work with the best, so why risk the investment?
Worldwide Online Exposure According to Alexa.com, CarpenterKessel.com is the most frequented real estate website on the Space Coast with over 21,000 page views a month. We are also one of a select few real estate firms backed by Leading Real Estate Companies of the World®, a global community of over 4,300 offices in 70 countries.
Renowned Photography The path to the real estate buyer is through beautiful imagery. That’s why Carpenter | Kessel’s elite creative team retains the best professional photographers, and we spare no expense to expose your property in its best light.
3D Showcase - Bring Listings to Life
VIRTUAL STAGING
A 3D showcase™ is an online experience that lets homebuyers move through a property and see it from any angle. Potential buyers experience a completely unique sense for the place with our “dollhouse” view. 3D Showcase is the most realistic immersive way to experience a property online. We also make the actual floorplan available so buyers get a complete picture of your home.
Listing exposure includes leading real estate websites, some of which include:
Professional Graphic Design of all Print Marketing Campaigns
Fully Rendered Floor Plans
Full-color, multipage brochures designed and printed by talented graphic artists exclusive to our firm. Brochures contain valuable information, from school systems to fully rendered floor plans giving potential buyers a real-life feel for what it would be like to live in the home.
According to the Zillow Consumer Survey, reviewing a floorplan ranks 4th on the list of important info buyers want to see.
Targeted Mail and Email Campaigns Professional postcard and brochure direct mailing and email campaigns to neighbors along with purchased mailing lists to potential buyers that fit your market. The combined distribution of our print campaigns is unsurpassed with a delivery close to 10,000 pieces per month.
Geo-Targeted Internet Advertising Precisely targeted internet ads based on area, income, interest, and age, that appear on YouTube, New York Times, Huffington Post, Google, Fox News, Facebook, and CNN to name a few.
Comprehensive Neighborhood Data Reports The neighborhood and the lifestyle a home’s location provides is paramount. We showcase each listing’s personalized neighborhood data.
REASONS TO HIRE THE CARPENTER | KESSEL TEAM
T H E P R OVEN MA RKET LEA DER IN BRE VARD & IND IAN RIVE R HOME SA L E S
252
$105,998,631
TRANSACTIONS IN 2019
VOLUME IN 2019
531
CK AVERAGE 64 DAYS ON MARKET
WATERFRONT TRANSACTIONS 2009–2019
Emily Garry She was very knowledgeable in all areas and answered any question or concern I had immediately.
Shane Burgman
17% FASTER THAN MLS AVERAGE
THE CARPENTER | KESSEL TEAM IS A ZILLOW.COM PREMEIR AGENT We strive to stay at the forefront of cutting-edge technology and marketing to ensure we will always be the leader in the marketplace and number one to our clients. As the leading coastal Real Estate company, Dale Sorenson Real Estate has the resources to implement a local, regional, national, and international marketing plan. Our web presence, both nationally and internationally, combined with our local print, email, and digital advertising strategies create maximum exposure for all our currently listed properties. This allows us to showcase all of our properties to the most qualified buyers in the world. Each of our 150+ agents has access to our professional support staff and valuable resources, which has enabled them to become the most successful associates in the industry. Through our partner affiliations with exclusive networks of real estate professionals, our properties are featured in the most widely read periodicals and the highest visited websites in the world.
See what others are saying about their experience with our 5-star team…
Brent Burns Brent negotiated a good deal for us and was able to get a closing date of less than thirty days.
Shane’s knowledge and experience showed through the feedback he gave us that ultimately sold our home in less than 60 days.
Sarah Horschel The thing that impressed us most about Sarah was her consistent communication, her availability for open houses and most importantly her dedication and drive. When it came down to it, we knew she was always looking out for our best interest.
Brian Greene Amy Kalman There are very few realtors today that put as much energy and knowledge into a sale or purchase. I recommend Amy to all my friends.
A HUGE thank you to Brian Greene for the countless hours and incredible amount of effort he put into getting me into my first house! Without Brian’s vast knowledge of the market and his many contacts within the industry, there is no doubt that I would have struggled to get in a house.
Jeffrey Blackstone I highly recommend Jeff Blackstone for your real estate needs. He is professional and willing to go the extra mile to help you find your dream home. He was always accessible, which helped make the buying process an exciting time. With Jeff’s guidance and knowledge I didn’t just end up with a house, but a beautiful home that I love!
Dewayne Carpenter & Kirk Kessel Communication was quick and thorough, marketing the home was beautiful, market knowledge was superb and I know they are busy but you would have thought I was their one and only client. Highly impressed with all aspects of the Carpenter / Kessel Team.
W E S U C C E E D W H E R E O T H E R S H AV E F A I L E D
The Carpenter | Kessel team holds the sales record for nearly every significant real estate category in Brevard. We envision ourselves as more than just a real estate brokerage; we are a marketing and media company committed to informing and connecting Sellers with Buyers.
Your home is your most valuable asset. It doesn’t cost more to work with the best, so why risk the investment?
Local Expertise, Global Connections, Relocation When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World®, we have the resources to market your property to the highest possible number of potential buyers. We expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home, through RELO®Exchange, the best broker-to-broker network in the industry. This network is available to assist our customers, their family, and friends in buying or selling real estate anywhere in the world.
500 firms 3,500 offices 120,000 associates in over 50 countries Together accomplishing
410 Eagle Drive | $475,000
971 Stratford Place | $475,000
Previously listed by another broker and failed to sell
Previously listed by another broker for 244 Days
SOLD by CK Team in 22 Days
SOLD by CK in 36 Days
OVER
314
BILLION
in annual home sales
Exclusive International Media Coverage No Other Firm Can Offer
180 Mar Len Drive | $467,500
106 Valencia Road | $393,000
Previously listed by another broker for 346 Days
Previously listed by 4 other brokers and failed to sell
SOLD by CK Team in 33 Days
SOLD by CK Team in 6 Days
663 Palm Drive | $250,000
Previously listed with another agent for 80 days
Previously listed by 2 other brokers and failed to sell
SOLD by CK Team in 2 Days
SOLD by CK Team in 20 Days
Mayfair International Realty provides home sellers with a powerful suite of marketing tools including European media-buying power, and highly developed relationships with top property journalists. It has a vast experience in these areas and offers advertising and exposure all across Europe. This is an opportunity to feature your property in the United Kingdom and continental European newspapers.
GLOBAL PRESS ONLINE ADVERTISING INDUSTRY
INFLUENCE
8700 Napolo Drive | $340,000
Mayfair International Realty brings together the finest real estate with the very best brokers and agents across the globe. Unsurpassed local knowledge bound tightly with a rare talent to market effectively in the international domain ensures buyers and sellers that a Mayfair International Realty member firm is the best for choice, experience, expertise, service, and results. Mayfair International Realty will reach overseas markets as easily as if they were next door.
Working with a network of over 450 closely associated real estate offices across the globe and harnessing media contacts from around the world, Mayfair International Realty takes individual properties into the realm of super-stardom.
OUR GLOBAL NETWORK 4,000 Offices Worldwide | 128,000+ Associates | Over $351 Billion in Total Sales | Over 55 Countries
O U R LO C AT I O N S BREVARD BEACHSIDE
VIERA | BAYTREE | SUNTREE
COCOA VILLAGE
436 Fifth Avenue Indialantic, FL 32903
3165 Suntree Boulevard #102 Rockledge, FL 32955
4 Harrison Street Cocoa Village, FL 32922
VERO BEACH ISLAND - CARDINAL DRIVE
VERO BEACH ISLAND - AIA
VERO BEACH - DOWNTOWN
3206 Cardinal Drive Vero Beach, FL 32963
5065 North A1A Vero Beach, FL 32963
1961 14th Avenue Vero Beach, FL 32960
LONDON 15 Thayer St, London W1U 3JT United Kingdom
CARPENTERKESSEL.COM IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENT TO SOLICIT THE OFFERINGS OF ANOTHER BROKER.