INTRODUCING OUR NEW
DESTINATION MANAGEMENT SERVICES
THE FUTURE OF TOURISM PARTNERSHIPS
“I DIDN’T KNOW YOU DID THAT?” That’s the response we often get from the destination managers we meet. They know us for our core services as a mailing house and call centre, but are often not aware of all the other services we provide for a broad range of clients, so here is a summary of all our services in one handy booklet. Carrier Direct Marketing are destination management specialists with an unrivalled knowledge of the UK tourism sector. Our objective is to help Managers save money, time and resources. We’ll listen to your objectives and challenges and help to provide solutions as well as a friendly, professional and efficient service. We work with over 200 tourism and leisure related clients ranging from individual hotels to large national operators. Our clients also include over 100 destinations from Cumbria to Cornwall.
We are unique in providing a comprehensive destination management service which can include: • Branding, marketing planning and segmentation • Guide Production: design, advertising solicitation, financial management and all production, including printing • Media management: schedule planning, booking and management, advert design, monitoring and reporting • Call handling, fulfilment, distribution and storage • Database management, cleaning, profiling and supply • Research including conversion research and focus groups • Web and e-marketing services • Full reporting and consultation with all interested parties
On-line services We are leading suppliers of on-line tourism marketing services. We are specialists in providing key services to destinations and leisure and tourism operators ranging from small hotels to large blue-chip operators. Contact us for help with: • Email marketing • Search engine optimisation and advertising
Marketing consultancy and research services We offer a complete tourism marketing consultancy service including: • Branding • Marketing planning • Market segmentation
• Social media activity
• Feasibility reports
• Digital strategies
• Organising and facilitating marketing workshops
• Website appraisal • Content management • E-commerce and database integration • Digital brochures • DMS management and support
Working alongside our sister company Customer Maze, we provide a range of effective research facilities such as: • Conversion research • Mystery shopper • Telephone research • Focus groups • Socio economic profiling
Membership management We have all the resources to provide a reliable membership management service. This may include: • Recruiting new members • Retaining existing members • Database management • Marketing materials • Membership communications • Reviews and strategy
Visitor guide and tourism print production Providing a complete print production service for any job from a small leaflet to a major brochure, we also design and supply marketing materials such as display stands and branded gifts. Our comprehensive guide production service includes: • Planning
Experienced staff resources Tap into our experience, for short or long term projects. • Marketing • Business planning & strategy • IT / DMS support • Customer contact • Project management
• Design and market orientation • Advert layout design and artwork • Advertising forms design and print • Advertising solicitation including post, email and telephone follow-up • Proofing by web or mail • Print buying and management
Waveney District Council
CASE STUDIES Examples of the good work we do...
Worthing Tourism Eight years ago Carrier Direct Marketing were invited to carry out all of Worthing Borough Council’s marketing activity. We believe this was the first example of a destination council’s entire marketing services being outsourced to a private company. Responsibilities have included all of the services outlined above. All stakeholders including the Tourism Officer, Council and trade organisations have been delighted with the outcome which has resulted in huge resource savings. The Tourism Department have saved money and have been able to direct their focus to more creative and productive projects rather than the day to day running of marketing administration.
Cotswolds Tourism Significant changes are taking place in the marketing of the Cotswolds region. For 2011 the three existing guides of the Cotswolds, Cheltenham and Gloucester will be combined into one visitor guide for the new Cotswolds, Gloucester and Cheltenham Tourism Partnership. To ensure a professional and comprehensive transition, Cotswolds Tourism and their partners have contracted Carrier Direct Marketing to undertake the entire project from design and advertising solicitation through to final production.
This year Carrier Direct Marketing were appointed to carry out a similar role in Waveney. We have already produced the new Theatre Programme and are now producing the 2011 Sunrise Coast Visitor Guide. Once that has been completed we will turn our attention to on-line marketing and other elements of the agreed strategy. Throughout the contract we will work alongside the Tourism Department. Substantial cost savings have been matched by additional resources, plus new expertise and creative input.
Premier Cottages Not a destination but an example of how Carrier Direct Marketing can provide a broad range of services to help make life easier for clients. We have worked with luxury self-catering specialists, Premier Cottages for almost ten years. Starting as a simple mailing task, our role has evolved into a full service project including brochure production, direct marketing, social media handling and e-marketing. Providing a central marketing hub for a co-operative of over 200 owners has proved a rewarding challenge as Premier Cottages have gone from strength to strength.
TALK TO US
Please contact one of the Carrier Group team to discuss any aspect of your requirements. Bob Carter Managing Director e bob@thecarriergroup.co.uk Alistair Bruce Business Development Manager e ali@thecarriergroup.co.uk Ian Parkington Senior Project Manager t 07958 505085 e ian@carrierdirectmarketing.co.uk Sarah Laycock Tenders Co-ordinator e sarah@carrierdirectmarketing.co.uk
Westacott Road, Barnstaple, EX32 8AW
www.thecarriergroup.co.uk