Easy. Local. Fresh

Connect with hard to reach shoppers

hen customers are on the move, curated, ultra convenience is key. For a quick essentials top-up shop or fresh ingredients for dinner tonight, customers are increasingly seeking an easy way to get what they need through retail experiences like their local Woolworths Metro.

Now, Cartology has partnered with Metro to connect with these busy, hard to reach customers. The new network of full- motion digital screens across Metro supermarkets will reach high value

Woolworths customer segments in those moments that matter most.

Meet you at Metro

Through Cartology, brands will now be able to reach Metro customers across more than 90 premium physical stores along Australia’s eastern seaboard, influencing over 3.9M monthly transactions in the moments that matter most.

Metro is valued by customers both in-store and online, as it makes it easy for customers to find new, flexible and faster ways to shop. And while ultra convenience is key, Metro customers know they won’t have to compromise on freshness or quality.

Community focus

With local communities at heart, Metro offers a premium shopping experience that curates experiences in both city and neighbourhood environments. Metro’s care for local communities comes through with their range of fresh food and essentials, championing local suppliers and initiatives to deliver an offering that’s curated for convenience and mealtime inspiration.

With Cartology Screens in Woolworths Metro, brands have an additional touchpoint to reach customers across the Woolworths ecosystem.

Talk to Cartology to find out how we can help connect your brand to customers when and where they shop. n