Be My Valentine?

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Customers have love to share this Valentine’s Day

Love comes in many forms and Australians are increasingly embracing Valentine’s Day on 14 February as an opportunity to show they care.

As a day to celebrate love of every kind, customers are looking for new, inclusive ways to say ‘I love you’. Couples are seeking romantic inspiration, singles want to treat their friends and enjoy some me-time and Galentine’s celebrates female friendships and sisterhood.

Love to love you

Aussies love to shower their loved ones with affection around Valentine’s Day. Some exchange gifts, while others plan and cook special meals or surprise their loved one with sweet treats and flowers.

Flowers and chocolates are blooming popular amongst Woolworths' customers, with the highest sales during the week of Valentine's Day going to flowers per cent increase confectionery gifts

+65 per cent increase

BIG W customers are big on love too, with sales of confectionary gifts, cards and wrap, books and candles increasing around Valentine's Day.

Whether it’s a gift for a sweetheart or a gift-toself, there’s no doubt it’s a moment that matters to customers. After all, what’s not to love about love? n