Getting to know... Emily Jones

After a stint at dunnhumby in the UK, it was a no-brainer for Emily to join the Cartology team on her return to Australia.

1 our ever expanding media solutions, is something brands are getting really excited about to help them reach the right customer, at the right time, with the right message on the right channel.

Tell us about your role at Cartology?

I lead the Personal & Household Care team at Cartology, and have the privilege of working with our client partners to bring their campaigns to life across our entire sofa-to-shelf media offering.

3

What’s exciting about retail media for brands and partners?

2

The acceleration of retail media in the Australian market is really exciting.

The point of difference for retail media is the access to first party data, to not only inform media recommendations, but to be able to review what the campaign delivered in sales and customer experience. This data, partnered with

Where and how have you seen retail media work well for clients?

It works well when everything starts and ends with the customer and we have clarity on the business objective for the campaign from the initial brief.

There is no silver bullet from a channel perspective and whilst we encourage amplifying in key moments, my advice to clients is to plan holistically including post campaign activity. If the objective is to drive

Breaking records: How smarter retail media planning helped Goodman Fielder break measurement success records, sell more and boost recycling initiatives.

Retail media networks are the next big advertising channel

Retailer media race heats up as Cartology rolls out Metro store screens