look, new insight

Reporting is an integral part of Cartology’s client offering, as we strive to close the loop to deliver transparency, proof of campaign effectiveness and ROI. As an evolving media business, we have room to learn, grow and enhance our capabilities and deliverables, to meet our clients’ needs and drive the best customer outcomes.

What’s new? Changes to reporting timings

Driving sales overnight and customers over time is important to us and through reporting 2.0, we can share a full picture of Cartology campaign impact with reporting durations extending to provide a maximum view of eight weeks campaign activity, with up to four weeks pre-and post campaign. This is a change from the precampaign performance only that was previously available. With these improvements, we can now benchmark campaign performance.

Insightful metrics

Metrics have been refined to paint a more comprehensive understanding of campaign performance for our clients, making it easier to understand campaign performance and the results that the media investment drove. Paired with the changes to reporting timings, we have a more detailed view to ascertain real customer impact.

As our business and industry continues to grow, we will continue to look for new ways to innovate and improve to enhance our clients' experience.

The latest iteration of Cartology reporting features enhancements, to ensure we continue to prove real effectiveness and give our clients a more comprehensive understanding of campaign performance. n

Hear from Cartology’s Mike Tyquin and Vandita Pandey from PepsiCo, as they unpack the evolution of retail media, the customer experience and how brands are structuring for retail media success.

2 March 2023, 1pm-7pm. Teachers Federation Australia, Surry Hills.