CARVED IN BLUE® Sustainable Denim Wardrobe 2019 HARDWEAR - 08 DUNGAREE DRESS

2018CLL003

08 – DUNGAREE DRESS FABRIC: BLUE DIAMOND # BL-206A

Sustainable Denim Wardrobe 2019 THE COLLECTION

– PRESS RELEASE –

Sustainable Denim Wardrobe 2019

H A R DW E A R A COLL ABORATIVE PROJECT BE TWEEN LENZING x J E A N O LO GIA ® x E N DRIME ® Made at B L ACK H O RSE L A N E AT E LIE RS

This garment collection is the result of a unique project, whose focus was to create a true workwear wardrobe based on TENCEL™ Lyocell fabrics.

The TENCEL™ Denim Team and Jeanologia ® Brainbox Team have worked in partnership on many previous projects. Following their attendance at a Denim History lecture at Bluezone Munich Fabric Start, they were inspired to connect with the presenter to discuss the possibility of a collaboration. Following a subsequent visit to husband and wife team, Mohsin Sajid and Sadia Rafique from ENDRIME ® , in their West Sussex design studio the ‘Hardwear’ concept was born. Mohsin has garnered a solid reputation as a modern vintage denim designer, while Sadia has expertise in art direction and graphic design.

The brief was to design an authentic workwear collection, inspired by vintage garments from the ENDRIME ® archive, using only the latest commercial TENCEL™ Lyocell fabrics, complimented by the application of the latest laundry technologies from Jeanologia ®.

“This collection was a real challenge for us but it was also great fun as we reached back into our own vintage collections and were able to apply all the learning that we amassed from our “Truth & Light” collections” says Jeanologia ® Brain Box Creative Director, Carme Santacruz Zaragozá.

Eight fabric mills were chosen to collaborate, A&A Textiles, Atlantic Mills, Blue Diamond, Kaihara, KG Denim, Orta Anadolu, Stella Blue and, last but not least Candiani, who agreed to supply their 2019 ITMA Sustainable Innovation award winning fabric which is a 50/50% blend of TENCEL™ x REFIBRA™ Lyocell and recycled cotton.

“This project was a real departure for us, because this denim category has historically been the domain of 100% cotton. We wanted to challenge that model and we did so by going to partners who are recognised for their expertise in this area” says Michael Kininmonth, Global Denim Development Manager for the Lenzing Group. “As always, we aim to work with what we believe are some of the best sustainably produced denim fabrics available in today’s market that combine the latest advancements in fiber and finish”.

The prototypes were pattern-cut and made -up at the ENDRIME ® studio, using vintage machinery. Every detail was well considered and used iconic details from garments that dated from as early as 1870s through to 1940s. YKK manufactured and supplied custom designed period-correct inspired Carved in Blue ® buttons, with washer and burr rivets made in their most eco finishes.

The prototypes were then reproduced at Blackhorse Lane Ateliers in East London, a maker of ready-to-wear selvedge & organic raw denim jeans renowned for their quality, community and eco-consciousness.

“Being asked to design an authentic denim collection using TENCEL™ Lyocell has been a dream project for Sadia and I. It has been a joy for us to create and has been a true collaborative project, it’s been a career highlight.” concluded Mohsin Sajid.

For more information about the HARDWEAR capsule collection from the Sustainable Denim Wardrobe, contact denim@lenzing.com

2018CLL003

08 – DUNGAREE DRESS FABRIC: BLUE DIAMOND # BL-206A

2018CLL003 / 08 – DUNGAREE DRESS, FABRIC: BLUE DIAMOND # BL-206A History of the Dungaree dress Many types of workwear garments have been adapted into other garments – non more so the dungaree or the overall– which for the last 20/30 years has seen been made into fashionable garments, from dresses to aprons.

Dungarees name originates in India, where dungaree was a hard-wearing fabric. Adopted by the British, the name for the fabric became the name of the garment.

Key characteristics of a dungaree are a bib which is on the apron, fixed to the pants which covers the chest, giving protection and shelter to the upper body. Most have straps on the back attaching to the front bib.

The dungaree can be considered the archetype of workwear: the one garment which is the “one go to” all considered the bench mark of protection, while keeping underneath from dirt, wear and tear.

During the both world wars, overalls and dungarees became symbols of hope and consistency.

Ref: Dungaree – Another glorious history, Denim Premiere Vision, London 2019

2018CLL003 / 08 – DUNGREE DRESS, FABRIC: BLUE DIAMOND # BL-206A RAW / RIGID

2018CLL003 / 08 – DUNGREE DRESS, FABRIC: BLUE DIAMOND # BL-206A WASHED

2018CLL003 / 08 – DUNGREE DRESS, FABRIC: BLUE DIAMOND # BL-206A WASHED

2018CLL003 / 08 – DUNGREE DRESS, FABRIC: BLUE DIAMOND # BL-206A RAW / RIGID

Modern slim fit

Branded 'Carved in Blue®' collaboration woven label

One piece continuous fly construction Vintage inspired 5cm Dungaree clip made in Japan.

Clean finished Run and Felled seams construction on side seam

Branded 'Carved in Blue®' buttons

Leather backed buttons + rivets

Period correct ecru stitching

Period correct mis-stitching on pockets

Hem finished with Union Special 43200G single needle chainstitch

2018CLL003 / 08 – DUNGREE DRESS, FABRIC: BLUE DIAMOND # BL-206A RAW / RIGID

Branded 'Carved in Blue®' collaboration leather patch