February 2012 Business Voice Newsletter

"Get Connected to the Region's Best Business Network" SERVING THE BUSINESS COMMUNITY SINCE 1955 • REPRESENTING 15,235 MEMBER EMPLOYEES • FEBRUARY 2012 VOLUME VOLUME 10, NUMBER 2

Saturday, February 11th

Colorado’s largest Expo focused on Living, Working, and Playing in Colorado!

Enjoy a fun-filled day of educational and Interactive exhibits, demonstrations, presentations and activities for children.

Bring the entire family to this FREE event!

nter e C s vent 4pm E C D am– 0 3 : 8

ColoradoHealthyLivingExpo.com MORE NEWS INSIDE 7 Reasons To Be a Chamber Member What Marketing Plan? Business Training Women of Influence Luncheon February 16 Save the Date for Upcoming Events Discover & Explore Spain with the Chamber

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r be e am th h C ting ity r n 8 u o Yo om mu ge 1 Pr om Pa C e Se

Castle Rock Chamber Business Voice

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Castle Rock Chamber Business Voice

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Seven Reasons EVERY Business and NonNon-profit Organization Should Be A Member of Their Local Chamber of Commerce In A Challenging Economy.

2011~2012 BOARD OF DIRECTORS EXECUTIVE COMMITTEE CHAIRMAN OF THE BOARD

In a world loaded with marketing options and information overload I’m often asked by new and existing business owners for a simple, inexpensive way to increase their local visibility and marketing efforts to produce more opportunities and sales. Without a doubt, I always ask a stunningly simple question, Are you a member of your local chamber of commerce? I get one of three Tony Rubleski, owner answers: Mind Capture Group 1. Yes 2. No, but tell me more 3. We used to be a member

Linda Watson Sky Ridge Medical Center

CHAIR-ELECT Aaron Barrick Folkestad, Fazekas, Barrick & Patoile, P.C.

TREASURER Pam Jenkins Castle Rock Bank

TREASURER-ELECT Wendy Nelson B2B CFO

IMMEDIATE PAST CHAIRMAN

Now I know every person has opinions but I’d like you to take a moment to read this brief article to discover seven reasons why I strongly feel that every business and non-profit organization should be a member of their local chamber regardless of the size of their organization, marketing budget, years in business, or even if they’ve heard or possibly had a negative chamber experience in the past. In light of the current challenges in the economy, this article is even more relevant than when I first wrote it two-years ago.

1. Visibility. Yes, you’ve heard it said time and time again, that out of sight means out of mind.

This is not a smart strategy for any business, especially when times are good. A market can change quickly. As Jim Collins says, good is the enemy of great. This is a great statement, but I’d like to add to it as it relates to marketing. While good is the enemy of great, complacency and short term thinking is the enemy of sustained marketing breakthroughs.

Let’s look at a real world example of chamber complacency in action. Having worked with hundreds of chambers throughout North America, I’m simply baffled that within many communities how few real estate agents and automotive sales reps are either non-existent or barely active within their local chamber. In these two highly competitive and crowded markets you’d think these folks would do anything to stand out from the competition and fully leverage the chamber to get an edge. Nope. It’s as if they have no idea the local chamber exists and how it can benefit their business.

2. Access. Unless you’re crazy or like consistent rejection, no one enjoys making cold calls all day long. It’s a painful, tedious process that often wastes far too much time and mentally drains even the most upbeat and friendly person after a while. When you join a chamber and actively get involved you’ll discover that meeting prospects who may have an interest or who can refer you to key contacts you’re trying to reach, is a huge benefit of membership. From being on committees, serving as an ambassador, or attending specific events where prospects are likely to be, you’ll find yourself in situations where you can identify and meet decision makers face-to-face versus making cold calls.

3. Ongoing training and education. Unless you have the luxury of a training budget or can afford to bring in local, regional or nationally known experts on different topics,

I firmly believe that there’s no other organization in America that delivers timely programs at such an affordable price as the local or regional chamber of commerce. By spreading costs among fellow members through registration fees and sponsorships, members can stay updated, informed and educated at a bargain price.

4. Networking. From seminars, leads groups, luncheons to business expos and various business and community committees, there’s absolutely no excuse for not being able to meet new contacts, referrals and people who can help you with ideas and additional ways to grow your business. The old adage, out of sight, out of mind, is so true when it relates to networking. The chamber gives you several different venues to meet new people. My entire career I’ve utilized the power of networking in my home chamber’s ranging from serving as co-chair of the ambassador league to sponsoring and speaking at different events. The positive outcomes to my bottom line and great people I’ve met have been great. In addition, doing business with fellow members who offer wonderful products, services, and ideas has also been a big plus. (Continues on page 11) Castle Rock Chamber Business Voice

• CastleRock.org

Lisa Frizell Office of Douglas County Assessor

DIRECTORS Rand Clark Genesis Church/Random Productions Jim Diaz Community Media of Colorado Nino DiMatteo FirstBank - Douglas County Aaron Fritz Castle Rock Adventist Health Campus Brock Goodwin Mutual of Omaha Michael Likens gopixel design studios, inc.

Laurie Lewis CoWest Insurance Group Jim Mundle Douglas County Living Magazine Jim Riley Castle Rock Development Company Lori Swager Premier Pilates and Wellness Mike Tafoya Estrada Strategies Jaye Thompson Colorado Community Bank

EX-OFFICIO Pam Ridler, CCE President/CEO, Castle Rock Chamber Mayor Paul Donahue Town of Castle Rock Frank Gray President/CEO, Castle Rock EDC Sally Misare Town Clerk

CHAMBER STAFF Pam Ridler, CCE President/CEO pam@castlerock.org Melissa Moroni Director of Programs melissa@castlerock.org Joanne Taylor Director of Membership joanne@castlerock.org Tammy Cratty Office Administrator tammy@castlerock.org Melissa Mares Communications Specialist mmares@castlerock.org Susan O’Malley Membership Account Executive susan@castlerock.org Marissa Ginger Receptionist receptionist@castlerock.org 3

BUSINESS TRAININGS

Grow Your Business What Marketing Plan?

Referrals, Networking, & Marketing

Free to Chamber Members!

Date: February 28, 2012 Time: 11 am -1 pm Location: Castle Rock Chamber

Understand the Power of Effective Marketing, and Networking, while turning on Your Referral Engine.

Okay, I get it. You don’t have the time or the resource to create an effective marketing plan. So, how do you plan to grow? Good question? Of course, if you could answer that question, you probably wouldn’t be reading this message. Find out what so many are discovering with Mike Tafoya’s business strategies and systems for Effective Marketing: • Get qualified leads • Build a Pipeline with future opportunities • Close more sales • Secure referrals systematically These programs are First, one must clearly define an effective marketing plan. What key elements will be included and sponsored by: how will the plan be implemented? Second, what key strategies and resources will be used to get your sales people in front of the right people with the right message? How does Networking and Referrals play into the formula of effective marketing? Third, how is marketing used and when should I advertise? How do I create an effective brand? Understanding and defining these growth elements and how they affect your Sales Process is critical to developing an effective marketing plan? Join Mike’s Fun and Impactful workshop. RSVP to Tammy@castlerock.org.

Mike Tafoya Business Strategist and CEO Coach

Halfway through the seven week Business Boot Camp, the participants picked up in January where they left off in December—focusing on financial reporting. Financial statements and other data can do more than provide a scorecard on how the business is doing; they can identify problem areas that need to be addressed.

This is especially true of the Cash Flow Statement and the Key Performance Indicators presented by Instructor Mike Tafoya of Estrada Strategies.

These are complex issues, but a business owner who does not pay attention to key financial reports is operating in the dark and may not realize the true condition of the company until it’s too late.

Lots of “lights went on” for the class members in the course of these two sessions. We know their companies will benefit from the new financial expertise of these business owners.

The January session continued on this track and covered the Cash Flow Statement and various financial performance ratios.

This is a series of Business Boot Camp training highlights by Brian Leugs, President of Business Communications Support, Boot Camp Mentor and Castle Rock Chamber Member. Keep abreast of training information being imparted each month by Boot Camp instructor, Mike Tafoya, of Estrada Strategies-DTC. This is a Castle Rock Chamber-sponsored program for local businesses.

If you have an interest in receiving more information about Business Boot Camp, contact Pam Ridler at 303-688-4597 or email pam@castlerock.org or visit CastleRockEG.org Castle Rock Chamber Business Voice

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Business Over Breakfast

BUSINESS AFTER HOURS Free to Networking members and above, $10 for Community Connection members $20 for non-members.

Breakfasts are held Thursday mornings 7:30 to 9:00 a.m. unless indicated.

Feb 22

Acme Brick

April

FirstBank of Douglas County

June 21

H&M Transmission & Automotive/ H&M Collision & Auto Body

October

JM Kitchen & Bath

BUSINESS OVER BREAKFAST

January 18 Speed Raceway

June 20 Sky Ridge Medical Center

Thursday, February 23 Legacy Hospice

July 18 Crystal Valley Ranch

March 14 Folkestad, Fazekas, Barrick & Patoile, P.C., Castle Rock EDC, White Construction Group, McKillip & DiCiesare CPA’s

August 15 Patriot Enterprises

April 18 CoWest Insurance Group May 16 Castle Rock Development Company The Grange in The Meadows

February 22nd 7:30am-9am Location: 401 Prairie Hawk Drive Free to Networking members and above, $10 for Community Connection members $20 for non-members.

September 19 gopixel design studios, inc. at the Chamber October 17 Cherokee Ranch & Castle Flying Horse Catering November 21 Wells Fargo Bank December 5 TBA

One pass for Networking level, free for Ascent level and above $10 for Community Connection All events are 5-7:00 p.m.

GUESTS MUST HAVE ADMITTANCE PASS

Networking at Speed raceway was fast & Furious...

Guests at last month’s Business After Hours held at Speed Raceway enjoyed competing with fellow chamber members on the track. The Speed Raceway staff was very helpful and provided complete instruction to all drivers to provide a safe and fun environment.

Thank you to Rockyard American Grill and Brewing Co. for providing the delicious fajita buffet and to Black-eyed Pea Restaurant for their scrumptious desserts.

Speed Raceway enjoys hosting birthday & corporate parties as well as individual outings. Your party will be right on track with their 55, 000 square foot entertainment facility. Call them today at 866-865-RACE or visit website at http://www.speedraceway.com Castle Rock Chamber Business Voice

(Chamber members received instructions on how to safely operate car.)

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February Wednesday 1st Free Business Consultation (Chamber) Leadership Douglas County (South Ridge Elementary & Phillip S Miller Library) @ 8:00 am Leads Referral (Mesquite Grill) @ 11:30 am Thursday 2nd Castle Rock Stars Membership Meeting (Chamber) @ 8:00 am Webster University MBA Class (Chamber) @ 5:30 - 9:30 pm Friday 3rd Castle Rock Economic Partners (EDC) @ 8:00 am Monday 6th Healthy Living Expo Committee (Chamber) @11:30 am

PRESIDENT’S LEVEL CASTLE ROCK BANK COMMUNITY MEDIA OF COLORADO SKY RIDGE MEDICAL CENTER EXECUTIVE LEVEL BLACK HILLS ENERGY CASTLE ROCK ADVENTIST HEALTH CAMPUS DOUGLAS COUNTY LIVING MAGAZINE INTERMOUNTAIN RURAL ELECTRIC ASSOCIATION PINNACOL ASSURANCE

ENTREPRENEUR LEVEL CASTLE ROCK DEVELOPMENT COMPANY FIRSTBANK - DOUGLAS COUNTY PATRIOT ENTERPRISES WELLS FARGO BANK

PREMIER LEVEL th

Tuesday 7 Government Issues Committee Meeting (Chamber) @ 7:30 am Wednesday 8th Douglas County Business Alliance Board (SEBP) @ 7:30 am Free Business Consultation (Chamber) Leadership Steering (Chamber) 7:30 am Ambassadors Exec Meeting (Chamber) @ 11:00 am Ambassadors Meeting (Chamber) @ 12:00 pm Thursday 9th Webster University MBA Class (Chamber) @ 5:30 - 9:30 pm Saturday 11th The Healthy Living Expo (Douglas County Events Center) @ 8:30 am – 4:00 pm Monday 14th Ribbon Cutting (Blue Bridal Boutique) @ 4:00 pm Tuesday 14th The Breakfast Club Leads (Village Inn) @ 7:30 am Leads Plus (The Fowl Line) @ 11:30 am Business Boot Camp (Chamber) @ 5:00 pm Wednesday 15th Free Business Consultation (Chamber) Community Leadership (Chamber) @ 11:30 am - 1:30 pm Leads Referral (Mesquite Grill) @ 11:30 am Thursday 16th Castle Rock Stars Monthly Lunch (Outback) @ 11:30 am Women of Influence (Union) @ 11:30 am Douglas County Community Foundation Board Meeting (Developmental Pathways) @ 3:30 pm Webster University MBA Class (Chamber) @ 5:30 - 9:30 pm Friday 17th Castle Rock Economic Partners (EDC) @ 8:00 am

ANTHEM BLUE CROSS/BLUE SHIELD BLACK-EYED PEA BONAVENTURE - CASTLE ROCK BUBBLES LIQUOR WORLD CASTLE HOME CARE COWEST INSURANCE GROUP FOLKESTAD, FAZEKAS, BARRICK & PATOILE, P.C. gopixel design studios, inc.

KAISER PERMANENTE KEY BANK LIBERTY MUTUAL INSURANCE MICHAEL’S AUTO BODY AND GLASS PHILIP S. MILLER LIBRARY PLUMBLINE SERVICES, INC. WEBSTER UNIVERSITY

Tuesday 21st Government Issues Committee Meeting (Chamber) @ 7:30 am Worker’s Comp Training (Chamber) @ noon Wednesday 22nd Free Business Consultation (Chamber) Douglas County Business Alliance Board (SEBP) @ 7:30 am Business Over Breakfast (Acme Brick) @ 7:30 am Thursday 23rd Board of Directors (Chamber) @ 11:30 pm So Co Business Partnership Board (Colorado Springs)@ 2:00 pm Ribbon Cutting (Legacy Hospice) @ 4:00 pm Business After Hours (Legacy Hospice) 5:00 –7:00 pm Webster University MBA Class (Chamber) @ 5:30 - 9:30 pm Monday 27th Castle Rock Economic Gardening Meeting (Chamber) @ 11:30 am Tuesday 28th The Breakfast Club Leads (Village Inn) @ 7:30 am Castle Rock Hospitality & Tourism (TQ Photography) @ 8:30 am Leads Plus (The Fowl Line) @ 11:30 am Business Training (Chamber) @11:00 am to 1:00pm

Wednesday 29th Business of the Month (MW Golden) @ 9:00 am Castle Rock Chamber Business Voice • CastleRock.org

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Welcome to the Chamber!

New Member orientation is held quarterly at the Chamber. Meet and greet the chamber staff and learn how to fully utilize your Chamber membership. Next orientation is scheduled for April 12, 2012 at the Chamber.

Member to Member Discount Program

What to Know about Pinnacols Restructuring Date: February 21, 2012 Time: Noon Location: Castle Rock Chamber Free lunch served Ken Ross President, CEO of Pinnacol

This is your opportunity to speak to Ken Ross, President/CEO of Pinnacol about your concerns. ♦ ♦ ♦ ♦ ♦

Reasons for Pinnacol’s restructuring What are the objectives?

What stays the same?

What are the changes?

What will be the stakeholders benefits?

As part of your investment with the Castle Rock Chamber of Commerce, you are eligible to participate in this program!

You may offer savings or items of value that represent your business and take advantage of those offers from fellow members.

This is part of the Chamber’s ongoing efforts to help our members save.

By participating in this program, you are furthering the economic development and growth in our community.

Some of our participating businesses are: Back 2 Health Chiropractic Black-eyed Pea Best Western Inn & Suites Cindy Welch Designs Estrada Strategies H&M Transmission Mountain Man Nut & Fruit Co

Visit the MEMBERS ONLY section of CastleRock.org website to see what is available to you!

To be a part of this free and exciting program, please complete the form found here: or call Joanne Taylor at 303688--4597.

303-688

RSVP to Tammy@castlerock.org or call 303303-688688-4597

Castle Rock Chamber Business Voice

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WELCOME

NEW MEMBERS

Share the challenges, dreams and accomplishments of high profile women in business, government, science and the arts!

Acri Signs, LLC Aaron Coale (719) 331-0638 Signs Castle Rock Magazine Mike Waid (303) 805-9455 19751 E. Main Street Suite R 18 Parker, CO 80138 castlerockmagazine.com Magazine Ellenberger Auctions & Estates Lori Ellenberger (303) 663-7491 624 Atchison Way Unit 101 Castle Rock, CO 80109 ellenbergerauctions.com Auction Five Guys Burgers & Fries Jeff Parker (303) 663-1986 34 E. Allen St. Castle Rock, CO 80108 fiveguys.com Restaurants

Hass Law Office, P.C. Laura Hass (303) 688-0500 409 S. Wilcox St. Suite H Castle Rock, CO 80104 hasslawoffice.com Attorneys, Lawyers Rock Solid Consulting Joe Blakely (303) 660-1627 300 Anderson St. Castle Rock, CO 80104 rocksconsult.com Insurance - Health

Thursday February 16, 2012; 11:30am—1pm Union-An American Bistro 3 Wilcox Castle Rock, CO $30 Members

$40 Non Members

Register for this event today here!

For information, visit CastleRock.org or call 303-688-4597. Deadline to register is Feb. 10th.

Meet the FIRST woman Brigadier General in Colorado as the commander for the Army National Guard for the State of Colorado!

Simply Yoga Amy Luna (303) 995-3856 504 Perry St. Castle Rock, CO 80104 simplyyogacastlerock.com Yoga Stroller Strides Castle Rock Estelle Mathis (303) 919-5915 500 Fairgrounds Dr. Castle Rock, CO 80104 strollerstrides.net/castlerock Health & Fitness

RESTAURANT OF THE MONTH

OUTBACK STEAKHOUSE 4687 MILESTONE LN CASTLE ROCK 303-814-0099

Be Inspired Over

Serving our country from 1987,

Capozzella has

traveled the world including serving as part of a veterinary unit to Panama and later to Honduras and Nicaragua on a medical mission and on engineering projects.

Special Forces, Infantry, Aviation, Military Police, Brigadier General Dana M. Capozzella

Medical, Military Intelligence, and Firefighting are but a few of her many areas of expertise.

The Women of Influence Luncheon Series: Lead, Motivate & Educate Sponsorships Available—please contact Chamber 303-688-4597 Thank You to our Education Sponsor:

BEVERAGE SPONSOR

STORAGE SPONSOR

THE PEPSI BOTTLING COMPANY 3801 BRIGHTON BOULEVARD DENVER 80216

PARK STREET/JERRY STREET STORAGE 1500 N. PARK STREET CASTLE ROCK 303.688.2242

Castle Rock Chamber Business Voice

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CELEBRATE CHAMBER Anniversaries

Business Olinger Andrews Caldwell Gibson Funeral Home Town of Castle Rock CoWest Insurance Group Community Media of Colorado Big O Tires Flying Horse Catering Allstate Insurance - Bob Lowry Castle Rock Development Company Gallaware, Inc. Zonta Club of Douglas County Castle Pines Homes Association, Inc State Farm Insurance - Matthew Fry GLB Bookkeeping & Tax, LLC Club at Pradera, The Echo Pages AAa Event Services DeYoung Brothers Construction Back 2 Health Chiropractic gopixel design studios, inc.

Sunny Cruises & Travel Castle Rock Event and Wedding Co-op CoolCarGuy.Com Blue Sky Concessions, LLC Goddard School, The Cherry Creek Mortgage Corp.

Fowl Line Tails Up Estrada Strategies - DTC JM Kitchen and Bath Keller Williams Realty - Steve Thayer Plum Creek Funding, Inc Chick-Fil-A Knothead Tree and Lawn Amazing Moves Moving and Storage, LLC B2B CFO PC Whisperer Inc., The QeH2 Premier Painting LLC Relax & Release Historic Douglas County Pediatric Denticare, P.C. Always Best Care Keller Williams Real Estate Michael's Auto Body & Glass Castle Home Care Inc. Postnet Chamber Discoveries H&M Collision & Auto Body Shades Shutters Blinds DC Farmers Insurance Group, LLC Phaelixe Ameriprise Financial Dex One Prime Accounting Service Castle Rock Chamber Business Voice

Number of Years with the Chamber 25 Years 25 Years 25 Years 25 Years 19 Years 15 Years 14 Years 14 Years 13 Years 11 Years 11 Years 11 Years 10 Years 9 Years 8 Years 8 Years 6 Years 6 Years 6 Years 6 Years 6 Years 6 Years 5 Years 4 Years 4 Years 4 Years 4 Years 4 Years 4 Years 4 Years 3 Years 3 Years 3 Years 2 Years 2 Years 2 Years 2 Years 2 Years 2 Years 2 Years 2 Years 2 Years 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year • CastleRock.org

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AMBASSADOR OF THE YEAR THANK YOU AMBASSADORS Ambassador of the Month The Ambassador Program is sponsored this month by:

Ginny Wainright, Send Out Cards https://www.sendoutcards.com/SOCGinny/ With the close of 2011, we had several Ambassadors which were running neck-in-neck for the coveted Ambassador of the Year! However, we have one Ambassador that you saw win Ambassador of the Month several times throughout the year. Our Ginny Wainright is our Ambassador of the Year for the second year in a row! Now, you must remember, the points required by the end of the year is 6,000. Ginny earned a total of 11,925 just short of double the necessary amount. That speaks to the level of work, support and involvement!

A huge congratulations to Ginny!!! Thank you so very much! I would be remiss not to let you know the top performers as well who were right "up there" with Ginny!

Ambassador of the Year Ginny Wainright - Send Out Cards 1st Runner Up Heather Browning - Colonial Benefit Group 2nd Runner Up Teri Ellis - Allstate- Ellis Insurance Agency 3rd Runner Up Sue Turner - Proforma Image Branding

11,925 points 10,900 points 10,365 points 10,050 points

We have a wonderful group of business individuals whose work and dedication as Ambassadors sets this Chamber apart from any other. Thank you ladies!

Sue Turner Proforma Image Branding http://www.proforma.com/ Sue Turner is a Denver native, and has lived in Castle Rock for sixteen years with her husband Brett, and son, Steve, all of whom work in their own business, Proforma Image Branding.

She moved to Castle Rock when Littleton started getting “too big.” She and her family love the small town feel, and the sense of community that is typical of smaller communities.

Even though Castle Rock has grown a lot in the time she’s been here, Sue feels it has maintained the home town feel, and frequently talks about how “they roll up the sidewalks at night.”

Sue is in her second year as an Ambassador. She has been a strong advocate for the Chamber since she joined more than four years ago. She enjoys being an Ambassador for the camaraderie that it brings, as well as the opportunity to mentor new and potential members.

Being an Ambassador provides the opportunity to take an active role in the community and make a difference. The role of Chamber Ambassador also defines you as a person who is interested in building business relationships, encouraging new business leaders to become more involved and generally making this community a great place to work and live.

It is the same reason Sue enjoys being a member of the chamber - for the relationships she has developed, and many strong friendships as well. Having clients become friends is what being in business is all about!

Congratulations Sue!

(L(L-R) Sue Turner, Ginny Wainright, & Heather Browning

Castle Rock Chamber Business Voice

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(Continue from page 3 article)

Seven Reasons EVERY Business and NonNon-profit Organization Should Be A Member of Their Local Chamber of Commerce In A Challenging Economy.

5. Low cost advertising opportunities. As far as visibility at the local level, a chamber offers a wide range of affordable advertising options and sponsorship packages for just about every business or non-profit, regardless of how big or small their budget may be.

I’ve bought and sold traditional media and I can tell you it’s not cheap. For the price of a few ads within a major media outlet, you can often sponsor an entire program with the chamber, give a short commercial about your company, meet new prospects and follow up with the list of attendees who may have a need for your offering. This is a wonderful way to hold your marketing dollars accountable and see them working hard right before your eyes.

A common area to get low cost or free advertising is submitting updates or news briefs for possible inclusion within the chamber “Member News’ section of the newsletter or eletter. Amazingly, a lot of members do not take advantage of this wonderful free marketing opportunity provided with their membership.

The chamber is always on the lookout for member related news. I make it a goal to get over a small news update or announcement at least every two to three months to my local chambers because I know many times it will get printed and read by key people in the business community.

6. Advocacy. A foolish belief among large companies, especially national retail outlets, is that they’re too big or not local enough to care about getting involved or joining their local chamber of commerce. A few things they should think about: Are their employees and customers local? Are taxes and school systems important to finding and retaining a high quality work force? These are key areas that the chamber researches, lobbies and routinely discusses with local and regional government units, politicians and the media to keep people up to date on central issues of importance pertaining to their membership and the community. What happens to your local employees and customers does have an impact on your business even if you’re a national chain. In addition, missing out on networking, sponsorship and other business building news and benefits, I think it looks incredibly tacky if four or five local businesses are active in the chamber and a national firm in the same market area won’t even join. In my mind this sends an incongruent message to the market when the national company claims to be ‘a good corporate citizen’ but they won’t join and get involved with their local chamber of commerce.

7. Money saving discounts. If you fully leverage the cost saving discounts ranging from health insurance, office supplies, to discounted phone service to other items your business currently uses or will need, it’s not uncommon for a small business to easily find enough savings in the first 30-60 days upon joining with endorsed providers or member to member discounts to recoup most, if not all of their membership dues. Being a small business owner, I can attest to the fact that being a member of the chamber and shopping around for discounts and services available makes joining achievable for any company regardless of how limited their marketing budget may be. Well, there you have it! Seven great reasons to join or get more involved and fully leverage the benefits that your home town or regional chamber of commerce can provide your business or organization. ©2011 by Tony Rubleski. Tony is a #1 Bestselling author with Amazon.com and currently the president of Mind Capture Group.

For additional information including blogs, articles, free resources and his newly released book visit: www.MindCaptureGroup.com.

Vision: Igniting passion for business success and community prosperity.

Mission: To support, encourage and promote member businesses in the community To be a “voice” for businesses to local and regional government To foster a livable, vital community where quality of life and positive growth are both possible

Values: Accountability — to provide transparent and responsive leadership; acting as good stewards of funds, time and resources Innovation — to inspire new ideas, solutions and opportunities Integrity — to do things right and always do the right thing Respect — to earn trust and to hold others in high esteem Team Work — to motivate and empower one another to do great things Relationships — to build enduring connections and partnerships founded upon honesty, gratitude and commitment Diversity—to honor and value varied ideas, beliefs and practices.

Diversity

Castle Rock Chamber Business Voice

Your Chamber works to...

• Strengthen our local economy • Promote the community • Take political action • Create business relationships • Represent business with government

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January Business of the Month Steele Tires

Castle Rock Chamber Board Chair, Linda Watson presents the Chamber Business of the Month award to Bill Steele, owner, and the staff of Steele Tires. Chamber staff and ambassadors were also in attendance.

The Castle Rock Chamber of Commerce is pleased to announce its January recipient for Business of the Month — Steele Tires.

UR Time Fitness 4348 Woodlands Suite 229 Castle Rock, CO 80104 303-688-6114 http://www.urtimefitness.com

Essential criteria for consideration is the length of time a business has supported the Chamber through its membership – ten consecutive years or longer - as well as participation and sponsorship. Steele Tires has been a member of the Chamber for an impressive 35 years and 1 month!

Steele Tires was started as a one bay business in 1970 by William (Bill) Steele and was located at 104 Wilcox St. It operated as Cash Bros. Tires until 1974.

The business was then incorporated under the name Steele Tires Inc. solely owned by Bill Steele. In 1979, property was acquired at 2 Phelps Drive, a 5500 square foot 6 bay plus office building was then built and Steele Tires relocated to this location. In 1983, 3,000 square feet was added to the building.

Steele Tires is a full service car care center and a member of American Car Care Centers. Steele Tires is very proud of our quality work and home town customers’ friendliness. We have been in business 42 years. Bill Steele is owner and a retired Navy Captain. Don Harvey, manager, has been with Steele Tires 30 years. Our long term commitment is the rock of the business. We have quality tires, parts and employees to always greet you with a smile. Come visit us, even if just for a cup of coffee.

Essence Health & Fitness 1057 A Park Street Castle Rock, CO 80109 303-350-8389 http://www.castlerockfitness.com

Castle Rock Chamber Business Voice

Congratulations from the Castle Rock Chamber for being recognized as an outstanding business. Stop by and visit them at 2 Phelps Drive or call 303-688-4876 to make an appointment.

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Are You taking Advantage??

Affinity Programs Can Save You Money Pinnacol Assurance/CoWest Insurance Group— Workers Comp Group Dividend Join the Group!

By combining the premiums of Castle Rock Chamber members, a larger premium base is established allowing Pinnacol Assurance to reduce costs and return dividends to members based on loss histories. By joining the Chamber’s group you receive access to loss control resources and assistance in establishing safe working conditions. Group members then pay a premium based on their current individual record! To discuss more details contact Pam Ridler at the Chamber 303-6884597 or email Pam@castlerock.org Office Depot Program! Members save approximately 15% to 25% annually on their office supplies!

SAVE NOW—from 5% to 60% savings on approximately 175 items!!! Click on Affinity Programs Button on CastleRock.org homepage to see the list of items that offer great savings!

Special Copy & Print—BW $.25; Color: $.29 40% off all finishing services To receive your National Program Office Depot card, please call Susan O’Malley at 303-688-4597 or email susan@castlerock.org Testimonial: Mike McNairy of H&M Transmission “Outstanding! I am very pleased with the assistance of the Castle Rock Chamber staff regarding a recent direct mail campaign for my business. Besides their help with marketing ideas, graphics, layout and bulk mailing procedures, the addition of a new benefit, in partnership with Office Depot, saved me $242 off my printing and folding cost!”

Comcast Business Class is available to Members!

Whatever the size of your company, it needs to respond quickly to the needs of customers, communicate reliably with suppliers, and find smarter ways to increase employee productivity.

Chamber members can save on internet Service and Voice service!

Promotional price of $160 for the Deluxe Internet package OR $85 for the Premium Internet package Microsoft Communication Tools are included when you sign up for Internet service—A $550 value at no additional Cost!

Voice service discount-full featured phone lines available for $29.95 each per month with 2-line minimum For more information, contact Mark Pendergast of Comcast Business Class at 303-720-8090 or email markpendergast@cable.comcast.com Simply go to Business.Comcast.com/Chambers and type in the code 254265.

Castle Rock Chamber Business Voice

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CREATING LEADERS

Leadership Douglas County

January’s Topic: Government Speakers: Christopher Gates, ED, Philanthropy for Active Civic Engagement Jerry Stigall- Douglas County Government Local Mayors Panel: Mayor Gunning (Lone Tree), Mayor Donahue (Castle Rock), Mayor Huff (Castle Pines), Mayor Casiano (Parker), Mayor West (Larkspur) and Jerry Flannery (Highlands Ranch Community Association) Social Services Panel: Panel Laurie Elliott (Arapahoe/Douglas Mental Health), Suzanne Greene (Douglas County Homeless Coalition and Douglas Elbert Task Force), Vikki O'Neil (Douglas County Human Services), Carla Turner (Douglas County Youth Initiative) and Jennifer Walker (Women’s Crisis & Family Outreach Center).

January’s topic for the Leadership Douglas County class was Government and Social Services. The day began at Sky Ridge Medical Center where the Douglas County Business Alliance hosted a Legislative breakfast with our Douglas County delegation. The day began with a behind the scene overview of the work that occurs at the Capitol, the upcoming issues, and the importance of building relationships between the legislators, stakeholders and the administration. The class then spent the rest of the day at the Lone Tree Civic Center, enjoying the facility of one of our patron sponsors- the City of Lone Tree.

Chris Gates gave a fascinating and informative presentation on the history of democracy in America and the evolving role of local government. Beginning with a historical and theoretical perspective, Chris moved into what makes American democracy unique and special.

He ended his presentation with the idea that we are in a moment of reinvention. We are defining how to be citizens in a democracy in a different way. Reinventing the way we listen, how we lead (which begins at the local level) and how we live. I think Chris summed it up well when he said we need to keep having conversations and asking the questions – are we doing the right thing? and how do we get more involved ? at all levels, locally neighborhood and community, as well as at state and federal levels!

Our Mayor’s Roundtable was a great way for the class participants to interact one-on-one with each of the Mayors from the Douglas County communities.

Castle Rock Chamber Business Voice

On the social services side, the Women’s Crisis and Family Outreach Center, the Douglas/Elbert Task Force, Arapahoe/Douglas Mental Health Network and the Douglas County Department of Human Services provided an overview of their agencies, spoke about their clients and discussed funding streams and how they have been affected by the economy.

Although Douglas County is affluent, these organizations see the need in our community.

“Having the opportunity to talk candidly and at times off the record with our elected officials was particularly valuable. Regular people who go the extra mile and put themselves into a position where they want to influence and better their community inspires me to do more myself. And, LDC gives us the information and the tools to put that desire into action” Kerry Schalders, Dex One Corporation.

Steering Committee Planners: Carly Daelli, Michelle Holbrook and Brandy Zink class of 2011 Leadership Douglas County would like to acknowledge their Patron Sponsors: The City of Lone Tree and Douglas County Government and also their Program Sponsors: Black Hills Energy, BreakThroughs, Inc., Cherokee Ranch and Castle Foundation, Douglas County Libraries, FirstBank of Douglas County, Highlands Ranch Metro District, South Metro Fire and Rescue Authority, Town of Castle Rock, Wells Fargo Bank, and the Chambers of Commerce of Castle Rock, Castle Pines, Highlands Ranch, Lone Tree and Parker.

Interested in finding out more about this amazing program? Contact Melissa Moroni at 303-688-4597 or email Melissa@castlerock.org • CastleRock.org

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TOWN & COUNTY In the News

Town Council election season is here; candidate orientation upcoming Residents of Town election Districts 1, 2, 4 and 6: get ready to elect the first Castle Rock Town Council representatives who will serve four-year terms.

You also may want to consider running for Council, for a chance to get involved in your community.

Anyone contemplating candidacy is encouraged to attend an orientation session at 6 p.m. Monday, Feb. 6, at Town Hall, 100 N. Wilcox St. Information about how to circulate and submit nominating forms will be available, and current Town Council members and Town staff will provide insight and answer questions.

Not sure which district you live in? Find a map at CRgov.com/ votemap. In general, District 1 covers the western half of The Meadows; 2, Diamond Ridge, Sapphire Pointe and Metzler Ranch; 4, Castle North, Castle Highlands, portions of Red Hawk and Craig & Gould’s Addition; and 6, Plum Creek and Crystal Valley Ranch.

Registered voters who have lived in Town at least 12 consecutive months and who reside in one of the districts up for election are eligible to seek a seat. Prospective candidates may begin circulating nominating petitions Feb. 3. The petitions, which require 25 signatures, are due by 5 p.m. Feb. 17.

Town Council service is a part-time commitment, with monthly stipends of $650 for Councilmembers, $800 for the Mayor Pro Tem and $950 for the Mayor. (The new Council will elect the Mayor and Mayor Pro Tem at its first meeting.) Council terms from here out will be four years long, per a 2010, voterapproved change to the Town Charter. Tenure is limited to two terms, or eight consecutive years.

As in past Town elections, the 2012 election will occur by mail.

Ballots will go out to registered voters in mid-March. There are no Townwide issues on this ballot, so voters who do not live in one of the four districts electing a Councilmember will not receive a ballot. Voters within the voting districts who do not receive a ballot, or who need their ballot mailed to an address other than the one at which they are registered, should call the Town Clerk’s Office, 303-660-1367.

Important electionelection-related dates Feb. 3 – First day candidates may circulate nominating petitions • Feb. 6, 6 p.m. – Candidate orientation at Town Hall, 100 N. Wilcox St. • Feb. 17, 5 p.m. – Deadline for candidates to submit nominating petitions • March 5 – Last day to register to vote in the April election • Mid-March – Ballots will be mailed to registered voters • April 3, Election Day – All ballots must be submitted by 7 p.m.

Castle Rock Chamber Business Voice

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DOUGLAS COUNTY: COUNTY The Douglas County Sheriff’s Office (DCSO) is honored to have numerous men and women who have proudly and honorably served, or are serving in the United States Military. We are dedicated to helping those that serve our community and country.

DCSO and its employees is a proud supporter of a Non-profit organization called Homes for Our Troops (HFOT). HFOT builds adaptive homes for severely disabled Veterans at no cost to the service men or women. They are in the process of building a special needs home for a Hero in our community. The organization is building this home in Parker, Colorado for Cpl. Nick Orchowski and his family (wife and two young children). The adaptive homes are built for a disabled Veterans specific needs costing on average about $325,000. US Bank and the Douglas County Sheriff’s Office have set up a donation account for the Orchowski home build. To donate just call or visit any US Bank location and ask to deposit funds into ‘Cpl. Nick Orchowski Home Build Project’ account.

All money placed into this account will be given to Homes for Our Troops to build Nick Orchowski’s home.

Many Veterans selflessly put their lives on the line daily to fight for our freedom and Cpl. Nick Orchowski is no different, except during his initial deployment insurgent forces attacked his vehicle throwing Nick from his gunner’s hatch leaving him a quadriplegic. However, during one of the several follow-up surgeries he miraculously regained some use of his extremities. As with many Veteran’s he has returned home to uncertainty due to his disability, but we can ‘pay it forward for our freedom’ to Nick by providing some normalcy to his life, by giving him an adaptive home so he can be more independent. This will not only help Nick, but his entire family’s lives as well.

Please call or visit your local US Bank and donate to ‘Cpl. Nick Orchowski Home Build Project’. Donations over $250 can request a tax receipt from HFOT. Your generous contribution will show the true American Spirit.

For more information about Homes for Our Troops and Nick Orchowski’s Story visit www.homesforourtroops.org.

This fundraising is the first phase in the process and employees of DCSO will be continuing to aid in future phases until the Orchowski family takes possession of their home.

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TOWN & COUNTY In the News

Enchantment will be largerlarger-thanthan-life at this year’s Daddy Daughter Ball Girls and their fathers can step into a magical world filled with larger-than-life flowers and everyone’s favorite music at this year’s Daddy Daughter Ball.

Enchanted Garden is the theme for the 12th annual event, being held Feb. 18 at the Douglas County Events Center.

All ages are welcome for a night of dancing, music, games and fun – grandparents and grandchildren, too.

The event is one of the Town’s most popular, with more than 1,000 daddies and daughters typically in attendance.

The ball always is filled with glitz and glamour, as daddies don on their ball best, and the girls, their prettiest dresses.

A professional photographer will be on site to capture the memorable moments.

Refreshments and desserts will be served to all guests.

Like in years past, the Parks and Recreation Department’s Teen Advisory Group will be hosting a raffle to raise funds.

The prizes are good for daddies and daughters.

The ball will run from 6:30 to 8:30 p.m.

Advance tickets are $25 per couple ($30 nonresident) and must be purchased by Feb. 17. Admission at the door is $35 per couple ($40 nonresident). Tickets for additional family members are $8 each.

Registration is available at CRgov.com/ddball12, by calling 720-733-2284 or by emailing ktrbovich@CRgov.com.

Castle Rock #1 in 25 wealthiest Denver-area ZIP Codes Research by ESRI, a GIS company, and the Denver Business Journal resulted in the 25 wealthiest Denver area ZIP codes.

Castle Rock’s 80108 zipcode was ranked number one with a household median income of $146,452.

http://www.esri.com/news/rss/pdfs/2012-denver-zipcodes.pdf

The official Castle Rock Chamber website offers relocation and school information, Business Directory links, community events schedules and much more.

Call us at 303.688.4597 or visit our website: http://www.castlerock.org

Castle Rock Chamber Business Voice

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MEMBERS

In the News

MW GOLDEN CONSTRUCTORS to accomplish the Altura Elementary School Remodel/Addition project for Aurora Public Schools.

In the last few weeks MW GOLDEN CONSTRUCTORS began yet another construction project for Aurora Public Schools. This $4.3 Million dollar project is broken into a number of phases including a new cafeteria addition, new classroom wing addition and a new entry into the school. The project also will upgrade many existing components within the school such as boilers, carpet, new roofing, new parking lots and site landscaping.

These additions and renovations will provide for interior circulation throughout the school with building and site safety features.

The project design professional is Humphries Poli Architects. MW GOLDEN CONSTRUCTORS has accomplished a number of projects for Aurora Public Schools and has had the opportunity to work with Humphries Poli Architects many times in the past as well.

MW GOLDEN CONSTRUCTORS has been providing professional services within Colorado for over 27 years.

Exciting News regarding Tana Dolce!

Tana Dolce! We will be temporarily closed for about 2 weeks effective January 11th and will be doing some minor re-decorating (paint, furniture, pastry case addition) and bringing in a "New" look and new feel to Tana Dolce! This will be an expansion of our retail and bakery area and also the creation of more of a "lounge" and retail feel in the lower level with comfy couches and eclectic furniture.

We will be doing away with our traditional dining area and go back to our "roots"... a traditional WINE BAR with a simpler menu that will include great appetizers and an extensive dessert menu. Just like our name states DOLCE- we will be the Sweet Hideaway...the place to go in Colorado when you are looking for great wines and dessert and appetizers. As most of you know, when I opened Tana Dolce, I opened it as a Cicchetti Wine Bar and we focused on appetizers and desserts. Then over time we went more into a restaurant menu and feel.

Now we are going back to our roots and back to my original vision. GREAT WINES, COCKTAILS, APPETIZERS & DESSERTS! We will re-open on February 1st and will be open Wednesday through Saturday from 9 am to 10pm and will have a great and expanded boutique and bakery area along with our already thriving wine bar and spa. We will continue to be the spot for parties and get togethers too! So book your Spring & Summer events now as we are booking up fast. Don't forget to watch our events calendar at www.tanadolce.com because we will have some amazing themed events and classes coming up such as our Studio Wine Painting Class that is being held monthly (next one is January 10th).

PLEASE NOTE THAT THE SALON & SPA WILL BE OPEN DURING THIS RERE-DECORATING TIME!!!!!!!

Castle Rock Chamber Business Voice

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Castle Rock Chamber Business Voice

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CASTLE ROCK STARS

Young Professionals

Castle Rock Stars “Where young professionals go to network” Castle Rock Stars is a program of the Castle Rock Chamber of Commerce

Our Mission: To build a network of young professionals who support each other and serve as a voice for young business leaders in the community, with an emphasis on social activities and community involvement.

Who We Are: We are an active group of young professionals, ages 21-40, who live or work in the Castle Rock community. The Rock Stars offers great networking opportunities to help build your business, gain lasting friendships and have fun all at the same time.

Contact Us: castlerockstars@gmail.com

January Happenings The Castle Rock Stars annual Filling the Pantry food drive ends at the March Business After Hours. The food drive benefits the Douglas/Elbert Task Force. Please bring your non-perishable food donation to the February and March Business After Hours. In an economy where money is tight, jobs are scarce and food is expensive, a couple of cans go a long way!

MONTHLY LUNCHEON ANGIE’S – CHAMBER RESTAURANT OF THE MONTH

Castle Rock Chamber Business Voice

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Save son & r Book 9 per pe son if 4 r th e 5 $2, 9 per p ri l 3 0 p A 5 $2,4 sited by Depo

9 Day Journey Departing November 6th, 2012 For more information call Pam Ridler 303-688-4597 Castle Rock Chamber Business Voice

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