Are your customers using the internet? Build a relationship with regular emails. Emails are a great way to get in closer contact with customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement and you can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
Powerful Reporting One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money. When you conduct email marketing with a tool like Enews Campaigner, you can see very quickly what is working, and what is not.
USEFUL REPORTS
Campaign Snapshot - email campaign performance at a glance Opens Over Time - exactly who is reading your email, when they’re doing it and how many times Recipient Activity - who opened, who clicked, who bounced and who unsubscribed Link Activity - who clicked links in your email and which links they clicked Bounce Summary - who bounced and for what reasons Compare Campaigns - see how your campaigns compare against each other. Are more people opening your email? Are you seeing less bounces over time?