Bringing Moosehead to New Jersey
Cheil Worldwide Bringing Moosehead Light to New Jersey! One exit at a time.
1. The Next Great Jersey Band Moosehead Light finds the next great New Jersey band at one of the most famous rock venues—The Stone Pony in Asbury Park, New Jersey. New Jersey has produced great names in Rock and Roll: Bruce Bon Jovi Southside Johnny -----------------Moosehead Light is going to find the next band.
2. Moosehead Light, the official beer of… Make Moosehead Light the official beer of New Jersey towns and cities. Moosehead Light, the official beer of Asbury Park. Roll this out in as many towns and cities as Moosehead Light is available in: South Amboy Ho-ho-kus Weehawken
3. “I Moose New Jersey” A distinctively Moosehead Light approach to the Iconic “I heart” tourism campaigns. Giveaways include: T-shirts Hats Beach towels Bathing suits
4. New Jersey is better than New York Jerseyites have always had a big chip on the shoulder about their next door neighbor New York and especially New York City. Develop a contest that allows Jerseyites to vent about this. Top 10 reasons New Jersey is better than New York10. No East Hampton 9. The Statue of Liberty is here 8. The World Champion Giants play here 7. The Jets play here 6. The Knicks don’t. 5. BRUUUUUUUUUUUCE! 4. More people from New Jersey signed the Declaration of Independence than people from New York 3. New Jersey’s state animal is a lot cuter than New York’s 2. Exit 114 rocks
And the Number 1 reason why New Jersey is better than New York…. You just can’t get Moosehead Light in New York.
5. The Moosehead Light Jersey Challenge. Teams from New Jersey towns battle for the beach volleyball championship: Bergen vs. Passaic Ho-ho-kus vs. Weehawken Cherry Hill vs. The Oranges Perth Amboy vs. South Amboy The Ultimate Prize: Moosehead Light for everyone.
A few other ideas 1. It’s Moosehead Light Season. Build interest with small announcements prior to roll out: • Moosehead Light season begins in 3/2/1 week(s). Do you have your license? • Create Moosehead Light license. License is a frequency reward card. Acquire user names/drive to a new website entitled findthemoose.com
A few other ideas 2. Moosehead Light and the Northern Lights. Announce that Moosehead Light is planning to run advertising on the Northern Lights (aurora borealis).
A few other ideas 3. The Moosehead light desktop widget—bringing all Moosehead Light and all moose related news right to your desktop.
A few other ideas 4. Find the Moose at www.findthemoose.com A site that helps the Moose community find where Moosehead Light is sold, where events/contests are being held, post user generated material, and even sell only moose-related materials.
A few other ideas 5. Paint the Moose. Allow patrons at select bars to paint their best moose and compete against other bars. Or enlist famous local artists to create their Moosehead Light moose.
A few other ideas
Moose Headlights
Moose Headlights! The idea for this campaign came from a late afternoon brainstorming session. One misguided soul, apparently having forgotten their afternoon coffee, queried: “What exactly are moose headlights?” The following are a few takes on this little misunderstanding. Think a little Geico, a little “Who’s on First?” and a little Monty Python.
Radio :60 Lager/Liger :60 Jim: Hey have you tried this Moosehead Light? Bob: Moose headlights? ……….What’s a moose headlight? Jim: Moosehead LIGHT …it’s a beer…. Bob: Why would you want to put a light on a moose? Jim: No Moosehead Light…Moosehead Light… it’s a great tasting light beer brewed in Canada Bob: So the.. the Canadians are now putting lights on mooses…or is that moosii.. mces…If mouse is to mice then ...what is to moose. Jim: NOOOOOOOOOOO! Moosehead Light …it’s a great tasting light beer, actually it’s a lager from Canada. B: A lager…don’t you mean a liger? J: A liger… B: Yeah the combination of a lion and a tiger. J: HUH! What’s that got to do with Moosehead Light? B: You won’t try putting a moose headlight on one of those. ANNCR: …..Moosehead Light is now available in New Jersey… at the following great places DJ: The Osprey in Manasquan, Jim McManns in Somerset or check us out at findthemoose.com Anncr: Moosehead Light is imported by Moosehead North America For more information log onto findthemoose.com
Radio :60 “Bad day” :60 Radio Studio dude: V/O talent 1: Studio dude: V/O Talent 1 Studio Dude V/O Talent 1 Studio Dude V/O Talent Studio Dude V/O Talent 1: Studio Dude V/O Talent 1: (Studio dude:
Moosehead Light recording session take 1….. For that great Canadian beer try Moose..headlight! It’s Moosehead….Light. That’s what I said! No you said moose…headlight. And why would I ever announce moose headlight. What is a moose headlight and why, pray tell, do they need one? One What? A headlight…The moose… why do moose need HEADLIGHTS? Why do they need a light at all and more to the point how are they going to turn them off and on? Moosehead Light is a beer…a great Canadian beer and bear with me for one moment it’s… Now we have to deal with bears? No way you put a light on one of them. Try Moosehead Light Beer. Moosehead Light now in New Jersey. To find Moosehead Light Beer…. go to findthemoose.com Moosehead Light is brewed by Moosehead brewing in Canada. Imported by Moosehead USA.
Thanks from Exit 68