Change offers new opportunities. Are you prepared to take them? 2011 Columbia Business School Executive Education Programs
www.gsb.columbia.edu/execed
2 From the Dean COMPREHENSIVE MANAGEMENT PROGRAMS 8 The Columbia Senior Executive Program 10 The General Management Leadership Program 12 Columbia Essentials of Management LEADERSHIP PROGRAMS 14 High Impact Leadership 15 Emerging Leader Development Program 16 Persuasion: Influencing Without Authority 17 Leadership Essentials 18 Personal Leadership and Success 19 Negotiation and Decision-Making Strategies STRATEGY PROGRAMS 20 Creating and Executing Breakthrough Strategy 21 Leading Strategic Growth and Change 22 Strategic Leadership for HR Professionals 23 Strategic Intuition: The Key to Creative Innovation 24 Global Business Strategy: China MARKETING PROGRAMS 25 Strategic Marketing Management 26 Managing Strategic Accounts 27 Customer Experience Management: The Key to Demand Generation and Customer Loyalty 28 Customer Centricity FINANCE PROGRAMS 29 Finance and Accounting for the Nonfinancial Executive 30 Value Investing SOCIAL ENTERPRISE PROGRAMS 31 Institute for Not-for-Profit Management 32 The Developing Leaders Program 33 Carbon Finance and Management Strategies PROGRAMS IN PARTNERSHIP 34 Risk Management 35 Global Account Manager Certification Program 36 The Columbia Coaching Certification Program ABOUT COLUMBIA EXECUTIVE EDUCATION 37 The Complete Executive Experience and Certificate in Business Excellence 38 Custom Programs 40 Important Program Information
At Columbia Business School The business world is evolving faster than ever before. Columbia Business School Executive Education’s broad spectrum of programs delivers the frameworks and tools needed to meet the challenges executives face today— and tomorrow. Immersed in the business capital of the world, engaged by passionate, world-renowned faculty members, participants are empowered with ideas that transform careers and companies.
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From the Dean
As a business executive, you experience the tide of global change in ways few others do. And you know that to manage this tide, which will only intensify in the years ahead, you need to build upon your existing foundation with skills that are timeless and flexible. At Columbia Business School Executive Education, we pride ourselves on providing an education uniquely suited to the challenges of today’s economy. Many features distinguish our programs, but I would like to highlight three in particular. The first is our superb faculty— globally recognized for its contributions to business scholarship. These are the same dedicated professors who teach in our MBA programs. As you will discover, they are gifted communicators, sharing what they know as researchers and authors, and from years of working with organizations like yours. A second distinguishing factor is global perspective—no less would suit New York City’s leading university and business school. Each year, Columbia Business School Executive Education programs welcome executives from more than 60 countries, which enables a dynamic exchange of ideas and perspectives that can make a vital difference in your career. A third is New York City—seat of finance, fashion, media, technology, real estate, manufacturing and more. The city forms the firmament from which our community draws
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intellectual strength and the sheer excitement of endless possibility—and opportunity. I encourage you to visit us in person or online to learn more. But above all, I invite you to join us for what I promise will be an indelible academic experience.
Glenn Hubbard Dean and Russell L. Carson Professor of Finance and Economics
“During The Columbia Senior Executive Program I experienced some of the finest moments of learning in my life. This is going to have a deep impact on my life and work and will greatly influence the way I think and act.” Deepu Joseph Area Manager and Vice President Citibank Singapore Ltd.
“Excellent. Very relevant to both my current position and future successful transition to general management.” Lynda Luppino VP of Group Sales The McGraw-Hill Companies
“It was the best professional learning experience that I’ve been a part of before. I took away a clear understanding of what I wanted to represent as a leader, new business tools that I could apply and a lot of networks and friends.” Simon Hathway Head of Retail Wilkinson Stores
“This experience was a great opportunity to interact and collaborate with managers from a broad range of countries, functions and industries. In today’s economy leaders are continually faced with new challenges, so it’s critical to tap into the knowledge, abilities and relationships of the team as a whole.” Todd Walthall Vice President Channel Management USAA
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An Unsurpassed Learning Environment In a city that never sleeps, business is a 24/7 activity. Columbia’s location in a global business center provides the School’s faculty limitless opportunities to connect with the city’s business community to harness the most recent and relevant ideas and strategies. A renowned school with a long history of educational distinction, Columbia takes full advantage of the vibrant marketplace, professional diversity and cultural richness that New York City offers. It’s education with a New York energy.
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Theory to Practice The ideas, knowledge and research that drive business take place every day at Columbia Business School. Innovative theories developed by world-class faculty members are shaping the direction of management, strategy, investment, finance and marketing. Led by the same Columbia Business School faculty members teaching in the MBA programs, Executive Education programs will expose executives to the state-of-the-art concepts, skills and frameworks required to succeed in today’s fast-paced global business environment. Faculty members bridge theory and practice by capitalizing on their extensive experience as thought leaders, pioneering researchers, advisers and practitioners.
Diverse Educational Opportunities Columbia offers a continuum of programs and resources relevant to executives as they enrich their skills throughout their careers. The breadth and depth of Columbia Business School Executive Education programs—running from two days to four weeks—give participants from diverse fields and industries the flexibility to choose a solution that fits their individual needs. Certificate in Business Excellence Unique to Columbia Business School Executive Education, the Certificate in Business Excellence (CIBE) is awarded to participants who have completed 18 program days within a four-year period. The CIBE offers select Columbia Business School alumni benefits, including access to the global Columbia Business School network.
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Program Portfolio
C O M PREHENSIVE MANAGEMENT PROGRAMS
The comprehensive management programs provide the dynamic learning environment and concrete tools necessary for executives to maximize their potential as leaders, articulate a well-defined vision and energize their organizations.
LEADERSHIP
The leadership programs give executives the opportunity to ask questions, challenge assumptions and interact with world-renowned faculty members and other executives from around the globe.
S T RAT E GY
Faculty members work closely with participants, often using participants’ real-world challenges as case studies for discussion. Executives learn how to develop robust processes to create winning strategies and return to their organizations with action plans.
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F I NANCE
New managers seeking to learn the fundamentals, senior executives looking to strengthen their cross-functional competencies and investors hoping to gain an edge all can acquire new skills by attending Columbia Business School Executive Education’s highly regarded finance programs.
SOCIAL ENTERPRISE
More than ever, nonprofit organizations require sound management practices. For more than 30 years, Columbia Business School Executive Education has provided programs for mid- and senior-level managers in all fields of service that help professionals develop and use resources, manage growth and better serve their constituents.
M ARKETING
Addressing challenges across a broad spectrum of industries, the marketing programs at Columbia Business School Executive Education focus on providing the know-how to formulate, implement and evaluate winning strategies.
P RO G RA M S I N PA RT N E R S H I P
Columbia Business School Executive Education is part of a global educational network. By partnering with professional organizations and other institutions of higher education, Columbia offers more program options that will enable executives to achieve measurable results.
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COMPREHENSIVE MANAGEMENT PROGRAMS
The Columbia Senior Executive Program Challenging times require outstanding executives who can lead with vision, courage and inspiration. To do so, executives need to step back and have the opportunity to question their assumptions, gain perspective and ultimately become the leader they aspire to be. Welcome to The Columbia Senior Executive Program, an incomparable 26-day journey of intellectual, personal and professional discovery, transformation and growth for senior executives. how you will benefit
Over the course of four weeks, in-depth sessions cover leadership and strategy, functional excellence, personal development and global business issues. You will emerge a stronger, more focused leader, better able to communicate your vision and implement change. Explore the complexity of decision making and strategic thinking through interaction with faculty members, insights from individual coaching and collaboration with a global group of peers, creating a new foundation for effective leadership.
PROGRAM HIGH L I G H T During one week of CSEP, New York City becomes the classroom. CSEP participants stay in a hotel and attend sessions at Columbia University and at venues throughout the city, capitalizing on the energy and vitality that are uniquely New York. The curriculum includes not only traditional business topics but also music, visual arts and more—all integrated into the teachings of CSEP. Participants also enjoy some free time to explore the sights and sounds found only in New York City.
PARTICIPANTS SAY . . . “The real strength of this course is New York City. It is the embodiment of what Columbia’s trying to teach.” David Deverall, CEO, Perpetual Limited
• Create and sustain competitive advantage. • Champion and drive change initiatives. • Formulate strategic direction. • Maximize individual and team performance. • Facilitate cross-functional collaboration. • Develop successful communication strategies. • Receive select Columbia Business School alumni benefits. who should attend
Senior executives with a minimum of 15 years of managerial experience, responsibility and professional success who seek an even greater level of achievement through the exploration of new ideas, perspectives, theories and realities. faculty director
Paul Ingram, Kravis Professor of Business Professor Ingram’s courses on social capital, organizational design and strategy draw from his research in the United States, Canada, China, Israel, Scotland and Australia. His current projects examine the influence of networks on global economic exchange and industry evolution, and document the structure of managers’ social capital and trust. He has served on the editorial boards of Administrative Science Quarterly and Strategic Organization. dates
tuition
October 3–29, 2010 May 1–27, 2011 October 16–November 11, 2011
us$46,500 Includes materials, all meals and single-room accommodations
Dates, prices and locations subject to change.
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PA RT I C I PA N T PROFILE
Common Participant Industries 30% Finance 20% Manufacturing 12% Government 8% Oil and Gas/Energy 8% Telecommunications 8% Shipping and Transportation 14% Other Geographic Location of Participants 34% North America 34% Asia Pacific 20% Europe 6% Africa and Middle East 6% South America Average Age of Participants 17% 50 or older 53% 45–49 26% 40–44
T HE DIRECTOR’S VIEW
4% 35–39
“ From the morning our programs begin, there’s a feeling that incredible things can happen. And they do, not just in the classroom, but also while collaborating on a project late into the night, bonding during a pickup basketball game or chatting with a world leader over cocktails. Is it the energy of New York or the electricity of having a group of highly intelligent and immensely curious people together in one place? It’s probably a little bit of both. The people who take part in this program are optimistic, positive—and that’s infectious. It’s fun to be around people who are so good at getting things done.” Paul Ingram Kravis Professor of Business
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COMPREHENSIVE MANAGEMENT PROGRAMS
The General Management Leadership Program PROGRAM HIGH L I G H T Role-play such real-life situations as the Space Shuttle Columbia disaster and learn what it really takes to become an effective general manager. How can you create open lines of communication? How should you motivate your team? How do you handle difficult information? These questions and many others arise in an interactive classroom atmosphere where everyone has a voice and a role in working out scenarios for solutions.
Executives assuming general management responsibilities face unique challenges of leading cross-functional teams, defining strategic directions and making decisions under tremendous pressure. The General Management Leadership Program was conceived to help general managers effectively face these challenges. Through a mix of lectures, interactive simulations and dynamic discussions, executives preparing for or already in general management roles get the tools they need to lead more effectively. how you will benefit
In the classroom and out, you will gain a nuanced perspective on group dynamics and a deeper understanding of the traits, attitudes and demeanor that leaders of decisionmaking groups must possess. You will learn to build cooperation among departments and provide the strong leadership essential to success as a general manager. Small group work will allow you to analyze your business challenges and to benefit from the insight of professional coaches and other managers from around the world who share similar situations and transitions. • Increase your capacity to think strategically. • Develop an empowering approach to leadership. • Strengthen your ability to understand—and manage—change. • Learn to analyze financial statements. • Formulate more accurate projections to enhance your company’s profitability. • Foster cross-functional collaboration. • Maximize individual and team performance.
who should attend
Upper- to senior-level executives with 10–15 years of experience who seek significant growth opportunities in their organizations. faculty director
PARTICIPANTS SAY . . . “This program will definitely help me in my transition to general management. It gave me awareness of the complexity I will be facing but also of the set of skills I will need to be successful.” Thomas Delignon, Retail Director Japan, Chaumet (LVMH Group)
E. Ralph Biggadike, Professor of Professional Practice An experienced academic and practitioner, Professor Biggadike served at Becton Dickinson and Company as vice president for strategic management and group president for worldwide drug delivery systems. His teaching examines strategy formulation, organizational alignment and the roles, tasks and skills of general managers. dates
tuition
October 17–29, 2010 June 12–24, 2011 October 16–28, 2011
us$24,750 Includes materials, all meals and single-room accommodations
Dates, prices and locations subject to change.
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PA RT I C I PA N T PROFILE
Common Participant Industries 24% Manufacturing 17% Finance 12% IT 9% Oil and Gas/Energy 9% Healthcare 6% Shipping and Transportation 6% Telecommunications 17% Other Geographic Location of Participants 34% North America 24% Europe 21% Asia Pacific 13% South America 8% Africa and Middle East Average Age of Participants 11% 50 or older 20% 45–49 35% 40–44 27% 35–39
T HE DIRECTOR’S VIEW
7% 34 or younger
“ The program sessions that I particularly enjoy are those where we analyze the decision-making process of business, political and military leaders during times of crisis. It is always enlightening to learn how much the success of leaders can be traced to cognitive behavior and to see the results of their performance when gripped by emotions.”
Participants Program Focus
E. Ralph Biggadike Professor of Professional Practice
50% Leadership 20% Strategy 20% Cross-functional Excellence 10% Personal and Professional Development
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COMPREHENSIVE MANAGEMENT PROGRAMS
Columbia Essentials of Management In today’s economy, when organizations are becoming leaner, high-potential executives must broaden their business knowledge and develop leadership abilities if they want to achieve results and accelerate their career opportunities. Columbia Essentials of Management is designed to meet those needs. In only two weeks, this comprehensive, MBA-inspired program allows participants to build critical business foundations in strategy, marketing and finance—all while developing superior leadership skills. how you will benefit
PROGRAM HIGH L I G H T Leadership Jazz is an involving and entertaining evening where music mixes with thought-provoking conversation to explore the improvisational world of jazz and its relationship to leadership and management techniques. Top musicians display their musical talent, share their insights on such topics as collaboration and the importance of listening and answer questions from participants. What emerges is a valuable discussion of the dynamics of individual excellence and constructive teamwork.
Through case discussions and workshop activities, the program faculty pays particular attention to employing quantifiable data as a decision-making tool and creating business plans consistent with organizational goals. A 360-degree survey collected from your peers, direct reports and superiors will be evaluated to identify the strengths and weaknesses of your leadership style: personal awareness, interpersonal skills and team-building ability. Sessions cover a multitude of functional topics and weave a leadership focus throughout. • Learn how to lead individuals and organizations through change. • Develop your presence as a leader. • Explore the dynamics of managing cross-cultural teams. • Enhance your ability to analyze market and competitive forces. • Consider various frameworks and concepts in marketing and brand management. • Learn to use financial data to assess business performance.
who should attend
Mid-level executives with 5–10 years of experience seeking to further their leadership development and enhance their business acumen. faculty director
Grant Ackerman, Professor of Management Professor Ackerman’s teaching emphasizes executive leadership, collaborative leadership models and cross-cultural issues in management. His research focuses on managing conflict and consensus within and between firms, cross-cultural negotiations and dispute resolution, and organizational justice. dates
tuition
November 7–19, 2010
us$19,750
April 3–15, 2011
Includes materials, all meals and single-room accommodations
November 6–18, 2011
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
PA RT I C I PA N T PROFILE
Common Participant Industries 20% Finance 17% Shipping and Transportation 14% Healthcare 10% Manufacturing 9% Oil and Gas/Energy 8% IT 5% Telecommunications 17% Other Geographic Location of Participants 32% Asia Pacific 29% Europe 27% North America 8% South America 5% Africa and Middle East Average Age of Participants 8% 50 or older 11% 45–49 29% 40–44
T HE DIRECTOR’S VIEW “ How do you orchestrate the efforts of others? How do you lead change? In Columbia Essentials of Management, our faculty presents the very best in state-of-the-art thinking—the thought leadership born of exhaustive research—so that you can think strategically and lead your organization in the 21st century. We want to make sure you not only understand what’s occurring right now but can begin to predict where the opportunities are going to be in the days and years to come.”
27% 35–39 25% 34 or younger
Grant Ackerman Professor of Management
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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LEADERSHIP PROGRAMS
High Impact Leadership Strong leadership defines the success of an organization during challenging times. Executives need to develop new leadership and interpersonal skills to thrive in insecure environments and manage staff and cross-functional teams for maximum performance. High Impact Leadership is a challenging experience focused on self-awareness and change. Through 360-degree feedback, intensive one-on-one coaching, small-group sessions and provocative lectures, participants develop a better understanding of their leadership styles, strengths and weaknesses. Professor Joel Brockner how you will benefit
PROGRAM HIGH L I G H T How do your coworkers perceive you? To assist in assessing your strengths and areas for improvement, the program uses feedback from your peers, direct reports and supervisors. The 360degree survey provides an effective tool in understanding personal and organizational needs, leadership competency, communication skills and team development.
Over the course of the program, you will develop more effective leadership skills and learn how to establish direction—and communicate inspiration—that aligns people and objectives. • Assess the strengths and weaknesses of your leadership style. • Strengthen your ability to drive and manage organizational innovation and change. • Improve your decision-making skills. • Discover how to maximize group cooperation and synergy. • Build your understanding of cultural differences and organizational culture. • Learn the art of giving and receiving feedback.
who should attend
Upper-level executives with at least 10 years of experience who seek to enhance their skills and management effectiveness within the context of their organization. faculty director
Joel Brockner, Phillip Hettleman Professor of Business, Chair of the Management Division The Director’s View: “We extensively measure leadership behavior so you can identify and improve on that small set of behaviors that will have the biggest impact. Often it’s a skill as simple as learning how to listen, which means you hear people out and then demonstrate through action that you really did consider others’ points of view.”
PARTICIPANT PRO F I L E
Average Age of Participants 15% 50 or older 20% 45–49
dates
tuition
September 19–24, 2010 December 5–10, 2010 June 12–17, 2011 September 18–23, 2011 December 4–9, 2011
us$10,200 Includes materials, all meals and single-room accommodations
30% 40–44 22% 35–39 13% 34 or younger Dates, prices and locations subject to change.
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LEADERSHIP PROGRAMS
Emerging Leader Development Program Even in a challenging economy, successful companies develop their highpotential leaders in order to remain competitive and grow over the long term. The Emerging Leader Development Program is specially made for mid-level executives who are about to take on larger managerial responsibilities and need to expand their leadership. This program is a journey of self-reflection, practical applications and change. how you will benefit
Professor Robert N. Bontempo
Reinforcing theory with practical applications, this highly interactive program inspires forward thinking and self-reflection. With the help of 360-degree feedback and a personal action plan, you will leave with the abilities to communicate effectively with subordinates, peers and superiors and maximize both individual and team performance.
PARTICIPANTS SAY . . . ”Bob Bontempo is the best that I’ve ever seen in driving the message home. He maximized the learning and enabled lasting impressions.” Division Manager, Barnes Group Incorporated “Bob Bontempo is an amazing communicator and has the ability to capture an individual’s attention with the information he is trying to convey.” System Manager, Florida Power & Light Utility
PARTICIPANT PRO F I L E
Average Age of Participants 7% 50 or older 12% 45–49 19% 40–44
• Learn to organize your thinking and successfully implement your plans. • Develop your ability to formulate strategy. • Gain insight into the strengths and weaknesses of your leadership style. • Analyze how organizational culture can impede success. • Understand how to articulate a vision and create an atmosphere that allows
change and innovation to thrive. who should attend
Mid-level executives with less than 10 years of experience who seek to strengthen their leadership skills and awareness. faculty director
Robert N. Bontempo, Adjunct Associate Professor of Management The Director’s View: “Many people struggle when they go from being a functional expert to having broader leadership responsibilities. There is a set of skills that are necessary as you reach a higher level in your career, when you have to work smarter, not harder. You can’t just be technically proficient; you must develop a deeper, wider portfolio of leadership skills.” dates
tuition
October 17–22, 2010 April 11–15, 2011 October 9–14, 2011
us$8,700 (spring)
27% 35–39
Includes breakfast, lunch and all materials us$9,450 (fall)
35% 34 or younger
Includes materials, all meals and single-room accommodations
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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LEADERSHIP PROGRAMS
Persuasion: Influencing Without Authority In today’s environment, mastery of the softer interpersonal skills separates executives who merely survive from those who thrive and grow as leaders. Persuasion: Influencing Without Authority is an intense three-day experience that covers the range of interpersonal and intergroup persuasion challenges, focusing on practical skills and immediate application to real-world situations. how you will benefit
Professor Robert N. Bontempo
Drawing on psychological research, the program focuses on practical skills and their immediate application to your real-world challenges. You will receive an individual assessment of your social style and a videotape analysis of your persuasive communication.
PARTICIPANTS SAY . . .
• Develop an awareness of a wide range of persuasive styles.
“The program provided excellent, high-level information that will make me a more effective leader and negotiator.” Director, Liz Claiborne, Inc.
• Learn the distinction between persuasion and negotiation, and when to use each. • Discover how to identify the type of person you are dealing with and customize
your communication for maximum effect. • Recognize different types of organizational power and their uses.
who should attend
FACULTY SPOTL I G H T This program, notes Professor Bontempo, developed from an observation that executives needed more than a course in simply learning how to negotiate transactions: “Executives are often in meetings where they need to be persuasive, they need to build consensus, they need to change people’s minds and they need to overcome resistance to a change in strategy or the implementation of a new initiative.”
Executives at all levels, especially those ready to make a transition from being a technical specialist to a functional leader; those who need to be more effective at building consensus, influencing peers or managing up; or those who must drive change. faculty director
Robert N. Bontempo, Adjunct Associate Professor of Management The Director’s View: “Your career often depends on promoting your agenda with people over whom you don’t have direct formal authority. Persuasion is changing what people believe about a course of action. It is a fundamental leadership skill that entails articulating a vision, building a consensus and getting buy-in and support from followers.” dates
tuition
September 13–15, 2010 March 15–17, 2011 September 13–15, 2011
us$5,250 Includes breakfast, lunch and all materials
PARTICIPANT PRO F I L E
Common Participant Job Level 42% Middle Management 31% Upper Management 27% Senior Management Dates, prices and locations subject to change.
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LEADERSHIP PROGRAMS
Leadership Essentials When organizations become flatter, requiring everyone to work more often across departments, having strong leadership skills is essential for success. Leadership Essentials is designed to help participants maximize their leadership potential in a minimum amount of time. Participants will improve their abilities in such areas as team leadership, emotional intelligence, conflict management and managing change—issues that organizations are facing more often in today’s rapidly changing world. Professor Joel Brockner
how you will benefit
FACULTY SPOTL I G H T
Through engaging lectures delivered by Columbia Business School faculty, dynamic discussions with colleagues and hands-on workshops, you will explore the most crucial areas of leadership. After just two days, you will emerge from the program with fresh insights into how to be better decision makers, negotiators and agents of organizational change.
Professor Brockner’s recent research has focused on procedural fairness in the workplace. He has published articles on various aspects of the topic—such as its relationship to performance appraisals and employees’ reactions to organizational decisions—in the Journal of Applied Psychology and Organizational Behavior and Human Decision Processes, among many other publications.
• Strengthen your ability to lead and manage organizational innovation and change. • Improve your decision making. • Hone your ability to manage conflict constructively. • Enhance your emotional intelligence.
who should attend
High-potential leaders and managers looking to improve their effectiveness working with both individuals and teams. faculty director
Joel Brockner, Phillip Hettleman Professor of Business, Chair of the Management Division The Director’s View: “Leadership involves a complex set of skills that demand continual refreshment. This program provides participants with vital leadership tools that they can apply immediately in the workplace.” dates
tuition
November 1–2, 2010 March 15–16, 2011 July 12–13, 2011 November 1–2, 2011
us$2,650 Includes breakfast, lunch and all materials
PARTICIPANT PRO F I L E
Common Participant Job Level 30% Middle Management 37% Upper Management 33% Senior Management Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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LEADERSHIP PROGRAMS
Personal Leadership and Success Though leadership is often approached in terms of one’s ability to understand and direct the external environment, Personal Leadership and Success focuses on developing one’s ability to understand and direct one’s internal environment— goals, motivations, mindsets and emotions. how you will benefit
Professor Hitendra Wadhwa
PARTICIPANT PRO F I L E
Common Participant Job Level 11% Middle Level 26% Upper Level 63% Senior Level
Based on breakthrough research in psychology, neuroscience and cognitive behavior therapy, the program provides you powerful techniques for tangible personal improvements and greater leadership skills. Lectures are supplemented by exercises involving introspection, self-evaluation and the application of specific techniques. • Understand your current level of mastery over different aspects of your inner
environment and discover how it compares with top performers. • Learn practical techniques to cultivate a more positive mindset that will allow you to perform at your best. • Gain a deeper understanding of your core values and learn how to align your day-to-day behavior and priorities with these values. • Find ways to turn personal and organizational adversities into opportunities. who should attend
This program is designed for mid- and senior-level managers and executives with at least 10 years of professional experience. faculty director
Hitendra Wadhwa, Associate Professor of Professional Practice The Director’s View: “Create sustained success in your life by living in close alignment with your values and sense of purpose, understanding and mastering your thoughts and emotions. Become aware of your core that exists beyond your actions, thoughts and emotions.” dates
tuition
July 19–21, 2011
us$5,250
,
Includes materials and some meals
Dates, prices and locations subject to change.
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LEADERSHIP PROGRAMS
Negotiation and Decision-Making Strategies As organizations stretch to meet the demands of today’s economic climate, negotiations take on ever more importance for reaching business goals. Negotiation and Decision-Making Strategies is a three-day program that allows participants the opportunity to learn to negotiate more effectively with various parties, from clients to internal constituencies, and get the most out of their negotiations. how you will benefit
Professor Robert N. Bontempo
The program examines each element of a negotiation, applying a framework of strategies based on psychological research. As you participate with peers in a series of increasingly difficult, real-world negotiation simulations, you will benefit from constant feedback and the refinement of new techniques.
PARTICIPANTS SAY . . . “This program provides a great dose of thinking outside the box on the core importance of people and communication.” Marketing Director, Merck & Co., Inc.
• Discover the four different communication styles and how they affect negotiations. • Learn how to avoid common decision traps. • Understand the effects of making decisions in a group. • Determine when to walk away from a negotiation. • Improve your ability to negotiate across cultures.
“Bob Bontempo really has a passion for what he does, and that made the program extremely interesting.” Chairman, National Jockey Club
• Strengthen your ability to manage your emotions and resolve conflicts.
who should attend
Executives at all levels seeking to enhance their negotiation skills. faculty director
Robert N. Bontempo, Adjunct Associate Professor of Management The Director’s View: “Most people are surprised at how much they need these skills on a day-to-day basis. People expect they’ll develop skills in negotiation with vendors or over salaries. What they begin to realize is that when you’re in a meeting it’s a negotiation, a marriage is a negotiation and raising children is an extremely challenging negotiation.” PARTICIPANT PRO F I L E
Geographic Location of Participants
67% North America 15% Europe
dates
tuition
November 17–19, 2010 March 8–10, 2011 June 21–23, 2011 December 13–15, 2011
us$5,250 Includes breakfast, lunch and all materials
9% Asia Pacific 7% South America 4% Africa and Middle East
Dates, prices and locations subject to change.
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STRATEGY PROGRAMS
Creating and Executing Breakthrough Strategy In today’s fast-paced environment, developing breakthrough strategies is critical. Companies need tools and frameworks to accurately evaluate their current situation, identify relevant strategies and facilitate execution. Creating and Executing Breakthrough Strategy provides executives with proven techniques for skillfully developing highly differentiated strategies and action plans that take full advantage of market opportunities and build a competitive edge. how you will benefit
Professor Willie Pietersen
FACULTY SPOTL I G H T Professor Pietersen brings relevant, real-world experience to his programs. He spent 20 years running large divisions of multinational businesses, including Unilever, the Seagram Company and Tropicana. In addition, he was president of Sterling Winthrop’s Consumer Health Group, a global healthcare business with offices in 55 countries. His methods and ideas—particularly Strategic Learning—are applied not only within Columbia Business School but also in numerous corporations.
PARTICIPANT PRO F I L E
Geographic Location of Participants
53% North America 21% Europe
The program introduces you to Strategic Learning—a unique way of integrating strategic analysis, focus, alignment and execution with practical guidelines for implementing strategic directions. With the help and insight of the faculty members and your peers, you will apply your learning to an important personal case. • Learn to conduct a situation analysis. • Improve your ability to foresee change. • Identify deficiencies in your organization’s strategy and alignment and determine
corrective steps. • Produce a “winning proposition” that differentiates your organization. • Develop an action plan to address your challenges.
who should attend
Mid- and senior-level executives responsible for strategic planning and its implementation, or those responsible for profit and loss, who seek to become more strategic in their thinking. faculty director
Willie Pietersen, Professor of the Practice of Management, specializing in strategy, global competitiveness and the leadership of change The Director’s View: “Strategy is about where to lay the railroad tracks, and planning is about making the trains run on time. You can’t run a railroad without doing both of those things extremely well, but the one is not a substitute for the other.” dates
tuition
September 26–October 1, 2010 May 15–20, 2011 November 13–18, 2011
us$8,850 Includes materials, all meals and single-room accommodations
14% Asia Pacific 7% South America 5% Africa and Middle East
Dates, prices and locations subject to change.
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STRATEGY PROGRAMS
Leading Strategic Growth and Change Today’s challenging context requires organizations to find real solutions to drive growth and make new ventures successful. Developed by Professor Rita Gunther McGrath, author of Discovery-Driven Growth and a leading expert on strategic business development, Leading Strategic Growth and Change teaches participants to thrive in a rapidly changing, highly uncertain environment and to apply tools and techniques to generate growth opportunities. how you will benefit
Professor Rita Gunther McGrath
FACULTY SPOTL I G H T Professor McGrath has consulted with leaders of Global 1000 companies to help them improve their ability to drive strategic growth. Her current clients include Air Products and Chemicals, Inc., Nokia, Microsoft, AXA Equitable, Swiss Re, SunGard Higher Education and the World Economic Forum.
Through general discussions, work in small groups and peer coaching, the program will assist you in thoroughly examining a personal business case and then developing a growth strategy. • Learn to make use of an entrepreneurial mindset in an established corporation. • Understand the political and logistical challenges of growth. • Discover a proven framework for leading growth. • Utilize real options reasoning and portfolio management. • Gain insight into the cultural and leadership challenges of the information economy.
who should attend
Upper- to senior-level executives who seek significant growth opportunities for their organizations. faculty director
Rita Gunther McGrath, Associate Professor of Management and author of Discovery-Driven Growth, MarketBusters and The Entrepreneurial Mindset The Director’s View: “Driving organic growth in an organization is one of the most important leadership and management activities in today’s environment. This program will help you avoid mistakes—which is half the battle—and it will help you understand the right kinds of disciplines to apply to your innovation.”
PARTICIPANT PRO F I L E
Common Participant Industries
dates
tuition
October 31–November 5, 2010 June 6–10, 2011 October 3–7, 2011
us$7,950 (2011 dates) Includes materials and some meals us$8,850 (2010 dates)
28% Finance
Includes materials, all meals and single-room accommodations
14% Manufacturing 7% IT 6% Government 6% Pharmaceutical 6% Telecommunications Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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STRATEGY PROGRAMS
Strategic Leadership for HR Professionals During challenging times, the value of HR departments can and must reach far beyond traditional administrative services. Strategic Leadership for HR Professionals is designed to equip HR professionals with the skills and knowledge to participate as full partners in leading their organizations through and beyond challenging times. The program is fast-paced and interactive with plenary and group discussions focusing on implications for both HR and organizationwide issues. Professor Grant Ackerman
how you will benefit
PARTICIPANT PRO F I L E
During the program, you will learn about cutting-edge business research and best practices related to strategy, leadership, marketing, finance and change management. After the program, you will be better equipped to contribute in top management team discussions about the future of your organization.
Senior Vice President, Human Resources
• Explore the difference between leadership and management.
Recent Participant Job Titles
Director, Human Resources Director, HR Projects & Programs Director, HR Mexico, Central America and the Caribbean Managing Director, Human Resources, Talent & OD
• Learn to analyze market and competitive forces and your effect on an organization’s
human resources. • Learn to use financial data to help personnel at all levels assess business performance. • Study change management and examine the impact of change on personnel.
who should attend
Manager of Talent Development
Strategic Leadership for HR Professionals is designed for HR executives who want to develop their capacity to be a full partner in the development and execution of the strategic plans of their firms. They will have the need for more detailed knowledge of various business disciplines to engage effectively with their colleagues at the senior-most levels of the organization.
Human Resources Manager
faculty director
Associate Director, Human Resources
Grant Ackerman, Professor of Management The Director’s View: “Human resources professionals have the opportunity to play a pivotal role creating and executing strategic plans within their organizations. This program helps them fully understand the business landscape and gives them the skills to participate as full partners in the strategic planning process.” dates
tuition
October 4–6, 2010 May 17–19, 2011 October 4–6, 2011
us$5,550 Includes materials and some meals
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
STRATEGY PROGRAMS
Strategic Intuition: The Key to Creative Innovation Do you believe that what works right now will work in the future? Innovation and creativity are critical to a company’s ability to survive and thrive. Exclusive to Columbia Business School and based on William Duggan’s publicly acclaimed series of books, Strategic Intuition: The Key to Creative Innovation offers breakthrough ideas, methods and tools for generating creative ideas that are also strategic. Each participant receives a copy of Professor Duggan’s book Strategic Intuition: The Creative Spark in Human Achievement. Professor William R. Duggan
how you will benefit
FACULTY SPOTL I G H T
Through an understanding of “intelligent memory,” the brain’s ongoing synthesis of a subset of elements from the huge volume it takes in and stores, you will gain insights into determining your goal and how to achieve it.
Professor Duggan has 20 years of experience as a strategy adviser and consultant. He is the author of six books, including Napoleon’s Glance: The Secret of Strategy and The Art of What Works: How Success Really Happens.
• Find out what neuroscience tells us about how creative ideas happen in practice. • Learn the four key steps that make strategic intuition occur and how to
do it better. • Acquire the Insight Matrix, a tool that allows you to apply strategic intuition
to strategic or creative problems. who should attend
Professionals participating in strategic planning, innovation or creative design at any level of any organization. This program is especially valuable for those who supervise or train others in planning and innovation. faculty director
William R. Duggan, Associate Professor of Management and author of Strategic Intuition: The Creative Spark in Human Achievement The Director’s View: “In workshops over the past few years I have asked thousands of people, ‘When do you get your best ideas?’ And not a single person ever said, ‘In organized brainstorming sessions.’ It’s usually ‘While I’m driving,’ ‘At night’ or ‘When talking to someone about something other than what I’m working on.’ Modern science now tells us what happens in your mind at those moments, and this program takes that information and sheds light on how strategy should work for success.” dates
PARTICIPANT PRO F I L E
Common Participant Job Level
June 7–8, 2011
tuition
us$2,650 Includes breakfast, lunch and all materials
30% Middle Level 32% Upper Level 38% Senior Level Dates, prices and locations subject to change.
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STRATEGY PROGRAMS
Global Business Strategy: China Presented in partnership with Cheung Kong Graduate School of Business, Global Business Strategy: China offers critical insights for international business leaders seeking to penetrate or expand in the Chinese market. Professors from Cheung Kong GSB and Columbia Business School discuss the opportunities, strategies and perspectives necessary to be successful in the world’s largest emerging marketplace. how you will benefit
Professor David Beim
Global Business Strategy: China maximizes the thought leadership of Columbia Business School in the United States and the practical application of Cheung Kong GSB in China. You will leave the program, taking place on Columbia’s campus, knowing how to position the Chinese market within your company and understanding the intricacies of the country’s policies and economy. • Learn the historical and cultural bases of Chinese business concepts. • Understand key characteristics of Chinese economic development. • Network with at least 50 prominent CEOs of companies based in China. • Understand emerging markets and discuss business opportunities. • Learn how to position Chinese industries in global industry value chains
and explore challenges for multinationals. who should attend
Global Business Strategy: China is designed for senior-level executives from international corporations who want to expand their current operations in China or plan to penetrate the Chinese marketplace. faculty director
David Beim, Professor of Professional Practice Finance and Economics Columbia Business School The Director’s View: “The program offers executives both a detailed look and a broader context for business issues facing global firms operating in China. After only two days, participants will have gained a greater understanding of China to help them form business strategies for their organizations.” dates
August 29-31, 2011
tuition
us $5,950 Includes materials and some meals
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
MARKETING PROGRAMS
Strategic Marketing Management Today, capturing and delivering customer value requires a laser-effective marketing strategy. Strategic Marketing Management focuses on the nimble and adaptive processes that can help executives develop successful marketing strategy. Equipped with tools to help generate, deliver and capture customer value, participants will return to their organizations able to achieve concrete results. how you will benefit
You will apply your learning to your own company and markets through marketingplanning exercises and a personal case. The intensive curriculum and action-learning format have proven highly effective for both seasoned marketing professionals and executives with new marketing responsibilities who need to strengthen their strategic-planning and functional skills.
Professor Michel Tuan Pham
PARTICIPANTS SAY . . . “For me, this was a great experience. I learned, grew and will become a better marketer. The holistic and comprehensive approach will enable me to implement my findings as soon as I get back home.” Media Director, Jobing.com “The program was not only a great forum to learn leading theories and practices, it allowed one to work with peers from other companies and business functions to apply those theories to real-life situations.” Manager, British Telecom
PARTICIPANT PRO F I L E
Average Age of Participants 7% 50 or older 12% 45–49
• Gain superior insights about your customers and competitors. • Learn rigorous templates for marketing strategy. • Improve your marketing decision making. • Determine how to price to maximize value for your company and customers. • Develop action plans that can be implemented right away.
who should attend
Executives new to marketing and marketing professionals seeking to enhance their strategic skills. faculty director
Michel Tuan Pham, Kravis Professor of Business The Director’s View: “In today’s world you have to think beyond current customers and competitors and look ahead toward potential new ones. The globalization of the marketplace makes the strategic emphasis of our program more relevant than ever. We give you the tools and processes for developing successful strategic marketing plans and show you how they apply directly to your business.” dates
tuition
November 7–12, 2010 June 12–17, 2011 October 2–7, 2011
us$7,850 Includes materials, all meals and single-room accommodations
18% 40–44 25% 35–39 38% 34 or younger
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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MARKETING PROGRAMS
Managing Strategic Accounts In a world where many firms draw 80 percent of current or potential revenues from 20 percent of customers, building and maintaining a strategic account program is critical. The ways in which key accounts are identified, cultivated and nurtured can mean the difference between a successful organization and one that is trying vainly to survive. Participants will gain a true understanding of the opportunities available via key accounts and the ability to manage and cultivate a strategic accounts program. Professor Noel Capon
FACULTY SPOTL I G H T Professor Capon’s book Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company’s Most Important Strategic Asset is designed for senior managers who wish to develop an effective account-management plan. “This plan should function as a living document,” he writes, “that drives firm actions by providing serious competitive advantage for the firm’s key accounts.”
how you will benefit
By the conclusion of this intensive course, you will learn key managerial techniques and approaches that top organizations use to manage and develop key accounts. Included are sessions focusing on building a strategic account portfolio and delivering value to key customers. • Understand why strategic accounts are so important to your company’s future. • Learn how to design a viable strategic account program. • Develop an understanding of how to maximize the performance of your individual
strategic accounts. • Align your company’s best practices with your strategic account program.
who should attend
Executives at all levels who understand the increasing relevance of strategic accounts to the future of their organizations. faculty director
PARTICIPANT PRO F I L E
Organizations Recently Represented Johnson & Johnson American Express Bic World Becton Dickinson
Noel Capon, R. C. Kopf Professor of International Marketing and author of Key Account Management and Planning and Managing Global Accounts The Director’s View: “The global nature of business has made strategic account management much more complex. Having the right strategy, organizational structure and human resources is difficult enough on a national level. It’s even more complicated when you deal with different languages, different cultures and different time zones.” dates
tuition
September 29–30, 2010 April 13–14, 2011 September 14–15, 2011
us$2,650 Includes materials and some meals
Hewlett Packard Heineken Tribune Media Services
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
MARKETING PROGRAMS
Customer Experience Management: The Key to Demand Generation and Customer Loyalty During difficult economic times, companies must differentiate themselves in new ways to build a solid and loyal customer base. Customer Experience Management demonstrates how to use innovative products, services, communications and the Internet to create a total experience that stands out from your competition and wins the hearts of devoted, profitable customers. how you will benefit
Hands-on workshops will provide you the practical tools and knowledge to create powerful experiences for your customers and to change the culture of your organization from a product-and-sales focus to a customer-centric focus. Using New York as the classroom, you will benchmark cutting-edge environments like the Apple Store and identify the best practices behind experiences that drive customer demand.
Professor Bernd Schmitt
PROGRAM HIGH L I G H T You will visit such retail spaces as the Apple Store, Whole Foods and the Sony Style Store, and through your observations you will begin to uncover the type of experience you want to provide to your customer. You will learn about a variety of experiences—not just retail — through lectures, discussions, planning exercises and more: for example, how to develop a simple experience platform that you can implement in products, services, communications and events.
• Discover how customer experience management can add value and build
customer loyalty. • Build an experiential platform for your brand. • Examine how to create the best organizational structures and processes for
experience management. • Develop a plan for implementing experience marketing.
who should attend
Chief marketing officers and executives responsible for customer satisfaction and strategy in communications, retail outlets, Web sites and call centers. faculty director
Bernd Schmitt, Robert D. Calkins Professor of International Business and author of Big Think Strategy The Director’s View: “The philosophy of the program is simple: learn tools to get close to customers, benchmark some of the best and have fun in the process. The unique part of the program is the focus on analysis and creativity—and using New York City as a laboratory for ideas.” dates
tuition
December 13–15, 2011
us$4,750 Includes breakfast, lunch and all materials
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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MARKETING PROGRAMS
Customer Centricity During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. To get it right, organizations need a range of new business strategies, metrics and organizational requirements. The program focuses on the key principles of customer centricity, exposes executives to best practices that have evolved in this field and helps them explore ways to integrate the discipline within their organizations. Professor Kamel Jedidi how you will benefit
PARTICIPANT PRO F I L E
Organizations Recently Represented Capital One LVMH Young & Rubicam Alfa Insurance Barnes Group Cardinal Health
Investment Technology Group Flycell
In Customer Centricity you learn the strategies you need to acquire, develop and retain your customers. • Understand how investing in customer relationships will drive shareholder value. • Develop customer segmentation based on profitability and tailor your products
and services to these segments. • Learn customer-centric business metrics, such as share-of-wallet, churn, silent migration and cost-per-acquisition, and their uses and misuses. • Design effective loyalty programs that will measurably improve customer retention. who should attend
Managers with at least five years of professional experience engaged in general management, product management, marketing, sales, pricing, account management, CRM, customer service or other customer-interfacing roles. faculty director
Kamel Jedidi, John A. Howard Professor of Business The Director’s View: “This program examines how a company can grow organically through building long-lasting relationships with its customers. As you progress in the program, you will start to grasp the concepts, strategies, metrics and organizational capabilities that are needed to successfully grow through customer centricity.” dates
tuition
September 15–17, 2010 May 10–12, 2011 October 11–13, 2011
us$5,200 Includes materials and some meals
Dates, prices and locations subject to change.
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FINANCE PROGRAMS
Value Investing In today’s volatile economy, investors need to have the right approach for making sense of available data and selecting investments. Offered exclusively at Columbia Business School Executive Education, Value Investing upholds the traditions of Graham and Dodd’s famous value-based theory and teaches powerful and proven valuation techniques. how you will benefit
Professor Tano Santos
The real-world-case-studies approach will teach you to estimate investment risk more precisely and help improve your ability to manage a value portfolio. • Learn a method of fully exploiting available data for making investments.
PARTICIPANTS SAY . . .
• Develop a process for systematic valuation.
“Outstanding program! Combination of lecture and cases was very effective.” Partner, Maynard Capital Partners
• Strengthen your ability to evaluate your investments’ growth and risk.
“In such a short period of time, you manage to get a deep approach to value investing.” Advisor, Bank Vontobel AG
PARTICIPANT PRO F I L E
Geographic Location of Participants
69% North America
who should attend
This program is appropriate for executives at all levels who want to refine their understanding of value-based investing principles for professional and personal use. faculty director
Tano Santos, Franklin Pitcher Johnson, Jr. Professor of Finance and Economics Professor Santos, who earned his PhD from the University of Chicago in 1996, has focused his research on asset pricing with an emphasis on theoretical and empirical models. The models can account for the predictability of returns, and applied economic theory, specifically, the economics of financial innovations as well as theory of organizations. Professor Santos was recently appointed co-Director of the Heilbrunn Center for Graham and Dodd Investing and currently co-teaches Introduction to Value Investing with Professor Bruce Greenwald in the full-time MBA program. The Director’s View: “In today’s difficult times, value investing, the approach pioneered by Ben Graham here at Columbia Business School, offers a time-tested method to navigate volatile markets. Our program offers not just the necessary tools—from accounting to microeconomics, from valuation to psychology—but also real-world case studies featuring actual investments made by leading value investors so that students can learn first-hand how the greatest practitioners search for ideas, perform research and valuation and finally implement risk management.” dates
tuition
December 15–16, 2010 June 22–23, 2011
us$5,200 Includes breakfast, lunch and all materials
19% Europe 7% South America 5% Asia Pacific Dates, prices and locations subject to change.
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SOCIAL ENTERPRISE PROGRAMS
Institute for Not-for-Profit Management Program In an increasingly competitive environment, nonprofit leaders are required to build superior management skills and cutting-edge business knowledge to improve efficiency. The Institute for Not-for-Profit Management Program can address those needs. During the last 30 years, nearly 1,000 alumni from the most respected nonprofit organizations have attended the program, making it one of the premier programs in the U.S. for senior nonprofit professionals. how you will benefit
In a highly interactive 20-day program, you explore the foundations of management, sharpening your skills in strategic management, finance, fund development, marketing and organizational behavior.
Professor Thomas P. Ference
PARTICIPANTS SAY . . . “The program allowed me to focus on inspiring and empowering others and instill a sense of optimism throughout the entire organization.” Karen Drezner, Executive Director, Bronx Charter School for Children “The Institute for Not-for-Profit Management Program was a transformational educational experience. It defined what it meant to be a leader.” Carol Tweedy, Executive Director, Asphalt Green
• Create a vision and formulate strategic direction and action plans. • Use financial data effectively for decision making and resource development. • Develop successful communication strategies and marketing plans. • Maximize individual and team performance. • Facilitate cross-functional collaboration.
Additionally, you will receive select Columbia Business School alumni benefits upon graduation. who should attend
Senior nonprofit professionals who are responsible for directing their organizations’ mission, direction and policies. Typically, participants have at least five years of nonprofit management experience, and include executive directors, deputy and regional directors and other senior administrators. faculty director
Thomas P. Ference, “Our participants come to the program with a commitment to mission and a desire to effect meaningful change. They leave with an enhanced ability to think strategically, to articulate their vision and to create a plan to achieve that vision.”
PARTICIPANT PRO F I L E
Organizations Recently Represented
United Nations Population Fund Boys & Girls Club
dates
tuition
us$8,500
CIVITAS
Application deadline: November 1, 2010
Covenant House
The program is held in four modules:
Fabretto Foundation
January 30–February 4, 2011 February 28–March 4, 2011 March 28–April 1, 2011 May 2–6, 2011
Archdiocese of New York
Habitat for Humanity The Doe Fund Planned Parenthood
Tuition assistance may be available.
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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SOCIAL ENTERPRISE PROGRAMS
The Developing Leaders Program Change is impacting nonprofit organizations on a daily basis, requiring everyone— at every level—to have stronger management and leadership capabilities. The Developing Leaders Program is designed to provide nonprofit managers with skills and tools that they can use at their organizations for years to come. how you will benefit
Professor Joel Brockner
PARTICIPANTS SAY . . .
The intensive Developing Leaders Program prepares you to support your organizations’ overarching goals by exposing you to key management concepts. The program offers formal training in fundamental elements of strategic management, including how to use financial data for strategic decision making, and also covers critical areas in leadership.
“I am very grateful for all that I learned from the program. It allowed me to serve my organization better and strengthened my own management skills.” James J. Washington II, Program Coordinator, Harlem Children’s Zone
• Develop specific program or department vision and strategy in support of overall
“The program was by far the single best learning experience of my life! It was the first educational and professional experience where 100 percent of a cohort bought into the vision and followed through on their commitment.” John Roure, Director, CollegeBound Initiative, The Young Women’s Leadership Network
who should attend
agency mission. • Generate relevant performance and financial data to justify resource
allocation proposals. • Prepare and advocate for innovative program and departmental initiatives. • Exercise personal leadership effectively in dealing with difficult personnel situations. • Open and sustain effective teamwork within and across programs and departments.
Mid-level managers, including program directors and administrators, as well as executive directors of small community-based organizations. faculty director
Joel Brockner, Phillip Hettleman Professor of Business, Chair of Management Division The Director’s View: “Preparing nonprofit managers to accept greater responsibility is critical for the continuing success of nonprofit organizations. This program gives middle managers a solid general management foundation from which to contribute meaningfully to their organizations, as well as the opportunity to hear, and learn from, their peers. It is a transformational week for our participants.” dates
tuition
Application deadline: December 1, 2010 Program runs February 6–11, 2011
us$3,750 Tuition assistance may be available.
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
SOCIAL ENTERPRISE PROGRAMS
Carbon Finance and Management Strategies Regulating greenhouse gas emissions in the United States and abroad is going to change the way executives do business. All companies need to understand future climate change legislation and its implications.
Professor Geoffrey Heal
Carbon Finance and Management Strategies, a collaboration between Columbia Business School Executive Education and Point Carbon, is designed to educate senior executives who wish to understand the cap-and-trade system and international carbon emissions guidelines in order to formulate the right strategy and action plan for their organizations. how you will benefit
PARTICIPANT PRO F I L E
Organizations Recently Represented Chevron
In three days, Carbon Finance and Management Strategies provides essential knowledge for strategic decision making around carbon management. The program is a deep dive into the topic of carbon finance, with sessions addressing relevant U.S. and international policy developments, markets and related legal implications.
ConocoPhillips
• Understand the foundations and operations of carbon markets.
Citigroup
• Study the principles governing investments in carbon offset projects.
BNY Mellon UGI Utilities Agco Light Serviços de Eletricidade SA Env Aerospace, Inc.
• Learn principles for identifying, managing and mitigating carbon risks
and opportunities. • Analyze interactions between carbon and energy prices. • Develop the optimal carbon strategy for your organization.
who should attend
Carbon Finance and Management Strategies is designed for senior executives, especially those from energy-intensive industries—such as power, manufacturing, transportation and consultants and advisors to these industries—who want to prepare their organization for cap-and-trade legislation and craft the appropriate strategy, as well as anyone in the business or financial community interested in understanding this issue. faculty director
Geoffrey Heal, Paul Garrett Professor of Public Policy and Business Responsibility The Director’s View: “It is increasingly challenging to understand the drivers of carbon prices, their volatilities and risks. Business professionals in this new marketplace must recognize and understand the political motivations and institutional dynamics at the international, regional and national levels.” dates
tuition
Contact Columbia Business School Executive Education for more information.
us$5,250 Includes most meals and all materials
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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PROGRAMS IN PARTNERSHIP
Risk Management To meet the demands of risk and finance professionals, the Professional Risk Managers’ International Association (PRMIA) Institute and Columbia Business School Executive Education present a series of classroom-based educational programs that feature top faculty members from Columbia Business School. Held in New York, the sessions, spanning risk management fundamentals and current best practices, can be taken individually or as a package. how you will benefit
The programs teach the essential elements of finance, risk measurement, markets and financial instruments. You will learn the best practices of market, credit and operational risk management and how to integrate the knowledge gained into a capital allocation framework. • Learn the essential foundations of risk management. • Gain insight into portfolio analysis and portfolio theory. • Explore pricing futures, forwards, options and swaps. • Appreciate stress-testing and back-testing techniques. • Understand governance best practices. • Analyze case studies to avoid mistakes.
who should attend
All professionals who want to develop their knowledge and understanding of risk management priorities in all sectors. prmia
PRMIA is a fast-growing, collaborative network of risk professionals from around the globe who are defining and implementing the best practices of risk management. Columbia Business School’s partnership with the PRMIA Institute is a strong reflection of both institutions’ commitment to setting the highest standards for education in risk management. dates
tuition
September 13–November 17, 2010 This program meets twice a week for 10 weeks.
For information on program tuition, please contact Jill Fisher at 612-216-5497 or training@prmia.org.
January 12–June 1, 2011 This program meets once a week for 20 weeks. September 12–November 16, 2011 This program meets twice a week for 10 weeks. Dates, prices and locations subject to change.
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PROGRAMS IN PARTNERSHIP
Global Account Manager Certification Program Offered in partnership with the University of St. Gallen in Switzerland, the Global Account Manager Certification Program transforms high-potential account managers into true global business leaders, equipping them with the tools to drive growth, profitability and competitive differentiation with key customers. Offered in compelling interactive sessions, the collaborative learning model utilizes senior executives from leading global firms and innovative subject experts, who together represent a variety of business approaches. how you will benefit
The emphasis is on the practical application of key concepts, focusing on your specific work challenges en route to mastering the increasingly complex role of the global customer manager. You will be better able to provide your customers with solutions that enable them to grow, differentiate and compete, as well as influence customers’ business strategies. • Strengthen focus on global customers as a firm’s most important asset. • Learn to drive revenue, growth and profitability with strategic customers. • Transform potential problems into mutually beneficial opportunities. • Develop customer-centric approaches. • Build commitment within your organization by applying new concepts and tools.
who should attend
International sales professionals charged with direct customer responsibilities. faculty directors
Noel Capon, R. C. Kopf Professor of International Marketing and author of Key Account Management and Planning and Managing Global Accounts Christoph Senn, Senior Lecturer of International Management, University of St. Gallen, and Adjunct Professor of Marketing, Columbia Business School dates
tuition
February 21–25, 2011 Module I: St. Gallen
us$28,500
April 4–8, 2011 Module II: New York June 6–10, 2011 Module III: St. Gallen
Includes breakfast, lunch, coffee breaks and all materials. For team fees and multiyear corporate contracts, please contact Libby Souder at libby.souder@amc.com.
September 19–23, 2011 Module IV: New York
Dates, prices and locations subject to change.
Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
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PROGRAMS IN PARTNERSHIP
The Columbia Coaching Certification Program The Columbia Coaching Certification Program is offered in conjunction with Teachers College, Columbia University. Coaching is one of the fastest-growing areas of leadership development. This program, which requires the completion of two five-day workshops, provides you with the tool kit to link coaching skills with business strategy and initiatives. Participants can focus on providing coaching either for outside clients or inside an organization. The Advanced Coaching Intensive Workshop explores coaching strategies and tactics for building leadership capabilities while enhancing organizational performance. The Practicum segment delivers field experience in applying practices and tools and provides structured online peer-coaching labs as well as work with a mentor. for more information
Columbia Coaching Certification Teachers College Columbia University Call 800-209-1245 or visit www.tc.edu/coachingcertification dates
tuition
For information on program dates, please contact the College.
Tuition varies depending on the program. Visit www.tc.edu/coachingcertification for details.
Dates, prices and locations subject to change.
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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed
The Complete Executive Experience and Certificate in Business Excellence
The Certificate in Business Excellence (CIBE) is exclusive to Columbia Business School. Participants have the opportunity to obtain the CIBE by completing a total of 18 program days during four years. The CIBE provides recognition of your achievement and the investment you and your company have made in your education and development. Any program can be applied toward the completion of the certificate. Choose the programs that suit your needs and meet your educational criteria. Columbia also can work with your company to develop a cobranded CIBE that is in alignment with your corporate objectives. CIBE recipients receive select Columbia Business School alumni benefits: • Invitations to Columbia Business School alumni events and programs around the world • Global networking opportunities
Columbia Business School Executive Education programs focus on the total executive: finding a balance between your professional life and personal growth. Residential programs include Executive Well-Being sessions that address your physical and mental needs and help you develop positive lifestyle practices. These sessions provide a revitalizing atmosphere that enhances your classroom learning and gives you time for recreation. During residential programs, participants and faculty members reside together and have ample opportunity to connect and establish a vibrant learning community. Time is set aside for relaxation, when program participants can interact in less formal venues. Evenings also may include presentations, workshops and small-group discussions, as well as social events and dinners. Many participants report long-lasting friendships with the people they meet at these programs.
• Lifetime Columbia Business School e-mail address • Subscriptions to Columbia Business School alumni publications • Eligibility to join Columbia Business School alumni clubs Please contact the learning solutions specialists at 212-854-3395 or execed@columbia.edu for assistance in planning your certificate curriculum.
Columbia Business School Executive Education
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Custom Programs
The Columbia Custom Experience Companies or organizations facing strategic, leadership or management challenges or who are looking to strengthen performance in these areas can greatly benefit from a Columbia Business School Executive Education custom program.
The Columbia Difference: Faculty Involvement Our custom programs offer organizations something unique right from the start: a dedicated Columbia Business School professor who is the architect of the program design and the faculty lead for the entire engagement.
Our Custom Program design is guided by our firm belief that an idea, no matter how brilliant, has ultimate value only when it is put into action. This approach holds that life is the classroom for the adult learner and reinforces the concept that people learn best through, and from, real-life experiences.
Each Columbia faculty director, in partnership with an organization, establishes educational objectives that reflect desired goals and then shapes the program accordingly: developing the curriculum and recruiting contributing faculty members in the required areas of expertise.
Maximizing this approach, our custom team partners with organizations to design, develop and deliver programs that address unique challenges, applying state-of-the-art research and thought leadership to implement solutions that will achieve results.
During the program, the faculty director weaves the “golden thread� of the program, laying out the road map for participants and demonstrating how the program builds to achieve the objective.
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The Benefits of Custom Programs
Representative Custom Clients
• Generates tangible and measurable results that impact your bottom line and deliver a lasting competitive advantage.
Aviva
Leading Concepts
Barnes Group Inc.
M&T Bank
• Equips your organization and staff for success in a rapidly changing, globally competitive environment by embedding learning systems and a common business language in your culture.
Bovis Lend Lease
Novartis Oncology
Center for Curatorial Leadership
Novartis Pharmaceutical
Cheung Kong Graduate School of Business
Siam Cement Group
• Establishes a continuing brain trust, which grows in value over the long term through follow-up modules, after-action reviews and in-depth knowledge of the organization.
Deloitte
• Develops a thorough situational analysis of your own realities.
Deutsche Bank
• Exposes your executives to the latest self-assessment, project management and financial analysis tools, often developed by Columbia’s own faculty.
Ericsson
• Maximizes the impact via impeccable client service from dedicated Columbia project-management teams.
Deutsche Telekom Fudan University Japan Bank for International Cooperation (JBIC)
Société Générale Standard & Poor’s (S&P) Swiss Re Telefónica Time Warner Uplace U.S. Army War College Virgin Mobile V Society
Kone For more information, please contact Clayton Shedd at cs2746@columbia.edu
Columbia Business School Executive Education
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Important Program Information
Application You can register for programs online by visiting our Web site at www.gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice. Please remember that all tuition and fees must be paid before the start of the program. Admission Qualifications Successful candidates should have managerial experience and responsibilities relevant to the program’s objectives and as outlined in the “Who Should Attend” item in each program description. Language Requirements Participants must be sufficiently fluent in English (recommended TOEIC score: 750–800) to complete reading assignments and participate meaningfully in discussions and working groups. Deadlines Qualified applicants are accepted on a first-come, firstserved basis. Programs are often fully subscribed, so early registration is recommended. Cancellation Policy: Withdrawals, Transfers, Substitutions All notification of withdrawals, transfers and substitutions must be sent in writing to Columbia Business School Executive Education. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described in the chart below. Time
Cancellation/Transfer Penalty
More than 30 days notice
0%
14 to 30 days notice
30%
Less than 14 days notice
50%
Substitutions: All participant substitutions are subject to the sole discretion of Columbia Business School Executive Education. Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work. Transfers: Transfer requests must indicate the new dates and/ or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date. Refunds: Any remaining balance of a cancelled program’s payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is non-refundable.* Full tuition is non-refundable under these conditions: 1. The registrant or substitute does not enroll in another program within one year** of the original start date, and/or 2. The registrant or substitute defers or transfers more than two times. Visas If you require a visa, you will need a B1 business visa for these programs. Note that some embassies may ask that you apply for a student visa, but because these programs are nondegree and participants are visiting the United States on business, the B1 is the appropriate visa. Columbia Business School Executive Education follows the U.S. State Department guidelines, which can be found at http://travel. state.gov/visa/questions/questions＿4433.html. It is against University policy for a representative to contact the embassy directly for a participant. However, there is a standard letter that can be sent to you to present to the embassy, if needed. If you would like to request this letter, please contact execed@columbia.edu. * Columbia Business School Executive Education is not responsible for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons.
** For any program with more than two iterations in an enrollment year, tuition is non-refundable after second transfer.
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Columbia Business School Executive Education
Collaborate with Columbia We invite you to participate in a Columbia Business School Executive Education program. A few days’ investment will yield years of dividends. Do you have additional questions about our programs? Contact our Learning Solutions Specialists at 212-854-3395 or execed@columbia.edu. They have advised many participants and can be a helpful resource as you take the next step in executive education.
Educational Options for a Lifetime Columbia Business School offers a number of educational programs, each with the Columbia standard of excellence.
globally-focused executives and managers. The program is split between the two campuses, and at its completion grants students two MBA degrees, one from each university.
Full-Time MBA Program Columbia Business School offers a comprehensive business education with an exceptional faculty, groundbreaking academic programs and an incomparable network. Columbia Business School’s location in one of the world’s most dynamic cities makes the Columbia MBA a program of choice for exceptional applicants worldwide. www.gsb.columbia.edu/mba
EMBA-Global Asia Building on the proven success of the original EMBA-Global program, EMBA-Global Asia represents an exciting partnership between London, Columbia and Hong Kong Business Schools, giving students in Asia more opportunity to access this world-class program.
CONCEPT/DESIGN: SUKA, NY / SUKACREATIVE.COM
Executive MBA Programs (EMBA) Alternative options allow midcareer professionals to remain at their jobs while earning an MBA degree, putting what they learn into practice immediately. www.gsb.columbia.edu/emba EMBA-New York The Executive MBA program is identical in curriculum to—and is taught by the same faculty as—the full-time MBA Program. EMBA Friday/Saturday meets every other weekend for 20 months and requires employer sponsorship while the School’s new EMBA Saturday option, the first of its kind among Executive MBA programs, meets weekly for 24 months and does not require employer sponsorship of any kind. EMBA-Global Americas and Europe This powerful partnership between Columbia Business School and London Business School is designed for
Berkeley-Columbia Executive MBA The Berkeley-Columbia EMBA program divides instruction equally between the faculties at Columbia Business School and the Haas School of Business at the University of California, Berkeley. Master of Science Program The Master of Science in Marketing is designed for students who wish to pursue a more analytical course of study than that of an MBA program. The coursework trains them for careers in industry, consulting firms, nonprofits, government and other organizations where marketing analysis adds value. Doctoral Program Offered by the Graduate School of Arts and Sciences and administered by the Business School, the PhD Program each year produces some of the world’s most sought-after researchers and scholars. www.gsb.columbia.edu/doctoral
Cert no. SGS-COC-002420
Columbia Business School Executive Education Armstrong Hall, 4th Floor 2880 Broadway New York, NY 10025 212-854-3395 execed@columbia.edu www.gsb.columbia.edu/execed