Columbia Business School Executive Education New Programs 2013

Responding to Your Needs Now New 2013 Columbia Business School Executive Education Programs

www.gsb.columbia.edu/execed

E-mail: execed@columbia.edu

Phone: 1.212.854.3395

S t r ategy P r o g r a ms

Reinventing Innovation: Transforming Innovation into a Sustainable Capability Though innovation is widely regarded as the surest path to success and competitive advantage, making innovation a core competency that is fully integrated into an organization is challenging.

Reinventing Innovation: Transforming Innovation into a Sustainable Capability offers ways to consider configuring your organization so that innovation is at the core. Innovation becomes a sustainable capability to provide continuous advantages over the long haul.

Eric Abrahamson Faculty Director Hughie E. Mills Professor of Business Management

How You Will Benefit In four days executives look at how they will reignite innovation and create structures for continuous improvement based on their specific business situation and challenges.

• Gain a new understanding of innovation that will help you move your company into an innovationcentric organization • Learn how to perform an innovation audit • Use the audit to identify ways to improve innovation efforts and customize your organization to achieve these improvements • Create a customized individual and organizational plan to launch, intensify, or redirect innovation in your organization or unit.

Who Should Attend Upper- to senior-level management in organizations that have been unable to move quickly and innovate.

Upcoming Session: June 24 – 27, 2013 Location: Columbia University Campus,

New York City

Tuition:

$7,950* Includes materials and some meals.

*Dates, price and location subject to change

www.gsb.columbia.edu/execed

E-mail: execed@columbia.edu

Phone: 1.212.854.3395

M a r k eting P r o g r a ms

Marketing and Innovation: Igniting Creativity to Add Value Those working cross functionally, especially in consumer- and marketing-driven industries, must foster creativity and embrace innovation to design and position products so they stay ahead of the competition and add value to their organizations.

Marketing and Innovation: Igniting Creativity to Add Value shows executives how they can drive innovation by generating creative solutions to the challenges of new product design and positioning.

Gita Johar Faculty Director Meyer Feldberg Professor of Business in Marketing Senior Vice Dean Dean’s Office

How You Will Benefit In today’s business world you cannot rely on serendipitous innovation to remain competitive.

Instead, you need to be able to innovate “on demand,” wherever and whenever you need or want. This program is designed exactly to teach you how to do that.

• Learn to leverage various outside constituencies in innovation (e.g., customers, lead users) • Find big opportunities and ideas • Generate product, market, and customer insights • Screen ideas and rapid experimentation

Who Should Attend Middle- to upper-level executives who are responsible for strategic innovation and new product development.

Upcoming Session: June 11 – 23, 2013 Location: Columbia University Campus,

New York City

Tuition:

$5,650* Includes materials and some meals.

*Dates, price and location subject to change

www.gsb.columbia.edu/execed

E-mail: execed@columbia.edu

Phone: 1.212.854.3395

M a r k eting P r o g r a ms

Digital Marketing Strategy II: Developing Your Strategic Plan Digital Marketing Strategy II: Developing Your Strategic Plan is designed to help executives develop their own high-impact strategic plan to address the unique challenges of their own businesses.

In this intensive program, participants receive individualized feedback and coaching from faculty members as they develop their own strategic plan for digital marketing. They collaborate with classmates who are also experienced marketers representing a variety of industries.

All participants need to have already completed Columbia Business School Executive Education’s Digital Marketing Strategy program. The programs can be taken at separate times, or together in a combined five-day sequence.

David Rogers Faculty Director Executive Director of BRITE Center on Global Brand Leadership

How You Will Benefit Digital Marketing Strategy II: Developing Your Strategic Plan provides executives with the framework, coaching, and skills to develop their own digital marketing strategy, around objectives that they define.

• Develop actionable strategic plan based on your own unique business needs • Link your digital marketing strategy to clear business goals • Create metrics and measurable objectives in advance to provide feedback and accountability

Who Should Attend Mid- and upper-level executives responsible for developing and implementing marketing strategy in b2b and b2c companies. All participants need to have already completed the Digital Marketing Strategy program. The programs can be taken at separate times, or together in a combined five-day sequence.

• Leverage a variety of tools — social media, content marketing, digital advertising, app development — as suits your own business’ unique strategy

Upcoming Sessions: June 20 – 21, 2013 October 24 – 25, 2013 Location: Columbia University Campus,

New York City

Tuition:

$3,150* Includes materials and some meals.

*Dates, price and location subject to change

www.gsb.columbia.edu/execed

E-mail: execed@columbia.edu

Phone: 1.212.854.3395

Earn a Certificate in Business Excellence (CIBE) The Certificate in Business Excellence (CIBE) is awarded to participants who complete a total of 18 program days within a four-year period. Open and custom programs may be applied toward the completion of the CIBE, which recognizes your achievement and the investment you and your company have made in your education and development.

Choose the programs that suit your needs and meet your educational criteria. Columbia can also work with your company to develop a cobranded CIBE that aligns with your corporate objectives.

Your CIBE Path You can earn the CIBE by completing a total of 18 program days within a four-year period. Choose the programs that suit your needs and meet your educational criteria. Columbia can also work with your company to develop a co-branded CIBE that is in alignment with your corporate objectives.

Sample paths Foundational Track: • Columbia Essentials of Management (13 days) • Negotiation Strategy (3 days) • Leadership Essentials (2 days)

Benefits Earning the CIBE grants you select Columbia Business School alumni benefits: • A 25 percent tuition benefit for yourself and up to four colleagues each year for programs lasting up to seven days • Invitations to alumni events and programs around the world • Global networking opportunities • Lifetime Columbia Business School e-mail address • Access to Columbia Business School Alumni Career Services resources • Subscriptions to all Columbia Business School alumni publications • Eligibility to join a Columbia Business School alumni club

For More Information To begin planning your customized CIBE path today, contact Anthony Madonna, Senior Director of Learning Solutions, at 212-854-6016 or am1390@columbia.edu.

www.gsb.columbia.edu/execed

Senior Leadership Track: • High Impact Leadership (6 days) • Leading Strategic Growth and Change (5 days) • Reinventing Innovation (4 days) • Global Business Strategy: China (3 days) Emerging Leadership Track: • Emerging Leader Development Program (5 days) • Finance and Accounting for the Nonfinancial Executive (5 days) • Persuasion: Influencing Without Authority (3 days) • Personal Leadership and Success (3 days) • Leadership Essentials (2 days) Strategy Track: • Creating and Executing Breakthrough Strategy (6 days) • Reinventing Innovation (4 days) • Driving Strategic Impact (3 days) • Strategic Intuition (2 days) • Negotiation Strategy (3 days) Marketing Track: • Strategic Marketing Management (6 days) • Digital Marketing Strategy (3 days) • Digital Marketing Strategy II (2 days) • Marketing Innovation (3 days) • Leadership Essentials (2 days) • Persuasion: Influencing Without Authority (3 days)

E-mail: execed@columbia.edu

Phone: 1.212.854.3395

Information Application You can register for our programs online by visiting our Web site at www.gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice.

Please remember that all tuition and fees must be paid before the start of the program.

Admission Qualifications Successful candidates should have managerial experience and responsibilities relevant to the program’s objectives and as outlined in each program’s “Who Should Attend” description.

Language Requirements Participants must be sufficiently fluent in English (recommended TOEIC score: 750-800) to complete reading assignments and participate meaningfully in discussions and working groups.

Deadlines Qualified applicants are accepted on a first-come, first-served basis. Programs are often fully subscribed, so early registration is recommended.

Cancellation Policy: Withdrawals, Transfers, Substitutions All notification of withdrawals, transfers and substitutions must be sent in writing to Columbia Business School Executive Education. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described in the chart below.

Time

Cancellation—Transfer Penalty

More than 30 days notice 14 to 30 days notice Less than 14 days notice

0% 30% 50%

Substitutions: All participant substitutions are subject to the sole discretion of Columbia Business School Executive Education. Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend.

Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program’s payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is non-refundable.* Full tuition is non-refundable under these conditions: 1. The registrant or substitute does not enroll in another program within one year** of the original start date, and/or 2. The registrant or substitute defers or transfers more than two times. *Columbia Business School Executive Education is not responsible for travel or related costs under any circumstances.

Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons. **For any program with more than two iterations in an enrollment year, tuition is non-refundable after 2nd transfer.

Visas If you require a visa, you will need a B1 business visa for these programs. Note that some embassies may ask that you apply for a student visa, but because these programs are nondegree and participants are visiting the United States on business, the B1 is the appropriate visa.

Columbia Business School Executive Education follows the U.S. State Department guidelines, which can be found at http://travel.state.gov/visa/questions/questions__4433.html. It is against University policy for a representative to contact the embassy directly for a participant. However, there is a standard letter that can be sent to you to present to the embassy, if needed. If you would like to request this letter, please contact execed@columbia.edu.

www.gsb.columbia.edu/execed

E-mail: execed@columbia.edu

Phone: 1.212.854.3395