Columbia Business School Executive Education 2012 Catalog

Unprecedented challenges require informed leadership.

Are you prepared?

2012 Columbia Business School Executive Education Programs

www.gsb.columbia.edu/execed

Comprehensive Management Programs 6 The Columbia Senior Executive Program 8 The General Management Leadership Program 10 Columbia Essentials of Management 12 NEW PROGRAM Columbia Management Institute Leadership Programs 14 High Impact Leadership 15 Emerging Leader Development Program 16 Persuasion: Influencing Without Authority 17 Leadership Essentials 18 Personal Leadership and Success 19 Negotiation and Decision-Making Strategies Strategy Programs 20 Creating and Executing Breakthrough Strategy 21 Leading Strategic Growth and Change 22 Strategic Intuition: The Key to Creative Innovation 23 Global Business Strategy: China Finance Programs 24 Finance and Accounting for the Nonfinancial Executive 25 Value Investing 26 Family Wealth Management Marketing Programs 27 Strategic Marketing Management 28 Digital Marketing Strategy 29 Customer Centricity Social Enterprise Programs 30 Senior Leaders Program for Nonprofit Professionals 31 Developing Leaders Program for Nonprofit Professionals Programs in Partnership 32 Risk Management 33 The Columbia Coaching Certification Program 34 Global Account Manager Certification Program About Columbia Executive Education 35 The Certificate in Business Excellence and The Complete Executive Experience 36 Custom Programs 38 Program Policies

At Columbia Business School The business world is evolving faster than ever before.

Columbia Business School Executive Education’s broad spectrum of programs delivers the frameworks and tools needed to meet the challenges executives face today— and tomorrow. Immersed in the business capital of the world and engaged by passionate, world-renowned faculty members, participants are empowered with ideas that transform careers and companies.

Columbia Business School Executive Education

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As a business executive, you experience the tide of global change in ways few others do. And you know that to manage this tide, which will only intensify in the years ahead, you need to build upon your existing foundation with skills that are timeless and flexible.

At Columbia Business School, we pride ourselves on providing an education uniquely suited to the challenges of today’s economy.

Our Executive Education programs allow faculty members who are not only distinguished researchers and scholars but gifted communicators to collaborate with executives from around the world in a city that embodies the excitement of endless possibility and opportunity.

I have seen how executive education programs can make a profound difference for individuals and their organizations. Frequently, I hear from executives who share stories of how they have successfully used concepts, strategies, and tools they’ve learned from our programs.

At Columbia Business School Executive Education, we strive to meet executives’ and their sponsoring organizations’ need for solutions that can be implemented immediately to their real-world problems.

From leadership and management to finance, marketing, strategy, and social enterprise, our portfolio offers the depth and breadth to help you and your organization achieve success at every stage of your career.

I encourage you to visit us in person or online to learn more about our professors, global perspective, and unique positioning in New York City. But above all, I invite you to join us for what I promise will be an indelible academic experience with realworld applications.

I invite you to search our programs and please feel free to contact us for additional information about the portfolio or specific programs or a custom program for your firm. I wish you the very best for your professional development.

Glenn Hubbard Dean and Russell L. Carson Professor of Finance and Economics

Michael Malefakis Associate Dean of Executive Education

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Columbia Business School Executive Education

“The General Management Leadership Program created a great opportunity for participants to strengthen their global views and lead changes in an ever-changing environment. It definitely helped me to better exercise self-leadership, which is critical for effective leaders.”

Dr. Christine Zhou Vice President Lilly China, Oncology Business Unit

“I came to Columbia Essentials of Management from a technical and scientific background, not a business background. I found a lot of value in understanding the business side—to direct my efforts in a more focused manner.”

Raeann Gifford CEM Group Leader Technology Innovation Bayer Diabetes Care

“The Columbia Senior Executive Program covers leading oneself, leading others, and strategic business leadership and provides absolutely critical pieces of information for use in numerous situations. The most critical thing for me was the personal relationships and growth gained from working closely with a diverse group of people.“ Bob Weir General Manager Production Genesis Energy

Columbia Business School Executive Education

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Education with New York Energy Columbia’s location in a global business center provides the School’s faculty limitless opportunities to connect with the city’s business community in order to harness the most recent and relevant ideas and strategies. A renowned institution with a history of educational distinction, Columbia takes full advantage of New York City’s vibrant marketplace, professional diversity, and cultural richness.

Bridging Theory and Practice The ideas, knowledge, and research that drive business take place every day at Columbia Business School. Executive Education programs expose executives to state-of-the-art concepts, skills, and frameworks required to succeed in today’s global business environment.

Diverse Educational Opportunities A continuum of programs enables executives to enrich their skills throughout their careers. The breadth and depth of Columbia’s portfolio provides participants with the flexibility to choose solutions that fit their needs.

Certificate in Business Excellence The Certificate in Business Excellence, unique to Columbia Business School, is awarded to participants who complete 18 program days within four years and offers select alumni benefits.

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Columbia Business School Executive Education

Program Portfolio omprehensive Management Programs C The comprehensive management programs provide the dynamic learning environment and concrete tools necessary for executives to maximize their potential as leaders, articulate a well-defined vision, and energize their organizations.

L eadership The leadership programs give executives the opportunity to ask questions, challenge assumptions, and interact with worldrenowned faculty members and other executives from around the globe.

Strategy Faculty members work closely with participants, often using participants’ real-world challenges as case studies for discussion.

Executives learn how to develop robust processes to create winning strategies and return to their organizations with concrete action plans. inance F Managers seeking to learn the fundamentals, senior executives looking to strengthen their cross-functional competencies, and investors hoping to gain an edge can all acquire new skills by attending the highly regarded finance programs.

MARKETING Addressing challenges across a broad spectrum of industries, the marketing programs focus on providing the know-how to formulate, implement, and evaluate winning strategies.

Social Enterprise More than ever, nonprofit organizations require sound management practices. For more than 30 years, Executive Education has provided programs for mid- and senior-level managers in all fields of service to help professionals develop and use resources, manage growth, and better serve their constituents.

Programs in Partnership Columbia Business School Executive Education is part of a global educational network. By partnering with professional organizations and other higher education institutions, Columbia offers numerous program options that will enable executives to achieve measurable results.

Columbia Business School Executive Education

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COMPREHENSIVE Management programs

The Columbia Senior Executive Program Senior executives operate in a world that is so unpredictable that reliance on traditional models is no longer the only answer. The Columbia Senior Executive Program (CSEP) is designed to provide them with the knowledge and tools that will help them lead from this higher level and make sense of complex environments.

Over the course of four weeks, CSEP provides in-depth sessions covering leadership and strategy, functional excellence, and global business issues. At the end of the program, participants emerge stronger and more focused leaders better able to develop and communicate their vision and implement change. how you will benefit

Program Hi ghli g h t During the third week of CSEP, New York City becomes the classroom.

CSEP participants attend sessions on campus and at venues throughout the city, capitalizing on the energy and vitality that are unique to New York. The curriculum includes not only traditional business topics but also music, visual arts, and more—all integrated into the teachings of CSEP.

Participants Say “The small learning groups were what really drove my experience—the diversity, different perspectives, and close bonds were amazing.”

Cmdr. Marvin McGuire, US Navy

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You will explore the complexity of decision making and strategic thinking through interaction with faculty members, insights from individual coaching, and collaboration with a global group of peers, creating a new foundation for effective leadership. You will have the opportunity to step back and question your assumptions, gain perspective, and ultimately become the leader you aspire to be.

• Create and sustain competitive advantage.

• Champion and drive change initiatives.

• Formulate strategic direction.

• Maximize individual and team performance.

• Facilitate cross-functional collaboration. who should attend

Senior executives with a minimum of 15 years of managerial experience who seek an even greater level of achievement through the exploration of new ideas, perspectives, and theories. dates

tuition

October 16–November 11, 2011 April 29–May 25, 2012 April 29–May 11, 2012 and July 15–27, 2012 (2x2)

us$46,500 (2011 dates) us$47,500 (2012 dates) us$51,000 (for the 2x2 option, consisting of two modules with program work between modules)

September 30–October 26, 2012

Includes meals, materials, and single-room accommodations.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

the director’s view “From the morning our programs begin, there’s a feeling that incredible things can happen.

And they do, not just in the classroom, but also while collaborating on a project, bonding during a pickup basketball game, or chatting over cocktails. Is it the energy of New York or the electricity of having a group of highly intelligent and immensely curious people together in one place?

It’s probably a little of both. The people who take part in this program are optimistic, positive—and that’s infectious.”

Paul Ingram Kravis Professor of Business, Management Division and faculty director of the Columbia Senior Executive Program

PARTIC IPANT p ro f i le

Common Industries 26% Finance 18% Government 18% Manufacturing 6% Oil and Gas/Energy 5% Shipping and Transportation 4% Telecommunications Geographic Region 36% Asia Pacific 33% North America 22% Europe 4% South America 4% Africa and Middle East Average Age 23% 50 or older 38% 45–49 29% 40–44 10% 35–39 1% younger than 35

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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COMPREHENSIVE Management programs

The General Management Leadership Program Executives facing the unique challenges of leading cross-functional teams, defining strategic directions, and making decisions are under tremendous pressure.

The General Management Leadership Program helps new general managers across various industries and sectors effectively face these challenges. Through a mix of lectures, interactive simulations, and dynamic discussions, executives faced with the task of leading across functions will gain the tools they need to lead more effectively.

PROGRAM HIGHLIGHT Role-play real-life situations and learn what it really takes to become an effective general manager. How can you create open lines of communication? How should you motivate your team?

How do you handle difficult information? These questions and many others arise in an interactive classroom atmosphere where everyone has a voice and a role in working out scenarios for solutions.

how you will benefit

In the classroom and out, you will gain a nuanced perspective on group dynamics and a deeper understanding of the traits, attitudes, and demeanor that leaders of decision-making groups must possess. You will learn to build cooperation among departments and provide the strong leadership essential to success as a manager. Small-group work will allow you to analyze your business challenges and benefit from the insight of professional coaches and other managers from around the world.

• Foster cross-functional collaboration.

• Increase your capacity to think strategically.

• Develop an empowering leadership approach.

• Strengthen your ability to understand—and manage—change.

• Maximize individual and team performance.

• Learn to analyze financial statements. who should attend

Participants Say “Learning new approaches and sharing experiences with others from around the world was worth the investment.

It’s incredible how many common issues we face given our diversity.”

Gordon Goss, Corporate VP Consumer Business USA, Mexico, Kruger Products

Upper- to senior-level executives with 10–15 years of experience who are preparing to transition to, are transitioning to, or have recently transitioned to the role of general manager. dates

tuition

October 16–28, 2011 June 3–15, 2012 October 14–26, 2012

us$24,750 (2011 dates) us$25,450 (2012 dates) Includes meals, materials, and single-room accommodations.

Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

the director’s view “The program sessions that I particularly enjoy are those where we analyze the decisionmaking process of business, political and military leaders during times of crisis. It is always enlightening to learn how much the success of leaders can be traced to cognitive behavior and to see the results of their performance when gripped by emotions.”

E. Ralph Biggadike Professor of Professional Practice, Management Division and faculty director of the General Management Leadership Program

PARTIC IPANT p ro f i le

Common Industries 20% Manufacturing 18% Finance 12% IT 8% Oil and Gas/Energy 6% Pharmaceuticals 5% Shipping and Transportation 5% Telecommunications Geographic Region 31% North America 25% Asia Pacific 24% Europe 12% South America 8% Africa and Middle East Average Age 12% 50 or older 22% 45–49 34% 40–44 26% 35–39 7% younger than 35

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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COMPREHENSIVE Management programs

Columbia Essentials of Management With organizations becoming leaner, high-potential executives must broaden their business knowledge and develop leadership abilities if they want to achieve results and accelerate their opportunities.

Columbia Essentials of Management is designed to meet those needs. This comprehensive, MBA-inspired program allows participants to build critical business foundations in strategy, marketing, and finance—all while developing superior leadership skills. how you will benefit

PROGRAM HIGHLIGHT Leadership feedback and coaching are key components to this program.

Before arriving, each participant goes through a 360-degree feedback where peers, subordinates, and superiors are asked to evaluate various elements of the participants’ leadership abilities. During the program, participants review their 360 report with experienced coaches who work with them to identify existing strengths and opportunities for improvement.

Participants Say “I took away a clear understanding of what I wanted to represent as a leader, new business tools that I could apply and a lot of networks and friends.”

Simon Hathway, Head of Retail, Wilkinson Stores

Through case discussions and workshop activities, program faculty members pay particular attention to employing quantifiable data as a decision-making tool and creating business plans consistent with organizational goals. A 360-degree survey collected from your peers, direct reports, and superiors will be evaluated to identify the strengths and weaknesses of your leadership style. Sessions cover a multitude of functional topics and weave a leadership focus throughout.

• Learn how to lead individuals and organizations through change.

• Develop your presence as a leader.

• Enhance your ability to analyze market and competitive forces.

• Consider various frameworks and concepts in marketing and

brand management.

• Learn to use financial data to assess business performance. who should attend

Mid-level executives with 5–10 years of experience seeking to further their leadership development and enhance their business acumen. dates

tuition

November 6–18, 2011 June 10–22, 2012 November 4–16, 2012

us$21,750 (2011 dates) us$22,950 (2012 dates) Includes meals, materials, and single-room accommodations.

Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

the director’s view “How do you orchestrate the efforts of others? How do you lead change? In Columbia Essentials of Management, our faculty members present the thought leadership born of exhaustive research so that you can think strategically and lead your organization in the 21st century. We want to make sure you not only understand what’s occurring right now but can begin to predict where the opportunities are going to be in the days and years to come.”

Grant Ackerman Professor, Management Division and faculty director of the Columbia Essentials of Management program

PARTIC IPANT p ro f i le

Common Industries 19% Finance 15% Shipping and Transportation 11% Manufacturing 9% Oil and Gas/Energy 8% IT 7% Medical Geographic Region 33% Europe 33% Asia Pacific 20% North America 8% South America 5% Africa and Middle East Average Age 6% 50 or older 12% 45–49 22% 40–44 29% 35–39 31% 34 and younger

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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COMPREHENSIVE Management programs

New Program

Columbia Management Institute In today’s economy, having a broad base of business knowledge is essential for executives and professionals, especially those with technical backgrounds who are seeking a deeper understanding of the fundamentals. The Columbia Management Institute provides an MBA-inspired core management education focused on the practical execution of business concepts in a convenient format for working professionals. how you will benefit

PROGRAM HIGHLIGHT The Columbia Management Institute is designed to be accessible for mid-level executives and professionals seeking an intense yet convenient learning experience by offering a 13-day program consisting of Friday and Saturday modules over three months.

The program begins with participants diving into the material immediately with a two-day module, which is followed by daylong modules that meet on Fridays. Another in-depth, two-day module will take place in the middle of the program before the session concludes with an intense two-day module where participants synthesize the core concepts they’ve learned.

The Columbia Management Institute offers a comprehensive modular program that focuses on management, leadership, strategy, finance, and marketing. During the Columbia Management Institute, you will gain a broad base of business skills as well as go through a personal assessment and participate in exercises designed to develop your specific leadership and organizational management skills on a timeline that fits within your schedule.

• Develop a comprehensive understanding of critical functional areas

of a company.

• Gain greater awareness of your leadership styles, strengths,

and weaknesses.

• Improve your ability to formulate and implement strategy.

• Gain practical understanding of finance and marketing concepts.

• Improve your ability to foresee change and its implications. who should attend

Mid-level executives, professionals, and entrepreneurs who wish to strengthen their business acumen and understand key business functions. Working professionals in the New York City area or those able to commute to New York City biweekly would benefit from the flexible schedule. dates

tuition

Spring 2012 For specific dates, contact Columbia Business School Executive Education.

us$21,750 Includes materials and some meals.

Dates, prices, and locations subject to change.

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ASSO CIATE DEAN’ s view “Columbia Business School is excited to offer a convenient, new program created for nontechnical specialists who are looking to become more wellrounded, developed business leaders. In this modular program participants work with a diverse group of faculty members to gain a complete understanding of business processes, organizational structures, and change management, as well as tools for improved leadership, strategy, and management skills that they will be able to apply immediately.”

Mike Malefakis Associate Dean Executive Education

Sa m pl e Se s s i o n Ti t le s M a n ag e m e n t •S trategic Operations

Management

•E xecuting Your Vision •O rganizational Alignment Leadership •L eading and Managing

Across Cultures

•L eading Organizational

Change

S t rat e gy • I ntroduction to

Strategic Thinking

•D ynamic Strategy:

The Problem of Transient Advantage

• I dentifying New

Business Models

F i n a nc e •S hareholder Value

Management

•L inking Financial

and Strategic Levers of Performance

M a rk e t i n g •D igital Marketing

Strategy: A FiveStep Process

•M arketing: Shaping

Behavior with Incentives

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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LEADERSHIP PROGRAMS

High Impact Leadership Executives need to develop new leadership and interpersonal skills to thrive and to manage staff and cross-functional teams for maximum performance. High Impact Leadership is a challenging experience focused on self-awareness and change. Through 360-degree feedback, intensive one-on-one coaching, small-group sessions, and provocative lectures, participants develop a better understanding of their leadership styles, strengths, and weaknesses.

Professor Joel Brockner how you will benefit

Participants Say “This is an outstanding program that takes you on a journey of self discovery accomplished through tools, exercises, and instruction.

Group exercises expand the learning exponentially. The quality and ability of the professors were fantastic.”

Tammy Hunt, Quest Diagnostics

You will develop more effective leadership skills and learn how to establish direction, and communicate inspiration, that aligns people and objectives.

• Assess the strengths and weaknesses of your leadership style.

• Strengthen your ability to drive and manage organizational

innovation and change.

• Improve your decision-making skills.

• Discover how to maximize group cooperation and synergy.

• Build your understanding of cultural differences and

organizational culture.

who should attend

Upper-level executives with at least 10 years of experience who seek to enhance their skills and management effectiveness within the context of their organization. faculty director

PARTI CIPANT prof i le

Average Age

21% 50 and older 16% 45–49 29% 40–44 23% 35–39 11% 34 and younger

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Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division The Director’s View: “We extensively measure leadership behavior so you can identify and improve on that small set of behaviors that will have the biggest impact. Often it’s a skill as simple as learning how to listen, which means you hear people out and then demonstrate through action that you really did consider others’ points of view.” dates

tuition

September 18–23, 2011 December 4–9, 2011 June 24–29, 2012 September 9–14, 2012 December 2–7, 2012

us$10,200 (2011 dates) us$10,450 (2012 dates) Includes meals, materials, and single-room accommodations.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

LEADERSHIP PROGRAMS

Emerging Leader Development Program Successful companies must develop their high-potential leaders to remain competitive over the long term. The Emerging Leader Development Program is designed for executives who will take on larger managerial responsibilities and need to expand their skills.

Reinforcing theory with practical applications, this program is a journey of self-reflection, real-world applications, and change.

Professor Robert N. Bontempo

Participants Say “This program made me more self aware of my leadership style and provided me with the tools that I need to move forward in my career development. I am confident that I will be applying what I’ve learned to my business.”

Nila Ng, APG Asset Management ”Bob Bontempo is the best that I’ve ever seen in driving the message home. He maximized the learning and enabled lasting impressions.”

Division Manager, Barnes Group Incorporated

PARTI CIPANT prof i le

Average Age

how you will benefit

With the help of 360-degree feedback and a personal action plan, you will leave with the ability to communicate effectively with subordinates, peers, and superiors and to maximize both individual and team performance.

• Learn to organize your thinking and successfully implement your plans.

• Develop your ability to formulate strategy.

• Gain insight into strengths and weaknesses of your leadership style.

• Understand how to articulate a vision and create an atmosphere that

allows change and innovation to thrive.

who should attend

Mid-level executives with fewer than 10 years of experience who seek to strengthen their leadership skills and awareness. faculty director

Robert N. Bontempo, Senior Lecturer, Management Division The Director’s View: “Many people struggle when they go from being a functional expert to a broader leadership role. You can’t just be technically proficient; you must develop a deeper portfolio of leadership skills.” dates

tuition

October 9–14, 2011 April 23–27, 2012 October 7–12, 2012

us$9,450 (fall 2011 dates) Includes meals, materials, and single-room accommodations. us$8,950 (spring 2012 dates) Includes breakfast, lunch, and all materials.

6% 50 or older 16% 45–49 17% 40–44

us$9,650 (fall 2012 dates) Includes meals, materials, and single-room accommodations.

25% 35–39 36% 34 and younger Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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LEADERSHIP PROGRAMS

Persuasion: Influencing Without Authority Mastery of interpersonal skills separates executives who merely survive from those who thrive and grow as leaders. Persuasion: Influencing Without Authority is an intense three-day experience that covers the range of interpersonal and intergroup persuasion challenges, focusing on practical skills and immediate application to real-world situations.

Professor Robert N. Bontempo

Participants Say “The tools and examples were very powerful and straightforward to understand. This was an eye-opening experience.”

Bryan White, Principal Design Engineer, Intel Corporation “The program provided excellent, high-level information that will make me a more effective leader and negotiator.”

Director, Liz Claiborne, Inc.

PARTI CIPANT prof i le

Job Level

13% Senior

how you will benefit

Drawing on psychological research, the program focuses on practical skills and their immediate application to your real-world challenges. You will receive an individual assessment of your social style and a videotape analysis of your persuasive communication.

• Learn the distinction between persuasion and negotiation and when

to use each.

• Discover how to identify the type of person you are dealing with and

customize your communication for maximum effect.

• Recognize different types of organizational power and their uses. who should attend

Executives at all levels, especially those who need to be more effective at building consensus, influencing peers, or managing up; or those who must drive change. faculty director

Robert N. Bontempo, Senior Lecturer, Management Division The Director’s View: “Your career often depends on promoting your agenda with people over whom you don’t have direct formal authority.

Persuasion is changing what people believe about a course of action. It is a fundamental leadership skill that entails articulating a vision, building a consensus, and getting buy-in and support from followers.” dates

tuition

September 13–15, 2011 December 6–8, 2011 March 13–15, 2012 September 12–14, 2012 December 4–6, 2012

us$5,250 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

27% Upper 60% Middle

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Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

LEADERSHIP PROGRAMS

Leadership Essentials As organizations become flatter, requiring everyone to work more often across departments, having strong leadership skills is essential for success. Leadership Essentials is designed to help participants maximize their potential in a minimum amount of time. Participants will improve their abilities in such areas as team leadership, emotional intelligence, conflict management, and managing change.

Professor Joel Brockner how you will benefit

Participants Say “ It’s a highly motivating program, from which I learned a lot! Great networking opportunities, too.”

Niklas Rydberg, Deputy Head of Branch Region, Nordea Bank AB “ Columbia offers a great program that not only has great instructors but attracts a diverse group of students to learn from as well.”

Roxie Severance, Executive Director, The Morrison

PARTICIPANT pro f i le

Through engaging lectures, dynamic discussions with colleagues, and hands-on workshops, you will explore the most crucial areas of leadership.

You will emerge from the program with fresh insights into how to be a better decision maker, negotiator, and agent of organizational change.

• Strengthen your ability to lead and manage organizational

innovation and change.

• Improve your decision making.

• Hone your ability to manage conflict constructively.

• Enhance your emotional intelligence. who should attend

High-potential leaders and managers looking to improve their effectiveness working with both individuals and teams. faculty director

Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division The Director’s View: “Leadership involves a complex set of skills that demands continual refreshment. This program provides participants with vital leadership tools that they can apply immediately in the workplace.” dates

tuition

November 1–2, 2011 April 3–4, 2012 July 18–19, 2012 November 7–8, 2012

us$2,650 (2011 dates) us$2,850 (2012 dates) Includes breakfast, lunch, and all materials.

Job Level

41% Senior 22% Upper 38% Middle

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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LEADERSHIP PROGRAMS

Personal Leadership and Success Though leadership is often approached in terms of the ability to understand and direct one’s external environment, Personal Leadership and Success focuses on developing the ability to understand and direct one’s internal environment—goals, motivations, mindsets, and emotions.

Professor Hitendra Wadhwa

PARTI CIPANT prof i le

Job Level

63% Senior 26% Upper 11% Middle

how you will benefit

Based on breakthrough research in psychology, neuroscience, and cognitive behavior therapy, the program provides powerful techniques for tangible personal improvements and greater leadership skills. Lectures are supplemented by exercises involving introspection, self-evaluation, and the application of specific techniques.

• Understand your current level of mastery over aspects of your inner

environment and discover how it compares to top performers.

• Learn practical techniques to cultivate a more positive mindset.

• Gain a deeper understanding of your core values and learn how to

align your day-to-day behavior and priorities with these values.

• Find ways to turn personal and organizational adversities into

opportunities.

who should attend

Mid- and senior-level managers and executives with at least 10 years of professional experience.

Participants Say “It’s the only program I’ve seen that is so introspective, has so many exercises and frameworks that can be applied to everyday life.

Hitendra is wonderful! He was so engaging from the first minute. I trusted him, I loved his methods, the tie in to research and science, his humor—I can’t say enough!”

Candice Soldano, VP and Director of Marketing, Federal Home Loan Bank of New York

faculty director

Hitendra Wadhwa, Professor, Marketing Division The Director’s View: “Create sustained success in your life by living in close alignment with your values and sense of purpose and understanding and mastering your thoughts and emotions. Become aware of your core that exists beyond your actions, thoughts, and emotions.” dates

tuition

July 19–21, 2011 December 7–9, 2011 July 24–26, 2012 December 11–13, 2012

us$5,250 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

Dates, prices, and locations subject to change.

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LEADERSHIP PROGRAMS

Negotiation and Decision-Making Strategies As organizations stretch to meet the demands of today’s economic climate, negotiations are increasingly important in reaching business goals. Negotiation and Decision-Making Strategies allows participants the opportunity to learn to negotiate more effectively with various parties—from clients to internal constituencies—and get the most out of their negotiations.

Professor Robert N. Bontempo

Participants Say “I was very impressed.

I loved the combination of psychology and business.

Professor Bontempo has an exceptional understanding and ability to communicate his insights which lead to several ‘aha’ moments for me.”

George Billingsley, Leasing Manager, Billingsley Company

how you will benefit

The program examines each element of a negotiation, applying a framework of strategies based on psychological research. As you participate with peers in a series of increasingly difficult, real-world negotiation simulations, you will benefit from constant feedback and the refinement of new techniques.

• Discover the four different communication styles and how they

affect negotiations.

• Understand the effects of making decisions in a group.

• Determine when to walk away from a negotiation.

• Strengthen your ability to manage your emotions and resolve conflicts. who should attend

Executives at all levels seeking to enhance their negotiation skills. faculty director

Robert N. Bontempo, Senior Lecturer, Management Division The Director’s View: “Most people are surprised at how much they need these skills on a day-to-day basis. People expect they’ll develop skills in negotiation with vendors or over salaries. What they begin to realize is that when you’re in a meeting it’s a negotiation, a marriage is a negotiation, and raising children is an extremely challenging negotiation.”

PARTICIPANT pro f i le

Geographic Region

67% North America 16% Europe 7% South America 6% Asia Pacific 4% Africa and Middle East

dates

tuition

September 21–23, 2011 December 13–15, 2011 March 6–8, 2012 June 19–21, 2012 September 19–21, 2012 November 13–15, 2012

us$5,250 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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STRATEGY PROGRAMS

Creating and Executing Breakthrough Strategy In today’s fast-paced environment, companies need tools and frameworks to accurately evaluate their current situations, identify relevant strategies, and facilitate execution. Creating and Executing Breakthrough Strategy provides executives with proven techniques for developing highly differentiated strategies and action plans that take full advantage of market opportunities and build a competitive edge.

Professor Willie Pietersen how you will benefit

Fac ult y spotl i gh t Professor Pietersen has spent 20 years running large divisions of multinational businesses, including Unilever, the Seagram Company, and Tropicana.

In addition, he was president of Sterling Winthrop’s Consumer Health Group, a global healthcare business with offices in 55 countries.

The program introduces you to strategic learning—a unique way of integrating strategic analysis, focus, alignment, and execution with practical guidelines for implementing strategic directions.

• Learn to conduct a situation analysis.

• Improve your ability to foresee change.

• Identify deficiencies in your organization’s strategy and alignment and

determine corrective steps.

• Produce a “winning proposition” that differentiates your organization.

• Develop an action plan to address your challenges. who should attend

Mid- and senior-level executives responsible for strategic planning and implementation or those responsible for profit and loss who seek to become more strategic in their thinking. faculty director

Willie Pietersen, Professor of the Practice of Management, Management Division The Director’s View: “Strategy is about where to lay the railroad tracks, and planning is about making the trains run on time. You can’t run a railroad without doing both of those things extremely well, but one is not a substitute for the other.”

PARTI CIPANT prof i le

Geographic Region

51% North America 20% Europe 16% Asia Pacific

dates

tuition

November 13–18, 2011 June 10–15, 2012 November 11–16, 2012

us$8,850 (2011 dates) us$8,950 (2012 dates) Includes meals, materials, and single-room accommodations.

10% South America 3% Africa and Middle East

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Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

STRATEGY PROGRAMS

Leading Strategic Growth and Change

Professor Rita Gunther McGrath

Participants Say “Rita has a deep understanding of the challenges facing an organization’s strategic planning and growth, and provides the necessary framework for disciplined action to effect positive outcomes.”

Bill Labbe, Senior Vice President, TRC Solutions

Today’s challenging context requires that organizations find real solutions to drive growth and make new ventures successful.

Developed by Professor Rita Gunther McGrath, author of DiscoveryDriven Growth and a leading expert on strategic business development, Leading Strategic Growth and Change teaches participants to thrive in a rapidly changing, highly uncertain environment and to apply tools and techniques to generate growth opportunities. how you will benefit

Through discussions, work in small groups, and peer coaching, this program will assist you in thoroughly examining a personal business case and then developing a growth strategy.

• Learn to make use of an entrepreneurial mindset in an

established corporation.

• Understand the political and logistical challenges of growth.

• Discover a proven framework for leading growth.

• Gain insight into the cultural and leadership challenges of the

information economy.

who should attend

Upper- to senior-level executives who seek significant growth opportunities for their organizations. faculty director

PARTICIPANT pro f i le

Rita Gunther McGrath, Associate Professor, Management Division The Director’s View: “Driving organic growth in an organization is one of the most important leadership and management activities in today’s environment. This program will help you avoid mistakes—which is half the battle—and it will help you understand the right kinds of disciplines to apply to your innovation.”

Common Industries

dates

tuition

38% Finance

October 3–7, 2011 June 4–8, 2012 October 22–26, 2012

us$7,950 (2011 dates) us$8,150 (2012 dates) Includes breakfast, lunch, and all materials.

9% Government 9% Healthcare 7% Oil and Gas/Energy 5% Manufacturing 4% Consulting

Dates, prices, and locations subject to change.

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STRATEGY PROGRAMS

Strategic Intuition: The Key to Creative Innovation Innovation and creativity are critical to a company’s ability to survive and thrive. Based on William Duggan’s publicly acclaimed books, Strategic Intuition: The Key to Creative Innovation offers breakthrough ideas, methods, and tools for generating strategic, creative ideas.

Professor William R. Duggan

Fac ult y spotl i gh t Professor Duggan has 20 years of experience as a strategy adviser and consultant. He is the author of six books, including Napoleon’s Glance: The Secret of Strategy and The Art of What Works: How Success Really Happens.

how you will benefit

Through an understanding of “intelligent memory,” the brain’s synthesis of a subset of elements it takes in, you will gain insights into determining your goal and how to achieve it.

• Find out what neuroscience tells us about how creative ideas happen.

• Learn the four key steps that make strategic intuition occur and how

to improve your ability to generate creative ideas.

• Acquire the Insight Matrix, a tool that allows you to apply strategic

intuition to strategic or creative problems.

who should attend

Professionals participating in strategic planning, innovation, or creative design at any level of any organization. faculty director

William R. Duggan, Senior Lecturer in Business, Management Division The Director’s View: “In workshops over the past few years I have asked thousands of people, ‘When do you get your best ideas?’ And not a single person ever said, ‘In organized brainstorming sessions.’ It’s usually ‘While I’m driving,’ ‘At night,’ or ‘When talking to someone about something other than what I’m working on.’ Modern science now tells us what happens in your mind at those moments, and this program takes that information and sheds light on how strategy should work for success.” dates

tuition

June 5–6, 2012

us$2,850 Includes breakfast, lunch, and all materials.

PARTI CIPANT prof i le

Job Level

54% Senior 7% Upper 39% Middle

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Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

STRATEGY PROGRAMS

Global Business Strategy: China Presented in partnership with Cheung Kong Graduate School of Business, Global Business Strategy: China offers critical insights for international business leaders seeking to enter or expand in the Chinese market. Professors will discuss the opportunities, strategies, and perspectives necessary for success in the world’s largest emerging marketplace.

Professor David Beim

PARTICIPANT pro f i le

Past Organizations Represented Becton Dickinson Covidien Estee Lauder Inc. Hasbro Inc. Polo/Ralph Lauren

Siemens Healthcare Diagnostics

how you will benefit

Global Business Strategy: China maximizes the thought leadership of Columbia Business School and the practical application of Cheung Kong GSB. You will leave the program, which takes place on Columbia’s campus, knowing how to position the Chinese market within your company and understanding the intricacies of the country’s policies and economy.

• Learn the historical and cultural bases of Chinese business concepts.

• Understand key characteristics of Chinese economic development.

• Network with at least 50 prominent CEOs visiting from companies

based in China.

• Learn how to position Chinese industries in global industry value

chains and explore challenges for multinationals.

who should attend

Senior-level executives from international corporations who want to expand their current operations in China or plan to enter the Chinese marketplace. faculty director

Participants Say “The opportunity to discuss the question of the future direction of China and the issues to consider relative to existing and future business decisions will play an important role in strategic planning for my company.”

Daniel Persico, VP of KEMET Electronics Corp.

David Beim, Professor of Professional Practice, Finance and Economics Division, Columbia Business School The Director’s View: “The program offers executives both a detailed look and a broader context for business issues facing global firms operating in China. After only two days, participants will have gained a greater understanding of China to help them form business strategies for their organizations.” dates

tuition

August 29–31, 2011 For 2012 dates, contact Columbia Business School Executive Education.

us$5,950 Includes materials and some meals.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Finance programs

Finance and Accounting for the Nonfinancial Executive Every executive needs to master the language of finance and accounting, know what questions to ask, and evaluate the financial implications of any business decision. Finance and Accounting for the Nonfinancial Executive provides participants who have limited financial backgrounds the opportunity to gain practical understanding of financial concepts.

Professor Sudhakar Balachandran

PROGRAM HIGHLIGHT A unique element of the program is the financial profile: a customized financial analysis of a company of your choosing. A Columbia Business School faculty member will study the company, and then use that knowledge to guide a small group of participants through the process of analyzing their chosen firm. You may use your own company’s annual report or the annual report of a competitor or a supplier.

PARTI CIPANT prof i le

Common Industries 21% Healthcare 13% Finance 11% Consulting

10% Manufacturing 6% Oil and Gas/Energy 4% IT 4% Shipping and Transportation

how you will benefit

The program blends broad principles with practical applications.

You will review an organization’s financial statements with faculty consultants, enabling you to drill deeper into the intricacies of a company’s financial picture.

• Understand financial statements and their relationship to your

strategic decisions.

• Communicate more effectively with financial managers

and accountants.

• Discuss the financial impact of initiatives with confidence.

• Master the language and tools of corporate finance and accounting. who should attend

Mid- to senior-level executives with five or more years of experience in corporate or divisional roles who seek a deeper understanding of finance to enhance their management and decision-making capabilities. faculty director

Sudhakar Balachandran, Assistant Dean of Accounting The Director’s View: “Today, people are asking, ‘What is the impact of Wall Street on Main Street?’ In addition to delivering the fundamentals of finance and accounting, in this program we will help participants develop a practical, concrete understanding of this impact.” dates

tuition

September 19–23, 2011 December 5–9, 2011 April 16–20, 2012 June 25–29, 2012 September 10–14, 2012 December 3–7, 2012

us$7,950 (2011 dates) us$8,150 (2012 dates) Includes breakfast, lunch, and all materials.

4% Retail Dates, prices, and locations subject to change.

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Finance programs

Value Investing In today’s economy, investors need to have the right approach for making sense of available data and selecting investments. Value Investing upholds the seminal work of Benjamin Graham and David Dodd MS ’21 of value-based theory and teaches powerful and proven valuation techniques.

Professor Bruce C. Greenwald

how you will benefit

The real world case studies approach will teach you to estimate investment risk more precisely and help improve your ability to manage a value portfolio.

• Learn a method of fully exploiting available data for making investments.

• Develop a process for systematic valuation.

• Strengthen your ability to evaluate your investments’ growth and risk. who should attend

Professor Tano Santos

Executives at all levels who want to refine their understanding of value-based investing principles for professional and personal use. faculty directors

Pa rtici pants Say “A good balance of theory and practical application and thought-provoking discussions.”

Marian Hoffmann, Investment Manager, Sionna “Helpful in building valuation methodology and comparing companies.”

Brian Hetherington, Sr. VP of Investments, Merrill Lynch

PARTICIPANT pro f i le

Geographic Region

69% North America 19% Europe 7% South America

Bruce C. Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing Robert Heilbrunn Professor of Finance and Asset Management, Finance and Accounting Division The Director’s View: “Security trading is a zero-sum game. For every buyer there is a seller, and the future will prove one of them to have made a mistake.”

Tano Santos, Co-director, Heilbrunn Center for Graham and Dodd Investing Franklin Pitcher Johnson Jr. Professor of Finance and Economics, Finance and Accounting Division The Director’s View: “Our program offers the necessary tools—from accounting to microeconomics, from valuation to psychology—and case studies so that students can learn how the greatest practitioners perform research and valuation, and implement risk management.” dates

tuition

December 14–15, 2011 June 12–14, 2012 December 11–13, 2012

us$5,200 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

5% Asia Pacific Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Finance programs

Family Wealth Management Families that actively manage their investments can benefit from a deeper understanding of the most successful money management strategy. In partnership with the Heilbrunn Center for Graham & Dodd Investing and building on Columbia Business School’s renowned history in value investing, Family Wealth Management is designed to help sophisticated families manage their portfolios.

Professor Bruce C. Greenwald

Fac ult y spotl i gh t Described by the New York Times as “a guru to Wall Street’s gurus,” Professor Bruce C. Greenwald is an authority on value investing with additional expertise in productivity and the economics of information.

He has won numerous awards, including the Columbia University Presidential Teaching Award honoring the best of Columbia’s teachers for maintaining the University’s longstanding reputation for educational excellence.

how you will benefit

A select team of faculty members and practitioners will lead you through investment examples so that you will be able to make complex wealth management decisions with greater confidence.

• Learn a framework for value investing and discuss relevant case studies.

• Determine an effective approach to selecting investment managers.

• Learn about taxes and structural considerations for investing.

• Understand the value process for investing in “growth” companies.

• Discuss strategic philanthropy as a means for high-impact giving. who should attend

The program is designed for individuals and family members with complex portfolios that exceed $20 million of investable assets.

Participants will be carefully accepted to ensure an environment that is secure, comfortable, and ideal for learning and sharing. faculty director

Bruce C. Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing Robert Heilbrunn Professor of Finance and Asset Management, Finance and Accounting Division The Director’s View: “Leveraging Columbia’s franchise in value investing, the Family Wealth Management program teaches sophisticated investment analysis, including manager selection and risk management. It is ideal for family members who want a solid framework for thinking about wealth management for their families.” dates

tuition

September 10–13, 2012

us$8,900 Includes breakfast, lunch, and all materials.

Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

Marketing programs

Strategic Marketing Management To stay relevant in today’s changing economy, executives need to develop a more strategic and disciplined approach to marketing.

Strategic Marketing Management, drives executives through each of the critical steps of a strategic market planning process to improve overall strategy.

Professor Michel Tuan Pham

Participants Say “For me, this was a great experience. I learned, grew, and will become a better marketer. The holistic and comprehensive approach will enable me to implement my findings as soon as I get back home.”

Media Director, Jobing.com “If I can put into practice even 10 percent of what I have taken away, I feel it will have a very positive impact on my business.”

Managing Director, The Loft Shop Group, Ltd.

PARTICIPANT pro f i le

how you will benefit

Through the program’s integrated curriculum and action-oriented approach, you will learn to master all the aspects of building a strong strategic marketing plan, from generating genuine market insights to strategy development and marketing program design and implementation.

• Gain superior insights about your customers and competitors.

• Learn how to identify strategic marketing opportunities and develop

a winning strategy.

• Develop action plans that can be implemented immediately.

• Learn pricing strategies to maximize value for your company

and customers.

who should attend

Seasoned marketing executives, executives with new marketing responsibilities, and marketing professionals seeking to expand their knowledge. faculty director

Michel Tuan Pham, Kravis Professor of Business, Marketing Division The Director’s View: “In today’s world you have to think beyond current customers and competitors and look ahead toward potential new ones.

The globalization of the marketplace makes the strategic emphasis of our program more relevant than ever. We give you the tools and processes for developing successful strategic marketing plans and show you how they apply directly to your business.”

Average Age

dates

tuition

9% 50 or older

October 2–7, 2011 June 24–29, 2012 October 21–26, 2012

us$7,550 (2011 dates) Includes breakfast, lunch and all materials.

12% 45–49 12% 40–44

us$8,250 (2012 dates) Includes meals, materials, and single-room accommodations.

21% 35–39 45% 34 and younger Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Marketing programs

Digital Marketing Strategy In a digital age, marketers must be able to plan, implement, and measure digital strategies that are suited to today’s customers and integrated with a company’s traditional marketing and business practices.

David Rogers

Participants Say “This was a ROI personally and for the company I represent.

I feel prepared to perform a digital strategy and take advantage of social media.”

Javier Martinez, Director of Marketing Communications, Grant Thornton

The Digital Marketing Strategy program helps executives face these challenges by presenting the tools and best practices that the world’s most successful companies are using to gain competitive advantage online. how you will benefit

The course will provide you with the concepts, best practices, and tools for digital marketing to equip you to lead your own digital strategies that achieve high-impact marketing objectives.

• Learn to develop plans that leverage social media for customer

acquisition and retention.

• Create strategies to bring customers into your innovation process.

• Learn how to develop analytics to measure the impact and ROI of

digital marketing.

• Understand how to manage brand risk and set expectations for

online conversations.

who should attend

Senior marketing executives responsible for developing and implementing marketing strategy. faculty director

PARTI CIPANT prof i le

Past Organizations Represented

C.A. Papaellinas & Co Ltd GE Capital Kimberly Clark Le Pain Quotidien Movado Group, Inc.

David Rogers, Executive Director of Columbia Business School’s Center on Global Brand Leadership The Director’s View: “Digital technologies connect us in so many ways and are transforming our relationships not only with each other but also with organizations of all kinds. In order to connect with customers, marketers must be able to plan, implement, and measure digital strategies that are suited to today’s customers.” dates

tuition

October 10–12, 2011 March 12–14, 2012 October 15–17, 2012

us$5,250 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

Tourism Ireland Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

Marketing programs

Customer Centricity During the last several years, market leaders have realized that moving from product centricity to customer centricity can create sustained value and a competitive advantage. To get it right, organizations need a range of new business strategies, metrics, and organizational requirements.

Professor Kamel Jedidi

PARTICIPANT pro f i le

Past Organizations Represented Alfa Insurance Barnes Group Capital One Cardinal Health Flycell

Investment Technology Group LVMH Young & Rubicam

Customer Centricity focuses on key principles, exposing executives to best practices that have evolved in this field and helping them explore ways to integrate the discipline within their organizations. how you will benefit

In Customer Centricity you will learn the strategies needed to acquire, develop, and retain customers.

• Develop customer segmentation based on profitability and tailor

your products and services to these segments.

• Learn customer-centric business metrics, such as share-of-wallet,

churn, silent migration, and cost-per-acquisition, and their uses and misuses.

• Design effective loyalty programs that will measurably improve customer retention. who should attend

Managers with at least five years of professional experience engaged in general management, product management, marketing, sales, pricing, account management, CRM, customer service, or other customerinterfacing roles. faculty director

Kamel Jedidi, John A. Howard Professor of Business, Marketing Division The Director’s View: “This program examines how a company can grow organically through building long-lasting relationships with its customers. As you progress in the program, you will start to grasp the concepts, strategies, metrics, and organizational capabilities that are needed to successfully grow through customer centricity.” dates

tuition

October 11–13, 2011 October 9–11, 2012

us$5,200 (2011 dates) us$5,500 (2012 dates) Includes breakfast, lunch, and all materials.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Social Enterprise programs

Senior Leaders Program for Nonprofit Professionals Increasingly constrained financial resources coupled with the heightened demand for services puts an even greater premium on the leadership skills of nonprofit executives. The Senior Leaders Program for Nonprofit Professionals is designed to provide participants with the leadership, strategic, and management skills their organizations need in order to fulfill their missions.

Professor Paul Ingram

Participants Say “The program was highly engaging and the learnings enabled me to develop a roadmap for my organization.”

Manish Naik, CEO Sanjay Foundation for Social Development and Research

how you will benefit

In this highly interactive 21-day program, participants will learn the core principles of leadership, strategic planning, and nonprofit management, with a particular emphasis on budgeting and finance, performance evaluation, and marketing.

• Create an individualized plan for your organization or unit.

• Share experiences and learn best practices.

• Maximize individual and team performance.

• Facilitate cross-functional collaboration.

• Cultivate an expanded network of peer leaders and Columbia faculty. who should attend

PARTI CIPANT prof i le

Past Organizations Represented

Andrus Children’s Center Archdiocese of New York Bottomless Closet Boys & Girls Club CIVITAS Covenant House The Doe Fund Eden II Girl Scouts of the USA Habitat for Humanity Planned Parenthood United Nations

Senior nonprofit professionals responsible for directing their organizations’ missions, directions, and policies. Typically, participants have at least five years of nonprofit management experience. faculty director

Paul Ingram, Kravis Professor of Business, Management Division The Director’s View: “In the Senior Leaders Program, you can feel that learning ‘makes a difference’ in the most significant sense. This program mixes the latest ideas from our faculty with the practical problems participants bring from their organizations.” dates

tuition

Application deadline: November 1, 2011 The program is held in four modules: January 8–13, 2012 February 6–10, 2012 March 26–30, 2012 April 16–20, 2012

us$8,000 Tuition assistance may be available.

Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

Social Enterprise programs

Developing Leaders Program for Nonprofit Professionals Change is affecting nonprofit organizations on a daily basis, requiring everyone—at every level—to have stronger management and leadership capabilities. The Developing Leaders Program for Nonprofit Professionals is designed to provide nonprofit managers with essential skills and tools that they can use at their organizations.

Professor Joel Brockner

Participants Say “The program was by far the single best learning experience of my life! It was the first educational and professional experience where 100 percent of a cohort bought into the vision and followed through on their commitment.”

John Roure, Director, CollegeBound Initiative, The Young Women’s Leadership Network “I am very grateful for all that I learned from the program.

It allowed me to serve my organization better and strengthened my own management skills.”

James J. Washington II, Program Coordinator, Harlem Children’s Zone

how you will benefit

The intensive Developing Leaders Program prepares you to support your organizations’ overarching goals by exposing you to key management concepts. The program offers formal training in fundamental elements of strategic management, including how to use financial data for strategic decision making, and also covers critical areas in leadership.

• Develop a specific vision and strategy to support the overall

agency mission.

• Generate relevant performance and financial data for resource

allocation proposals.

• Exercise personal leadership effectively in dealing with difficult

personnel situations.

• Open and sustain effective teamwork within and across programs

and departments.

who should attend

Mid-level managers, including program directors and administrators, as well as executive directors of small, community-based organizations. faculty director

Joel Brockner, Phillip Hettleman Professor of Business and Chair of Management Division The Director’s View: “This program gives middle managers a solid general management foundation from which to contribute meaningfully to their organizations, as well as the opportunity to hear, and learn from, their peers. It is a transformational week for our participants.” dates

tuition

Application deadline: December 1, 2011 February 12–17, 2012

us$3,500 Tuition assistance may be available.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Programs in Partnership

Risk Management To meet the demands of risk and finance professionals, the Professional Risk Managers’ International Association (PRMIA) Institute and Columbia Business School Executive Education present a series of classroom-based educational programs that feature top faculty members from Columbia Business School.

Held in New York, the sessions, spanning risk management fundamentals and current best practices, can be taken individually or as a package. how you will benefit

The programs teach the essential elements of finance, risk measurement, markets, and financial instruments. You will learn the best practices of market, credit, and operational risk management and how to integrate the knowledge gained into a capital allocation framework. who should attend

All professionals who want to develop their knowledge and understanding of risk management priorities in all sectors. prmia

PRMIA is a fast-growing, collaborative network of risk professionals from around the globe who are defining and implementing the best practices of risk management.

Columbia Business School’s partnership with the PRMIA Institute is a strong reflection of both institutions’ commitment to setting the highest standards for education in risk management. dates

tuition

January 11–May 30, 2012 This program meets one evening per week for 20 weeks.

For information on program tuition, please contact Kristin Lucas at 612-605-3849 or training@prmia.org.

Dates, prices, and locations subject to change.

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Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

Programs in Partnership

The Columbia Coaching Certification Program The Columbia Coaching Certification Program is offered in conjunction with Teachers College at Columbia University. Coaching is one of the fastest-growing areas of leadership development. This program, which requires the completion of two five-day workshops, provides you with the tool kit to link coaching skills with business strategy and initiatives.

Participants can focus on providing coaching either for outside clients or inside an organization. The Advanced Coaching Intensive Workshop explores coaching strategies and tactics for building leadership capabilities while enhancing organizational performance.

The practicum segment delivers field experience in applying practices and tools and provides structured online peer-coaching labs as well as work with a mentor. for more information

Columbia Coaching Certification Teachers College Columbia University Call 800-209-1245 or visit www.tc.edu/coachingcertification dates

tuition

For information on program dates, please contact Teachers College.

Tuition varies depending on the program.

For details visit: www.tc.edu/coachingcertification.

Dates, prices, and locations subject to change.

Columbia Business School Executive Education • 212-854-3395 | execed@columbia.edu | www.gsb.columbia.edu/execed

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Programs in Partnership

Global Account Manager Certification Program Offered in partnership with the University of St. Gallen in Switzerland, the Global Account Manager Certification Program transforms high-potential account managers into true global business leaders, equipping them with the tools to drive growth, profitability, and competitive differentiation with customers.

Offered in compelling interactive sessions, the collaborative learning model utilizes senior executives from leading global firms and innovative subject experts. how you will benefit

The emphasis is on the practical application of key concepts, focusing on your specific challenges en route to mastering the complex role of the global customer manager. You will be better able to provide customers with solutions that enable them to grow, differentiate, and compete, as well as influence customers’ business strategies.

• Strengthen your focus on global customers as a firm’s most

important asset.

• Learn to drive revenue, growth, and profitability with strategic customers.

• Build commitment within your organization by applying new

concepts and tools.

who should attend

International sales professionals charged with direct customer responsibilities. faculty directors

Noel Capon, R. C. Kopf Professor of International Marketing, Columbia Business School Christoph Senn, Senior Lecturer of International Management, University of St. Gallen, and Adjunct Professor of Marketing, Columbia Business School dates

tuition

February 27–March 2, 2012 Module I: St. Gallen June 11–15, 2012 Module II: St. Gallen September 17–21, 2012 Module III: New York

us$28,500 Includes breakfast, lunch and all materials. For team fees and multiyear corporate contracts, please contact Libby Souder at libby.souder@amc.com.

Dates, prices, and locations subject to change.

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Certificate in Business Excellence and The Complete Executive Experience

The Certificate in Business Excellence (CIBE) is exclusive to Columbia Business School. Participants have the opportunity to earn the CIBE by completing a total of 18 program days in four years. The CIBE recognizes your achievement and the investment you and your company have made in your education and development. Any program can be applied toward the completion of the certificate.

Choose programs that suit your needs and meet your educational criteria. Columbia also can work with your company to develop a cobranded CIBE that aligns with your corporate objectives.

CIBE recipients receive select alumni benefits: • Invitations to Columbia Business School alumni events and programs around the world.

• Global networking opportunities.

• Lifetime Columbia Business School e-mail address.

• Subscriptions to Columbia Business School publications.

Columbia Business School Executive Education programs offer the complete executive experience.

Residential programs include Executive Well-Being sessions that address your physical and mental needs and help you develop positive lifestyle practices. These sessions provide a revitalizing atmosphere that enhances your classroom learning and gives you time for recreation.

During residential programs, participants and faculty members reside together and have ample opportunity to connect and establish a vibrant learning community. Time is set aside for relaxation, when program participants can interact in less formal venues. Evenings also may include presentations, workshops, and small-group discussions, as well as social events and dinners.

Many participants report long-lasting friendships with the people they meet at Columbia Business School Executive Education programs.

• Eligibility to join Columbia Business School alumni clubs.

Please contact 212-854-3395 or execed@ columbia.edu for assistance.

Columbia Business School Executive Education

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Custom Programs

The Columbia Custom Experience Organizations facing strategic, leadership, or management challenges or who are looking to strengthen performance in these areas can greatly benefit from a Columbia Business School Executive Education custom program.

The School’s custom program design is guided by a firm belief that an idea, no matter how brilliant, has ultimate value only when it is put into action.

This approach holds that life is the classroom for the executive and reinforces the concept that people learn best through, and from, real-life experiences.

Maximizing this approach, the custom team partners with organizations to design, develop, and deliver programs that address unique challenges, applying state-of-the-art research and thought leadership to implement solutions that will achieve results.

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Columbia Business School Executive Education

The Columbia Difference: Faculty Involvement Custom programs offer organizations something unique right from the start: a dedicated Columbia Business School professor who designs the program and acts as a faculty lead for the entire engagement.

Each Columbia faculty director, in partnership with your organization, establishes educational objectives that reflect your desired goals and then shapes the program accordingly: developing the curriculum and recruiting contributing faculty members in the required areas of expertise.

During the program, the faculty director weaves the “golden thread� of the program, laying out the road map for participants and demonstrating how the program builds to achieve the objective.

The Benefits of Custom Programs

Recent Custom Clients

• Generates tangible and measurable results that impact your bottom line and deliver a lasting competitive advantage.

Bovis Lend Lease

M&T Bank

Center for Curatorial Leadership

Novartis Oncology

• Equips your organization and staff for success in a rapidly changing, globally competitive environment by embedding learning systems and a common business language in your culture.

• Establishes a continuing brain trust, which grows in value over the long term through follow-up modules, after-action reviews, and in-depth knowledge of the organization.

• Develops a thorough situational analysis of your own situation.

• Exposes your executives to the latest selfassessment, project management, and financial analysis tools, often developed by Columbia’s own faculty members.

Cheung Kong Graduate School of Business Deloitte

Pernod Ricard USA Siam Cement Group Société Générale

Deutsche Bank

Standard & Poor’s (S&P)

Deutsche Telekom

Swiss Re

Ericsson

Telefónica

Japan Bank for International Cooperation (JBIC)

Time Warner Tudor Investment Corporation

• Maximizes the impact via impeccable client service from dedicated Columbia projectmanagement teams.

For more information, please contact Clayton Shedd at cs2746@columbia.edu.

Columbia Business School Executive Education

37

Program Policies

Admission Qualifications Successful candidates should have managerial experience and responsibilities relevant to the program’s objectives and as outlined in each program’s “Who Should Attend” description.

Language Requirements Participants must be sufficiently fluent in English (recommended TOEIC score: 750–800) to complete reading assignments and participate meaningfully in discussions and groups.

Application You can register for programs by visiting www.gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice. All tuition and fees must be paid before the start of the program.

Deadlines Qualified applicants are accepted on a first-come, first-served basis. Programs are often fully subscribed. Early registration is recommended.

38

Columbia Business School Executive Education

Cancellation Policy: Withdrawals, Transfers, Substitutions All notification of withdrawals, transfers, and substitutions must be sent in writing to Columbia Business School Executive Education. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or fewer from the program start date are subject to fees as described below.

Time

Cancellation/Transfer Penalty

More than 30 days’ notice

0%

14 to 30 days’ notice

30%

Fewer than 14 days’ notice

50%

Substitutions: All participant substitutions are subject to the sole discretion of Columbia Business School Executive Education. Requests must be submitted in advance and will be reviewed on an individual basis, based on participant qualifications and time needed for any program pre-work.

Collaborate with Columbia A few days’ investment will yield years of dividends.

Do you have additional questions about the programs?

Contact our Learning Solutions Specialists at 212-854-3395 or execed@columbia.edu.

The specialists have advised many participants and can be a helpful resource as you take the next step in executive education.

Refunds: Any remaining balance of a cancelled program’s payment can be applied to another Columbia Business School Executive Education program within one year. After one year, the balance is nonrefundable.* Full tuition is nonrefundable under these conditions: 1. The registrant or substitute does not enroll in another program within one year** of the original start date, and/or 2. The registrant or substitute defers or transfers more than two times.

Visas If you require a visa, you will need a B1 business visa. Some embassies may ask that you apply for a student visa, but because these programs are nondegree and participants are visiting the United States on business, the B1 is appropriate. Columbia

Business School Executive Education follows the US State Department guidelines, which can be found at http://travel.state.gov/visa/questions/ questionsďźż4433.html. It is against University policy for a representative to contact an embassy on behalf of a participant. However, there is a standard letter that can be sent to you to present to the embassy, if needed. To request this letter, please contact execed@columbia.edu.

* Columbia Business School Executive Education is not responsible

for travel or related costs under any circumstances. Participants may want to consider purchasing trip cancellation insurance in the unlikely event that a program is cancelled or they cannot attend for personal or professional reasons.

** For any program with more than two iterations in an enrollment year, tuition is nonrefundable after the second transfer.

CONCEPT/Design: Suka, NY / sukacreative.com

Transfers: Transfer requests must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Columbia Business School Executive Education Armstrong Hall, 4th Floor 2880 Broadway New York, NY 10025 212-854-3395 execed@columbia.edu www.gsb.columbia.edu/execed