Hors série International

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S P É C I A L I NT E R N AT I O N A L

décembre

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2014

Caen Normandie

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Le magazine d’information des CCI de Normandie

Ouest Normandie

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Portes de Normandie

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Seine Estuaire

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© alphaspirit / Shutterstock

Ambitions internationales

Seine Mer Normandie

2

Spécial INTERNATIONAL

AU SOMMAIRE DE

SPÉCIAL INTERNATIONAL

04

08

10

Les clubs d’entreprises sont l’endroit idéal pour le partage d’expérience et les bonnes approches des marchés internationaux.

La Chine et l’Inde font partie des destinations sur lesquelles Haropa assied son développement mondial.

Partir à la conquête de nouvelles destinations, c’est plus simple avec les missions organisées par le réseau des CCI.

Interview. 06 Erwan Le Roux

exhorte les entreprises ȃ kǡHTCPEJKT NG ECR FG NC RGWTǡz SWK NGU HTGKPG FCPU NGWT internationalisation. 12 Ambition. .C OCTSWG (TCPEG UG EQPUVTWKV

14 FG NŨGZRQTV GP (TCPEG Focus. .GU EJKHHTGU

et en Normandie.

Valley. 16 Silicon .G kǡIGGMVQWTǡz FGU

entreprises normandes au pays de Steve Jobs GV /CTM <WEMGTDGTI

18 Tweed. Le laboratoire de Nutriset pour les nouvelles solutions alimentaires GP #HTKSWG 20 Interface. 7PG FȌEQWXGTVG « présidentielle » FW %CWECUG

24 Univerre, une entreprise

SWK PG VTCXCKNNG SWŨȃ NŨKPVGTPCVKQPCN 26 Erasmus. .ŨKPVGTPCVKQPCN GUV NG UȌUCOG FGU CEVKHU FG demain. 28 Biscuiterie de l’Abbaye. #FCRVGT UQP RCEMCIKPI CWZ OCTEJȌU internationaux.

Le magazine d’information des CCI de Normandie Normandinamik, magazine bimestriel, est édité par la CCI Normandie 10 quai de la Bourse - CS 41803 76042 Rouen CEDEX 1. Tél. 02 35 88 44 42 www.normandie.cci.fr

>>> Découvrez « Vive l’Éco », le magazine TV des entrepreneurs et de l’économie régionale

Directeur de la publication : Jean Pierre Désormeaux • Directeur de la rédaction : Florence Dubosc Rédacteur en Chef : François Colombier - Tél. 02 35 14 38 13 - francois.colombier@normandie.cci.fr E mail : redaction.normandinamik@normandie.cci.fr • Journaliste : Isabelle Pauthier - Tél. 02 35 14 37 11 Secrétaire de rédaction : Nicole Vespier - Tél. 02 35 14 37 12 • Photographe : Pascal Monnet Conception graphique : Groupe Arcange • Mise en page : Aprim • Impression : Groupe Corlet - Z.I. Route de Vire BP 86 - 14110 Condé-sur-Noireau • Routage : BrioGraphic • Tirage : 110 000 exemplaires Numéro ISSN : 2273 - 6751 • Dépôt légal : à parution Régie publicitaire : Annaïck Séve-Jourde - Tél. 02 35 14 38 11 - 06 84 69 91 69 - annaick.seve@normandie.cci.fr

décembre 2014

3

Les clubs permettent d’organiser des déplacements à l’international QW FG HCKTG XGPKT FGU FKTKIGCPVU ȌVTCPIGTU GP 0QTOCPFKG

CLUBS D’ENTREPRISES

kǡ&GU JKUVQKTGU ȃ TCEQPVGTǡz

Quand un exportateur rencontre un autre exportateur, ils se racontent des histoires d’exportateurs. C’est ce qui fait le succès des clubs animés par les CCI.

L

GU ENWDU FŨGPVTGRTKUGU UQPV NG NKGW KFȌCN RQWT FKCNQIWGT CWVQWT FG NŨGZRQTV +NU TȌWPKUUGPV FGU GPVTGRTGPGWTU SWK RCTVCIGPV NGU OȍOGU RTȌQEEWRCVKQPU GV SWK PŨJȌUKVGPV LCOCKU ȃ HCKTG RCTVCIGT NGWT XȌEW aux autres. &[PCOKE 'ZRQTV TGRTȌUGPVG WPG KNNWUVTCVKQP FG EGVVG HCȊQP FG HCKTG k 5QP QTKIKPG GUV UKORNGš GNNG RCTV FG NC XQNQPVȌ FG NC %%+ FG %CGP SWK ȌVCKV FG F[PCOKUGT NŨGZRQTV .G PQO ȌVCKV FQPE VQWV VTQWXȌ &[PCOKE 'ZRQTV z TȌUWOG #NCKP )CTCHCP #EVC 1WKUVTGJCO RTȌUKFGPV FW ENWD .C RJKNQUQRJKG FG NC UVTWEVWTG TGRQUG UWT FGWZ RKNKGTUš k 0QWU UQOOGU WP ENWD FŨGPVTGRTGPGWTU WPG CUUQEKCVKQP KPFȌRGPFCPVG z GZRNKSWG V KN k %ŨGUV

4

Spécial INTERNATIONAL

KORQTVCPV ECT EGNC PQWU FQPPG WPG autonomie, une liberté de ton et de EJQKZ FCPU NGU UWLGVU SWG PQWU VTCKVQPU z .G FGWZKȋOG RQKPV KORQTVCPV GUV NC OWNVKFKUEKRNKPCTKVȌš k 0QWU PG PQWU CVVCEJQPU RCU ȃ WP UGEVGWT IȌQITCRJKSWG WPG VCKNNG FŨGPVTGRTKUG QW ȃ WPG CEVKXKVȌ RTȌEKU +N PŨ[ C RCU FG RTKOQ GZRQTVCVGWTU QW FGU GZRGTVU EQPƒTOȌU 6QWV NG OQPFG GUV UWT WP RKGF FŨȌICNKVȌ FCPU WP GURTKV FŨȌEJCPIG GV FG RCTVCIG z 5K #NCKP )CTCHCP KPUKUVG UWT EGVVG PQVKQP EŨGUV SWŨKN C EQPUVCVȌ SWG FCPU NŨGZRQTV EJCEWP k C WPG JKUVQKTG ȃ TCEQPVGT z +N KNNWUVTG EGVVG KFȌG RCT NŨGZGORNGš k 7PG ITCPFG GPVTGRTKUG JCDKVWȌG ȃ VTCXCKNNGT CWZ DZVCVU 7PKU SWK EQPPCȑV RCTHCKVGOGPV EG OCTEJȌ GV SWK FȌEKFG

FG UŨKPVȌTGUUGT ȃ NC %JKPG CWTC VQWV ȃ CRRTGPFTG FŨWPG RGVKVG UVTWEVWTG SWK C FȌLȃ CDQTFȌ EG RC[U 1P CRRTGPF FGU GZRȌTKGPEGU FGU CWVTGU /ȍOG UK QP VTQWXG DGCWEQWR FŨKPHQTOCVKQPU UWT +PVGTPGV TKGP PG XCWV NC EQPPCKUUCPEG JWOCKPG PQVCOOGPV FCPU NŨCRRTQEJG FGU FKHHȌTGPVGU EWNVWTGU z .G ENWD UG TȌWPKV ȃ HQKU RCT CP GV TCLQWVG FGWZ ȃ VTQKU XKUKVGU FŨGPVTGRTKUGU UWT NG VGTTCKP VQWLQWTU RQTVȌ RCT NC XQNQPVȌ FŨCRRTGPFTG GV FG EQORTGPFTG 6TȋU CEVKH NG ENWD DZEJCPIGU 0QTOCPFKG #HTKSWG '0# GUV WP TȌUGTXQKT FŨGZRȌTKGPEGU TȌWUUKGU k +N OŨC HCKV FȌEQWXTKT NŨ#HTKSWG NGU FKHHȌTGPVGU HCȊQPU FG VTCXCKNNGT %GNC OŨC CWUUK TCUUWTȌ FŨȍVTG GPVQWTȌ NQTU FG OGU RTGOKGTU XQ[CIGU z

VȌOQKIPG /CTE /GTEKGT $WTQFQE &CTPȌVCN %ȌNȌDTCPV k NŨȅOG CHTKECKPG z SWK UG TGVTQWXG CW UGKP FW ENWD KN UCKV k SWŨCW OQKPFTG UQWEK LG RGWZ EQPVCEVGT FŨCWVTGU OGODTGU RQWT ȌEJCPIGT FKUEWVGT z .ŨGHƒECEKVȌ FG NŨCEEQORCIPGOGPV UŨGZRTKOG FCPU NC TȌWUUKVG FG NŨCEVKXKVȌ GZRQTVCVTKEG /CTE /GTEKGT VTCXCKNNG CXGE NG 6QIQ GV NG 5ȌPȌICN Qș UG sont implantés deux points de vente. k ,G OG TGPFU TȌIWNKȋTGOGPV UWT RNCEG RQWT HQTOGT NGU XGPFGWTU NGU OQPVGWTU FG OGWDNGU +N HCWV HCKTG NG FȌRNCEGOGPV EŨGUV GUUGPVKGN RQWT KPUVCWTGT WPG EQPƒCPEG TȌEKRTQSWG z .KGW EQPXKXKCN 2NWU TȌEGOOGPV ETȌȌ /CPEJG 'ZRQTV

CRRGNG\ NG /': TGITQWRG OGODTGU UQWU WPG HQTOG CUUQEKCVKXG +N C ȌVȌ RCTVKEWNKȋTGOGPV CEVKH ȃ NŨQEECUKQP FGU ,GWZ DZSWGUVTGU /QPFKCWZ k UGPUKDKNK-

Rien ne vaut la connaissance humaine sant les entreprises autour des opporVWPKVȌU SWG RTȌUGPVCKV EG TGPFG\ XQWU FŨCORNGWT KPVGTPCVKQPCNG z GZRNKSWG 'TYCP .G 4QWZ OGODTG FG NC EQOOKUsion internationale de la CCI Centre et 5WF /CPEJG &CPU NGU RTQEJCKPU OQKU RNWUKGWTU CEVKQPU UGTQPV OGPȌGU GP FKTGEVKQP FW OCTEJȌ CPINCKU CXGE RCT GZGORNG FGU TȌWPKQPU FŨKPHQTOCVKQP UWT NG EQWTVCIG FG FGXKUGU WPG TGPEQPVTG $VQ$ CXGE NGU ȑNGU CPINQ PQTOCPFGU QW GPEQTG WPG OKUUKQP FȌEQWXGTVG FW ENWUVGT FG NC %KV[ ȃ .QPFTGU 1TICPKUGT TȌIWNKȋTGOGPV FGU ȌXȌPGOGPVU GUV WPG FGU ENȌU FG NC TȌWUUKVG FGU ENWDU %ŨGUV CKPUK SWG NG %GTENG FGU

Exporter = Innover 'PVTGǭ GVǭ ǭ FGU UQEKȘVȘU GZRQTVCVTKEGU QPV KPPQXȘ EQPVTG ǭ FGU UQEKȘVȘU PQP GZRQTVCVTKEGU UGNQP WPG ȘVWFG FG Nũ+PUGG En particulier, la proportion de sociétés engagées dans des innovations VGEJPQNQIKSWGU PũGUV SWG FG ǭ RQWT NGU UQEKȘVȘU FQPV NG OCTEJȘ GUV TȘIKQPCN QW PCVKQPCN EQPVTG ǭ RQWT NGU UQEKȘVȘU SWK GZRQTVGPV 'P QWVTG ǭ FGU UQEKȘVȘU GZRQTVCVTKEGU QPV KPVTQFWKV WP RTQFWKV PQWXGCW UWT NG OCTEJȘ EQPVTG UGWNGOGPV ǭ FGU CWVTGU /șOG FCPU NũKPHQTOCVKQP et la communication, où l’introduction de nouveaux produits est TGNCVKXGOGPV HTȘSWGPVG ǭ FGU UQEKȘVȘU FG EG UGEVGWT EGVVG RCTV GUV PGVVGOGPV RNWU HQTVG RCTOK NGU UQEKȘVȘU GZRQTVCVTKEGU ǭ EQPVTG ǭ RQWT NGU CWVTGU UQEKȘVȘU 7PG CPCN[UG EQPƓTOG EG EQPUVCVŢ ȏ UGEVGWT GV VCKNNG KFGPVKSWGU SWũGNNGU CRRCTVKGPPGPV ȏ WP ITQWRG QW PQP NC RTQDCDKNKVȘ FũKPPQXGT GUV DGCWEQWR plus élevée pour les sociétés exportatrices que pour les autres, surtout en produits, et notamment en produits nouveaux sur le marché. En effet, GZRQTVGT KORNKSWG WPG CFCRVCVKQP ȏ WP OCTEJȘ GZVȘTKGWT EQPEWTTGPVKGN UQWXGPV GZKIGCPV +N GUV RNWU FKHƓEKNG FG UũKORQUGT UWT NG OCTEJȘ KPVGTPCVKQPCN CXGE FGU RTQFWKVU FȘLȏ GZKUVCPVU GP TCKUQP PQVCOOGPV des coûts engendrés par le commerce international (transport, adaptation CWZ PQTOGU GP XKIWGWT FCPU NGU FKHHȘTGPVU RC[U z

'ZRQTVCVGWTU FG NŨ1TPG SWK C HȍVȌ UGU VTGPVG CPU GP C NCPEȌ NG EQPEQWTU k .G 2KGF ȃ NŨDZVTKGT z CƒP FG UQNNKEKVGT GV FŨGPEQWTCIGT NŨKPKVKCVKXG FŨWP LGWPG ȃ FȌXGNQRRGT WP RTQLGV ȃ NŨKPVGTPCVKQPCN OGVVCPV GP UEȋPG WP RTQFWKV QW WP UCXQKT HCKTG (QTV FŨWPG VTGPVCKPG FG OGODTGU EG ENWD SWK HCKV WPG NCTIG RNCEG CWZ k CRRTGPVKU GZRQTVCVGWTU z EQPƒTOG NC VGPFCPEG FG UGU EQTGNKIKQPPCKTGUš ȍVTG WP NKGW EQPXKXKCN FCPU NGSWGN NGU CFJȌTGPVU k EQNNGEVGPV NGU VTWEU GV CUVWEGU RQWT UG FȌXGNQRRGT ȃ NŨKPVGTPCVKQPCN z

CONTACTS Club Échanges Normandie Afrique http://www.africa-europa.net/cena Cercle des Exportateurs de l’Orne VOCEJCFQ"HNGTU EEK HT 6ȌN Manche Export Anne-Lise Fer CNH"ITCPXKNNG EEK HT 6ȌN Dynamic Export Florence Poiblaud HRQKDNCWF"ECGP EEK HT 6ȌN

décembre 2014

5

INTERVIEW

Erwan Le Roux

ȘNW FG NC %%+ %GPVTG GV 5WF /CPEJG

L’export est une démarche

: Les CCI de Normandie sont-elles très présentes auprès des HQWUHSULVHV H[SRUWDWULFHV̭" (UZDQ /H 5RX[˱ 'P 0QTOCPFKG NGU %%+ FKURQUGPV FŨWPG XTCKG VTCFKVKQP FG UQWVKGP FGU GPVTGRTKUGU ȃ NŨKPVGTPCVKQPCN SWK UŨGUV ECTCEVȌTKUȌG RCT NC ETȌCVKQP XQKNȃ EKPS CPU FG %%+ +PVGTPCVKQPCN 0QTOCPFKG TȌUGCW ȃ NŨKPVGTPCVKQPCN pour les entreprises normandes. Cela PQWU RGTOGV FŨȍVTG GPEQTG RNWU CEVKHU CWRTȋU FŨGNNGU FŨCXQKT WPG RTȌUGPEG VGTTCKP RNWU GHƒECEG VQWV GP ȌVCPV RNWU EQORȌVKVKHU FCPU NC TGEJGTEJG FG ƒPCPEGOGPV ECT KN GZKUVG FG PQODTGWZ QWVKNU WVKNGU GV RGTHQTOCPVU %ŨGUV WPG FȌOCTEJG EQORNGZG SWG FŨCEEQORCIPGT WPG 2/' ȃ NŨKPVGTPCVKQPCN +N HCWV FW VGORU FȌEQFGT NGU UKIPCWZ RQUKVKHU HCKTG RTGWXG FG DGCWEQWR FG RTCIOCVKUOG %ŨGUV CWUUK NG TȖNG FGU ENWDU SWK OGVVGPV FG NŨQTICPKUCVKQP GV FW NKCPV : Si ce n’est pas facile, les réussites sont pour autant nombreuses.

'TYCP .G 4QWZ ȘNW CW UGKP FG NC %%+ %GPVTG GV 5WF /CPEJG GUV KORNKSWȘ FG HCȖQP CEVKXG FCPU NC OKUG GP WXTG FG NC UVTCVȘIKG KPVGTPCVKQPCNG EQPUWNCKTG Au plus près du terrain, il constate que les entreprises UQPV TKEJGU FG TȘWUUKVG ȏ l’export, et encourage les plus VKOKFGU ȏ kǭHTCPEJKT NG ECR FG NC RGWTǭz

6

Spécial INTERNATIONAL

(UZDQ /H 5RX[˱ 1P EQPPCȑV NC TKEJGUUG de notre tissu de PME. Le talent est là, EQOOG NGU RTQFWKVU NGU OCTSWGU SWK PŨGZKUVGPV RCU CKNNGWTU .ŨKPPQXCVKQP GUV RCTVQWV GV QP UCKV ȃ SWGN RQKPV GNNG GUV KPFKURGPUCDNG RQWT NŨKPVGTPCVKQPCN .ŨGUUGPVKGN GUV FŨKFGPVKƒGT NGU GPVTGRTKUGU SWK QPV NC ECRCEKVȌ FŨCNNGT ȃ NŨGZRQTV SWK QPV FGU RTQLGVU UȌTKGWZ 0QVTG TȖNG GUV FG NGU CEEQORCIPGT CWVQWT FŨKFȌGU HQTVGU EQOOG NC XKUKQP NC UVTCVȌIKG NŨGPICIGOGPV 0QWU FGXQPU NGU CKFGT ȃ RCUUGT NG ECR FG NC RGWT

Speak english +N PũGUV RNWU NG VGORU FG NG TGITGVVGT QW PQP OCKU NũCPINCKU UũGUV KORQUȘ EQOOG NCPIWG KPVGTPCVKQPCNG FGU CHHCKTGU %GNC RGWV EQPUVKVWGT WPG DCTTKȗTG UWRRNȘOGPVCKTG RQWT NGU GPVTGRTGPGWTU RGW QW OCN HQTOȘU CW DKNKPIWKUOG Pour Erwan Le Roux, qui a travaillé quinze ans en Irlande, NũCTIWOGPV PũGUV RCU TGEGXCDNG 'V KN HCKV CRRGN ȏ NũJKUVQKTG RQWT NG FȘOQPVTGTŢ kǭ%ũGUV ȏ ECWUG FũWP 0QTOCPF SWG NC NCPIWG WPKXGTUGNNG GUV NũCPINCKU 0QWU PG FGXQPU RCU GP CXQKT RGWT ECT PQU TCEKPGU UQPV ȏ ǭ CPINQ PQTOCPFGU FQPE NCVKPGU FQPE RNWU HCEKNGOGPV CRRTQRTKCDNGU RCT FGU (TCPȖCKUǭz &ũCWVCPV RNWU SWG RQWT WP EJGH FũGPVTGRTKUG KN PG UũCIKV RCU FG kǭRCTNGT NũCPINCKU UJCMGURGCTKGPǭz OCKU FũWVKNKUGT WP NCPICIG FG DCUG RTCIOCVKSWG SWK RGTOGV NC EQOOWPKECVKQP kǭ#XGE SWGNSWGU GHHQTVU ITCOOCVKECWZ FG EQPLWICKUQP GV FG EQPLQPEVKQPU FG EQQTFKPCVKQP QP RGWV VQWV ȏ HCKV RCTNGT DWUKPGUUǭz CHƓTOG 'TYCP .G 4QWZ SWK FQPPG WP VW[CW QTKIKPCN RQWT RTQITGUUGTŢ kǭ+N HCWV TGICTFGT FGU FGUUKPU CPKOȘU ECT NG VGZVG UKORNG GUV EQPEQOKVCPV FG NũCEVKQP %ũGUV WPG GZEGNNGPVG HCȖQP FũCRRTGPFTGǭz

: N’importe quelle enWUHSULVH SHXW VH ODQFHU GDQV O̵H[SRUW̭" (UZDQ /H 5RX[˱ .C UVTCVȌIKG KPVGTPCVKQPCNG UG RTȌRCTG 'NNG PG RGWV RCU UŨKORQUGT RCT FȌHCWV %ŨGUV WPG FȌOCTEJG SWK FQKV UG FȌENGPEJGT CW DQP OQOGPV CRTȋU WPG TȌHNGZKQP SWK RGWV ȍVTG NQPIWG UWT VQWU NGU VGPCPVU GV CDQWVKUUCPVU /CKU CW VQVCN SWCPF QP GZRQTVG QP PG UWDKV RCU NC ETKUG 2CTVCPV FG EGVVG CPCN[UG NC XQNQPVȌ FW TȌUGCW FGU %%+ GUV FŨCEETQȑVTG NG PQODTG FŨGPVTGRTKUGU GZRQTVCVTKEGU +N HCWV TGRȌTGT NGU RQVGPVKGNU NGU EQPXCKPETG NGU CEEQORCIPGT RQWT SWŨGNNGU CKGPV WP TGVQWT TCRKFG +N HCWV CWUUK NGWT FQPPGT EQPƒCPEG %ŨGUV NC RTGOKȋTG FȌOCTEJG FG NŨGZRQTV : L’export est par G«ͤQLWLRQ XQ FKDPS G̵LQWHUYHQWLRQ extrêmement vaste. Comment procéGHU SRXU IDLUH VHV SUHPLHUV SDV̭" (UZDQ /H 5RX[˱ %ŨGUV DKGP FG EQOOGPEGT RCT PQVTG RNWU RTQEJG XQKUKPš NŨ#PINGVGTTG %ŨGUV WP OCTEJȌ EQNQUUCN ,G RGPUG RCT GZGORNG CW OCTEJȌ CITQCNKOGPVCKTG .GU #PINCKU TCHHQNGPV FG PQU RTQFWKVU +N PŨGUV RCU VTȋU EQORNKSWȌ FG OGVVTG GP RNCEG FGU U[UVȋOGU NQIKUVKSWGU CXGE NG UWF FW RC[U 6QWV GUV RQUUKDNG ITȅEG ȃ NC RTQZKOKVȌ

1P RGWV GPUWKVG ȌNCTIKT ȃ NŨ'WTQRG GP TCKUQP FGU HCEKNKVȌU FQWCPKȋTGU GV OQPȌVCKTGU 7P CWVTG KPVȌTȍV GUV SWG NŨ'WTQRG CRRTGPF ȃ UŨCFCRVGT CWZ EWNVWTGU NQECNGU EG SWK GUV GUUGPVKGN GP OCVKȋTG FŨGZRQTV 6TCXCKNNGT CXGE FGU #NNGOCPFU QW CXGE FGU +VCNKGPU EG PŨGUV RCU NC OȍOG EJQUG #RTȋU DKGP UțT NGU KOOGPUGU OCTEJȌU TWUUGU CUKCVKSWGU COȌTKECKPU CHTKECKPU FGOCPFGPV FŨCWVTGU V[RGU FŨCRRTQEJGU .ȃ CWUUK NGU %%+ UCXGPV EQOOGPV UŨ[ TGVTQWXGT FCPU EGVVG ITCPFG EQORNGZKVȌ : Pour convaincre, rien ne vaut l’exemple. Avez-vous des cas d’entreprises qui ont particulièrement bien su saisir leur chance à O̵H[SRUW̭" (UZDQ /H 5RX[˱ .GU GZGORNGU UQPV nombreux. Je pense notamment à FGWZ ECU RTȌEKU FŨGPVTGRTKUGU SWK QPV EQPPW WP UȌXȋTG EQWR FŨCTTȍV GP NŨQEEWTTGPEG WP KPEGPFKG GV SWK QPV VTQWXȌ NGU TGUUQWTEGU RQWT UG TGPFTG ȃ NŨKPVGTPCVKQPCN %GNC C ȌVȌ NG ECU FG .CWFGUEJGT ȃ %CTGPVCP SWK C TGOKU GP RNCEG UQP QWVKN FG RTQFWEVKQP C FQWDNȌ UQP CEVKXKVȌ GV C UW RCUUGT ȃ NŨGZRQTV $NCPEJGV ȃ #XTCPEJGU C UCKUK une opportunité pour aller aux Pays$CU EG SWK CW RCUUCIG NWK RGTOGV FŨCDQTFGT NG FTQKV FGU CHHCKTGU CPINQ

UCZQP &ŨCWVTGU ECU OG XKGPPGPV ȃ NŨGURTKV FŨGPVTGRTKUGU SWK QPV UW RTGPFTG NGWT EJCPEGš NGU ƒNVTGU )WȌTKP SWK VTCXCKNNGPV DGCWEQWR CXGE NŨ#NNGOCIPG GV UQP KPFWUVTKG CWVQOQDKNG GV SWK FKCNQIWGPV GP CPINCKU UCPU CWEWP RTQDNȋOG CXGE NGWTU KPVGTNQEWVGWTU .GU XCPU 6JȌCWNV ȃ 2QPU SWK QPV UW KORQUGT WP RTQFWKV FG SWCNKVȌ UCPU TKXCN CWRTȋU FŨWPG EKDNG CKUȌG GP RȌPKPUWNG CTCDKSWG GP 5ECPFKPCXKG CWZ DZVCVU 7PKU GP )TCPFG $TGVCIPG 1W GPEQTG NG ITQWRG /CKUQPPGWXG ȃ %ȌTGPEGU CEVGWT GWTQRȌGP OCLGWT FW OCTEJȌ FG NC EQPEGRVKQP HCDTKECVKQP GV EQOOGTEKCNKUCVKQP FG EKVGTPGU 1er GZRQTVCVGWT FG HțVU ȃ DKȋTG GP #PINGVGTTGŲ 5WT WP RNCP RNWU INQDCN KN HCWV ȍVTG EQPUEKGPV SWG NŨKOCIG FG OCTSWG FG NC (TCPEG GUV GZEGNNGPVG dans plusieurs pays du monde. 0QU ITCPFGU ȌEQNGU PQU WPKXGTUKVȌU NŨKPPQXCVKQP FG PQU GPVTGRTKUGU PQVTG ECRCEKVȌ ȃ ETȌGT FGU RTQFWKVU SWK répondent au besoin. Nous ne partons RCU FG \ȌTQ : Avez-vous quelques bons conseils à donner aux futurs H[SRUWDWHXUV̭" (UZDQ /H 5RX[˱ 1P UCKV SWG NŨGZRQTV FGOCPFG FW VGORU SWG NGU XQ[CIGU UQPV HCVKICPVU #W FȌRCTV FG VQWVG HCȊQP NG EQPVCEV RJ[UKSWG GUV KPFKURGPUCDNG 1P PŨCXCPEG RCU UCPU EQPPCȑVTG RTȌEKUȌOGPV UGU KPVGTNQEWVGWTU /CKU GPUWKVG KN GUV VQWV ȃ HCKV RGTVKPGPV FŨWVKNKUGT FGU OȌVJQFGU FG XKUKQEQPHȌTGPEGU ,G RGPUG CWUUK CW U[UVȋOG FW 8QNQPVCTKCV +PVGTPCVKQPCN GP 'PVTGRTKUG SWK GUV UQWU WVKNKUȌ CNQTU SWŨKN UŨCXȋTG VTȋU RTQFWEVKH .GU UQNWtions existent.

décembre 2014

7

La Chine est une des destinations privilĂŠgiĂŠes pour les trois ports d’Haropa, SWK TČŒCNKUGPV ÇĄ FG NGWT CEVKXKVČŒ EQPVGPGWTU XGTU NŨ#UKG FQPV ÇĄ UWT la Chine.

PORTS

Haropa, naturellement international

2QWT CEETQČ?VTG UQP KPĆ”WGPEG KPVGTPCVKQPCNG *CTQRC OGV GP place des dĂŠlĂŠgations dans les grandes zones ĂŠconomiques. 8

SpĂŠcial INTERNATIONAL

L

ŨKPVGTPCVKQPCN HCKV RCTVKG FG NC TCKUQP FŨȍVTG FŨWP RQTV *CTQRC NŨC DKGP EQORTKU EJGTEJCPV ȃ UG FKHHȌTGPEKGT GV ȃ HCKTG XCNQKT UGU CVQWVU FCPU WP EQPVGZVG EQPEWTTGPVKGN GZCEGTDȌ k )CIPGT SWCVTG LQWTU UWT WP temps de transit par rapport à Anvers, EŨGUV WP ȌNȌOGPV FG EQORȌVKVKXKVȌ z TGOCTSWG *GTXȌ /CTVGN FKTGEVGWT IȌPȌTCN FW )TCPF 2QTV /CTKVKOG FW *CXTG SWK EKVG ȌICNGOGPV WP CURGEV VGEJPKSWG OCLGWTš k 0QWU HCKUQPU RCTVKG FGU RQTVU ECRCDNGU FŨCEEWGKNNKT FGU PCXKTGU ȃ RNGKPG EJCTIG .C ECRCEKVȌ PCWVKSWG FG 2QTV RGTOGV FG PG RCU EQPPCȑVTG FG RTQDNȋOG FG VKTCPV FŨGCW QW FŨCKT z .G )2/* HCXQTKUG k FGU RCUUCIGU FQWCPKGTU UKORNKƒȌU GV FȌOCVȌTKCNKUȌU z GV OKUG UWT NC OWNVKOQFCNKVȌ GV NGU EJCPVKGTU NQIKUVKSWGU

RNWUKGWTU EQPUVTWEVKQPU FŨGPVTGRȖVU UQPV RTȌXWGU CW *CXTG EGVVG CPPȌG RQWT CVVKTGT RNWU GPEQTG FG EQORCIPKGU OCTKVKOGU

en Chiffre

9,1

OKNNKCTFU FG VQPPGUŢ C’est le poids des marchandises transportées dans le monde par la voie OCTKVKOG GP EQPVTG ǭOKNNKCTFU GP 2TȗU FG ǭ FW EQOOGTEG OQPFKCN s’effectue par mer et océan.

.G PQODTG FG FȘNȘICVKQPU EQOOGTEKCNGU GUV GP JCWUUG

.ŨKPVGTPCVKQPCN GUV CWUUK FCPU NGU IȋPGU FW RQTV FG 4QWGP $KGP UțT NGU EȌTȌCNGU XKGPPGPV CW RTGOKGT TCPI CXGE NG VKVTG EQPƒTOȌ FGRWKU FGU CPPȌGU FG er port GWTQRȌGP RQWT NŨGZRQTV &ŨCWVTGU VTCƒEU LQWGPV ȌICNGOGPV WP TȖNG %ŨGUV NG ECU FGU XKPU GV URKTKVWGWZš *CTQRC GUV NG RTGOKGT RQTV OQPFKCN RQWT EG VTCƒE CXGE WP OKNNKCTF FG DQWVGKNNGU GZRȌFKȌGU XGTU NGU DZVCVU 7PKU GV NŨ#UKG FW 5WF 'UV .GU EQPVGPGWTU VTCPURQTVCPV FGU RTQFWKVU RȌTKUUCDNGU TȌHTKIȌTȌU

k TGGHGT z UQPV CWUUK GP JCWUUG FG FGRWKU &KURQUKVKH RKNQVG 2QWT TGPHQTEGT RNWU GPEQTG UQP CEVKQP *CTQRC OKUG UWT FGU TGRTȌUGPVCVKQPU FCPU NGU RTKPEKRCWZ RC[U CXGE NGUSWGNU KN PQWG FGU TGNCVKQPU k %ŨGUV HQPFCOGPVCN FŨȍVTG RTȌUGPV UWT RNCEG z GZRNKSWG *GTXȌ /CTVGN 'P %JKPG %JTKUVQRJG %JG[TQWZ GUV GP EQPVCEV k CXGE NGU RTKPEKRCWZ GZRQTVCVGWTU VTCPUKVCKTGU EQORCIPKGU OCTKVKOGU z GV KPVGTXKGPV FCPU VTQKU CUUQEKCVKQPU NQIKUVKSWGU TGITQWRCPV NGU ITCPFU CEVGWTU FW UGEVGWT 7PG CEVKXKVȌ SWK C RGTOKU FŨGZRQTVGT RNWU FG š EQPVCKPGTU XGTU NC %JKPG GP RCT TCRRQTV ȃ FCPU SWCVTG HCOKNNGU FG RTQFWKVUš DQKU GV NKȋIG EJKOKG FGPTȌGU CNK-

OGPVCKTGU GV DQKUUQPU .G *CXTG CEEWGKNNGTC WP FKURQUKVKH RKNQVG FG RNCVG HQTOG GZRQTV XGTU NC %JKPG FGUVKPȌG ȃ HCEKNKVGT NŨCEEȋU FGU 62' 2/' CWZ UGTXKEGU RTQRQUȌU RQWT NŨGZRQTV 'P +PFG NG ECRKVCKPG #XKPCUJ $CVTC GUVKOG SWG k *CTQRC GUV CW E WT FG UGEVGWTU FG ETQKUUCPEG FW RC[U z k ,G UWKU VTȋU EQPƒCPV FG XQKT *CTQRC FGXGPKT WP EJQKZ FG FGUVKPCVKQP RTKXKNȌIKȌ FGU KPFWUVTKGNU FG OQP RC[U z RQWTUWKV KN 7P CEEQTF FG EQQRȌTCVKQP C ȌVȌ UKIPȌ GPVTG NC %%+ FW *CXTG GV EGNNG FG $QODC[ RQWT RGTOGVVTG CWZ GPVTGprises normandes de développer les ȌEJCPIGU CXGE NGWTU JQOQNQIWGU JKPFQWGU 'P #HTKSWG VGTTG FG TGNCVKQPU HQTVGU CXGE NGU RQTVU PQTOCPFU k NG PQODTG FG FȌNȌICVKQPU EQOOGTEKCNGU GUV GP ETQKUUCPEG z UQWNKIPG *GTXȌ /CTVGN 7P VTCƒE UŨCXȋTG RCTVKEWNKȋTGOGPV RQTVGWT EGNWK FGU XQKVWTGU FŨQEECUKQP NG EJKHHTG FG š C[CPV ȌVȌ atteint en 2014. 'P TGNCVKQP CXGE RNWU FG RQTVU FCPU NG OQPFG *CTQRC EQORVG CWUUK UWT NC FȌRTȌEKCVKQP FG NŨGWTQ RCT TCRRQTV CW FQNNCT RQWT CEETQȑVTG UC RTȌUGPEG KPVGTPCVKQPCNG CONTACT www.haropa.com

décembre 2014

9

OPÉRATIONS COLLECTIVES

Esprit de groupe Aborder l’international par des opĂŠrations collectives permet de se sentir plus fort, mieux accompagnĂŠ. Pour se rassurer ou pour des raisons RTCVKSWGU FĹŠQTICPKUCVKQP NGU GPVTGRTKUGU CKOGPV Č? RCTVKT GP PQODTG Č? NĹŠKPVGTPCVKQPCN

La mission ÂŤ AmĂŠrique du Nord Âť a mobilisĂŠ PGWH GPVTGRTKUGU

RQWT SWCVQT\G RCTVKEKRCPVU

C

CI International Normandie a CKPUK TGITQWRČŒ FGU GPVTGprises ĂŠvoluant dans les nouXGNNGU VGEJPQNQIKGU CRRNKSWČŒGU Čƒ NC UCPVČŒ NŨKPIČŒPKGTKG KPFWUVTKGNNG QW NGU DKGPU FŨČŒSWKRGOGPVU Čƒ JCWVG valeur ajoutĂŠe pour les aider Ă approEJGT NG OCTEJČŒ PQTF COČŒTKECKP UQWU WPG FQWDNG HQTOG QTKIKPCNG EQNNGEVKXG puis individuelle. 6QWVG NC FČŒNČŒICVKQP UŨGUV FŨCDQTF RQUČŒG

10

SpĂŠcial INTERNATIONAL

Ă MontrĂŠal, pour une mise Ă niveau EQOOWPG UWT NGU CURGEVU EQOOGTEKCWZ LWTKFKSWGU QW Ć’UECWZ URČŒEKĆ’SWGU au Canada et aux États-Unis. Puis, EJCEWP HWV NKDTG FG EJQKUKT WPG QW RNWUKGWTU FGUVKPCVKQPU GP HQPEVKQP FG UGU KPVČŒTČ?VU GV FG UGU TGPFG\ XQWU %G HWV NG ECU RQWT NŨGPVTGRTKUG '[G$TKF +PUKFG

%CGP SWK C RCTEQWTW FG PQODTGWZ MKNQOČ‹VTGU Čƒ VTCXGTU VQWV NG EQPVKPGPV RQWT RTČŒUGPVGT UC VGEJPKSWG FG HCDTK-

ECVKQP FG OCVȌTKCWZ J[DTKFGU RQWT NGPVKNNGU FG EQPVCEV FQPV GNNG GUV WP FGU FGWZ UGWNU URȌEKCNKUVGU CW OQPFG k %G IGPTG FG OKUUKQP GUV WVKNG RQWT CEETQȑVTG PQVTG EQPPCKUUCPEG FW OCTEJȌ z VȌOQKIPG NG RTȌUKFGPV FŨ'[G$TKF Emmanuel Veillard. « Nous avons eu FG VTȋU DQPU ȌEJCPIGU OCKU KN TGUVG DGCWEQWR FG VTCXCKN ȃ CEEQORNKT %G PŨGUV RCU GP WP UGWN FȌRNCEGOGPV SWŨQP ƒPCNKUG VQWV +N HCWFTC SWG LŨ[ TGVQWTPG VTȋU TCRKFGOGPV z +N C RW EQPUVCVGT SWG NG PKXGCW FG RTȌRCTCVKQP GP COQPV RGTOGV FŨQDVGPKT FGU TGPFG\ XQWU RGTVKPGPVU OȍOG UK k EG PŨGUV LCOCKU UKORNG FŨKFGPVKƒGT NG DQP KPVGTNQEWVGWT z +N C ȌICNGOGPV CRRTȌEKȌ NŨCURGEV EQOOWP FW FȌDWV FW UȌLQWTš k %ŨGUV EQPUVTWEVKH #XGE NGU CWVTGU FKTKIGCPVU QP CHƒTOG UC UVTCVȌIKG QP TGPHQTEG UC EQPƒCPEG FCPU UQP CRRTQEJG FG NŨGZRQTV z 6QWV CWUUK KPPQXCPVG NC UVCTV WR ECGPPCKUG % 6GZFGX SWK FȌXGNQRRG FGU CRRNKECVKQPU HCXQTKUCPV NC EQOOWPKECVKQP CXGE FGU GPHCPVU CWVKUVGU PŨC RCU JȌUKVȌ ȃ UG HTQVVGT VTȋU VȖV GNNG C ȌVȌ ETȌȌG GP CW OCTEJȌ COȌTKECKPš k +NU QPV XKPIV CPU FŨCXCPEG UWT NG VTCKVGOGPV FG NŨCWVKUOG z EQPUVCVG WP FGU FKTKIGCPVU #TVJWT 4QNNCPF SWK FTGUUG WP EQPUVCV RQUKVKHš k 0QWU CXQPU RW OQPVTGT PQU NQIKEKGNU XQKT EQOOGPV NGU CFCRVGT RQWT EQTTGURQPFTG CW OCTEJȌ XQKT EG SWŨKN PQWU HCWV OGVVTG GP RNCEG RQWT PQWU KPUVCNNGT .ŨQTICPKUCVKQP INQDCNG FW UȌLQWT ȌVCKV GZEGNNGPVG z 5VCPF EQNNGEVKH #WVTG FGUVKPCVKQP VTȋU RTKUȌG NŨ#UKG FW 5WF 'UV &QW\G GPVTGRTKUGU QPV ȌVȌ CEEQORCIPȌGU ȃ *QPI -QPI GP

Corée du Sud et au Japon. Olivier *CWVQV %JQEQNCVU *CWVQV (ȌECOR UG HȌNKEKVG FW XQ[CIGš k .G OCTEJȌ FW EJQEQNCV HTCPȊCKU UWUEKVG WP TȌGN GPIQWGOGPV RQWT NŨGZRQTVCVKQP GP Asie. Il me semblait primordial de solliEKVGT FGU EQPVCEVU UWT RNCEG CƒP FG

KPHQTOCVKQPU UWT NC HCȊQP FG VTCXCKNNGT CXGE NG /CTQE z .ŨGPVTGRTKUG C GPXQ[Ȍ UWT RNCEG WP RTQVQV[RG FG EKVGTPG RQWT FȌOQPVTGT UQP UCXQKT HCKTG FCPU NC SWGUVKQP ETWEKCNG FG NC TȌEWRȌTCVKQP FŨGCW FG RNWKG k .G RCXKNNQP PQTOCPF ȌVCKV OCIPKƒSWG z UG UQWXKGPV GNNG

#XGE NGU CWVTGU FKTKIGCPVU QP CHƓTOG UC UVTCVȘIKG QP TGPHQTEG UC EQPƓCPEG FCPU UQP CRRTQEJG FG NũGZRQTV

FȌXGNQRRGT PQVTG PQWXGCW EQPEGRV FG ECRUWNG EJQEQNCV EQHHTGV FG FȌIWUVCVKQP FG EJQEQNCVU ITCPFU ETWU %ŨGUV WP RTQFWKV WPKSWG ȃ VTȋU ITCPF RQVGPVKGN RQWT NŨGZRQTV GV NG FȌRNCEGOGPV C ȌVȌ VTȋU RQUKVKH RQWT PQWU z .GU UCNQPU UQPV WPG CWVTG HCȊQP FG XQ[CIGT GP ITQWRG EQOOG EG HWV NG ECU RQWT NG FGTPKGT 2QNNWVGE /CTQE RQWT NGSWGN FKZ GPVTGRTKUGU PQTOCPFGU UG UQPV TGVTQWXȌGU EGTVCKPGU FCPU WP UVCPF EQNNGEVKH FŨCWVTGU EQOOG XKUKVGWTU 'NNGU QPV RW ȌICNGOGPV RCTVKEKper à une visite du site Total de %CUCDNCPEC ȃ WP EQEMVCKN FG PGVYQTMKPI GV RQWT JWKV FŨGPVTG GNNGU ȃ FGU TGPFG\ XQWU FŨCHHCKTGU QTICPKUȌU GP RCTVGPCTKCV CXGE NC %%+ (TCPEQ /CTQECKPG k %ŨȌVCKV PQVTG RTGOKȋTG CRRTQEJG FW OCTEJȌ OCTQECKP GP VCPV SWŨGZRQUCPVU z UQWNKIPG 5QRJKG &QDDGNCGTG %KVGTPGU #W\QW 5CKPV 5CȎPU k 0QWU CXQPU RTKU FG VTȋU DQPU EQPVCEVU GV CEEWOWNȌ FŨKORQTVCPVGU

.GU *CXTCKU FG /QTRJQUKU XCNQTKUCVKQP FGU FȌEJGVU KUUWU FŨȌSWKRGOGPVU ȌNGEVTKSWGU GV ȌNGEVTQPKSWGU QPV ȌICNGOGPV WP DKNCP RQUKVKH FW UCNQP GV FG NŨQTICPKUCVKQP IȌPȌTCNG k 2QNNWVGE PQWU C RGTOKU FG PQWGT FGU RCTVGPCTKCVU z TȌUWOG /ȌNCPKG $GFGN SWK UCKV CWUUK SWŨKN HCWFTC TGXGPKT TȌIWNKȋTGOGPV RQWT UG HCKTG EQPPCȑVTGš k 0QWU CXCPȊQPU NGPVGOGPV OCKU UțTGOGPV ȃ NŨGZRQTV z .GPVGOGPV ECT NGU RTQDNȌOCVKSWGU FG TȌEWRȌTCVKQP FGU FȌEJGVU PG UQPV RCU GPEQTG RNGKPGOGPV OCVWTGU CW /CTQE

CONTACT CCI International Normandie Service accompagnement collectif EEK KPVGTPCVKQPCN"PQTOCPFKG EEK HT 0 811 710 707 www.exportennormandie.com

décembre 2014

11

FRANCE

Image de marque La marque France doit permettre de porter haut et fort les valeurs de l’économie nationale, partout dans le monde.

L

C k OCTSWG (TCPEG z C RQWT QDLGEVKH FG XCNQTKUGT NŨKOCIG FG NC (TCPEG FG UGU GPVTGRTKUGU GV FG UGU RTQFWKVU GP (TCPEG EQOOG ȃ NŨȌVTCPIGT 'NNG FQKV RQUKVKQPPGT NG RC[U FCPU NC EQORȌVKVKQP OQPFKCNG GP TȌRQPFCPV ȃ WPG SWGUVKQP EQORNGZG OCKU ETWEKCNG UCXQKT EG SWG NC (TCPEG CRRQTVG CW TGUVG FW OQPFG 2QWT FȌETKTG EGV GPUGODNG WPG OKUUKQP C ȌVȌ EQPƒȌG ȃ 2JKNKRRG .GPVUEJGPGT RTȌUKFGPV FKTGEVGWT IȌPȌTCN FW ITQWRG /CE%CPP FQPV NC RTGOKȋTG VȅEJG C ȌVȌ FG EGTPGT NGU EQPVQWTU FG NC OCTSWG (TCPEG GP RTQRQUCPV RNWUKGWTU CRRTQEJGU QTKIKPCNGU FQPV k NŨKFGPVKƒECVKQP FW TȌEKV ȌEQPQOKSWG FG NC (TCPEG zš EŨGUV ȃ FKTG FȌƒPKT EG SWG RTQFWKV NG RC[U FG FKHHȌTGPV RCT TCRRQTV

12

Spécial INTERNATIONAL

ȃ UGU EQPEWTTGPVU FŨWP RQKPV FG XWG ȌEQPQOKSWG FŨKFGPVKƒGT NGU ENȌU FG TȌWUUKVG RQWT SWG NŨGPUGODNG FG NC RQRWNCVKQP HTCPȊCKUG UŨCRRTQRTKG EG TȌEKV SWŨKN UQKV FKHHWUȌ ȃ VTCXGTU NG OQPFG 4ȘEKV ȘEQPQOKSWG 6TQKU XCNGWTU HQPFCOGPVCNGU GP EQPUVKVWGPV NŨCTEJKVGEVWTGš k .ŨCOQWT FGU IGUVGU GV FW UCXQKT HCKTG NC ECRCEKVȌ ȃ RGPUGT KOCIKPGT KPKVKGT GV NŨCTV FG NC UWTRTKUG ECT NC (TCPEG PŨGUV LCOCKU Nȃ Qș QP NŨCVVGPF GNNG XGWV HCKTG OQFȋNG PG TKGP EQRKGT z +N HCWFTC CWUUK k CFCRVGT NGU RTQITCOOGU UEQNCKTGU FG OCPKȋTG ȃ OGVVTG GP NWOKȋTG ȃ VTCXGTU NŨJKUVQKTG NGU RGTUQPPCNKVȌU GV NGU ȌNȌOGPVU HQPFCVGWTU FW TȌEKV ȌEQPQOKSWG FG NC (TCPEG z

7PG URȌEKCNKVȌ RQWTTCKV UGTXKT FG RQKPV FG FȌRCTVš NG FGUKIP k ENȌ FG NŨȌEQPQOKG FW ::+e UKȋENG SWG NC (TCPEG FQKV UCXQKT UŨCRRTQRTKGT CXCPV SWG FŨCWVTGU PG RGPUGPV ȃ NG HCKTG z .G FȌRȖV CWRTȋU FG NŨ+PRK FW NQIQ k /CFG KP (TCPEG z RGTOGVVTC FŨCWVTG RCTV FŨKFGPVKƒGT NŨQHHTG FG TCUUWTGT UWT NC VTCȊCDKNKVȌ GV FG OKGWZ NWVVGT EQPVTG NGU RTQFWKVU EQPVTGHCKVU 'V RCTEG SWŨWPG OCTSWG PG RGWV SWG UŨCFQUUGT ȃ WPG CRRTQRTKCVKQP EQNNGEVKXG NG HCKV SWG FGU CEVGWTU ȌEQPQOKSWGU GV FGU EKVQ[GPU HTCPȊCKU UG FȌENCTGPV HCXQTCDNGU ȃ NC ETȌCVKQP FG NC OCTSWG (TCPEG GUV WP UKIPG FGU RNWU GPEQWTCIGCPVU

CONJONCTURE

Le lent redémarrage du commerce mondial

D

GRWKU NC ETKUG ȌEQPQOKSWG FG NG T[VJOG FG ETQKUUCPEG FW EQOOGTEG KPVGTPCVKQPCN TCNGPVKV CRTȋU VTGPVG CPU FŨGZRCPUKQP .GU GZRQTVCVKQPU OQPFKCNGU UQPV CWLQWTFŨJWK FKZ HQKU RNWU ȌNGXȌGU SWŨGP GV GNNGU QPV ȌVȌ GPEQTG OWNVKRNKȌGU RCT CW EQWTU FGU FKZ FGTPKȋTGU CPPȌGU UGNQP NGU GZRGTVU ȌEQPQOKSWGU FG %QHCEG .C FȌEȌNȌTCVKQP ȃ NC HQKU UVTWEVWTGNNG GV EQPLQPEVWTGNNG FGU ITCPFU RC[U ȌOGTIGPVU GUV FŨCWVCPV RNWU RTȌLWFKEKCDNG RQWT NG EQOOGTEG OQPFKCN SWG UQP GUUQT GUV VTȋU NKȌ CW DQQO FG NGWTU GZRQTVCVKQPU OWNVKRNKȌGU RCT GP CPU EQPVTG RQWT NGU ȌEQPQOKGU CXCPEȌGU Ǩ EGNC UŨCLQWVG WP UGEQPF GHHGV PȌICVKH FG NC ETKUGš NC OQKPFTG FGOCPFG FG OCVKȋTGU RTGOKȋTGU 2CTOK NGU RTKPEKRCWZ RC[U ȌOGTIGPVU EGWZ FQPV NC ETQKUUCPEG CPPWGNNG FGU GZRQTVCVKQPU GUV NC RNWU HQTVG ȃ OK XGPFGPV RTKPEKRCNGOGPV FGU DKGPU OCPWHCEVWTȌU 2QNQIPG 4QWOCPKG +PFG 2JKNKRRKPGU GV PQP RCU NGU OCVKȋTGU RTGOKȋTGU %GU RGTHQTOCPEGU FȌEGXCPVGU FG PQODTGWZ RC[U GP OCVKȋTG FŨGZRQTVCVKQPU EQȒPEKFGPV CXGE WPG OQPVȌG FW RTQVGEVKQPPKUOG SWK GPVTCXG NG EQOOGTEG #W VQVCN NŨ#TIGPVKPG NC 4WUUKG GV NŨ+PFG QPV EJCEWP FȌEKFȌ RNWU FG OGUWTGU GPVTG LWKNNGV GV LWKNNGV UQKV RTGUSWG FGWZ HQKU RNWU SWG NGU DZVCVU 7PKU NŨ#NNGOCIPG NC (TCPEG NG 4Q[CWOG 7PK GV NŨ+VCNKG %ŨGUV NC 4WUUKG SWK EQORVG VGPW FGU OGUWTGU FŨKPVGTFKEVKQP FŨKORQTVCVKQPU FG RTQFWKVU CITQCNKOGPVCKTGU GP RTQXGPCPEG FG NŨ7PKQP GWTQRȌGPPG FGU DZVCVU 7PKU FW %CPCFC GV FŨ#WUVTCNKG

FȌEKFȌGU TȌEGOOGPV RCT UQP IQWXGTPGOGPV FGXKGPV NG RC[U NG RNWU RTQVGEtionniste. .GU GHHGVU FG NC ETKUG UWT NG EQOOGTEG QPV ȌVȌ CEEGPVWȌU RCT NŨKORQTVCPEG CEETWG FG NŨKPVGTPCNKUCVKQP FGU RTQEGUUWU RTQFWEVKHU FGRWKU NG FȌDWV FGU CPPȌGU %ŨGUV LWUVGOGPV EG ECPCN SWK C CEEȌNȌTȌ NC RTQRCICVKQP FG NC ETKUG CW EQOOGTEG OQPFKCN .GU ȌEJCPIGU FG DKGPU KPVGTOȌFKCKTGU SWK UQPV CW E WT FGU EJCȑPGU FG XCNGWTU OQPFKCNGU %8/ QPV EJWVȌ FG GP 'PEQTG NKOKVȌ ȃ NŨGZEGRVKQP FG NŨ#UKG NG EQOOGTEG KPVTCTȌIKQPCN PŨC RCU RW EQORGPUGT NGU GHHGVU FG NC ETKUG 'P GHHGV OCNITȌ NC OWNVKRNKECVKQP FŨCEEQTFU XKUCPV ȃ NKDȌTCNKUGT NGU ȌEJCPIGU NC RCTV FW EQOOGTEG KPVTCTȌIKQPCN FCPU NG VQVCN FGU GZRQTVCVKQPU FGOGWTG HCKDNG FCPU NC RNWRCTV FGU TȌIKQPU ȌOGTIGPVGUš FG NŨQTFTG FG RQWT NŨ#HTKSWG RQWT NŨ#OȌTKSWG NCVKPG GV RQWT NC %'+ 2GTURGEVKXGU FG ETQKUUCPEG 6QWVGHQKU NŨCRRCTGPVG TȌUKNKGPEG FGU %8/ ȃ NC ETKUG NCKUUG ETQKTG GP NGWTU RGTURGEVKXGU FG ETQKUUCPEG HCXQTCDNGU ȃ OQ[GP VGTOG .GU OCTIGU FG RTQITGUUKQP semblent importantes, notamment, ITȅEG ȃ NŨKPVȌITCVKQP FGU RC[U ȌOGTIGPVU FCPU EGU EJCȑPGU OQPFKCNGU %ŨGUV RCT GZGORNG NG ECU FG NŨ#HTKSWG ECT NC OQPVȌG FG NC ENCUUG OQ[GPPG CUKCVKSWG RQWTTCKV HCXQTKUGT NŨKORNCPVCVKQP UWT NG EQPVKPGPV CHTKECKP FŨGPVTGRTKUGU FQPV NGU EQțVU FG RTQFWEVKQP FȌRGPFGPV DGCWEQWR FW EQțV FG NC OCKP FŨ WXTG VGZVKNG JCDKNNGOGPV RCT GZGORNG %QHCEG CPVKEKRG VQWV FG OȍOG WPG CEEȌNȌTCVKQP FG NC ETQKUUCPEG FW EQOOGTEG

© Gui Yong Nian - fotolia.com

.G EQOOGTEG OQPFKCN RGKPG ȏ TGVTQWXGT UGU EJKHHTGU FũCXCPV ETKUG mais les perspectives ne sont pas totalement négatives.

La tertiarisation des économies devrait avoir FGU EQPUȌSWGPEGU positives sur les variations FW EQOOGTEG OQPFKCN

OQPFKCN ȃ WP T[VJOG RTQEJG FG GP UQKV WP PKXGCW RNWU ȌNGXȌ SWG EGNWK des deux années passées. %GU RGTURGEVKXGU EQPFWKUGPV %QHCEG ȃ tabler, pour les années à venir, sur une ETQKUUCPEG FW EQOOGTEG OQPFKCN RNWU modérée, mais aussi moins volatile. CONTACT www.coface.fr

décembre 2014

13

international rĂŠgion en Direct en DĂŠtail

en Focus

Le commerce extÊrieur La Normandie, rÊgion ouverte sur le monde, est un des fers de lance du commerce extÊrieur français.

INDICATEURS

Basse-Normandie

Haute-Normandie

EXPORTATIONS GP XCNGWT

4 500 Mâ‚Ź

26 881 Mâ‚Ź

IMPORTATIONS GP XCNGWT

5 070 Mâ‚Ź

37 571 Mâ‚Ź

BALANCE COMMERCIALE

- 570 Mâ‚Ź

- 10 690 Mâ‚Ź

1,1 %

6,3 %

12,4 %

54,0 %

GP XCNGWT

POIDS DANS LES EXPORTATIONS NATIONALES TAUX D’OUVERTURE

2NCEG SWG RTGPF NŨKPVGTPCVKQPCN FCPU NŨČŒEQPQOKG

LES 3 PRINCIPAUX PAYS CLIENTS

Allemagne (14,5 %)

Espagne (11 %)

Royaume-Uni (10,8 %)

LES 3 PRINCIPAUX PRODUITS EXPORTÉS

Produits laitiers et glaces (11,6 %) Equipements pour automobiles (9,5 %) Machines et Êquipements d’usage gÊnÊral (7,8 %)

LE PRODUIT SPÉCIFIQUE*

3URGXLWV ODLWLHUV HW JODFHV

Pays-Bas (9,1 %)

Belgique (9,1 %)

Allemagne (8,7 %)

3URGXLWV SÂŤWUROLHUV UDÍŚQÂŤV HW FRNH (18,3 %) Produits chimiques de base (14 %) Produits pharmaceutiques (12,5 %)

3URGXLWV SÂŤWUROLHUV UDĚŞQÂŤV HW FRNH

.G RTQFWKV URČŒEKĆ’SWG GUV NG RTKPEKRCN RTQFWKV RQWT NGSWGN NC TČŒIKQP GUV KORQTVCPVG FCPU NGU GZRQTVCVKQPU PCVKQPCNGU

Les 10 premiers partenaires ĂŠconomiques de la France .GU FKZ RTGOKGTU RCTVGPCKTGU FG NC (TCPEG EQPEGPVTGPV NGU FGWZ VKGTU FG UGU ČŒEJCPIGU #W EQWTU FGU FKZ FGTPKČ‹TGU CPPČŒGU EG ENCUUGOGPV C CUUG\ RGW ČŒXQNWČŒ CXGE VQWVGHQKU WPG HQTVG RTQITGUUKQP FG NC %JKPG RCUUČŒG FW e au 4e TCPI GV SWK C XW UQP RQKFU FCPU PQU ČŒEJCPIGU RTGUSWG FQWDNGT 'P VGTOGU FG UQNFG NC (TCPEG PŨGPTGIKUVTG FŨGZEČŒFGPV SWŨCXGE FGWZ FG EGU FKZ ČŒVCVU NG Royaume-Uni et la Suisse. 14

SpĂŠcial INTERNATIONAL

6,4 % 'URCIPG

16,9 % #NNGOCIPG

6,0 % Chine

1 2 7,8 % $GNIKSWG

6,4 % Etats-Unis 5,4 % Royaume-Uni

3

4,2 % 2C[U $CU

7,1 % Italie

2,0 % Russie

2,8 % Suisse

5QWTEG (TCPEG &KRNQOCVKG

Š OH

Š sss78 - Fotolia.com

Š Chlorophylle - Fotolia.com

Normandie

En France...

31 381 Mâ‚Ź

EXPORTATIONS (-1,3 %)

453 642

42 641 Mâ‚Ź

/â‚Ź

Chiffres

IMPORTATIONS (-2,3 %)

496 831 /â‚Ź

ÇĄ /Ĺť 7,4 %

Les produits

36,4 % Allemagne (9,5 %)

Belgique (9,3 %)

Pays-Bas (8,5 %)

3URGXLWV SÂŤWUROLHUV UDÍŚQÂŤV HW FRNH (15,7 %) Produits chimiques de base (12,1 %) Produits pharmaceutiques (11,4 %)

3URGXLWV SÂŤWUROLHUV UDĚŞQÂŤV HW FRNH

en milliards d’euros

*[FTQECTDWTGU PCVWTGNU ČŒNGEVTKEKVČŒ KPFWUVTKGU GZVTCEVKXGU

-48 478

+PFWUVTKG OCPWHCEVWTKČ‹TG

-35 508

'SWKRGOGPVU OČŒECPKSWGU OCVČŒTKGN ČŒNGEVTQPKSWG GV KPHQTOCVKSWG

-20 214

2TQFWKVU RČŒVTQNKGTU TCHĆ’PČŒU GV EQMG

-17 164

6GZVKNG JCDKNNGOGPV EJCWUUWTGU

-11 585

2TQFWKVU OČŒVCNNWTIKGU GV OČŒVCNNKSWGU

-6 200

$QKU RCRKGT ECTVQP

-4 127

2TQFWKVU RJCTOCEGWVKSWGU

4 463

2TQFWKVU FGU KPFWUVTKGU CITQCNKOGPVCKTGU

7 058

2TQFWKVU EJKOKSWGU RCTHWOU EQUOČŒVKSWGU

9 380

MatĂŠriel de transport

15 913

5QWTEG &QWCPGU HTCPČŠCKUGU

5QWTEGUÇĄ &QWCPGU +PUGG Ť %QORVGU TČŒIKQPCWZ

Les investissements ĂŠtrangers En 2013, 685 nouveaux projets d’investissements ĂŠtrangers ont ĂŠtĂŠ dĂŠcidĂŠs en France et 146 entreprises ĂŠtrangères s’y sont implantĂŠes pour la première fois. • 72 % FGU KPXGUVKUUGWTU KPVGTTQIČŒU VKTGPV WP DKNCP RQUKVKH FG NGWT KPXGUVKUUGOGPV GP (TCPEG • Parmi eux, 33 % UQWJCKVGPV FČŒXGNQRRGT NGWTU CEVKXKVČŒU GP (TCPEG .G VKGTU FGU KPXGUVKUUGOGPVU ČŒVTCPIGTU XKGPV FG FGWZ RC[U NGU 'VCVU 7PKU GV NŨ#NNGOCIPG

Ĺ° .GU RTQLGVU FČŒXGNQRRČŒU GP 0QTOCPFKG EQPEGTPGPV OCLQTKVCKTGOGPV NC NQIKUVKSWG NC 4 & KPIČŒPKGTKG GV NC RTQFWEVKQP Ĺ° .GU Ć’NKCNGU FŨGPVTGRTKUGU ČŒVTCPIČ‹TGU GPVTGPV pour 21 % FCPU NG EJKHHTG FŨCHHCKTGU FG NC *CWVG 0QTOCPFKG

e RNWU JCWV RQWTEGPVCIG GP (TCPEG GV RQWT 4 % FCPU EGNWK FG NC $CUUG 0QTOCPFKG

5QWTEGUÇĄ 4CRRQTV CPPWGN FG NŨCIGPEG HTCPČŠCKUG RQWT NGU KPXGUVKUUGOGPVU KPVGTPCVKQPCWZ

dĂŠcembre 2014

15

NUMร RIQUE

Silicon Normand

La visite des locaux de Facebook, le saint des UCKPVU FG NC 5KNKEQP 8CNNG[ HWV WP FGU VGORU HQTV FW kวกIGGMVQWTวกz FG 09:

Quel meilleur endroit que la Silicon Valley pour apprendre lโ art de HCKTG FGU CHHCKTGUลข UKZ UVCTV WR PQTOCPFGU QPV HCKV NG XQ[CIG GV UQPV TGRCTVKGU CXGE FGU KFศ GU RNGKP NC Vศ VG

P

our les entreprises norOCPFGU PWOศ TKSWGU HTCPEJKT Nลจ#VNCPVKSWG GUV WPG RTCVKSWG GUUGPVKGNNG #RTศ U NC Fศ Nศ ICtion des 17 start-up emmenรฉes en dรฉDWV FลจCPPศ G RCT NG 2ศ NG 6'5 CW kวก%QPUWOGT 'NGEVTQPKEU 5JQYวกz FG .CU 8GICU EG UQPV UKZ UQEKศ Vศ U JCWV PQTOCPFGU SWK QPV RCTVKEKRศ ศ NC ฦ P FW OQKU FลจQEVQDTG ศ WP kวก IGGMVTKRวก z SWK NGU C HCKV TGPEQPVTGT NGU RNWU ITCPFU PQOU FG NC 5KNKEQP 8CNNG[ %ลจGUV RGW FG FKTG SWG NGU RCTVKEKRCPVU GP QPV RTKU RNGKP NGU [GWZ OCKU SWลจGNNGU QPV CWUUK UW VKTGT FG RTศ EKGWZ GPUGKIPGOGPVU GP FKUEWVCPV PQVCOOGPV CXGE FGU (TCPศ CKU SWK UG UQPV KPUVCNNศ U UWT RNCEG FQPV #NGZGK %JGOCPFCP SWK CNQTU SWลจKN PลจC RCU GPEQTG UQP FKRNศ OG FลจKPIศ PKGWT C KPVศ ITศ ;%QODKPCVQT KPEWDCVGWT FG VTศ U JCWV PKXGCW Ces exemples de rรฉussite sont nomDTGWZ OCKU PG FQKXGPV RCU ECEJGT WPG Tศ CNKVศ GZRTKOศ G RCT /QWPKT /GIJGTDK EQ HQPFCVGWT FG NC ฦ NKศ TG PWOศ TKSWG JCWV PQTOCPFG 09:ลก kวก .GU วฑVCVU 7PKU EG PลจGUV RCU NลจGNFQTCFQ .C EQPEWTTGPEG GUV GZVTศ OGOGPV TWFG %JCEWP FQKV UG Fศ DTQWKNNGT HCKTG CW RNWU XKVG RQWT EQPUVTWKTG UQP Tศ UGCW WP ศ Nศ OGPV KPFKURGPUCDNG FG NC Tศ WUUKVGวก z 2QWT EGNC KN HCWV UG HCKTG EQPPCศ VTG GP RCTVKEKRCPV CWZ PQODTGWZ ศ Xศ PGOGPVU

TGPEQPVTGU PGVYQTMKPI CRศ TQ YGD

16

Spรฉcial INTERNATIONAL

EQPHศ TGPEGUลฒ CNNGT CW FGXCPV FGU Fศ EKFGWTU FKUVTKDWGT UGU ECTVGU FG XKUKVGU 'V RQWXQKT KPVศ TGUUGT UQP KPVGTNQEWVGWT GP SWGNSWGU UGEQPFGU GP WPG QW FGWZ RJTCUGUวกz %QPPCศ VTG NGU EQFGU +N HCWV CWUUK EQPPCศ VTG NGU EQFGU EQOOG NลจGZRNKSWG 4CEJKF #OCT +OCIG +P ETศ CVKQP FG UKVGU KPVGTPGV ลก kวก 1P PG FQKV RCU Jศ UKVGT ศ OGVVTG FG NลจGORJCUG FCPU UC RTศ UGPVCVKQP &KTG SWG UQP RTQFWKV XC Tศ XQNWVKQPPGT NG OQPFG SWลจQP est le nouveau Steve Jobs. Attention, il UลจCIKV FG XCNQTKUGT NลจKFศ G RCU NลจJQOOG .ลจGIQ UWTFKOGPUKQPPศ PG RCUUG RCUวก z #RTศ U WPG KPVGPUG UGOCKPG UWT RNCEG EGTVCKPU QPV CESWKU NC EGTVKVWFG SWลจKN HCNNCKV VGPVGT UC EJCPEGลก kวก.C 5KNKEQP 8CNNG[ GUV WP RKXQV UVTCVศ IKSWG RQWT WPG GPVTGRTKUG EQOOG NC Pศ VTG 'P Uลจ[ KPUVCNNCPV QP OGV NG RKGF FCPU WP OCTEJศ KOOศ FKCVGOGPV OQPFKCNวก z UQWNKIPG 8KTIKPKG &WETGWZ 5RTGCF UQNWVKQP G OCTMGVKPI kวก+N GUV VQWVGHQKU KPFKURGPUCDNG FลจCXQKT WP RTQLGV RTศ EKU 1P PG RCTV RCU NGU OCKPU FCPU NGU RQEJGUวกz kวก #XCPV FG RCTVKTวก z RTศ EKUG /KEMCGN )WGTTCPF /QDKNKXG CRRNKECVKQP FG UVTGCOKPI kวกPQWU FGXTQPU CEJGXGT NC RJCUG FG XCNKFCVKQP GV FG NCPEGOGPV FG PQVTG CRRNKECVKQPวก z kวก 2CTVKT RQWT NC %CNKHQTPKG EลจGUV WP RGW FลจCXGPVWTG GV NGU (TCPศ CKU UQPV RCTHQKU WP RGW HTKNGWZ

+N HCWV CTTศ VGT FG UG RQUGT FGU SWGUVKQPU FG XQWNQKT VQWV ECNEWNGT GV VGPVGT UC EJCPEGวกz EQPUVCVG /QWPKT /GIJGTDK kวก %G XQ[CIG PG UGTC RCU NG FGTPKGTวก z RQWTUWKV KN 2TQEJCKPG FGUVKPCVKQP NG %'5 FG .CU 8GICU Qศ *CWV GV $CU 0QTOCPFU UG ETQKUGTQPV RGWV ศ VTG CWUUK RQWT HCKTG FGU CHHCKTGU GPVTG GWZ

Un autre monde .C Fศ Nศ ICVKQP FG 09: C GW NC EJCPEG FG XKUKVGT NG SWCTVKGT Iศ Pศ TCN FG (CEGDQQM 7PG GZRศ TKGPEG KPQWDNKCDNG kวญ1P PลฉC RCU NลฉKORTGUUKQP SWG NGU IGPU travaillent. Cโ est comme un immense ECORWUวญz UQWNKIPG NลฉWP FGU RCTVKEKRCPVU kวญ6QWV GUV HCKV RQWT SWG NGU UCNCTKศ U se sentent bien, avec une multitude FG UGTXKEGU ITCVWKVUลข TGUVCWTCVKQP FGPVKUVG Oศ FGEKP EQKHHGWTวญz 5K quelque chose tombe en panne, des distributeurs gratuits de consommables informatiques permettent de ne pas perdre le moindre temps. Une grande NKDGTVศ GUV NCKUUศ G ศ NลฉQTICPKUCVKQP RGTUQPPGNNGลข kวญ.ลฉKORQTVCPV EG UQPV les compรฉtences et dโ atteindre les QDLGEVKHUวญz Autre motif dโ รฉtonnement, le bureau de /CTM <WEMGTDGTI VQWV UKORNGOGPV UKVWศ au cล ur dโ un open space, au milieu FGU CWVTGU UCNCTKศ U kวญ+N GUV KOOGTIศ CW UGKP FG UGU ศ SWKRGU 1P RGWV NG ETQKUGT ศ VQWV OQOGPV %G PลฉGUV RCU UK EQWTCPV RQWT WP RCVTQP SWK Rศ UG วญOKNNKCTFU FG FQNNCTUวญz

EURE

Made in TaĂŻwan

Une dÊlÊgation d’entreprises euroises, sensibilisÊes au marchÊ taïwanais, s’est rendue sur place pour Êtudier les opportunitÊs d’affaires.

C

G PŨGUV RCU VQWU NGU LQWTU SWŨWP CODCUUCFGWT GP NŨQEEWTTGPEG NG 6CČ’YCPCKU /KEJGN %JKPI NQPI .W XKGPV Čƒ NC TGPEQPVTG FGU GPVTGRTKUGU GWTQKUGU RQWT NGWT RCTNGT FG RQUUKDKNKVČŒU FŨCHHCKTGU %G HWV NG ECU CW RTKPVGORU FGTPKGT 4ČŒRQPFCPV Čƒ NŨKPXKVCVKQP FŨ*GTXČŒ /QTKP NG FKRNQOCVG C HCKV RTGWXG FGŲ FKRNQOCVKG GP TCRRGNCPV NŨKORQTVCPEG CEEQTFČŒG RCT 6CČ’YCP Čƒ NC RTQRTKČŒVČŒ KPVGNNGEVWGNNG GV GP GZRNKSWCPV SWŨKN PŨGUV kÇĄRCU UK FKHĆ’EKNGÇĄz FG VTCXCKNNGT CXGE UQP RC[U kÇĄUKZKČ‹OG ČŒEQPQOKG OQPFKCNGÇĄz +N C XKUKVČŒ FGWZ GPVTGRTKUGU RCTVKEWNKČ‹TGOGPV CEVKXGU Čƒ NŨGZRQTV NGU 8KVTCIGU +UQNCPVU FG 2QPV #WFGOGT RKQPPKČ‹TG FG NŨCXGPVWTG FW ITQWRG 4KQW )NCUU

RTČŒUGPV FCPU NŨ1EČŒCP +PFKGP GV SWK UQWhaite poursuivre son dĂŠveloppement international vers le Moyen-Orient, EQOOG GP VČŒOQKIPG UC TČŒEGPVG XGPWG CW UCNQP FG NC EQPUVTWEVKQP FG &WDCČ’ GV 5-( /CIPGVKEU /GEJCVTQPKEU SWK FG 8GTPQP GUV NG EGPVTG FŨGZEGNNGPEG FW ITQWRG 5-( GP OCVKČ‹TG FG RCNKGTU OCIPČŒVKSWGU GV GZRQTVG UQP UCXQKT HCKTG FGU ÇąVCVU 7PKU Čƒ NC %JKPG / .W C ČŒICNGOGPV TGPEQPVTČŒ FGU N[EČŒGPU VQWLQWTU FCPU NŨQRVKSWG FG NGWT RTČŒUGPVGT kÇĄ NGU QRRQTVWPKVČŒU FCPU FKXGTU ČŒEJCPIGU RQUUKDNGU GPVTG PQU RC[UÇĄz 0QODTGWUGU TGPEQPVTGU %GU ČŒEJCPIGU QPV FQPPČŒ FGU KFČŒGU GV EŨGUV CKPUK SWŨWPG FČŒNČŒICVKQP FŨWPG

FK\CKPG FŨGPVTGRTKUGU EQPFWKVG RCT NG FČŒRWVČŒ *GTXČŒ /QTKP GV RCT NG RTČŒUKFGPV FG NC %%+ FG NŨ'WTG )KNNGU 6TGWKN UŨGUV FČŒRNCEČŒG Čƒ 6CČ’YCP RQWT WP RTQITCOOG FG TGPEQPVTGU $VQ$ GV FG RTČŒUGPVCVKQP FGU FKHHČŒTGPVGU QRRQTVWPKVČŒU FŨCHHCKTGU 2NWUKGWTU UGEVGWTU UQPV RCTVKEWNKČ‹TGOGPV RQTVGWTU EQOOG NC VGEJPQNQIKG NŨCITQCNKOGPVCKTG NGU RTQFWKVU HČŒOKPKPU NC OČŒFGEKPG RTČŒXGPVKXG QW GPEQTG NG DKQ .C OKUUKQP QTICPKUČŒG GP EQNNCDQTCVKQP CXGE NG 6CČ’YCP 6TCFG %GPVGT FG 2CTKU GV NC %%+ (TCPČŠCKUG FG 6CČ’YCP CONTACT geraldine.lecarpentier@normandie.cci.fr

RENAULT RETAIL GROUP NORMANDIE 184 avenue du Mont Riboudet 76000 Rouen TĂŠl. 02 32 10 41 41 www.renault-rouen.fr

Avenue Aristide Briand 76360 Barentin TĂŠl. 02 32 94 91 91

239 boulevard de Graville 76600 Le Havre TĂŠl. 02 35 53 42 42 www.renault-lehavre.fr

3 rue Pasteur 14200 HĂŠrouville St-Clair TĂŠl. 02 31 46 44 44 www.renault-caen.fr dĂŠcembre 2014

17

GROUPE NUTRISET

La culture du goût Avec son tout nouveau Centre de recherche en Sciences des aliments, NG ITQWRG 0WVTKUGV XC GPEQTG RNWU NQKP FCPU NũKPPQXCVKQP CNKOGPVCKTG en direction des pays du Sud.

C

ŨGUV WPG CXCPEȌG FG RNWU FCPU UC NWVVG EQPVTG NC OCNPWVTKVKQP SWŨC HTCPEJK NG ITQWRG 0WVTKUGV GP NCPȊCPV 6YGGF UQP %GPVTG FG TGEJGTEJG GP 5EKGPEGU FGU CNKOGPVU 2TȋU FG VTGPVG CPU CRTȋU NC ETȌCVKQP FG NŨGPVTGRTKUG RTȋU FG XKPIV CPU CRTȋU 2NWOR[Ũ0WV NG RTGOKGT CNKOGPV VJȌTCRGWVKSWG RTȍV ȃ NŨGORNQK NG ITQWRG EQPVKnue à explorer des pistes innovantes et, UWTVQWV ȃ HCXQTKUGT NG FȌXGNQRRGOGPV FG UQNWVKQPU NQECNGU FCPU NGU FQOCKPGU FG NC PWVTKVKQP GV FG NŨCITQCNKOGPVCKTG Avant Tweed, il y a Onyx Développement, UVTWEVWTG FŨCEEQORCIPGOGPV FŨGPVTGRTKUGU FCPU NGU RC[U FW 5WF URȌEKCNKUȌGU

18

Spécial INTERNATIONAL

FCPU NŨCITQCNKOGPVCKTG kǡ 0QWU VTCXCKNlons à les rendre pérennes, en les soutePCPV FCPU RNWUKGWTU FQOCKPGU EQOOG NC UVTCVȌIKG NC ƒPCPEG NC IQWXGTPCPEG NC TGEJGTEJG KPPQXCVKQP NC OKUG UWT NG OCTEJȌǡz EQOOGPVG +UCDGNNG .GUECPPG FKTGEVTKEG IȌPȌTCNG 1P[Z &ȌXGNQRRGOGPV FȌVKGPV FGU RCTVKEKRCVKQPU FCPU UQEKȌVȌU GP (TCPEG GV ȃ NŨȌVTCPIGT

RCTOK NGUSWGNNGU 0WVTKUGV GUV NG HGT FG NCPEG FQPV CHTKECKPGU GV WPG UQEKȌVȌ en Inde. #W 5QWFCP RNWU RTȌEKUȌOGPV FCPU NC RTQXKPEG FW &CTHQWT 1P[Z UŨGUV CUUQEKȌG CXGE NG ITQWRG 5C[ RQWT ETȌGT &CTHQQF %Q .VF &CPU EGVVG TȌIKQP OKPȌG

RCT NGU EQPHNKVU GV Qș NŨCKFG JWOCPKVCKTG LQWG WP TȖNG GUUGPVKGN &CTHQQF XC FȋU UG FȌXGNQRRGT FCPU NG VTK GV NC VTCPUHQTOCVKQP FŨCTCEJKFGU CKPUK SWG FCPU le développement de produits dérivés. #W $WTMKPC (CUQ EŨGUV WPG GPUGKIPG FG FKUVTKDWVKQP $CTKMC SWK C XW NG LQWT 'NNG RGTOGV FG TGPFTG CEEGUUKDNGU FGU RTQFWKVU FG DCUG GUUGPVKGNU FG SWCNKVȌ

CNKOGPVCVKQP J[IKȋPG ȌPGTIKG RQWT FGU RQRWNCVKQPU HTCIKNGU QW CWZ TGXGPWU HNWEVWCPVU .G RTGOKGT OCICUKP C ȌVȌ QWXGTV GP OCTU ȃ 1WCICFQWIQW FŨCWVTGU RQKPVU FG XGPVGU ƒZGU QW OQDKNGU RQWT FGU \QPGU RȌTK WTDCKPGU QW TWTCNGU XGTTQPV GPUWKVG NG LQWT kǡ0QWU XQWNQPU QTICPKUGT

L’équipe de Barika, ȃ 1WCICFQWIQW

un réseau de distribution, pour rendre CEEGUUKDNGU FGU RTQFWKVU LWUSWŨCNQTU PQP FKURQPKDNGU UWT NG OCTEJȌ +N UŨCIKV CWUUK FG TȌUQWFTG NGU RTQDNȋOGU FG NQIKUVKSWGU GV FG FKUVTKDWVKQP NKȌU ȃ NC RTQDNȌOCVKSWG FW FGTPKGT MKNQOȋVTGǡz GZRNKSWG +UCDGNNG .GUECPPG .GU GPVTGRTKUGU NQECNGU UQPV RTȌUGPVGU ȃ ǡ FCPU NGU TC[QPU FG $CTKMC .ŨGPUGKIPG RGTOGV CWUUK FŨQDUGTXGT NGU VGPFCPEGU GV NGU CVVGPVGU FGU EQPUQOOCVGWTU FG VGUVGT FGU RTQFWKVU XKC FGU UȌCPEGU FG FȌIWUVCVKQP &ȘEQFGT NGU ENȘU La passerelle est alors toute naturelle CXGE 6YGGF SWK XKUG ȃ kǡ FȌHTKEJGT FG PQWXGCWZ VGTTCKPU FG TGEJGTEJG CXGE NC XQNQPVȌ FŨCNNGT XGTU FGU RTQFWKVU FG SWCNKVȌ FŨQTKIKPG XȌIȌVCNG C[CPV WP KORCEV RQUKVKH UWT NŨCWVQPQOKG PWVTKVKQPPGNNGǡ z selon le responsable du laboratoire, ,GCP $CRVKUVG FŨ*WCTV SWK FȌƒPKV 6YGGF EQOOG WP kǡGURCEG FG NKDGTVȌ CWVQWT FG NC UEKGPEG FGU CNKOGPVUǡz .ŨGURTKV 0WVTKUGV [ HNQVVG RNGKPGOGPV Qș NGU VCDNGCWZ NGU UEWNRVWTGU NGU OQVU UWT NGU OWTU TCEQPVGPV VQWU WPG JKUVQKTG FGUUKPGPV une aventure humaine, expriment une passion. .GU EKPS EJGTEJGWTU FG 6YGGF TGITQWRȌU CWVQWT FW FKTGEVGWT UEKGPVKƒSWG ,GCP 2CWN .QTCPF QPV WPG CRRTQEJG VTȋU RNWTKFKUEKRNKPCKTG FG NGWT OKUUKQP 2QWT KOCIKPGT FG PQWXGCWZ RTQFWKVU KNU PG UG EQPVGPVGPV RCU FŨWPG FȌOCTEJG VGEJ-

Le laboratoire Tweed à Malaunay.

PKSWG GV UEKGPVKƒSWG RQKPVWG +NU XQPV LWUSWŨȃ EJGTEJGT ȃ EQORTGPFTG NGU OWVCVKQPU FGU UQEKȌVȌU CHTKECKPGU kǡ 0QWU FGXQPU NGWT CRRQTVGT WPG QHHTG EQTTGURQPFCPV ȃ NGWTU DGUQKPU VQWV GP ICTFCPV WPG RCTV FG VTCFKVKQPǡz GZRNKSWG +UCDGNNG .GUECPPG %ŨGUV CKPUK SWŨCWZ EȖVȌU FGU FQEVQTCPVU QP VTQWXGTC FGU CPVJTQRQNQIWGU QW WP EQPVGWT CHTKECKP RQWT FȌEQFGT NGU ENȌU CPCN[UGT RCT GZGORNG NG RQKFU FG NC EWKUKPG FCPU NC EWNVWTG NQECNG NŨKORQTVCPEG FW VGORU FG RTȌRCTCVKQP NG DQP XQECDWNCKTG ȃ GORNQ[GT +N PŨGUV RCU SWGUVKQP FG RNCSWGT WP OQFȋNG FG EQOposants nutritionnels. 5ũCFCRVGT CW IQȧV .C UVTCVȌIKG FG 6YGGF GUV FG VTCXCKNNGT UWT NGU OCVKȋTGU RTGOKȋTGU XȌIȌVCNGU SWK RGWXGPV TGORNCEGT FGU OCVKȋTGU RTG-

0QWU FGXQPU NGWT CRRQTVGT WPG QHHTG EQTTGURQPFCPV ȏ NGWTU DGUQKPU VQWV GP ICTFCPV WPG RCTV FG VTCFKVKQP

OKȋTGU CPKOCNGU .GU RTGOKGTU RTQFWKVU UQPV UQTVKUš DQKUUQP CXGE NG RCTVGPCTKCV FG NC $CPSWG #NKOGPVCKTG FG 4QWGP FGU RȅVGU VCTVKPCDNGU FG FKHHȌTGPVU CTȖOGU VTȋU GP FGOCPFG FCPU NGU RC[U CHTKECKPU FGU UCWEGU KPURKTȌGU FGU EQWVWOGU NQECNGU .C SWGUVKQP FG NC EQPUGTXCVKQP GUV GUUGPVKGNNGš EQOOGPV UVQEMGT RGPFCPV RNWUKGWTU OQKU FCPU FGU EQPFKVKQPU VTQRKECNGU FGU ȌNȌOGPVU TKEJGU GP GCW +N HCWV GPUWKVG RCUUGT ȃ NC RJCUG FŨKPFWUVTKCNKUCVKQP kǡ0QWU VGUVGTQPU FGU RGVKVGU SWCPVKVȌU CW $WTMKPC GP Nous orienterons notre développement GP HQPEVKQP FGU TȌUWNVCVUǡz RTȌXQKV ,GCP $CRVKUVG FŨ*WCTV .G VTCPUHGTV FG UCXQKT HCKTG UGTC NŨCWVTG ȌVCRG CXGE PQVCOOGPV NŨȌOGTIGPEG FŨCVGNKGTU NQECWZ FG kǡRGVKVU 6YGGFǡ z KORNCPVȌU GP #HTKSWG SWK RGTOGVVTQPV FG UŨCFCRVGT CW IQțV FG EJCSWG RC[U GV FG RTQRQUGT NG DQP RCEMCIKPI ECT NG OCTMGVKPI HCKV RCTVKG FGU RKUVGU ȃ PG RCU PȌINKIGTǡz

CONTACT www.groupenutriset.fr

décembre 2014

19

RONCHEROLLES-SUR-LE-VIVIER

Olivier Pinot devient familier des voyages gouvernementaux, SWK UQPV CWVCPV FŨQEECUKQPU FG HCKTG EQPPCȑVTG +PVGTHCEG

Tremplin sans précédent 2/' URȘEKCNKUVG FG UGTXKEGU FũKPIȘPKGTKGU RCTVGPCKTGU +PVGTHCEG CEEQORCIPG partout les projets industriels.

B

CUȌG ȃ 4QPEJGTQNNGU UWT NG 8KXKGT +PVGTHCEG PŨGUV RCU NQKP FW RTGOKGT SWCTV FG UKȋENG OCKU EŨGUV OQKPU UC NQPIȌXKVȌ SWG UQP QHHTG QTKIKPCNG SWK UȌFWKV NGU KPFWUVTKGNU %CT NC 2/' FKTKIȌG FGRWKU SWCVTG CPU RCT 1NKXKGT 2KPQV FȌXGNQRRG WPG QHHTG FŨCEEQORCIPGOGPVU RQKPVWU ȃ VTCXGTU kǡNG EQPUGKN NŨKPIȌPKGTKG OQ[GPU RTQEGUU GV FQEWOGPVCKTGǡz 'P OCKǡ +PVGTHCEG UŨGUV KNNWUVTȌG EQOOG NŨWPG FGU VTQKU 2/' FG NC &ȌNȌICVKQP FŨGPVTGRTGPGWTU CWZ EȖVȌU FW EJGH FG NŨDZVCV FCPU NG %CWECUG kǡ 2QWT WPG 2/' EQOOG PQWU RGTUQPPGU EŨGUV WP VTGORNKP UCPU RTȌEȌFGPVǡ z UQWNKIPG 1NKXKGT 2KPQV SWK C RW EȖVQ[GT en personne les pointures du CAC 40, EQPPCKUUCPV NGU RTQLGVU HTCPEQ C\ȌTKU GP EQWTU 5QWVGPW RCT NC 4ȌIKQP FCPU NG ECFTG FG NC FKRNQOCVKG ȌEQPQOKSWG KN GUV TGUVȌ ǡJGWTGU ȃ $CMQW ECRKVCNG FG

À savoir « Ce n’est pas l’employeur qui paie les salaires, mais le client » : EKVCVKQP FŨ*GPT[ (QTF CHƒEJȌG

RCT NG OCPCIGT FCPU NG JCNN FŨ+PVGTHCEG

20

Spécial INTERNATIONAL

NŨ#\GTDCȒFLCP RTQƒVCPV ȃ NŨCNNGT FG NŨCXKQP RTȌUKFGPVKGN RCTVKEKRCPV CWZ TGPEQPVTGU QHƒEKGNNGU kǡNŨQEECUKQP FŨȌEJCPIGU KPHQTOGNU CXGE NGU RNWU JCWVU PKXGCWZ JKȌTCTEJKSWGUǡ z FQPV WP RGVKV FȌLGWPGT RTKXȌ GPVTG CEVGWTU $VQ$ 7P UGNƒG C KOOQTVCNKUȌ NŨȌRKUQFG UWT NC 6QKNG kǡWP EQWR FG RTQLGEVGWT DKGPXGPWǡz NCPIWGU &ȌLȃ GP HȌXTKGT 1NKXKGT 2KPQV UŨGUV TGPFW GP 4WUUKG NQTU FŨWP XQ[CIG FW 2TGOKGT OKPKUVTG GV NGU EQPVCEVU UŨȌVCKGPV TȌXȌNȌU RQUKVKHU #NQTU LCOCKU FGWZ UCPU VTQKU UCPU FQWVG RWKUSWG UKZ OQKU CRTȋU NGU TGVQODȌGU RQUV $CMQW UQPV GHHGEVKXGUš +PVGTHCEG XKGPV FŨGPICIGT WP EQPVTCV FŨKPIȌPKGTKG FQEWOGPVCKTG CXGE 2QOC NGCFGT HTCPȊCKU FGU UQNWVKQPU FG VTCPURQTV FWTCDNGU TGPEQPVTȌ là-bas. #WLQWTFŨJWK ƒNKCNG FW ITQWRG 5VWFKC &GXGNQRRGOGPV FQW\G 2/' GPVTG NC (TCPEG NC $GNIKSWG NŨ'URCIPG RQWT EQNNCDQTCVGWTU +PVGTHCEG CKFG ȃ HCEKNKVGT NGU RTQEGUU FG VTCPUHGTV GV NGU FȌOCVȌTKCNKUCVKQPU ȃ NŨKPVGTPCVKQPCN Ǩ EGVVG ȌEJGNNG NG XQNGV KPIȌPKGTKG FQEWOGPVCKTG UQKV FGU RTGUVCVKQPU VTCFWEVKQPU GV KPVGTRTȌVCTKCV GUV RTQFWKV GP OCLQTKVȌ CW UKȋIG TQWGPPCKU

kǡ 0QWU HQWTPKUUQPU NGU FQEWOGPVU FG OCKPVGPCPEG FGU EQPUVTWEVGWTUǡ z ȌXQSWG NG OCPCIGT SWK CFFKVKQPPG NGU ENKGPVU JKUVQTKSWGU 4GPCWNV #KTDWU $QODCTFKGT 5KFGN 3WCPV CWZ NCPIWGU SWŨKNU OCȑVTKUGPV NG VKGTEȌ FW OQOGPV ETQKUG NG EJKPQKU NG TWUUG GV NG LCRQPCKU #W FGNȃ NŨȌSWKRG CUUKUVG FGU RTQLGVU FŨKPFWUVTKCNKUCVKQP FG # ȃ < kǡ FW EQPEGRV ȃ NC OKUG GP WXTG FGU NKIPGU FG HCDTKECVKQP UWT UKVG LWUSWŨȃ NC OQPVȌG GP ECFGPEGǡz 'V UK +PVGTHCEG ECRVG VQWU NGU UGEVGWTU kǡFGU ȌPGTIKGU ȃ NŨCITQCNKOGPVCKTG GP RCUUCPV RCT NC &ȌHGPUGǡ z GP GNNG GUV UQNNKEKVȌG RCT NGU ITCPFU PQOU FG NŨCȌTQPCWVKSWG GNNG GUV OGODTG FG 0QTOCPFKG #GTQ'URCEG GV NŨCȌTKGP NG HGTTQXKCKTG QW GPEQTG NC RJCTOCEKG %ŨGUV FCPU NGWT UKNNCIG SWŨKN [ C DKGPVȖV SWKP\G CPU NŨGPVTGRTKUG UŨGUV CXGPVWTȌG ȃ NŨGZRQTV Qș FȌUQTOCKU GNNG TȌCNKUG ȃ ǡ FG UQP EJKHHTG FŨCHHCKTGU +N PŨGUV SWŨȃ UWKXTG UGU FGTPKGTU XQ[CIGU RQWT kǡWPG PQWXGNNG WUKPG ȃ %CUCDNCPEC NŨGZVGPUKQP FŨWP NCDQTCVQKTG DGNIG FGU RNCVGU HQTOGU RȌVTQNKȋTGU CW %QPIQŲǡz I.P. CONTACT www.interface-sa.fr

LONGNY-AU-PERCHE

Le goรปt par lโ ustensile 6TCFKVKQP GV UCXQKT HCKTG RGT OGVVGPV ศ /CVHGT FลฉGZRศ FKGT UGU RTQFWKVU FCPU RNWU FG RC[U

1

814-2014. Traversant deux UKศ ENGU NลจCVGNKGT FG OQWNGU ศ Iศ VGCWZ /#6ศ TKGN GP ('4DNCPVGTKG UลจGUV VTCPUHQTOศ GP WPG JQNFKPI /CVHGT $QWTIGCV URศ EKCNKUVG FG RGVKV OCVศ TKGN FG EWKUKPG GV FลจJศ VGNNGTKG NGCFGT ศ NลจKPVGTPCVKQPCN (TWKV FลจWP OCTKCIG WPKUUCPV /CVHGT WUVGPUKNGU JCWV FG ICOOG GV $QWTIGCV NKCKUQPU EJCWFG GV HTQKFG NG ITQWRG FG 2CVTKEG /QTC C ITCPFK RCT ETQKUUCPEG GZVGTPG /CNITศ VQWV kวก NลจCEVKQPPCTKCV TGUVG วก HCOKNKCNวกz PQVG .WE 8CP 4[UUGN SWK FKTKIG NลจWUKPG GV NG UKศ IG /CVHGT ศ .QPIP[ CW 2GTEJG ศ SWKRCPV

NGU ITCPFU EJGHU NGU RCNCEGU ศ VQKNศ U NGU DQWNCPIGTU Rศ VKUUKGTU kวก PQU ENKGPVU JKUVQTKSWGUวกz .G Rศ TKOศ VTG QTPCKU EQWXTG ศ prรฉsent deux sites pour plus de 200 perUQPPGU FQPV WPG RNCVG HQTOG NQIKUVKSWG Fศ FKศ G ศ NลจKPVGTPCVKQPCN kวก ลก วกO2 FลจGPVTGRศ V FQPV O2 UWT RNCEGวกz 4QDWUVGUUG GV Uศ EWTKVศ .G ITQWRG GZRศ FKG FCPU RNWU FG RC[U ศ VTCXGTU WP Tศ UGCW /CVHGT $QWTIGCV EQORVCPV EKPS OCTSWGU EQNNCDQTCVGWTU TGPXQ[CPV XGTU NGU ฦ NKCNGU ou des distributeurs prรฉsents partout GP 'WTQRG GV FG Nลจ#Oศ TKSWG CW ,CRQP GP RCUUCPV RCT &WDCศ *QPI -QPI NG 8KGVPCO k .ลจGZRQTV GUV FCPU PQU Iศ PGUวก z UQWNKIPG (TCPศ QKU $KFQWZ TGURQPUCDNG OCTMGVKPI /CVHGT UลจKNNWUVTCPV Fศ LC CW UGTXKEG FGU EQWTU Fลจ'WTQRG GV

FG 4WUUKG #WLQWTFลจJWK CXGE ลก Tศ Hศ TGPEGU GP UVQEM RTศ U FลจWP RTQFWKV UWT FGWZ HCDTKSWศ KEK RCTV ศ Nลจศ VTCPIGT 5GU RTQLGVU 4 & RTศ Hศ TGPV NGU OCVศ TKCWZ EQORQUKVGU RQN[Oศ TGU CNNKCPV TQDWUVGUUG GV Uศ EWTKVศ XKUCPV kวก NลจWUVGPUKNG RNCKUKTวก zลก ศ EQ EQPศ WGU NGU PQWXGCWVศ U UQPV TGE[ENCDNGU WNVTC Nศ Iศ TGU GTIQPQOKSWGU GV GUVJศ VKSWGU kวก OCKPVGPCPV NGU EWKUKPKGTU UQPV FGU CTVKUVGU GV NGU EWKUKPGU UลจQWXTGPV CW RWDNKEวก z %JCSWG CPPศ G /CVHGT TGPQWXGNNG WP DQP OKNNKGT FลจCTVKENGU GP ECVCNQIWG 2CTHQKU FGU DTGXGVU UQPV Fศ RQUศ U OCKU NลจGUUGPVKGN GUV SWลจGPVTG NลจKFศ G GV UC FKURQPKDKNKVศ CW PKXGCW OQPFKCN KN UG UQKV ศ EQWNศ WP Fศ NCK minimum. I.P. CONTACT www.matferbourgeat.com

dรฉcembre 2014

21

SAINT-JAMES

Le patrimoine s’exporte .GU 6TKEQVU 5CKPV ,COGU FȘOQPVTGPV SWG NC VTCFKVKQP et le talent font bon ménage avec l’ambition internationale. Un look reconnaissable entre tous, SWK HCKV NG UWEEȋU FGU 6TKEQVU 5CKPV ,COGU notamment au Japon.

L

a notion de patrimoine ne doit pas renvoyer à de vieilles et QDUQNȋVGU VGEJPKSWGU $KGP CW EQPVTCKTG .G NCDGN kǡ 'PVTGRTKUGU FW 2CVTKOQKPG 8KXCPVǡz '28 GP RQTVG VȌOQKIPCIG +N TGITQWRG RTȋU FG š kǡ OCKUQPU FŨGZEGNNGPEGǡ z HTCPȊCKUGU SWK UQPV CWVCPV FŨCODCUUCFTKEGU FW UCXQKT HCKTG HTCPȊCKU ȃ NŨKPVGTPCVKQPCN RKNKGTU FG NC kǡOCTSWG (TCPEGǡz .GU 6TKEQVU 5CKPV ,COGU GP HQPV RCTVKG GWZ SWK QPV TGȊW VTȋU TȌEGOOGPV FGU OCKPU FG .CWTGPV (CDKWU NG HCOGWZ NCDGN %TȌȌU GP ƒFȋNGU FGRWKU EGVVG FCVG ȃ UC EQOOWPG FŨQTKIKPG NGU 6TKEQVU 5CKPV ,COGU CW ƒN FGU RCUUCVKQPU FG RQWXQKT FQPV GP WPG

22

Spécial INTERNATIONAL

#W FGNȃ FGU TGNCVKQPU EQOOGTEKCNGU EŨGUV WPG XTCKG UQNKFCTKVȌ SWK UŨGUV KPUtaurée entre Saint-James et le Japon, à NŨKOCIG FW FQP GHHGEVWȌ RCT NŨGPVTGRTKUG NC XKNNG NC EQOOWPCWVȌ FG EQOOWPG GV NŨ'62 FG 5CKPV ,COGU CRTȋU NG VUWPCOK FW ǡOCTU .ŨGPVTGRTKUG SWK TȌCNKUG NG VKGTU FG UQP CEVKXKVȌ ȃ NŨGZRQTV C RW CWUUK UG HCKTG EQPPCȑVTG ȃ NŨKPVGTPCVKQPCN NQTU FGU ,GWZ DZSWGUVTGU /QPFKCWZ FQPV GNNG C RTQFWKV NGU VGPWGU QHƒEKGNNGU 'NNG XKGPV ȌICNGOGPV FŨQWXTKT WP EKTEWKV FG XKUKVG FG UGU CVGNKGTU SWK RGWV ȍVTG CWUUK WP DQP OQ[GP FŨCVVKTGT NŨCVVGPVKQP FG VQWTKUVGU ȌVTCPIGTU #RTȋU VQWV 5CKPV ,COGU PŨGUV SWŨȃ SWGNSWGU MKNQOȋVTGU FW /QPV 5CKPV /KEJGN FQPV NGU VTCXCWZ FG TȌVCDNKUUGOGPV FW ECTCEVȋTG OCTKVKOG UQPV GP EQWTU FŨCEJȋXGOGPV GV FQPV NG RTQLGV FG EQPVTCV FG FGUVKPCVKQP kǡ.G /QPV 5CKPV /KEJGN GV UC DCKGǡz XKUG ȃ FȌXGNQRRGT WP RTQLGV VQWTKUVKSWG RQTVGWT FŨWPG XȌTKVCDNG CODKVKQP KPVGTPCVKQnale pour les dix années à venir.

Bon goût TGRTKUG FG NŨGPVTGRTKUG RCT UGU UCNCTKȌU GV FGU CITCPFKUUGOGPVU RTȋU FG š ǡ O2 FG UWRGTƒEKG QPV HCKV FW kǡ XTCK EJCPFCKN OCTKPǡ z WP RTQFWKV PQTOCPF TGEQPPW FCPU NG OQPFG GPVKGT /CKP FCPU NC OCKP CXGE NG ,CRQP 'P GHHGV QWVTG UGU DQWVKSWGU FCPU FG PQODTGWUGU XKNNGU HTCPȊCKUGU GV UC RTȌUGPEG FCPU VQWVG NŨ'WTQRG QP VTQWXG NC OCTSWG ȃ 0GY ;QTM FGRWKU WPG FK\CKPG FŨCPPȌGU %ŨGUV UWTVQWV CXGE NG ,CRQP SWG NŨJKUVQKTG GUV NC RNWU HQTVG #W E WT FG 6QM[Q NC DQWVKSWG 5CKPV ,COGU &CKMCP[COC GUV FGXGPWG WPG CODCUUCFTKEG FG NC OCTSWG 7PG CWVTG GPUGKIPG C ȌVȌ QWXGTVG ȃ 1UCMC

.G RCVTKOQKPG PQTOCPF GUV CWUUK ICUVTQPQOKSWG .ũ+437# GV NGU %JCODTGU Fũ#ITKEWNVWTG ont CKPUK OKU ȏ NũJQPPGWT NGU RTQFWKVU normands lors de la conférence du G6 élargi (France, Allemagne, 'URCIPG +VCNKG )TCPFG $TGVCIPG 2QNQIPG ǽVCVU 7PKU %CPCFC 6WTSWKG SWK C VTCKVȘ FGU RQUKVKQPU de l’Union européenne en matière de sécurité. Un menu normand a ȘVȘ UGTXK ȏ NũQEECUKQP OGVVCPV GP avant le Calvados, le cidre, trois des meilleurs crus d’huîtres normands, une terrine aux rillettes de volaille, SWCVTG HTQOCIGU #12 GV FKHHȘTGPVGU verrines.

LISIEUX

Lโ art du copier-coller

5Rศ EKCNKUVG FW RQKPV FG XGPVG ศ NลฉKPVGTPCVKQPCN 5JQR %QPEGRV 5GTXKEGU dรฉveloppe des solutions design universelles.

B

WTGCW FG EQPEGRVKQPU FGUKIP Fศ FKศ ศ NลจCIGPEGOGPV FG OCICUKPU NC 2/' FG &KFKGT 4QDKPG 5JQR %QPEGRV 5GTXKEGU C HCKV FGU CRRTQEJGU GZRQTV UQP CVQWV OCศ VTG 'ZRGTVG FG OGTEJCPFKUKPI UQP #&0 EQPUKUVG ศ kวก VTCPUHQTOGT WPG KFศ G FลจWPKXGTU EQOOGTEKCN GP EQPEGRV KPFWUVTKGNวก z #WLQWTFลจJWK NลจGPVTGRTKUG FW 2C[U Fลจ#WIG HQWTPKV FGU RTGUVCVKQPU ENศ U GP OCKP CWVQWT FGU RQKPVU FG XGPVG KPVศ ITCPV WPG EJCศ PG HCDTKECVKQPU UVQEMCIGU NQIKUVKSWG GPVTG NC (TCPEG GV NลจKPVGTPCVKQPCN kวก3WGN SWG UQKV NG RC[U UGNQP NGU TGUUQWTEGU PQWU UCXQPU TGRTQFWKTG ศ NลจKFGPVKSWG NGU EQFGU FลจWPG OCTSWGวกz CHฦ TOG NG 2 &) (NGWTQPU FW NQVลก WP DWTGCW ศ 8CTUQXKG GV WPG WPKVศ 'PQKC +PVGTPCVKQPCN UCNCTKศ U ศ 5JCPIJCK GV *QPI -QPI .ลจCP FGTPKGT &KFKGT 4QDKPG C Tศ WPK UGU UQEKศ Vศ U FCPU WP JQNFKPI &4 +PXGUV &4+ CXGE ศ Eย WT FG XCNQTKUGT UQP CTV FW EQRKGT EQNNGT RCT WPG OCศ VTKUG FW UQWTEKPI NQECN 1DLGEVKHลก kวก/GVVTG NC %JKPG DKGPVศ V NC 2QNQIPG ศ NC RQTVศ G FG PQU ENKGPVUวกz 'ZGORNG RCTHCKV NลจQHHTG 'PQKC +PVGTPCVKQPCN TCUUWTG NGU GPVTGRTGPGWTU HTCPศ CKU VGPVศ U RCT NC %JKPG NGWT ICTCPVKUUCPV WPG ศ VJKSWG 45' FGU RTQEGUU GZGORNCKTGU GV EQPUGKNNG NGU

Fศ EKFGWTU EJKPQKU GP OCVKศ TG FG VTCศ CDKNKVศ QW RQWT ETศ GT NGWT OCTSWG kวกNC RNWRCTV XGPFGPV GPEQTG GP PQ PCOGวกz 8KVTKPG EJKPQKUG %ลจGUV CW UKศ IG ศ .KUKGWZ SWG UG RKNQVGPV NGU RTQLGVU %QODKPCPV FGUKIP GV VGEJPKEKVศ U RNCUVWTIKG Oศ VCNNGTKG OGPWKUGTKG GVE CLQWVCPV FGU EQORศ VGPEGU VGZVKNGU Fศ EQ EQPVTศ NG 3WCNKVศ Nลจศ SWKRG

RGTUQPPGU EQWXTG GP FKTGEV NGU ETศ CVKQPU KOCIKPCPV kวกFGU NKPศ CKTGU FGU RQTVCPVU FGU DCPSWGU FลจCEEWGKN FGU RTศ UGPVQKTU FGU CEEGUUQKTGU 2.8 วก z 4KEJGU FลจWPG OCVศ TKCWVJศ SWG ศ XQNWVKXG KNU EQPPCKUUGPV VQWVGU NGU PQTOGU GV NGU *5 EQFGU ศ XKVCPV NGU UWTVCZGU kวกRQWT WP TGVQWT UWT KPXGUVKUUGOGPV QRVKOWOวก z UQWNKIPG &KFKGT 4QDKPG .C ICOOG XC LWUSWลจศ NลจKPUVCNNCVKQP KP UKVW QW DKGP GP

en Chiffre

parce que Enoia International a fait partie FW FGTPKGT (QTWO FGU 2/' (TCPEG %JKPG ศ %JGPIFW CW วญQEVQDTG ศ Xศ PGOGPV $VQ$ NCDGNNKUศ FW e anniversaire des relations diplomatiques entre la France et la Chine.

Shop Concept & Services Tศ CNKUG FG UQP EJKHHTG FลจCHHCKTGU ศ NลจKPVGTPCVKQPCN

Concepts dโ ambiance 4GRTGPCPV CW RTKPVGORU WPG UQEKศ Vศ 0QWXGNNG 'NRศ %QPEGRV RGTUQPPGU fabricante de meubles en bois et en acier, Didier Robine y voit le moyen de dรฉcliner ses agencements design vers les hรดtels, restaurants, etc. Parallรจlement, il prรฉvoit dโ รฉditer des collections destinรฉes ศ NC ENKGPVศ NG KPFKXKFWGNNG kวญFG RNWU GP plus, les univers se confondent et les consommateurs ont un coup de foudre RQWT NG OGWDNG FลฉWP OCICUKPวญz

%JKPG FGU UGTXKEGU FลจCWFKV FลจWUKPGU 'P TGVQWT NGU ENKGPVU UQPV ศ วก FGU GPUGKIPGU PCVKQPCNGU SWลจKNU CEEQORCIPGPV ศ Nลจศ VTCPIGT kวก FGU ITCPFGU OCTSWGU FCPU NC ITCPFG FKUVTKDWVKQP NG TGVCKNวก z 'P Iศ Pศ TCN QP NGWT EQOOCPFG NลจKORNCPVCVKQP INQDCNG UWT WP HQTOCV SWลจKNU FWRNKSWGTQPV HQKU ศ VTCXGTU NG OQPFG .C TGEGVVG OCTEJG RWKUSWลจGP 5JQR %QPEGRV 5GTXKEGU Tศ CNKUG วก FG UQP EJKHHTG FลจCHHCKTGU ศ NลจKPVGTPCVKQPCN FQPV CW /Q[GP 1TKGPV kวกNGU วฑOKTCVU NG 3WCVCT &WDCศ วกz #Hฦ EJCPV kวก SWKP\G OCICUKPU ศ SWKRศ U EGVVG CPPศ Gวก z NC XKVTKPG EJKPQKUG FW ITQWRG NG HCKV TC[QPPGT FCPU FลจCWVTGU RC[U Fลจ#UKG kวก #RTศ U FKZ CPU FG RTศ UGPEG PQWU UQOOGU Nศ IKVKOGUวกz UG Hศ NKEKVG &KFKGT 4QDKPG RCT CKNNGWTU OGODTG FW %NWD %JKPG FG NC %%+ FW *CXTG วจ NลจCXGPKT KN EKDNG NG /CIJTGD GV Nลจ#HTKSWG kวกNGU RTQEJCKPU RC[U RQTVGWTU FW EQOOGTEGวกz I.P.

CONTACTS Club Chine Laurence Mahot NOCJQV"UGKPG GUVWCKTG EEK Hr www.shop-concept.fr dรฉcembre 2014

23

LE HAVRE

Verrier globe-trotter Fournisseur spรฉcialiste des bouteilles en verre, Univerre Packaging offre le design ศ NลฉKPVGTPCVKQPCN

Des bouteilles millรฉsimes envoyรฉes dans WPG EKPSWCPVCKPG de pays.

C

CRKVCNKUCPV UWT kวก EKPS Iศ Pศ TCVKQPU FG UCXQKT HCKTG XGTTKGTวก z 7PKXGTTG 2CEMCIKPI FKTKIศ RCT (CDTKEG 6QWTTGU Fศ XGNQRRG FGU RTQLGVU FGUKIP CWVQWT FGU EQPVGPCPVU XGTTG 5WTHCPV UWT NG OCTEJศ FGU URKTKVWGWZ TJWOU NKSWGWTU GV FGU HNCEQPPCIGU FG NWZG NC 2/' JCXTCKUG RGTUQPPGU UKIPG FGU DQWVGKNNGU OKNNศ UKOGU FGU HNCEQPU GP Uศ TKG NKOKVศ G FGU EQHHTGVU FG RTGUVKIG FGU ECTCHGU GP ETKUVCN FGU XGTTGU ศ Fศ ECPVGT QW GPEQTG FGU DQECWZ RQWT EQPฦ VWTGU EQPFKOGPVU 'NNG ศ FKVG FGU EQNNGEVKQPU UVCPFCTFU Fศ ENKPCDNGU ศ NC ECTVGลก kวก0QWU CKFQPU ศ XCNQTKUGT NลจGZKUVCPV OGVVTG CW RQKPV FGU ศ EQ UQNWVKQPU GP XGTTG QW PQWU RTGPQPU GP EJCTIG FGU KFGPVKVศ U XKUWGNNGUวก z ศ XQSWG 0CYGN

Innover en bouteille

$GNDGKFC TGURQPUCDNG OCTMGVKPI SWK Iศ TG NGU RTQLGVU GZRQTV FG RCEMCIKPIU sur mesure. &GUKIP KPFWUVTKGN 7PKXGTTG 2CEMCIKPI PG VTCXCKNNG SWลจศ NลจKPVGTPCVKQPCNลก CIGPV GZENWUKH FG NC OCTSWG 8GTCNNKC kวก NG Rศ NG EQPFKVKQPPGOGPV FG 5CKPV )QDCKPวก z UWT Nลจ#HTKSWG Nลจ#UKG NGU %CTCศ DGU Nลจ1Eศ CP +PFKGP #PVKNNGU 2QN[Pศ UKG 0QWXGNNG %CNศ FQPKG GNNG TC[QPPG UWT Nลจ+PFG Nลจ#Oศ TKSWG %GPVTCNG VQWEJCPV GP kวกWPG EKPSWCPVCKPG FG RC[U UWT NGU EKPS EQPVKPGPVUวกz #NQTU CW UKศ IG PQTOCPF QP RCTNG CPINCKU CNNGOCPF GURCIPQN RQTVWICKU OCNICEJG EJKPQKU 5GU ENKGPVU UQPV NGU HCDTKECPVU FลจCNEQQNU NGU GODQWVGKNNGWTU FG DQKUUQPU XKPU LWU

(QPFศ G GP CRTศ U NC XGPVG FG NลฉGPVTGRTKUG HCOKNKCNG 6QWTTGU %KG 8GTTGTKGU FG )TCXKNNG 7PKXGTTG 2CEMCIKPI FQKV UGU TCEKPGU ศ kวญNC ฦ TOG FW *CXTG NC RNWU CPEKGPPG วญz 2QUKVKQPPศ G UWT NลฉGZRQTV Fศ U NลฉQTKIKPG EQPVCEVCPV 5CKPV )QDCKP RQWT RTQRQUGT UQP GZRGTVKUG Oศ NCPV VTCFKVKQP XGTTKศ TG GV KPPQXCVKQPU NC 2/' C UW EQPXCKPETG #UUQEKCPV UC VTCLGEVQKTG ศ NลฉKOCIG FลฉWP )TQWRG NGCFGT OQPFKCN GNNG ศ VCKV lancรฉe.

24

Spรฉcial INTERNATIONAL

GHHGTXGUEGPVU NGU RTQFWEVGWTU NQECWZ FG NลจCNKOGPVCKTG GV ศ วก NลจCEVKXKVศ EQPEGTPG 8GTCNNKC 7PKXGTTG 2CEMCIKPI RTQFWKV UWTVQWV GP ITCPFG Uศ TKG kวก ศ DQWVGKNNGU GP OQ[GPPGวก z OCKU SWลจGNNG UQKV FKUVTKDWVGWT QW HQWTPKUUGWT FG UQNWVKQPU GNNG CRRQTVG UC EQPPCKUUCPEG XGTTKศ TG C[CPV GPTKEJK UC ICOOG GP EQPVKPW )Tศ EG ศ SWQK VQWV GUV RGTOKU UGU ฦ PKVKQPU CNKIPGPV ITCXWTGU Uศ TKITCRJKG NCUGT FQTWTGU ศ EJCWF Oศ VCNNKUCVKQPU ศ NลจQT ฦ P GPETG CPVK EQPVTGHCศ QP GVE ,WUSWลจศ RTศ UGPV EJCSWG RTQFWEVKQP UWKXCKV WP RTQEGUU GPVTG NG $WTGCW FลจวฑVWFGU 8GTCNlia, ses usines et sous-traitants, Univerre 2CEMCIKPI CUUWTCPV NลจKPVGTHCEG ENKGPVศ NG 'P UGRVGODTG Nลจศ SWKRG UลจGUV TGPHQTEศ G FลจWP URศ EKCNKUVG FG FGUKIP KPFWUVTKGN Cฦ P FG EQWXTKT GP FKTGEV kวก NC ETศ CVKQP GV NG Fศ XGNQRRGOGPV VGEJPKSWG CXCPV NลจKPFWUVTKCNKUCVKQPวก z 2TQEJCKPG ศ VCRG kวก KPXGUVKT FCPU WPG KORTKOCPVG & RQWT RTศ UGPVGT FGU RTQVQV[RGUวกz I.P.

CONTACT www.univerre.fr/

CHERBOURG-OCTEVILLE

Sans trace de corrosion

Expert des corrosions marines et biocorrosions, Corrodys offre un pรดle de ressources technologiques pionniรจres en France.

C

TQKUCPV NC XQECVKQP FลจWP NCDQTCVQKTG FลจGUUCKU CXGE FGU UGTXKEGU KPPQXCPVU FลจKPIศ PKGTKG EQPUGKN QWXGTVU CWZ RTQLGVU FลจGPVTGRTKUGU %QTTQF[U FKTKIศ RCT ,GCP /CTKG /QWEJGN C NลจQDUGUUKQP FG NลจCPVK EQTTQUKQP 5QP QHHTG TGNศ XG GP GHHGV FลจWP EGPVTG VGEJPKSWG URศ EKCNKUศ FCPU NGU EQTTQUKQPU OCTKPGU GV DCEVศ TKGPPGU NGU KPVGTHCEGU OCVศ TKCWZ DKQฦ NOU NG HQWNKPI GP OKNKGW OCTKP kวก'P PQWU CXQPU ศ Vศ RTศ EWTUGWTU UWT WPG PKEJG FลจGPXGTIWTG OQPFKCNGวกz ศ XQSWG UQP HQPFCVGWT 0KEJG OQPFKCNG 5GU FQPPGWTU FลจQTFTG UQPV ศ วก kวกJQTU 0QTOCPFKGวกz XQKTG NลจGPVTCศ PGPV ศ NลจGZRQTV %QTTQF[U VQWEJCPV kวก FW PWENศ CKTG ศ NลจCITQCNKOGPVCKTG FW PCWVKUOG CW $62วกz GV NGU RQTVU FW *CXTG FG /CTUGKNNG 0CPVGU 5CKPV 0C\CKTG .CDGNNKUศ %GPVTG FG 4GUUQWTEGU 6GEJPQNQIKSWGU JCDKNKVศ CW %Tศ FKV +ORศ V 4GEJGTEJG %+4 KN XKGPV Fลจศ VTG CITศ ศ CW %Tศ FKV +ORศ V +PPQXC-

VKQP %++ &ศ UQTOCKU kวก วก FG NลจCEVKXKVศ RQTVG UWT NGU ศ PGTIKGU NลจQHHUJQTG IC\KGT OCTKPวกz GV GP UลจCIKUUCPV FGU วฑPGTIKGU /CTKPGU 4GPQWXGNCDNGU NC FGOCPFG C DQPFK kวก 2QWT NC RTGOKศ TG HQKU PQWU HTศ NQPU NGU วก วกz UลจGPVJQWUKCUOG ,GCP /CTKG /QWEJGN %QTTQF[U GPICIG RCT PCVWTG FCPU NC ฦ NKศ TG '/4 GPEJCศ PCPV NGU RTQLGVU 4 & RCTVGPCKTGU UลจKORNKSWCPV FCPU FGU RTQITCOOGU GWTQRศ GPU GV EQNNCDQTCVKHU Fศ FKศ U .GU OQ[GPU FKURQPKDNGU ศ %JGTDQWTI 1EVGXKNNG UQPV ศ NC JCWVGWT FQPV WPG GPEGKPVG ENKOCVKSWG FGU OQ[GPU FลจCPCN[UG FW .75#% 7PKXGTUKVศ FG %CGP VGN WP OKETQUEQRG ศ NGEVTQPKSWG ศ DCNC[CIG GV FGU DQWENGU FลจGUUCKU GP GCW FG OGT FQPV NลจWPG OKUG CW RQKPV RCT %QTTQF[U GV 6QVCN RGTOGV kวก FGU VGUVU GHฦ ECEKVศ DKQEKFGU LWUSWลจศ oวกz I.P. CONTACT www.corrodys.com

Synergies cรดtiรจres

/GODTG FG NลฉCUUQEKCVKQP ( 0 qui fรฉdรจre NC ฦ NKศ TG PCWVKSWG DCU PQTOCPFG GV FW ENWUVGT 52. 1WGUV 0QTOCPFKG วฝPGTIKGU /CTKPGU 10'/ %QTTQF[U GUV XKUKDNG CWUUK CW UGKP FW 2ศขNG /GT $TGVCIPG FW %NWUVGT /CTKVKOG (TCPศ CKU %/( FW )TQWRGOGPV des Industries de Construction et Activitรฉs 0CXCNGU )+%#0 GV FG NลฉKPUVKVWV (TCPEG วฝPGTIKGU /CTKPGU ITQWRGOGPV FลฉKPVศ Tศ V public favorisant les transversalitรฉs autour FGU VGEJPQNQIKGU '/4

dรฉcembre 2014

25

ICEP-CFA/ENSICAEN

L’apprentissage Ă l’international, c’est possible 2CTEG SWG NĹŠKPVGTPCVKQPCN UGTC NG UČ˜UCOG FGU CEVKHU FG FGOCKP Č? %CGP NĹŠ+%'2 %(# EQPUWNCKTG HCXQTKUG NĹŠCNVGTPCPEG Č? NĹŠČ˜VTCPIGT

L’ENSICaen ajoute aux qualitĂŠs des alternants WP DCICIG KPVGTPCVKQPCN FQPV C DČŒPČŒĆ’EKČŒ /CPGN Abdelhamid, entourĂŠe de 0KEQNCU .G %NGEŨJ Čƒ I GV .QČ’EM .JQVG

26

SpĂŠcial INTERNATIONAL

C

QWXTCPV PGWH ƒNKȋTGU RQWT RTȋU FG VTGPVG FKRNȖOGU FW %#2 CW /CUVGT NŨ+%'2 %(# FGU %%+ FW %CNXCFQU %CGP 0QTOCPFKG GV 2C[U FŨ#WIG HQTOG EJCSWG CPPȌG š LGWPGU GP EQPVTCV FŨCRRTGPVKUUCIG QW EQPVTCV FG RTQHGUUKQPPCNKUCVKQP .ŨQTICPKUOG GUV RKQPPKGT RQWT QTICPKUGT FGU RȌTKQFGU ȃ NŨȌVTCPIGT FCPU UGU EWTUWU GP CNVGTPCPEG FG PKXGCW $CE ȃ $CE FȌXGNQRRCPV FGU RTQITCOOGU RCTVGPCKTGU CXGE NGU SWCVTG ȌEQNGU EŨGUV PQVCOOGPV NG ECU CXGE '05+%#'0 RQWTǡ WP FKRNȖOG FŨ+PIȌPKGWT KPHQTOCVKSWG

&GWZ GZRȘTKGPEGU WPKSWGU GV RTQHQPFȘOGPV GPTKEJKUUCPVGU

kǡ 7P RCTEQWTU FG VTQKU CPU CXGE WPG URȌEKCNKVȌ /QPȌVKSWG GV 5ȌEWTKVȌ FGU U[UVȋOGU FŨKPHQTOCVKQPǡ z RTȌEKUG 0KEQNCU .G %NGEŨJ EQQTFKPCVGWT #RRTGPVKUUCIG ȃ NŨ+%'2 %(# 'V RQWT GPEQWTCIGT NGU RȌTKQFGU JQTU HTQPVKȋTGU HQPEVKQPPCPV GP CRRWK FG .QȒEM .JQVG TGURQPUCDNG FG NC HQTOCVKQP ȃ NŨ'05+%#'0 KN TGNCKG NGU RTQITCOOGU GWTQRȌGPU 'TCUOWU GV /QXKNŨ#RR

U[UVȋOG FG DQWTUG HCXQTKUCPV NC OQbilité des apprentis du réseau CCI de (TCPEG 4ȌUWNVCV FGU CNVGTPCPVU FG NŨ+%'2 %(# RCTVGPV ȃ .QPFTGU $TWZGNNGU CW %CPCFC GP #WUVTCNKG GVE &GRWKU EG FȌRCTV ȃ NŨȌVTCPIGT FCPU NG ECFTG FG NŨCNVGTPCPEG GUV QDNKICVQKTG RQWT NGU CRRTGPVKU KPIȌPKGWTUš KN HCWV FȌUQTOCKU LWUVKƒGT FG VTQKU OQKU

en Chiffres

4 millions

FG RGTUQPPGU GP OQDKNKVȘ pour des périodes d’éducation GV FG HQTOCVKQP ȏ NũȘVTCPIGTŢ EũGUV NũQDLGEVKH Fũ'TCUOWU ȏ NũJQTK\QP

.ũQDLGEVKH FũGWTQOQDKNKVȘ FCPU NũGPUGKIPGOGPV UWRȘTKGWTŢ SWG FũKEK ǭ FũȘVWFKCPVU GWTQRȘGPU UQKGPV RCTVKU ȏ NũȘVTCPIGT ȘVWFGU QW UVCIGU

ȃ NŨKPVGTPCVKQPCN RQWT XCNKFGT NG FKRNȖOG FŨKPIȌPKGWT KPHQTOCVKSWG 'P RTCVKSWG EG RGWV ȍVTG WP UȌLQWT NKPIWKUVKSWG WP ȌEJCPIG WPKXGTUKVCKTG QW WP UVCIG FCPU WPG GPVTGRTKUG ȌVTCPIȋTG #KPUK /CPGN #DFGNJCOKF GV #NKEG .GPQDNG TGURGEVKXGOGPV GV CPU VQWVGU FGWZ GP e CPPȌG FW EWTUWU '05+%#'0 UQPV RCTVKGU NŨȌVȌ FGTPKGT CEEQORCIPȌGU FCPU NC RTQEȌFWTG RCT NŨ+%'2 %(# 'NNGU QPV DGCWEQWR GP EQOOWP UŨCIKUUCPV FG NGWT XQECVKQP XGTU NŨKPHQTOCVKSWG kǡ WPG ȌXKFGPEGǡ z RQWT #NKEG kǡWPG GPXKG SWK PŨC HCKV SWG UG EQPƒTOGTǡz RQWT /CPGN GNNG OȍOG GP CRRTGPVKUUCIG EJG\ 0CVKZKU ȃ %CGP #NKEG CW )+' 5GUCO 8KVCNG CWǡ /CPU %GRGPFCPV WP UVCIG JQTU FG (TCPEG GNNGU PŨ[ UQPIGCKGPV RCU GV EJCEWPG C Fț QTICPKUGT UQP FȌRCTV GP CEEQTF CXGE UQP GORNQ[GWT kǡ KN ȌVCKV ECRKVCN SWŨKN PQWU NCKUUG RCTVKTǡz PQVGPV GNNGU GP EJ WT #NKEG C FQPE EWOWNȌ NŨKPVȌITCNKVȌ FG UGU EQPIȌU CPPWGNU 3WCPV ȃ /CPGN EG HWV UQP RTGOKGT UȌLQWT kǡVQWVG UGWNG ȃ NŨȌVTCPIGTǡz 8KXTG CKNNGWTU 3WG EG UQKV RQWT VTQWXGT WP UVCIG GV UG NQIGT WPG EQNQECVKQP RQWT #NKEG NŨWPG GV NŨCWVTG UQPV RCUUȌGU GZENWUKXGOGPV RCT +PVGTPGV #NKEG C KPVȌITȌ RQWT FQW\G UGOCKPGU WPG UVCTV WR 4 & 6GEJPQ-

NQI[ 5QNWVKQP\ ȃ 2CNOGTUVQP 0QTVJ GP 0QWXGNNG <ȌNCPFG %G SWŨGNNG GP C TGVGPW kǡ FGU OQOGPVU HQTOKFCDNGU SWK OŨQPV QWXGTV ȃ FŨCWVTGU EWNVWTGUǡz 'NNG [ C ICIPȌ GP OCVWTKVȌ EQPƒG V GNNG UG FȌEQWXTCPV WPG CUUWTCPEG VQWVG PGWXG /CPGN GNNG C HQPEVKQPPȌ GP FGWZ HQKU FŨCDQTF UGRV UGOCKPGU ȃ $CTEGNQPG ƒP %QOOG #NKEG GNNG C OWNVKRNKȌ NGU ECPFKFCVWTGU XKTVWGNNGU CXCPV FŨȍVTG UVCIKCKTG FCPU WPG CIGPEG KOOQDKNKȋTG HCKUCPV XKUKVGT FGU maisons et des appartements à des ENKGPVUǡ FG VQWVGU PCVKQPCNKVȌU 'P LWKNNGV /CPGN C DQWENȌ NC DQWENG CXGE VTQKU UGOCKPGU FG UVCIG GP 6WPKUKG kǡ OGU TCEKPGU HCOKNKCNGUǡ z CW UGKP FŨWPG EGPVTCNG NCKVKȋTG ȃ 5KFK $QW\KF EJG\ NG PWOȌTQǡ VWPKUKGP FG NŨCITQCNKOGPVCKTG %G SWŨGNNG GP ICTFG CWLQWTFŨJWK kǡFGWZ GZRȌTKGPEGU WPKSWGU GV RTQHQPFȌOGPV GPTKEJKUUCPVGU LŨCK CRRTKU ȃ OG TGURQPUCDKNKUGTǡz EQPENWV GNNG I.P. CONTACTS ICEP-CFA (Centre de Formation d’Apprentis) Nicolas Le Clec’h %QQTFKPCVGWT #RRTGPVKUUCIG 'PUGKIPGOGPV 5WRȌTKGWT 6ȌNš PNGENGEJ"ECGP EEK HT www.erasmusplus.fr

Repères 'TCUOWU +PENWCPV NG URQTV RQWT NC RTGOKȗTG HQKU 'TCUOWU CUUQEKG UGRV RTQITCOOGU GWTQRȘGPU CXGE WP DWFIGV FG OFU FũGWTQU FQPV kǭ ǭ CW OQKPUǭz TȘUGTXȘU ȏ NC OQDKNKVȘ KPFKXKFWGNNG ȏ FGU ƓPU FũCRRTGPVKUUCIG 1DLGEVKHUŢ ǭOKNNKQPU d’étudiants de l’enseignement supérieur, Ţ jeunes en volontariat/échanges, Ţ apprentis et jeunes en formation professionnelle.

décembre 2014

27

LONLAY-L’ABBAYE

S’adapter pour séduire 6TȘUQT FW DQECIG PQTOCPF GP NC $KUEWKVGTKG FG Nũ#DDC[G a su reformuler ses recettes pour s’implanter avec succès dans le marché américain.

La PME de Gérard Lebaudy UCKV VTQWXGT NGU DQPU CTIWOGPVU RQWT UȌFWKTG NGU IQWTOCPFU

M

iser sur le terroir aura FȌEKFȌOGPV TȌWUUK ȃ NC $KUEWKVGTKG HCOKNKCNG FG .QPNC[ .Ũ#DDC[G SWK OKPG FG TKGP UŨGZRQTVG UWT NGU EKPS EQPVKnents. Car la PME de Gérard Lebaudy, RGVKV ƒNU FW HQPFCVGWT PŨC LCOCKU RGTFW UQP JȌTKVCIG DQWNCPIGT HQPFȌG KN [ C WP FGOK UKȋENG RQWT FȌXGNQRRGT XGTU NGU RCTVKEWNKGTU k NGU UCDNȌU FG NŨ#DDC[G z SWK QPV HCKV UC TGPQOOȌG #WLQWTFŨJWK UQP RȖNG DKUEWKVU UWT OGUWTG GUV UQP RTGOKGT XQNWOG FŨCHHCKTGU GP VȍVG NGU HCDTKECVKQPU DKQ NGU URȌEKCNKVȌU PQTOCPFGU 2TQRQUCPV RNWU FG TGEGVVGU CFJȌTGPVG k )QWTOCPFKG z NŨWUKPG FG )ȌTCTF .GDCWF[

RGTUQPPGU CHƒEJG š DKUEWKVU RTQFWKVU JGWTG EQPPWG RQWT RTKXKNȌIKGT NGU #12 FG RTQZKOKVȌ FCPU UGU

28

Spécial INTERNATIONAL

OCVKȋTGU RTGOKȋTGU k FG PQU HQWTPKUUGWTU UQPV UWT NG )TCPF 1WGUV z %G ETGFQ FŨCWVJGPVKEKVȌ GUV UQP CVQWV Po ȃ NŨGZRQTV k FGU XGPVGU GP OQ[GPPG z .C $KUEWKVGTKG RCTVKEKRG CWZ OKUUKQPU OGPȌGU RCT NC 4ȌIKQP NGU RTQITCOOGU %QHCEG CEEQORCIPȌG RCT %%+ +PVGTPCVKQPCN 0QTOCPFKG CXGE FGWZ CKFGU #22': ȃ UQP CEVKH 5C RCTVKEWNCTKVȌ GUV FŨ[ RCPCEJGT UGU OCTSWGU FQPV NŨWPG k 2KGTTG $KUEWKVGTKG z FȌFKȌG ȃ NŨKPVGTPCVKQPCN k (TGPEJ DWVVGT EQQMKGU z k 7PG JKUVQKTG COQTEȌG FȋU z ȌXQSWG NG 2 &) OCKU UC ICOOG FG NŨȌRQSWG OCPSWCKV FŨȌVQHHG %G PŨGUV SWG XKPIV CPU RNWU VCTF SWŨWPG GODCWEJG C GPENGPEJȌ NG RTQEGUUWU .G XKTCIG C GW NKGW UWT NC FGTPKȋTG FȌEGPPKG RCT NG DKCKU FŨWP )+' WPKUUCPV NC $KUEWKVGTKG ȃ VTQKU 2/' RCTVGPCKTGU GP XWG FG RCTVCIGT NŨKPXGUVKUUGOGPV FŨWP DWTGCW ȃ 0GY ;QTM TGETWVCPV UWT RNCEG WP EQOOGTEKCN WPG CUUKUVCPVG &ȋU NQTU k PQWU CXQPU RW GPVTGVGPKT FGU EQPVCEVU UWT NC FWTȌG ȍVTG UWT NGU UCNQPU VGUVGT PQU RTQFWKVU z NC $KUEWKVGTKG QDUGTXCPV SWG UK UGU DKUEWKVU RNCKUCKGPV k KNU PG UG XGPFCKGPV RCU z #NQTU RCUUCPV RCT WPG CIGPEG PGY [QTMCKUG GNNG C TGHQTOWNȌ UGU TGEGVVGU

RQWT OKGWZ UȌFWKTG NŨ#OȌTKSWG GV FȌENKPȌ WPG OCTSWG 2KGTTG $KUEWKVGTKG KFGPVKƒCDNG ȃ UQP RCEMCIKPI 6QWT 'KHHGN OCTKPKȋTG DȌTGV DCUSWG OQWUVCEJGŲ CUUQTVK FŨWP ECEJGV k CNN PCVWTCN z 5GRV CPU RNWU VCTF UGU k HTGPEJ DWVVGT EQQMKGU z UQPV RCTVQWV RNȌDKUEKVȌU 2KGTTG $KUEWKVGTKG GUV k WPG OCTSWG ȃ RCTV GPVKȋTG z RQUUȌFCPV FGU IQțVU KPȌFKVU k ECTCOGN CW DGWTTG UCNȌ PQKZ FG EQEQ z #NQTU SWG NGU $KUEWKVU FG NŨ#DDC[G UQPV RTȌHȌTȌU GP 'WTQRG 2KGTTG $KUEWKVGTKG ECTCEQNG GP #OȌTKSWG FW 0QTF CW %CPCFC GP #WUVTCNKG rayonne en Chine, au Japon, au 8KGVPCO CWZ 2JKNKRRKPGU NŨ#UKG TGRTȌUGPVCPV NC RTQEJCKPG VGTTG RTQOKUG k .G RTQDNȋOG EŨGUV NŨȌNQKIPGOGPV z TCRRGNNG NG 2 &) GV NŨWP FGU RTQLGVU UGTCKV WPG KORNCPVCVKQP Nȃ DCU RQWTSWQK RCU ȃ PQWXGCW ITȅEG ȃ WP GIE. %QPƒFGPVKGNNG GP (TCPEG NC OCTSWG 2KGTTG $KUEWKVGTKG GUV XKUKDNG FCPU NGU ITCPFGU ICTGU NGU FWV[ HTGG FGU CȌTQports, ou dans les points de vente de NC $KUEWKVGTKG OCICUKP FŨWUKPG UGU DQWVKSWGU ȃ $CIPQNGU FG NŨ1TPG )TCPXKNNG QWXGTVG CW RTKPVGORU I.P.

ǽEQEKVQ[GPPG FGRWKU FKZ CPU OWNVKEGTVKƓȘG +51 2TKZ FG NũGZGORNCTKVȘ #)'(+2* 0QTOCPFKG 3WCNKVȘ 6QWTKUOG RQWT UGU XKUKVGU FũWUKPG CW 5+#. NC $KUEWKVGTKG FG Nũ#DDC[G ȘVCKV NCWTȘCVG FGU RTGOKGTU 6TQRJȘGU FG NC Performance Énergétique.

CONTACTS www.biscuiterie-abbaye.com www.pierre-biscuiterie.com

DOMFRONT

Etna France, culture verticale Premier fabricant français des ascenseurs privatifs, 'VPC (TCPEG &QOHTQPV UũQWXTG ȏ NũKPVGTPCVKQPCN

.ũQRVKQP RQUKVKXG #WLQWTFŨJWK NC 2/' FŨQTKIKPG (TCPEG DZNȌXCVGWTU HQPFȌG GP GUV WP ITQWRG EQORTGPCPV FGWZ WUKPGU normandes entre le site ornais

GZRGTV FGU UQNWVKQPU KPFKXKFWGNNGU GV .C %JCRGNNG )CWVJKGT RQWT NGU ENKGPVU $VQ$ NG TȌUGCW EQOOGTEKCN EQWXTCPV UGRV CIGPEGU GP TȌIKQPU RQWT EQNNCDQTCVGWTU 7PG FGU ENȌU FŨ'VPC (TCPEG TGRQUG GP GHHGV UWT NG EQPUGKN KP UKVW kǡ NC OCȑVTKUG RTQFWKVǡ z GV NC RTQZKOKVȌ FW UGTXKEG .C HQTOWNG C HCKV UGU RTGWXGU RWKUSWŨȃ TCKUQP FG kǡ RNWU FG š CRRCTGKNU RCT CPǡ z 'VPC (TCPEG KPVGTXKGPV FȌUQTOCKU UWT VQWVG SWGUVKQP FG OQDKNKVȌ XGTVKECNG ȌSWKRCPV NG RCTVKEWNKGT NGU NQECWZ RTQHGUUKQPPGNU NGU DȅVKOGPVU RWDNKEU GV CHƒEJG FGU ICOOGU RQTVGWUGU FW NCDGN 1TKIKPG (TCPEG )CTCPVKG 5C PQWXGNNG CFTGUUG OCTQECKPG NWK QWXTG WP VTGORNKP XGTU NGU RC[U FW /CIJTGD kǡ HTKCPFU FW UCXQKT HCKTG ŧ/CFG KP (TCPEGŨǡz PQVG /KEJGN ,COGV SWK RKNQVG

FȌOQPUVTCVKQPU GP CIGPEGU QW KPXKVCPV FGU ENWDU FW e ȅIG NQTU FG 2QTVGU 1WXGTVGU GV HCKUCPV XKUKVGT NŨCVGNKGT FŨCUUGODNCIG kǡ TCUUWTGT RCT NC RTCVKSWG EŨGUV GUUGPVKGNǡ z .C DQPPG PQWXGNNG GUV SWG NŨGZRGTVKUG 'VPC KPVGTRGNNG NGU ITCPFU EQORVGU DȅVKUUGWTU FG kǡ OCKUQPU ȌXQNWVKXGUǡz RTȍVU ȃ RTQRQUGT GP QRVKQPU UGU CRRCTGKNU 4GUVGPV kǡ NGU EQțVUǡ z UQP CWVTG EJGXCN FG DCVCKNNG /KEJGN ,COGV ȌICNGOGPV XKEG président de la Silver Normandie, RTȌUKFGPV FG NŨCUUQEKCVKQP 6GEJ 5#2 1WGUV TȍXCPV FG kǡ RTQFWKTG RQWT VQWU NGU DWFIGVUǡ z RGTUWCFȌ SWŨWP LQWT NŨCUEGPUGWT ȃ NC OCKUQP UGTC KPEQPtournable. I.P.

NŨWPKVȌ FQOHTQPVCKUG RGTUQPPGU %CT /KEJGN ,COGV GP VȌOQKIPG RGW ȃ peu, épousant une dimension positive FG OCKPVKGP FCPU NŨJCDKVCV NŨCUEGPUGWT RTKXCVKH GUV FGXGPW NC RKȋEG OCȑVTGUUG

ǡ FG NŨWUKPG QTPCKUG GV PGWH HQKU UWT FKZ NC RQUG FQKV UŨKPVȌITGT FCPU NŨGZKUVCPV 2QWTVCPV NC FQPPG ȌXQNWGš 'VPC (TCPEG EQOOGPEG ȃ RGTEGT FCPU NG PGWH GV NG OCPCIGT UŨCFTGUUG ȃ RTȌUGPV ȃ FGU ENKGPVU RTKXȌU SWŨKN C XW RCUUGT kǡFW UGPKQT GP HCWVGWKN RQWT WPG UQNWVKQP FŨWTIGPEGǡz ȃ kǡFGU UGPKQTU CEVKHU CPVKEKRCPV NG RTQLGVǡz GZKIGCPV FGU RTQFWKVU GHƒECEGU GUVJȌVKSWGU ǡ UȌEWTKUȌU 4ȌUWNVCV UGU CUEGPUGWTU UWT XȌTKPU J[FTCWNKSWGU UG HQPFGPV FCPU NG FȌEQT EQPLWIWGPV KPVGTHCEGU VCEVKNGU DQȑVKGTU 5#8 EQOOWPKECPVU &G OȍOG NG OCPCIGT XGKNNG ȃ FȌOQETCVKUGT UGU ICOOGU OWNVKRNKCPV NGU

en Chiffre

FGU FGOCPFGU concernent des UQNWVKQPU RQWT WP ȘVCIG kǭUQWXGPV FW UQWU UQN CW TG\ FG EJCWUUȘGǭz

Photos © David Commenchal

L

GCFGT GP (TCPEG FGU UQNWVKQPU FG VTCPURQTV XGTVKECNGU FGRWKU DKGPVȖV CPU 'VPC (TCPEG EQPȊQKV GV TȌCNKUG UWT OGUWTG FGU CUEGPUGWTU RTKXCVKHU FGU OQPVG GUECNKGT FGU OQPVG EJCTIG FGU ȌNȌvateurs pour les personnes à mobilité TȌFWKVG '2/4 #EVGWT PCVWTGN FG NC 5KNXGT 'EQPQOKG GP GNNG C KPCWIWTȌ ȃ 6CPIGT UC RTGOKȋTG CIGPEG UJQY TQQO ȃ NŨGZRQTV kǡ NG TȌUWNVCV FG EQPVCEVU CW 5CNQP $CVKOCV ǡ z KPFKSWG /KEJGN ,COGV FKTGEVGWT FW RȖNG #EEGUUKDKNKVȌ 2TKXCVKXG FŨ'VPC (TCPEG ȃ &QOHTQPV

Michel Jamet exporte NG UCXQKT HCKTG k /CFG KP (TCPEG z CW /CTQE CONTACT www.etnafrance.com

décembre 2014

29

Lyons-La-Forêt

CL Surveys, l’expertise assurances Société d’expertises maritimes et transports, CL Surveys (Lyons-la-Forêt) est première en France et leader en Europe.

C

ŨGUV NŨJKUVQKTG FŨWP KPIȌPKGWT CITQPQOG (CDTKEG .GXGUSWG SWK CRTȋU OQKU FŨKORQTV GZRQTV GP #HTKSWG FW 5WF HQPFG GP ȃ .[QPU NC (QTȍV NG ECDKPGV .GXGUSWG FŨGZRGTVKUGU OCTKVKOGU GV VTCPURQTV KPENWCPV NG EQOOKUUCTKCV FŨCXCTKGU ȃ NŨKPVGTPCVKQPCN 2TȋU FG CPU RNWU VCTF %. 5WTXG[U GUV NG PWOȌTQǡ GP (TCPEG CIGPEGU EQNNCDQTCVGWTU GV NG NGCFGT FW OCTEJȌ GWTQRȌGP URȌEKCNKUVG FŨGZRGTVKUGU EQPVTȖNG SWCNKVȌ CWFKV FG TKUSWGU CUUWTCPV NŨCUUKUVCPEG INQDCNG UGRV LQWTU UWT UGRV J 1P NC UQNNKEKVG UWKVG ȃ FGU VGORȍVGU GP OGT FGU EQPVCKPGTU FȌUCTTKOȌU FGU RTQFWKVU TGȊWU PQP EQPHQTOGUš kǡ0QWU intervenons dans les deux heures, SWGN SWG UQKV NG RC[U FŨKPVGTXGPVKQPǡ z EQPƒTOG (CDTKEG .GXGUSWG 5K NGU EQPVGPVKGWZ FŨQTKIKPG UŨCZCKGPV UWT NG maritime, proximité portuaire havraise

QDNKIG QPV UWKXK NG TCEJCV FG %QPVTQNGC

RQWT UŨQWXTKT ȃ NŨKPFWUVTKG GV CWZ kǡ UQHV EQOOQFKVKGUǡ z RWKU NC ETȌCVKQP FG 6GTTȌWO CEVKXG UWT NŨCITQ GPXKTQPPGOGPV NC OKETQDKQNQIKG kǡ NGU SWGUVKQPU TGNCVKXGU ȃ NC UCPVȌ JWOCKPG NC UȌEWTKVȌ CNKOGPVCKTG NGU RGTVGU FG TGPFGOGPV NGU RQNNWVKQPUǡz EKVG NŨGPVTGRTGPGWT SWK C HȌFȌTȌ UGU VTQKU UQEKȌVȌU EQORNȌOGPVCKTGU FCPU WP JQNFKPI #.- KN [ C EKPS CPU .QIKUVKSWG FG NũGZVTșOG #WLQWTFŨJWK EG RȖNG FŨGZRGTVKUGU VGEJPKEKGPPGU C UQP TȌUGCW RCTVGPCKTG ȃ NŨGZRQTV KN EQWXTG NGU RQTVU FŨ#PXGTU Rotterdam et Londres, sans oublier ses CFTGUUGU ȃ 5CKPV 2GVGTUDQWTI /QUEQW 0QXQTQUUKUM 3WCPV CWZ OKUUKQPU FŨGPSWȍVGU TȌCNKUȌGU RQWT FGU ITCPFU EQORVGU GV NGU EQORCIPKGU FŨCUUWTCPEGU GV NGU VTCPUKVCKTGU

NGU EJCTIGWTU NGU VTCPURQTVGWTU GNNGU KPFWKUGPV WP U[UVȋOG RQKPVW FG XGKNNG TȌINGOGPVCKTG FQWDNȌ FŨWPG ȌSWKRG RNWTKFKUEKRNKPCKTG EQORTGPCPV kǡ FGU KPIȌPKGWTU FGU EJKOKUVGU FGU OȌECPKEKGPU FŨCPEKGPU PCXKICPVU FG NC /CTKPG OCTEJCPFG FGU CTEJKVGEVGU FW PCXCNǡ z ȌPWOȋTG (CDTKEG .GXGUSWG kǡ #RRGNȌU UWT FGU NQIKUVKSWGU FG ETKUG PQWU FGXQPU ȍVTG KTTȌRTQEJCDNGUǡz 'V EGTVCKPU FQUUKGTU XQPV FWTGT RNWUKGWTU CPPȌGU 1T NŨCXGPKT GUV QRVKOKUVG %. 5WTXG[U GV EQPU WTU QPV NG XGPV GP RQWRGš kǡ .GU HNWZ QPV TCNGPVK OCKU PQU FQPPGWTU FŨQTFTGU UQPV GPEQTG RNWU CVVGPVKHU CW \ȌTQ FȌHCWVǡ z EQPENWV NG RTȌUKFGPV FŨ#.- I.P.

CONTACTS www.cl-surveys.com www.group-alk.com

Rouen

Nexira, stratégie de pointe Les honneurs pleuvent sur Nexira, qui réalise 90 % de son activité à l’export.

N

GZKTC CEEWOWNG NGU TȌEQORGPUGU RQWT UGU RGTHQTOCPEGU KPVGTPCVKQPCNGU 'P EG HWV NG RTKZ kǡ )TCPF 'ZRQTVǡ z TGOKU RCT NG /1%+ TȌEQORGPUCPV NGU UQEKȌVȌU KPFȌRGPFCPVGU CHƒEJCPV RCTOK NGU OGKNNGWTU VCWZ FG ETQKUUCPEG FW EJKHHTG FŨCHHCKTGU +PVGTPCVKQPCN GV GPTGIKUVTCPV des développements notables dans les RC[U JQTU FG NC \QPG 'WTQRG FG NŨ1WGUV 'P 0GZKTC C TGȊW NG kǡRTKZ FG NŨGPVTGRTKUG KPVGTPCVKQPCNGǡz TGOKU RCT 'TPUV ;QWPI ǡ 'PVTGRTKUG EGPVGPCKTG HQPFȌG GP RCT %JCTNGU &QPFCKP NC UQEKȌVȌ GUV CWLQWTFŨJWK NG NGCFGT OQPFKCN UWT NG OCTEJȌ FG NC IQOOG FŨCECEKC UQWU NŨKORWNUKQP FG 5VȌRJCPG &QPFCKP SWK C HQTVGOGPV EQPVTKDWȌ ȃ UQP FȌXGNQRRGOGPV KPVGTPCVKQPCN FȋU NGU CPPȌGU

30

Spécial INTERNATIONAL

.C UQEKȌVȌ GUV CWUUK FCPU NGU RTGOKGTU TCPIU OQPFKCWZ RQWT NGU GZVTCKVU XȌIȌVCWZ EQOOG NG ECEVWU GV NC ECPPGDGTIG

ETCPDGTT[ 2NCP FG ETQKUUCPEG .ŨGPVTGRTKUG TȌCNKUG WP EJKHHTG FŨCHHCKTGU FG RNWU FG /Ż FQPV RTȋU FG ǡ ȃ NŨGZRQTV CXGE UGU PGWH ƒNKCNGU TȌRCTVKGU à travers le monde et un vaste réseau de distributeurs présents dans plus de RC[U kǡ %GVVG TȌEQORGPUG GUV WPG TGEQPPCKUUCPEG FG PQVTG RNCP FG ETQKUUCPEG ȃ NŨKPVGTPCVKQPCN KPKVKȌ FGRWKU RNWU FG CPU %ŨGUV WP XȌTKVCDNG GPEQWTCIGOGPV RQWT EQPUQNKFGT PQU QDLGEVKHU ȃ NŨKPVGTPCVKQPCNǡz GZRNKSWG /CVJKGW &QPFCKP FKTGEVGWT $WUKPGUU &GXGNQROGPV FG 0GZKTC 0GZKTC UŨGUV FKXGTUKƒȌG XGTU NGU PQWXGCWZ OCTEJȌU FG NC UCPVȌ FW DKGP ȍVTG GV FG

NC PWVTCEGWVKSWG GP TCEJGVCPV NGU GPVTGRTKUGU $KQ 5GTCG GP GV 6QWTPC[ $KQVGEJPQNQIKGU GP %GU QRȌTCVKQPU FG ETQKUUCPEG GZVGTPGU NWK QPV RGTOKU FŨCRRQTVGT FGU UQNWVKQPU KPPQXCPVGU ȃ NŨKPFWUVTKG FGU EQORNȌOGPVU CNKOGPVCKTGU GV FG FGXGPKT WP CEVGWT KPEQPVQWTPCDNG FGU GZVTCKVU XȌIȌVCWZ CW PKXGCW OQPFKCN .ŨGPVTGRTKUG C RTȌUGPVȌ GP ƒP FŨCPPȌG FGTPKȋTG NQTU FW UCNQP *+' *GCNVJ +PITGFKGPVU 'WTQRG FŨ#OUVGTFCO NŨGZVGPUKQP FG UC OCTSWG RJCTG 'ZQE[CP WPG ICOOG FŨGZVTCKVU FG ECPPGDGTIG UVCPFCTFKUȌG GP polyphénols.

CONTACT www.nexira.com

dĂŠcembre 2014

31

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