THE CEDIA AWARDS: MORE THAN A TROPHY Ed Wenck Content Director, CEDIA
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CEDIA COMMUNICATES
For Nic Black, managing director of the UK’s Pyramid Group, winning a CEDIA Award means quite a bit more than a pretty piece of hardware — for Black and his firm, it means more highend business. “When we won our first Home Cinema Level II, which was in 2016, that project was something that obviously we marketed quite heavily as a result,” Black remembers. “And within five weeks of that project being awarded, we had a conversation with a gentleman from Ireland. I inquired how he heard of
us, and he said, ‘Well, simply, I wanted a cinema; the best I could get.’ “So he went to the CEDIA website,” says Black. “He saw that we had just been awarded for Level II. So, he said, ‘Well, you're clearly the best in the industry this year, so that's why I'm phoning you.’”
Awards = Credibility
For Jason Barth, a founder of The Premier Group in Indiana, US, his company’s two wins in the category of Best Integrated Home, Level IV (2018
