01 E-commerce and fashion –a global vision

Global fashion influences all ages, sexes and cultures. The desire to look good and stand out from the crowd is a growing trend as designer labels become more popular and accessible through online marketplaces.

With online fashion expected to grow substantially over the next few years, this is a market that is currently, and will continue to be extremely competitive. For example, the consumer can buy their Adidas sweatshirt on Amazon or Zalando or a pair of Gucci sunglasses on Yoox. As more online fashion marketplaces offer more brands and day-to-day clothing there is potential for major expansion in this sector.