The benefits of selling on fashion marketplaces

Fashion marketplaces give sellers the opportunity to offer their range at a much lower risk than through a dedicated retail store. Fashion shoppers want to browse a wide choice of products at any time of day or night and marketplaces facilitate this immensely.

Reduced costs

Limited set-up and marketing costs, as there’s no need to set up an online or physical store. If a seller already has a store this is an additional channel to give their brand more exposure.

Wider target audience

Selling through a marketplace, especially a well-known one such as Zalando or YOOX, opens up the possibility of global sales. How else can a fashion retailer easily reach such a wide market? However, they must consider shipping costs abroad to be sure there is a financial benefit.

Customer trust

Selling a brand on a platform such as Zalando projects a professional image that implies the business is reputable. This can build customer loyalty. The customer assumes they will receive good customer service in the event of any problems, and the marketplace takes this responsibility.

Engagement

Buying from an established fashion marketplace with a sound reputation also brings engagement. Marketplaces are growing and expanding their presence, for example, Zalando’s recent acquisition of a stake in Highsnobiety. Marketplaces spend a large portion of their budget creating inspirational images and lifestyle scenarios to encourage purchases.

Seamless customer experience

Marketplaces offer automated ordering and a seamless customer experience whenever and wherever they are. There are no issues with time zones, giving wider possibilities for trading. Customer services teams operate 24/7 on the larger marketplaces, so queries can be answered immediately.