PRINT MEDIA
LEGO CHANNEL CRITIQUE MKTG13_303
CONTENT
ADVERTISEMENT TARGET AUDIENCE CREATIVE APPROACH SELECTED MEDIA EVALUATIONS
1 2 3 4 5 6
LEGO PRINT AD CAMPAIGN
HOW DO YOUÂ SAY IMAGINATION WITHOUT SAYING IT
01
TARGET MARKET
Gabriel Simard
Segmentation Demographic Psychographic
02
CREATIVE APPROACH Celia Spencer
Source and Message Major Selling Idea Unique Selling Proposition Positioning Brand Image Advertising Appeal Execution Technique
03
BENEFITS OF SELECTED MEDIA Janet Novak
Benefits of Print Media High Selectivity & Reach Strategies Creativity Permanence Permanence & Creativity
04
EVALUATION OF MARKETING COMMUNICATION ITEM
Nan Han
Print Media as a Channel Desired Target Audience Creative Approach Media Strategy
REFERENCES Legos Advertising Campaign Final Edit. (2017). Retrieved March 12, 2017, from https://www.scribd.com/document/137467080/Legos-Advertising-Campaign-FinalEdited Semiotic Print Advertisement Analysis. (2011). Retrieved March 12, 2017, from https://hdoyle1986.wordpress.com/2011/03/05/semiotic-print-advertisementanalysis/ Print Ads Advertising Archive: Newspaper and Magazine Adverts. (2017). Retrieved March 13, 2017, from https://www.coloribus.com/adsarchive/prints/? filters=%7B%22Media%22%3A%5B%221%22%5D%2C%22Keywords%22%3A%22le go%22%7D&order=rel&page=1&referrerUrlPath=%2Fadsarchive%2Fprints%2F Lego Ad Campaign. (2009). Retrieved March 13, 2017, from http://trendland.com/lego-ad-campaign/
Janet Novak Nan Han Celia Spencer Gabriel Simard