We are only at the beginning of the disruption curve – most of the growth is ahead Illustrative
Direct-to-consumer penetration on FMCG categories in %
The three waves of disruption in the FMCG industry
2000
• 100%+ year-on-year growth • Current dramatic LMDC reduction • Current dramatic 3D printing cost reduction
3rd WAVE:
Today
1st WAVE: Current technology; premium segments, grooming categories 2005
2010
2015
2020
2nd WAVE: Driverless vehicles broad usage; food, beverage, mid-tier beauty, household categories
3D printing generalization & decentralized supply-demand matching, last stage differentiation; sport shoes, Lego bricks, fresh pasta; customized beauty and household products?
2025
2030 A.T. Kearney xx/ID Unique Identifier
1
We are only at the beginning of the disruption curve – most of the growth is ahead Illustrative
Direct-to-consumer penetration on FMCG categories in %
The three waves of disruption in the FMCG industry
2000
• 100%+ year-on-year growth
• Current dramatic LMDC reduction • Current dramatic 3D printing cost reduction
3rd WAVE:
Today
1st WAVE: Current technology; premium segments, grooming categories 2005
2010
2015
2020
2nd WAVE: Driverless vehicles broad usage; food, beverage, mid-tier beauty, household categories
3D printing generalization & decentralized supply-demand matching, last stage differentiation; sport shoes, Lego bricks, fresh pasta; customized beauty and household products?
2025
2030 A.T. Kearney xx/ID Unique Identifier
2
If your categories are on the cusp of disruption, revenue management will only help you buying time‌
A.T. Kearney xx/ID Unique Identifier
3