CEMS Annual Review

K E Y FAC T S A N D F I G U R E S

- Founded in 1988 - 27 academic members from 26 countries and 4 continents - 56 corporate partners - N°2 in the FT Master’s in Management 3-year ranking - N°1 programme for combined international criteria (composition of Faculty, students and board, international mobility and international course experience) - Class of 2008-09: 726 students, 43 nationalities (13 non-European) - Graduates of 2006-07: 42% now work abroad, 80% were recruited prior to graduation - 4,500 alumni (55 / 45 male-female ratio, 53 nationalities, 39 % live and work outside their home country)

CONTENTS

Editorial: looking back whilst planning ahead

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Academic membership goes global

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The CEMS map of the world

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The CEMS MIM: a programme on the up

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Rankings: continued success for the CEMS MIM

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Corporate Partners: news & initiatives

12-15

Students: successes & achievements

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Alumni: the heartbeat of the network

Communications & Partnerships: raising awareness

Meetings & outcomes A look back at Bocconi 2007 CEMS directory

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LOOKING BACK WHILST PLANNING AHEAD

Bernard Ramanantsoa Chairman

François Collin Executive Director

2008 has once again proven to be rich in CEMS events and success stories. From the globalisation strategy announced last year down to the grass roots work carried out within each member school, CEMS, the CEMS MIM and the CEMS community continue to make waves on the Management education scene, locally, nationally and internationally.

The Annual Review enables us to take stock of the past 12 months of CEMS activities and achievements.

This year being the twentieth of the alliance’s existence, it is more important than ever to see the strides we have made over this time in order to best plan ahead for the next phase in the growth of our community. This promises to be an exciting period in the story of the now global alliance in Management education.

Recognition of excellence Following another impressive performance in the September Financial Times Master’s in Management rankings, CEMS continues to receive recognition for its visionary status. We see increasing references to CEMS as a “pioneer” and to its students as “a subset” of high-potentials.

This, in many ways, encapsulates two of the defining qualities of the alliance: the intellectual vision and open-mindedness to look beyond common practice in search of new, best practices whilst retaining a degree of exclusivity and a guarantee of excellence.

However, we have reached a stage where offering such a standard on the European scene alone is not enough.

The new educational map One of the defining decisions in the recent history of CEMS was the launch of a new strategic mission of globalisation, which was made official in May 2007. This was an event of immense symbolic and actual significance for an alliance that was already strong and continuing to grow.

However, not only did it show the acute awareness within CEMS of the ever-evolving map of Management education but also the ability of the decision-makers to listen to and act upon the opinions and

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observations of the many stakeholders.

The implementation and concretisation of this new strategy means that we can now truly claim to hold a long-term competitive edge in the international Master’s in Management market. The 200809 academic year is to be marked by tangible evidence of the new dimension that CEMS is assuming, with the ratification of 6 associate members from 4 continents as full members. We are pleased and honoured to welcome them among us, as we are vis-à-vis our existing associate members.

A statement of intent The new direction in which CEMS is going requires a new message to the outside world.

Recognition of our qualities is growing but in order to maintain and boost our new mission, visibility of the CEMS MIM and the alliance as a whole must be increased. To support this, a new corporate logo and baseline have been devised in order to confirm loudly and clearly who and what we are today.

Without losing its essentially exclusive nature, the now global alliance in Management education that we represent deserves more attention than it currently receives. Synergy between CEMS

and the press and CEMS and its academic and corporate members will go a long way towards achieving this. We hope that the new visual identity and corporate message will help reinforce this determined effort.

20 years of achievement and counting On 2nd December 1988, Professors Carlo Secchi (Università Bocconi), Günter Sieben, (University of Cologne), Lluis Pugès (ESADE), and Jean-Paul Larçon (HEC) signed the historic agreement that officially sealed the creation of CEMS. 20 years on, it is perfectly natural to celebrate the many achievements of the past two decades.

A commemorative film has been produced in celebration of the vision and inspiration of the foun-

(l-r) Prof. Lluis Pugès, Prof. Jean-Paul Larçon, Prof. Carlo Secchi and Prof. Günter Sieben at the signing of the CEMS foundation agreement at ESADE, Barcelona.

ders of the alliance as well as the huge effort they have put in over the years.

The 20-year milestone also provides us with added impetus to reflect upon past successes

and apply many of the lessons, skills and best practices acquired along the way. These are exciting times for the CEMS alliance – we can confidently expect it to have assumed yet another dimension in a further 20 years’ time.

Tribute This year CEMS has sadly lost two pillars of the community: Professor Marcin K. Nowakowski, Head of Department of International Business at Warsaw School of Economics and former pro-rector of SGH, and former CEMS Chairman Professor Paul Verhaegen of RSM Erasmus University.

Professor Nowakowski was, in the words of his colleagues, “unusually friendly, sensitive and open on others needs. He was an enormous propagator of the CEMS idea, a mentor and a friend of students and faculty members”.

Professor Verhaegen held the position of CEMS Chairman from 2004-06, during which the alliance grew markedly at student and corporate partner level and the seeds of our current globalisation strategy were sown. He was also recognised within his own country as a great contributor at scientific and social levels, especially upon being awarded the “Officier in de Orde van Oranje Nassau”, one of the Netherlands’ very highest honours.

Professor Nowakowski

Both individuals will be sorely missed.

Professor Verhaegen

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ACADEMIC MEMBERSHIP GOES GLOBAL Since 2001-02, CEMS has been proud to be able to count nonEuropean schools amongst its associate members: Fundaçao Getulio Vargas in Brazil, Egade Tec de Monterrey in Mexico and The Richard Ivey Business School (University of Western Ontario) in Canada. However, 2008 represents a particularly important milestone, with 6 schools from 4 continents due to be ratified as full members.

All are outstanding and recognised leaders in their respective countries for business education, ensuring that the CEMS global project has a very bright future ahead of itself.

This move is the concretisation of a global strategy that has taken on increasingly significant proportions over the past few years. Since the last Annual Review, CEMS has had the honour of welcoming Keio University (Tokyo, Japan) as an associate member, an institution whose 150-year-old history is testimony to their long-standing belief in academic excellence and international collaboration.

Targets have been set for the period up to 2010 and new schools and countries are in the process of

being visited as part of a large-scale membership feasibility operation.

A warm welcome to our 6 new full members, in facts, figures and quotes.

Australia

University of Sydney www.econ. usyd.edu.au - The University of Sydney was founded in 1850 and the Faculty of Economics and Business in 1920; - Faculty of 273 full-time academic staff and 8,307 students from 100+ countries; - Renowned for diversity and excellence in teaching, learning and research; - Offers Bachelor’s, Master’s and Doctoral programmes in all areas of Business and Economics; - AACSB (Business and Accounting programs) and EQUISaccredited since 2004 (the first in Australia).

Brazil

Fundacao Getulio Vargas-EAESP www.eaesp. fgvsp.br/ - Founded in 1954; - Faculty of 90 full-time and 42 part-time professors, and an

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intake of 70 exchange students per semester from 33 countries; - Renowned as a pioneer in the teaching of Business Administration in Brazil; - Offers majors in Business, Economics and Law, as well as MBA, Master’s and Doctoral programmes; - AACSB, EQUIS and AMBAaccredited since 2000, 2001 and 2004 (the first in Latin America).

Mexico

EGADE, Tec de Monterrey http://egade.itesm.mx/ english/ - Founded in 1943; - Tec de Monterrey comprises 33 campuses across 25 different cities, with an annual enrolment of around 1,400 students and 73 full-time Faculty; - Offers a wide range of MBA, Master’s, Certificate and Doctoral courses, including double degrees with schools around the world; - The Graduate School of Business Administration and Leadership (EGADE) develops executives and entrepreneurs in all strategic areas of business in a global context; - AACSB and EQUIS-accredited.

Portugal

Faculdade de Economia da Universidade Nova de Lisboa www.fe.unl.pt - Founded in 1978; - Renowned as a leader in Portugal in the teaching and research of Economics and Business Administration disciplines; - Faculty of 137 professors, from 12 different countries and around 2,000 students per year from 30 countries; - Offers Undergraduate (more than 50% of courses in English), Master’s, MBA and Doctoral programmes (all of them fully in English) and also Executive Courses; - EQUIS and AMBA-accredited (since 2004 and 2005 respectively).

Russia

Graduate School of Management, St. Petersburg State University www.eng.som.pu.ru

- Offers Bachelor’s, Master’s and MBA programmes in International Business, Management and Administration; - An institutional member of AACSB and EFMD.

“CEMS has the unique characteristic of forming students with a global mindset. We see the new CEMS globalisation strategy as a means to increasing multiculturalism and the internationalisation of students as well as faculty members.”

Maria Tereza Leme Fleury, Dean, Fundação Getulio Vargas-EAESP

Singapore

NUS Business School www.bschool. nus.edu.sg - Founded in 1965 and regarded as one of Asia’s global business schools; - Offers Bachelor’s, Master’s, MBA and Doctoral programmes; - 125 full-time faculty members and over 2,300 undergraduates, inclusive of students pursuing double degrees, plus over 500 postgraduate students pursuing MBA and Ph.D. research studies; - Over 27,000 Alumni from degree programmes; - AACSB-accredited.

“In the mid-1990s, we adopted a strategy of establishing student exchanges with CEMS member schools, as membership was an indicator of quality.

Now that we will be full members of CEMS, we take great pride in joining this elite group. Thank you for accepting us into this family.

We look forward to working even more closely with our partners to further our shared mission of providing the highest quality global education possible to our students.”

Prof. Bernard Yeung, Dean, NUS Business School

“We are very proud to be part of the CEMS alliance.

Faculdade de Economia da Universidade Nova de Lisboa’s entry into this exclusive club is, above all, an international recognition of the quality and prestige of Management education in Portugal, constituting a new proof of our country’s position in the world map of graduate studies in this area of knowledge.”

Prof. José Ferreira Machado, Dean, Faculdade de Economia da Universidade Nova de Lisboa

“We are honoured and delighted that the Faculty of Economics and Business at the University of Sydney has been chosen as the Australian member school of the prestigious CEMS. Our engagement with CEMS, together with our accreditation by both AACSB International and EQUIS, enhances the international dimension of learning and networking for our talented students and provides those students in CEMS member schools from around the world the opportunity to study and experience life in Australia.”

- University founded in 1724, GSOM founded in 1993; - 130 professors (30%+ international) and 1,500 students (25% international); - Renowned as a major Russian centre of science, education and culture;

Prof. Peter Wolnizer, Dean of the Faculty of Economics and Business, University of Sydney

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FULL ACADEMIC MEMBERS Australia University of Sydney* Austria Vienna University of Economics & Business Administration Belgium

Université catholique de Louvain, Louvain School of Management Brazil Fundaçao Getulio Vargas-EAESP* Czech Republic University of Economics, Prague Denmark Copenhagen Business School Finland Helsinki School of Economics France HEC, Paris Germany

University of Cologne Hungary Corvinus University of Budapest Ireland Michael Smurfit Graduate Business School Italy Università Bocconi Mexico EGADE, Tec de Monterrey* Norway Norwegian School of Economics & Business Administration Poland Warsaw School of Economics Portugal Faculdade de Economia da Universidade Nova de Lisboa* Russia Graduate School of Management, St. Petersburg State University* Singapore National University of Singapore Business School* Spain ESADE Business School Sweden Stockholm School of Economics

Switzerland University of St. Gallen The Netherlands Rotterdam School of Management, Erasmus University United Kingdom LSE, London School of Economics

* = Full academic membership ratified at the 2008 Annual Events

USYD WUW UCL FGV-EAESP VSE CBS HSE HEC UoC CORVINUS UCD UB EGADE NHH SGH NOVA GSOM NUS ESADE SSE HSG RSM LSE

A S S O C I AT E A C A D E M I C M E M B E R S Canada China (Beijing) China (Hong Kong) Japan

Richard Ivey School of Business, University of Western Ontario Tsinghua University Chinese University of Hong Kong Keio University, Tokyo

C O R P O R AT E PA R T N E R S A.T.Kearney Adidas AG AstraZeneca PLC BNP Paribas BP Canal+ CEMEX Crédit Agricole SA Credit Suisse Deloitte Touche Tohmatsu Deutsche Bank EADS Elcoteq SE Eni International Resources Ltd. Fidelity International Fortis Haniel Group Henkel Hydro

Indesit Company SPA ING Group JPMorgan Kone KPMG L’Oréal LVMH McKinsey & Company MOL Group Nestlé Nokia Corporation Novo Nordisk Oesterreichische Nationalbank OMV Aktiengesellschaft PricewaterhouseCoopers Procter & Gamble Randstad Holding Ringier AG Schindler Corporation

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Shell Siemens AG Skoda-Auto AS Société Générale Statkraft AS Statoilhydro Stora Enso Swiss Re Télé2 The Boston Consulting Group Thomson Reuters UBS Unibail-Rodamco UniCredit Group Vestas Wind Systems A/S Whirlpool Wolseley plc Zurich Financial Service

IVEY THU CUHK KEIO

FULL ACADEMIC MEMBERS

FULL ACADEMIC MEMBERS

A S S O C I AT E A C A D E M I C M E M B E R S (Ontario)

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THE CEMS MIM: A PROGRAMME ON THE UP The CEMS MIM attracts multicultural and multilingual students from across the world in search of the skills required to excel as managers in an international environment. Via a dedicated, one-year programme comprising one or two terms spent abroad, an internship, a Block Seminar, Skills Seminars, a Business Project, and Language Tests, graduates emerge with a full set of skills for positions in global management.

Course and intake profile The Master’s in International Management is the primary guarantee of the excellent standards of CEMS as a whole and the education delivered by top-level academics and institutions. The

Incoming class sizes

cosmopolitan nature of the annual intake of students (43 nationalities represented in 2008-09, including 13 nationalities from outside of Europe) confirms the global appeal of the programme.

Enrolment continues to grow, with the class of 2008-09 comprising 726 students, as opposed to 624 for the preceding year. This upward trend is highlighted by the 56% rise in comparison to 5 years ago.

Curriculum reform The principal reform carried out over the past 12 months centred on course content. To improve the transparency and clarity of curriculum content, two new core

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courses (Strategy and CrossCultural Management) were set up. For the 2009-10 academic year, new entrance requirements in English will also be in place.

Students will need to meet certain standards (TOEFL, IELTS or CAE scores) to ensure that entrance standards are as rigorous as exit standards.

This reform will not only have the advantage of offering greater guarantees of student quality, but will also serve to further harmonise entry standards.

Faculty groups The major addition over the past year came in the form of the creation of two new Faculty groups: Tourism and Consumer Behaviour, creating further opportunities for joint professorial teaching projects.

This brings the current total to 12.

The CEMS MIM at VSE In 2008, it has been decided that the CEMS MIM become a part of a new full-time Master’s in International Management, starting in 2009/2010 and run by the Faculty of Business Administration.

The first year of this programme completes the CEMS MIM and covers all its requirements (admissions procedure and criteria, content etc.). The second year is under the responsibility of the Faculty of Business Administration and reflects official Master’s Programme requirements, e.g. mandatory and elective courses, diploma thesis, state exams etc.

LSE re-formats its Master’s in Management The LSE Department of Management has been working on integrating CEMS into its new 2-year pre-experience M.Sc. in Management, in order to create more opportunities for collaboration within the alliance.

The introduction of the 2-year MiM at LSE in October 2008 will help the LSE expand its involvement in CEMS and leadership as a strategic partner dedicated to the global expansion of the alliance.

The LSE MiM degree offers a customised personal development programme (PDP) to help

The first CEMS class at Nova students undertake their career search immediately. The PDP includes employer-led skills seminars. The MiM curriculum includes the 2nd year Executive Seminar, which is similar to the CEMS Business Project.

1st CEMS class at Nova On 3rd October, 2008, Faculdade de Economia da Universidade Nova de Lisboa held a welcomemeeting for the first ever CEMS MIM class in Portugal.

These students are all studying on one of Nova’s three pre-experience Master’s programmes in Economics, Finance or Management. They were recruited from approximately 100 applicants and the final 40 include an Italian, a German, and 3 British students.

Courses of the year Markus Venzin (UB) “Corporate Strateg y” and “Strategic Design of the multinational firm” Jiri Hnilica (VSE), “Principles of Managerial Finance” Hannu Seristö (HSE), “Doing Business in the EU” Luis Vives De Prada/Svejenova Nedeva Silviya (ESADE), “International Entrepreneurship” Søren Bo Nielsen/Sven Junghagen (CBS), “International Strategic Management” Laurent Jacque (HEC), “International Financial Management “ Björn Ambos/Katharina Johanne Raab (WuW), “Global Strategic Management” The Block Seminar of the Year was attributed to UCL’s “Global Supply Chain Management”.

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RANKINGS: CONTINUED SUCCESS FOR THE CEMS MIM CEMS MIM confirmed as the most international programme by the FT

The 2008 edition of the Financial Times pre-experience Master’s in Management ranking once again brought excellent news for the CEMS MIM and CEMS schools in general.

Following consistently high results over 2005-07, the CEMS MIM appeared in 3rd place overall. Better still, CEMS features in 2nd place based on the past 3 years of the ranking. Further good news came with 14 CEMS member schools

featuring in the list (including the number one spot) and 8 schools in the top 25.

The CEMS MIM in the top 3 for the 4th year running The CEMS MIM has been ranked 2nd or 3rd since the inaugural FT Master’s in Management ranking in 2005. This sustained period of success is underlined by the 3-year ranking result of 2nd place.

It is important to note that, due to programme re-structuring, St. Gallen and Bocconi could not be included in the ranking.

They may enter once their new Master’s programmes have been in place for 3 years, meaning they will be eligible to participate in the 2009 edition.

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A breakdown of this year’s results shows that particular aspects of the CEMS MIM remain amongst the very best, if not the best, in Europe.

The ranking comprises a total of 50 Master’s programmes

Breakdown of CEMS in the ranking The data compiled in order to calculate the results is obtained from

alumni 3 years after graduation.

The now global mission of CEMS is supported by an overall 1st place finish for combined criteria concerning the international dimension to each programme and the opportunities abroad upon graduation.

CEMS can rightly claim to have the most international faculty, the 2nd highest degree of international mobility for its alumni, and the 3rd most international population at student and board levels.

The 2008 edition of the ranking was notable for being the first to include schools from outside of Europe.

This reinforces the current status of CEMS as an established leader within Europe and one with increasing potential on the global scene.

“The combination of this year’s ranking result and the sustained success over the previous 3 years shows the esteem in which CEMS, the CEMS MIM and CEMS alumni are held today. This serves as due recognition of our mission, which has succeeded in federating academic and corporate talent from all over Europe and, increasingly, the world”.

François Collin, CEMS Executive Director

Our thanks go to the graduates of 2005 who took part in the survey.

To see the full ranking results and report, visit

www.ft.com/businesseducation/masters2008

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CORPORATE PARTNERS: NEWS & INITIATIVES Over the past 12 months, the number of CEMS Corporate Partners (CPs) has risen to 56, representing a steady 20% growth rate over the past 5 years. The main contacts for each corporate partner now cover 18 countries (UK, France, Germany and Switzerland being the best represented), whilst Industry, Banking/ Finance and Consulting comprise the main sectors.

New members Since the publication of the 2007 Annual Review, we are proud to announce the following additions to the already impressive roster of CPs :`

Block Seminars Indicative of the hands-on role played by many Corporate Partners at an academic level has been the involvement of Shell in recent Block Seminars.

“Corporate Social Responsibility: Strategic and Ethical Perspectives” was the theme at CBS where Richard Dion, Policy and External Relations Adviser, shared his experience in a presentation on August 20th.

Beyond these impressive facts and figures, the time and energy invested in CEMS events, involvement in the sharing and development of management expertise, and the reception reserved for students on internships show the extent to which our partners from the business world believe in the mission of the alliance.

A look at a selection of the events and initiatives involving our partner companies over the past year illustrates the fact that CEMS is well and truly a meeting of academic and corporate minds.

student selection stage, in which CPs are directly involved. From there, they may begin to participate in networking, recruitment and knowledge-sharing activities.

Upon becoming a CEMS Corporate Partner, companies enjoy a privileged point of contact not only with students but also with the member schools and their academics. This involvement in the alliance begins as early as the

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“Sustainability and Corporate Strategy: Meeting the Energy and Climate Challenges” was the theme taken up by Roland Kupers (Vice-President Global LNG), Jan-Henrik Soll (Strategic Planning Analyst), and Philippe Rose (Commercial Advisor) at HSG on September 2nd, followed by a rotation dinner allowing students and facilitators to continue their discussions.

The Shell facilitators attending the events really enjoyed the “opportunity to engage in depth with the CEMS population” and being “challenged by high-quality stu-

dents in an interactive setting.”

“I particularly like the company interaction, openness to all kinds of questions and not avoiding sensitive topics” commented a student from CBS. HSG students were equally enthusiastic and stressed the “great expertise of the speakers” and that “the Shell staff attending was really approachable and easy to talk to. They told us their Shell story!”

Pan-European Skills Seminar, Switzerland

Pan-European Skills Seminar, Prague

CEMS MIM students interested in acquiring concrete negotiation tools and skills were invited to take part in a Nestlé-run skills seminar on April 21st-22nd.

The University of Economics in Prague hosted its very first Pan-European skills seminar on April 24th-25th. The event was organised by the members of CEMS Club Prague and sponsored by the CEMS Student Board.

The participation of three Corporate Partners was indicative of the crucial role they have to play in the academic dimension to CEMS.

The content of the workshops was geared towards auditing in a multinational working environment and included a visit of the Nespresso factory.

The Nestlé Group Audit team shared its expertise in performance measurement, realising potential, analytical and strategic insight into the functioning of a corporation, and assessing its environmental impact, all within the context of applying the correct negotiation skills to internal auditing.

Procter&Gamble came up with the “Business Negotiation” workshops, L’Oreal taught the students how to “Launch a new brand” and PricewaterhouseCoopers prepared the “Online Case – Challenge of Audit and Tax Advisory”. CEMS Club Prague members, filled with

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enthusiasm for CEMS community, believe that such events strengthen networking among students, corporate partners and universities and help to increase the awareness of the CEMS MIM programme.

Louropa cross-border Skills Seminar, Rotterdam Created in 2006 by member schools UCL- IAG LouvainLa-Neuve, RSM Rotterdam and HEC Paris, the 2008 edition of the seminar was hosted by RSM in April on the theme of “The impact of climate change on businesses: the struggle for sustainable development”. Heavily involved as participants in the two days of networking, case studies and seminars were CEMS Corporate Partners Proctor & Gamble and PricewaterhouseCoopers.

Attending students seized the opportunity to get to know the companies first hand, meet top representatives and management, and gain insight into the leading theme of the seminar, which was presented in conference format at the end of the event.

CEMS Nordic Forum, Stockholm In April of this year, a further networking and skills-sharing opportunity for students and Corporate Partners came in the form of the annual Nordic Forum.

The three days were filled with skills courses, case seminars, presentations and networking sessions and the event ended with a grand Rotation Dinner in Stockholm city centre. The hosts and sponsors of the event were AT Kearney, Boston Consulting Group, Shell, UBS and Wolseley.

Around 80 students from all the Nordic CEMS schools (CBS, HSE, NHH and SSE) participated in this event and got the opportunity not only to network with the corporate partners but also with each other as well as with CEMS alumni who were also present during some of the social events.

The Spring 2009 Nordic Forum will be hosted by NHH.

5th Annual Knowledge Forum, Vienna Held along the theme of “The attention economy – hijacking the business world?”, the 2008 CEMS Knowledge Forum saw vital contributions from corporate, academic and media representatives. The goal of the CEMS Club Vienna-run event

L’Oréal Fellowship The inaugural CEMS research fellowship has the considerable backing of L’Oréal. With this first fellowship, CEMS adds research to its portfolio of activities. By offering the opportunity of a research project to a pan-European team of faculty members, CEMS offers additional value to its member universities and CPs.

has always been to bring together business expertise and academic excellence, hence the official banner “Where experience meets innovation”. This year’s workshops, keynote speeches and panel discussions were no exception.

The project is concentrated on a study of the “Y Generation”.

As a major international producer of M.Sc. graduates, CEMS is well placed to become an expert on the values, mindset and corporate vision of new graduates and future recruits. The content of the study is being produced by world-renowned experts Professors Carlos Obeso (ESADE), Odd Nordhaug (NHH), and Wolfgang Mayrhofer (WUW).

The findings of the study, the first results of which are due to

Corporate Partner support came from Henkel, Oesterreichische Nationalbank, Télé2 and Wolseley, whilst the CEMS Alumni Association was well represented by the presence and media coordination of Vice-President Robert Hackl.

be completed by late-2008/early2009, will be essential for corporations, enabling them to adapt their employer branding, recruitment

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and HR management processes in accordance.

2007 Career Forum The Career Forum was once again organised so as to coincide with the Annual Events, hosted in 2007 at the Università Bocconi.

The scale of the event was reflected in the level of participation, with CP attendance on the rise, as has been the case for the past 4 years.

The CPs attending the 2008 edition are as follows : A.T. Kearney, Adidas Group, AstraZeneca, BNP Paribas Corporate Investment Banking, BP, CANAL+, Credit Agricole Group, Deutsche Bank, EADS, Elcoteq, Eni International Resources Limited, Fidelity International, Haniel Group, Henkel, Indesit Company, ING, J.P. Morgan, Kone, L’Oréal, LVMH, McKinsey & Company, Nestlé, Nokia, Novo Nordisk A/S, Procter & Gamble, Shell, Siemens Management Consulting, Société Générale, Statkraft, StatoilHydro, Swiss Re, The Boston Consulting Group, Thomson Reuters, UBS, Unibail-Rodamco, UniCredit Group, Vestas Wind Systems, Wolseley plc, Zurich.

- 930 students - 151 alumni - 304 CP representatives - 923 pre-scheduled interviews held - 1,500 global participants attending Feedback on the event provided the opportunity to analyse the success of the 2007 forum and of the initiative in general. From a communications point of view, participating CEMS students sought more information in advance of their interviews, as well as more feedback in the aftermath.

From the perspective of the participating CPs, the event was deemed a great success, with 95% finding the students interviewed of good-to-excellent quality.

In addition, 93% were highly satisfied with the organisation and running of the forum as a whole.

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STUDENTS: SUCCESSES AND ACHIEVEMENTS In addition to their widely-recognised reputation for academic excellence, CEMS MIM students are also active members of and contributors to the community as a whole, including at governance level.

A look at the results of recent surveys and the composition of the latest intake of students also reveals interesting trends that confirm the readiness of CEMS students for an international career and the increasingly diverse nature of the CEMS family in general.

Student Board meeting, September 2008 The Student Board once again convened to focus on the

three main axes of its mission – Content, Awareness and the Network.

The autumn meeting in Valencia comprised bonding events with co-organisers Carbon Challenge (see the “Communications and Partnerships” section of the Annual review for more on this project) followed by discussion of a new concept for the CEMS Humanitarian project with UNICEF. Also under examination were the CEMS MIM and CEMS Clubs in each member school, analysis of Business Projects and an inventory of the various tools for networking and raising awareness of CEMS as a whole.

The future of the Career Forum was also raised, followed by the closing session consisting of a Business Case presented by Whirlpool.

Outgoing President Agata Rundo (Warsaw School of Economics) ended her mandate as President of the Student Board for 2007-08 with her perspective on the CEMS experience, both personally and generally: “My year was a really great experience.

It is even difficult to express how the CEMS time can influence student’s life, because there are so many aspects of CEMS. It gave me a lot of chances to challenge myself in both professional and academic situations, as well as many opportunities to prove where I am strong and in which areas I still should improve.

“The international dimension of the CEMS Year was one of the main issues I appreciate very much. I spent my Blocked Seminar in Stockholm, Skill Seminars in Warsaw, Prague, Cologne and Paris, term abroad in Prague and my internship in Germany. Now I am going to work abroad.

“I have fantastic friends all around Europe (and beyond!) – a unique network of colleagues ... and you never know who you may meet in the developing CEMS World! It was the best decision to join CEMS, because it enriches life and broadens the horizons tremendously.”

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CEMS would like to take the opportunity to thank Agata for the dedication and commitment she has shown to CEMS in a variety of ways, both in her capacity as Student Board President and as a CEMS student. We wish her and the outgoing Vice-President Abir Puri best of luck for the next stage in their careers.

Incoming President Jonathan Hostens (Louvain School of Management, Belgium) was recently confirmed as the new President of the CEMS Student Board, with Charlotte Povel as VicePresident. Jonathan had the following to say in reaction to the news:

“You have my word that I will do everything I can to lead our team to achieve great results. Also, a special word of appreciation towards my predecessor Agata, for the work she has been doing so very well up until now, and for dealing with the many questions I will be asking her in the coming months”.

Students per member school Class of 2008-09

Graduate survey 2007 The annual survey went out to graduates of the CEMS Master’s in International Management from the class of 2007, confirming trends in terms of their choice of profession and sector, as well as the speed with which they are recruited and salary prospects.

International Exposure 42% now live and work outside of their home country (versus 39% for the 2006 survey) Of those living in their home country, 80% have an international role (projects, relations, travel) 400 graduates 81% had already been recruited prior to graduation 82% now work for a multinational company.

“There are no words to describe the feeling I had when I heard the news of my election as President of the Student Board. I feel truly honoured to receive your trust and confidence to lead our Student Board team and I would like to thank all of you for that and much more. Your efforts, motivation and great spirit are also greatly appreciated!

Most popular sectors of activity

Average annual salary 43,000 euros 19% earn over 60,000 euros (versus 14% for the 2006 survey)

Male students – 381 (52.5%) Female students – 345 (47.5%) Nationalities – 43 (13 from outside of Europe)

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ALUMNI: THE HEARTBEAT OF THE NETWORK The CEMS Alumni Association enables CEMS Graduates to continue to enjoy the international and multicultural experience that is so dear to the members of the alumni community. Founded in 1993 by CEMS graduates, the Association is a truly international network whose members maintain lasting contact with each other, whilst living and working throughout the world.

Individual and collective initiatives serve as proof of the attachment of alumni to CEMS well beyond graduation.

Outgoing Executive Committee The mandate of the current CEMS Alumni Association draws to a

close at the 2008 Annual Events.

Our thanks go to the Executive Committee comprising: Elke Thamm (President), Robert Hackl (Vice-President), Lukasz Pawlowski (Secretary General), and David Zmrzly (Treasurer).

Their dedication and commitment to the mission of the Alumni Association has enabled the

organisation to continue to grow in scope and impact.

Their successors will inherit an association that is seeking constantly to improve services for its members, continue promotion of the CEMS MIM and organise events and initiatives that respond to the networking needs of alumni.

A word from the Alumni President “Whatever the eventual career trajectory of a CEMS MIM graduate, the CEMS Alumni are there for them.

With 19 Local Committees worldwide, the CEMS Alumni Association offers the guarantee that members may still fully benefit from the CEMS network upon graduation. Local, European and international CEMS events both professional and social are organised by active, dedicated alumni to enable CEMS colleagues to stay in touch, meet, network and have fun�.

Elke Thamm President CEMS Alumni Association, 2006-08

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Handikapp Nord – alumni joining forces

himself that obstacles, no matter how seemingly insurmountable, can be overcome.

On a more general scale, Yves hoped that this undertaking will cast new light on the problems young people with physical disabilities encounter in the professional world. In addition, the project also involved fund-raising to help finance research activity by the Institute for Brain and Spinal Cord Disorders (www.icm-institute.org).

Alumni survey Follow-up of the career trajectory of CEMS alumni is kept regularly up-to-date via an on-line database. The latest figures confirm the increasingly international career trajectory of CEMS MIM graduates.

4,500 alumni (55-45 male-female split) 53 nationalities 44% live and work outside of their home country (versus 39% two years ago)

Visit the Handikapp Nord website: www.handikapp-nord.org

A growing Local Committee network

Over the past year, CEMS MIM alumnus Yves Neron-Bancel (CBS) embarked on a personal adventure that, through his own determination as well as the support of the alumni network, has come to embody the strengths of the CEMS community and its members.

Yves’ project consisted of a 4600km crossing of Northern Europe.

The challenge was that much stiffer as Yves is paraplegic and set out on his adventure on a hand-bike.

The personal goal was to prove to

CEMS Local Committees (LCs) currently total 19, including the European countries represented by full academic members, plus the United States of America. The wheels are currently in motion to see the international dimension to Local Committee activity developing further.

Local committes are responsible for keeping in contact with CEMS alumni and organising professional and social activities.

They meet on a regular basis to discuss the activities and development of the CEMS Alumni Association, and jointly elect the Executive Committee every two years.

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Most popular position or department within companies:

Most popular sectors of activity:

(above statistics based upon CEMS alumni database updates over the past 12 months)

COMMUNICATIONS AND PARTNERSHIPS: RAISING AWARENESS The concretisation of the CEMS globalisation strategy has and will continue to have far-reaching consequences for the alliance as a whole. Communications is one of the areas that is impacted.

The new CEMS logo – a statement of intent Following a detailed consultation process within the CEMS community that began in March, a series of agencies and designers were then invited to devise and present a set of new logo proposals for CEMS in September. Once the choice of design agency had been established, the input of further members of the CEMS community was sought before making a final decision.

The result, unveiled at the 2008 Annual Events in Paris for the very first time, is designed to reflect

the essence of the CEMS mission today as a global community of schools and companies working together to develop a new model of Management education.

This is achieved via the combination of graphic elements intended to symbolise the coming together of the educational and business worlds, as well as notions of friendship beyond borders, partnership and dynamic movement.

The visual message is supported by a new baseline that describes the global activity of CEMS today, as opposed to simply spelling out “CEMS”.

CEMS featured in the above generalist and specialised press

The inspiration behind the new baseline came from Professor Jacob Eisenburg (UCD).

UNICEF project

The logo was designed by the Paris-based agency Noir sur Blanc.

The past year has seen CEMS Clubs commit themselves to the Nelson Mandela-run “Schools for Africa” project.

Press coverage Whilst CEMS is always keen to retain its exclusivity, visibility outside of the community must continue to be developed.

The continued success in the FT rankings has boosted the profile of the CEMS MIM. The challenge for 2008-09 is to raise awareness of the alliance as a whole to a new level, including outside of Europe.

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CEMS students have set themselves a 3-year timeframe in which to organise fund-raising activities and a target of $ 200,000. This money will be used to finance the construction of two schools, one in Rwanda and one in Mozambique.

The Rwanda project provides the focus of the initial phase, the aim being for each CEMS Club to raise € 5,000 each.

In each CEMS Club, a local “Champion” has been named, who is responsible for organising local activities/events and for involving as many people (CEMS and non-CEMS students) in fundraising activities.

The fund-raising period commenced in the Spring of 2008. A number of CEMS Clubs have already held several successful events, with many more due in the coming semesters.

Carbon Challenge CEMS is bringing its academic expertise to a project devised by the Carbon Challenge Academy.

The goal of the latter organisation is to offer courses in Sustainable Management to students, global leaders, top managers and their employees in a carbon neutral environment and with the incorporation of sailing and America’s Cup activities.

This joining of forces was under discussion at the CEMS Student Board meeting in September, at which the launch of the academy was made official.

Frederick Leloup, Director of the

newly-established academy and CEMS alumnus from Louvain, is unequivocal in his view of the role played by CEMS in the project: “The business pro has to manage facts and produce results that contribute to the development of the community. In that perspective the widely regarded quality of CEMS academics in business education through the CEMS MIM programme is a very important ingredient to the CCA learning concept to allow the top managers to take things into account”.

In return for the educational platform supplied by CEMS, the academy can deliver tailor-made carbon management courses and a summer university for CEMS students, as well as potentially raise the profile of CEMS as a forerunner in carbon management education.

fewer than 8 road shows staged in member schools.

The concept behind the project is for promotional fairs to be held on a rotational basis, with stands manned by CEMS students, with the aim of raising awareness of fellow CEMS schools and the CEMS MIM itself.

The long-term objective is take promotion of the CEMS alliance internationally.

By kick-starting the initiative with current CEMS schools, the

http://www.carbonchallenge.net/

The CEMS Road Show Launched following The road show at NHH (Bergen) in September 08 discussions at the 2007 Communications & PR Specialists benchmaralliance has become a vehicle for king meeting in Paris, the CEMS schools to increase awareness Road Show has been in full swing of their own programme offer, over the past 12 months, with no including the CEMS MIM.

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MEETINGS & DECISIONS As part of the alliance’s quest to continue evolving and innovating, members of the CEMS community meet officially capacity throughout the year.

The following bodies formally convened over the year, in addition to the meetings organised as part of the 2007 Annual Events: Executive Board (Madrid, May) Strategic Board (Vienna, February) Coordinators (Bergen, January and Duisburg, June) Academic Committee (Dublin, April) CP Benchmarking (Paris, May) RDE Committee (Vienna, October) Communications/PR (Bergen, September)

Following is a selection of the issues raised and the concrete actions to have ensued: - Development of an updated Mission Statement, for finalisation at the November 2008 Strategic Board meeting ; - Creation of a new Quality Assurance Committee in charge of producing a comprehensive quality assurance system; - A review of the transition process from Associate Academic member to Full Membership; - Changes to the CEMS statutes; - An organisational review of the CEMS Head Office; - Implementation of a Corporate Partnership task force outlining CP services and the division of

responsibility between Head Office and academic members; - Organisational changes to the Career Forum, as well as issues surrounding promotion ; - Design of a new CEMS logo and corporate identity, in line with the new globalisation strategy and in order to raise visibility; - A collective press relations effort, including identification of the subjects likely to interest local media, country-by-country; - Continued re-working of the concept and functioning of the CEMS Road Show; - Mapping of CEMS Club activities, including the involvement of Corporate Partners; - Review of student-led fundraising activities, especially the “Schools for Africa” project; - The addition of Chinese and Japanese to the list of foreign languages accepted in order to meet the CEMS MIM language requirements; - Development of a CEMS barometer, designed to produce knowledge and raise visibility based on yearly in-depth surveys of the CEMS student and alumni population. This has given rise to the CEMS-L’Oréal Fellowship.

Coordinators meeting, Duisburg (June 08)

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A LOOK BACK AT BOCCONI 2007 The Annual Events represent the highlight in the CEMS calendar, providing a rare moment when all members of the alliance can gather in one single place.

The Università Bocconi-hosted Annual Events of 28th November-1st December once again emphasised the “Community” in CEMS.

Key figures Over 2,200 academics, corporate partners, students and alumni; Two new academic members (Keio University and Faculdade de Economia da Universidade Nova de Lisboa) and five new CPs (Adidas, A.T. Kearney, Boston Consulting Group, McKinsey & Company, and Statkraft); Career Forum attended by 42 CPs and including 904 student interviews; 381 students graduated from the class of 2006-07, bringing the total of CEMS MIM alumni to 4,500.

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