CULINARY RESEARCH & ENGINEERING CENTER
Technopole Atalante Champeaux Rennes, FRANCE www.centreculinaire.com
Reinforce the food innovation process by integrating the user experience at the heart of the projects and by increasing co-creation of the teams …
[3] CONVEY
@
Innovation process EXPLORE
[1]
INNOVATE
[2]
A LIVING LAB DEDICATED TO THE FOOD & CULINARY CHALLENGES! Put the marketing at the heart of the R&D or the R&D at the heart of the marketing … W H O
Centre
A R E
W E
C O N S U L T I N G I N I N N O V A T I O N
?
Create a story & Develop speech
[3]
Editorial design, websites, photo shootings, public announcement
CONVEY
[Center]
R E S E A R C H I N T E R E S T S
Uses sociology User experience
@ 3500 m2 3 R&D labs 1 sensory analysis room 3 dining areas 1 cooking school
Culinary, sensory & nutritional mappings, focus groups & consumers studies
[…]
Culinaire
Consumer behavior Consumer perception
Test & Approve
Innovation process <
[Culinary]
< EXPLORE
[1]
A platform dedicated to all the actors of the food chain
Driving-innovation methodologies
[…] Craft industry
Industry
Catering Equipment
Contemporain
INNOVATE
Retailing
[2]
Observe & understand culinary uses
[Contemporary]
An innovative approach …
Our goal is to combine the user experience and the co-creation process to develop innovative food … supported by an interdisciplinary team Culinary specialists, food sciences engineers, sociologists, sensory & consumer scientists, digital managers, marketing experts, designers […]
Interviews, observations, ethnographic surveys, focus groups
Create new products Formulation prototyping, design prototyping
Food technology
Generate ideas Culinary challenges, workshops
Alternative food for elderly