24 | THE LEARNING EVENT OF THE YEAR / ONLINE PROGRAM
SSAA LEARNING EVENT OF THE YEAR
MONDAY 8 MARCH 2021 1:00-2:00 pm – COFFEE, CHAT & CONNECT Ever tried to log into an online event and couldn’t? The video or sound didn’t work? Or just unable to submit your questions? We’ve got it sorted…! In readiness for the Online Learning Event of the Year, between 1:00 pm – 2:00 pm AEDT, the event technical team will be on standby to answer all your questions and ensure you are event ready. It is essential to check that you can access the online system without any technical glitches before the event. During this 1-hour online interactive session you can explore the virtual trade area and schedule meetings with exhibitors. In addition, you will hear from Susan Phillips, CEO who will take you through all things #LEOTY
TUESDAY 9 MARCH 2021 10:00 am – INTRODUCTIONS – Andrew Klien 10:10 am – SESSION 1 TOPIC – Leading, innovating and thriving amidst transformative times. FORMAT – Recorded presentation/live Q&A SPEAKER – Ashley Fell MODERATOR – Andrew Klien DESCRIPTION – When times of crises are forced upon us, how do we respond, adapt and lead for the better? In this session, Ashley Fell will explore the megatrends transforming Australia, discuss the key implications of these changes and how the storage industry, through collaboration, innovation and adaptation, can thrive in these times of change.
DESCRIPTION – In this session Jacqui will guide you through a high impact way to open any conversation with a potential client on the phone, email, or face to face. Using this tool will give you control of the sale, make them trust you quickly and let them know you are ALL about them and that you know what you are doing! This has increased conversions not just in the self storage space but in hundreds of other industries. At the end you will have the chance to ask Jacqui questions so you can hit the ground running when you get back to work! 12:20 pm – SESSION 5 TOPIC – Pricing Pioneers: exploring real-world opportunities in revenue management. FORMAT – Live Presentation / Q&A SPEAKER – Warren Lieberman / Jim Mullin MODERATOR – Andrew Klien DESCRIPTION – Join Dr Warren Lieberman and Jim Mullin as they discuss three key areas of revenue management for operators of every size, including common misunderstandings that get in the way of maximizing profits. All the way from California, Warren and Jim will be sharing their decades of self storage revenue management expertise, having worked with a range of operators in the USA and here in Australasia implementing proven revenue management systems. They will explain the practical analytics and approaches they use to help their clients make profitable decisions. 12:50 pm – VIRTUAL FACILITY TOUR WITH STEEL STORAGE / LUNCH BREAK 1:15 pm – VIDEO PRESENTATION TOPIC – SSAA Member Benefits FORMAT – Pre-Recorded Video
10:40 am – SESSION 2
1:20 pm – SESSION 6
TOPIC – Innovation - Managing your customers digital expectations. FORMAT – Studio interview / live Q&A SPEAKER – Guy Wilson & Keith Edwards MODERATOR – Susan Phillips DESCRIPTION – Global companies such as Apple, Uber & eBay are training your customers to expect an extremely smooth & efficient digital experience. If you are not investing time and effort into making your customer interactions quicker & easier, you are not meeting your customers’ digital expectations. Listen to how Fort Knox Self Storage and All Secure Self Storage have managed to meet their customers’ expectations yet maintain a personal approach.
TOPIC – Economy 2020? – Our most challenging year. FORMAT – Live Presentation / Q&A SPEAKER – Craig James MODERATOR – Andrew Klien DESCRIPTION – 2020 was a year like no other. The economies of every country around the globe experienced significant negative growth. Hear from CommSec Chief Economist, Craig James as he discusses the particular challenges that were faced in Australia and New Zealand and how we fared on a global scale.
11:10 am – COFFEE BREAK 11:20 am – SESSION 3 TOPIC – State of the Industry 2020: Practical insights and opportunities for your business FORMAT – Recorded presentation / live Q&A SPEAKER – Makala Ffrench Castelli MODERATOR – Andrew Klien DESCRIPTION – Join Makala Ffrench Castelli as she journeys through the research from State of the Industry 2020, uncovering practical insights for you to consider in the context of your own business. Taking her cues from the metrics and measures highlighted throughout the report, there will be opportunities to explore for operators and suppliers alike. 11:50 am – SESSION 4 TOPIC – One simple tool to increase your self storage sales conversions. FORMAT – Recorded presentation / live Q&A SPEAKER – Jacqui Scott MODERATOR – Andrew Klien
INSIDER 117 FEBRUARY 2021 / MARCH 2021
1:50 pm – SESSION 7 TOPIC – Launching R6SMI: The Storage Marketing Indices FORMAT – Recorded presentation/live Q&A SPEAKER - Michael Dogger & Makala Ffrench Castelli MODERATOR – Andrew Klien DESCRIPTION – Hear from Michael Dogger and Makala Ffrench Castelli as they launch the R6SMI - Australasia’s first storage marketing index designed to monitor digital marketing trends across the industry. Explore metrics you should be measuring to benchmark your marketing and help you compete online. In addition to R6SMI, they will be sharing practical insights to help you understand the success of your digital marketing efforts. 2:20 pm – SESSION 8 TOPIC - Self Storage of Tomorrow FORMAT - Live Presentation / Q&A SPEAKER - Jes Johansen DESCRIPTION - Let us take you on a journey to Singapore and meet the GObots at StorefriendlyGo and see how they help to transport customer’s storage cabinets into safe, no-man zone areas where they are safely locked away. Then explore the specifically tailored storage solutions they have developed for business customers which allow users to store and work. 3:00PM – CLOSE OF DAY
www.selfstorage.org.au
