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What is a QR Code? neat and tidy, and that the experience your customer will have when they visit aligns with what you wish to convey as your facility’s brand. Does the fence need mending? Does the grass need to be mowed? Could your signage do with a refresh? Are the driveways clear? People are entrusting you with their possessions after all, so if you’re seen to be taking care of the premises, it’s likely that this ‘care’ is a key tenet of your brand and will also be afforded to their belongings.
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QR code is just like a barcode, with information that can be read by a smart phone camera. QR codes are used for collecting information for contact tracing as they can be used without having to touch shared surfaces or items like pens and paper. They also store contact details electronically for a specific time frame for the sole purpose of contact tracing. For the self storage industry, utilising QR Code technology is not compulsory. However, utilising QR Code technology released by State and Territory Governments in Australia and New Zealand can help your business in the event you are notified a COVID positive person has attended your site. Below are the links to QR Codes for businesses in each State and Territory in Australia and NZ. l
SCHEDULE IN TIME FOR A REVIEW When you set up a business, creating marketing materials to promote your offering is essential. Maintaining them ongoing, so they continue to accurately reflect your service as it evolves overtime, is just as important. Schedule in reviews several times a year to audit your website and other marketing materials. This may seem obvious; however, you would be surprised how often this task falls to the bottom of a busy business owner’s to-do list. How you present your business both online and in-person contribute to your customers’ experience and your facility’s brand. Start 2021 feeling confident that your customers understand and experience your business as you want them to. l Need more help with your customer communications? That Comms Co. is the SSAA’s preferred public relations and crisis communications service for its members and is able to be engaged to prepare holding statements and customer communications as required. For more information. Free call 1800 067 313 (Australia); 0800 444 356 (New Zealand); or email admin@selfstorage.com.au.
www.selfstorage.org.au
ACT: https://www.covid19.act.gov.au/business-and-work/check-in-cbr NSW: https://www.nsw.gov.au/covid-19/covid-safe/customer-record-keeping/ qr-codes NT: https://coronavirus.nt.gov.au/business-and-work/the-territory-check-inapp-business-information QLD: government does not have QR Code app available for businesses. Other service providers are offering this technology in QLD. SA: https://www.covid-19.sa.gov.au/restrictions-and-responsibilities/covidsafe-check-in TAS: http://www.health.tas.gov.au/covid19/check_in_tas_-_register_your_ business VIC: https://www.coronavirus.vic.gov.au/victorian-government-qr-code-service WA: https://www.wa.gov.au/government/publications/covid-19-coronaviruscontact-registers-businesses-and-venues-frequently-asked-questions NZ: https://www.health.govt.nz/our-work/diseases-and-conditions/covid-19novel-coronavirus/covid-19-resources-and-tools/nz-covid-tracer-app
FEBRUARY 2021 / MARCH 2021 INSIDER 117
