47 handy
Facebook stats and charts A publication of
47 Handy Facebook Stats and Charts By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing.
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47 Handy Facebook Stats and Charts
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an introduction Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.
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47 Handy Facebook Stats and Charts
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Users of Facebook www.Hubspot.com
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1 There are over 950 million people on Facebook worldwide. Source: Facebook
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47 Handy Facebook Stats and Charts
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500 million users log into Facebook each day. ...a 48% increase from 2010 to 2011. Source: The Social Skinny 2012
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47 Handy Facebook Stats and Charts
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 welcome
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47 Handy Facebook Stats and Charts
3 Over 223 million
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people in Europe are on Facebook. Source: Search Engine Journal
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47 Handy Facebook Stats and Charts
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People ages 25-34 use Facebook the most.
Source: Emarketer 2012 www.Hubspot.com
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5
47 Handy Facebook Stats and Charts
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new Facebook profiles are made every second. Source: AllFacebook 2012
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47 Handy Facebook Stats and Charts
6 Facebook users are...
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Source: Emarketer
53% female
47% male www.Hubspot.com
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7 Traffic is highest mid-week between
1-3pm Source: Bit.ly blog
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47 Handy Facebook Stats and Charts
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Engagement is 18% higher on Thursdays & Fridays. Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
S
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47 Handy Facebook Stats and Charts
9 There are 83 million fake Facebook profiles. Source: CNN
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47 Handy Facebook Stats and Charts
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10
300 million photos are uploaded each day.
Source: Gizmodo
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47 Handy Facebook Stats and Charts
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16
The average
time spent
on Facebook is
20 minutes per visit.
Source: Infodocket
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w w 47 Handy Facebook Stats and Charts
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Every 60 seconds...
510,000 comments are posted.
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136,000 photos are uploaded
293,000 statuses are updated
Source: The Social Skinny www.Hubspot.com
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47 Handy Facebook Stats and Charts
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13
50%
of 18-24 yearolds check Facebook when they wake up. Source: The Social Skinny
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47 Handy Facebook Stats and Charts
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1
19
in 5 page views in the US occurs on Facebook.
EE E E E Source: Infodocket 2012
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47 Handy Facebook Stats and Charts
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15
42% OF MARKETERS SAY FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.
Source: State of Inbound Marketing 2012
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47 Handy Facebook Stats and Charts
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16 Brand engagement in 2011 increased by Source: State of Inbound Marketing, HubSpot 2012
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{
176% share ebook
47 Handy Facebook Stats and Charts
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Facebook for Business www.Hubspot.com
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47 Handy Facebook Stats and Charts
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62%
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of marketers said social media became more important to their marketing campaigns in the last 6 months. Source: State of Inbound Marketing, HubSpot 2012
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47 Handy Facebook Stats and Charts
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Companies that acquired customers from Facebook:
b2c
77%
24
b2b
43% Source: State of Inbound Marketing 2012
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47 Handy Facebook Stats and Charts
19 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
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Retail is the top industry
that has acquired customers through Facebook.
Retail/Wholesale
Education
Tech/Software
Healthcare
Manufacturing
Source: State of Inbound Marketing, HubSpot 2012
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47 Handy Facebook Stats and Charts
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8%
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packing!
of US companies have fired someone because of what they have posted on social media.
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Source: The Social Skinny
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47 Handy Facebook Stats and Charts
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27
The number of businesses that say Facebook is critical or important to their business has increased by
75% Source: State of Inbound Marketing, HubSpot, March 2012
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80% of US social network users prefer to connect to brands through Facebook. 47 Handy Facebook Stats and Charts
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Source: State of Inbound Marketing, HubSpot, March 2012
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47 Handy Facebook Stats and Charts
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46%
Brands have seen a increase in user engagement with the new business Timeline.
B
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Source: Simply Measured share ebook
47 Handy Facebook Stats and Charts
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Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline. Source: Simply Measured
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47 Handy Facebook Stats and Charts
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Ratio of views to shares of Facebook comments:
EE EE EE EE E
9:1 w Source: BuzzFeed
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47 Handy Facebook Stats and Charts
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72% of marketers handle social media inhouse. Source: State of Inbound Marketing, HubSpot 2012
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47 Handy Facebook Stats and Charts
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Marketers struggle with lead generation on Facebook.
Source: SocialMediaExaminer www.Hubspot.com
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47 Handy Facebook Stats and Charts
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43% of people ages 20-29 use Facebook for marketing +11 hours per week. Source: SocialMediaExaminer
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47 Handy Facebook Stats and Charts
29 Auto-posting to
Facebook decreases likes and comments by 70%. Source: Digital Buzz Blog 2012
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,
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47 Handy Facebook Stats and Charts
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Social media has a 100% higher leadto-close rate than outbound marketing. Source: State of Inbound Marketing, HubSpot 2012
4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%
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Social Media
Outbound Marketing share ebook
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47 Handy Facebook Stats and Charts
Small businesses spend
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18% of their budgets on social media, the most out of all marketing channels. Source: State of Inbound Marketing, HubSpot 2012
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47 Handy Facebook Stats and Charts
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Retail Brands on Facebook www.Hubspot.com
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47 Handy Facebook Stats and Charts
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53% of shoppers who clicked through from a friend’s Facebook page have made a purchase. Source: Sociablelabs
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47 Handy Facebook Stats and Charts
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33 Consumers who followed a link to a retail site from Facebook spent an average of $102.59. Source: Bazaarvoice
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47 Handy Facebook Stats and Charts
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34
51% of fans are more likely to purchase from brands they
“Like”
on Facebook. Source: HubSpot
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47 Handy Facebook Stats and Charts
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Friends of Fans www.Hubspot.com
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47 Handy Facebook Stats and Charts
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co
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n o i t rma
o f n i t trus
n o r a e h y e h t vice
d a d n a
Facebook.
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Source: BlogHer
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47 Handy Facebook Stats and Charts
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44
56% of people are more
likely to recommend a brand after becoming a fan on Facebook.
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Source: Digital Buzz Blog share ebook
47 Handy Facebook Stats and Charts
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33%
45
ď Ľ
of U.S. online consumers have made a purchase based on recommendations from friends on Facebook. Source: Fricay Corner: 10 Mobile Marketing Stats
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47 Handy Facebook Stats and Charts
70% of
Facebook consumers follow links posted by family and friends.
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46
A
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Source: Pew Research
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47 Handy Facebook Stats and Charts
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Fans and their friends bought 16% more frequently in stores when exposed to paid media from the brand. Source: The Power of the Like II, comScore and Facebook, June 2012
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47 Handy Facebook Stats and Charts
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Brands on Facebook extend their
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friends of fans by 50-200%.
Source: Comscore
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47 Handy Facebook Stats and Charts
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Facebook Advertising www.Hubspot.com
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47 Handy Facebook Stats and Charts
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90% www.Hubspot.com
of marketers plan on using Facebook ads in the future. Source: Social Media Today
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47 Handy Facebook Stats and Charts
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51
56% of marketers have increased
their Facebook ad budget for 2012.
Source: State of Inbound Marketing, HubSpot 2012
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 #1
47 Handy Facebook Stats and Charts
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68% of marketers
say that Facebook ads are effective in fan and customer acquisition.
Source: Social Media Today
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44 39% of advertisers on Facebook have driven traffic off of their Facebook ads, and onto an external landing page. Source: Social Media Today
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47 Handy Facebook Stats and Charts
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47 Handy Facebook Stats and Charts
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/
The average cost per click increased
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25%
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between Q4 2011 and Q1 2012. Source: ClearSlide
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47 Handy Facebook Stats and Charts
46 The average Facebook
advertising costs
in 2012 are: Source: Social Bakers
%
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Average cost per click:
$1.14
% Average CPM: $.12
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47 Handy Facebook Stats and Charts
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95% of all wall posts are
not answered by brands.
Source: Social Skinny
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ď ¸ >
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generate leads from facebook request a demo http://bit.ly/Get-A-Demo-of-HS to learn how the HubSpot all-in-one marketing software can help you.
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Measure how many leads and customers you are getting from Facebook and improve your social media lead generation with HubSpot.
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Marketing analytics
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