BUSINESS FRANCHISE Australia and New Zealand (Jul/Aug 2021)

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PROTECTING YOUR FRANCHISE FROM CYBERCRIME While many may believe cybercrime primarily targets large companies, franchisees running smaller operations may be at greater risk because their security defences are weaker than the bigger entities. In addition, smaller businesses are often part of a supply chain which offers openings to larger companies and larger networks.

For Franchisors, that represents significant brand risk. If franchisees aren’t managing their cyber risk, the franchise not only stands to suffer brand and reputational damage, but when incidents occur regularly, there is often a lot of time and costs involved. Given 99% of cyber-attacks require human interaction in order to succeed, this makes you and your team the best (and worst) cyber defence your business has. With simple solutions out there, like Cynch, Franchisors can simplify their security posture across the board so there is consistently in the support offered and given to their Franchisees. Moreover, by providing a security apparatus

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for your franchisees you too will gain insights into the key challenges when it comes to their security, as well as other products and services.

What risks do I need to watch out for? New research from Deakin University and Cynch shows that 40% of small businesses experience a cyber attack, so there’s never been a better time to review platforms and systems, assess what scams or cyber attacks might pose the biggest risk to your business, and take steps to improve the protection of this information. At Cynch, one of the areas we get the most


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