FRANCHISor in depth: The Covery
The Covery
set out to fill the gap in the fitness industry when it comes to recovery
Edward (EK) Navan is the co-founder and CVO of The Covery Wellness Spa and is helping spearhead the brand’s unique franchise opportunity. With a successful franchise background having co-founded REGYMEN Fitness in 2017, EK is eager to bring The Covery to more communities as they set out to fill the gap in the fitness industry when it comes to recovery. “Years ago, early on in my career, I worked as an equipment specialist with a group that sold franchises in the fitness space. While working with them, I learned a lot about the ebbs and flows in the franchise world. I took that experience with me when we started REGYMEN Fitness and ultimately The Covery; understanding that I had to bring in a team that could help build a solid foundation of support and systems. What I’ve learned is that building a scalable model means an evergreen process; as in you are never done learning and evolving.” 20 Franchising MAGAZINE USA
The Covery which began franchising in 2019 has built a strong leadership team with diverse backgrounds in health and fitness to help guide prospective franchisees to success with the brand, as well as propel them towards their goal of disrupting the health and wellness space by allowing communities to take a big picture approach to their health. While we as a society tend to lean towards a reactive approach to wellness, The Covery helps individuals be more proactive, tackling their mental and physical fortitude head on in an attempt to prevent problems in the future. “I’ve been in fitness my entire career. I’ve always been competitive, and I found that in the business world, much of what we do to build companies is very similar to athletics; in the sense that you always have to have an edge, you have to stay on the forefront of information and several steps ahead of your competition. After years on the road in various sales and consultation roles, I found myself run down, both mentally and physically. In looking for a better quality of life, I turned to preventative therapies over reaction-based decisions.” The Covery’s franchise system is built around the concept of providing a diverse collection of non-invasive therapies that strengthen both the mind and the body. Through Navan’s quest on his own personal health journey, he was inspired to seek more than what was currently available, not only for himself, but for everyone. Utilizing unique tools and treatments has opened up an entirely different side of the health and wellness industry, allowing each individual to custom target the areas where they
