FRANCHISING MAGAZINE USA JULY 2022 by CGB Publishing

VOL 10, ISSUE 8, july 2022

COVER STORY

iCRYO

SEES BREAKTHROUGH IN WELLNESS FOR CRYOTHERAPY & RECOVERY SERVICES special feature

TRENDING franchisES SIX WAYS

TO MANAGE FRANCHISEE UNDERPERFORMANCE

franchising news announcements from the industry Franchising MAGAZINE USA 1 The magazine for franchisees • W W W.FRANCHSINGMAGAZINEUSA.COM

Join the Leading Computer Service Franchise As a NerdsToGo franchisee, our entire team supports you and your business with the following: • Extensive business, marketing, and management training

“The military prepares you for this kind of transition in a civilian role,” said Turnbow. “For me, you have to be a good teammate and a good

• Our proven approach to sales and customer service

follower before being a great leader. I can be a great leader now because my service taught me what it means to be a good follower and how to play a role on a team.

• National conferences, training meetings, and information exchanges

“It can be difficult, especially if you start from

• Operational infrastructure tools, templates, and manuals

• Toll-free telephone support • NerdsToGo copyrighted marketing programs

NerdsToGo is honored to offer 50% Off our Franchise Fee for Veterans

scratch as I did,” he added. “But the best thing about being plugged into NerdsToGo is that a network of franchises and upper management are here to help. Everything about owning a business is learning, and I am learning every day.” Roger Turnbow | NerdsToGo - San Antonio NW, Texas

nerdstogo.com • 855-951-3840

VOL 10, ISSU

VOLUME 10, ISSUE 8, 2022

COVER STO RY

iCRYO

SEES BREAKT HROUGH IN WELLNESS FOR CRYOTHERA PY & RECOVERY SERVICES

On the cover: iCRYO

Welcome to our July issue of

SPECIAL FEAT URE

TRENDING FRANCHISE S SIX WAYS

president:

TO MANAGE UNDERPER FRANCHISEE FORMANCE

Colin Bradbury. colin@cgbpublishing.com

E 8, JULY 2022

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Publisher: Vikki Bradbury. vikki@cgbpublishing.com

We are delighted to have iCRYO, one the world’s largest recovery and wellness

editorial department:

franchises who are setting the standard for health and wellness nationwide as

editor@cgbpublishing.com advertising: vikki@cgbpublishing.com jasonb@cgbpublishing.com Editorial team: Michelle Quinn Rob Swystun

the global demand for cryotherapy and recovery services become accessible as our Cover Story this issue, you can read more about them on page 10. As always we have some great advice from some of the top experts in the industry. George Knauf My perfect Franchise looks at What’s in Demand in todays Franchise market and why. Lucas Frey Bella Vista Executive advisors discusses Professional Presence 4 Pillars Set Your “Perfect” Foundation , Evan Hackel Founder Image Consulting and CEO of Tortal Training Educates us on How to Dramatically Improve Your Conversations with Everyone You Supervise at Work.

Production:

Our Feature Supplement for July is Trending Franchising. We meet a range of

usaproduction@cgbpublishing.com

Franchises in this sector and our experts discuss what is Trending and steadily growing

DESIGN:

in popularity with possibilities for staying power and long-term success.

Jejak Graphics. jejak@bigpond.com

Also in this issue take a look at our Veterans in Franchising Supplement which

CGB PUBLISHING

features Beans & Brews Coffeehouse on the cover, This franchise is Offering Veterans

Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 www.franchisingmagazineusa.com

an Exciting Franchise Opportunity and has been supporting veterans and their franchising endeavors for nearly two decades. I hope you enjoy this edition and don’t forget to keep sending your stories and questions to the editor or myself. Happy Reading

Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Vikki Bradbury | Publisher Franchising Magazine USA

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising MAGAZINE USA 3

JOIN THE INDUSTRY DISRUPTOR IN GARMENT CARE.

ZIPS BY THE NUMBERS • 5 Businesses in One! Pressed Laundry,

ZIPS didn’t invent the consumer garment care business; we perfected it. Garment care is a $10.5 billion a year business in a highly fragmented market where 98% of the competitors are mom-and-pop shops. The industry is SULPHG IRU D QDWLRQDO EUDQG R΍HULQJ comprehensive services and a solid value proposition to consumers. ZIPS is here to deliver. If you’re looking to become part of $PHULFDȇV ȴUVW QDWLRQDO JDUPHQW FDUH brand, we want to talk to you.

Wash N Fold, Dry Cleaning, Alterations, Household Item Care • Nearly 70 units strong, with 100+ commitments in the pipeline • $1.1M AUV annually for mature fullservice and drop (satellite) locations* • 3-Store Minimum; markets available nationwide • 2:1 sales-to-capital ratio for drop/fullservice store • Over 20 million items cleaned last year

To inquire about opportunities contact: Abhi Parikh, Director of Business Development aparikh@321zips.com • 717.495.7995 www.321ZIPS.com/franchise

: 3

LET’S GET TO WORK CREATING A BRIGHTER FUTURE TOGETHER!

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contents

july 2022 12

Franchisor in Depth

Cover Story 10 iCryo: Sees Breakthrough in Wellness as Global Demand for Cryotherapy & Recovery Services Become Accessible

Franchising News Announcements from the Industry

48 Franworth: Franchising Gives Back in All New Way

Franchisee in Action

In evey issue 6

20 The Covery: Set out to Fill the Gap in the Fitness Industry When it Comes to Recovery

23 Special Feature Supplement Trending Franchising

51 Veterans Supplement News and Information for Veterans in Franchising

16 Sam The Concrete Man: Age is Just a Number When it Comes to Franchising 44 The Coder School: Announces First New York City Location Opening

64 A-Z Franchise & Services Directory

Women in Franchising

Have Your Say

12 Bonnie Alcid: A Story Of Firsts

38 Will Gardner, Angry Crab Shack: Never To Late: How a Part-Time Serving Job Led this Father of Four to Multi-Unit Ownership

Expert Advice 14 Jason Gerhke: Six ways to manage Franchisee Underperformance 18 Evan Hackell: How to Dramatically improve your Conversations 40 Lucas Frey: Professional Prescence: 4 Pillars Set Your Perfect Foundation 44 George Knauf: Always In Demand Franchising MAGAZINE USA 5

Main Squeeze Juice Co. Set to Open Second Jacksonville Location Main Squeeze Juice Co., a juice and smoothie bar franchise dedicated to “Making Healthy Easier,” has announced plans to bring a second location to Jacksonville, set to open by Q1 of 2023.

“We fell in love with the Main Squeeze concept and the opportunity to bring its nutritionist-designed, superfood-centric menu to the Jacksonville area,” said Spencer. “We cannot wait to provide the Jacksonville community with a second Main Squeeze location to help more people fulfil their nutritional goals.”

The new location will be located at 13546 Beach Blvd Unit 1A, which is at the intersection of Beach Blvd and Hodges Blvd, expanding the brand’s foot print in the Sunshine State.

“We are thrilled to have the Turner’s

The new Main Squeeze Juice Co. is owned by Spencer Turner and his father Ronald Turner. While this is the second location set to open by the father-son duo, they plan to open a total of 10 locations across the Jacksonville area including within the counties of Nassau, Duval, Clay, and St. John’s.

confident that the second location will

opening a second Main Squeeze in Jacksonville,” said Main Squeeze Juice Co. CEO Thomas Nieto. “After seeing the success of their first location, we are help keep up with the demand to “Make Healthy Easier” in the area.” For more information about Main Squeeze Juice Co.’s franchise opportunity, please visit www. mainsqueezejuiceco.com/franchise

RNR Tire Express Gifts a Piece of Movie Magic in 2022 Father’s Day Giveaway Leading Tire & Wheel Retailer Surprises Deserving Father with Jurassic Park-Themed 1995 Jeep Wrangler. RNR Tire Express(RNR), America’s premier franchise retailer for tires and wheels, announced open nominations for their 2022 Father’s Day Giveaway early last month. In the weeks since, well over 10,000 submissions were sent in from families all throughout the country - each sharing personal details of the sacrifices and commitments made by their fathers every single day. This year’s prize is a 1995 Jeep Wrangler YJ Sahara, inspired by and customized to match the original Jurassic Park film franchise. Complete with a brand-new set of Candy Apple Red Fuel Forged Wheels in Nitto Mud Grappler Tires, a 4” Lift Kit and custom Jurassic Park paint job, the Jeep is a one-of-a-kind model. Only after reading through each submission was Chris Festo of Archer, Florida selected as the winner and recipient of this year’s giveaway. “Chris is the best dad to his girls and a huge Jurassic Park fan. He has been collecting Jurassic Park memorabilia since the first time he read the book as a young teenager,” said Heather Festo, Chris’s wife. “He passed this love of Jurassic Park on to our oldest. Before 6 Franchising MAGAZINE USA

COVID, they’d proudly display their collection during the annual collector’s day at our local museum.” “I was shaking. Truly, it was a speechless moment for me,” said Chris Festo. “My only advice to all the other dads out there is to be nice to your wife, because she might do nice things for you in return, like win you a free car.” For more information on the RNR Tire Express Father’s Day Giveaway, visit https://www.rnrtires.com/dino

Upgrade Labs Targets Atlanta for Franchise Expansion

Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, continues its expansion by offering franchise opportunities across the Greater Atlanta metropolitan area.

brand hopes to award franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton and Gwinnett. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

With successful centers operating in California and British Columbia, in addition to more in development, Upgrade Labs is set to continue its expansion, looking at areas in the Atlanta metro counties. The

As the premier biohacking center, Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each Upgrade location offers

many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives member’s a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage that gently removes excess water, slims the body, and expels toxins to improve the immune system. Upgrade Labs has earned its popularity with members reporting to have increased strength, stronger immunity, reduced inflammation, increased energy, improved sleep quality, and much more. The brand is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/

The Great Greek Mediterranean Grill Opens in Florham Park, New Jersey The enticing, unforgettable flavors of the Mediterranean are coming to New Jersey! The Great Greek Mediterranean Grill®, an award-winning and rapidly expanding Mediterranean fast-casual concept, recently opened its first New Jersey restaurant at 182 Ridgedale Ave. in Florham Park. The Great Greek Mediterranean Grill is part of the United Franchise Group™ affiliated family of franchise brands and consultants. Aligning with The Great Greek Mediterranean Grill’s mission to help Live Your Life Deliciously, the award-winning menu features chef-inspired homegrown recipes and big bold flavors, like the fanfavorite traditional Gyro, as well as Lamb, Steak and Chicken Souvlaki platters. In addition, guests can enjoy four signature house-made dips featuring Hummus, Tzatziki, Melitzanosalata (eggplant dip) and Tirokafteri (spicy roasted red pepper) and made-to-order fresh Feta Fries. Born and raised in New York City,

franchisee Jonathan Arzt has worked in the food and beverage industry for over 17 years and was drawn to The Great Greek Mediterranean Grill by its commitment to serving fresh and healthy food in a way that stands out from other restaurant concepts. Arzt plans to use his industry expertise to expand The Great Greek Mediterranean Grill’s presence in the area with five

additional restaurants slated to open in the next few years. “I’m looking forward to bringing new jobs to the community and building a great team,” said Arzt. “I can’t wait to begin offering The Great Greek Mediterranean Grill’s healthy and satisfying dining options in Florham Park.” For more information visit www.thegreatgreekfranchise.com. Franchising MAGAZINE USA 7

is a 12-month weather climate, so we are confident that the city will make a perfect new home for our brand.” The franchise features a full menu of wood-fired pizzas, sandwiches, salads, starters and desserts. The oven, fueled by oak wood, heats up to 900 degrees, cooking pizzas in about two minutes. The brand delivers an enjoyable, fast-casual pizza experience through the use of open-

Smokin’ Oak Wood-Fired Pizza & Taproom Targets Entrance into Atlanta The rapidly growing business community and urban sprawl of the Atlanta market has caught the attention of Smokin’ Oak Wood-Fired Pizza & Taproom – the fast-casual franchise famous for its oak wood-fired pizza creations and self-serve Taproom. The brand is now looking to expand into the Atlanta market for the first time

plan kitchens, which allow customers to customize and watch their pizzas being made right in front of them. All dough and sauces are made in-house, veggies

through a targeted effort to recruit multiunit franchisees.

are cut fresh throughout the day and even

“Our research has shown that the growing Atlanta market is big enough to handle up to 10-12 new Smokin’ Oak restaurants at this point in time,” said CEO of Smokin’ Oak Wood-Fired Pizza & Taproom, Matt Mongoven. “Atlanta has also been very receptive to new business concepts and

oven to infuse real oak wood flavor. The

the meats are roasted in the wood-fired restaurants cater to those looking for a quick lunch at a great value, and with the addition of the self-serve Taprooms, it’s the perfect place to have a drink and take advantage of the 25 – 45 different beer, wine and mixed cocktails options.

Shawarma Press, the rapidly expanding quick-service Mediterranean franchise announced the opening of its newest restaurant in Georgetown Located at 620 S. I-35 Suite 400 inside Walmart, Georgetown is one of five Shawarma Press locations currently operating throughout Texas, including restaurants inside Walmart stores in Arlington, Plano, and San Antonio, and the stand-alone flagship headquarters in Irving. “We’re very excited to bring this new concept of healthy Mediterranean food to the Georgetown area,” Abublan said. “The feedback from this community is that they are eager to try new things, so we are thrilled to introduce them to our delicious, heart-healthy wraps, salads, hummus, falafel, and other favorites.” Since opening the first Shawarma Press in 2017, the restaurant’s success resulted in franchise inquiries throughout Texas and 8 Franchising MAGAZINE USA

nationwide. According to co-founder Dr Ehap Sabri, PhD, who is also a supply chain expert and an adjunct professor at UTD’s School of Business, additional locations will be opening in Frisco, Houston, and other cities throughout Texas this year, followed by Wichita Falls, Lufkin, and Temple. “During the next five years, our expansion plan is to open more than 100 Shawarma Press locations inside Walmart stores as well as stand-alone locations throughout the country to provide healthy and authentic Mediterranean cuisine to the masses,” Sabri said. “We are humbled that our concept of offering authentic Mediterranean food as a healthier alternative in the quick-service industry is resonating with so many new and loyal customers.” For more info www.shawarmapress.com

Creatif Announces National Franchise Expansion as the Demand for Family Entertainment Reaches New Heights

As the family entertainment industry continues experiencing explosive growth, projected to reach $42.6 billion by 2028 – Creatif, the experiential art destination that looks to entertain, educate and inspire, has announced their national franchising opportunity. Creatif has innovated a one-of-a-kind approach to art studios, curating an award-winning art experience for adults and kids alike. The brand encourages customers to “walk in and paint”, and looks to bring families together by presenting a modern, whimsical space where creativity can be expressed and enjoyed by everyone. Creatif stands out with its wide array of services including paint parties, instructor-led workshops, corporate team building events, children’s STEAM based summer camps, art classes, paint kits and more, which not only appeal to customers but also provide multiple streams of revenue for franchise partners. Creatif was founded in 2018 by Jaya Aiyar, realizing that while the demand for engaging family experiences were in high demand, there were very few concepts suitable for kids & adults, especially when it came to art and family entertainment. Jaya set out to change the narrative of what an art studio can be, developing a concept that complimented all of its guests, their skill levels and offered diverse surface options to pique their interests. Unlike traditional art studios, Creatif uses technology to present a unique customer experience and encourages customers to venture on their own artistic path. With two locations operating in California and South Carolina, Creatif is actively seeking single and multi-unit franchise partners. While having an art background is not necessary, the brand is seeking partners who embody the culture, have a passion for art and share Creatif’s high quality mindset. The brands robust franchise system is designed for first-time franchise partners and those with franchise experience. For more information about Creatif’s franchise opportunity, visit https://creatif-franchise.com/.

Anago Cleaning Systems Recession-Proof Economists from Bloomberg are signaling the threat of a looming recession stating that an economic downturn in 2022 is unlikely, but a full recession in 2023 will be tough to avoid. This could mean lost jobs, reduced hours, and a cutback from employers resulting in no raises or bonuses. In times of economic uncertainty, some businesses fare better than others, and commercial cleaning is among them. Earlier this year, Anago Cleaning Systems was named one of the top 100 Best Recession-Proof Franchises to Start in 2022 by leading franchise market research firm, Franchise Business Review. The rating is based on extensive industry research and surveying that focuses on owner satisfaction and the best chance of success in today’s changing economic landscape. The industry’s performance during previous economic times was a leading factor for Luper and Brittanie Akough from Omaha, NE. Both serial entrepreneurs with business interests in insurance, real estate, and final mile logistics, Luper and Brittanie recently became Anago’s Master Franchise operator in Nebraska. As the state’s second largest black-owned employer, the duo plan to use the Anago Master Franchise platform to create small business ownership pathways for people interested in being their own boss, while engaging in an industry that’s been challenged by strained economic times. Last year, Anago reported 20% system-wide growth with continued development in new and existing territories. Most notably were a $1.3M revenue increase from Anago of Greater Philadelphia and a 99% increase in unit franchisee operations from Anago of Austin. Both locations are exemplary of what Anago Master Franchisees and Unit Franchisees experienced coming off the previous years of the COVID-19 pandemic. Franchising MAGAZINE USA 9

cover story: iCRYO

iCRYO Sees Breakthrough in Wellness as Global Demand for Cryotherapy & Recovery Services Become Accessible

Infrared Saunas, Compression therapy, and Dry Float, iCRYO is a premium healthcare franchise system that is shifting how people recover and take care of their health.

iCRYO, one the world’s largest recovery and wellness franchises, is setting the standard for health and wellness nationwide as the global demand for cryotherapy and recovery services become accessible. On a mission to put consumers in control of their health, iCRYO wellness centers focus on a series of health related recovery services that target pain management, beauty & antiaging, athletic recovery, and overall wellness.

and Loveland, Colorado, as the premium health care franchise gears up for its next growth phase.

Currently, their franchise model is over 250 locations awarded with a plan to build over 1,000 locations in several different countries.

As cryotherapy and other wellness services are now becoming easily accessible to everyone, consumers are educating themselves on everything that is available to optimize their health. In fact, according to recent reports, the global cryotherapy market size was valued at USD 3.8 billion in 2022, and is expected to expand at a compound annual growth rate of 10.3% from 2022 to 2028.

The Houston-based company’s resilience throughout the pandemic and consistent growth since 2015 has positioned them to open additional regional offices in Dallas

Offering easily accessible lifestyle and specialty based services such as cryotherapy, IV infusions, Vitamin Shots, body sculpting, PBM Red Light Therapy,

10 Franchising MAGAZINE USA

While cryotherapy began mainly as a celebrity and athlete-only wellness trend, its wide range of benefits, including boosting immunity, increasing serotonin, tightening skin cells, and increasing blood circulation, has appealed to the masses. “As we continue to expand our corporate team and plan for multi-country expansion, we are very excited to be positioning ourselves for the next phase of growth,” says Kyle Jones, COO and Co-founder of iCRYO. “We were at the forefront of this emerging industry that took off tremendously in the past few years, and now iCRYO is expected to have over 40 units open at the end of 2022 and triple its growth to 120 locations in 2023.” Kyle found his passion in health and wellness after pursuing his college career as a football player and graduating from Texas State University with a degree in Exercise Sports Science and Business Management. He is a 2x National Powerlifting Champion with NASA and USAPL and achieved his pro card in physique bodybuilding with the NSL. This led him to spearheading the development of the emerging category and establishing the premium healthcare franchise system.

“

As we continue to expand our corporate team and plan for multi-country expansion, we are very excited to be positioning ourselves for the next phase of growth.

”

As Kyle opened the first iCRYO location, he leaned on the mentors in his life for guidance as he was still a young adult with minimal years of business experience. His father, Bill Jones, CEO/CFO and Cofounder of iCRYO, had always played a huge role in his life as that one person he could lean on for anything. Bill had a vast background in business management. After spending some time picking Kyles’s brain about what the vision of iCRYO was for years to come, he realized the diamond in the rough that Kyle had his hands on. Bill’s background goes back decades of being with companies that scaled to hundreds of locations and owning several businesses that worked in all 50 states. His network and knowledge to scale were a huge part of where he envisioned iCRYO could go. iCRYO launched in October of 2015 and is continuously setting the standard for the cryotherapy industry. Eager to give back to those who serve the community, Bill Jones developed the iCRYO American Hero Franchise Program to create more jobs for Americans, offering 35% off the iCRYO franchise fee and 6 months free of royalty fees for veterans, active military, and 1st Responders. With a fully integrated franchise model, iCRYO has the systems and training to support franchisees in bringing the iCRYO experience to their community in a retail place, or as an addition to a current business. The iCRYO team comprises of experienced negotiators with over 25 years of experience in construction, and will oversee a franchisee’s project from start to finish. The team also offers a comprehensive cryotherapy training program including classroom-style cryotherapy and franchise training, operations and management training, pre-open training onsite at the franchisee’s location, and ongoing world-class support.

iCRYO team comprises “ofTheexperienced negotiators with over 25 years of experience in construction, and will oversee a franchisee’s project from start to finish.

”

iCRYO’s cryotherapy and iv therapy franchise program offers strong marketing support with thorough pre-opening strategies and post-opening and ongoing advertising support. Seeking franchisees that are passionate about the cryotherapy industry and have a desire to help others, iCRYO provides franchisees ongoing equipment and service training to all of their center locations, with multiple systems in place that ensure the safety of all guests and employees. Elevating the lifestyle of their team members and guests by providing affordable, convenient, and professional

recovery and wellness services, iCRYO, recently partnered with fitness industry leader 24 Hour Fitness to provide multiple health and wellness services in 24 Hour Fitness club locations. This partnership is part of a larger 24 Hour Fitness strategy to continue exploring and offering dynamic fitness and wellness experiences for club members. The company’s ‘Start Feeling Better Today,’ mantra is fueling the masses who are seeking preventative health and recovery care options. “Cryotherapy is a billion dollar industry that grows year over year with professional recovery and wellness projections climbing,” says Jones. “As an established leader in the category, iCRYO offers a turn-key business opportunity that allows entrepreneurs to invest in the future of health and technology.” Franchising MAGAZINE USA 11

women in franchising: Bonnie Alcid | British Swim School Franchise Owner

A Story of Firsts

Being the first to do something can be both exciting and daunting. Without an example or path to follow, it takes a combination of bravery and risk tolerance to step out into the unknown.

or Bonnie Alcid of Gaithersburg, Maryland, it was a leap of faith — or better yet, a dive into the deep end– when she decided to become the first franchise owner of British Swim School. Since taking that chance 12 years ago, she has collected several other “firsts” on her way to becoming one of the organization’s largest franchise entities, with multiple British Swim School territories across the Maryland and Virginia region. Although British Swim School is one of the most popular swim school franchises across the US and Canada, it got its start across the pond in 1981 when founder Rita Goldberg built an indoor pool in her own home in Great Britain to teach babies

12 Franchising MAGAZINE USA

and children the importance of the back float. In the 90’s, the brand moved across the Atlantic to make its name in North America. Where did Bonnie come in? After spending 12 years in a demanding corporate job in Washington, DC, Alcid resigned from her position as general manager of a manufacturing company in 2008 to take a break — both mentally and physically. Alcid always had a lifelong love of swimming, something she now had time to enjoy. It was during one of those water workouts that she met Goldberg, who was just launching her innovative swimming program in the area. She was impressed with Goldberg’s focus on teaching babies and children skills needed to survive a

water accident before moving to stroke development and more advanced swim techniques. It was this heart of the mission and the mantra of British Swim School, “Survival of the Littlest”, that Alcid fell in love with immediately. She began teaching these important life skills to children alongside Goldberg, who soon pitched her on the idea of licensing the program in other locations before officially launching British Swim School as a franchise in 2011. Bonnie now owns seven schools. The British Swim School model is innovative, as franchise owners partner with facilities that already have pools not being utilized to their full potential, if at all — such as gyms, hotels and retirement communities. Without the buildout, overhead and maintenance fees associated with managing a standalone facility, the franchise becomes an affordable opportunity for many potential owners. “Because I did not have to buy or build a pool, I was able to start the business right away — all I had to do was negotiate leasing contracts with facilities that already owned pools. The model is great for new owners,” says Alcid. “Because I had lower startup costs, I was able to focus my time and energy toward initial marketing, hiring and training.”

Alcid’s business took, growing year over year as she expanded into additional locations. Ultimately, she decided to take a risk that would include another first for her — a standalone teaching pool. One of the pools she leased was located inside a hotel that drew a heavy business traveler clientele. These hotel guests rarely used the facility, so hotel management asked Alcid if she would like to take ownership of the pool. With the British Swim School corporate team’s support of this decision, Alcid said yes. “I was at the point in my business that owning and operating a standalone pool was a viable next step. It was a different experience! Unlike a leased pool where you work around the owner’s schedule, I had full rights to the facility 24/7. It allowed me to expand the number of days and times I offered swim lessons.” When another swim school in the area didn’t reopen after the pandemic, Alcid took another risk and purchased the facility, rebranding it under the British Swim School name. Even more, she recently launched her third dedicated facility — creating a unique hybrid franchise model. “Because I have such a large territory, I could condense and close several of my rented pools and bring children and their families to these new, larger locations. Logistically, it’s been great for business,” adds Alcid. “With the standalone pool, we can continue delivering our excellent program, but we get to put a little frosting on the cake with the fantastic British Swim School branding.” Despite her many successes, Bonnie remains humble. As most franchise organizations do, British Swim School recognizes franchisees with awards at its annual franchise convention. Bonnie consistently receives accolades for revenue/ customer growth and has been awarded every “best of” recognition in the system. However, those are not the awards that make Bonnie proudest. “The philanthropy awards are near and dear to my heart.” Alcid has been a Premier Founding Member of Hope Floats since 2018, a national non-profit organization dedicated to providing swim lessons

to underprivileged children. Through fundraisers held at her schools, she is the biggest financial supporter of Hope Floats among British Swim School franchise owners and ranks in the top five contributors nationally. Her dedication to making sure every child has access to swim lessons led to her recognition as a Franchise Business Review Rockstar — specifically in the “Giving Back” category. As you can imagine, Alcid is a role model for her fellow British Swim School franchise owners. She serves on the company’s franchise advisory committee and appreciates the chance to share her experiences with her peers. “I am privileged to be able to mentor new franchise owners as they start their journey towards becoming business owners. It’s not uncommon for other franchisees to reach out to me and ask about what worked, and better yet, what didn’t work for me, as I went through my growth periods over the past 10 years.” She also participates in validation calls for prospective franchise owners, where she encourages potential entrepreneurs who are considering investing in a British Swim School franchise to think big. “Don’t just have a one-year plan. Have a 10-year plan. Don’t go into business if you are buying yourself a job. Invest in your business knowing the end game. Recognize the scalability and the growth potential of the program and build your franchise entity with those goals in mind. If you can, don’t limit yourself to just one unit. When you expand into multiple units, you realize what it means to be someone who owns a business and not someone who works in their business.”

Along the way, Alcid has focused on the growth of her swim schools but the expansion of her family too. She is now a mother of two, which fueled her determination to make smart hiring decisions. “My family is a major priority in my life, so work-life balance is very important to me. I have assembled a fantastic staff that I’ve empowered to make decisions and run the day-to-day business.” Alcid noted a recent turning point for the brand was when British Swim School was acquired by Buzz Franchise Brands in 2019. Buzz Franchise Brands immediately tackled British Swim School’s franchise development strategy, while adding significant enhancements to the brand’s marketing tactics and social media presence. They also introduced new technology that allowed parents to track absences and schedule make ups within the British Swim School app, which has made a considerable difference in the back-end systems for franchise owners. Alcid recently signed on for another 10 years, something that could lead to another first for this groundbreaking franchise owner. “It’s gratifying to have seen firsthand the growth British Swim School has seen over the last 10 years, and I’m so excited to see where we are headed.” “My 11-year-old son, who grew up in the British Swim School system, tells me his goal is to take the business from me when he graduates from college. So, who knows — I may not have just built a business, I may have built a legacy.” Franchising MAGAZINE USA 13

EXPERT ADVICE: Jason Gehrke | Director | The Franchise Advisory Center

Potential franchisees are drawn to franchising to minimise their risk of going into business, and most of the time this works out well for all concerned. But sometimes it doesn’t. Sometimes franchisees run into difficulty and even go broke. This is obviously bad for them, but also bad for the brand of the franchisor, and the reputation of franchising as a whole. Where individual brands suffer reputational damage, not only is the franchisor affected, but so too are its remaining franchisees as their resale values erode despite operating successful businesses. Consequently, franchisors should do everything within reason to ensure that franchisees in their network do not fail. The consequences of underperforming franchisees that go broke reverberate throughout a network and beyond. Here’s six ways to manage franchisee underperformance to mitigate the risk of the franchisee themselves losing money, and the risk of reputational damage to the network.

Recruit better quality candidates to start with

This tip might seem like a blinding flash of the obvious, yet franchisors often admit they have allowed sub-optimal candidates to join their networks. Mostly this is because the franchisee selection criteria is poorly defined, or not defined at all.

14 Franchising MAGAZINE USA

The irony here is that if an organisation was to hire an executive on a salary of $150,000 per year, they would apply a very high level of scrutiny to that candidate, yet if the transaction is reversed and someone is paying $150,000 to buy a franchise in that same organisation, the franchisor might apply very little scrutiny of the candidate (except in regards to their ability to pay). Even if rigid selection criteria do exist, these can often be compromised by other factors, especially when an existing franchisee finds a buyer for their business (who may be unsuited to the franchise) and presents the sale to the franchisor as a done deal. This can often result in a competent franchisee being replaced with an incompetent franchisee, and a franchisor caught in the middle and who is damned by the vendor franchisee if they don’t consent to the sale, and damned to managing an underperforming franchisee in the future if they do consent to the sale.

2Require a business plan

Every franchise candidate should do a business plan before committing to a franchise. Good franchisors will not grant a franchise until they receive a business plan that broadly aligns with the franchisor’s prior experience of the operation of other outlets in the same network. Unfortunately, some franchisors don’t insist on a business plan as a condition of granting the franchise, or will accept a business plan to tick a box in their recruitment process but

Jason Gehrke is a director of the Franchise Advisory Center and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He provides training and professional development services to franchisor teams and regularly conducts franchise education programs. For details of scheduled education events for franchisors based in the USA and Canada, visit www.franchiseadvice.co

These core elements, as well as other indicators of the health of the franchise, should be monitored on a daily, weekly and monthly basis. Unfortunately many franchise agreements either don’t require franchisees to provide financial data, such as profit and loss statements, to the franchisor, or they are required so infrequently (eg. annually) as to be meaningless.

5Modify incrementally and often

Franchisors who have monitoring systems that can instantly identify when a franchisee’s performance deviates below the expectations set out in their business plan and/or franchise agreement should mobilise appropriate resources to reverse the decline.

Consequently, franchisors should do “ everything within reason to ensure that franchisees in their network do not fail. ” without checking that the plan is meaningful or viable. Without a plan, the only way that the franchisee or franchisor knows when the business is off-track is often when it is fatally broken.

3Train franchisees properly

Most franchisors think they train franchisee properly, but some could do better. Sometimes franchisees do their time in training, but fall short of the standards of competence needed to run a successful franchise. Unsurprisingly, these franchisees tend to underperform in some way or another from the very outset. Achieving a high pass mark in training should be a prerequisite for a franchisee to be allowed to operate a business, otherwise they should be required to undertake remedial training until they can prove their competence.

franchisee performance against 4Monitor their plan

The franchisee’s business plan outlines their realistic expectations about sales, cashflow and profit. Franchisors who monitor their franchisees’ performance against their business plans will quickly identify when sales, cashflow or profit starts to fall below expectations, and be prepared to intervene accordingly.

Small but frequent modifications require less effort by both the franchisor and the franchisee than trying to rescue a business that has gone completely off course. Better still, frequent but minor modifications proposed by the franchisor are more likely to be seen positively by franchisees because they are proactive and aligned to the franchisees’ interests, rather than potentially painful and disruptive major interventions.

6Apply tough love where required

Tough love is hard to give, and harder to receive. Sometimes franchisees will not respond to incremental modifications, and may seem determined to crash their business by rejecting offers of help. It may be necessary to force an intervention via a breach notice to get through to the franchisee of the potential seriousness of their position. In extreme cases, and if a franchisor has the financial capacity to do so, it may even be necessary to buy out the franchisee to exit them quickly before they do lasting damage to the brand, and potentially worse damage to their own financial position.

Usually this is a course of last resort for franchisors, because even those franchisors who can afford to offer a quick financial exit to franchisees may not have the resources available to operate the franchisee’s business, especially if it is a business without staff, or located far away from the franchisor’s national or state offices. These six ways to manage underperforming franchisees are interlinked. Any one method will be limited in its effectiveness unless the other five methods are also employed in sequence for new franchisees, and concurrently across the network for all franchisees. Franchising MAGAZINE USA 15

franchisee in action: Sam The Concrete Man

age is just a number:

When it Comes to Franchising One of the reasons “ franchise ownership is so popular is because it’s not age-dependent.

”

With the right funding, drive, and tenacity, franchise owners can launch a business at any age.

The Young Gun

From a pre-teen manning a lemonade stand to a seasoned professional launching a global company, entrepreneurs of every age are driven to realize their business dreams. This reality is particularly true when it comes to franchise ownership. Some individuals align with a franchise company right after high school or college, while others decide to exit retirement to try something new. The takeaway is that because franchise ownership is powered by a national brand that provides resources and support at any stage of one’s career, there’s no “right age” to start a franchise. At Sam the Concrete Man, a residential and commercial concrete service provider founded in 1989, we see this every day because our owners represent a range of ages, from Generation Z to baby boomers. 16 Franchising MAGAZINE USA

Who Owns What? As of last year, entrepreneurs ages 41 to 56 — the demographic commonly referred to as Generation X —dominated franchise ownership by owning 47 percent of the businesses, according to research from Franchise Insights. Millennials (individuals ages 25 to 40) outnumbered baby boomer franchise owners (ages 57 to 75) by 24.7 percent to 23.4 percent. And within the professional home services sector where hundreds of franchise brands are vying for market share, each of these demographic cohorts is robustly represented – including at Sam the Concrete Man. One of the reasons franchise ownership is so popular is because it’s not agedependent. There are no restrictions as to the minimum or maximum age. In other words, when you own your business, you’re in charge. No one can deny you a promotion, overlook you as a hire, or put up a roadblock because you’re too young, too old, underqualified, or over-experienced.

Take Jason Daley as an example. The 20-something spent much of his childhood watching his grandfather grow his own construction business. While Jason also felt the pull of entrepreneurship, he didn’t know exactly what type of company he wanted to run. So, he tried out several, working as a mover, landscaper, and even at an event rental company. But none were a long-term fit. “I was looking around for jobs and just didn’t feel intrigued by anything that was available to me with the experience I had,” Jason explained. “I’d look at businesses for sale, hoping to run one and be my own boss, but knew I didn’t quite have the experience to jump right into something like that all on my own.” As luck would have it, Jason came across a Sam the Concrete Man ad online and requested more information. A few phone calls later, he thought franchising might be the way to go. He said the relatively low start-up costs (compared to other businesses), manageable overhead, brand support, and the ability to stay in the Colorado area gave him the confidence to make the leap. In April 2021, Jason launched Sam the Concrete Man Boulder and hasn’t looked back since. While his initial year came with a steep learning curve, he knows he made the right move.

“

Jason and Dave agree that owning a business in an industry they know and like is important to their success.

”

The Experienced Visionary

“

I was looking around for jobs and just didn’t feel intrigued by anything that was available to me with the experience I had. - Jason Daley.

”

“My first year in business was full of lessons. Being as young as I am, I didn’t have experience handling certain aspects of business ownership. That being said, coming into my second year has been great. I’ve learned how to manage many of the common issues that may arise, like dealing with customers or fixing something that happened during the job.” Part of the reason Jason could navigate a new business successfully was because the franchisor was there to provide guidance. With Sam the Concrete Man, Jason had a team of mentors ready and willing to consult. In May 2022, Jason had his largest growth month to date, proving that with the right team, resources, and support, success as a franchise owner can happen even at the beginning of one’s professional journey. And it can also happen for those searching for a second — or even third — career.

Dave Wood was looking for a change. After working as a masonry and concrete contractor for several years, he sold engineering services for brands like Westinghouse, Eaton, and Caterpillar. He left the corporate world in 2020, exhausted from his grueling travel schedule. Yet while he’d done so much in his 45-year career, Dave wasn’t quite ready to retire. When he found the opportunity to become a franchise owner with Sam the Concrete Man, he knew the scheduling flexibility and independence meant he could work when he wanted while still enjoying the freedom to spend plenty of time with his family. In winter 2020, Dave and his wife launched Sam the Concrete Man Des Moines to serve the central Iowa market — and they’ve been on a steady growth trajectory ever since. Dave says part of his business success is tied to the fact that he has a “good time” meeting people and helping them with their projects. Like Jason, Dave also enjoys the ability to work outside the office and be his own boss. He says having a business requires some long days, but that doesn’t bother him because the benefits of franchise ownership outweigh the obstacles any day. “I used to spend an average of 150 nights a year in hotel rooms,” he says. “I missed a lot of my own kids growing up, but now I can be there for the grand kiddos.”

to spend an average “ofI used 150 nights a year in hotel rooms, I missed a lot of my own kids growing up, but now I can be there for the grand kiddos. - Dave Wood.

”

Find Your Place in Franchise Ownership Jason and Dave agree that owning a business in an industry they know and like is important to their success. And so is the experience of meeting new people and completing projects. While the U.S. has 753,770 franchise establishments, none of them have rules around just how old someone must be to run them. The industry welcomes newbies like Jason and experienced professionals like Dave — because in the world of franchise ownership, age is just a number. Franchising MAGAZINE USA 17

EXPERT ADVICE: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

How to Dramatically Improve Your Conversations with Everyone You Supervise at Work Evan Hackel, a 35-year franchising veteran is a nationally recognized expert and speaker on franchising. Evan is founder and CEO of Ingage Consulting, and CEO of Tortal Training, a leading training development company. Evan is an active advisor in the C-Suite Network. He is also author of Ingaging Leadership, and host of “Training Unleashed,” a podcast covering training for business. Contact him here, follow him at @ehackel, or call 781-820-7609.

There is an unspoken topic that can diminish the quality of every conversation you have with the people you supervise - unless you take steps to prevent it. This topic is . . .

You have made some mistakes and now I am going to tell you about them Sometimes this is the unspoken theme at job reviews. Sometimes it is

present in brief encounters that take place in the lobby or the elevator.

Sometimes it is even more extreme and the person you supervise feels

threatened by the possibility that you will fire him or her.

18 Franchising MAGAZINE USA

But this unspoken problem doesn’t need to infect your relationships or damage your ability to be a positive leader. Here are steps that I have seen dramatically improve the quality of every interaction between employees and the managers who supervise them. Replace “Let’s see how you’re doing on your to do list” with “What do you feel good about accomplishing since we last talked?” If you follow this advice, you will start out by focusing on positive changes and accomplishments that the workers have made. Next, give positive reinforcement for what they’ve gotten done and let them feel proud of their achievements. Then, move on to any items that are still undone, which you can now discuss in a positive and upbeat way. This approach drains the blame from your meeting and creates positive and motivational conversations. Ask, “Are there areas where you need help?” This is where you can coach and assist employees. Your offer of help prevents

them from feeling bad about something that is undone and lets them feel comfortable about getting the help they may need. Be sure to listen for underlying reasons why your employee might not be tackling certain tasks. The issue could be time, meaning they don’t have enough of it to do everything. Perhaps others in the organization could help? It could be that they lack some piece of technology that would help them, the services of a consultant, or possibly something else. By offering assistance, you are helping someone avoid feeling guilty about not being able to get something done. Under the old system of job reviews, people would often feel shamed and want to mislead or try to divert blame from themselves—that is very unhelpful. Having a frank and honest discussion is much more effective.

and projects, building a sense of ownership and enthusiasm.

Let the employee set his or her own “todos” and priorities.

If there’s something you would like them to put on their list that they didn’t already think of, now’s the time to mention it. Most of the time, it is likely the employee has already thought of the new idea you suggest.

As a supervisor, you will find there will be times when you need to make firm assignments. But as often as you can, allow your employees to set their own priorities

And Observe the “Five to One” Rule This is especially helpful when you are meeting with supervisees who could benefit from an extra dose of positive inspiration. How does it work? For every one thing you say that could be interpreted as criticism, say five things that are positive and encouraging. Also consider creating a career advancement plan for each employee. Discuss it whenever you meet or have a review. Ask if they have anything they would like to add to the list. You can follow up with questions like, “Why do you think that is important?” and, “How do you plan to tackle it?”

Franchising MAGAZINE USA 19

FRANCHISor in depth: The Covery

The Covery

set out to fill the gap in the fitness industry when it comes to recovery

Edward (EK) Navan is the co-founder and CVO of The Covery Wellness Spa and is helping spearhead the brand’s unique franchise opportunity. With a successful franchise background having co-founded REGYMEN Fitness in 2017, EK is eager to bring The Covery to more communities as they set out to fill the gap in the fitness industry when it comes to recovery. “Years ago, early on in my career, I worked as an equipment specialist with a group that sold franchises in the fitness space. While working with them, I learned a lot about the ebbs and flows in the franchise world. I took that experience with me when we started REGYMEN Fitness and ultimately The Covery; understanding that I had to bring in a team that could help build a solid foundation of support and systems. What I’ve learned is that building a scalable model means an evergreen process; as in you are never done learning and evolving.” 20 Franchising MAGAZINE USA

The Covery which began franchising in 2019 has built a strong leadership team with diverse backgrounds in health and fitness to help guide prospective franchisees to success with the brand, as well as propel them towards their goal of disrupting the health and wellness space by allowing communities to take a big picture approach to their health. While we as a society tend to lean towards a reactive approach to wellness, The Covery helps individuals be more proactive, tackling their mental and physical fortitude head on in an attempt to prevent problems in the future. “I’ve been in fitness my entire career. I’ve always been competitive, and I found that in the business world, much of what we do to build companies is very similar to athletics; in the sense that you always have to have an edge, you have to stay on the forefront of information and several steps ahead of your competition. After years on the road in various sales and consultation roles, I found myself run down, both mentally and physically. In looking for a better quality of life, I turned to preventative therapies over reaction-based decisions.” The Covery’s franchise system is built around the concept of providing a diverse collection of non-invasive therapies that strengthen both the mind and the body. Through Navan’s quest on his own personal health journey, he was inspired to seek more than what was currently available, not only for himself, but for everyone. Utilizing unique tools and treatments has opened up an entirely different side of the health and wellness industry, allowing each individual to custom target the areas where they

only, to the larger model with all the therapies included from day one. Because of our years of experience in fitness, we also have a unique understanding of how the fitness, spa, and wellness models can be combined to help create an approach to health that has people covered from aesthetics to athletic recovery and overall human optimization through our unique approach to mental and physical wellness at The Covery Wellness.” As the brand continues to grow with six locations open and eight in development, The Covery has no plans of slowing down. They are looking for franchise partners that are passionate about health and wellness and want to bring restorative therapies to new communities.

feel like they need help in, not just for those that train throughout the week, but for those that are dealing with the everyday stressors of life. “From the day I did my first IV therapy and cryotherapy session, I was immediately hooked. I felt incredible; I had more energy than I had in years, my body moved better, my aches and pains were gone, and mentally, I felt much sharper. The more therapies I tested, the better I performed and the more balanced I felt. This is when it came full circle to me, that life is a sport. I began to study new (old and tested, but new to the general public) exponential technologies in our field, which led me to look into light therapy, sound therapy, hyperbaric oxygen therapy, PEMF, and much more. While I had heard about these various technologies and therapies in the past, I now was diving into them and learning real life applications. In short, I felt incredible, I saw optimization in every level of my life and I wanted to share my story with anyone who would listen, as I knew if it was life changing for me, it could do the same for others.”

In an industry that is more prevalent than ever as we all try to find balance in our health, both physically and mentally, the time for The Covery to grow and expand is ideal. With a strenuous last 2 years, the importance of both mental and physical health and recovery is at the forefront of everyone’s minds. The brand provides a safe space to focus on the individual health journey and spending quality time prioritizing self-care. “The Covery is in a place that allows for the business owner to make an immediate positive impact in their communities and in their personal lives; as well as improving their financial health. It is difficult to find a business that truly helps people live better and healthier lives, while profiting at the same time; The Covery Wellness is exactly this. Our franchise model allows for people to invest at several different financial levels. By this, I mean that our franchisees can establish a footprint within their area of development, and they can build a “hub and spoke” type model that allows for them to pick and choose the level of overall investment; from IV and limited therapies

“In our current climate, following the last several years, I feel strongly that focusing on one’s self-care is critical for not just quality of life, but quantity. Self-care takes on a broader scope now more than ever before. With so many advances in longevity therapies, energy healing devices, cryotherapy, and much more, paired with the continued evolution of mental health apps like Calm and Braintap; the potential in this space is infinite. We’ve got big goals for The Covery Wellness over the next 5-years, but for the immediate future, we have plans to continue steadily growing the brand nationally, introducing more communities to the power of recovery. People want instant gratification; but imagine the power of instant gratification with compounding results as you continue on your path to overall wellness over time. The goal of staying healthier never changes, however, the target of what healthy means will continue to evolve for everyone. We have created a space where people can come in to recharge and reset; they can come in for a quick burst of energy, or spend an entire day rebooting their operating systems, both body and mind. In short, The Covery concept works wherever there are people who want better for themselves and for others. This is the future of healthcare; we are focused on prescriptive outcomes over prescriptions.” For more information, visit www.thecoveryfranchise.com/#~311B5B5 Franchising MAGAZINE USA 21

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july 2022

hot

franchise trends for 2022

choosing the best franchise for you will it be trending or trendy?

latest news

trending franchises

Franchising MAGAZINE USA 23

Don’t miss an issue

Get the App COVER STORY: iCRYO

“

As we continue to expand our corporate team and plan for multi-country expansion, we are very excited to be positioning ourselves for the next phase of growth.

iCRYO SEES BREAKTHROUGH IN WELLNESS AS GLOBAL DEMAND FOR CRYOTHERAPY & RECOVERY SERVICES BECOME ACCESSIBLE

”

Infrared Saunas, Compression therapy, and Dry Float, iCRYO is a premium healthcare franchise system that is shifting how people recover and take care of their health.

and Loveland, Colorado, as the premium health care franchise gears up for its next growth phase.

Currently, their franchise model is over 250 locations awarded with a plan to build over 1,000 locations in several different countries.

The Houston-based company’s resilience throughout the pandemic and consistent growth since 2015 has positioned them to open additional regional ofﬁces in Dallas

Offering easily accessible lifestyle and specialty based services such as cryotherapy, IV infusions, Vitamin Shots, body sculpting, PBM Red Light Therapy,

While cryotherapy began mainly as a celebrity and athlete-only wellness trend, its wide range of beneﬁts, including boosting immunity, increasing serotonin, tightening skin cells, and increasing blood circulation, has appealed to the masses. “As we continue to expand our corporate team and plan for multi-country expansion, we are very excited to be positioning ourselves for the next phase of growth,” says Kyle Jones, COO and Co-founder of iCRYO. “We were at the forefront of this emerging industry that took off tremendously in the past few years, and now iCRYO is expected to have over 40 units open at the end of 2022 and triple its growth to 120 locations in 2023.” Kyle found his passion in health and wellness after pursuing his college career as a football player and graduating from Texas State University with a degree in Exercise Sports Science and Business Management. He is a 2x National Powerlifting Champion with NASA and USAPL and achieved his pro card in physique bodybuilding with the NSL. This led him to spearheading the development of the emerging category and establishing the premium healthcare franchise system.

As Kyle opened the ﬁrst iCRYO location, he leaned on the mentors in his life for guidance as he was still a young adult with minimal years of business experience. His father, Bill Jones, CEO/CFO and Cofounder of iCRYO, had always played a huge role in his life as that one person he could lean on for anything. Bill had a vast background in business management. After spending some time picking Kyles’s brain about what the vision of iCRYO was for years to come, he realized the diamond in the rough that Kyle had his hands on. Bill’s background goes back decades of being with companies that scaled to hundreds of locations and owning several businesses that worked in all 50 states. His network and knowledge to scale were a huge part of where he envisioned iCRYO could go. iCRYO launched in October of 2015 and is continuously setting the standard for the cryotherapy industry. Eager to give back to those who serve the community, Bill Jones developed the iCRYO American Hero Franchise Program to create more jobs for Americans, offering 35% off the iCRYO franchise fee and 6 months free of royalty fees for veterans, active military, and 1st Responders. With a fully integrated franchise model, iCRYO has the systems and training to support franchisees in bringing the iCRYO experience to their community in a retail place, or as an addition to a current business. The iCRYO team comprises of experienced negotiators with over 25 years of experience in construction, and will oversee a franchisee’s project from start to ﬁnish. The team also offers a comprehensive cryotherapy training program including classroom-style cryotherapy and franchise training, operations and management training, pre-open training onsite at the franchisee’s location, and ongoing world-class support.

VOL 10, ISSUE 8, JULY 2022

iCRYO team comprises “ofTheexperienced negotiators with over 25 years of experience in construction, and will oversee a franchisee’s project from start to finish.

”

iCRYO’s cryotherapy and IV therapy COVER STORY franchise program offers strong marketing support with thorough pre-opening strategies and post-opening and ongoing SEES BREAKTHROUGH advertising support.

iCRYO

IN WELLNESS Seeking franchisees thatFOR are passionate about the cryotherapy industry CRYOTHERAPY & and have aRECOVERY desire to help others, iCRYO provides SERVICES franchisees ongoing equipment and service training to all of their center locations, with multiple systems in place that ensure the SPECIAL FEATURE safety of all guests and employees.

TRENDING FRANCHISES

Elevating the lifestyle of their team members and guests by providing affordable, convenient, and professional

10 FRANCHISING MAGAZINE USA

recovery and wellness services, iCRYO, recently partnered with ﬁtness industry leader 24 Hour Fitness to provide multiple health and wellness services in 24 Hour Fitness club locations. This partnership is part of a larger 24 Hour Fitness strategy to continue exploring and offering dynamic ﬁtness and wellness experiences for club members. The company’s ‘Start Feeling Better Today,’ mantra is fueling the masses who are seeking preventative health and recovery care options. “Cryotherapy is a billion dollar industry that grows year over year with professional recovery and wellness projections climbing,” says Jones. “As an established leader in the category, iCRYO offers a turn-key business opportunity that allows entrepreneurs to invest in the future of health and technology.” FRANCHISING MAGAZINE USA 11

SIX WAYS

TO MANAGE FRANCHISEE UNDERPERFORMANCE

FRANCHISING NEWS ANNOUNCEMENTS FROM THE INDUSTRY FRANCHISING MAGAZINE USA 1 5)& ."(";*/& '03 '3"/$)*4&&4 t 8 8 8 '3"/$)4*/(."(";*/&64" $0.

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contents

trending FRANCHISes 28

34 What’s New 26 Franchising News Announcements from the Industry

Feature Article 28 Chris Conner: Hot Franchise Trends for 2022

Franchisee in Action 30 Ellie Mental Health: Mental Health Matters 32 Zoom Room: A Community of Dog Loving Franchise Owners

Expert Advice 34 Rick Bisio: Choosing The Best Franchise for You – Will it be Trending or Trendy ?

Focus

36 Seniors Helping Seniors: Offers a Meaningful Opportunity for Potential Caregivers and Investors

Franchising MAGAZINE USA 25

t r e n d i n g FRANCHIS e s f e at u r e

Clean Juice, Setting records in growth and menu innovation Clean Juice, the first and only national USDA-certified organic juice bar and food bar franchise is already a fan-favorite and well on its way to becoming a household name. The healthy, all organic brand just celebrated the signing of its 200th store to its franchise family in six year with more than 100 Franchise Partners from coast-to-coast.

Clean Juice has ascended quickly by leading with love in serving 3.5 million guests last year alone - and it continues to increase. The rising star of organic fast-casual brands achieves this recordsetting milestone after a dynamic first quarter where the brand signed 14 new stores while expanding its national footprint into its 30th and 31st states in Utah and New Hampshire, respectively. The franchise credits its massive growth by focusing on a personal guest experience and offering a line-up of superfood-ingredient smoothies, wraps, sandwiches, salads, acai bowls, cold-pressed juice cleanses and more along with unique seasonal product innovations like the new organic Refreshers blended juicesmoothie announced earlier this year. Clean Juice’s success is topped-off with a dedicated focus toward educating the public to the benefits of eating organic, punctuated with the help of the brands first national ambassador, Tim Tebow and it’s BeOrganic podcast. In 2021, the company reported its best fourth quarter ever including a cumulative SSS growth of over 20% and SSGC growth of 23%. For the full year of 2021, Clean Juice had a total SSS growth of over 16% growth and served more than 3.3 million total guests in 2021, up 41% from the previous year. Eating clean never tasted or felt so good! For more information, visit cleanjuice.com.

Pet Evolution Announces Frisco Expansion, Making Its Debut in the Lone Star State Located at 2155 University Drive, Suite 220, Frisco, the brand’s newest location is expected to open in Q3 of 2023 and will be led by husband-and-wife duo, Neil and Akta Sheth. With three locations currently open, and one additional store set to open in Minnesota this summer, the Frisco location will be the franchise’s first unit outside of its home state. Dallas locals, the Sheth’s, are eager to bring the booming pet-wellness concept to the area as the need for quality pet care has increased in the growing community. This will be the first of two Pet Evolution locations the Sheth’s will bring to the area. Pet Evolution, a healthy pet supply franchise dedicated to providing the highest quality food, treats, grooming, self-wash and mobile nail trims, is making its debut in the Lone Star state with the announcement of their upcoming Frisco location. 26 Franchising MAGAZINE USA

Pet Evolution was founded in 2012 by friends Rian Thiele and Mike Osborn, after both having watched their childhood dogs suffer through the itchy paws, chronic ear infections, and multiple vet trips of undiagnosed food allergies. The brand began franchising in 2021 after Peter Carlson, President of Pet Evolution

Franchising, LLC, fell in love with the brand, and smart business concept. The brand promise is to improve the lives of pets in local communities by carrying only highend, select pet food and treats. Full-service grooming appointments are available, and a premium self-serve dog wash option for those who need frequent, quick and easy dog baths. Monthly membership options are available for self-serve dog washes and mobile nail trims make it even easier on the customer to care for their pets at the comfort of their own home. Pet Evolution is actively seeking single and multi-unit franchise partners. While they encourage those with franchise experience to apply, their approachable system is designed to accommodate first time franchisees as well. Above all else, Pet Evolution is searching for partners that have a love for animals. For more information about Pet Evolution, visit https://petevolution.com

IV Therapy Franchise Extends Presence Throughout Florida Looking to change the way people perceive intravenous IV therapy and turn cellular health into a lifestyle, The DRIPBaR, an IV nutrient therapy franchise growing expeditiously across America, is serving up vitamins via IV. The franchise has experienced tremendous growth throughout the nation, including the Sunshine State. The DRIPBaR is excited to announce that they have signed talented and driven area representatives who plan to expand the brand to over 100 new locations in Florida. “Now more than ever, people are starting to recognize the power of intravenous therapies to maintain their best health and are seeking new ways to complement conventional treatment options,” said DRIPBaR CEO, Ben Crosbie. “This has always been the mission of The DRIPBaR and I can’t wait to see the continued growth throughout the country and provide our services to people in need.” The brand currently has six locations open within Florida, located in Jacksonville, St. Johns, Tampa, Orlando, Melbourne, and Fort Lauderdale. The continued expansion of the franchise comes at a time when the public is more cautious about their health and more invested in finding ways to stay healthy. The DRIPBaR is expected to open as many as 50 locations in 2022 in areas across

the country with nearly 450 in various stages of development. Including a franchise fee of $55,000, the initial investment to open a 1,000 - 1,500 square foot location is around $136,500 to $338,300. The DRIPBaR is proud to offer first responder and Military discounts. For more information about the franchise opportunity, visit www.thedripbar.com/own-a-dripbar

City Wide Facility Opens New office in Savannah City Wide Facility Solutions, the leading management company in the building maintenance industry, is opening a location in Savannah — making this the third location in Georgia. The new office at 6001 Chatham Center Drive, Suite 255 in Savannah serves several areas, from down south in Brunswick to up north into Orangeburg, South Carolina. Playing an instrumental role in boosting local economies, City Wide Facility Solutions puts business back into the community by partnering with smaller, independent and locally owned companies to execute services. Local building owners and property management companies in the area now have access to a single-source solution for all of their facility management needs. Rick Cobden, president, and Nick MacKinnon, general manager, have partnered to open City Wide Facility Solutions. “Both Nick and I want to continue the City Wide mission of spreading the ripple effect and making a positive impact

on our communities— Savannah is the perfect opportunity to do that.” said Rick.

the City Wide Home Office for having

Rick Cobden has been involved with City Wide Facility Solutions since 2009 - finding it rewarding to be able to build the brand through the years. Cobden and MacKinnon together have lead both offices in Greenville and Charleston earning the highest honor of ‘Platinum Market’ from

client retention rate.

more than $1 million in revenue and a 95%

Founded in 1961, City Wide Facility Solutions simplifies managing janitorial services, commercial cleaning, disinfecting, and more than 20 additional facility solutions for every client. Franchising MAGAZINE USA 27

t r e n d i n g FRANCHIS e s f e at u r e

FEATURE ACTICLE: Chris Conner | Founder | Franchise Marketing Systems

Franchise Trends for 2022 Summer 2022 has brought record highs across the country — but that’s not the only thing heating up this season. The franchise market has continued to experience highs with more and more people turning to business ownership for their future’s security. As we move into another booming quarter, we’re seeing several trends in franchised businesses pop up or stay steady. Most of these are consistently tried and true concepts that have continued to boom.

Education and Development For starters, kid-centric concepts never seem to waver in popularity nor need. There are over 73 million children in the U.S., so there’s no wonder they make excellent business opportunities. These can range from athletic instruction to playscapes to traditional daycares. Kula’s Children Center, a unique child care center where children can engage in learning 28 Franchising MAGAZINE USA

through a holistic approach that includes the mind, body, and spirit, is one such concept. The model showcases state and federal programs and transportation options, plus focused educational programs for infants up to 13 years of age. This particular concept gives its franchisees multi-streams of revenue.

from new brands hitting the market.

It’s not just children who are benefiting

concepts.

Area Scouts is an athletic training

program also seeing growth that caters to a wide age range. Keep in mind that

the sports industry valued at over $600 billion globally alluding to the very

inherent viability existent within athletic development and sports education

Home Services The U.S. is home to around 141.5 million residences. Franchised home service concepts continue to thrive thanks to the ever-growing need for upkeep, new construction, remodeling, landscaping, and more. A couple of factors affect this trend, such as the millennial generation now engaging in home buying. According to Angi.com, the total addressable market for home services is now $595 billion , with households completing around 728.3 million projects per year. People are seeking to upgrade or make their homes a perfect reflection of their families. Fame Hardwood, a Californiabased luxury hardwoods company, offers a franchise opportunity that is flexible and caters to those who are seeking to upgrade their homes to stay long term or to up the price tag on their house within a still-steady real estate climate. Another type of home services concept that we don’t see on the back burner any time soon is cleaning and sanitizing services. Using state-of-the-art tech-driven steam washers to detail cars and to sanitize homes and businesses is Cleanable. This Virginia-

based concept gives franchise owners an easy sale due to incredibly affordable, high-demand packages, highly skilled employees, and a platform through which it’s easy to schedule appointments. Another notable feature of this concept is that they are completely chemical-free, using only cleaning products that are registered with the Environmental Protection Agency (EPA) and are environmentally sustainable.

Specialty Fitness With covid-19 taking a backseat in the news, people are opening their eyes to a fresh view on health. With that, there are several specialty fitness trends popping up across the country. Push Pull is a unique senior-centric fitness experience, created for people who are 55 and older that are looking to work out with low impact and to keep the focus on overall health. The senior population, which grows by the day thanks to the aging Baby Boomer generation, is craving new ways to stay active and to ward off aging. This concept comes complete with recurring monthly membership revenue, low staffing needs, easy-to-follow procedures, and established vendor relationships. It utilizes senior-

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. Visit www.fmsfranchise.com for more information

friendly Keiser pneumatic resistance equipment, easy-to-learn 20 minute circuit sessions, and recumbent steppers. Another type of specialty fitness concept is BodyBarre Fitness. This one focuses on personal training and group classes in a womens-only setting. An added bonus to this concept is the training revenue. BodyBarre FItness offers courses for instructors, giving franchise owners not only a steady recurring monthly revenue membership stream, but a steady flow of tuition from its students. It’s not just ballet-inspired fitness that’s thriving. It’s yoga, pole dancing, cycling, swimming — you name it, there may be a niche focused concept out there. These examples of trending franchises all have one thing in common — they give their franchisees a strong, ongoing support model, which is a vital component when it comes to value. These segments are all doing great thanks to the value we place on our children, bettering ourselves, our health, and keeping our homes in top shape. The entrepreneur revolution is here. More than ever people are ditching their less-than-appetizing day jobs for something they have passion for. We’ve helped thousands of people find the perfect business for them and guide them on the path to business ownership. Likewise, we’ve partnered with hundreds of businesses throughout the world to grow their footprint through franchising. Whatever your need, FMS Franchise will make it happen for you and with you. If you’d like to have a conversation, get in touch with us at www.fmsfranchise.com Franchising MAGAZINE USA 29

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franchisee in action: Ellie Mental Health

Mental Health Matters: Why We Are Bringing Ellie Mental Health to Indianapolis

As the demand for mental health care services continues to skyrocket, we are determined to provide our beloved community of Indianapolis with the services that are so desperately needed. We are proud to be opening Ellie Mental Health of Fishers in August 2022.

My wife, Heather, and I have been interested in entering the franchising space for 20 years, but we put that dream of owning our own business on hold to build our net worth and focus on raising our two children. Approximately one year ago, we were finally in a good place to make some moves towards entrepreneurship. Our kids are older, our careers are stable, and it just felt like the right time for us to go down the path to owning our own business. We began working with a franchise consultant who told us about Ellie Mental Health. Our family has experienced the lack of accessible mental health care firsthand. We knew immediately that becoming franchise partners with this brand was the perfect fit, not only for us but also for our community. Heather was born and raised in Indianapolis, where she attended Butler University and obtained a teaching degree. After years in the field, she then pivoted to recruiting for a large company in their HR department and later got 30 Franchising MAGAZINE USA

knew immediately “thatWebecoming franchise partners with this brand was the perfect fit, not only for our family, but also for our community.

”

positions, I helped grow several companies’ sales teams and processes.

into project management in technology. In addition to her new role as an Ellie Mental Health franchisee, Heather leads a team of software engineers for a cloudbased software services company that implements and monitors the infrastructure of their cloud environment. I am originally from St. Louis, but moved to Indiana to attend Purdue University to study hospitality management and haven’t left the Hoosier State since. For the last 25 years, I have been in sales and sales leadership roles, mostly working for technology and healthcare tech startups. In these various

With my experience in Sales and Heather’s background in project management and operations, it was a no brainer or us to move forward with the Ellie Mental Health franchise. Starting our own business will allow us to apply the skills that we have acquired throughout our careers together. It’s really like every road of both of our careers led us to Ellie. Not only has our family experienced the lack of accessible mental health care, but in the last year the media has brought to light the mental health crisis. As big fans of the Olympics, our family watched as star athletes like Michael Phelps and Simone Biles shared their struggles with illnesses such as depression and anxiety.

We are so proud to carry out their mission: To compassionately transform the culture of mental healthcare by providing creative solutions that make wellness accessible in every community.

“

”

Ellie prides itself on work life balance for the clinician. We offer a warm and welcoming office environment that feels more like home and less like a stale medical office. Our therapists have flexible schedules with in-house clinical supervision. Unlike solo practices, they have a team of other clinicians to provide peer support and case guidance. As we did our homework on opening a mental health clinic, several things became clear to us. Therapists are looking for work life balance in an extremely strained occupation right now. They are also craving a work culture that thrives on creativity, authenticity, humor, compassion, acceptance and determination….which just happen to be Ellie’s core values. Our goal is to hire an amazing staff, offer a great culture where they will have fun and love work that makes a positive impact. The Ellie Mental Health franchise model is operationally different than traditional mental health clinics. Centralized scheduling ensures phones are answered and appointments are scheduled timely and efficiently. The technology stack the clinicians will use at Ellie streamlines the day to day administrative tasks which allows them to focus on the patient, not doing hours of paperwork. The Ellie model says, “Happy employees do better work, are more customer service focused, and feel good about the work they do.”

Seeing people with such a huge platform openly share their challenges with mental health was inspiring. Talking about and normalizing mental health issues is absolutely a step in the right direction, and a long overdue one at that. It is extremely important for us to take it to the next level and turn this conversation into action.

of qualified therapists is a very real

The majority of mental health clinics in our area are at capacity. The shortage

Health will help us “fill the gap” of mental

burden. Many clinics are not accepting

new patients, or appointment waitlists are

months long and the therapists are burning out. We cannot stand by and accept the lack of care availability. So instead of

tolerating it or complaining about it, we

decided to open our clinic. Ellie Mental health services in our community.

We are beyond excited to officially open our doors in Fishers this August. We are already looking forward to our next project which would be opening four to five more Ellie Mental Health locations in Hamilton County within the next three years. A brand like Ellie Mental Health is needed today and every day in every community. We are so proud to carry out their mission: “To compassionately transform the culture of mental healthcare by providing creative solutions that make wellness accessible in every community.” Article by Scott Cramer.

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franchisee in action: Zoom Room

Zoom Room Dog Training:

A Community of Dog-Loving Franchise Owners

Jon and Shannon Van Dyke, Troph store management and social media for Zoom Room. Their goals for Zoom Room this year are for the franchise to become a huge part of the dog community and a place where the local community can enjoy hanging out with their dogs.

Sarah Sung, Torrance (Los Angeles, California)

During the pandemic, pet adoption rates have increased by more than 700% according to PetPoint, a software program utilized by some 1,200 shelters nationwide. This wave of adoptions resulted in doubledigit year-over-year growth in the pet service industry which continues to thrive. With a passion for the dog community and a keen eye for opportunity, many businessminded dog-lovers have made the move to pursue a new endeavor with the Zoom Room dog training franchise. Mark Van Wye, CEO of Zoom Room, explains that the pandemic has contributed to the stimulation of growth for the proven concept. According to Van Wye, “The pandemic has accelerated the trend of retail flight while increasing the number of entrepreneurs looking to start a new venture. The pet sector has always fared well even during the most economicallychallenged times; the recent boom in dog ownership is no exception. We credit our extreme growth curve to astute investors 32 Franchising MAGAZINE USA

responding well to Zoom Room’s ability to serve the needs of dog owners with a demonstrably profitable business model, thus meriting our brick-and-mortar place in communities across the country.”

Jonathan and Sally Scroggs, Ankeny (Des Moines, Iowa) Jonathan and Sally Scroggs’ love for sports and raising their labradoodle Murphy played a major role in their journey to bringing Zoom Room to Ankeny, Iowa. Prior to opening, Scroggs conducted months of research on various franchise concepts and Zoom Room stood out. Determined to leave their full-time jobs, the couple wanted to provide an outlet for the dog lovers in the area to help strengthen the bond between dog owners and their dogs. Opening a Zoom Room in a dogcentered community, allowed the Scroggs to build connections and have a strong social network of dog owners. The Scroggs have always envisioned owning and operating a family-run business. The couple’s children will be a huge asset to the business by helping with

Outside of Zoom Room, both are active in their community. Sally Scroggs is a long-time, dedicated soccer coach, and both have actively served as volunteers in their church for more than 20 years. Jonathan Scroggs also volunteers at their local animal shelter, AHeinz57 Pet Rescue & Transport, a non-profit animal rescue organization that is committed to saving homeless companion animals, assisting other shelters/rescues through rescue transports, and educating the public on the issues of responsible pet ownership and puppy mills. To further promote the cause, they raised funds for AHeinz57 Pet Rescue & Transport during their grand opening. “The city of Ankeny loves kid sports and many pet owners here consider their dogs as part of the family,” said Jonathan Scroggs. “Sally and I are excited to provide an opportunity for people to participate in sporty activities with their dogs at Zoom Room, especially with our popular agility classes. Every dog, no matter the age, breed, or size can enjoy dog agility training and you’ll be amazed at how these courses will deepen the bonds of communication between you and your dog.”

Sarah Sung, Torrance (Los Angeles, California) Sarah Sung was one of many pet owners who adopted a pandemic pup that needed training during COVID which played a role

hy Club (Dallas-Fort Worth, Texas) in helping her look into owning a Zoom Room franchise. Coming from a world of fitness, Sung was actively working in a boutique fitness studio before she pivoted to Zoom Room. Sung wanted to open a business that was active and surrounded by people and their pets as opposed to sitting behind a desk. Sung’s friend introduced her to Zoom Room, an engaging and profitable concept, and eventually, Sung’s intrigue for the business model grew. As a first-time business owner, Sung was attracted to Zoom Room’s simple franchise structure and program. Sung became interested in Zoom Room as a local franchise option and Mark Van Wye offered to sell Sung the then corporateowned Redondo Beach store; it was a perfect match. Sung is an active mother of one and owner of a Corgi named Riley, along with two cats and two chickens. Heavily involved in the Venice community, Sung ran the local elementary school Booster Club/PTA for two years, and currently serves on the board of a local arts non-profit, Venice Arts, which provides a media arts education to lowincome students throughout Los Angeles. Sung also runs a volunteer bi-monthly food program for LA Works and Hollywood Food Coalition where she helps to provide lunches to aid organizations that operate throughout Los Angeles. “I’ve always been passionate about being involved with the community and Zoom Room is the hub of the dog community,” said Sung. “Working in a different field, I wanted a change in my lifestyle and to get involved in more opportunities. Zoom Room has a great story behind it, and I was attracted to the structure and concept.

Jon and Shannon Van Dyke, Trophy Club (Dallas-Fort Worth, Texas) The South Bay area fits the Zoom Room demographic very well with a population of young professional and active retirees who want to spend more time on training and building a deep relationship with their pets.”

Jon and Shannon Van Dyke, Trophy Club (Dallas-Fort Worth, Texas) Prior to opening a Zoom Room in Trophy Club, Texas, Jon Van Dyke spent 35 years as an exotic (tigers, cougars, leopards) and domestic animal trainer for the film and television industry, where he deftly achieved key performances while maintaining the absolute well-being of all animals involved in the production. Van Dyke’s animal-first advocacy work in Hollywood lent itself to many memorable moments in iconic films and shows. He enjoyed being with animals and being an owner of Zoom Room was something he envisioned long-term. As animal lovers, Jon and Shannon Van Dyke currently have five dogs: four Chinese Crested dogs, and a Shih tzu. After making the move to Texas from California, the Van Dykes began looking for opportunities outside of the film

industry but still within Jon Van Dyke’s area of expertise after his more than three decades of dog training experience. After looking into dog-based franchise opportunities, Van Dyke determined that Zoom Room would allow him to continue doing what he loved - helping people get the most out of the relationship with their pets. The Van Dykes were intrigued by Zoom Room’s unique concept of helping dog owners in the community build deeper connections with their pets. Zoom Room was the only franchise the Van Dykes could find that had an interesting model and that was based around helping people understand and develop better relationships with their dogs. Still new to the area, the Van Dykes are passionate about connecting with rescue organizations and local shelters. “Owning a franchise is hard work, but this hard work comes with a tremendous upside,” said Jon Van Dyke. “There is nothing better than working for yourself. Manage your staff well, respect and appreciate them and they will work hard for you. I hope to have a successful year running this Zoom Room location and to expand and purchase one or two more units in the future.” Franchising MAGAZINE USA 33

t r e n d i n g FRANCHIS e s f e at u r e

EXPERT ADVICE: Rick Bisio | Franchise Coach & Author

Rick Bisio is one of the countries most respected franchise coaches and author of the Amazon best seller, The Educated Franchise – 3rd Edition. Since becoming a franchise coach in 2002, Bisio has assisted thousands of aspiring entrepreneurs nationwide explore the dream of business ownership. www.afranchisecoach.com 34 Franchising MAGAZINE USA

Choosing the Best Franchise For YouWill it be Trending or Trendy? You Do the Homework

Trending Franchises 2022 As any entrepreneur will tell you, doing the proper amount of homework and researching a brand can make a big financial difference. One very important nugget that’s important to decipher is the difference between “trending” and “trendy.” Simply put, trendy is something that is new and hot in the moment. Trending is something that is steadily growing in popularity with possibilities for staying power and long-term success. Question is—how do you know?

Trendy The first step is figuring out if the concept is an industry or a product. I often go back to the bagel business in the 90’s when everyone was excited about bagels. Turns out, bagels, delicious as they are, are not an industry. Bagels are a product and pretty much anyone can add a bagel to their menu. Although bagels themselves are here to stay, bagel-only establishments either reinvented themselves with additional offerings on the menu or they fizzled. The next step is to determine if a concept is economically viable. Back in the early 2000’s eBay stores were very popular. Nobody looked at their economic stability. They hadn’t really been invented yet and there wasn’t a set of economics that worked. Although they were a great idea, many eBay stores went away just because they were not financially feasible. The average product would have to be $200 just to make a profit.

Trending There are some ideas out there that have worked, like women’s-only fitness. A fitness center targeting women was nonexistent until Curves came out. Curves saw a need and filled that gap. The result was great business, and they are celebrating 30 years of providing a niche experience to women. What Curves essentially did, was to create more of a business model issue than a segment issue. Women’s-only fitness continues to be a strong segment and has evolved, paving the way for boutique fitness concepts positioned for long-term success.

A well-constructed industry has been created, opening the door for strong trending franchises like Xponential fitness. From my vantage point, Xponential has done an amazing job in regard to consolidating boutique fitness with a robust back-end system. Again, there was a solid foundation to build on.

convinced it is going to last, but it is very trendy.

• Look for what is in high demand. If it is an ice cream shop and there is a line of

people standing out front every Saturday night then everyone will get excited and want to invest.

You can’t ignore the trends. Service-based businesses are hot, have been for at least a decade and will continue to thrive thanks to market demand. These are businesses like insulation, gutters, roof replacement, window coverings, garage refinishing, and remodeling. There are hundreds of service-based home concepts that work out of offices, work out of homes and best of all, are low-cost. They are performing well, economically, with a good return on investment. There is an economic need for these businesses. With inflation up, housing prices still unattainable for many, and the economy unstable, consumers are more apt to make necessary repairs and improvements on their current homes.

• Lower investment opportunities tend

Due to the COVID-19 pandemic, these types of concepts expanded at more than 8% per year. While many other concepts were closing or shrinking, these businesses exploded. There are a lot of reasons, structurally speaking, why they will continue to do well. They compete very well in large market spaces in which there is highly fragmented competition.

understand is that change is inevitable.

The “It” Factor So, what is the “it” factor? What makes a certain type of franchise or emerging industry trendy? What makes people stand in to sign franchise agreements regardless of viability? There are several things. • The industry itself matters. If it is in the restaurant industry or something that is considered sexy, there will be a lot more interest. Let’s face it, if there’s a cool new concept restaurant that’s showing up on celebrity Instagram accounts, everyone wants in on that investment. • A new idea or a new product tends to catch people’s attention. Restaurants that serve poke bowls, for instance, are very popular and trendy. I’m personally not

to get people more excited than higher investment opportunities. They are

more attainable, because there are more people who can invest $150,000 dollars than a million dollars.

• People are also more interested in

storefront businesses. It doesn’t mean

those are better business opportunities,

but they are more popular in the eyes of prospects.

Study the Franchise from Many Angles What prospective franchisees should

What’s working now, may not be viable long term. Conversely, trends can be

cyclical and what’s old is new again. There are many variables that come into play. Right now, for example, the cost

of metal has gone up dramatically. Any business that deals with metal, such as

containers for junk removal, has had their P&L impacted.

In a down economy, investors tend to focus on lower cost office or home-

based businesses. They don’t want to

get into leases in a down economy. In

an up economy, you see more interest in storefront businesses.

Trends, economics, the general sense

of what is happening in a community

really does affect what is trending, for entrepreneurs looking for a lucrative franchise. People need to do their

homework to know the proper combination of opportunity and staying power.

Additionally, having a sense of history can also be helpful in predicting the future.

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t r e n d i n g FRANCHIS e s f e at u r e

focus: SENIORS HELPING SENIORS®

Seniors Helping Seniors® In-Home Services

Offers a Meaningful Opportunity for Potential Caregivers and Investors Amid Economic Uncertainty With many “unretiring” in record numbers and watching their retirement savings shrink, the in-home senior care brand provides a chance for seniors to make a difference in their fellow seniors’ lives as a caregiver or franchise owners 36 Franchising MAGAZINE USA

3.3 million more people retired in 2021 than in 2020 - an era appropriately named “The Great Retirement.” The trend is largely attributed to a combination of economic circumstances that bolstered retirees’ nest eggs and a challenging job market that encouraged many to cut ties with the working world earlier than planned. 2022, however, has many retirees re-

thinking this decision. According to CNBC, as of April, 3.3% of people who were retired a year earlier are now employed — meaning about 1.7 million people “un-retired” over that time. It’s no wonder as a 20% stock market decline, and an 8%+ inflation rate has significantly decreased the value of seniors’ retirement savings, forcing many to rejoin the workforce.

What may be an unexpected turn of events for these retirees may actually be an enormous benefit to businesses struggling to find workers. This is especially true for Seniors Helping Seniors, the in-home senior care brand that employs active and mature caregivers to help their fellow seniors age in place. “The Great Retirement followed by this need to return to work is a clear indicator that the world has changed following the COVID-19 pandemic, and the Seniors Helping Seniors® business model has never been more relevant,” said Namrata Yocom-Jan, Seniors Helping Seniors® president. “We are in a position not only to employ those seniors needing to return to the workforce but to provide them with fulfilling and life-changing experiences to help their fellow seniors.”

The Booming Senior Care Industry The in-home senior care industry has seen unprecedented growth in recent years, as the baby-boom generation has reached the phase in life where these services become necessary. An estimated 10,000 baby boomers turn 65 years old every day, and by 2050, nearly 20% of the U.S. population will be age 65 and older. According to the National Council on Aging, 90% of those seniors say they plan to remain in their homes for the next 5 to10 years. With more than 400 nursing homes projected to close in 2022 based on money and staffing issues, and the U.S. home care market is expected to grow to $225 billion by 2024, in-home senior care companies across the country are pushing to meet the demand. The rapidly aging population combined with the demand for in-home care means Seniors Helping Seniors® locations are in more need than ever of active and mature caregivers to help their fellow seniors.

An Opportunity for Seniors to Make a Difference in “Unretirement” “The Great Unretirement” certainly benefits businesses like Seniors Helping Seniors® offices seeking employees and caregivers, but it also benefits seniors re-entering the workforce. Many are looking to more meaningful and fulfilling

A Meaningful, CommunityFocused Investment Opportunity Unfortunately, 2022 has not been kind to many people’s bank accounts. $1 million in savings a year ago is now $750,000 in real terms, and $500,000 is now $370,000. Although many retirees are returning to work, others are exploring ways to secure their retirement savings further and make smart investments that will support them in light of a possible future recession.

Founder Kiran Yocom

A Seniors Helping “ Seniors® franchise offers an opportunity to invest in a booming industry as well as a meaningful opportunity that provides value in the community to those in need.

”

industries to devote their time to this point in their careers. Seniors Helping Seniors® locations focus on fostering long-lasting and compatible relationships between the client and caregiver. In addition to these connections, senior caregivers can earn extra income, enjoy a flexible schedule, and lend a hand with a fellow senior’s daily living needs. “We’ve put a lot of work into ensuring that Seniors Helping Seniors® in-home care is not only the best option for our clients but also for caregivers across the country,” Yocom-Jan said. “There is so much that goes into high-quality senior care, including both medical and non-medical services, but central to all of that is a genuine and caring relationship between the caregiver and client. We will continue to make sure anyone with the passion and skills to be a great caregiver will find an opportunity to grow and impact with Seniors Helping Seniors® services. Our caregivers truly have…a way to give and to receive®.”

A Seniors Helping Seniors® franchise offers an opportunity to invest in a booming industry as well as a meaningful opportunity that provides value in the community to those in need. Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. Today, the brand remains the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. The franchise system has grown to over 200 locations worldwide and is looking to continue its growth to change the lives of seniors. The brand’s success cannot be denied as it’s welcomed 30 new franchise owners to its system covering 65 territories over the past 12 months. “Seniors Helping Seniors® franchise has been able to establish itself as a standout company in the in-home senior care segment thanks to our multiple points of differentiation,” said Yocom-Jan. “We have a strong focus on our franchise owners, mature caregivers, an optimized and proven business model, a communitydriven atmosphere, strong operational support and a mission to focus on love. These factors have all contributed to our ability to provide compassionate care to the nation’s growing population of individuals aged 65 and above for the last 20 years.” Franchising MAGAZINE USA 37

have your say: Will Gardner | Angry Crab Shack Franchise Owner in Happy Valley

Never Too Late:

How a Part-Time Serving Job Led this Father of Four to Multi-Unit Ownership When it comes to career goals, some people have been following their dreams ever since they can remember, while others discover new passions along the way. Will Gardner had bounced around a few career options over the years. From working at the University of Phoenix to becoming a solar salesman, he’d never even considered entrepreneurship until he realized how much the restaurant business meant to him.

from dishwasher and various cooking positions to front of house roles like busser, server, shift leader, barback and bartender. When he attended his friend’s soft opening of the Angry Crab Shack franchise in Mesa, AZ, he found himself amazed by how truly unique the concept was.

Discovering His Passion for the Restaurant Business

He’d fallen in love with Cajun-Creole flavors after working on a riverboat in New Orleans, but he’d never experienced an Asian-Cajun twist like Angry Crab Shack’s. The restaurant featured seafood boils that you could customize to any kind of Cajun or Asian flavor and heat level even his four kids were head over heels for the high-energy seafood franchise!

Over the years, Will worked just about every job there was in different restaurants-

“Not only was the food amazing, but the environment itself just draws you in,” he

38 Franchising MAGAZINE USA

said. “I could feel the buzz and excitement around me and we all loved the ongoing party that is Angry Crab Shack!” When Will’s friend asked if he wanted to be involved with opening a second location, he jumped at the opportunity. He trained at the Mesa location before starting as a part-time server in Phoenix. As the restaurants reached new heights and Angry Crab Shack opened more locations in the area, Will began to consider a new career path in the industry he loved so much.

Climbing the Ladder of Success Will assisted the Angry Crab Shack team with opening two additional locations as he worked his way up to key manager and later, general manager. He continued to

introduced new challenges that even the most seasoned restaurant professionals had not experienced. Will credits Angry Crab Shack’s structure and business practices that enabled it to navigate the pandemic and come out a stronger brand. “Angry Crab Shack seized the opportunity to improve restaurant operations while their strong vendor relationships and negotiation tactics helped all franchise partners better manage food costs and waste while avoiding inventory shortages,” Will explained.

Angry Crab Shack franchise owner in Happy Valley, San Tan Valley and Casa Grande, AZ Prior to becoming a multi-unit franchise owner, Will worked nearly every job there is in the restaurant industry- from dishwasher to bartender. After starting as a server at Angry Crab Shack and taking a brief hiatus to work in sales, he took over the Happy Valley, AZ location in 2019 followed by two additional ones in San Tan Valley and Casa Grande.

work at the restaurants part-time until he returned to the corporate world selling solar equipment. After nearly two years away from the restaurant business, he knew it was time for a change. He didn’t see as many growth opportunities in sales as he’d been hoping for, and he was lacking the passion he had when working at Angry Crab Shack. While he’d always seen those restaurant jobs as a supplement to whatever he was doing full-time, he knew there was potential for so much more. The more he thought about his long-term career goals, solar sales were not at the top of his list… but a beloved seafood franchise was.

Turning a Closed Door into a Window of Opportunity Upon reflecting on what he wanted out of his career, he left the world of sales and got in touch with some old friends of his - Ron Lou, Founder & CEO and Andy Diamond, President of Angry Crab Shack. They sat down and discussed details of the investment opportunities available at the rapidly-growing franchise. Having seen the brand’s growth first-hand, Will was confident in his decision to become an Angry Crab Shack restaurant franchisee.

Making Waves in the Community In 2019, he invested in a new location in Happy Valley, an area in North Phoenix. After he made back his investment within only a year, he purchased ownership in two additional locations in San Tan Valley and Casa Grande. Will’s family was equally as excited when he began this new chapter. All four of his sons, who had loved Angry Crab Shack since the first time they visited, began working at his restaurants and still do to this day!

Sailing Through Economic Uncertainty As a first-time entrepreneur, Will was eager to learn the ins and outs of the restaurant business. His diverse experience as an employee and a manager gave him the insight needed to master in-store operations. “I knew Angry Crab Shack’s business model was solid just from working there and seeing the success of each restaurant,” said Will. “I also knew I had a corporate team I could count on to lead me to success.” A key part of Angry Crab Shack’s proven business model is a real estate strategy emphasizing second generation sites, a strategy employed by Will and his partners when they opened their first Angry Crab Shack. Will cites this as a key reason for being able to reinvest so quickly in his second and third locations. When the COVID-19 pandemic began, it

Other than working with his sons, the most rewarding part for Will has been the impact he’s made on the community through his restaurants. Over the years, he has participated in various philanthropy opportunities. From discounts to fundraisers, he’s used his restaurants to support those who deserve it most- like first responders, veterans and educators. He also regularly supports Phoenix Children’s Hospital, to which his restaurants donate $1 for every sale of Cajun fries. One of his favorite memories was when he helped collect donations to the hospital over the phone during one of their dial-a-thons. Every day, he is thankful to be a part of a franchise that truly cares about the communities they serve. Last year alone, Angry Crab Shack donated over $325,000 to various organizations and provided over 120,000 meals to Phoenix area families in need. Today, Will is looking forward to opening additional Angry Crab Shack locations in new Colorado territories. “It’s crazy to think that serving at Angry Crab Shack was originally just a part-time job to help me pay off some debt and now I’m growing my very own restaurants every day,” Will explained. Will’s story just goes to show that closing one chapter is not the end to your story, and it is never too late to follow your entrepreneurial dreams. Franchising MAGAZINE USA 39

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

Professional Presence

4 Pillars Set Your “Perfect” Foundation Justin Thomas strives for a perfect round of golf in each round of every tournament he plays. Breaking it down further, each swing that shapes the shot, each read of the green before a putt, each wind effect estimation must be perfect. All of that, of course, is impossible. He knows going in that his “perfect round” will not happen. Yet, to the soft-clapping fans, he appears supremely confident before every swing. His confidence rarely 40 Franchising MAGAZINE USA

wavers because he has trained his mind and body to elite status. High-performing franchise owners, likewise, seek the unreachable. Leading their business to “perfect.” But just like the golf ball bouncing into the woods and behind the 100-year-old oak tree after grazing the cart path, neither you nor your business will be “perfect.” And also, like Justin, you work on being better every day. The leaders of successful franchises possess their version of professional/ executive presence. I’ll stay with “professional” because anyone in an organization can successfully demonstrate

the elements. Franchises reflect the persona of their leaders.

The 4 pillars on which your professional presence is built: • Demonstrating a positive attitude with minimal exceptions, • Serving with empathetic detachment, • Communicating authentically in all you do, • Clear and understandable vision, mission, and values. Each attribute is observable, measurable, and open for immediate feedback.

Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com

Your Authentically Positive Attitude Affects Your Team Franchise owners with a solid professional presence see daily challenges as positives. Overcoming challenges make your franchise stronger for the next one that comes. Franchisees do not live in Utopia, and setbacks, used to learn, will occur. However, the setbacks become less frequent as you and your franchise overcome them and have systems and processes in place. The 5 attributes of positivity to assess, measure, and set goals are: 1 Franchisees with positive attitudes are self- and situationally aware in most situations. To measure this trait, talk with a trusted colleague and develop your method for feedback on how you perceive a concern compared to the perceptions of others. Include your perception of your role in the situation. You are generally positive because you have confidence you and your team can handle any challenge. Optimistic franchisees approach challenges by assessing their current state, developing a strategic plan for all to follow, and

executing/following up on the strategy. 2 You seek positive outcomes and minimize any negative impacts on your clients, employees, business, and you. 3 Franchise owners possessing a positive attitude are authentic. You are your brand. You spend your energy on building value for others. Conversely, those that lead with a persona expend energy keeping their inauthentic selves alive. 4 Your positive attitude in various situations creates calmness in those around you. Your employees follow your emotional lead, especially in small business settings like your franchise. Franchisees, just like CEOs everywhere, don’t have all the answers. What successful franchisees do have, though, is the calming confidence in their ability to learn, adapt and overcome. 5 A positive attitude builds and is built on resilience. You realize forces out of your control try to slow you down or even bring your franchise to a halt. Your positive attitude lifts your strength, knowing your franchise can deflect and defeat all challenges.

Empathetic detachment is a skill successful franchisees possess; what it is and why On August 3, 2013, Integrated Medicine of Philadelphia published “Dispassionate Empathy,” relating how the most respected caretakers of the sick and dying master this skill to make the most appropriate medical decisions, even when that decision is to do nothing. My great friend, EMS Chief John Maggard, uses this skill often because, in his small town, he is friends most of his patients. Empathetic detachment allows him and his crew to step outside the emotional bubble and make rational and wise medical decisions until that patient arrives at the hospital. “Empathetic detachment” is acknowledging the feelings of those around you without being swept up in the emotional current. Decisions based on empathetic detachment allow successful franchise owners to be clear and focused on the situation, NOT the emotional tidal wave. As a result, you can make difficult decisions based on the best for your franchise and employees long-term. Empathetic detachment allows franchisees to focus on goals and results more clearly. Keeping engaged with your crews is not mutually exclusive; see 7 Essentials to Engage Your Franchise Team. Franchisee’s observing the world around their franchise are less biased when using empathetic detachment. As a result, you process unbiased observations, which leads to practical and efficient decisions. Be careful with this skill as you may be perceived as “uncaring” and “cold” if used in the extreme.

Everything is Communication Franchise owners communicate with someone, in some way, just by showing up. Communication isn’t limited to verbal and non-verbal cues. The following are 4 essential communication skills for franchise owners to increase their professional presence: 1 Your professional presence hinges on your level of authenticity. The Theranos crimes show that “fake it ’til you make Franchising MAGAZINE USA 41

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

it” has a definite line. If it’s grounded in who you are, a business persona works. The boundary is crossed, however, when the persona deceives others for their gain. Self-confidence helps you stay true. It’s ok to question yourself to learn. The key is to move on once you’ve learned. “If only I had…” has no place. 2 High-performers use their appearance to build on their brand. First impressions of strangers are formed in some cases 100 milli-seconds or less (Willis & Todorov, 2006). Dressing appropriately for every situation is a minimum. There are few “do’s” and “do not’s” other than being aware or your audience, authentic, and communicating your brand. 3 Those with high-level professional presence are present in each situation. Let me explain. When someone is “present,” they are focused on the moment and what is occurring now. The antithesis is daydreaming during Advanced Mechanical Design in Professor Thorpe’s senior lecture. Remaining present allows you to absorb what is said and develop questions after the speaker finishes their thought. Think of it as listening-PLUS. This is a difficult skill for most, has a short shelf-life, and requires daily practice. Here’s a 42 Franchising MAGAZINE USA

simple test and re-direct: If you are in a conversation and find you have already formed the next comment or question, you are NOT present. Take a breath, empty your mind, and re-engage in the conversation. 4 Successful franchise owner’s verbal communication with others is rarely excessive. Your words have meaning, and you’re usually brief with actions included to help those following you. You trust your employees to ask questions if needed and your employees trust you to respect their questions. Those with professional presence are also comfortable in the quiet. A moment in silence, during a conversation, can often be illuminating. Your clear and concise messages light the path for those around you to have confidence in their daily activities.

3 Benefits of your clear vision, mission, values, and actions Successful franchisees have personal and business sets of their vision, mission, values, and actions needed. When the two align, you can live your mission daily. Your vision is a significant piece of your brand. There are 3 benefits to establishing a real-life vision, mission, and values for

you and your franchise. 1 Boundaries for you and your franchise are well defined. The bold and bright boundaries keep you and your team focused on moving toward your vision. Just like in firefighting, free-lancing leads to inconsistencies in delivery, quality and, ultimately, failure. 2 Your clear mission focuses your employees’ actions. When communicated well, each person in your franchise will know what must be accomplished today to take a step closer to the vision. Additionally, your crews can witness how their role contributes to your franchise’s success. 3 Organizational and personal evaluations are measurable daily when the vision and mission are clear. Ask yourself, “What do I get to do today to move my franchise closer to our vision?” Perfecting these skills, like perfecting golf, is impossible. Instead, successful franchisees have a system of consistent feedback and establish where they are now, a vision of where they want to be, and their plan to get there. Start by assessing where you are now. Book a 20-minute discovery conversation to move closer to your vision.

Franchising makes business ownership accessible to everyone! Spend more time enjoying freedom as your own boss and less time stressing about the unknown. Join us to learn about franchise opportunities in every industry and at every investment level!

www.FranchiseExpoSouth.com Franchising MAGAZINE USA 43

FRANCHISEE IN ACTION: theCoderSchool

theCoderSchool Announces First New York City Location Opening As the demand for computer coding skills steadily rises, many parents are looking to give their children a head start on learning essential coding skills. theCoderSchool, a Silicon Valley-based children’s enterprise franchise that provides computer programming lessons to children ages 7 to 18, is helping meet the demand for kids coding classes as it expands across the United States. Tammy Nguyen, New York Franchisee 44 Franchising MAGAZINE USA

Last month, the brand opened its first location in New York City that will

engage kids in fun classes while teaching them essential coding skills for future innovation. The new location is located in the Tribeca neighborhood at 23 Warren St. Store 4, New York, NY 10007 and is owned and operated by Tammy Nguyyen. Nguyen and her family moved to New York City from the San Francisco Bay area 10 years ago, where she previously worked as a prolific Real Estate and Mortgage professional, earning #1 rep status five years straight at her brokerage for volume of transactions and loans. After the big cross country move, Nguyen’s daughters, Chloe and Kelis, became interested in coding but they found that there was a lack of kids coding schools in New York City that provided personalized

of their kids. With a passion for coding and wanting to make a difference in the lives of more children in New York City, Nguyen learned about theCoderSchool franchise opportunity and decided to open the very first theCoderSchool in New York City. “I am so excited that the theCoderSchool Tribeca has opened its doors and we are ready to give so many kids the opportunity to learn to code in a fun and engaging environment,” said Nguyen. “I fell in love with theCoderSchool brand, and cannot wait to help children discover their passion for coding and see all of the great things they can accomplish with their newly learned skills. I am optimistic that bringing theCoderSchool to New York City will make a difference in many children’s lives and help unlock skills that they didn’t know they were capable of!”

and individual training. After much research, Nguyen determined that the few coding schools around had poor teacherstudent ratios and non-progressive teaching methodologies. So, she took things into her own hands and began focusing on coding education so that she could teach her girls new coding skills! “I wanted my daughters to have role models and aspirations to be the next Sergey Brin, Bill Gates or Sheryl Sandberg,” said Nguyen. “If I was able to expose my daughters to a fun and engaging way to learn coding, then they could make their own decision to go deeper in pursuit of an eventual career in technology.” After much success teaching her own daughters about coding, Nguyen quickly found that many other families in the area were experiencing similar challenges finding coding programs that fit the needs

Nguyen wanted to continue teaching coding to the next generation of kids and found theCoderSchool was the perfect solution. theCoderSchool offers students a customized curriculum in a semi-private setting, which allows for more personalized lessons that fit the needs of each student. The core program at theCoderSchool pairs each student with an expert coder called a Code Coach in a 2:1 lesson to guide them on a custom journey, unique to the student and their interests. “I am a strong believer that learning the basic foundation of coding is an asset to every child and the way theCoderSchool model makes learning fun and engaging really spoke to me,” said Nguyen. “I cannot wait to be a part of a brand that teaches kids not only coding but also fundamental problem solving skills which can help them prepare for any career path they chose.” Nguyen believes that learning to code is beneficial to all children and can help them prepare for future careers. Coding helps teach children how to think differently and encourages creativity, which are essential to a child’s growth and development. As technology becomes more and more integrated into everyday life, learning to code with help put children ahead of the curve and prepare them for the future that is reliant on technology. Through theCoderSchool, children can learn coding

skills that will be extremely beneficial to their future all while having fun and being able to express themselves. By offering year round lessons and exciting Coding Camps during school and summer breaks, theCoderSchool provides parents with a variety of coding options that are sure to fit their busy schedule. The brand also offers coding classes both in person and virtually to give parents the flexibility to choose what suits their child’s needs. Founded by Hansel Lynn and incubated with the help of his best friend, Wayne Teng, theCoderSchool was built to provide children aged 7 to 18 years with a welcoming environment to develop computer programming skills. theCoderSchool uses a variety of platforms to teach many coding languages, such as HTML, CSS, Python, JavaScript and more. Every Code Coaching lesson is customized with the help of trained Code Coaches® who use a 2-on-1 approach to teaching. “We are thrilled to have Tammy on our team and bring theCoderSchool to New York City for the first time,” said Lynn. “We couldn’t be happier to see the brand enter Tribeca and I have no doubt that Tammy’s passion for coding and helping children will allow theCoderSchool to thrive within the city. We are confident that Tammy will do a great job setting kids up with a positive, life-long relationship with technology and coding.” theCoderSchool has over 55 schools operating in over 15 states and continues to expand its national footprint with several locations in development in major U.S. and Canadian markets. As theCoderSchool continues this expansion, Nguyen also plans to open additional theCoderSchool locations across New York City to help bring coding to as many children in the city possible. For more information about theCoderSchool, please visit https://www.thecoderschool.com/ To learn more about theCoderSchool Tribeca, please visit https://www. thecoderschool.com/locations/tribeca/ Franchising MAGAZINE USA 45

EXPERT ADVICE: George Knauf | Senior Franchise Business Advisor | FranChoice

Always In Demand trades are always “inSkilled demand and they get paid top dollar now as these repairs are more complicated and fewer people take on a complicated project themselves.

”

put it all back together; carpenters, painters and flooring companies are up next. So it may have been a five dollar hose on your washing machine, but it triggered multiple service providers and a big project. The important part is that you never checked the stock market! There are contractors that offer services considered to be disposable income projects, but much of the home contracting industry offers services that are necessities every day. HVAC, Plumbing, electrical, locksmiths, septic and other categories are on the routine call lists, or referral request lists, of most home owners.

You may be wondering what businesses are customers calling on regardless of economic or other trends, those businesses that are always in demand. They are the businesses that consumers need to get through daily life, not the luxuries. Often times they will be the businesses that your neighbors or friends will post online “Need a recommendation for…”

Often times those emergencies result in multiple needs. Imagine this, you wake up in the morning and as you walk to start a pot of coffee you hit squishy wet carpet, you have discovered a water leak.

Here are a few to keep an eye on:

The water leak could have been the hose on the washing machine, here comes a plumber referral. It may also have been the roof, roofers stay very busy.

Food is always in demand, but how we get it can fluctuate. Instead of taking the family to a sit down restaurant you may hit a drive through or quick service restaurant. You might buy prepared meals that fit your fitness lifestyle that you can reheat at home.

After the water damage dries, you need to

Restaurateurs are looking for ways to

Trusted providers are the first Always In Demand category. Nobody checks the stock market before handling an emergency! 46 Franchising MAGAZINE USA

The first thing you have to do is stop the water damage so you call your insurance or real estate agent and ask for a referral to a water damage mitigation company. They arrive fast to cut off any leaking pipes and immediately get to work drying the wet carpet, etc. They notice that some of your household electronics got wet, so they call a specialist in saving those.

Remodeling a home for sale can result in big benefits to the seller, so we expect to see that category grow as the home selling market is becoming more advantageous to the buyer. Sellers will have to work harder to get noticed, sell for the best price and faster. Real Estate agents will be looking for ways to move homes faster so they can get paid. Even better, if these projects can be financed by the remodeling company then the seller has a lot of incentive to maximize their home sale.

There are still very proven “ brands with opportunities for you if you have the patience to find them and do a proper investigation.

”

efficiently handle the added customer flow in a market where finding employees can be a challenge. They are automating everything they can in the kitchen and in customer service roles. Computer ordering kiosks are becoming more and more common. Many of those terminals also collect payment so that they can eliminate the cashier position entirely. We are also seeing meal dispensing units, an automat of sorts, that once your meal is completed they put it in a box with a door that is activated by a typed in code or your phone so you, and only you, can pick up your meal without an employee having to hand it to you. While this opens up potential questions about repairs and down time, it is an interesting trend to watch. And the more we automate, the more we will need very skilled technicians that can get to businesses fast so they can keep benefitting from their tech. Skilled trades are always in demand and they get paid top dollar now as these repairs are more complicated and fewer people take on a complicated project themselves. Car repairs are always in demand. Because of new car manufacturing delays and costs, more used cars will stay in service longer.

There are a wide range of services from oil

change to general repairs and transmissions that are key categories in the space.

Services like transmission repair that used to require a very skilled technician in the

local shop now have a centralized hub that

has remanufactured transmissions ready to ship so your local store can install them.

Fitness has become always in demand for most consumers, it helps them do their jobs better and spend better time with

their family. We may see growth in the boutique fitness category where monthly memberships tend to be less common than paying for class packages. These may be more desirable than expensive country club style gyms. We have advised our candidates though many markets and trends. There is always a way to grow your empire. What is your success story? Let’s go find it! Franchising MAGAZINE USA 47

FRANCHISor in depth: Franworth

Franchising Gives Back in All-New Way Industry Powerhouse Franworth Lends Decades Worth of Tools, Knowledge & Expertise to Nonprofit Community Through New Philanthropic Arm Franchise For Good.

Franchise For Good is a 501(c)3 nonprofit entity, founded in 2020 by Franworth President Dave Keil, with the vision of helping nonprofit companies scale and expand their impact.

Providing an Avenue for Growth to the Nonprofit Community The United States has some 1.2 million nonprofit organizations in operation, many of which start with a robust, passiondriven, founder-led momentum only to stagnate later because of development and scaling problems.

Dave Keil

While the franchise industry is well-known for its monetary and volunteer giveback efforts to the nonprofit community, Franworth, a franchise-focused growth equity firm, is giving back in an all-new way with its philanthropic arm Franchise For Good. 48 Franchising MAGAZINE USA

conversations with nonprofit leaders. These conversations made it clear to Keil that nonprofits have similar needs as for-profit businesses and that using the franchise tools they use to scale would be beneficial among both industries. After spending years scaling and leading franchise brands, including Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil brought this approach to life in April of 2020. “I believe franchising can best give back if it uses its own scaling best practices to help nonprofit organizations,” said Keil. “We’re approaching franchise industry philanthropy in a way that franchisors have been using for decades. Our aim is to make a positive impact in communities nationwide by providing nonprofit organizations with the resources they need to fuel sustainable growth and expand their missions either by serving more clients in one location or expanding via a chapteraffiliate model.”

With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, marketing, legal, operations and supply chain that have assisted in scaling businesses in 300 end markets, and around the world. By leveraging the franchise model to expand their reach and touch more clients, Franchise For Good helps nonprofits sustain growth and prosperity, continuing their missions to impact millions of lives.

Creating a Lasting Impact Backed by Passionate Partners

Keil’s inspiration behind founding this organization comes from his mission to seek ‘live on purpose’, as he says it, and in-depth research on nonprofits and

Since its inception, Franchise For Good has been making incredible strides, growing its nonprofit partnership roster to several remarkable organizations looking to scale

Franworth founder, CEO and managing director, John Rotche; Franworth partner and NFL star, Drew Brees; Franworth president, Dave Keil.

I believe franchising “ can best give back if it uses its own scaling best practices to help nonprofit organizations. - Dave Keil

”

for social good, including University of Notre Dame’s LEO (Lab for Economic Opportunities), Nomi Network, US United and Colorado Homebuilding Academy. Each of these organizations focus on scaling their own missions, including but not limited to poverty, ending slavery, racial equity, trade job training and employment opportunities. By helping nonprofit organizations scale up, Franchise For Good further magnifies their impact. “LEO helps social service providers apply scientific evaluation methods to identify the innovative, effective, and scalable programs that move people permanently out of poverty,” said Heather Reynolds, Managing Director of Notre Dame’s LEO. “Franchise for Good has opened our eyes to some of the things we need to be thinking about as we look towards scaling and replicating evidence-backed services that are proven to help families get out of poverty. Helping others use what we learn gives our research the biggest impact. Franchise for Good is helping us realize that impact.”

Franchise For Good and Colorado Homebuilding Academy at the opening of their first BuildStrong Academy in New Orleans with Drew Brees and the Brees Dream Foundation as the champion of the local academy.

In April 2022, Franchise For Good assisted the Colorado Homebuilding Academy in replicating their success by opening their first BuildStrong Academy in New Orleans with Drew Brees and the Brees Dream Foundation as the champion of the local academy. This new opening contributes to the mission of developing more than 20 BuildStrong locations over 15 years to train 1 million unemployed people across the United States in trade jobs, and is just one example of how Franchise For Good is truly making a difference by supporting nonprofits in this unique way. Combining his love for education, philanthropy, franchising and New Orleans, creating BuildStrong Academy was a dream come true to Brees, who is a longstanding Franworth partner. “The work we’ve been able to achieve through Franchise For Good has been nothing short of remarkable. I’m honored and humbled to be part of the journey, and look forward to the incredible impact we’ll be able to make throughout the community,” he said. As Franchise For Good continues to embark on new partnerships, it is seeking donations from philanthropists and large franchisors to further accelerate its impact and ability to serve more nonprofit clients.

How to Successfully Scale Any Organization In order to successfully scale and grow, Keil suggests four core elements must be in place. These include a strategic analysis, a clear brand essence with a defined mission, vision and value proposition, a clear offer that defines what is done, sold or served, and lastly, a business plan that defines both budget and resources. Without these, companies will wander from their core and will not sustain growth in the end. By leaning on these core elements and leveraging the franchise model, nonprofits will be better equipped to sustain growth and prosperity. Keil has flipped the traditional sense of franchise industry giveback on its head. Giving back is not just about making a donation, but making a difference – and that is exactly what Franchise For Good yearns to do. To learn more about how Franchise For Good helps nonprofit organizations grow, please visit www.franchiseforgood.org/. To aid Keil and Franchise For Good in their objectives, email dave@franworth.com or visit www.franchiseforgood.org/donate. Franchising MAGAZINE USA 49

The public and policymakers need to understand franchising. Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to beneﬁt local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You beneﬁt by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

Our Franchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

july 2022

cover story

Beans & Brews Coffeehouse

Offers Veterans Exciting Franchise Opportunities

latest news in

veteran franchising

Franchising MAGAZINE USA 51

Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

52 Franchising MAGAZINE USA

contents

veterans supplement Cover Story 56 Beans & Brews Coffeehouse: Offers Veterans Exciting Franchise Opportunities

What’s New

54 Franchising News Latest News from Veterans in Franchising

Focus 62 Ori’Zabas: A Pioneering Franchise with a Unique Veteran Focus

Franchisee in Action 58 PuroClean Nelson Rivera: Tackling Disaster Restoration in the Garden State 60 Little Caesars: Owning a Slice of the Pie

32 Franchising MAGAZINE USA 53

v e t e r a n s s u ppl e m e n t

how people fuel their bodies with what they consume. From a franchise opportunity perspective, Aloha Poke Co. is gaining traction and interest from new and veteran multifranchise owners. The brand’s continued commitment to FDD transparency, sustainable food sourcing practices, and its franchise development support program features simple back-of-house operations, low food and labor cost requirements, and a stable distribution network despite recent supply chain issues.

Aloha Poke Co. is gaining traction and interest from new and veteran multifranchise owners The poke fast-casual food market has been gaining interest post-pandemic not only for its healthy, on-the-go food offerings but for franchisees looking to move from traditional concepts to more manageable and profitable pathways given today’s ongoing supply chain and labor issues. Chicago-based Aloha Poke Co. is leading

the poke concept pack for the brand’s responsibly sourced menu and simple, efficient operations. As the American mindset toward health and wellness continues to accelerate and fold into their daily lives, fast-casual eating is still a part of families’ weekly dining schedules. The difference is the stronger focus on eating healthy and re-thinking

What started as a food hall location in downtown Chicago has grown to nearly 20 open locations in Illinois, Wisconsin, Minnesota, Texas, Florida, Georgia, and Washington, D.C., and another 15-locations opening soon across the nation, Aloha Poke Co. continues to entice franchise restaurant investors who are drawn to the brand’s attractive initial capital requirements, unit economics, and appealing sales-to-investment figures. To learn more about Aloha Poke Co. Franchise opportunities, visit https://alohapokefranchising.com.

petNmind Natural Nutrition, Supplies, & Hygiene Set to Open First Franchise Location in South Florida Created by Adrian Archie in Parkland, Florida, the store’s open concept allows customers to shop with their pet and provides easy access to the self-serve dog washing facility. Archie is the first African American to launch and sell franchises in the pet industry, which is currently valued at over $21 billion.

petNmind Natural Nutrition, Supplies, & Hygiene, a one-stop-shop for holistic pet nutrition and care, is opening their first franchise location in South Florida in August. 54 Franchising MAGAZINE USA

Since 2016, the holistic, natural pet food store has focused on quality and nutrition as a healthier alternative to the items found on the shelves of big-box retailers, with an emphasis on finding nutritional solutions to a range of issues often created by dietary deficiencies. Holistic dog and cat foods, supplements, pet supplies, self-serve dog wash,

subscription hygiene services and delivery are some of the products and services that franchisee, Brandon Felton, plans to bring to the new location. Unlike a box store, where someone may point you in the right direction, petNmind spends time with customers. They ask a series of questions to gather information about the pet. With this information, they empower the customer to make the best decisions for their pet from a nutritional perspective. The new location is in Downtown Fort Lauderdale at 736 NE 3rd Ave, Fort Lauderdale, FL. For more information, please visit: http://www.petnmind.com

Historic Claudia Sanders Dinner House Up for Sale

The restaurant previously owned and run by Kentucky’s own Colonel Sanders, is for sale along with trademark and memorabilia Claudia Sanders Dinner House, the

memorabilia from the Sanders family,

restaurant Colonel Sanders created for

including Colonel Sanders’ original

his beloved wife located in Shelbyville,

Kentucky Colonel certificate, a Happy

Ky. is for sale, along with the trademark

Birthday letter from President Nixon to

and likeness of the Claudia Sanders

Colonel Sanders, Colonel Sanders’ Bible,

name.

money clip, wristwatch, and many more

The sale not only includes the restaurant

historical items. The estate sale is being

and property, which additionally houses

handled by Six Degrees Real Estate.

the former primary residence of the

After their years in Corbin, the Colonel

Sanders for more than 25 years, but also

and Claudia moved to this property

and opened Claudia Sanders Dinner House, which also served as the first KFC headquarters. Known for its famous yeast rolls, creamed spinach, pies, and southern comfort cooking, Claudia Sanders Dinner House has been a staple of the Shelbyville community since its grand opening in 1959 and has built a legacy of its own in the heart of Kentucky, with visitors traveling from all over the world to visit. “The restaurant has only been owned by the Sanders and their close friends, the Settles. The Settles are now committed to finding the next caretaker of this historic brand that will not only fight to maintain its legacy, employees, and staple dishes here in this community, but potentially expand the Claudia Sanders brand nationwide,” says Morgan Hancock, another family representative and listing agent. The physical property includes 3.01 acres of commercially zoned real estate, the two structures including a 5,000 square foot residence belonging to Colonel and Claudia Sanders from 1959 to 1984, named Blackwood Hall, and an almost 25,000 square foot restaurant and banquet hall. For more information about the sale, go to www.kcrea.com/listing/30805892

Beans & Brews Coffeehouse Looks to Expand Through Exciting Franchising Opportunity Beans & Brews Coffeehouse, a Utahbased coffee franchise that is known as the Home of High-Altitude Roasting®, is looking to expand their footprint to new communities across the United States through its franchise opportunity.

Founded in Salt Lake City in 1993, Beans & Brews Coffeehouse has become a Utah staple due its high-altitude roasted coffee, community connection and menu composed of delicious, healthy options. Every Beans & Brews cup of coffee is brewed using beans that were roasted at 4,400 feet above sea level, resulting in a smooth intensity with reduced acidity that is unmatched from coffees roasted at lower altitudes. In addition to its high-quality coffee, Beans & Brews Coffeehouse offers a full menu crafted from the finest ingredients, which includes teas, sodas, frozen drinks and more. The brand is also very passionate about supporting its community through charitable giving and makes donations

to different local organizations and nonprofits. Franchising since 2004, Beans & Brews Coffeehouse has 68 locations open across 4 states and has 20 locations in development. With a goal of awarding 30 licenses by the end of 2022, the brand is actively seeking single and multi-unit franchise partners who have a passion for a quality cup of coffee, guest satisfaction and engagement with their community. Including the franchise fee, the initial investment for a Beans & Brews Coffeehouse location ranges from $400,000 to $650,000. For more information about Beans & Brews Coffeehouse, please visit www.beansandbrewsfranchising.com Franchising MAGAZINE USA 55

v e t e r a n s s u ppl e m e n t

cover story: Beans & Brews Coffeehouse

Beans & Brews Coffeehouse Offers Veterans Exciting Franchise Opportunities Beans & Brews Coffeehouse, a Utah-based coffee franchise that is known as the Home of High-Altitude Roasting®, has been supporting veterans and their franchising endeavors for nearly two decades. embarking on his search for a new business endeavor, Zaugg quickly realized that Beans & Brews was the perfect fit. “The first thing I noticed about Beans & Brews was the intentional way proactive processes were put in place and how this training was passed on to ensure franchisees could create their own success,” said Zaugg. “I knew immediately after learning about the Beans & Brews management practices that this was the right brand to move forward with.”

Just last year, the brand became a Three Star Franchisor VetFran member, to enhance its support for helping veterans join their brand and become business owners. Meet a Beans & Brews Veteran Franchise Owner Earlier this year, Kelly Zaugg, a Navy Veteran who served in Iraq and multiple other locations overseas, joined the Beans & Brews family. He is currently a reserve sailor and works as a Navy Officer Recruiter. Between balancing his roles as a reservist and franchise owner, Zaugg found that the Beans & Brews franchise model fit seamlessly into his lifestyle. “Beans & Brews is invested in the success of its franchisees, and that is evident 56 Franchising MAGAZINE USA

through their development of great set systems, which help the franchise run smoothly,” said Zaugg. “The Laramie family (founders of Beans & Brews) owns multiple locations so they understand the day-to-day operations and how to make effective changes for the brand. These set systems and hands-on management help make it so much easier for me to juggle being in the reserve while also being a business owner.” Zaugg has been in the franchising industry for over 18 years, but this year he decided to make a big change. He took a leap by selling his prior fast food franchise and converting it into a Beans & Brews Coffeehouse! This decision came after he grew tired of seeing employee burnout within his previous franchise, and desired to run a business that aligned more closely with his values and lifestyle. After

Prior to entering franchising, Zaugg also worked as a police officer for 21 years and has always been very involved in his community. Opening a Beans & Brews in his town has given Zaugg greater exposure to the public, where he can continue to form new connections with community members. Every Beans & Brews location gives back to its community through monthly donations to local organizations in need, which appealed to Zaugg since he spent over 20 years serving his community through law enforcement.

Why Beans & Brews is a Great Franchise Opportunity for Veterans Beans & Brews provides veterans looking to become business owners a great opportunity to succeed. Along with being a VetFran member, the brand also offers veterans a discounted franchisee free and well-established systems to ensure every veteran franchise owner is equipped with the tools they need to confidently and efficiently open their own business. “Beans & Brews Coffeehouse is the perfect way for veterans to reestablish themselves in the community, be a part of a supportive brand and make a great living,” said Zaugg.

About Beans & Brews Coffeehouse Founded in 1993 and franchising since 2004, Beans & Brews Coffeehouse first opened its doors in Salt Lake City, Utah where it became known for being the Home of High-Altitude Roasting®. The brand roasts all of its coffee in the mountains at the lowest possible temperature for the least possible amount of time to achieve a smoother, more intense flavor. In addition to its high-altitude roasted coffee, Beans & Brews Coffeehouse offers a full menu crafted from the finest ingredients, which includes teas, sodas, frozen drinks and a variety of healthy food options. The brand works to provide a fun, friendly space where everyone is welcome. Through its Brew Good program, Beans & Brews Coffeehouse focuses on serving the communities it operates in by making donations to different local organizations. Since opening its doors nearly 30 years ago, Beans & Brews Coffeehouse has expanded across four states with 68 locations opened and another 20 in development. The brand is looking for franchise partners across the U.S. with a goal of awarding 40 licenses by the end of 2022.

“From construction, training and more, Beans & Brews helps prepare and guide every veteran franchise owner so that they can accomplish their entrepreneurial goals.” At Beans & Brews, there is a support systems in place to ensure every location runs smoothly and meets the standards of the brand. Beans & Brews is based on three pillars: the human connection, its business model and training and lastly, its mountain roots. These three pillars are what makes Beans & Brews such a bold and unique

brand that franchise owners, guests and employees love. Veterans make for fantastic Beans & Brews franchise owners because they have strong work ethics, leadership and teamwork skills and the ability to efficiently execute systems. The skills that veterans learn while in the military translate seamlessly into being a franchise owner. Beans & Brews is excited to offer veterans the opportunity to join Team Beans and bring a delicious cup of coffee to their community.

Beans & Brews Coffeehouse is actively seeking single and multi-unit franchise partners who have a passion for a quality cup of coffee, guest satisfaction and engagement with their community. Franchise partners must have a positive, upbeat attitude and a strong ability to create a team-focused atmosphere. Including the franchise fee, the initial investment for a Beans & Brews Coffeehouse location ranges from $400,000 to $650,000. For more information about Beans & Brews Coffeehouse, please visit www.beansandbrewsfranchising.com/ Franchising MAGAZINE USA 57

v e t e r a n s s u ppl e m e n t

FRANCHISEE IN ACTION: Nelson Rivera | PuroClean

Tackling Disaster Restoration in the Garden State with Nelson Rivera and PuroClean Nelson Rivera is the Owner of PuroClean of Morristown, PuroClean of Bloomfield, and PuroClean Property Paramedics in Orange, NJ From Firefighter to Restorer As a decorated firefighter, the third of

12 children, and the father of two young

daughters himself, Nelson knows what it

means to be there for people. As the Fire

Captain in Orange, NJ, he earned multiple

awards for bravery, including the City of Orange Chamber of Commerce Valor Award, New Jersey State Firemen’s Mutual Benevolent Association Award for Valor, and the American Red Cross Hero Award. Nelson knows the importance of trust, communication, and outstanding work.

Through his PuroClean business, Nelson has spent the past 13 years passionately committed to helping home and business owners alike in their times of need. Whether they find themselves in hazardous situations or the victim of flood, fire, mold, or biohazardous material damages, Nelson is present and ready to respond 24/7. “The desire to help my beloved community has long been ingrained in me,” said Nelson. “I began my career as a firefighter in Orange, New Jersey in 2009, which ignited the aspiration to become a first responder in a new capacity.”

The Transition to Entrepreneurship While Nelson’s aspiration to serve his community brought him to PuroClean, it was his positive experience working with the previous owner of the Livingston location that caused him to stay. When he first joined the company under previous ownership, spending hands-on time in the field is ultimately what inspired him to take the next step. “As I advanced within the business, it became clear to me that PuroClean was a perfect fit,” said Nelson. “In fact, I felt so at home at PuroClean that I decided to make the move from Orange to Livingston with my family in 2017.” Nelson Rivera and his wife Sujey, with their daughters Leylianis and Neylani 58 Franchising MAGAZINE USA

Shortly after the big move, Nelson decided he wanted to launch his own PuroClean franchise. With the full support of his wife,

”

Between restoring properties to normalcy, Nelson and his team make time for some fun!

Sujey, and his daughters, Leylianis and Neylani, his first location, PuroClean of Morristown was born.

Giving Back Through PuroClean Cares The PuroClean Cares campaign, which rolled out in 2020, was developed to serve communities in response to the COVID-19 pandemic. The initiative, which encouraged PuroClean franchisees to give back, received an overwhelming response. From food drives and financial contributions to complimentary or reduced-priced restoration services, PuroClean franchisees and their teams continue to make a positive impact on communities across North America. Nelson gives spontaneously, often when he comes up with a new idea or sees a situation where he can help. He also believes in giving back no matter where he is, whether working locally or in an out-oftown disaster. For instance, when working on deployment in Houston earlier this year to help those affected by the storm freeze, he went shopping for 20 to 30 people he found living in tents under a bridge. For all of his acts of service, Nelson was the recipient of the first-ever PuroClean Cares Award at the company’s international convention in 2021. “When someone’s house floods or catches on fire, that’s when we get the phone call. I try to operate my business a little

differently in that if I’m able to profit from the hardship of others and the difficult things people are going through… I can do something good with those profits to give back and balance it out.”

Expanding for the Future “I knew I wanted to open a new location shortly after launching my first location, PuroClean of Morristown,” said Rivera. “While there are many reasons I love my role as a paramedic of property damage, perhaps what pushed me to expand and open a new location more so than anything else is the profound sense of fulfillment and joy that comes with helping my friends, neighbors, and fellow communities.” Today, Nelson owns and operates PuroClean of Morristown, Bloomfield, and Livingston, which proudly serves Essex County and its nearby areas. He also continues to serve his community as a captain in the Orange Fire Department, a role that he assumes when he is not on duty. Through his work as both a firefighter and restoration industry franchisee, Nelson continues to touch the lives of the thousands of customers whose homes and businesses he restores every year with the help of his PuroClean team. By continuing to provide relentless customer service and servant leadership, Nelson is a Franchisee in Action, ready to restore a sense of normalcy to his customers in

his community, helping them through the difficulty of property damage on all fronts. For more information on PuroClean of Morristown, please contact Nelson Rivera at nrivera@puroclean.com, or visit www.puroclean.com/pm-nj.

ABOUT PuroClean PuroClean is a leading, world-class service brand for property water damage remediation, fire and smoke damage mitigation, mold removal, and biohazard clean-up services, working with both residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean is a diverse, fast-growing network of nearly 400 North American franchise locations, each independently owned and operated. With a commitment to respond within two hours, the professionals at PuroClean are thoroughly screened, insured, and trained in utilizing the latest cutting-edge mitigation technology to complete the remediation task at hand. PuroClean has earned numerous awards within franchising and the greater global business community, including “The Franchise Satisfaction Award” from Franchise Business Review, ranking on The Franchise 500 from Entrepreneur Magazine, Inc. Magazine’s “5000 Fastest Growing Private Companies” and Franchise Times “Top 400,” and being named a Top Franchise for Veterans by Entrepreneur Magazine. PuroClean has the highest customer service satisfaction score among three of the top five residential insurance companies in the U.S. For more information about PuroClean, contact 800775-7876 or visit www.puroclean.com; for franchise information, visit www.purocleanfranchise.com/. Franchising MAGAZINE USA 59

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FRANCHISEE IN ACTION: Little Caesars

Owning a Slice of the Pie with a Little Caesars Franchise

Discipline, tenacity, and attention to detail are critical in any business venture. Add in an entrepreneurial spirit and you’ve got the right mix of qualities for franchise ownership. So when it came to deciding on their next career step, Mechelle and Thomas Fitzgerald decided to funnel their distinct expertise into their own business — and selected Little Caesars as the brand they wanted to represent. In April, the Fitzgeralds officially expanded the $145 billion worldwide pizza industry by launching Little Caesars of Marshfield, Missouri.

USA Proud After serving in the U.S. military (Tom in the Navy from 1991 to 1997 and Mechelle in the Army from 1997-1999) and then raising four children, the duo was searching for their next venture. But with the thousands of franchise brands to choose from, why did they join the pizza party? Mechelle said that Little Caesars was a natural fit for the couple because it checked several critical boxes. First, it’s a familyowned business with roots that go all the way back to 1959 when founders Mike and Marian Ilitch opened the inaugural

60 Franchising MAGAZINE USA

restaurant in Detroit. Second, Mechelle says their family has been welcoming the weekends with Friday night dinners from Little Caesars for years. Third, the products are high-quality, delicious, and convenient. After all, who can resist the ultra-popular Crazy Bread®?

and supplies) as well as advertising and publicity support so they can successfully launch and grow their own franchise business. The Veterans Program was founded in 2006 by Mr. Ilitch, who served in the U.S. Marine Corps during the Korean War.

Fourth, Little Caesar’s has millions of devoted customers and strong marketplace recognition as the third-largest pizza brand in the world. The cost to invest and franchise fees are affordable compared to many other top-tier brands.

Veteran-owned Businesses

Military veterans are a natural fit for business ownership because the autonomy provides them with a supportive way to parlay their unshakable work ethic into business growth and success. And, perhaps most importantly, the military provides training that’s applicable to the business world. “The military taught us the importance of hard work and collaboration as well as strong leadership skills, and we wanted to practice those values in our own business and instill them in our employees,” Mechelle explained.

Through its Veterans Program, Little Caesars has helped hundreds of honorably discharged veterans and Gold Star families with financial incentives (including discounts on franchise fees, equipment,

The timing for a new franchise location was just right for the Fitzgeralds as well as the Webster County area. And with multichannel options available for ordering — in-store at the counter, drive-thru window,

And the final, and possibly the strongest reason why Little Caesars was a natural fit for the couple is because the brand makes it seamless for military veterans to own a piece of the pie.

Military veterans are “ a natural fit for business ownership because the autonomy provides them with a supportive way to parlay their unshakable work ethic into business growth and success.

”

online at LittleCaesars.com, or via the Little Caesars app — the Fitzgeralds can reach customers in the exact way they prefer to shop. “This opportunity not only allows us to make delicious Little Caesars products for our customers, but it also enables us to provide a great place for people to work,” Mechelle said. “We manage our employees as a team and treat them like family.” A strong family-friendly presence is exactly what the Little Caesars brand represents. For the Fitzgeralds, the business is an extension of their values… and their love of the perfect slice. ### Franchising MAGAZINE USA 61

v e t e r a n s s u ppl e m e n t

focus: Ori’Zaba’s

Ori’Zaba’s: A Pioneering Franchise with a Unique Veteran Focus Combining delicious Mexican cuisine with a profitable franchise model for veterans

When you enter an Ori’Zaba’s, you are greeted with a modern, lively interior with soothing colors and clean lines. The Old-World Mexican imagery decorating the walls portrays the timeless stories of cooking traditions, hinting at what is being prepared in the busy scratch kitchen at the back. The popular Mexican restaurant chain based in Las Vegas has built a reputation for its delicious menu and health-conscious ways of preparing food. Its motto is Hecho Fresco or “made fresh” and true to its words, the Ori’Zaba’s chefs make all their food daily using the finest and freshest ingredients. In fact, there are no microwaves or freezers in any of its fast casual locations. The restaurant chain’s unique concept was conceived in 2001 at Mount Ori’Zaba near Mexico City, Mexico. Since first opening its doors in Las Vegas, it has gained a massive following for its fresh, fast and delicious dishes packed with traditional Mexican flavors. But Ori’Zaba’s is about much more than tasty food and happy customers. Over the past two decades, the restaurant chain has grown into a fan-favorite with awardwinning recipes and a profitable franchise model. In addition, it takes great pride in is its unique veteran focus 62 Franchising MAGAZINE USA

Ori’Zaba’s sees this franchise model as the perfect fit for “ ex-military members who already possess crucial skills and competencies to succeed as a franchisee. ” A vision beyond profits What many don’t know about Ori’Zaba’s is that it’s a female veteran-owned social enterprise. Kori McClurg, CEO of the chain’s parent company Astute Brands, served in the US Air Force at the rank of captain before founding Ori’Zaba’s. Her deep roots in the military have allowed the team behind the chain to develop a unique appreciation for the brave men and women serving our country. As a result, today, Ori’Zaba’s is a member of the Veterans For America (VFA) and has launched several veteran-focused programs to support the military community. “We are immensely grateful for the service of our military personnel. Through our veteran-focused initiatives, we want to give back and support them,” explains McClurg. The chain’s year round special discount for active, reserve and retired military members is perhaps the most well-known among the community. It’s a 10 percent dine-in discount offer available at all its restaurants for personnel and family who carry their Military ID. Ori’Zaba’s also partners with militaryrelated charities to donate part of its profits. This allows not only the restaurant but also its employees and customers to contribute

towards various initiatives, such as veteran scholarships and tragedy assistance for military members and their families.

Creating life-changing opportunities The Ori’Zaba’s flagship veteran initiative is undoubtedly its franchise program, which encourages entrepreneurship among veterans. It is aimed at supporting ex-military personnel to transition into civilian life with an exciting business venture while creating more employment opportunities for others like them. As part of this program, Ori’Zaba’s offers a $10,000 discount on the initial franchise fee for qualified veterans. This is a muchwelcomed incentive for those exploring the lucrative possibilities of business ownership. In addition, the chain provides extensive training to equip veterans with the essential skills, knowledge and knowhow to start their very own Ori’Zaba’s restaurant. The comprehensive operational systems and processes are another unmistakable benefit for new entrepreneurs. It allows veterans to replicate the profitable Ori’Zaba’s business model with precision— from the welcoming restaurant interiors,

demand meticulous execution of detailed instructions. This is another advantage for veterans looking to pursue franchisebased business ownership since franchises essentially rely on pre-defined systems and business practices. These involve triedand-tested standard operating procedures (SOPs) that require careful implementation, which many veterans are readily able to achieve. “Our veteran-based programs have been well received by many veterans. We’ve designed a strong support system, from comprehensive training to meticulous SOPs that enable our ex-military members to pursue their dreams of business ownership,” says McClurg. The chain’s typically fun and relaxing casual atmosphere and delicious dishes with authentic flavors certainly help, too, to draw in repeat customers for its franchise owners.

Changing one life at a time

“

Our veteran-based programs have been well received by many veterans. We’ve designed a strong support system, from comprehensive training to meticulous SOPs that enable our ex-military members to pursue their dreams of business ownership.

”

award-winning dishes and outstanding service to its sales and management practices. The systems are designed to help launch a sustainable franchise with optimized efficiency using clear, wellorganized processes.

who already possess crucial skills and

A perfect fit

franchise.

Ori’Zaba’s sees this franchise model as the perfect fit for ex-military members

They are also adept at working in

competencies to succeed as a franchisee.

Military training and service equip these

personnel with leadership skills, teamwork, discipline and strong work ethics, all

essential requirements to run an Ori’Zaba’s

highly organized environments that

Since 2001, the fast casual Mexican restaurant chain has operated with the mission to feed the soul of every guest with old-world Mexican flavors. Today, it boasts an ever-expanding menu that includes vegetarian meals, gluten-free dishes and even plant-based dinner options with delivery, catering, as well as dining-in service. The chain has expanded fast across Las Vegas, Houston and San Antonio coming soon. But what makes Ori’Zaba’s special for its team and its patrons is inarguably the restaurant chain’s commitment to the veteran community. Its unique military incentives, charitable partnerships and veteran franchise program tell an inspiring story of a veteran-run social enterprise that is changing one life at a time, each day. Ori’Zaba’s is about much more than deliciously healthy Mexican dishes. It’s a scratch Mexican grill that truly cares about its community, especially the brave men and women who keep our nation safe. To learn more about franchising opportunities with the company, including the discounted fees for veterans, call 952.388.4136, email adam@zabas.com or visit https://zabas.com/franchising. Franchising MAGAZINE USA 63

FRANCHISE & SERVICES D IRECTORY

AAMCO First started in 1963 by Anthony Martino as a transmission repair shop, the company now has nearly 700 locations throughout North America and about 12 years ago expanded into total car care. AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings instant recognition and trust from the American consumer.

Business Finance Depot

With this franchisee focus in mind, AAMCO provides the brand, tools, guidance and education necessary for new franchisees. This includes financing support, real estate support and training through the entire opening process. http://www.aamcofranchises.com

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

caring transitions

with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing circumstances.

Caring Transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. The three services we combine to provide unique solutions for our customers are: • Senior Relocation • Estate Sales • Downsizing & Decluttering One final thing – we are NOT a medical service company. As a franchisee, you will not be dealing

Clayton Kendall Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

Phone: 1-800-647-0766 Email: CaringTransitionsFranchising@gmail.com Website: https://caringtransitionsfranchise.com

materials including uniforms, signage, branded merchandise and print collateral. Clayton Kendal is the single source marketing solution for dozens of national franchises.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

Dough & Arrows

franchisees all across the United States.

The owners of a family oriented business Dough & Arrows aim to expand their business through nationwide franchising opportunities. Dough & Arrows is well known for their famous Edible Cookie Dough, Gourmet Ice Cream, delicious homemade desserts, and family atmosphere. Based in Hanover, PA, Dough & Arrows is currently looking for potential

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In addition to automatic brand recognition, AAMCO franchisees benefit from an Executive Leadership Team who established themselves by servicing the automotive aftermarket as franchisees.

For potential franchisees who are family oriented and who wish to spread joy to the community while being at the forefront of a burgeoning food trend, Dough & Arrows might just be the business family you are looking to join. Ph: 717-969-8481 E-mail: info@doughandarrows.com www.doughandarrows.com

Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 ®

girlkin lashes The GIRLKIN Lashes experience provides an eyelash extension franchise opportunity like no other. You will offer lash extension and lash lift services, with expansion possibilities for even more beauty services. Empower yourself and your future with GIRLKIN Lashes! We pride ourselves on comprehensive lash artistry training. We don’t “sell” lash extensions, we provide the highest quality of lash extension services within the eyelash artistry industry. The GIRLKIN Lashes franchise was built on a premium experience paired with the highest quality lash services – and a little sparkle! Plus, GIRLKIN Lashes Franchise

• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

offers an exciting way to empower other women and entrepreneurs in your community. GIRLKIN Lashes provides an initial training program for franchisees and one manager. We then provide an onsite representative before you open to help train your stylists, as well as ongoing support and training. In addition, we present you with a copy of our confidential operations manual to help you start a lash extensions business and run it properly on a day-to-day basis. We seek like-minded franchise owners who share our vision of empowering women through business ownership and community outreach Website: https://www.girlkinfranchise.com/

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Image One USA Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review. Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One

Kumon North America Inc. High school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic. Realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

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Fastsigns®

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provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses. Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide. For information on the franchise, visit http://ImageOneUSA.com

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. Today, at locations throughout North America, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills. Phone: 201-928-0444 Website: Kumonfranchise.com

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NerdsToGo Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo! Computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why NerdsToGo is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta. Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.

Contact us today to learn why NerdsToGo is one of the fastest growing computer service and technology franchises in the United States!

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education. Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts. Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

www.remedysalonsuites.com/franchise

Office Pride Commercial Cleaning Services

and he repeatedly heard how they would deliver “total customer satisfaction.” Using his research, HopkinsRichHelm@ OfficePride.com started Office Pride, an industry leader whose spotless reputation earns rave reviews from franchisees, clients and competitors.

Office Pride Commercial Cleaning Services is one of the most respected full-service commercial cleaning franchise companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services. Our Values Make Us Different.® Office Pride was founded in 1992 by Todd Hopkins, who created the concept as an independent research project while working on his MBA at Butler University. He asked leaders of large cleaning companies what they would do differently,

Sheenco Travel Sheenco Travel began trading in 2012 under the name Shamrock Vacations. Nowadays Sheenco is the leading name in luxury travel to Ireland and the UK and has just launched a brand new Travel Franchise in the USA. Our focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful Castle accommodations available throughout Ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. Our friendly and close knit team go beyond your expectations with ease. Despite the difficulties of

remedysalonsuites@gmail.com

Today, Office Pride has 137 franchises around the nation and is listed in Franchise Business Review’s Hall of Fame for its exceptional franchisee satisfaction ratings and is ranked among Entrepreneur’s Franchise 500. Office Pride provides a wide range of commercial cleaning services, including carpet cleaning, floor stripping and waxing, to offices and commercial facilities. Contact: Rich Helm, Director of Franchise Development Phone: 727.754.5990 Website: www.OfficePride.com; OfficePrideFranchise.com

the Global Pandemic, Genevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the US and the Sheenco Travel Franchise was launched in June 2021. When asked about the timing of the expansion Genevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!” Thanks to a solid team and great communication with guests and team members alike, Sheenco Travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company. Opportunities@sheencotravel.com www.sheencotravelfranchise.com

Slim Chickens

10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas.

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces. Today, there are more than 145 Slim Chickens locations open and 700 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in

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on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry.

The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio. For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com

Founded by Alejandra Font, Luis Font and Sam Bakhtiar in 2010, The Camp Transformation Center (The Camp) was born out of the realization that despite universal knowledge of how to lose weight — eat healthier and work out regularly — millions of people still struggle to get results. During an era of skyrocketing obesity, The Camp created a proven system to help this massively underserved audience achieve their goals. Home of the free “20-Pound Weight Loss Challenge,” The Camp Transformation Center’s flagship program consists of group training with dynamic interval workouts, nutrition and supplement plans, highly qualified trainers, and a ton of positive emotional support.

The red Chickz We’ve Done the Heavy Lifting for You We know the restaurant business and have done our homework. From the homestyle kitchens of Nashville to The Red Chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. Our team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed

Veteran Service Brands Veteran Service Brands (VSB) is the umbrella organization for four distinct, but affiliated service brands - all of which are exclusive to military veterans. Capitalizing on our success with G-FORCE (the first franchise brand exclusive to veterans), we are adding MACH ONE Epoxy Floors, FIELD OPS Athletic Field Markings, and PAINT CORPS (like Marine “Corps”) franchise systems to the VSB family of veteran-only franchises. Initial Investment starts as low as $20,000 for FIELD OPS (assuming possession of a suitable pickup truck) and runs as high as $150,000 depending upon which brand, size of territory, truck choice, and equipment package. Franchise Fees are deeply discounted for the first five franchise partners of our new brands (some are already spoken for).

zips ZIPS is the leading low-cost player in a $10.5 billion laundry and drycleaning industry, caring for items our customers use every day, and others they reserve for special occasions. We offer five concepts in one, in a compact footprint, including: pressed laundry, dry cleaning, Wash N Fold laundry, alterations and caring for household items. Our business was founded when eight of the Baltimore -Washington, D.C. area’s premier dry cleaners banded together to pool their expertise and resources to create a powerhouse brand. They established an “in by 9, out by 5,” one-low-price-to-dry-clean-anygarment approach that is affordable and convenient for customers to use and easy for operators to sell. We have nearly 70 locations open across the United States, commitments to open more than 100 more, and many territories available immediately for multi-unit development. We’re ready to help you get set up with full-service processing locations, satellite “drop” stores, sophisticated locker systems and processing of items for commercial organizations and

The Camp is a community of people who treat fellow members like family. The Camp Transformation Center is an industry leader in the weight loss and wellness niche. The franchise currently has nearly 150 locations in more than a dozen states. The fitness brand’s goal is to provide its outstanding services to people who wish to lose weight and improve their health in 500 communities by 2030. Each Camp employs the company’s signature Challenge, a six-week initial entry point for members, that aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members, a clean environment, an open, spacious, and colorful design, supplement plans, and fitness training that is motivating and affordable. To learn more about the Camp Transformation Center, visit www.thecamptc.com.

this with systems and growth in mind, so you can become the next proud owner of a The Red Chickz restaurant franchise with ease. An investment in a restaurant franchise like The Red Chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand. www.theredchickz.com

MACH ONE and PAINT CORPS normally have a $25,000 Franchise Fee (some of the lowest in their industries), but offer the first five a steep $15,000 discount. FIELD OPS, already a low $10,000 Fee, offers a 50% discount for the first five takers. Veterans joining the Veteran Service Brands family enjoy instant camaraderie, proven systems in high demand businesses, group discounts, and more. VSB is actively recruiting qualified veterans across the country to join our team. VSB is already the largest veteran-only franchise system and expects to triple its size in the next 12-18 months. For more information, visit www.VeteranServiceBrands.com

even other garment care businesses. And we’ll support you every step of the way, from getting up and running to keeping things going strong for years to come. At ZIPS we’re committed to being an environmentally responsible organization: Every location accepts hangers for recycling, is illuminated by energy-efficient LED lights, uses 100% biodegradable plastic bags and an odor-free hydrocarbon solvent, and captures by-product in clay filters that are disposed of through a third-party government compliance specialist. We also avoid individually wrapping using each garment or adding tissue paper in the sleeves, which cuts down not only on waste but on cost as well. Independent garment care operators and growth-minded, entrepreneurial investors alike can capitalize on our systems, buying power, investment in innovation and improvement, and our brand. Contact our Director of Business Development, Abhi Parikh, at aparikh@321zips.com or (717) 495-7995 today to learn how you can look your best with a ZIPS franchise opportunity.

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Excellent for branding and recognition.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising USA website.

Choose a 12 or 6 month package or simply add the A-Z directory onto your Focus, Profile or Ad!

Each detailed, full colour A-Z listing comes with a 150 word write up and your logo.

FRANCHISE & SERVICES D IRECTORY

THE CAMP TRANSFORMATION CENTER

To learn about the A-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

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Articles inside

Franworth

A-Z Franchise & Services Directory

Lucas Frey

iCryo

The Covery

Jason Gerhke

Franchising News

Bonnie Alcid

Will Gardner, Angry Crab Shack

Sam The Concrete Man

Evan Hackell