EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors
Professional Presence
4 Pillars Set Your “Perfect” Foundation Justin Thomas strives for a perfect round of golf in each round of every tournament he plays. Breaking it down further, each swing that shapes the shot, each read of the green before a putt, each wind effect estimation must be perfect. All of that, of course, is impossible. He knows going in that his “perfect round” will not happen. Yet, to the soft-clapping fans, he appears supremely confident before every swing. His confidence rarely 40 Franchising MAGAZINE USA
wavers because he has trained his mind and body to elite status. High-performing franchise owners, likewise, seek the unreachable. Leading their business to “perfect.” But just like the golf ball bouncing into the woods and behind the 100-year-old oak tree after grazing the cart path, neither you nor your business will be “perfect.” And also, like Justin, you work on being better every day. The leaders of successful franchises possess their version of professional/ executive presence. I’ll stay with “professional” because anyone in an organization can successfully demonstrate
the elements. Franchises reflect the persona of their leaders.
The 4 pillars on which your professional presence is built: • Demonstrating a positive attitude with minimal exceptions, • Serving with empathetic detachment, • Communicating authentically in all you do, • Clear and understandable vision, mission, and values. Each attribute is observable, measurable, and open for immediate feedback.
