Franchising Magazine USA September 2022

VOL 10, ISSUE 10, SEptEmbEr 2022 The magazine for franchisees • WWW. franchsingmagazine U sa . com COVER STORY ann O un CE m E n TS fRO m T h E induSTRY OvercO ming Fear O F Succe SS 8 acti O n S lead tO S ucce SS cO mmunicati O n i S everytjing n erd StOgO One O f the Best Opti O ns When LOO king fO r a r ecessi O n-resistantfranchise F ra nch i S ing newS S pECial fE aT u RE S eni O r care

Franchising M aga Z in E Usa 3 VOlumE 10, iSSuE 10, 2022 On the cover: n Erdstogo pRES id E n T: colin colin@cgbpublishing.comBradbury. publi S h ER : Vikki vikki@cgbpublishing.comBradbury. E di TOR ial d E pa RT m E n T: editor@cgbpublishing.com adVERT i S ing: jasonb@cgbpublishing.comvikki@cgbpublishing.com Edi TOR ial TE am: Michelle Quinn rob swystun pRO du CT i O n: usaproduction@cgbpublishing.com dESign: Jejak graphics. jejak@bigpond.com Cgb publiShing canadian o ffice: sidney B.c canada u.S. Office: 800 5th ave, #101 seattle, Wa twww.franchisingmagazineusa.com98104-3102heinformationandcontentsinthispublicationarebelievedbythe publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. opinions expressed in the articles contained in this publication are not necessarily those of the publisher. the publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher. SUPPLIER FORUM proud member of the ifa: international Franchise a ssociation 1501 K street, n.W., suite 350 Washington, d c. 20005 Phone: (202) 628-8000 Fax: (202) www.franchise.org628-0812 VOL 10, ISSUE 10, SEptEmbEr 2022 The magazine for franchisees • WWW.franchsingmagazineUsa com COVER STORY annOunCEmEnTS fROm ThE induSTRY SucceFearOvercOmingOFSS 8 cleadactiOnStOSucceSSOmmunicatiOniSeverytjing nerdStOgOOne Of the Best OptiOnsWhen LOOking fOr arecessiOn-resistantfranchise FranchiSing newS SpECial fEaTuRESeniOr care We are delighted to have on our front Cover with Cover story, n erdTo g o, one of the best options when looking for a Recession – Resistant franchise. What many might not know is that franchising is a great option in these trying time. You can read more about them on page 10. a s always some great advice is covered in this issue from some of the top experts in the industry, to mention just a few we have, g eorge Knauf My perfect Franchise looks at why you should n ever let your fear decide your future. Evan hackel Founder and cEo of ingage consulting, and cEo of tortal training tackles why telling your story adds depth to your franchise training. Lucas Frey Bella Vista Executive advisors discusses 8 actions that lead to success and how communication is everything. o ur Feature supplement for s eptember is s enior c are Franchising. t he Feature cover and cover story is Executive h ome c are the nation’s leading in- h ome c are Provider Founded in 2004 and franchising since 2013, Executive h ome c are has a strong understanding of the significant responsibility of providing in-home care. You will also find some expert advice and our feature article in this section. also in this issue take a look at our Veterans in Franchising supplement which features Field o ps on the cover, We Meet susan Wong, air Force retiree and the first franchise owner of FiELd o Ps athletic Field Markings. You can also read other great stories of Veterans who have become Franchisees, and we have some great advice from c atherine Monson cFE, cEo Propelled Brands with Why franchising provides excellent opportunities for Veterans. i hope you enjoy this edition and don’t forget to keep sending your stories and questions to the editor or myself. happy r eading.

Vikki Bradbury | Publisher Franchising Magazine USA of Franchising Magazine USA.

toWelcomeourSeptemberissue

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Franchising M aga Z in E Usa 5 s EP t EMBE r 2022 contents Cover Story 10 NerdsToGo: one of the Best options When Looking for a recessionresistant Franchise In evey issue 6 Franchising News Announcements from the Industry 27 special Feature supplement Senior Care Franchising 53 Veterans supplement News and Information for Veterans in Franchising 72 A-Z Franchise & services directory Franchisee in Action 12 iCrYo: From nursing to cryotherapy: Entrepreneur creates Path to Wellness through icryo 22 Honest Abe roofing: announces signed Franchise agreement to Expand into Louiseville Snapshot 20 Perspire sauna studio: doubles down on the treasure Valley with new 2-Unit deal50422212 10 Have Your Say 24 Gregorie Jacquet: creating a restaurant Franchise in a niche sement 46 on The Border: refreshed, revamped, revitalised. the journey to on the Borders new Bolder Menu Franchise in Focus 16 810 Billiards and Bowling: Welcomes Wayne stancil as new coo Women in Franchising 48 shannon russel snapology: successful Business Built from coloured Bricks Expert Advice 14 evan Hackell: tell them Your story 18 George Knauf: never Let Your Fear decide Your Future 42 Lucas Frey: 8 actions Lead to success –communication is Everything 50 Jason Gherke: how to spot an Undervalued Franchise

Prism sPecialties Welcomes Jeff Milligan as Vice President of Business Development and Customer Engagement

Prism specialties, the leader in specialty restoration projects providing the most robust range of electronic, textile, art and document restoration services in residential and industrial markets, appointed veteran franchisee Jeff Milligan as the company’s vice president of business development and customer and systemwide customer service experience by strengthening the network’s skills on relationship building, sales activities measurement and sales management. “Being part of Prism specialties’ national team and helping our owners to grow our brand is quite humbling. t he future for restoration is bright and i ’m excited to be a part of it,” Jeff Milligan explained.

“Joining the Prism specialties h ome o ffice team is truly an honor. a s a franchise owner for the past 10 years, i ’ve built a great rapport with not only the home office team, but many of our franchise owners across the country,” said Milligan. Milligan ran a multi-million-dollar operation with three offices across n orth c arolina and was recognized multiple times by Prism specialties for his hard work. h e was a two-time Franchisee of the Year award winner and member of the brand’s Franchise advisory council and national Marketing committee. in his new role, he will expand and improve the brand’s local sales program

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Buzz Franchise Brands Adds Brand to Growing Portfolio to Celebrate 10 Years in Business

The multi-brand franchisor is preparing to launch Grand Illuminations, a holiday lighting concept, as part of its 10 year celebration.

“ ten years of Buzz Franchise Brands — it’s been an incredible decade full of growth for our brands and franchisees. to see the team and culture we’ve built over the past decade, knowing that we started in 2012 with only five people, is truly inspiring. i have no doubt the next 10 years will be even better,” said Kevin Wilson, cEo Buzz Franchise Brands coo Brian g arrison will serve as g rand illumination’s president as the company heads into its first season. t he company already has several successful business operators who own independent holiday lighting decor companies and are transitioning their businesses to the new brand. t he growing demand for holiday lighting services is encouraging, and g arrison says theseasonally-based g rand illuminations model works as an effective complement to Buzz’s other brands. Buzz expects to have 10 open franchise locations for the 2022 holiday season, in addition to a corporate territory in Virginia.

Prism specialties provides the most robust range of electronic, appliance, textile, art, collectibles and document restoration services in residential and industrial markets since 1993. t heir teams of experts are committed to world-class recovery and restoration, are available 24/7, and offer services to minimize interruption at a competitive cost. engagement. Milligan opened his first location in s eptember of 2012 as the second franchise in their system.

Buzz Franchise Brands is home to names such as Pool s couts, the 110+ territory residential pool cleaning brand; h ome clean h eroes, the 11 franchisee residential cleaning brand; and British swim s chool, the 165 unit swim lesson brand.

Buzz Franchise Brands (BFB), the parent company and home services powerhouse that oversees more than 270 units over its portfolio of franchise concepts, is celebrating a decade in business and recently announced the upcoming launch of the newest brand in its portfolio, Grand Illuminations, a premium holiday lighting and décor brand.

ePic

Marco’s spans 1,100-plus stores across 33 states with locations in Puerto r ico and the Bahamas, and has more than 225 stores in various stages of development with more than 350 agreements signed. t he leading pizza brand expects strong About epic Health and Fitness: t he Epic h ealth and Fitness Franchise is a 24-hour model with a laser focus on results through affordable and flexible personal training, nutrition planning, competition prep coaching, weight loss, general fitness guidance and proper fitness equipment.

The achievement comes on the heels of record-breaking growth and is due in large part to its people-first culture that has helped catapult its strong performance as America’s No. 5 pizza brand in systemwide sales**. to commemorate the achievement, the company has launched the Marco’s Pizza Foundation as an extension of its mission to empower franchisees and team members to make a positive difference in their Marco’scommunities.hasgrown from humble beginnings as a small, regional concept to a nationally accredited brand. a s it continues to expand its franchise footprint, it will never lose sight of those neighborhoods that have made Marco’s their pizza of choice. it’s because of the brand’s long history working together with communities across the U. s . that the Foundation is now a reality.

*Marco’s Pizza is the fastest-growing pizza brand based on year-over-year unit growth, according to 2021 nrn top 500 U. s r estaurant r anking L sr Pizza s **Marco’segment. is now the 5th largest pizza brand in systemwide sales, according to 2021 nrn top 500 Us r estaurant r anking L sr Pizza s egment.

Franchising M aga Z in E Usa 7

penetration in all areas of the U. s ., particularly growing deeper into s outheast and s outhwest regions, to continue, along with plans to further expand outside of the U. s . in 2023. a s franchise development continues to surge, leadership prioritizes investments in enhancing the franchise development program, new technology, personnel, strategic vendor partnerships, multichannel national advertising, and more – all with an eye on maximizing franchisee profits and growing systemwide sales.

ealth

Epic Health and Fitness expands to East Hernando County, announcing a third location coming to Brooksville; membership pre-sales available online h and Fitness Announces New Location Coming to Brooksville, Florida

For more information on epic Health and Fitness, visit epicHealthandFitness.com

t he announcement of the Brooksville location follows the success of Epic h ealth and Fitness’s first two facilities in West h ernando county. t he Brooksville club will be the brand’s largest facility yet, at 15,000 square feet. co-founders r yan and Kelly Unger plan to use this additional space to offer clients even more rare equipment options, as well as health and wellness focused vendors within the space to provide additional resources.

h eadquartered in spring hill, Florida, Epic h ealth and Fitness was founded in 2018 by r yan and Kelly Unger who are both certified in personal training and nutrition and have a wide range of experience across various consumer service industries.

m arco’s Pizza the nation’s fastest-growing pizza brand*, officially crosses the $1B annual systemwide sales milestone epic Health and Fitness, a fast-growing gym franchise with a personable approach to helping clients reach their wellness goals, today announced the securement of their third location, coming soon to Brooksville, Florida. With many recent gym closures in the local area, epic Health and Fitness is taking the lead to fill the void left to consumers in need of a new gym to help them meet their fitness goals.

Announce First-of-its-Kind Partnership with RaaS kitchen facility. t he group partners with distinctive and celebrated brands to help them operate profitably by leveraging experience and maximizing revenue within the delivery channel. since 2017, r aas’s primary focus has been fulfilling demand and helping expanding its partner brands to new territories. t his most recent deal with c apriotti’s and Wing Zone began with the acquisition of two ghost kitchens in Los angeles, followed closely by the development of two more location in the L a market. t he acquisitions are complete and r aas will have the ghost kitchen locations in anaheim and g lendale, c alifornia open by the end of July. t he next round of development for r aas will be in the Bay area, where there will be a total of three ghost kitchens open in s an Mateo, s an Jose and oakland by the end of the month as well.

Founded in 1992, r odney anderson opened the first location in i owa city, ia t he concept quickly became a fanfavorite in the college town due to its fresh-pressed tortillas and perfectly mixed ingredients. Pancheros has amassed a large following throughout its 30 years, now with 72 locations across 12 states, Pancheros continues to grow its brand

8 Franchising M aga Z in E Usa o n August 14, Pancheros Mexican Grill, the fast-casual Mexican chain, celebrated 30 years in the burrito business.

a s Pancheros reached its 30th year in business, momentum has not stalled, with this most recent year being another strong growth period for the fast-casual concept. With two openings at the start of 2022 in cherry hill, n J and Bismarck, nd, additional locations are also planned in s omerset, M a and stillwater, Mn later this year.

“ t hey are the ones who make this all possible, and i am grateful that they have followed, believed in, and benefited from the Pancheros system. it’s always been our mission to deliver both excellent food and an excellent investment opportunity to our franchisees, and after 30 years it’s amazing to see the positive impact that our brand has had on both our new and long standing partners.”

Pancheros m exican Grill

while maintaining its industry leading reputation in food quality and service.

“a s i reflect on the past 30 years of the Pancheros business, i feel incredibly honored to have built this brand alongside our growing group of dedicated franchisees,” said r odney anderson, founder and President of Pancheros.

Celebrates Milestone Birthday; 30 Years of Burritos Better Built

In a revolutionary move, two of the nation’s premiere fast-casual restaurant franchises announced a partnership today with r aas (r estaurant as a s ervice), a management company designed to help restaurants grow their brands via a ghost kitchen model. t his news comes not long after both c apriotti’s s andwich shop and Wing Zone unveiled aggressive development plans that will expand each brand’s brick and mortar footprint in states across the country. t he r aas deal demonstrates yet another move towards industry dominance within both the sandwich and wing categories. r aas supports existing restaurant concepts by managing operations inside a ghost c aPriotti’s sandwich s ho P and w in G zone

t he better-chicken brand has opened more than 180 locations across the United states and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 1,000 locations in development, the brand’s momentum shows no signs of slowing down.

t he growing Miami sensation serves scratch-made, innovative and instagram-worthy Mexican dishes like Birria tacos and Birria r amen where the beef is braised for 12 hours for maximum tenderness and flavor. t he brand, which has already signed its first multi-unit franchise deal in the o rlando area, also announced two additional s outh Florida corporate locations that are set to open in 2023. talkin’ tacos is the brainchild of two s outh Florida entrepreneurs and childhood best friends, Mohammad Farraj and o mar alMassalkhi. a s their brand and food truck’s popularity quickly grew, the never-ending lines prompted their expansion into a local brick-and-mortar space in Miramar and a second restaurant later that year in Miami’s Brickell neighborhood.

Franchising M aga Z in E Usa 9

t he brand is seeking qualified candidates interested in multiunit franchising who have robust entrepreneurial backgrounds and proven business experience. although restaurant experience is not required, talkin’ tacos is looking for highperforming operators with deep ties to their communities who will best represent and deploy the talkin’ tacos experience.

talkin’ tacos Launches Franchise Opportunities

Mile high chicken is a seasoned restaurant group slated to open a total of 30 slim chickens locations. t he Parker opening marks the group’s seventh open restaurant. Equipped with a vast franchise portfolio, Mile high chicken’s partnership with slim chickens has brought the group nothing short of success.

“We are thrilled to open another location in colorado — Parker residents are in for a treat. We are thankful for Mile high chicken’s partnership and can’t wait to continue expanding with such a talented group,” said Jackie Lobdell, vice president of franchise development at slim chickens. “Each location with Mile high chicken is always so rewarding. to see the joy on people’s faces as they get to enjoy slims for the first time is amazing. We are eager to expand with talented multi-unit franchise groups, like Mile high chicken, to bring the slim chickens experience to every community across the country!”

s lim c hickens

South Fast-CasualFlorida-BasedSensation

For more information on the slim Chickens franchise opportunity, visit slimchickensfranchise.com.

Talkin’ Tacos, a food truck turned fast-casual Mexican eatery based in s outh Florida, has launched national franchise operations that will expand the popular concept’s footprint targeting high-density cities.

t he startup costs to open a talkin’ tacos restaurant begins at $280,000 which includes a $35,000 franchise fee. Franchisees will be required to pay a 5.5 percent royalty. Prospective franchisees are encouraged to visit www.talkintacosfranchise. net, call 305-592-9229 or email fcsalesleads@gmail.com for additional information on franchising and FaQ’s.

The Breakthrough Better-Chicken Brand Opens Fourth Colorado Location in Parker

Adds New Colorado Location slim Chickens, a leading fast casual franchise, which features dine-in and drive-thru service in the better-chicken segment, announced today its new restaurant opening at 9566 Twenty Mile r d. in Parker. Multi-unit franchise group Mile High Chicken is at the helm of the new location.

Today, their locations throughout the United States have helped countless customers with a wide range of technology needs.

With several studies conducted on the growth of remote work, trends have appeared to support the idea that remote working is here to stay, at least for the

One OF the Be S t Opti O n S

When Looking for Recession-Resistanta

Since the first quarter of 2020, we’ve experienced a dramatic shift in remote work trends and expectations. Most employers were ill-prepared for their workforce to work from home, but thanks to technology such as video conferencing services, direct messaging platforms, and screen-sharing capabilities, remote working is going smoothly for many businesses.

As a Managed Services Provider for business, through our NerdAssure program, the Nerds can assess, design, and support IT networks while providing remote support and vendor management.

Now, employers are embracing flexible schedules for their remote teams worldwide, leading to new remote work trends and more remote work options.

cover story: NerdsToGo

10 Franchising M aga Z in E Usa the nerdstoGo difference

“NerdsToGo is attractive to many potential franchisees because of its strong business model, customer satisfaction ratings, and outstanding leadership. With an increasing number of organizations realizing the benefits of remote work, the need for an IT company has also risen.” This is where NerdsToGo shines not only as an organization but as professionals in the field of tech repair. The company offers a large variety of consumer and B2B services which include commercial virus

As a potential recession looms over the economy, many have become fearful for their job security and losing their sole source of income to support themselves and their families. What many may not know is that franchising is a great option in these trying times, especially with a model such as NerdsToGo®. Since 2003, NerdsToGo has provided a simple path to overcoming the pain points of technology. Friendly and approachable Nerds offer solutions for efficiency and security for small to medium-sized businesses, as well as the individual who needs help with personal computers, devices and home networks.

Recently, as many companies have become either partially or fully remote, NerdsToGo’s services have become critical now more than ever. This need, and NerdsToGo’s proven business model, gives their franchisees the support and security they need to weather challenging economic climates, making franchising with NerdsToGo a great option to turn to in these uncertain times. the Growth of remote work

Franchise next few years. Of course, there will always be those who prefer working in an office. However, with the growth of fully-remote and hybrid work schedules, whether employers are ready or not, providing workers with flexible work arrangements will give many companies an advantage over other employers in terms of hiring and business. where nerdstoGo Fits in This growth in remote business has allowed NerdsToGo to aggressively target franchise growth across the United States as the demand for in-home technology solutions continues to increase with the continued rise of remote workers and “Remotebusinesses.work is a part of the ‘new normal,’ and we see a huge opportunity for managed IT services for both small and medium-sized companies,” said Mark Jameson, Chief Support and Development Officer at Propelled Brands.

A great example is that buying new in a recession often isn’t an option. The low-cost alternative is either to repair an existing item, or replace it with a used item. In many cases, especially for IT services, it’s typically not wise to buy something new when a problem arises versus trying to get it fixed. That’s why many look to NerdsToGo for solutions when having technical troubles. By providing IT solutions for both business and personal needs, NerdsToGo is servicing a never-ending market that will only continue to grow as people continue to need help with technology.

removal and spyware, to name a few.

Prospective franchisees do not need experience in information technology but should have a strong desire to grow a successful business in their local community, developing relationships with small business owners to become their outsourced IT department.

Additionally, NerdsToGo offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs, and firefighters, including a 50% reduction on the franchise fee – a savings of $24,875.

Franchising M aga Z in E Usa 11

why nerdstoGo is a recession-Proof Franchise It’s easy to see why business and/or personal needs make recession-resistant industries. Even when times get tough, there will always be goods and services that are impossible, or nearly impossible, to live without. In recessions, businesses that satisfy a need remain stable or perform better.

The NerdsToGo mission is to assist all of their clients with IT support. Technology should only make people’s lives better and easier. When a computer or electronic device breaks or starts to malfunction, it has stopped providing a benefit and has become a problem. the Franchisees of nerdstoGo In response to this rapidly-growing need for IT services, NerdsToGo is constantly seeking qualified franchisees to become franchisees to help the brand expand across the United States. To assist, NerdsToGo will supply all franchisees with the resources, training, support, and information required to start, build and maintain a successful business.

NerdsToGo has developed proven worldclass business processes that every franchisee can buy into, trusting that the methods shared with them will be a guide to success. These tried and proven methods NerdsToGo provides have led franchisees within their network to create successful businesses.

NerdsToGo currently has 31 locations and is seeking to grow the brand’s footprint. With a long-term goal of expanding to over 500 locations, the company seeks expansion in markets serving more than 100,000 people.

If you are interested in joining NerdsToGo, visit their website www.nerdstogofranchise.com/.at

The initial investment for a NerdsToGo franchise is approximately $146,200$217,050, including a $49,750 franchise fee. Ideal candidates have a net worth of $300,000, of which $80K is liquid.

Become a FranchiseenerdstoGotoday

“Around 80% of our current members came to our center with little to no knowledge of the process and various benefits that IV Infusion, Whole Body Cryotherapy, Red Light Therapy, Compression Therapy, and other turn-key iCRYO services could provide to them,” stated Tracey Miller, Multi-Unit Franchise Owner and Treasurer of iCRYO’s Franchisee Advisory Committee. “Once we take the time to educate individuals and provide them an opportunity to try each service, they instantly see and feel results.”

Before opening an iCRYO wellness center in Fairfield, Connecticut in August of 2021 with her husband Gregg, Tracey Miller was a nurse for over 30 years. She worked in the ER, ICU and most recently worked in home care where she began as an infusion nurse. Eager to find a way to elevate people’s lifestyles in a new way, Tracey first heard about iCRYO from her uncle who owned Planet Fitness locations in Connecticut.

As chronic burnout is taking a toll on healthcare workers across the country, particularly nurses, many are turning to alternative and innovative health practices, such as the state-of-the-art cryotherapy industry.

IV infusions and vitamin shots are wellknown as one of the best ways to energize the body with electrolytes, minerals, and vitamins. From boosting immunity and

12 Franchising M aga Z in E Usa

From NursiNg to Cryotherapy: franchisee in action: iCRYO e ntrepreneur c reate S path tO w ellne SS thr O ugh i cryO

After meeting with the iCRYO franchisors, Tracey and Gregg were immediately sold on opening a center. The husband and wife duo also own Miller Nissan in Fairfield, which was started by Gregg’s grandfather in Shortly1964.after opening, Tracey and Gregg quickly became a successful business, as Tracey, who works as General Manager of the location and leads the day-to-day operations, was able to utilize her nursing background to administer IV infusions, and individually educate guests on how each service can treat their discomfort and/or aid in their recovery. All first-time guests receive a 1-on-1 tour to experience the life-changing benefits of the services.

For more information on starting an iCRYO Franchise, visit www.icryo.com.

Headquartered in Houston, TX, iCRYO is setting the standard for Cryotherapy nationwide. As the leading franchise in the industry, iCRYO is an affordable, convenient and professional Cryotherapy franchise that offers Cryotherapy and a hybrid of other wellness services to the communities in which they are located. iCRYO offers a turn-key franchise system for Cryotherapy business owners.

“Having been able to transition from educating individuals on their illness to educating them on how to maintain their wellness, has been a very gratifying experience,” said Tracey. “We are honored to be involved in such a wellness-focused community, and we anticipate continued success as we expand across the state.”

The husband and wife duo recently announced a signed franchise agreement that will bring iCRYO to seven new cities in Connecticut, in addition to their alreadythriving location in Fairfield.

The company’s ‘Start Feeling Better Today,’ mantra is fueling the masses

who are seeking preventative health and recovery care options. They recently announced a corporate expansion, which is on the heels of their recent partnership with fitness industry leader 24 Hour Fitness to provide multiple health and wellness services in 24 Hour Fitness club locations. Whether it be a retail location or an addition to a gym or existing business, iCRYO has the systems and comprehensive training in place to provide safe Cryotherapy across the globe. iCRYO Cryotherapy provides a comprehensive cryotherapy training program to prepare franchisees for the operation of their franchise, which includes classroomstyle cryotherapy and franchise training, operations and management training, preopen training onsite at any location, and ongoing world-class support.

mood to rehydrating and aiding in athletic recovery, they can provide a variety of support to the body.

The couple is joined by their other business partners Ron Pepe, a seasoned health club operator with nearly 30 years of experience with multiple fitness brands, Michael Krassner, an experienced entrepreneur specializing in the health and wellness industry, and Tom Wilson, a 25-year veteran in the health and fitness industry. Together, they own franchising rights throughout the entire state.

“ Having been able to transition from educating individuals on their illness to educating them on how to maintain their wellness, has been a very gratifying experience.”

Currently, their franchise model has over 250 locations awarded with a plan to build over 1,000 locations in several different countries.

Franchising M aga Z in E Usa 13

iCRYO, the fast-growing recovery and wellness brand, took flight in October 2015 in League City, Texas, and now has over 250 locations in development. Their mission is to elevate the lifestyle of their team members and guests while raising the bar in the health and wellness market.

iCRYO also offers NAD+ infusion, which is often described by guests as feeling like a mental fog has been lifted. It can activate the brain’s neuron function by helping cells regenerate and protect them against damage. Whole Body Cryotherapy, a non-invasive therapy that triggers the body’s natural fight or flight response to accelerate recovery and decrease inflammation throughout the body, is one of their most popular services. After just 2-3 minutes of exposure to the extreme cold (3 minutes max), many will notice a boost in energy, relief of muscle or joint pain, and many other positive benefits.

As Gregg and Tracey Miller continue to see the growing demand for the various benefits that their iCRYO center is providing the Fairfield community, they look forward to expanding throughout the state, beginning expansion in Fairfield, New Haven, and Hartford counties.

On a mission to elevate the lives of humans around the world through health, iCRYO wellness centers focus on a series of health related recovery services that target pain management, beauty & anti-aging, athletic recovery, and overall wellness.

e XPert aDvice: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training w hy t elling yO ur StO ry a dd S d epth tO yO ur Franchi S e t raining 14 Franchising M aga Z in E Usa

If you were creating a historical overview training program for Apple, would you forget to mention steve Jobs? If you were designing training for Walmart sales associates, would you forget to mention sam Walton – the visionary company founder? And if you were training personnel to work at disney theme parks, would you leave out Mickey Mouse, Minnie Mouse . . . or Walt himself?

Z in E Usa 15

The lessons people learn are more than nice to know, and people will learn to make practical decisions that resonate with company values and ethics.

• Employees immediately become a team. They’re no longer people who just show up and start working. They understand that they are part of something that is bigger, and that adds conviction to what they do.

• They gain a repertoire of stories to take out with them into the world. Salespeople, counter staff, tech representatives, and other front-line personnel will project company values and attitudes that will speak to your customers. create compelling interactive learning Why tell your company story with words alone, when videos and photos of your founder or early company facilities can give trainees a compelling sense of how your firm got started? Make the training very interactive, so the learner really understands the topic. Also consider having people who were part of your franchise’s launch come to speak to your training classes. Remember to tell your story. It will make your franchise come alive in the lives of your people.

• H&R Block. This ultra-successful tax prep business was started by two brothers named Henry and Richard Bloch, who changed the spelling of their family name when they decided to franchise their mom-and-pop accounting office and roll it out nationwide. At their peak, the company had more than 10,000 locations across North America.

Of course not. Their stories are part of the DNA that lives on in the companies they founded. But when franchises design training programs for their franchise owners and the people who work for them, they often forget to explain the stories about how they got started. They focus on skills alone, not on their rich history. And that is a mistake.

trumpet the inspiring story of Your Franchise too

• Trainees learn important lessons about company values and priorities.

If you take even a little time to talk about your founders and your history when training new franchise owners and employees, your training immediately improves, for some very practical reasons.

And what about your franchise’s story? Who was your founder, for example, and what prompted him or her to start the firm?

Franchising M aga evan hackel, is a 35-year franchising veteran as both a franchisor and a franchisee. He is principal and founder of Ingage Consulting in Woburn, Massachusetts. Evan is also the host of the highly successful Training Unleashed podcasts and author of the book Ingaging Leadership Meets the Younger Generation. Evan is a frequent keynote speaker at franchising expos and other events. For more information, visit evanhackelspeaks.com and follow him at @ehackel

• McDonald’s The famous Ray Kroc, the founder of McDonald’s, was the son of immigrants. He spent the early decades of his career selling drinkmixing machines to restaurants. When he discovered a restaurant in California owned by Maurice and Richard McDonald, he saw the potential of preparing food the way they did – on assembly lines and delivered directly to patrons. He adapted the concept to more restaurants, then franchised them. Growth was explosive and the rest, as they say, is history.

And make no mistake about it. Nearly every franchise on the landscape was started with someone with an inspiring story. do you know these?

• Firehouse Subs. Founders Chris and Robin Sorensen were firefighters, just like their father. The decor of Firehouse Subs locations is inspired by fire stations and include firefighting equipment and memorabilia. And some of the subs, like the Hook & Ladder, are named to reflect a firefighting culture. Today there are more than 1,170 Firehouse Subs locations in 45 states and Puerto Rico.

Every company, including yours, has a story. It was started with a purpose, it has a reason for being, and it has a background that should be told. Was your painting franchise started by a professional painter with a passion for quality? Or was your scoop shop launched by someone who brought dessert secrets from the Old Country? Don’t hide stories like those, they are the lifeblood of your franchise’s success.

“What I see is helping us become best in class in the markets we are in and finding ways to differentiate ourselves from the run-of-the-mill entertainment venues,” Stancil said. “The beauty of what we offer, whether it’s couples on a date night, coworkers after work, millennials and their kids or just business professionals who want to let their hair down and unwind — we offer a lot for everyone.”

810 Billiard S & B Owling

stancil joins the team with over four decades of experience in casual dining and themed entertainment concepts, looking to aid the brand as it grows to be the best in class.

810 Billiards & Bowling has welcomed Wayne Stancil to the executive team as he takes on the role of chief operating officer. After over 40 years of experience in casual dining and themed entertainment concepts, Stancil shifted his focus to the family entertainment space nearly a decade ago. Now, he joins the six-unit upscale

entertainment concept with excitement to support the brand on its exciting growth trajectory. After working with Main Event to grow the company from 12 locations to 41, Stancil brings his experience to 810 Billiards and Bowling.

focUs: 810 B I ll IAR d S & B OW l ING 16 Franchising M aga Z in E Usa Wayne Stancil - COO, 810 Billiards & Bowling

We LcO mes Wayne stanci L as n e W cOO

Because Stancil joins the brand while it is still emerging, he will play a crucial role in its growth as it works to develop, expand and disrupt the old-school perception of what an entertainment venue looks like. “I’m excited about helping the 810 team take it to the next level as we continue to grow our corporate locations and help support potential franchise partners,” Stancil said. “I think of myself as an optimist, and I live by a pretty simple philosophy: Be better today than you were yesterday because today is yesterday’s tomorrow. As we grow, I’m looking at business from all sides and working to be better each day for the guests, operators and owners.”

In addition to these newest signings, their first franchisees in Fort Smith, Arkansas, and Greenville, South Carolina, are slated to open their doors to the public this year. Our brand has also signed for Tampa and wants to bring in six more signings by the close of this year, continuing our rapid growth.

Franchising M aga Z in E Usa 17

Many guests think of entertainment venues as places for families with small children, but that is not the case. While there are venues that cater to that population, there are other concepts that span far beyond the younger crowds — 810 Billiards & Bowling included.

“Elevating the food and beverage offerings allows customers to satisfy that quest, and they can immediately go to shoot pool, bowl, play some arcade games or shoot darts. You’re not in a box,” Stancil said.

We are implementing other changes, including a menu update, which was made to incorporate more diet-restricted items and more meals made in-house to combat supply issues. Some of the delicious additions guests will see on their new summer menu include taco salad, chicken/ bacon/ranch pizza, chicken pesto pizza, wonton tacos, orange chicken, garlic knots, southwest style burger, an Italian BMT and a dip sampler.

lot of guests who have never been to an 810 Billiards & Bowling before. They walk in and realize that they can eat, have a group event, host corporate functions or just Theunwind.”brand’s scratch kitchen serves as yet another differentiating factor. Rather than a walk-up snack bar, 810 Billiards & Bowling guests have choices such as Angus steak burgers and freshly-made pizza. This creates a restaurant experience for guests without even leaving the building.

And with all these exciting things happening within the brand, we are ready to bring in new franchisees that can offer 810 Billiards & Bowling’s wide-ranging entertainment and dining options to new areas nationwide.

810 Billiards & Bowling’s wide variety of offers is just what sets the brand apart from other similar concepts, Stancil explained.

“You may spend two or three hours here because you can do it all,” Stancil explained. “You don’t have to make the decision about where or when to eat. I think that’s a very pleasant surprise for a

“We feel that one of the big advantages of our concept is that it’s universal. Unlike other franchises, we’re not a regional food product or service. There’s demand for family and young adult entertainment and high-quality food and beverage across the country. That, combined with the fact that we’re a younger brand with many territories still available, makes for a great venture for new franchisees,” said Michael Siniscalchi, CEO.

We have signed a multi-unit deal with an owner for locations in Sugar Land and Dallas/Fort Worth, Texas, and are expanding to three new states as well, with locations coming to northern California and middle Tennessee.

e XPert aDvice: George Knauf | Senior Franchise Business Advisor | FranChoice

And along the way, just know that the people you grew up with and around will always be comfortable if the folks they socialize with don’t achieve more than them, but they can still love you as your success and franchise empire growth

Find your go to people to celebrate your successes with, people that support you. It is very possible that these will be successful people to!

First,this? I promise you your family and friends will love you and come to your senses as you achieve your success.

The three big fears I work with franchise candidates to overcome are:

iM poSToR Syn DRoME, where someone will have trouble believing that their success is the direct result of their own efforts or skills. For my candidates this shows up as they look at leaving their job to start a business and not knowing if they are as great a hire for their own business as they would tell an employer they are. And sometimes Impostor Syndrome is a component of, or can lead to, the next fear.

And last, but not least, the F Ea R oF SuccESS, where someone would fear how they will be viewed or treated by people, or even how they will act or think around others when successful. Most often the people they are most focused on changing their relationships due to success are with are family and friends. Now, you may wonder why anyone would fear success. Why would successfully building your empire be a bad thing? How could making more money give you Whenanxiety?Isee it the people that my candidates are worried about losing because they have moved to a higher level are most often family and friends that they are very close to and likely have known since they were young. We see it in so many professions where success makes people different that their friends in many ways from life experiences to houses and schools that their kids get to go to. It is primarily over Peoplemoney. worry that coming home to visit folks whose circumstances have not changed will raise jealousy and anger at their success. This is most pronounced

where the candidate lives among those old family and friends. Here is where we often get our first indication of if this fear is fed by the folks in my candidates lives.

Now, after years of getting this kind of advice, the franchise candidate may fear upsetting family or friends by achieving

During the franchise investigation process that we help our candidates go through, inevitably they go to their key family and friends who have not been getting informed by going through the investigation and tell them about a concept they really like. Sometimes their family and friends try to “protect” the candidate by telling them that starting a business is a path to failure.

Howsuccess.do you overcome or work around

First, find space to achieve small or large successes without being told it was bad that you did well. Eliminate the input that your achievements are bad. It may not be possible to do this from coworkers.

Those are the things you do to make it easier for them. What about you? How do you overcome the feeling that you don’t deserve success?

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectfranchise.com

Create successes and celebrate with your supporting crew… It may be just that easy for most people.

The interesting thing about that “protective” advice is that it often comes from a place of not wanting their family member to achieve something that they have never been able to achieve themselves. If we really dove into the family history, it is probably not the first time our candidate has gotten the advice to be no different than the lower achievers.

Important note: You do not need to buy their love or loyalty with your financial gains, even if they ask! Remember, you having the ability to succeed doesn’t mean they are ready. You should be able to go home to family and friends humble but successful and things will sort out.

Alternatively, we also see candidates that relocate to a new city to build their lives separate and away from the folks that would be jealous. They are not in hiding so much as just being less obvious. Once they take away the tangible measures of house, cars, etc away then sometimes it becomes easier for friends and family.

THE F Ea R oF Failu RE, probably the most common and most candidates can identify when they are experiencing this fear and will see gathering information as a path through it by answering their questions.

Ifhappens.youare working through any of those three fears, fear of success, fear of failure or impostor syndrome, please fee free to reach out to me directly. What will your success story be? Let’s go find it!

“From an outsider’s perspective, Idaho might not come across as a state that’s primed for investment in the wellness space,” said Brian Whalen. “In actuality, the Treasure Valley culture views outdoor activities and reconnecting with the outside world to be crucial to the fabric of what makes the area so unique. Which has helped our sauna studios tremendously in establishing a foothold with locals looking to supplement their already active lifestyles.”

“Thisbefore.is a pivotal time for our franchise opportunity as the concept continues to make its first foray into previously unaffiliated states and territories,” said Lee Braun, Founder/CEO of Perspire Sauna Studio. “What’s equally significant in that process is ensuring the success of existing franchisees, as many will prove instrumental in amassing more Perspire locations and strengthening our presence in locales around the nation. Brian and Nina’s success has shown just that.”

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. Combined with the 46 franchises awarded year to date, Perspire has awarded 103 franchise agreements with 27 studios currently open. To learn more about Perspire Sauna Studio and franchising opportunities, please visit com/franchise.www.perspiresaunastudio.

snaPshot:

This most recent deal stems from the success of Idaho’s first Perspire Sauna Studio location in Eagle, which opened its doors in November of 2021 under the ownership of Brian and Nina Whalen, whom possess the strong desire to make the franchise brand and its wellnesscentric services available to more residents throughout the region.

20 Franchising M aga Z in E Usa Perspire sauna studio, one of the nation’s fastest-growing infrared and red-light therapy (rLT) sauna franchise brands, is preparing to expand its market presence in the Boise area following the finalization of signed agreements for two new locations in Boise and Meridian, respectively.

Despite straining financial pressures and inflationary concerns permeating into the daily lives of most Americans, the majority of men and women throughout the

Perspire Sauna Studio country have proven an intent to maintain some semblance of their wellness routine. Whether that’s meant cutting back on unnecessary membership packages or exploring cheaper alternatives, the rapid growth of the Perspire Sauna Studio franchise has been indicative of more families and individuals turning to the brand for their wellness needs than ever

per S pire Sauna Studi O u B le S dOwn O n the t rea S ure valley with n ew 2- u nit d eal

“ Former residents of Orange County, California, the Whalen family experienced the powerful healing benefits of red-light therapy treatment first-hand as clients.”

Former residents of Orange County, California, the Whalen family experienced the powerful healing benefits of red-light therapy treatment first-hand as clients. A reality Nina credits for helping progress her recovery from personal health issues. And which inspired them both to make the move to Boise, Idaho in an effort to bring Perspire’s holistic approach and healing properties to an untapped market in need.

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Garment

ZIPS didn’t invent the consumer garment care business; perfected it. care is a $10.5 billion a year business in a highly fragmented market where 98% of the competitors are mom-and-pop shops. The industry is primed for a national brand offering comprehensive services and a solid value proposition to consumers. is here to deliver. you’re looking to become part of America’s first national year

ZIPS

ZIPS did not invent the consumer garment care business; we perfected it. The garment care business is a big 10.5 billion dollar a year business in a highly fragmented market. 98% of the competitors are mom nd pop type small businesses. The industry is ripe for the emergence of a nationally branded chain offering a consistent suite of services and a value proposition to consumers. If are looking for an opportunity to create a successful business and become part of America’s first national garment care brand, new territory is open for development!

Y OR CARE

garment care • 5 Businesses in One! Pressed Laundry, Wash N Fold, Dry Cleaning, Alterations, Household Item Care • Nearly 70 units strong, with 100+ commitments in the pipeline • $1.1M AUV annually for mature fullservice and drop (satellite) locations* • 3-Store Minimum; markets available nationwide • 2:1 sales-to-capital ratio for drop/fullservice store • Over 20 million items cleaned last

LET’S GET TO WORK CREATING A BRIGHTER FUTURE TOGETHER! JOIN THE INDUSTRY DISRUPTOR IN GARMENT CARE. To inquire about opportunities contact: Abhi Parikh, Director of Business Development aparikh@321zips.com • www.321ZIPS.com/franchise717.495.7995 ZIPS BY THE NUMBERS * This advertisement is not an offering. An offering can only be made by a Franchise Disclosure Document filed with the referenced state, which filing does not constitute approval. ZIPS franchises will not be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and approved by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws.

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He soon realized he was bored with retirement and went in for an interview at Honest Abe Roofing for a sales position.

nn O unce S Signed Franchi S e agreement tO e xpand intO lO ui S ville franchisee in action: Honest Abe Roofing

a

Don Lanier – Multi-Unit Honest Abe Roofing Franchisee

Lanier’s entrepreneurial story took off once he came across Honest Abe roofing. In 2017, after spending his whole life working in the construction field, Lanier and his wife, deborah, moved from California to Indiana looking to retire.

Company executives were so impressed with Lanier that not only was he offered the sales job, but he was also given the option to open the first ever Honest Abe

22 Franchising M aga Z in E Usa

h o N est abe r oo FiN g

Honest Abe Roofing, America’s largest and most successful roofing franchise, has announced a signed franchise agreement to bring a new location to Louisville, marking its first location to open in Kentucky. Behind the agreement is Don Lanier, who owns an Honest Abe Roofing franchise in Evansville, IN. Roofing franchise. Lanier and his wife, who own the business together and operate with the help of their son, Jeff, chose the franchising route. Since opening the Evansville location in 2018, they have become the first franchisees to reach $9 million in sales – plus, he is on track to make $12 million by the end of 2022.

“Being able to get into the lucrative roofing industry as the first Honest Abe Roofing franchisee without having to reinvent the wheel was a huge plus, as we were able to focus on growing the business knowing all the systems and processes, and its network of roofing contractors, were there to support us,” said Lanier, Franchise Owner of Honest Abe Roofing in Louisville. “Over time, we’ve been able to create an amazing business with strong client relationships and expert roofing solutions completed, which has led to significant success and the foundation to expand into Louisville –and provide the community with a roofing leader in a fragmented industry.”

Abe location’s annual sales were $2.3 Million. With impressive sales figures, a customer service-centric franchise model and a strong pipeline in place, Honest Abe Roofing plans to grow from 23 units across eight states to reach 75 units in markets across the Northeast, Southeast and Midwest in the next 3-5 years. For more information on franchising, please www.honestaberoofingfranchise.com/.visit

According to the company’s 2021 Franchise Disclosure Document, the average annual sales of a single Honest “ Being able to get into the lucrative roofing industry as the first Honest Abe Roofing franchisee without having to reinvent the wheel was a huge plus.”

• Its wide variety of quality roofing products are made from premium materials, are fully weather-resistant and have a lifetime reliability guarantee. From traditional asphalt roofs to metal roofs in every color of the rainbow, Honest Abe Roofing offers roofing products manufactured to resemble wood shake, slate, shingles, or clay tiles.

“Our franchise owners, like Don Lanier, are filling a void for a trusted brand in a fragmented industry, and we look forward to Don staying true to that mission and providing exceptional customer care in Louisville and expand our footprint in SeveralKentucky.”factors are driving skyrocketing demand for roofing, such as being 12 years after the housing boom where millions of roofs across the U.S. are in need of repair or replacement. In addition, a current cooling of the housing market is driving homeowners to replace roofs instead of buying new homes.

Franchising M aga Z in E Usa 23

To learn more about Honest Abe roofing franchising, visit www.honestaberoofingfranchise.com/https://

Honest Abe Roofing provides professional installing, repairing and maintenance for residential and commercial roofs at competitive pricing. Several factors help it stand out for customers:

aBout honest aBe rooFinG since 2007, Honest Abe roofing has been installing, repairing and maintaining residential and commercial roofs. With the goal to bring a customer-service focus to the roofing industry, Honest Abe roofing provides the best possible roofing at the most competitive pricing. From financing options to allowing customers to select premium roofing materials in their showrooms, the company is completely reinventing the roofing service industry.

• Honest Abe Roofing operates in a 2,200 square foot (minimum) retail space that serves primarily as a place to meet customers, for customers to review premium roofing materials in the showroom, and as a storage area.

“In an industry dominated by momand-pop shops, Honest Abe Roofing has succeeded by completely reinventing the way the roofing service industry operates with a customer service and relationship model,” said James Lloyd, VP Franchise Development for Honest Abe Roofing.

• All contractors utilized by franchisees are fully-certified and part of a reliable team of home improvement experts.

• Honest Abe Roofing provides unparalleled in-house financing, including same-as-cash, 0% financing, long-term/low-payment, and even options for clients with sub-prime credit.

c reating a r e S

At Grégoire, we did away with waiters and hosts and made customer interaction a priority. In the beginning, I was the chef, the server, the face, everything. Even now, it is a very small footprint, and there only needs to be three or four people working on running the restaurant. Patrons are right there at the counter, watching us prepare their meals. Right away, the concept was a hit. People loved that they could order delicious, locally-sourced menu items quickly and conveniently to take on the go. It was something nobody else was doing when this started, and still, even now, we really stick out in the fast-casual space because

24 Franchising M aga Z in E Usa

My years in the fine dining world taught me what I wanted for my concept and what I didn’t.

The idea came to me that I could do away with the fuss of a whitetablecloth dining experience and offer premium food to customers in an intimate, carry-out environment. I worked with my wife to find the perfect spot for a neighborhood gourmet to-go concept, and in 2002, Grégoire opened its doors in Berkeley, California.

We always cooked at home; I was 14 years old when I went to my first restaurant, and it amazed me. That planted a seed in me, and I decided to go to cooking school and work in fine dining establishments throughout France. Afterward, I spent many years working with Ritz Carlton in San Francisco, Boston and Puerto Rico. After all those years in fine dining kitchens, I had a spark of passion to open up my own restaurant. My experience had given me a great deal of insight into the parts of the business that I liked — and those that I didn’t.

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I respected the high-quality food on the menus, but I didn’t really enjoy the dynamic between the front and back of the house. I have always been very personable and didn’t like the separation between us cooks and the patrons consuming our creations.

have yo U r say: Grégoire Jacquet

Food has always been the main focus of my life. I grew up in a small city in France, with a big garden where we grew all their food and prepared meat from our homestead. My mom was a fantastic cook, and I learned from the best.

Franchising M aga Z in E Usa 25

For two decades now, I have immensely enjoyed the quality of life that Grégoire has provided me. When I worked in fine dining, I would work dreadfully long hours and rarely get to spend time with my loved ones. Owning the restaurant has provided me with the freedom to have meals with my family. As we open up the brand to franchise opportunities, I am excited to offer those same benefits to new owners.

What Grégoire offers to both customers and potential franchise candidates is a novelty. We are not cookie cutter and not an average restaurant. These niche services we provide in the community really stand out. The cost to open a Grégoire franchise ranges from $298,924 to $420,100. For more information on franchising with Grégoire, visit www.gfranchise.com. of the quality of our food. Most quick options are pizza or a drivethru type eatery. That couldn’t be further from what we offer; we have items that no one can compete with. Every market that Grégoire enters may have a different menu and use different ingredients from various providers in different areas. When we’re in Texas, we’ll use farmers from Texas, meat from Texas, vegetables from Texas — anything we can use from the local area. That’s a big differentiator between us and other restaurant franchises.

And because Grégoire is a small space, I ensured that all the seemingly little details were perfect, not just the food. Everything that we have done for Grégoire is something that has been very well thought out. It’s very important to consider every part of your processes as a business owner, from the design of the take-out containers to the kitchen layout. When we first opened, I knew that the boxes we served the food in had to be sturdy enough to keep the food hot and have a sleek, eye-catching look that would add to our brand recognition. After about Grégoire: French-trained chef Grégoire Jacquet had a vision of a local restaurant offering quality fine dining-style food with the convenience of a quick carry-out experience. In 2002, Grégoire opened its doors as the first fine-fastcasual restaurant concept that serves gourmet sandwich and salad dishes, its famous potato puffs and scratch daily fresh-made french fries, all served in a custom-designed take out box. After two decades of serving the local Berkley, CA community, Grégoire has launched BayopportunitiesfranchisingintheGreaterArea.

searching and being dissatisfied with options in the marketplace, I took the onus upon myself to use software and make my own patented containers.

Franchising with Grégoire provides a unique opportunity to own a restaurant that serves high-quality food without needing a huge staff and footprint or in-depth culinary knowledge. This is a business model that is designed in a way that makes operations easy for the franchisees, as the franchisor handles things like prep work and quality control. The main focus of those in the restaurants is to assemble the meals and hand them off to customers with a smile.

Thinking about the workflow in the kitchen is also vital. Less equipment and fewer steps mean more efficient service. That’s why Grégoire locations are designed to have a compact assembly kitchen, where they receive pre-prepared ingredients from a central hub where the initial work is done. This keeps operations in the restaurants streamlined and low overhead for franchise owners. We don’t need culinary-savvy franchisees; we just need people who are good managers and great at customer service.

www.FranchiseExpo.com Supported By: Create Connections with Franchising’s Most Qualified Prospects As the only IFA-sponsored expos, our events are the perfect opportunities to showcase your brand in front of motivated, qualified entrepreneurs prospects who have already shown interest and initiative. 60% of these attendees plan to invest in a year or less, and your brand could be their next move! For more information, contact Dana Matthew Stein at Dana.Stein@Comexposium.com

t he r ace tO p lace: H OW THE B OOMER GEn IS B IRTHI n G M ORE BUSI n ESS t he h O me care S ervice indu S try need S a techn O lO gy revO luti O n SEptEmbEr 2022 in S eni O r care t h e n ati O n’S l eading i nhO me h ealth c ar e p r Ovider COVER STORY laTEST n EWS

The NerdsToGo Difference As a potential recession looms over the economy, many have become fearful for their job security and losing their sole source of income to support themselves and their families. What many may not know is that franchising is a great option in these trying times, especially with ® Since 2003, NerdsToGo has provided simple path to overcoming the pain points of technology. Friendly and approachable Nerds offer solutions for efficiency and security for small to medium-sized businesses, as well as the individual who needs help with personal computers, devices and home networks. As a Managed Services Provider for business, through our NerdAssure program, the Nerds can assess, design, and support IT networks while providing remote support and vendor management. Today, their locations throughout the United States have helped countless customers with a wide range of technology needs. Recently, as many companies have become either partially or fully remote, NerdsToGo’s services have become critical now more than ever. This need, and NerdsToGo’s proven business model, gives their franchisees the support and security they need to weather challenging economic climates, making franchising with NerdsToGo great option to turn to in these uncertain times. The Growth of Remote Work Since the first quarter of 2020, we’ve experienced a dramatic shift in remote work trends and expectations. Most employers were ill-prepared for their workforce to work from home, but thanks to technology such as video conferencing services, direct messaging platforms, and screen-sharing capabilities, remote working is going smoothly for many businesses. Now, employers are embracing flexible schedules for their remote teams worldwide, leading to new remote work trends and more remote work options. With several studies conducted on the growth of remote work, trends have appeared to support the idea that remote working is here to stay, at least for the cover story: NerdsToGo One Of the Best OptiOns When Looking for Recession-Resistanta Franchise next few years. Of course, there will always be those who prefer working in an office. However, with the growth of fully-remote and hybrid work schedules, whether employers are ready or not, providing workers with flexible work arrangements will give many companies an advantage over other employers in terms of hiring and business. Where NerdsToGo Fits in This growth in remote business has allowed NerdsToGo to aggressively target franchise growth across the United States as the demand for in-home technology solutions continues to increase with the continued rise of remote workers and “Remotebusinesses.work is part of the ‘new normal,’ and we see a huge opportunity for managed IT services for both small and medium-sized companies,” said Mark Jameson, Chief Support and Development Officer at Propelled Brands. “NerdsToGo is attractive to many potential franchisees because of its strong business model, customer satisfaction ratings, and outstanding leadership. With an increasing number of organizations realizing the benefits of remote work, the need for an IT company has also risen.” This is where NerdsToGo shines not only as an organization but as professionals in the field of tech repair. The company offers large variety of consumer and B2B services which include commercial virus

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10 Franchising MagaZin Usa removal and spyware, to name a few. The NerdsToGo mission is to assist all of their clients with IT support. Technology should only make people’s lives better and easier. When computer or electronic device breaks or starts to malfunction, it has stopped providing a benefit and has become a problem. The Franchisees of NerdsToGo In response to this rapidly-growing need for IT services, NerdsToGo is constantly seeking qualified franchisees to become franchisees to help the brand expand across the United States. To assist, NerdsToGo will supply all franchisees with the resources, training, support, and information required to start, build and maintain a successful business. Prospective franchisees do not need experience in information technology but should have a strong desire to grow a successful business in their local community, developing relationships with small business owners to become their outsourced IT department. NerdsToGo has developed proven worldclass business processes that every franchisee can buy into, trusting that the methods shared with them will be guide to success. These tried and proven methods NerdsToGo provides have led franchisees within their network to create successful businesses.

VOL 10, ISSUE 10, SEptEmbEr 2022 The magazine for franchisees • WWW.franchsingmagazine U sa com COVER STORY annOunCEmEnTS fROm ThE induSTRY 8SucceFearOvercOmingOFSSactiOnSleadtOSucceSScOmmunicatiOniSeverytjing nerdStOgO One Of the Best OptiOns When LOOking fOr a recessiOn-resistantfranchise FranchiSing newS SpECial fEaTuRE SeniOr care

Franchising M aga Z in E Usa 29 s E nior car E F ranchsing contents On the Cover 32 executive Home Care:: the nation’s Leading in-home health care Provider What’s New 30 Franchising News Announcements from the Industry Feature Article 34 Chris Conner: the race to Place: how the Boomer gen is Birthing newechnologyBusinesservice ow the Landscape of the senior ndustry has changed to keep up enior Population has franchise opportunities 32 34 38 36 40

for Patek Phillipe’s U. s . operations.

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“ i am excited to lead strategic initiatives to improve all it services at atc h ealthcare,” said g ultz. “My goals include providing a solid customer experience for not only our corporate users but all our franchisees so we can provide a consistent, efficient and secure approach to the technology needs for our organization.” atc h ealthcare is the established leader in healthcare staffing, nationwide. atc empowers world-class care by providing qualified healthcare professionals across disciplines nationwide. named among Forbes’ Best temporary staffing Firms for 2020, the atc brand provides nurses, LPns, and certified nursing assistants across a multitude of disciplines in more than 65 territories nationwide. atc h ealthcare is staffing industry analysts’ 29th largest healthcare staffing firm in the U. s ., and the fourth largest per diem nurse staffing firm nationwide. atc provides per diem, contract and travel assignments for hospitals, healthcare facilities and senior living locations nationwide, offering support 24 hours a day, 7 days a week. For more information, visit atchealthcare.com or email Marilena o ’Neill at moneill@atchealthcare.com.

Financial and Technology Veterans to Support n ational Healthcare Franchise Growth

30 Franchising M aga Z in E Usa atc h ealthcare Appoints Executives to Key Posts

-ATC Healthcare, the national leader in healthcare staffing, announces today the hiring of two key executives at its corporate headquarters. s cott Gultz is now the company’s Chief Information o fficer (CI o) and Janice Pizczatowski joins as Controller. g ultz is responsible for the overall vision and direction of atc’s technology infrastructure. h e will plan, implement and administrate the development and use of technology throughout the organization. h e intends to work closely with franchisees to assess user needs to ensure each location can focus on the business of healthcare recruitment and staffing. h e is also responsible for safeguarding Protected h ealth information (Phi) under h ealth insurance Portability and accountability act of 1996 (hiPaa). g ultz reports to atc’s chief o perating o fficer, Marilena o ’ n eill. Piszczatowski joins the company as atc’s controller. h er responsibilities at atc include administrating corporate accounting operations, ensuring effective reporting systems and analyzing existing operations for potential performance improvements. h er role is critical in supporting the extensive back-office support that atc h ealthcare provides every franchise partner including payroll and invoice support, allowing franchisees the time to focus on human connections. she reports to atc’s chief Financial o fficer, Edward silver. “atc h ealthcare continues to provide a deeply crucial service to our hospital and healthcare facilities across the country as they navigate staffing shortages,” said atc h ealthcare cEo, david s avitsky. “Both s cott and Janice bring deep experience and passion for their respective roles that will ultimately support all our clients, customers, and staff so we can focus on providing care wherever it is needed. We are thrilled to welcome s cott and Janice to the atc h ealthcare family and look forward to their contributions to the leadership Piszczatowskiteam.”held a previous role as controller at Piping r ock h ealth Product of Bohemia, nY, where she was responsible for the recruitment, supervision and training of accounts payable, accounts receivable and general accountants. she also worked closely with the cFo to grow and scale the finance department. “ i am ready to take on this new role, bringing my leadership skills and passion to atc h ealthcare – a company with such a strong mission and vision,” said Piszczatowski. “ t he back-office services that we provide our franchisees is unique to the company, and i am excited to help grow atc h ealthcare alongside an amazing team.”

g ultz comes to atc h ealthcare from nYU Langone h ealth, an academic medical center based in n ew York city, where he managed the nYU Langone Brooklyn h ospital center it clinical d esktop support team. his team’s responsibilities included supporting all clinical technologies for the center, providing 24/7/365 end user support and deploying hardware throughout the facility. Previously, he worked as d irector of it support s ervices

Steady Growth Helps Rank the Healthcare Leader as

ner GY homecare Launches New National Brand Campaign, THE “SYNERGY EFFECT” our mission statement, our loyal patients, and the hard work and dedication of our partners and employees.”

Fastest-Growing

Building upon the notion that synergy happens when you bring people together to create more than they are individually, a merican FamilY c are Moves Up On the Inc. 5000 List for Eighth Time s Y

Birmingham-based aFc, celebrating its 40th year of caring for american families, is listed at n o. 3,064 on the distinguished list, up more than 450 spots from last year. t he rank change on the list is attributed to aFc’s impressive 176% growth in the last three “years.thisprestigious ranking is a testament to the hard work of our entire organization,” said d r. Bruce irwin, Founder and cEo of aFc “When we opened aFc 40 years ago, by listening to the consumer, we sparked a healthcare revolution that continues today. We estimated that we have provided affordable, accessible quality health care for more than 100 million patients across the country — something that wouldn’t be possible without our adherence to sYN erGY HomeCare, the fastest growing home care franchisor in the nation, an entrepreneur 500 ranked enterprise and a Top 200 Franchise according to Franchise Business r eview, has launched a new national brand campaign. advertising agency of record Luckie & company created an omnichannel experience centered around the “ sY nErgY Effect,” a new brand platform that demonstrates how sY nErgY h ome c are caregivers positively impact the lives of the people they care for and their families.

“ t he home care space is growing exponentially to meet the demand of the aging population. a s the fastest growing national franchisor in the space for the past two years, it is an optimal time to launch our new national brand campaign,” said Jennifer chasteen, chief marketing officer of sY nErgY h ome c are.

“ t he assistance sY nErgY h ome c are provides has a ripple effect that positively impacts the lives of clients and their families and extends far beyond the compassionate care we’re known for,” chasteen added. “We are proud to help propel lives forward in so many ways. http://synergyHomeCare.com. one the n ation’s Companies

aFc pioneered the concept of consumer-driven, accessible primary and urgent centers. Each facility features a high-tech, high-touch approach, including digital x-rays, on-site lab testing, state-of-the-art diagnostics, and electronic medical records. Welltrained, compassionate healthcare professionals staff the clinics, resulting in high rates of patient satisfaction. For more information, visit americanfamilycare.com. the campaign showcases the synergy between caregivers and care receivers “Withalike. synergy in the brand name, it was refreshingly simple to point to the synergistic effect between those who need care and those who provide it to them,” said Maria g oodall, g roup creative d irector at Luckie of Luckie & company.

Franchising M aga Z in E Usa 31 American Family Care (AFC), the nation’s leading provider of accessible primary care, urgent care, and occupational medicine, secures a spot on the prestigious Inc. 5000 list of the country’s fastest-growing private companies for the third year in a row and, overall, its eighth time to appear on this list.

As the number of Americans aged 65 and older continues to grow exponentially, so does the need for quality elderly care. To match this

meet e xecutive home care’s new chief Growth officer and leadership team To keep up with the high demand for in-home, personalized care, Executive Home Care embarked on curating a brand relaunch. To kickstart the brand overhaul, Executive Home Care appointed Tim Hadley as the brand’s new CEO, while naming Jason Wiedder as Chief Growth

Jason Wiedder, Chief Growth Officer

presencehealthCare,Executivedemand,Homeafull-service,premiumin-homecarecompany,seekstoexpandtheirandopennewfranchisesnationwide.

Every caregiver at Executive Home Care is uniquely trained, allowing them to give in-depth, day-to-day care for clients.

Understanding that the caregivers are pinnacle to the health of their clients, Executive Home Care conducts a comprehensive vetting process to ensure a strong partnership and personal connection between each client and caregiver.

about e xecutive home care

32 Franchising M aga Z in E Usa cover story: Executive Home Care e xeCutive h ome Care: t he n ati O n’S l eading i n- hO me h ealth c are p r OviderfranchisincareseniorGfeatUre

e xecutive home care’s services

The brand offers a variety of nonmedical services ranging from weekly companionship visits to full-time personal and homemaking care. Each plan is tailored to the individual to fully meet a client’s needs. Executive Home Care also offers other specialized programs, such as home to hospital transition care, care for a broad spectrum of health conditions, fall risk and home safety plans, and assistance in managing insurance policies.

Founded in 2004 and franchising since 2013, Executive Home Care has a strong understanding of the significant responsibility of providing in-home care. As the nation’s leading in-home care provider, the brand offers a wide range of service options and care programs, setting out to improve the quality of life and establish peace of mind for both clients and their Accordingfamilies.toAARP, approximately three out of four American adults over 50 are much more comfortable living in their own homes, amidst their personal treasures and familiar surroundings. Executive Home Care sets out to enhance the well-being of those in need with a commitment to service excellence. The company follows their brand promise of building exceptional C.A.R.E., which stands for showing compassion, being attentive, showing respect and providing excellence.

Executive Home Care is actively seeking single and multi-unit franchise partners with a strong entrepreneurial spirit who have heart, empathy and a passion for helping people. Franchisees will receive help with planning and business development from opening day to longterm planning, as well as continuing education, access to exclusive software planning, and an elite sales and marketing approach. Including the franchise fee, the initial investment for an Executive Home Care franchise is between $99,000 to $175,000.

For more information about Executive Home Care, please www.executivehomecare.com.visit

l-R: Greg Esgar, CFO; Rima Chaudhari, Director of Training and Development

The partnerships have created an easier avenue for the brand to connect franchisees with their skilled caregivers, and increase scheduling efficiency at all Executive Home Care locations.

“An important criterion for us is ensuring that we have a large team of qualified caregivers to meet all client demand, and pairing them with the correct client to meet their needs,” said Jason. “The new state-ofthe-art communication software will allow us to quickly connect our franchisees to a wide network of skilled caregivers.” own an e xecutive home care Franchise The combination of elite software, a stellar leadership team and determination to provide the best care have put Executive Home Care in a prime position for their expansion across the nation.

Franchising M aga Z in E Usa 33 Officer. Prior to joining the team, Tim spent nearly two decades providing strategic business planning, growth strategies, and data analytics in several healthcare fields, including in-home care, ambulatory care, and medical equipment sales. Jason brings to the table nearly 20 years of experience in both the franchising industry and in-home care sector. Jason has played an integral part in the growth of a number of franchises, including his work with Senior Helpers, a brand he helped propel from three locations to 275 during his “Histenure.experience and results speak for themselves, and make him the ideal person to assist in bringing Executive Home Care to new heights,” said Tim Hadley about Jason. “While Jason will play a huge part in our future growth, we are lucky enough to have built an A-team that a lot of smaller companies usually don’t have,” continued Hadley. “In May, we dubbed Kevin Porter as our Senior Vice President of Franchise Operations, who brings over 20 years of franchising homecare and healthcare operations experience with him. We’ve also added a Chief Financial Officer in Greg Esgar, and promoted Rima Chaudhari to Director of Training and Development after being with us for four years. Altogether, the Executive Home Care leadership team has approximately 75 years of in-home care/healthcare experience.” e xecutive home care’s rebranding As the leadership team was ushered in, they brought with them a new logo, a fresh website look, and innovative software and policy upgrades. Executive Home Care has partnered with third-party organizations to streamline both their scheduling and communications practices.

Kevin Porter, Senior Vice President of Franchise Operations; Larry France, Director of Franchise Development; Tim Hadley, CEO; Jason Wiedder, CGO

34 Franchising M aga Z in E Usa featUre acticLe: Chris Conner | Founder | Franchise Marketing Systems

ace tO place: hOw the B OO mer g en i S

t he r

Birthing mO re Bu S ine SS

unrelenting demand. A call is being sounded for people with business knowhow and passion for caregiving to step up and serve this market. Bonus: it’s worth Asbillions.aperson who is seeking a business opportunity in this very fruitful industry, what concepts are out there for you?

franchisincareseniorGfeatUre

“ The senior population is growing. People don’t just want to age — they want to age gracefully and families crave peace of mind from quality companies.”

chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. visit www.fmsfranchise.com for more information

Let’s start with an innovative concept that captures all segments of the senior living and assistance industry — the consultants. Placement Helpers is once such a consultation concept. The brand first connects a client with a senior care advisor who assesses a person’s physical, financial, and geographic needs. Next, the various options for care or living are discussed and a match is chosen. Finally, the company connects the clients with a pre-screened company. Complimentary tours are given

From this year to 2030, the U. s. assisted living facility market is expected to grow at a CAGr of 5.48% says grandviewresearch. com. This population has an estimated 71.6 million people, only surpassed by the millennial generation. The need for better living conditions, in-home care, respite for caregivers and adult children and daily errand assistance is growing every day as the Baby Boomer generation ages. There are several different concepts that cater to this population and many flex to the resources or desires of a franchise owner. There is not only a need for businesses in this segment — there is a staggering,

“

Are there concepts out there that are a fit for someone with no medical background?

The senior population is growing. People don’t just want to age — they want to age gracefully and families crave peace of mind from quality companies. Feel great about your business with a senior-related business like the ones we discussed here. To find a franchise that fits you, reach out to the FMS Franchise team at www.fmsfranchise.com.

Franchising M aga Z in E Usa 35 and the senior care advisors stay in touch with the client to ensure satisfaction. All of the major senior living options are encompassed within the companies’ 3000+ network of senior care communities and home care providers — independent living, assisted living, memory care, and in-home care.

In-home care is also ripe with recurring revenue. These are daily or weekly services. Some short-term assistance services are available with concepts like these, such as hospital-to-home care or temporary care after an injury, but these franchises steadily see repeat clientele.

In-home care wears many faces and is ideal for someone who has a passion towards hands-on care and one-onone communication. When a person is ready to go from an independent living situation to assisted living, it means they are in need of help with activities of daily living.”

A step beyond the ADLs are medical services which involve specialized care from a qualified professional, such as a nurse. Although healthcare experience is not required, many concepts can get started with very low overhead as a single operator-employee business if the franchisee has the appropriate qualifications. One example of this is Compassionate Helpers which offers a span of services pertinent to the various living situations in which seniors may find themselves. Multiple highly necessary services for clients translate into multiple revenue streams for the franchisees.

Yes! Besides the aforementioned Placement Helpers, many businesses out there simply help with finding assistance or the transition to assistance. Another such concept is Organized Senior Moves — the name says it all. From a homebased office, an owner assists with the physical transition either to or from any assisted living, personal residence, or senior housing complex. Goshenite Senior Services is a company that takes it a few steps further, helping with estate content sales, driving services, and more.

What about those with a passion for handson assistance or who have a bend towards In-homehealthcare?care wears many faces and is ideal for someone who has a passion towards hands-on care and one-on-one communication. When a person is ready to go from an independent living situation to assisted living, it means they are in need of help with activities of daily living (ADLs). These include various non-medical activities, such as showering, dressing, or walking. There is no need to have medical licensing for this field — clear communication, great management, and compassion are all that are needed.

As more and more seniors choose to age at home, these brands are rising to the challenge by providing unique services with regularly scheduled home maintenance, a range of in-home care options and physical therapy. safety assessments for each home before modifying the space accordingly to make it safer and more comfortable for seniors, reducing the risk of falls and other health Andhazards.while most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. Whether that means changing a lightbulb, raking leaves or making largescale adjustments to the home, TruBlue provides house care services that are designed to keep seniors comfortable in the Afterhome.seeing strong growth in 2021, doubling our year-over-year revenue for the second straight year and adding 18 new franchise locations so far in 2022, we are well on our way to reaching our year-end goal of opening 40 new TruBlue locations and reaching 100 total units in operation. With awareness around the importance of aging in place skyrocketing in the wake of the pandemic, TruBlue Total House Care has secured several nationwide partnerships with senior care providers this year, and prospective franchisees are increasingly recognizing the strength of the TruBlue business model.

truBlue total house care TruBlue Total House Care, for which I serve as president, is the only national provider that specializes in total house care for seniors, both inside and out. In addition to handyman services, ongoing maintenance and repairs, yard work and seasonal projects, we are certified to provide home safety assessments, home improvements and modification projects to improve the overall safety and quality of life for seniors at home. With medical technology helping people live longer, many seniors expect to age in the home they’ve had for decades. But aging in place becomes increasingly more difficult without proper home modifications and maintenance. TruBlue addresses that problem head-on by performing thorough

franchisincareseniorGfeatUre

inhome therapy

36 Franchising M aga Z in E Usa franchisor in D e P th: TruBlue hOw t he l and S cape OF t he Seni O r i ndu S try h a S c hanged tO Keep u p w ith a B OO ming Seni O r pO pulati O n

According to recent AArP data, 77% percent of adults 50 and older want to remain in their homes for the long term. It’s a trend that has continued to grow as a result of the CoVId -19 pandemic, nurse shortages and the rise of telehealth, positioning the senior care industry for major growth over the next 15 to 20 years. To cater to this increased demand and opportunity for growth, several franchise brands are navigating significant expansion, emerging as clear industry leaders and finding unique, effective ways to help seniors successfully age in place.

InHome Therapy is another senior care brand seeing significant growth. The first-of-a-kind Home Therapy as a Service (HTaaS) company is building a nationwide community of talented and passionate therapists equipped to meet the demands of a changing healthcare landscape. As labor challenges quickly become the number-one headache for business owners — and as the demand amongst aging baby boomers outpaces the available labor force — physical, occupational and speech therapists are in short supply.

With Right at Home, ongoing home care is requested by the family, not by a doctor responding to a specific incident. In this way, Right at Home offers franchisees access to a great symbiotic relationship with other healthcare providers.

In the wake of the pandemic, more families are looking to move loved ones out of assisted living facilities and bring them back home where the families have more control over their loved ones’ safety, making in-home care even more important in the healthcare industry, especially with the rise of telehealth and hospital-at-home Lookingmodels. ahead, the healthcare industry is going to need more companies like Right at Home to work alongside episodic care providers. For example, in many cases, an incident will occur and a doctor will approve a home healthcare provider to come to see a patient. The problem is that once the specific episode is over, the patient is expected to return to normal life.

the InHome Therapy brand has continued growth by expanding its talent pool with the goal of hiring more than 200 full-time therapists across all markets within the next four months, growing its sales team by hiring eight new full-time market development managers, expanding the business further in the states in which they currently operate.

As a result, while many other businesses struggled, Right at Home saw major expansion during the COVID-19 pandemic and plans on adding another 15 franchise locations by the end of this year. Overall, the senior population is expected to reach over 80 million by 2040, and by finding unique ways to satisfy that population’s expanding and evolving needs, brands like TruBlue, InHome Therapy and Right at Home are well-positioned to mirror that growth.

In an effort to close that gap between increased demand and decreased practitioners, most staffing agencies act as traditional brokers, identifying qualified therapists and assigning them to patients. This method is often ineffective when it comes to retention, and InHome Therapy aims to bring a more relationship- and community-oriented model to the industry by investing in training therapists and providing ongoing support throughout their InHomecareers.

Thisplace.year,

“ With medical technology helping people live longer, many seniors expect to age in the home they’ve had for decades.” right at home

Therapy leverages its unmatched systems, processes and tools to unlock a new approach for delivering sustainable and measurable results to home therapy patient care, ensuring that patients, agencies and therapists rise together. The brand offers ongoing training and continuing education, and most importantly, the leadership team really listens carefully to the needs of the therapists in the field, resulting in a stronger community, more career development opportunities and a greater emphasis on the purpose-driven reason therapists join the industry in the first

The company also signed contracts with leading home health agency offices across Indiana, with the plan of treating patients in 57 of Indiana’s 92 counties by year’s end.

Right at Home is a fast-growing in-home senior care franchise that boasts 600plus locations worldwide. The brand’s caregivers provide a range of in-home care options for seniors and adults with disabilities, including helping with dressing and hygiene, providing medication reminders, and providing transportation to medical appointments.

“ While most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home .”

Earlier this year, for example, InHome Therapy grew its footprint by 10% in Western Florida and Los Angeles with the acquisition of Contract Therapy Services, Inc., a therapy company that provides physical, occupational and speech therapy.

Franchising M aga Z in E Usa 37

Understandably, seniors who have rarely “plugged in” might feel intimidated by any new technology. According to the Pew Research Center, about one in four seniors don’t the internet, and some in more rural areas face connectivity issues. But, if the internet is available in a senior’s area, family members should encourage them to begin using it. Try showing your loved one how easy it is to watch videos on demand or talk to family members in real time to And,start. if your older family member is already familiar with the internet or smartphones, then getting them to see the value in using technology to schedule doctor’s appointments or find online exercise classes or brain teasers to help them stay physically and mentally fit without leaving the house is a plus. As a bonus, technology can also be used when t he ho M e care in DUstry neeD s

service

It’s no secret that technology has improved the way we shop, bank, drive and communicate. even in the medical field, technology has improved the way we are diagnosed, treated and receive updates from our doctors. But modernization doesn’t seem to be as prevalent in the non-medical home care services industry. In fact, the daily practice of taking care of older or disabled Americans in their homes seems to have changed very little while the rest of the world is speeding across the internet or interacting at breakneck speed. But innovation in this industry is coming and should be welcomed with open arms by home care businesses, caregivers and clients alike. We’ve all heard that seniors are sometimes more reluctant to accept change and embrace technology, but most older Americans today have already had experience with computers, smartphones and smart TVs, so they are no longer newcomers to technology. embracing the future

it’s time to wind down. Seniors who are active online can download everything from movies to music to online books without the burden of traveling to a movie theater, library or bookstore to get their Asentertainment.seniorsrealize how technology can empower them as they age, most will begin to embrace the change and accept the reality that technology is here to stay. easing the burden of the home care worker

Jeff s alter began his career in senior care in 1991 working for a home health care agency in Odessa, Texas. Four months later, he started his own senior care service to provide seniors with the non-medical care they need to stay at home. In 2002, Caring Senior Service began offering franchises and today has locations in over 50 markets nationwide. for more information on c aring senior service, please visit https://www.caringseniorservice.com/.

As technology advances, it also becomes more user-friendly, intuitive and accessible, which makes it easier for everyone from the most online teenagers to older parents striving to age in place at home.

In addition to empowering seniors to maintain some control over their lives, technology can also ease the burden of home care workers, who do far more than just help seniors and the disabled with Homechores.care workers also maintain medical schedules, communicate with family members and provide visit information that informs a client’s family or is required by their employer. Technology can help these caregivers:

A tECHNO lO g Y rE vO lutION

38 Franchising M aga Z in E Usa e XP ert a D vice: Jeff Salter | Caring Senior Service

franchisincareseniorGfeatUre

A study Journal of Accountable Care found that home healthcare often results in lower costs, lower hospital readmission rates and faster recovery times. Boosting tech to give home care workers the right tools In addition to helping caregivers provide better service to their clients, innovation also helps them increase their access to continuing education and can be used to recruit a new generation of younger workers into the home care field.

Younger workers have been exposed to technology their entire lives, so providing them a workplace with antiquated communications and workflow systems is not very inviting when recruiting future caregivers. Plus, providing them with easy, accessible ways to further their education or maintain certifications online also helps with Finally,retention.technology can assist home care workers with the tools they need to stave off burnout. While our aging population is increasing, home care businesses are seeing a shortage of workers, which is placing more burdens on their current staff. Innovative solutions are necessary to help workers offload some of the physical duties while offering them methods to contact support and assistance in real time. the future is here

in the American

Today, caregivers can already be notified when their client needs to take their medication but it’s not unrealistic to consider that future innovation may help seniors complete hospital recovery stays from a “homespital” or gather biomarkers to assist home care workers with meal planning and customized exercises that best benefit the client.

At Caring Senior Service, for example, we are already putting a tablet in every home to help our clients, our team members and their families stay in contact. These tablets come preprogrammed with the Tendio® Family Portal, which is Caring Senior Service’s proprietary software designed to help seniors remain engaged as they age at Thehome.portal provides a secure, cloud-based platform that is accessible by the senior, their caregiver and their family 24 hours a day, seven days a week. The software offers real-time video conferencing, caregiver tracking, electronic timesheets and a messaging center. This technology provides support for seniors living at home while also monitoring trends so that our caregivers can make active adjustments to the services they provide. Caring Senior Service has already improved our workflows and enhanced our service deliveries with the use of this platform.

Caring senior service founder & Ceo Jeff salter will be discussing Innovation In Home Care at 11 a.m. on Oct. 25 at the National Association for Home Care and Hospice’s (NAHC) Annual Conference and e xpo.

Franchising M aga Z in E Usa 39 • Create service plans • Make medication lists • Schedule activities for their clients • Maintain their own schedules • Keep up with doctors’ appointments • Update paperwork

By offering new technologies, providing training to both caregivers and the seniors they serve, and accepting that change will happen, we improve the outlook for both seniors and the industry as a whole. Technology has to be seen as a beneficial alternative to the antiquated systems many home care services currently use in order to become more widespread. And, the only way to achieve that is to invest in innovation and use it in ways that benefit the workers, the clients and the client’s families.

In addition to being able to let a client’s family know in an instant how their loved one is feeling from day to day, the home care community can benefit from devices that allow them or the senior’s family to remotely monitor their loved ones for accidents or keep an eye on their vital signs.

2019

40 Franchising M aga Z in E Usa franchisor in D e P th: Assisted living locators aSS i Sted lOlivingcatO r S h a S Franchi S e Opp O rtunitie S franchisincareseniorGfeatUre

And that’s why assisted living franchise opportunities are being built at such a rapid rate–necessity. There is a need to show empathy and provide care for our largest generation, which happens to be the oldest. Senior assisted living franchises are popular for construction projects and community undertakings for medical professionals, caregivers, and even venture capitalist groups. There is a great need according to the American Health Care Association (AHCA).

one of the fastest-growing segments of business today is the assisted living franchise opportunities that abound across the country. The reason for that growth shows more about its reason than only statistics.

The country has 28,900 living assistance service franchises (42%) and corporateowned facilities (56%). That’s 996,000 licensed beds, which averages 33 beds per assisted living community. The needs for senior living are numerous, ranging from memory care to therapy (e.g., physical, occupational, speech) and even hospice. Yet, only one thing connects these senior living assisted franchises and corporate locations–the people in need.

did you know the largest generation of living americans is the Baby Boomers? These people, who are between 57 and 75 years old, total 69.6 million. These are your grandparents, who are now retired and potentially needing help. Many of them can still live productive lives, but because of illness, fatigue, or other aspects of aging, they need supervision to ensure they get the most out of their lives.

Living Locators was created to answer those questions and assisted living franchise opportunities are available to provide complete care for those Baby Boomers.

Depending on the level of independence and care your parent desires and needs, home care solutions or other senior living communities may be a better fit. Learn more about the various options. And if you think you will never find a person with that kind of answer, what if it were you? You are here, so you want to explore options for business ownership. However, you also have a loved one that may require assisted living. What if you were the angel you were just wondering existed? An Assisted Living Locator franchise becomes a place of answers, a comprehensive guide for families who need everything for advanced family care. What they need–what your community needs–is an advanced living placement franchise. Your family is unique, but your love for them is not. Your future is unique, but the drive you have to make all you can is not. What if you could do both to fortify your loved one’s future and your own. Assisted Living Locators can make that happen.

assisted living Placement Franchises are for sale now We are an Assisted Living Franchise, and you may not have known there is a business to fill this need. There are more than 100 locations nationwide, and each is available to find the best place for those loved ones to live and keep active. Most importantly, we provide clientcentered services that keep the costs away from the pressing need for flexible placement options openly and ethically.

An Assisted Living locator care advisor meets with a family to discuss available and appropriate options for senior care. We evaluate all aspects of your senior situation to find the right match: health care needs, religious and political affiliations, mobility requirements, budgets, desired social activities, locations, or the 1001 ways that make your senior unique. Our franchise owners are compassionate and inherently concerned with the living needs of our clients, someone else’s parents, or other relatives. An assisted living placement franchise is the answer to a question familial caretakers don’t know to ask. an investment today, an answer tomorrow Do you remember “the talk?” That time your parents sat you down and had what has to be one of the most cringe-worthy conversations you’ve ever had? Well, now it’s your turn. The twilight of their lives is here and now. You get to invest in them what they did for you for decades. This talk is difficult to have with Mom or Dad, Grandma or Grandpa, Aunt or Uncle. Talk to them as soon as possible, before any situation becomes urgent. The choices are many, but the correct answer is the difficult one to make. You will be searching everywhere for the perfect place to take care of your loved ones. There are assisted living franchise opportunities out there to be filled. And when you find an owner of one of them, the idea of placement may not come up. Typically, that’s “your job.”

Franchising M aga Z in E Usa 41

The business is senior adult care, and many professionals are employed to care for them in a hospital, home, or assisted living center. The problem is the care is sometimes incomplete. Their loved ones don’t know what they don’t know. They can travel to these assisted living centers asking questions that they believe will create the best care. However, if they aren’t asking the right questions, those loving people–usually the children of the prospective tenants–won’t get the correct Assistedanswers.

Assisted living franchise opportunities may not be something you have considered as part of your vision to own your own business, but feel more than a profit, but a purpose. Anyone can serve food, clean homes, and deliver goods. While those are worthwhile ventures, there is something different about helping our oldest generation and, in turn, removing the stress from their children or loved ones. So, what would that be?

“ Anyone can serve food, clean homes, and deliver goods. While those are worthwhile ventures, there is something different about helping our oldest generation and, in turn, removing the stress from their children or loved ones.”

o N Is eV erYTHING -

1. Formal and informal - Formal communication is usually thought-out, written, and filed for future reference. This information impacts your team in some way. Successful franchisees documenting, communicating, and preserving their systems is an example. Informal communication happens around the water cooler, in the breakroom, or worse, it’s in the “grapevine.”

lead tO Succe

4 types of communication:

effective communication between franchise owners and their team is critical for success. You, franchise owner, are your team’s leader. They look to you for answers, inspiration, and expectations. Therefore, it’s your responsibility to learn how to communicate effectively. This skill also reduces your stress if you ever wondered something like, “why won’t my team do as I ask,” or “Phil never listens to me when I ask him to be nicer to clients,” or worse yet, the rumor mill is the source for most information in your company.

There are 4 types and 6 objectives in organizational communications. Franchisees have their styles, but the basic communication types and goals remain the same.

Luke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. to learn more about Luke and how Bella vista executive advisors can help, please click here www.bellavistaexecutiveadvisors.com O S SS - Co MMUNICATI

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42 Franchising M aga Z in E Usa e XPert aDvice: lucas Frey | CEO | Bella Vista Executive Advisors

This communication is misheard, translated wrong, or has many other negatives more often than not.

8 acti

2. The direction of communication is vital to consider. For example, is your audience your partner, a client, or your team?

3. Internal versus external communication shapes the tone of your message.

Franchising M aga Z in E Usa 43

2. Collaborative communication is a free-flowing conversation of ideas and adds impactful value. The successful franchisee knows they need help and seek it out. You are not an expert at everything. This objective can be leveraged in all directions when solving a specific issue or growing your business.

4. Informative communication teaches others something they want or need to know. Hopefully, this article is a good example.

3. Empathetic communication is simply being there when someone is having a fantastic day or one that’s amazingly bad. This conversation is more emotional and lets your team, client, or partner know you care about them. Empathetic, primarily verbal, communication is onesided, and non-verbal communication speaks volumes from all involved.

The following strategies for effective communication are not the end-all. However, they are a start to positively impactful communication with all who influence the success of your business. evaluate and define the context of your assumptions What the speaker may gloss over as “obvious” could be a key point for the listener. Assumptions can be challenging to identify. “Unspoken rules” in an organization need to be clearly defined. Speaking simply and using plain language helps alleviate assumptions. Warren Buffett said, “Never invest in a business you cannot understand.” The same is true for your communications. The best leaders I’ve worked for and with can transform the complex into simple concepts for all to understand.

6 objectives of communication:

5. Successful franchisees will regularly communicate with their team on an inspirational level. Inspirational communication is Coach Luke Fickell inspiring his Cincinnati Bearcats to play the best football game of their lives 13+ times each season. You inspire your team every day. Experience has taught me that leading by example is more impactful than words.

1. Directive communication is like Tom Brady calling a play in the Patriot’s huddle. It’s you telling your team exactly how to get something accomplished. Use this cautiously. If used too often or inappropriately, valuable input from your team goes away.

“ Your message can be written, oral, or a combination, and all should be consistent, concise, and clear.”

4. Your message can be written, oral, or a combination, and all should be consistent, concise, and clear.

6. Passive communication is the message you convey when others watch your actions and results. It is your reputation. As a leader, don’t shy away from the spotlight. Successful Franchisees use this to strengthen their team’s confidence in their leadership.

8 s trate G ies

For i m Pact Ful communication

Have systems in all directions within your franchise for communication that requires immediate attention

Intentionally reduce distractions

Listening with the intent to understand will allow your team to find their solutions. Acknowledge the speaker and ask openended questions to understand better. Yes/ no questions shut down conversations.

Effective communication is usually twoway. Ask open-ended questions and allow time for the response when developing an idea. Open-ended questions lead to more profound answers. Asking pertinent questions lets the other know you are listening. Focus on objective behaviors to temper emotions This skill is difficult. Everyone has their personality. Successful Franchisees focus communication on objective behaviors that are both beneficial and those needing correction. Personal attacks stop two-way communication and can’t be tolerated in your Reducingbusiness.frustrations

e XPert aDvice: lucas Frey | CEO | Bella Vista Executive Advisors

allows open communication. Acknowledge these at the beginning and any that may arise during the conversation. When there’s no way to avoid emotions, it’s best to use an approach like “it makes me feel ___ when you ___.” Feelings are acknowledged, and the communication focuses back on objective Observebehaviors.what isn’t said and how you and your audience are saying it. You do not need to be a micro-facial expert to be able to read your audience. Engagement or lack of is easy to notice in larger groups. You can read a few individuals’ expressions and see your communication’s overall effect on the group. A franchisee can dig deeper into body language, posture, hand/arm gestures, and facial expressions in smaller groups. Look for common ground when dealing with conflicts and build For those situations with extra tensions and emotions, have an escape plan and allow a cooling-off period before resuming. Practice and ask for feedback Impactful communication is a skill with a shelf-life. Take one of these skills and make a conscious effort to practice. Ask for feedback on your progress. In time, practical and impactful communication will be commonplace for you and your Maketeam. a plan to improve your communication skills. Then, step-by-step positive results will happen for you and your team.

Intend to understand by listening 3x’s more than you speak In one-on-one or small group settings where you are trying to discover something, focus on listening and be in the moment. Your ability to focus takes practice. The challenge is not to have other thoughts while someone is speaking, including thinking about the next question.

For example, Alcoa’s Paul O’Neil had a company vision to reduce workplace accidents to zero. So systems were established to notify him personally no matter when a lost-time accident occurred.

Choose the appropriate setting. Whether you’re communicating with your whole team or one-on-one with your GM, choose where to share with the least distractions.

Communicate regularly with everyone in your organization, so it’s routine. Pete won’t get overly anxious when you stop by his area to talk. Regular emails, tweets, and even YouTube messages help keep your team engaged and less distracted by the anxiety of wonder.

Pauses in conversations are often valuable. It gives the listener time to form their following statement or question. Rapidly paced back and forth communication is nothing more than 2 competing monologues. Ask questions

44 Franchising M aga Z in E Usa

nerdstogo.com • 855-951-3840 NerdsToGo is honored to offer 50% Off our Franchise Fee for Veterans

“The military prepares you for this kind of transition in a civilian role,” said Turnbow. “For me, you have to be a good teammate and a good follower before being a great leader. I can be a great leader now because my service taught me what it means to be a good follower and how to play a role on a team.

Roger Turnbow | NerdsToGo - San Antonio NW, Texas

• Extensive business, marketing, and management training • Operational infrastructure tools, templates, and manuals • Our proven approach to sales and customer service • National conferences, training meetings, and information exchanges • Toll-free telephone support • NerdsToGo copyrighted marketing programs As a NerdsToGo franchisee, our entire team supports you and your business with the following: Join the Leading Computer Service Franchise

“It can be difficult, especially if you start from scratch as I did,” he added. “But the best thing about being plugged into NerdsToGo is that a network of franchises and upper management are here to help. Everything about owning a business is learning, and I am learning every day.”

Preparation As we began the refresh process, we promoted Daniel Camp, an experienced industry executive chef, as our Senior Director of Culinary. He had been a fantastic addition to the team and his Casual Dining background was perfect for the rigorous standards that we wanted to hold our menu to. We also have partnered with chefs outside of the company to get feedback, which was of great benefit.

On-premise dining was put to a halt, and we knew we’ve had to evolve and pivot with the times and address the new needs and expectations of our guests. We took the time to reassess our brand and operations to identify areas where we could improve to come out of the pandemic even stronger.

46 Franchising M aga Z in E Usa

One of the outcomes of this assessment was the decision to revamp and revitalize our menu.

“ From the bold spices to the smoky flavor of the mesquite grill, the items we put on our menu needed to fit into the “DNA” that we created when we first opened our doors.” filter is to ensure that every item we add properly embodies what On The Border stands for. From the bold spices to the smoky flavor of the mesquite grill, the items we put on our menu needed to fit into the “DNA” that we created when we first opened our doors. This DNA filter is what helps make every decision for us and keeps us authentic to our original brand of Tex-Mex flavors.

Chef Camp then came up with a multitude of new menu ideas inspired by this strategy, that were then analyzed to determine feasibility and executional ease for our operators. Once we had an idea of the dishes we wanted to add to the menu, we were able to start putting them to the test. Feedback As we began to move towards the finish line, there were certainly some decisions – like adding different toppings to our Border Bowl and changing settings – that were easier than others. Finding the right taco meat, on the other hand, quite literally kept us up at night. Our top priority was keeping our loyal fans happy and we needed to ensure that any changes we made would guarantee their satisfaction. To ensure that was the case, when we were finally ready to roll out the new menu, we sent an email to our guests to see how they felt about the changes. Three days after sending the email, we had 4,000 responses

Of course, when you add new items to a menu, you’re also going to need to reassess your current offerings and remove existing items that no longer fit. This part of the process wasn’t as difficult as I’d anticipated – a lot of the decisions to remove menu items were relatively easy because the items either didn’t live up to our standards, or simply weren’t selling. Once we assessed what we could take off, we were ready to get to work. Led by our Brand Marketing team, we gathered feedback and insights from guests and operators to develop our plan and refine our culinary point of view. We created a filter by which every new item would be evaluated. The purpose of the r e F re S hed, r evamped, r evitalized: t he Journe Y to o n t he Border’s n ew Bolder m enu have yo U r say: Edithann Ramey | Chief Marketing Officer | On The Border

Like many other restaurant brands, when April 2020 came along and it was announced that the country was going into lockdown, we weren’t sure what that meant for our brand.

“ The sizzling hot food, the fun atmosphere and everything else that goes on inside the doors of our restaurants is what makes On The Border, On The Border. Someone can only truly get that experience when they dine-in with us.”

can’t come enjoy it. As such, we started to offer our new innovative items in value offers, promotions and bundles. Our new lunch offerings have become very popular, and our seasonal margaritas tasted even better, when offered at $5. As innovation and improvements continue, we will always stand for great quality food but always at great value. All in all, we knew the journey would never be perfect, and that was not the goal. The goal of the revamp was to make sure that we’re continuing to serve food that matches the quality of our product from when we first opened. It’s about bettering the brand so that we can continue to grow with new restaurants and bring in new franchisees to the family. Despite the stress of the initiative, I thoroughly enjoyed the process – it also doesn’t hurt that I got to try all of the food and desserts. There’s no job I’d want to have more, and I’m extremely proud of the things we do every day at On The Border. By the way, try the birria tacos – you can thank me later.

And finally – as gas prices, groceries and everyday living costs soared, this also affected us. You can have a great new menu, but if people can’t afford it, they

Franchising M aga Z in E Usa 47

in our President’s inbox. It took him days to read and respond to them all, but it was time well-spent because we needed to be sure that the new menu was the right move. After several days, we found that a majority of respondents were happy and open to the changing of the menu – a huge relief for all of us who worked on the menu revamp. We officially launched the new items in all stores in April 2021. Every time we have printed a new menu, since that date, we make edits and changes; we did not stop with day 1, it’s truly a journey to bold. We adjust and we improve as we listen to our guests.

the Follow- up While we’re extremely proud of the outcome of the revamp, there were a few external elements we didn’t factor into the process. We weren’t as concerned with making the new menu travel friendly for to-go. It might sound a little crazy to say so, especially given that off-premise dining has only grown in popularity in the past few years, but when we started the process we spent a lot of time considering what it’s like to eat it in our restaurants. The sizzling hot food, the fun atmosphere and everything else that goes on inside the doors of our restaurants is what makes On The Border, On The Border. Someone can only truly get that experience when they dine-in with us. Considerations of how to best get our food to travel came second, because On The Border is an experience, but we’ve worked to figure it out with the right Anotherpackaging.external challenge we couldn’t predict were the impending supply chain issues. If we had tried to launch this revamp today, our lives would be a lot tougher and more stressful because of supply chain issues. And unfortunately, there are some items that we developed during the revamp that we haven’t been able to officially put on the menu and start selling as a result. The upside is we still have more fresh, exciting food to unveil to our fans in the future.

S ucce SSFul B u S ine SS B uilt F r O m cO lO ured B ric KS

WoMen in franchisinG: Shannon Russell

I never imagined that what started as a fun bonding experience with my child would eventually lead me to become a successful multi-business owner.

My son has always been interested in playing with LeGo® bricks. He was fascinated by the abilit y to build exactly what he wanted. Watching the wheels turn in his head showed me this may be more than just a fun toy. At the time, there was no way I could have imagined just how far playing with LeGo® bricks would take me. I was lucky enough to live out my dream career as a television producer for more than 16 years. I worked with the biggest names in entertainment like MTV, E!, Popsugar, Yahoo!, and more. With that dream career of over a decade came a lot of traveling, long days and long commutes. There came a point when I was ready to be home more and play a more active role in my children’s lives. When I thought about my next move, I kept my kids in mind and I searched for an opportunity that wouldn’t take too much of my time away from them. I went to graduate school for teaching, but I knew that was not the right fit. When I noticed how intrigued my son was building his LEGO® creations, I dedicated time to research STEM (Science, Technology, Engineering and Math) education to see if there was a business I could build around this. It wasn’t long into that research that I found Snapology, and my choice became simple. At first, I had the idea of building my own STEM education center, but once I came across Snapology, I instantly felt their curriculum and ideals matched what I was trying to accomplish. To me, it made

“

As a first-time business owner, it was important to partner with the franchisor to have all the best curriculum, marketing and overall expertise. It was the best choice I could have ever made. The benefits of STEAM education today are endless. It helps kids learn in a hands-on entertaining and educational way. Students are able to use their imagination as they build and create projects, all while they are learning. My favorite aspect of teaching STEM/ STEAM is the confidence kids feel when they accomplish a project and share it with the class. It’s so much fun!

Franchising M aga Z in E Usa 49

Owning my own business was an amazing life change for my family. I now work from home or at my brick-and-mortar location that is five minutes away. I am much more present for my kids and they can come to work with me and take classes.” perfect sense to buy a Snapology franchise.

Owning my own business was an amazing life change for my family. I now work from home or at my brick-and-mortar location that is five minutes away. I am much more present for my kids and they can come to work with me and take classes. It’s been a wonderful opportunity for me to be the mom I want to be and provide for my family. I am able to use my skills from my previous career in a new way with the business. It has truly become my second dream Snapologyjob. allowed me to grow as a person and become even more confident in myself as a leader. Owning this franchise provided me with the tools and guidance to really grow my business into a success where I am able to provide for my family, create the lifestyle I want and employ an amazing team of employees – all while serving my community by teaching kids and providing activities and experiences for families. I have been lucky to grow my Snapology franchise to a place where I have an amazing team, a network of fantastic partners, and a growing customer base. This entire experience has been transformative for me and it’s inspired me to recently open a second business (Second Act Success) where I work as a career coach and host a podcast helping women to change careers and take a leap into a new opportunity to find their true happiness, whether that is through opening a franchise, pivoting to new job, or embarking on their own new career adventure. It’s a wonderful opportunity to give back to others, so they can find an opportunity to create the life they want, just like Snapology created for me. I am constantly telling my clients about all the benefits that come with a franchise. I advise others to do their research before making that career leap. If you know your current situation isn’t working for you, like I did, it’s time to start looking for other opportunities that will better serve you. I ask clients, ‘what are your priorities?’ It’s all about doing the research to know what you want, and when you feel comfortable take the leap and go for it. I will forever be grateful to Snapology for allowing me the opportunity to now own two businesses, as a mom of young boys, and create a life I Mylove.advice to others contemplating franchising is to look at what resources you may attain from joining the franchise model, and compare that to what you could possibly do on your own. To me, the support system, materials, and resources of a franchise system far outweighed what I could have possibly done on my own at that time. Also, be sure to do your research and speak with other current franchisees to get their feedback. I speak to a lot of potential franchisees for Snapology and I am always honest about the organization and I hope it helps them while they are on their search. Now after living out my dream career in television production, owning a Snapology franchise, and becoming a career coach and podcast host, I feel like I can do anything. It is not every day that you get to have a second dream career, especially one that involves your family. Being a Snapology franchisee is more than just my career, it gave me the courage to take a big leap and now I am able to help others make a similar leap. It has been a pivotal aspect to the second part of my professional life and it has opened many doors for me.I am extremely proud of the businesses I have built, and most importantly to be the mom I want to be for my family.

50 Franchising M aga Z in E Usa e XPert aDvice: Jason Gehrke | director | The Franchise Advisory Center

• If the outlet has ageing equipment, fittings or stock;

Typically, buying a franchise costs more at first than settingup an independent business, but this is usually offset by improved cash flow, faster achievement of breakeven, more effective marketing, rapid operational deployment and reduced risks to the operator due to the training and support provided by the franchisor.

Jason Gehrke is a director of the Franchise Advisory Center and has been involved in franchising for more than 30 years at franchisee, franchisor and advisor level. He provides training and professional development services to franchisor teams and regularly conducts franchise education programs. for details of scheduled education events for franchisors based in the Usa and c anada, visit www.franchiseadvice.co

• If the owner is under pressure to sell, particularly within a compressed time

tO S

hOw p Ot an ranchi S e

It’s not often that buying a franchise is described as getting a bargain.

• Outlet underperformance;

If you are able to identify the root cause of the underperformance in the business, and are confident that you can overcome those issues, then an underperforming franchise could be an excellent “bargain” for the savvy franchise buyer. Existing franchisees are often excellent candidates to buy an underperforming outlet as they have the operational expertise to address the performance issues, and are often capable of taking on an extra outlet close to where they are already trading.

If a business has only one year left on its five-year franchise agreement and retail lease, it is conceivably worth only 20% of the price of a business with a full five-year term available.

A franchise sold toward the end of its lease or franchise term (where no renewal is offered or available) will be worth much less because a buyer will only have the business for the balance of the term available, and consequently will have much less time to earn back the price paid to buy the business.

undervalued F

Depending on a potential franchisee’s willingness to accept a higher level of risk in their business investment, it is possible to occasionally find an undervalued franchise, be it a going concern or a greenfield.

• The outlet lease or franchise agreement is approaching the end of its term without an option for renewal;

Franchise buyers will generally have a choice of two types of franchise: an existing business that is being sold as a going concern, or a “greenfield” (ie. startup) which has not yet commenced trading.

If you are new to franchising, then buying a business in these circumstances is not recommended unless you are prepared to accept the risk that your lease or franchise term will run out before you have made enough money to get a return on your investment.

end of lease or franchise term

Going concern A going concern outlet in an established network may be sold for a lower price than a greenfield franchise for a variety of reasons, including:

Anframe.outlet might underperform for a variety of reasons. It could be in a poor location, the owner may not be managing the business particularly well, the outlet could be presented poorly, it may not offer a complete range of product or services, or any number of other reasons.

the owner is under pressure to sell A colleague once told me that to get the best deal when buying a business, you should look for three things: debt, death or Thesedivorce.three things can all put pressure on an owner to sell a business. Too much business or personal debt can force a sale, a death in the family (or of the owner themselves) can force a sale, and the division of assets that usually accompanies a divorce can also trigger a sale.

A business which has visibly ageing equipment, fixtures, fittings, or aged or depleted stock could potentially be bought under full market value because it needs a level of reinvestment that the current operator cannot afford or is otherwise unwilling to make.

Whileapplied.this might not be a large enough reduction to qualify as “undervalued”, it is still a valuable saving for a franchise buyer.

Franchising M aga Z in E Usa 51 will be reduced accordingly.

Regardless of the circumstances of a franchise offer, a potential buyer must always undertake extensive due diligence before commiting to a purchase. So with this in mind, the best chance of finding an undervalued franchise is to look for a going concern that is underperforming, in need of reinvestment, or where the owner is in financial strife or has other serious distractions in their life.

franchisors will rarely, if ever, discount new franchises. However every few years they might review their franchise to reduce some of the costs in setting-up a new store.

For a retail businses with a set-up cost of say, $400,000, a review might be able to reduce the set-up cost by five or 10 per cent if a different fitout, fixtures or fittings are used, or a lower up-front franchise fee is

In each of these cases, a sale is likely to be conducted quickly, and in a shorter timeframe than would be undertaken for a business operating under normal circumstances. The need to appease one or more third parties (eg. secured creditors, ex-spouses, the beneficiaries of an estate) from the proceeds of a sale can provide a strong incentive to sell quickly, even if it is not always for the best price. This might be bad news for a seller, but good news for the buyer. Greenfield locations Undervalued greenfield franchises are harder to find and come without an ageing equipment, fittings, etc

Generally speaking, undervalued greenfield franchises are most likely to be offered by start-up franchisors who are keen to attract enough early adopters to get their network to achieve a critical mass of outlets as quickly as possible. However this occurs quite rarely as most new franchisors tend to need the capital injection from granting franchises more so than a critical mass of outlets. When it does occur, outlets may only be offered to those who already have a relationship with the new franchisor, and therefore the vast majority of potential franchise buyers will be unaware of the undervalued offer.

Strangely enough, few of these circumstances commonly feature in “For Sale” headlines, so a closer look at the advertisements for existing businesses for sale will reveal whether or not they represent an opportunity to buy a bargain. Happy hunting, and always remember that if a deal looks too good to be true, it probably is.

While a new owner might pick up the business at a lower price, the additional investment required to refurbish the store, upgrade the equipment and fittings, or buy new stock, might bring the total cost of acquiring the business to the same level as buying another at full price.

An example might be a retail store which is looking old and tired, but which still has a considerable term left on its lease (or which requires a refurbishment as a condition of granting a renewal on its lease). If the existing owner has not set money aside to reinvest in their business their sale price existing income stream, compared to going Establishedconcerns.

Our

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers. This is just the beginning Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

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COVER STORY F ield O p S Why This Ve T e R an Joined a F R anchise Bui LT e xc Lusi V e Ly Fo R Ve T e R ans laTEST n EWS in FveteranranchiS ing f pranchisingrOvidesexce LL ent Opp O rtunitie S FO r veteran S SEptEmbEr 2022

54 Franchising M aga Z in E Usa ExecutingLeadership.Teamwork.SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

Franchising M aga Z in E Usa 55 VE t E rans s UPPLEME nt contents Cover Story 60 Field ops: Why this Veteran Joined a Franchise Built Exclusively For Veterans What’s New 56 Franchising News latest News from Veterans in Franchising Franchisee in Action 62 Nick Lambie Ziebart:: From Military Leader to rock star Franchisee Franchise In Depth 64 dogtopia: shows commitment to Veterans Have Your Say 66 Buzz Franchise Brands:: We are Buzzing with a new Brand and a new VP 70 True rest Float spa: the Power of holistic healing with Flotation therapy Expert Advice 68 Catherine Monson: Franchising Provides Excellent 60 62 66 70 64

salad s tation Opens New Gonzales

Local Family Franchise Within Ascension Parish

For more information on s alad station franchising opportunities, please visit https://thesaladstation.com/

Beans & Brews Coffeehouse, the brand that has mastered their delicious HighAltitude r oasting® coffee, knew they wanted to create a coffeehouse that was truly made for everyone. They have lived up to their goal by cultivating a mouthwatering menu that truly has something for everyone; even the non-coffee drinkers. Utilizing plant-based energy, derived from organic cascara coffee fruit, they offer everything from their thirst-quenching refreshers in flavors like strawberry, Mango and Pom-Berry to their signature d esert twilight drink(pictured) which combines a shot of their plant-based energy (that naturally has 80mg of caffeine) with a blueberry pomegranate smoothie and hints of lavender and vanilla. But that’s just the start with so many more options including their teas, sodas, frozen drinks and lemonades, all that can be pumped up with an energy shot for that morning or mid-day boost. t he Utah-based coffee franchise didn’t stop at creating an outstanding drink menu, they have put together a food menu filled with savory options that are a big upgrade from a typical coffee shop. With offerings from their B MeatFree plant-based breakfast sandwich and turkey, swiss and Pesto panini, the brand is committed to offering delicious options made with the best ingredients to help keep us fueled throughout the day.

56 Franchising M aga Z in E Usa

sveteransUPPLeMent

Continues Expanding Salad

a co FFeehouse m ade For m ore t han Just co FFee d rinkers

“We’re immensely proud of the Womack family and are confident that more local residents in g onzales will fall in love with what s alad station has to offer through the opening of their new Lagniappe location,” said s cott h enderson, cEo and co-Founder of s alad station. “ it’s not every day that you encounter franchise partners that perfectly match the values we embody as a company and the Womack family will always have the full support of the s alad station brand behind their businesses.”

Location in Lagniappe Center

For more information about Beans and Brews franchise opportunity, www.beansandbrewsfranchising.com.visit

Founded in 1993 and franchising since 2004, Beans & Brews currently has 67 locations open across 4 states and has 20 locations in development. t he brand is actively seeking single and multi-unit franchise partners who have a passion for a quality cup of coffee, guest satisfaction and engagement with their community. Franchise partners must have a positive, upbeat attitude and a strong ability to create a team-focused atmosphere. t he brand is looking for franchise partners across the U. s . with a goal of awarding 30 licenses by the end of 2022.

s alad station – the gourmet-your-way salad concept, is bringing a little lagniappe to Ascension Parish with the opening of their second Gonzales location and 28th overall location for the brand. t he newest s alad station location in t he Lagniappe center will conveniently serve the g onzales, Prairieville, d utchtown and st. amant areas. t his will be the third s alad station location for Megan and daniel Womack, who also own and operate the original g onzales location on c abela Parkway, as well as the Mobile, aL location. t he Womacks are passionate about their community and bringing healthier meal options and jobs to another area of a scension Parish. after the successful launch of their first s alad station location in 2019, the Womack family has continued to expand healthier eating through the s alad station’s unique pay-by-the-pound concept, where you only pay for what you create. With over 100 options for creating and customizing the salad of your choice, the s alad station allows you to dine gourmet, your way.

When looking to open a restaurant of my own, I noticed food trends in my home community of Los Angeles were shifting. equipped with experience in growing major national brands such as starbucks, Wolfgang Puck, and Chili’s, I saw potential in the increasingly popular Nashville Hot Chicken craze. Wanting to bring only the very best to the West coast, i took a trip to nashville in order to fully immerse myself in the hot chicken culture. it was then that we developed an authentic yet unique recipe for our perfectly seasoned and crispy nashville h ot chicken to be served at our first location in d owntown Los angeles. a s the nashville h ot chicken concept appeals to more communities, more restaurants are introducing their own take on the classic dish. t his is an indicator that the trend has now grown into a timeless concept and its own segment in the restaurant tindustry.hanksto our team’s creativity, t he r ed chickz is securing a position as an innovator in the industry. o ur unique menu offers a West coast spin on the concept, serving up creations such as the o riginal chickz s andwich, chickz n’ Waffle, and chickz tacos. We have also introduced new menu items like nashville h ot c auliflower so that every hungry guest can taste t he r ed chickz’s delicious creations. in addition, halal chicken is now our standard. With our spin on nashville h ot chicken and continuous innovation, our dream of major national growth is becoming a reality. snapology, the No. 1 children’s s T e AM (s cience, Technology, engineering, Art, and Math) franchise and part of the world’s first Youth enrichment franchise platform company Unleashed Brands, celebrated the grand opening of its first d iscovery Center 2.0 in Amarillo, TX on August 20. The new center is owned by Bobby and Kenna Payne, firsttime franchise owners.

Franchising M aga Z in E Usa 57 w h Y n ashville h ot c hicken i s h ere to s taY

“ t he d iscovery center 2.0 marks the beginning of an exciting new era for the snapology brand,” said Laura coe, Brand President & cEo for snapology. “We want to keep pushing the envelope in st E a M education to help kids learn, play and grow. t he upgraded features and programming of our new centers being opened by franchise partners are a reminder of why snapology is a leading franchise in the youth enrichment tspace.”henew discovery center also offers a “Passport” membership program that will gamify the snapology classes, creating incentives for children to learn fundamental st E a M skills, develop critical social skills and create recurring revenue for franchisees. Kids take classes to earn stamps on their Passport, which can be filled up to win swag and other prizes.

s na P olo GY Debuts New Discovery Center 2.0 Model in Amarillo, TX

Elevating the brand’s hands-on st E a M experience for children, the new 2,500-square feet, retail-style concept features expanded curriculum and brand offerings. t here are two separate classrooms and 17 creative play stations engaging children through st E a M activities involving LEgo ® bricks, Minecraft, Virtual r eality, and more.

• Community Advocacy: natalie Knight, Utah • Top Overall Sales: Lynn n elson, i daho. in addition to the awards ceremony, there were several networking events held throughout the conference, including technology expos on aug. 4-5.

United Franchise Group™ (UFG) announced that Jason Anderson has been named President of o ffice evolution. The flexible workspace franchise joined UFG’s Coworks™ division in May of this year. anderson also serves as President of coworks and chief strategy o fficer of United Franchise g roup. Under his leadership, o ffice Evolution will launch a major brand expansion targeting new regions, as well as a refresh of its marketing and branding materials.

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• Community Impact: Ken and Barbara adams, texas

• Project of the Year: g regg Mcd onough, Utah

“ i ’d like to see the brand take center stage as the go-to provider of flexible office space, focusing on providing amazing spaces where people can work near where they live,” anderson said. “Joining the UFg family with its vast resources puts o ffice Evolution within reach of being one of the largest coworking brands in the world.”

“Jason has a proven record of successfully building brands, and i ’m excited to see where he and the rest of his team will take o ffice Evolution next,” said r ay t itus, Founder and cEo of United Franchise g roup after serving in the Us air Force for five years, anderson became very familiar with the benefts of flexible workspaces as an entrepreneur, when he began operating a real estate brokerage from a coworking space in 2007. h e joined UFg over 10 years ago and since then, his experience has expanded to include executive leadership roles in franchise development, brand operations, technology and sales.

AlphaGraphics, founded in 1970, a leading franchisor of printing and marketing solutions, recognized top franchisees and discussed plans for the future recently during its 52nd annual conference at the Hyatt r egency in d enver.

For information about franchise opportunities www.officeevolution.com/developmentvisit

“alpha g raphics wouldn’t be the brand that it is today without a combined effort from both our franchise owners and leadership team,” said Bill McPherson, vice president of franchise development. “o ur annual conference gives us an opportunity to celebrate the hard work of our franchisees while also discussing ways we can continue to thrive.” s everal awards were given out at this year’s conference, including:

• Franny: Lou Malooley, g eorgia

• Most Improved: todd Bone, texas

• Rising Star: clayton authement, texas

For more information, www/alphagraphics.com.visit

“We love recognizing our franchisees for the tremendous job they’ve done all year, but the annual conference also gives them a space to network and learn from other franchise owners under the alpha g raphics flag,” McPherson said. “ t hey have the chance to discuss different strategies and develop new goals that could help them build their business once they returned home. it’s a tremendous event all around, and we love hosting it every year.”

Jason a nderson Appointed President of oFFice e volution alPhaGraPhics celebrates franchisees at 52nd annual conference

58 Franchising M aga Z in E Usa

Coworking veteran will launch major expansion to make the brand one of the largest shared-workspace companies in the world

Jellystone Park locations are famous for providing families with great attractions and activities such as pools, water slides, splashgrounds, jumping pillows, wagon rides, foam parties and interactions with Yogi Bear costumed characters. g uests can choose from a variety of camping and glamping accommodations, including cabins and r V sites.

World Gym International introduced “World Gym Legacy,” an innovative, new strength-only gym designed to meet the needs of today’s consumer, while also providing new and existing franchisees with an attractive, smaller sized footprint and strong unit economics.

o ptimized as a smaller footprint and designed to fit into markets where larger real estate and/or population demographics wouldn’t support a more traditional World gym, this model provides a serious training floor with free weights, racks and platforms, plate loaded machines, cables and selectorized

Yo JellYstonePark Adds Two More New York Franchises Locations Open in Binghamton and Chautauqua County n ew parks are the eighth and ninth to join brand nationwide this year

“machinethisnew model also allows for greater operational efficiency and drives profitability faster, allowing new franchisees to enter the fitness industry at a lower level of financial commitment, and giving existing franchisees an additional opportunity to expand into different markets,” s aracco added.

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Focused, w ith a

Franchising M aga Z in E Usa 59

Located near Binghamton, the new Jellystone Park franchise, which consists of 140 sites, is owned and operated by Burke c ampgrounds of n ew York, LLc Previously known as the Binghamton Bear campground, a significant number of upgrades were made in advance of the Jellystone Park opening. r ecent improvements include the addition of a floating obstacle course on the park’s six-acre lake, a new snowless tubing course, two jumping pillows, a pedal cart track, two gaga ball pits and sports fields.

w orld G Y m l e G ac Y – s tren G th-

t he company has also installed a new recreation building with a craft room and an arcade. r ental accommodations have been expanded to include four furnished glamping tents, four yurts and four conestoga wagons.

G i Bear’s

For more information www.binghamtonjellystonepark.comvisit:

“ t he world is changing, and so are the needs and demands of our consumers,” says Jarrod s aracco, coo of World gym international. “Many have shifted to some sort of hybrid workout routine and invested in home fitness products, or have taken up running, pickleball and other outdoor activities, leading to a shift in what they are looking for in a gym membership. t his new strength-focused gym model is a game changer with a lasting competitive advantage.”

Families in the Northeast may now enjoy two more Yogi Bear’s Jellystone Park Camp- r esorts with the recent opening of locations near Binghamton and in Chautauqua County, New York. They are the eighth and ninth properties in the United states to begin operating under the Jellystone Park brand this year.

Given her military background, it would have been relatively easy for Susan to step into the defense industry, or work with international allies or partners. But the idea of going back to an office environment or into a sensitive compartment information facility (SCIF) cut-off from her daughters, was far from ideal.

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60 Franchising M aga Z in E Usa cover story: FIEld OPS

For susan Wong, Air Force retiree and the first franchise owner of FIeLd oPs Athletic Field Markings, getting out of the office and having the flexibility to spend time with her three daughters were her top priorities for a post-military career.

isT o F pe R ks Fo R you R J o B . sveteransUPPLeMent w hy t hi S v eteran jO ined a Franchi S e Built e xclu S ively FO r v eteran S

Susan started her Air Force career as one of the few enlisted women in C-17 aircraft maintenance, working long shifts on the flight line, no matter the weather. From there, she joined ROTC, entered into cyberspace operations, and later became a foreign area officer. And, while she enjoyed those positions, it was tough for her to see the immediate results and impact of her “Aswork.a cyberspace operator, we always got called when systems were down; never when things were working properly.”

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“I realized that I wanted to work for myself,” she said. “But when I thought about owning my own business, it was

When Susan retired from the Air Force, she experienced a lot of anxiety during her transition from military to civilian life. She moved from Hawaii to Texas, out-processed from the military, and closed on a house. All of this on top of trying to figure out what to do next and how to support her family as a single mom.

Susan also felt that she was pulled in a lot of different directions by multiple additional duties that were outside her scope of responsibility. Not only did these extra activities distract her from her primary job, they were required to compete for promotions. She looked forward to the day when she could simply focus all her energy on just one thing.

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As Jack Child, a 10-year veteran himself, and founder of Veteran Service Brands (VSB), knows full well, it’s not easy to start your own business, particularly for many veterans. And that’s precisely why he formed VSB. VSB sprang from his experience as franchisor of G-FORCE Parking Lot Striping. Awarding franchises since 2018, G-FORCE now has almost 40 locations and is already the largest brand in the Pavement Marking space. Importantly,

The R e’s noT hing B TT R T han T he sme LL o F FR esh Ly T R ass. e LLy, L a blank slate, and I would have to create everything from scratch. That’s why I chose FIELD OPS instead.”

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i F T haT sme LL is inc Luded in T he

Beyond her immediate family (and Wall-e), Susan feels a bond with the other VSB franchise owners too, because every business in the VSB network is veteranowned, there’s an immediate sense of camaraderie among the franchise partners, just as Susan experienced in the Air Force.

For the moment, Susan is taking it one day at a time and learning the intricacies of the business. In the future, she wants to expand her franchise and employ high school and college students.

“I want to influence students to have a good work ethic,” she said. “I’ll pay them a decent wage, get them outside, and help students who are just starting out in the Jackworkforce.”isexcited for the future of FIELD OPS, too, as well as the entire VSB “Asnetwork.webuild out FIELD OPS, we easily envision 50 to 100 locations. For VSB, we see upwards of 500-700 locations across all of our brands, as the only franchise network of its kind, focused exclusively on Now,veterans.”when Susan is outside working, that smell of freshly cut grass also smells like freedom. For more information on the Veteran Service Brands, visit their website at www.VeteranServiceBrands.com or about the author: samantha Gassman is an Air Force veteran, military spouse, mom, and the author of the children’s picture book Dear Rainbow Baby

“There’s so much more to starting a business than people realize,” he said.

“Most think ‘Well, I’ll file my LLC, get a business card and, boom, I’m in business!’ Having launched a number of my own businesses and having previously franchised, I knew many of my fellow veterans could benefit from my experience starting and running successful service to enter the business world is by owning a franchise, which was the main point of the G.I. Jobs webinar Susan attended in early 2022. She heard a presentation from VSB and inquired about their newest brand: FIELD OPS.

“ The biggest thing for me is I get to work with other veterans, I feel comfortable being around them and we talk the same language. When I came into this franchise, it felt like a family.” And she’s certainly not alone when it comes to figuring out how to run her franchise. The whole goal of VSB is to help veterans contribute in a meaningful way after their military service through business ownership.

And then there’s Wall-e, the name her daughter gave Susan’s brand-new robot that automates the markings on the fields with incredible precision. Wall-e dramatically reduces installation time while simultaneously improving results. Wall-e is a game changer for Susan’s business.

“It was really courageous of Susan to be our first franchise partner,” said Jack. “Until you have a number of happy franchise owners, it’s really an unproven concept. I happen to know it works because of the many leads we receive for fields through our G-FORCE brand, with several of our G-FORCE partners already performing these services. But, still, there are many who would say, ‘No way am I taking that risk.’”

G-FORCE was the very first brand to award franchises exclusively to veterans.

Franchising M aga Z in E Usa 61

“The biggest thing for me is I get to work with other veterans,” she said. “I feel comfortable being around them and we talk the same language. When I came into this franchise, it felt like a family. Like a PCS (Permanent Change of Station), when you move to a new base, I don’t feel like a stranger here.”

Abusinesses.”greatway

FIELD OPS is a low cost, emerging franchise (starting at just $19K) within the VSB network (along with G-FORCE, MACH ONE Epoxy Floors and PAINT CORPS) and specializes in athletic field markings for schools, municipalities, recreation centers, and athletic facilities.

On the contrary, Susan was excited to take on a new challenge. Not only would she be able to focus on the business, but she could also share in the venture with her daughters. And, she genuinely liked being first.

“My daughters get to help me,” she said. “I can teach them the trade and we can learn together. I am paying them for their work, while they get practical skills. It also gets them Susan’soutside!”daughters aren’t the only ones who lend a hand. Susan’s parents wish to help when they come to visit.

“We take them from zero to 100 miles per hour,” Jack explained. “We’re all about building their confidence, helping them make connections, and gaining customers.”

Lambie’s decision to open Ziebart first started after he had been to one of the locations in New York. Impressed by the quality of service and friendly demeanor of the employees, he knew this was something he wanted to be a part of. While he is still active in the military and serves in the Air National Guard, he also wanted to be able to provide opportunities for the people in his hometown, thus his decision to open Ziebart.

62 Franchising M aga Z in E Usa franchisee in action: Nick l ambie | Ziebart Fr O m m ilitary leader tO rO c K Star Franchi S ee:

Lambie approached this new endeavor with passion and determination, and enlisted his military skills to help develop his leadership style. Lambie knows that the health of his business can be directly related to the health of his employees, and the atmosphere he creates for success. This was proven earlier this year when Lambie was named among an exclusive list of 12 Franchise Rock Stars of 2022 by leading industry research firm Franchise Business Review for his outstanding achievements as a Ziebart franchise owner. Having only opened his doors three years ago, his determination and open leadership style are key components to his success.

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Keeping vehicles looking new, extending their life and ensuring the highest resale value are three of the many reasons Ziebart products and services continue to be in high demand around the world.

Recognizing this need, military veteran Nick Lambie decided to bring the premium automotive appearance and protection franchise to his hometown of Morgantown, West Virginia. Before becoming a business owner, Lambie spent nine years as a U.S. Airforce Weapons Director. In this position he was responsible for the tanker and fighter aircraft during missions, which required him to direct the aircraft on where to go and what to do, and pay close attention to detail. During these missions it was crucial that they worked together as a team, and trusted each other to get the job done.

h o W o ne m an’s m i L i Ta Ry T R aining h e L ps h im Run a success Fu L Business

One of the aspects that sets Lambie apart as a leader is how he considers everyone on the team, including himself, as equals. He works side by side with his team to help out and coach them in the field, and doesn’t see a hierarchy within his business. Lambie dedicated himself to being well versed on all of Ziebart’s services, including auto detailing, paint correction, Ceramic Z-Gloss® Paint Coating, window tint, Z-Shield® Paint Protection Film, and the service Ziebart is best known for – rust

“Nothingprotection.is more important than being honest with yourself and your employees,” said Lambie. “I know that I am not the best at everything, but I try to focus on being the best that I can be for my employees, and my community.”

Founded in 1959, Ziebart International Corporation is the worldwide leader in premium automotive appearance and protection services that extend the life of vehicles. Ziebart operates over 400 locations, with 1,200 service centers, in 35 countries. Ziebart continues to grow and offers domestic and international franchising opportunities, a best-in-class investment for qualified prospects.

“ Nothing is more important than being honest with yourself and your employees, I know that I am not the best at everything, but I try to focus on being the best that I can be for my employees, and my community.” recognizing Greatness and looking ahead

Over 273 nominations from franchisors were considered for the Franchise Rock Star Award, and only 12 were picked. The nominees were judged on what it really means to be a Rock Star, including leadership, business acumen, financial and professional success, and contributing to their community. Lambie’s leadership style, attention to detail, passion for his business, and determination to create a beneficial atmosphere for his employees earned him a spot on the list. This is just the beginning of his success, as Lambie recently signed an agreement for his second franchise location in Bridgeport, West Virginia.

Eager to bring his leadership style and determination to this new location, Lambie is excited to be able to contribute to his community on a larger scale.

Franchising M aga Z in E Usa 63 comradery Plays a huge role in company atmosphere and achievement Seeing how his team operated together in the military, it was important to Lambie to create a similar comradery within his business. He learned that strong communication is what truly fosters growth and productive teamwork. It is important to Lambie to take care of his employees, and to award them the respect that they show him. He believes that one of the best things you can do for your business is to listen to everyone’s input, and create an open atmosphere that fosters ideas. His staff feels like family, and together they are able to collaborate and create a business that not only operates efficiently, but provides the best experience for both employees and

“Thecustomers.bestway to move forward is to listen to each other and be open to new ideas,” said Lambie. “I am always looking for ways to improve, and I try to encourage my team to take initiative and find ways we can progress together.”

His ability to empathize with customers and employees is one of the biggest factors that makes Lambie a valued leader. It’s this quality that has trickled down and helped foster his other strong leadership traits, such as open communication, understanding what people need, finding a beneficial solution, and having a passion for what you do.

sveteransUPPLeMent O ugh dO gtO pia FO undati O n Supp O rt OF p urdue u niver S ity Study

64 Franchising M aga Z in E Usa franchisor in DePth: dogtopia

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Dogtopia is not only a leading dog, daycare, and spa franchise; the company is raising the bar when it comes to charitable giving through the Dogtopia Foundation, which enables dogs to positively change our world via three major causes. Since its inception, the Dogtopia Foundation has helped fund efforts around service dogs for veterans, youth literacy programs, and employment initiatives for adults with autism.

Last month, the Foundation celebrated one of its most notable achievements yet – the publication of a study by the Purdue University College of Veterinary Medicine, which it supported by sponsoring dozens of service dogs with K9s For Warriors. The newly published study provides further evidence of the benefits of service dogs for veterans with PTSD and helps identify more specifically which dogs and humaninteractions lead to the best outcomes. The research was led by Dr. Maggie O’Haire, associate professor of Human-Animal Interaction in the College of Veterinary Medicine, and conducted from 2017 to 2020.

dO gtO pia Sh tcOOwSmmitmentOveteranS

“The ultimate goal of our research is to amplify the voices of veterans and their families through science,” said O’Haire,

• Veterans with more anxiety and fewer PTSD symptoms were more likely to ask their service dog to signal when someone was approaching from behind.

Franchising M aga Z in E Usa 65

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• The most common and important task veterans ask their service dogs to do is to calm and comfort anxiety.

“We’ve seen first-hand the benefits of service dogs for veterans with PTSD and are proud to support Dr. O’Haire’s ground-breaking research,” she said. “Until financial support improves for the men and women who bravely served our country, we remain committed to raising funds to train service dogs for veterans with PTSD and increasing awareness of the need through the efforts of our franchisees who are incredibly dedicated to this worthy cause.” Meyers and the Foundation have kept their word when it comes to that commitment to veterans. Since 2017 when the Dogtopia Foundation was established, the 501(c)3 non-profit has sponsored nearly 200 service dogs in partnership with Dogtopia’s franchise network of nearly 200 dog daycares. More than 60 of those dogs were sponsored in partnership with K9s For Warriors over the last year. In total, Dogtopia franchisees have raised more than $1.2 million dollars for the Foundation, which also supports employment for adults on the autism spectrum across Dogtopia locations nationwide. This program began because there are very few career options for the nearly 100,000 teenagers with autism who enter adulthood each year. For daycare owners, the Foundation offers an Autism Employment Guide and hosts webinars to provide them with the tools and resources needed to create a work environment where individuals with autism can thrive. In addition to supporting adults on the autism spectrum, the Foundation backs youth literacy programs such as SitStayRead, a Chicago-based 501(c)(3) nonprofit that prepares volunteers and their dogs to serve as a non-judgmental and supportive audience for at-risk elementary school students and help them grow more confident and fluent in their reading.

“ The ultimate goal of our research is to amplify the voices of veterans and their families through science.” who has been conducting research on service dogs and veterans for seven years across three studies with a fourth ongoing study. “We are providing quantifiable data that shows how service dogs can improve symptoms and quality of life for certain veterans with PTSD.” This sentiment is echoed by Liz Meyers, the executive director of the Dogtopia Foundation.

Over the three years of research, 82 veterans with PTSD and their service dogs from K9’s For Warriors were studied through video-recorded behavior tests with the dogs, questionnaires to ask the veterans about their mental health, and smartphone technology to measure daily emotions and how much time veterans spent with their service Accordingdogs.to a release from Dogtopia and the Purdue University College of Veterinary Medicine, the full study can be found at PLOS ONE, and the key findings were as follows:

We’ve seen first-hand the benefits of service dogs for veterans with PTSD and are proud to support Dr. O’Haire’s ground-breaking research.”

• Veterans and service dogs spend about 20 hours together per day on average, comprising about 82% of their time.

• The strongest bonds were seen with service dogs who were less excitable and humans who found caring for their service dog to be easy and convenient.

• Veterans with worse depression were more likely to ask their dogs to initiate a social connection or help make a friend.

• Lower PTSD symptoms and better mental health were seen among veterans with less excitable service dogs and those with a stronger human-animal bond. These results are important because the amount evidence for the therapeutic role of service dogs for PTSD is currently limited.

Even with lengthy veteran waitlists for service dogs, Veteran Affairs (VA) still hesitates to fund service dogs for PTSD because of this lack of evidence.

Buzz

we are B uzz ing W ith

66 Franchising M aga Z in E Usa have yoUr say: Buzz Franchise Brands

Franchise Brands and its subsidiaries are in a prime position to reap the advantages and benefits of the highly needed service segments of pool maintenance, swimming lessons, residential cleaning and holiday lights and decor installation. And Davenport is ready to guide each of the brands’ franchise development efforts to success.

Celebrates 10 Year Anniversary with Launch of New Brand and Addition of New Vice President of DevelopmentFranchise and each brand for that kind of success.”

Davenport will oversee franchise development efforts for Pool Scouts, the 110-plus-unit pool maintenance brand that launched in 2016; Home Clean Heroes, the 30-unit residential cleaning business that began franchising in 2018; and British Swim School, the 215-plus-unit swimming lesson brand that Buzz acquired in 2019.

If the impressive growth of the multibrand franchise company isn’t enough to convince prospective franchisee candidates to invest, the amazing performance and future prospects for the home services industry should seal the deal.

The global home services industry is currently generating over $500 billion in revenue annually, and is forecasted to increase to over 35% by 2026.

In addition to its existing brands, Buzz Franchise Brands recently announced the launch of Grand Illuminations, a holiday lighting installation concept which is expected to kick off this winter with 10 franchise units already operating - a huge accomplishment for a new brand’s first season.

Buzz Franchise Brands COO Brian Garrison will serve as Grand Illumination’s president to start, supported heavily by Davenport as the brand prepares to fully launch its franchise development efforts.

“Buzz has done a fantastic job developing healthy and strong, recognized franchise concepts, and my role is to continue the growth of all brands, while helping those with a smaller footprint scale in a successful and streamlined manner,” explained Davenport, who joined Buzz in June. “This company has very lofty goals, and I’m excited to be an integral part of that growth and positioning the Company a ne W B rand and a ne W vp

Buzz Franchise Brands

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In the 10 years since Buzz Franchise Brands was founded, the home services franchisor has scaled from a five-employee operation to a powerhouse in the service industry with four brands and more than 270 franchise units combined. To support and champion the company’s continued growth, Buzz Franchise Brands recently welcomed Chris Davenport as the new vice president of franchise Davenport’sdevelopment.position will be invaluable, guiding the Buzz development team to further accelerate the growth of its portfolio.

“Buzz has done a fantastic job of launching and scaling proven franchise brands in the home services industry over the last ten years,” said Garrison. “The emergence of Grand Illuminations will be a key part of continuing that trajectory of success in this space. I’m excited to be an integral part of that growth and positioning the brand for success with Buzz.”

Buzz Franchise Brands currently has four home service franchise opportunities in high-demand segments, and has been steadily growing each brand over the years, now serving 34 states plus the District of Columbia.

The demand for these services has remained strong and sales have been steadfast despite economic challenges in the last few years. Emerging from the pandemic, the brand tripled its revenue in 2021, and British Swim School’s revenue is up more than 75% so far in 2022.

“It’ssupport.been an incredible decade full of growth for our brands and franchisees. To see the team and culture we’ve built over the past decade, knowing that we started in 2012 with only five people, is truly inspiring. I have no doubt the next 10 years will be even better, especially with Chris Davenport guiding our franchise development efforts,” said CEO Kevin Wilson. home clean heroes Home Clean Heroes has begun to really make a name for itself in the franchise community, appearing on Entrepreneur Magazine’s Top New and Emerging Franchises in 2022 list. The company has grown its customer base by 71% year-todate, and revenue is up 88% year-to-date.

Pool scouts Pool Scouts is also enjoying great success in 2022, with high double digit percentage growth in revenue compared to 2021, which was already the company’s best year ever.

The brand has already recruited 10 new franchisees and opened 21 new locations so far this year. This impressive growth is bringing Pool Scouts to eight new markets in six new states, something Davenport

Franchising M aga Z in E Usa 67 and the rest of the team at Buzz Franchise Brands are incredibly excited about.

The brand was also recognized on Entrepreneur’s Franchise 500 list and had big success in partnering with the Hope Floats Foundation to promote water safety. During the month of May, the franchise was able to raise more than $16,000 to provide 800-plus swim lessons for children in need in the United States. British swim school British Swim School has been around for over 40 years, providing swimming lessons and teaching water safety to those who could benefit from it. Buzz’s largest brand, franchisees with British Swim School serve over 215 territories in the United States and Canada.

The brand recently closed out its “Charter League” of initial owners, with the signing of the tenth franchisee. Davenport is working with new franchise candidates to continue building the brand, which is offering a summer signing incentive with savings of $30,000 for those who commit between now and September 5, 2022.

Home Clean Heroes also recently launched its Heroes First Initiative, partnering with philanthropic organization First Responders Children’s Foundation to donate scholarships, grants and cleanings to families and children of first responders in need. The program has generated over $10,000 to cover bereavement costs and financial assistance grants for over a dozen families.

As Buzz Franchise Brands celebrates its ten-year anniversary, the team spirit within the company is high, as evidenced by the Company’s selection as the 2022 Top Workplace by Inside Business Hampton Roads. They are dedicated to continuing to grow each of its brands into strong franchise systems with a network of

68 Franchising M aga Z in E Usa e XPert aDvice: Catherine Monson, C FE | Ceo | Propelled Brands

Franchi suited for franchising and for FASTSIGNS in Theyparticular.understand the plan or mission and have learned through their military experience when to adapt to changing circumstances. Veterans show strong dedication to their work; they’ll put their all into the business. They are also highly capable of handling the daily stresses of business operations and don’t give up easily. They are resilient regarding the daily ups and downs of a business. They also know how to manage personnel and equipment and get results.

S ing pr Ovide S e xcellent Opp O rtunitie S FO r v eteran S

Veterans are also highly capable of following systems, an ability that is a foundation of any franchisee’s success. Following a proven and tested system ensures that customers receive consistent quality and service at every location.

catherine Monson, cfe, Propelled Brands, ceo immediate Past chair of the international franchising a ssociation, ifa Catherine Monson brings 30 years of franchising and management experience to her role as CEO of FASTSIGNS International, Inc., and Propelled Brands, the multi-unit franchisor that includes FASTSIGNS®; SIGNWAVE® in Australia where FASTSIGNS centers operate under the SIGNWAVE brand; NerdsToGo® and Suite Management Franchising, llC, the parent company of MY SAlON Suite® and Salon Plaza®.

Veterans also learn leadership skills that teach them to adapt to changing circumstances and face challenges, skills that are very important in franchising and business ownership. Leadership is learned by leading people, and veterans have learned those leadership skills through on-the-job training. They’re also good at teaching others the job.

While it’s common for most franchisees to have little or no experience in the franchisor’s industry when they first start, military veterans respond especially well and are very successful in implementing the training they receive from the

Nationwide, according to the International Franchise Association’s VetFran program (Veterans Transition Franchise Initiative), about 12% of all franchisees are veterans and many companies discover that veteran franchisees end up being their strongest performers. 14% of our over 760 FASTSIGNS franchises are veteran-owned.

While franchising provides an excellent opportunity to own a small business, it’s an especially good opportunity for veterans. That’s because veterans, through their military experience, have developed qualities including analytical and leadership skills, discipline, and a missionfocused work ethic that help make them successful franchisees. Veterans also have developed determination and resilience. As franchisors, we value these traits, which are shaped by resilience. Resilience involves traits including grit, endurance, perseverance, courage, calmness, fortitude and commitment, all of which are common to our military veterans.

sveteransUPPLeMent

Moreover, veterans often turn out to be exemplary franchisees as they are disciplined, driven, self-motivated and natural leaders with a mission-focused work ethic and great ability to follow detailed instructions, making them well-

We have tremendous respect for veterans and are honored that currently over 100 veterans, men and women, have chosen to become FASTSIGNS franchisees. In addition, we currently have three veteranowned NerdsToGo franchises.

worked hard to get the FASTSIGNS centers designated essential businesses and allowed Lawrence in particular to open seamlessly in July 2020.

Stan Gray, FASTSIGNS Southern California

Lawrence was also impressed with our proven track record of success in helping veterans get into business for themselves and create a fulfilling life and career. At FASTSIGNS, we encourage all our franchisees to network with other franchisees. Moreover, before a military veteran signs a contract with us, as we do with every franchise prospect, we encourage them to reach out to a large number of our FASTSIGNS franchisees, including military veterans who are FASTSIGNS franchisees, to gain insight into the business and learn more about what it’s like to own one of our franchises. Our top priorities are to ensure franchisee success and satisfaction. At FASTSIGNS, our franchisees also serve military veterans by creating banners and signs honoring them in their local communities.

We find our veteran franchisees to be a powerful asset as they encourage more veterans to use the skills they learned

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Owning a franchise can benefit veterans in many ways as they join a well-established brand with a supportive team backing them.

franchisor’s team. Veterans are used to extensive training throughout their military Ascareer.anexample, Navy veteran Stan Gray, who owns two FASTSIGNS centers in Southern California, credits his time in the service for developing his leadership skills and giving him opportunities to grow. His Navy experience, in particular, taught him the value of teamwork. For successful missions, everyone had to work together to achieve the mission’s goals. This translates well when it comes to franchising, as the whole team at a FASTSIGNS center has to work together for projects to be successful. This is true for any type of franchise: the whole team has to work together for Stansuccess.Gray adds that the support he receives from the FASTSIGNS team is invaluable and he feels that both the franchisor and franchisee are always on the same mission with the same goals, including growing his business, serving his clients, building a passionate team, and serving the Ascommunity.afranchisee, community involvement is important to Gray. As just one example, his center prints and installs banners for his hometown Armed Forces Day Parade in Torrance, CA, the longest-running of such parades in the country. The banners feature images of local veterans.

“ While it’s common for most franchisees to have little or no experience in the franchisor’s industry when they first start, military veterans respond especially well and are very successful in implementing the training they receive from the franchisor’s team.” in their military service to become franchisees. FASTSIGNS International has a special Veteran Franchise Program with many benefits, including a period of reduced royalties and a discounted initial franchise fee of 50%, along with flexible location options, tax benefits, and financing options. These options are also available for NerdsToGo franchisees who are veterans. These services are also available for first responders such as police, firefighters and emergency services personnel. There is great potential in owning a FASTSIGNS franchise. The signage and visual graphics industry, in general, is a growing industry generating revenues over $29 billion annually. FASTSIGNS franchisees average upwards of $906,213 in annual revenue with the top quartile earning 30.2% in discretionary profit. We regularly receive recognition for supporting veterans. Last year in October 2021, FASTSIGNS was ranked fifth on Entrepreneur Magazine’s list of Top Franchises for Veterans. Moreover, we have received the U.S. Secretary of Defense’s Employer Support Freedom Award, which recognizes businesses with pro-military personnel policies for reservist employees. FASTSIGNS is also involved with VetFran, which helps veterans find franchise opportunities through training, financial assistance, and industry support. Veterans, such as franchisee Darrin Lawrence of FASTSIGNS of Richardson, TX, find that support invaluable. In 2020, during the pandemic, such support allowed Lawrence and other franchisees to stay open when other businesses were closing. During that time, the corporate leadership team

Veterans can often tap into a wider customer base and network, in part because they have contact with fellow service members and veterans. Other veterans tend to more readily support veteranowned businesses. Civilian customers, also welcome and patronize veteran-owned businesses.

Darrin Lawrence, FASTSIGNS Richardson, TX

the power of holistic healing with flotation therapy Before becoming a successful brand focused on helping military veterans and entrepreneurs find alternative sources of healing and income, True resT Float spa opened its first flotation therapy location in 2009 in scottsdale, Arizona. The rest, as they say, is history and it wasn’t long before they expanded the business to a national franchise operation. From the outset, True REST Float Spa leadership decided to dedicate its philanthropic efforts to the military community primarily for the health benefits floating offers veterans. Since beginning franchising operations in 2015, True REST Float Spa (“True REST”) has made it a mission to give back to military and veteran communities who sacrifice so much at the cost of chronic mental and physical pain. While traditional medical methods help address the adverse t rue re S t FlOat Spa:

Rowe suddenly had a moment of clarity. If a non-invasive and holistic therapy could positively improve a veteran’s life, then he knew he had an obligation to share this news with individuals nationwide. The next day, Rowe flew to Arizona to meet True REST’s founders and discuss the possibility of franchising opportunities. Today, True REST has 42 locations in 27 states and into Canada.

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70 Franchising M aga Z in E Usa have yoUr say: True REST Float Spa

Float therapy has become known as an effective treatment for PTSD, chronic pain, providing individuals relief from anxiety and depression, and mental and physical pain by allowing individuals to relax and de-stress in a zero-gravity and sensorydeprived environment. The private space is calm, dim and void of sound and light, conditions that help block distractions and promote healing by reducing sensory inputs to the brain. As military members frequently suffer from chronic pain and PTSD, True REST is proud to offer an alternative therapy that is proven to help rebalance their mental and physical health.

True REST Float Spa is focused year-round on providing veterans with the following military-based opportunities: veterans day: dedicating a Full day of serving military members Free Float therapy sessions To honor U.S. active duty and retired service members, True REST closes its symptoms of military service, studies and anecdotes demonstrate how flotation therapy offers individuals a holistic approach to healing, relaxation and pain Asrelief.aseasoned franchisor, CEO Jim Rowe discovered float therapy by accident from a friend who had just retired as a Navy Seal and suffered from addiction and posttraumatic stress disorder (PTSD). Over lunch, Rowe’s friend had told him how float therapy was changing his life. Float therapy is the practice of floating in an egg-like pod filled with Epsom salt and water in a zero-gravity and sensory-free environment.

Float therapy research with Yellow ribbon Fund for veterans with Ptsd Because float therapy remains relatively new to the mainstream wellness industry, ongoing research is being done to demonstrate its efficacy. To date, research has proven float therapy’s benefits by decreasing cortisol and stress levels, ultimately impacting multiple internal processes such as the fight or flight response (sympathetic nervous system), PTSD, blood pressure, inflammation and symptoms of anxiety and depression.

True REST Float Spa’s franchising program is recognized as a top franchise and one of the fastest growing franchises in

U.S. Military Appreciation Day is a special day for True REST to honor the sacrifices made by service members on the 11th day of each month throughout the year. On this day, True REST provides military guests a complimentary one-hour float therapy session. To date, True REST has given away over 17,000 complimentary floats to current and former military members.

True REST offers a franchising starter program specifically designed for veterans. It is backed by a model of profitability that allows military members to be entrepreneurs by becoming franchisee owners. Not only does the brand offer a 10% military discount off initial franchising fees, but the brand provides access to a network of franchisees, many of whom are also veterans, who bring decades of franchising and business experience.

Franchising M aga Z in E Usa 71

spas to the general public every year on Veterans Day, November 11, to provide complimentary flotation therapy sessions. Active duty military members, veterans and reservists can participate by reserving a one-hour appointment at Free-Floats-for-Military-Veterans.TrueREST.com/ u. s. military appreciation day – complimentary sessions on the 11th day of each month

The skills veterans develop in the military across leadership, self-discipline and mission-focused work ethics are strengths that give them a competitive advantage in the world of entrepreneurship.

the nation. It is built on a proven business model ensuring franchising success and a reliable financial return. Many veterans have served in positions of leadership during their time in the military. This experience makes them natural leaders when it comes to owning a franchise. Additionally, veterans are known for their discipline and ability to stay calm under pressure, making them ideally suited to own a growing franchise business and Withsucceed.integrity, honesty and responsibility, True REST Float Spa continues to not only be one of the original pioneers but also the largest industry leader in flotation therapy. True REST is proud of its early success and the health benefits they offer their customers. They are committed to expanding its locations throughout the nation to bring communities total body wellness through the power of holistic Ifhealing.youare a veteran who understands the importance of a well-run business, then you should consider becoming a franchise owner at True REST Float Spa. To discover franchising opportunities with True REST Float Spa, please visit us at TrueRESTFranchising.com. For more information on True REST Float Spa and their locations, visit TrueREST. com/About-Us.

To continue this important research, to offer more scientific proof and to highlight the health benefits for individuals suffering from PTSD, True REST has partnered with Yellow Ribbon Fund, a national veteran service organization for wounded, ill and injured post-9/11 service members, caregivers and families to support float research. Additionally, True REST President, Mandy Rowe, holds a seat on the board of directors for Yellow Ribbon Fund. supporting military entrepreneurs

Email:www.executivehomecare.compossible.jason@executivehomecare.com

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our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Website: www.businessfinancedepot.com

clayton Kendal is the single source marketing solution for dozens of national cfranchises.ontact:dan Broudy, cEo

carin G transitions caring transitions is a solution-oriented company, and we accomplish this by bringing three services under one roof that are normally all accomplished by separate companies. t he three services we combine to provide unique solutions for our customers are:

Beans & Brews coffeehouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park. t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

• Senior Relocation • Estate Sales

Email: Website:Phone:dan@claytonkendall.com412-798-7120(1-888-799-4757)claytonkendall.com

• Downsizing & Decluttering one final thing – we are not a medical service company. a s a franchisee, you will not be dealing with the hassles or laws that involve elderly medical care, though you might want to invest in knowing the companies that do supply such services in your area. Many times our services are needed in order to fulfill the lifestyle changes recommended by healthcare professionals, so putting your leads into contact with upstanding medical professionals can create a favorable impression that causes them to return to you for help with non-medical side of their changing

72 Franchising M aga Z in E Usa Beans & Brews co FFeehouse

t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community. come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk Email: kfalk@beansandbrews.com

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e xecutive h ome c are in-home care is, simply put, everyday assistance for your loved one provided by a kind, compassionate, and well-trained tperson.hisassistance can come in the form of help getting dressed, preparing meals, doing some light housework, or just relaxing and enjoying a friendly conversation.

Email: cPhone:paul@businessfinancedepot.com(800)788-3884ontact:PaulBosley

laY ton k endall clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system. our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales materials including uniforms, signage, branded merchandise and print collateral.

Business Finance d e P ot Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses. our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Executive home care places screened, qualified caregivers with people who need a helping hand with common tasks that many of us take for granted. t he goal is to maintain a comfortable, safe, and happy living environment while providing for as much independence as

Email:Phone:circumstances.1-800-647-0766caringtransitionsFranchising@gmail.comWebsite:https://caringtransitionsfranchise.com

mind C hamp S uSa here’s your unique opportunity to own a brand that is transforming education globally and kick start your dream business! hailed as the education movement of the 21st century by new York t imes & Wall street Journal Bestselling author, dr Joseph Michelli, Mindchamps started as an education research centre in sydney. Based on over two decades of research, our unique 3-Mind approach forms the foundation of our educational programs in over 80 Mindchamps Early Learning and Preschool centers across australia, singapore, the Philippines, Myanmar, Malaysia, indonesia and now the Us! a s the only early learning organization to develop its own unique, research-based curriculum, Mindchamps’ programs are backed by the work of world-renowned experts in Education, neuroscience, Psychology and t heatre. We are also the only organization worldwide to have Emeritus Professor allan snyder, Fellow of the royal society and founder of the centre for the Mind at the University of sydney and the australian national University as our chair of research. a s a multi-award-winning international Early Learning franchisor, Mindchamps is committed to your success. t his commitment is backed by years of experience, research and development, and a powerful, global brand that is hailed as a 21st century Early Learning Movement. We are keen to find the right business partners who want to contribute to their community while creating prosperity for their own family in the Us to discover more about why Mindchamps international Preschool is your dream business, visit https://franchise.mindchamps.org/usa/ i maG e o ne usa image one Usa is a commercial cleaning services business. t he image one franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnBc.com, Entrepreneur. com and Franchise Business review. image one franchisees work for themselves in a unique relationship with the franchise company. image o ne provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image one provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. ongoing training is delivered both at image one’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses. image one has commercial cleaning franchise locations covering chicago, cincinnati, dallas, d enver, d etroit, Fort Myers, nashville and o rlando. Franchise territories are available nationwide.

Phone: Website:201-928-0444Kumonfranchise.com

For information on the franchise, visit http://image o neUsa .com k umon n orth a merica i nc. high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic. realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

Franchising M aga Z in E Usa 73 Fastsi G ns® now more than ever, businesses look to Fastsigns for innovative ways to connect with customers in a highly competitive marketplace. o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company. We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015 • Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com o r visit our Website: www.fastsigns.com G irlkin lashes t he girLK in Lashes experience provides an eyelash extension franchise opportunity like no other. You will offer lash extension and lash lift services, with expansion possibilities for even more beauty services. Empower yourself and your future with girLK in Lashes! We pride ourselves on comprehensive lash artistry training. We don’t “sell” lash extensions, we provide the highest quality of lash extension services within the eyelash artistry industry.thegirLK in Lashes franchise was built on a premium experience paired with the highest quality lash services – and a little sparkle! Plus, girLK in Lashes Franchise offers an exciting way to empower other women and entrepreneurs in your community. girLK in Lashes provides an initial training program for franchisees and one manager. We then provide an onsite representative before you open to help train your stylists, as well as ongoing support and training. in addition, we present you with a copy of our confidential operations manual to help you start a lash extensions business and run it properly on a day-to-day basis. We seek like-minded franchise owners who share our vision of empowering women through business ownership and community Website:outreachhttps://www.girlkinfranchise.com/ irectory&franchiseservicesD

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

For more information about the Museum of illusions or franchising opportunities please visit www.museumofillusions.com or email at info@museumofillusions.com. toGo Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo! computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

Each state-of-the-art museum is designed to create a mentally stimulating journey through the human mind for all generations with fascinating exhibits including 3d holograms, astonishing art pieces, and brain-puzzling optical illusions. at this time the Museum of illusions has locations in 37 cities, 25 countries, and 4 continents, including franchises in tourist capitals such as new York, Paris, Madrid, shanghai, and dubai, where they are continually ranked among the top city attractions. t he Museum of illusions team plans to continue expanding globally by providing unique educational, visual, and entertaining experiences for visitors, as well as ongoing support and guidance to franchising partners at every step of the way.

t he red c hickz

We’ve d one the heavy Lifting for You

r emedY sPa & salon s uites remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta. amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.

T h E C amp TR an S fOR maT i O n CE n TER Founded by alejandra Font, Luis Font and sam Bakhtiar in 2010, t he camp transformation center ( t he camp) was born out of the realization that despite universal knowledge of how to lose weight — eat healthier and work out regularly — millions of people still struggle to get results. during an era of skyrocketing obesity, t he camp created a proven system to help this massively underserved audience achieve their goals. home of the free “20-Pound Weight Loss challenge,” t he camp transformation center’s flagship program consists of group training with dynamic interval workouts, nutrition and supplement plans, highly qualified trainers, and a ton of positive emotional support. t he camp is a community of people who treat fellow members like family. t he camp transformation center is an industry leader in the weight loss and wellness niche. t he franchise currently has nearly 150 locations in more than a dozen states. t he fitness brand’s goal is to provide its outstanding services to people who wish to lose weight and improve their health in 500 communities by 2030. Each camp employs the company’s signature challenge, a six-week initial entry point for members, that aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. t he camp transformation center is known for its enthusiastic staff members, a clean environment, an open, spacious, and colorful design, supplement plans, and fitness training that is motivating and affordable. to learn more about the camp transformation center, visit www.thecamptc.com.

Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

74 Franchising M aga Z in E Usa n erds

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m uSE um O f i lluS i O n S rP illusions corp. is a U. s.-based corporation that develops and franchises Museums of illusions across the world. t he company’s primary goal is to provide memorable and exciting educational opportunities while evolving its approach to creativity, art, and entertainment. Founded in 2015. in Zagreb, croatia, the Museum of illusions quickly became a global leader in the “edutainment” sector and the largest chain of private museums worldwide. t he original concept offers an interactive, immersive, and fun experience for all age groups while teaching about science, vision, and perception through mind-bending illusions and tricks. t he Museum of illusions is thus globally recognized for its inventive way of combining entertaining and educational activities, as well as countless amazing photo opportunities for visitors to create unforgettable memories.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts. remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas remedysalonsuites@gmail.comwww.remedysalonsuites.com/franchisedomestically.

We know the restaurant business and have done our homework. From the homestyle kitchens of nashville to t he red chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. o ur team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed this with systems and growth in mind, so you can become the next proud owner of a t he red chickz restaurant franchise with ease. an investment in a restaurant franchise like t he red chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our www.theredchickz.combrand.

V ETER an S ERV i CE bR and S Veteran service Brands (VsB) is the umbrella organization for four distinct, but affiliated service brands - all of which are exclusive to military veterans. capitalizing on our success with g -ForcE (the first franchise brand exclusive to veterans), we are adding Mach onE Epoxy Floors, FiELd oPs athletic Field Markings, and Paint corPs (like Marine “corps”) franchise systems to the VsB family of veteran-only franchises.

For more information on the slim chickens franchise opportunity, visit slimchickensfranchise.com

FiELd oPs, already a low $10,000 Fee, offers a 50% discount for the first five Veteranstakers.joining the Veteran service Brands family enjoy instant camaraderie, proven systems in high demand businesses, group discounts, and more.

slim chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, arkansas. o ffering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces. today, there are more than 145 slim chickens locations open and 700 restaurants in development. t he brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.

VsB is actively recruiting qualified veterans across the country to join our team. VsB is already the largest veteran-only franchise system and expects to triple its size in the next 12-18 months. For more information, visit www.VeteranserviceBrands.com s heenco t ravel sheenco travel began trading in 2012 under the name shamrock Vacations. nowadays sheenco is the leading name in luxury travel to ireland and the UK and has just launched a brand new travel Franchise in the Usa o ur focus on luxury helps us to stand out as we only use 4* and 5* properties and have a special focus on the wonderful castle accommodations available throughout ireland and the UK. But more than anything it’s the level of service we offer, from the first point of contact until after your reluctant arrival home. o ur friendly and close knit team go beyond your expectations with ease. d espite the difficulties of the g lobal Pandemic, g enevieve continued with the companies plans (albeit on a delayed timescale) to expand their operation in the Us and the sheenco travel Franchise was launched in June 2021. When asked about the timing of the expansion g enevieve laughingly asks “having started a business in a recession when else would you expand but in a Pandemic?!” t hanks to a solid team and great communication with guests and team members alike, sheenco travel have come out the other side of the Pandemic relatively unscathed and the future looks bright for this progressive and innovative company.

t he brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “ slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of slim chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Franchising M aga Z in E Usa 75 zip S ZiPs is the leading low-cost player in a $10.5 billion laundry and drycleaning industry, caring for items our customers use every day, and others they reserve for special occasions. We offer five concepts in one, in a compact footprint, including: pressed laundry, dry cleaning, Wash n Fold laundry, alterations and caring for household items. o ur business was founded when eight of the Baltimore -Washington, d c area’s premier dry cleaners banded together to pool their expertise and resources to create a powerhouse brand. t hey established an “in by 9, out by 5,” one-low-price-to-dry-clean-anygarment approach that is affordable and convenient for customers to use and easy for operators to sell. We have nearly 70 locations open across the United states, commitments to open more than 100 more, and many territories available immediately for multi-unit development. We’re ready to help you get set up with full-service processing locations, satellite “drop” stores, sophisticated locker systems and processing of items for commercial organizations and even other garment care businesses. and we’ll support you every step of the way, from getting up and running to keeping things going strong for years to come. at ZiPs we’re committed to being an environmentally responsible organization: Every location accepts hangers for recycling, is illuminated by energy-efficient LEd lights, uses 100% biodegradable plastic bags and an odor-free hydrocarbon solvent, and captures by-product in clay filters that are disposed of through a third-party government compliance specialist. We also avoid individually wrapping using each garment or adding tissue paper in the sleeves, which cuts down not only on waste but on cost as well. independent garment care operators and growth-minded, entrepreneurial investors alike can capitalize on our systems, buying power, investment in innovation and improvement, and our brand. contact our director of Business d evelopment, abhi Parikh, at aparikh@321zips.com or (717) 495-7995 today to learn how you can look your best with a ZiPs franchise opportunity.

t he slim chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. a s slim chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

fR an C hi S ing uSa a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa Eachwebsite.detailed, full colour a-Z listing comes with a 150 word write up and your logo. e xcellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki 778-426-2446advertising@cgbpublishing.comBradbury:or

initial investment starts as low as $20,000 for FiELd oPs (assuming possession of a suitable pickup truck) and runs as high as $150,000 depending upon which brand, size of territory, truck choice, and equipment package. Franchise Fees are deeply discounted for the first five franchise partners of our new brands (some are already spoken for). Mach onE and Paint corPs normally have a $25,000 Franchise Fee (some of the lowest in their industries), but offer the first five a steep $15,000 discount.

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s lim c hickens

o www.sheencotravelfranchise.compportunities@sheencotravel.com

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