fe at ure : hom e serv ices franchising
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I n g r i d N e l s o n | Fr a n c h i s i n g U S A
home services: a booming industry It’s no secret that the demand for home services in the U.S. is booming right now. There has never been a better time to take advantage of this growing business trend. We take a look at why buying a franchise might just be the best option.
COVID-19, many of us are now working from home, making it more important than ever to improve and enjoy our surrounds. In fact, the Better Business Bureau recently published a report that showed 76% of homeowners in the United States have carried out at least one home improvement project since the start of the COVID-19 pandemic.
From renovations and additions to home decorating, landscaping, cleaning, repair and maintenance, homeowners are putting home improvement franchises in high demand. This is resulting in great opportunities for the entrepreneur seeking to invest in their very own home improvement franchise business.
As a result,home improvement businesses are seeing an uptake in the number of customers that want major renovations or minor projects to make their houses a more pleasant place to live.
There are a few reasons for this huge increase in demand. As a nation, we are busier than ever and with the onset of
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Apart from that, many people just don’t have the time, know-how or desire to do what this sector of franchises offer. Plus, rather than buying bigger and better homes, a growing number of people in the U.S. are choosing to keep their homes and make improvements.
Furthermore, with the explosion in online and mobile booking services, and the emergence of tech-savvy millennials, it has never been easier to access home service businesses. Major companies such as Google and Amazon are diving
“Home improvement businesses are seeing an uptake in the number of customers that want major renovations or minor projects to make their houses a more pleasant place to live.” into the estimated $400 billion market. Interestingly, Amazon Home Services covers more than 700 types of services! So why buy a home services franchise rather than run an independent business? Prospective franchisees benefit from established systems along with easier access to a number of resources in comparison to businesses run by independent operators. Another advantage of being a part of a franchise system within this area of business is that it allows for franchisees to take advantage of the brand equity of the franchisor. This advantage is a major benefit because people are very protective of their homes and tend to seek as many assurances as possible that the
