62 Freeway Insurance: Franchises Put Veterans on The Fast Track
60 Franchising News Latest News from Veterans in Franchising
70 Lance Trenary: cultivating a Winning culture: insights from golden corral cEo
66 Homevestors: names The Ugliest house of The Year ® for 2023
68 Dog Training Elite: Empowering Veterans with PTsD Through service Dogs and offering a compelling Franchise opportunity
72 ISI Elite Training: Marine corp. Veteran Finds Purpose, success, and community spirit in Brand That redefines the Boutique Fitness Franchise Model
64 Traci Fournier – One Hour Heating and Air Conditioning: how one Leading hVac Franchise honors america’s heros
74 Sir Grout: Welcomes Three Esteemed Entrepreneurs as new Franchise owners
Floor Coverings International® (FCI), the No. 1 flooring franchise in North America, has inked four newly signed franchise agreements across Michigan, boosting the total number of statewide showrooms to 13 by the end of 2024.
Fci has seen steady growth in Michigan, with the number of franchise owners in the state increasing from five to 13 within the past two years. Michigan is also home to one of the brand’s marketing co-ops, helping franchisees market their businesses and garner new customers.
Four community-oriented franchisees have signed agreements to bring showrooms to Michigan in 2024:
• Marty England opened his business to service East Middle Michigan in midMarch.
• Trent McNatt is serving the greater Novi, s outh Lyon, Farmington, n orthville, and Brighton area with his Fci, which opened in mid-March.
• New franchisee in Bloomfield Hills, Michigan is planning to open his Fci in mid-s eptember, serving one territory in Michigan.
• New franchisee in Beverly Hills, Michigan is planning to open his Fci in july.
“The future of flooring looks bright as multi-unit operators are looking to join our growing brand, and we have no intentions of slowing down,” said Tom Wood, President & cEo of Floor coverings international. “We’ve invested millions of dollars into marketing initiatives and are always working to keep our franchisees ahead of the curve and ensure they
deliver on our commitment to customer satisfaction.”
With over 250 locations open across the United states and c anada, Fci has built their business on the relationships they have with customers and the high-quality flooring experience they’re able to provide.
For more information about the franchise opportunity, please visit https://flooringfranchise.com/ or call 877-559-3496.
Little Caesars, the third largest pizza chain in the world, signed several new multi-unit development agreements to expand its presence across target markets in the U.S., fueling the brand’s ongoing efforts to grow with ambitious operating partners. As part of these deals, Little Caesars will open more than 30 new restaurants throughout San Diego, Memphis, Tampa, Raleigh, Minneapolis-St. Paul, San Antonio and Eugene.
spearheading Little c aesars expansion across s outhern c alifornia is experienced franchise owner Leo g onzalez who operates multiple Little c aesars restaurants in s anta Barbara and Los angeles. r ecognizing areas of opportunity to grow the brand across an untapped market, g onzalez committed to open nine Little c aesars in s an Diego over the next four years.
co-owners of rjBL Pizza, new franchise owners j ocelyn Monperousse and Lissette isabel will open the first traditional Little c aesars restaurant in Bradenton, Florida. Their five-unit agreement supports their development plans in the Tampa market going into 2027.
“The growth and momentum we’ve built in the first three months of 2024 underscores the strength and viability of Little c aesars.
With a business model that’s built for our franchise owners, we’ve successfully garnered the attention of many experienced multiunit operators,” said Patrick cunningham, Vice President of U. s Development at Little c aesars.
Little c aesars also plans to grow its footprint across the U. s . with its newest restaurant prototype – Po Ds. Featuring a design that’s built offsite, Po Ds have a quicker construction timeline than most traditional restaurants.
Batteries Plus, the nation’s largest specialty battery brand, is proud to announce the launch of its new X2Power Portable Power Stations.
The X2Power Portable Power stations provide power solutions no matter the need – from powering on outdoor activities, to keeping vital appliances running during a power outage. X2Power Portable Power stations are available for purchase at Batteries Plus stores nationwide, where buyers can seek expert advice on how to select, set up, and use their new power station. The portable power station is also available
online at batteriesplus.com/brandshops/x2power/power-stations, where consumers can use a proprietary selfguided calculator to determine which X2Power Portable Power station is the best fit for their life.
“From the outdoor enthusiasts, to those in outage-prone communities, we recognize everyone’s need for reliable power on demand is unique,” said shawn Budiac, Vice President, Divisional Merchandising Manager Batteries Plus. “That’s why we’re proud to offer the X2Power Portable Power stations to provide power where our customers
need it most, with options perfectly tailored to each individual’s needs.” in addition to the launch of this gamechanging new product to power everyday lives, Batteries Plus store associates offer expert advice for customers who may not know which portable power station is best for their needs. Buyers at Batteries Plus stores across the country will receive all the information they need for how to set up and use their new portable power station to its fullest extent.
www.batteriesplus.com
Moran Family of Brands, one of the nation’s leading franchises of general automotive repair, transmission repair, and window tint services, announced its newest franchise location with a Turbo Tint store in Kennesaw, Georgia.
The new Turbo Tint store is owned by r ob nugent, a native of jamaica who served nine years in the United states Marine corps. Following his time in the military, nugent earned an MBa from Penn state University and had an extensive career in B2B sales and marketing. after many years of working in a corporate role, nugent wanted to own a franchise and was impressed by the Turbo Tint business model.
“When i was looking at franchise opportunities, i was blown away by the customer reviews and didn’t know the number of 5-star ratings was even possible,” nugent said. “Turbo Tint is a game changer with the speed of service and convenience it provides. customers in the Kennesaw area looking for window tinting services are in for a totally new experience with Turbo Tint.”
“We are very excited to bring the first Turbo Tint store to the state of g eorgia with our newest location in Kennesaw,” said Peter
Baldine, President of Moran Family of Brands. “We were extremely impressed by r ob’s background of building and leading a team from his time in the military, along with his sales and marketing experience. r esidents of Kennesaw will love the convenience, amenities, and overall customer experience they will get with Turbo Tint.”
After 13 years as an insurance broker with a major insurance company in southern California, Will Griffin received notice on a hot day in July 2022 that he had 30 days to shut down his thriving office in Lakewood as part of the company’s plan to eliminate all brick-and-mortar locations.
As a five-year veteran of the Marine Corps, he had dealt with his fair share of unexpected surprises, but the sobering realization that he and his employees would be out of jobs in one month was a sudden jolt. Griffin called his colleague, Dan Calimquim, at their Long Beach location only to learn he received the same notice.
“I had 17,000 customers at the time, so I knew I had to figure out
something very quickly,” said Griffin. “Dan and I had worked together for several years, so we were on the same page with coming up with a swift solution. And the solution was to buy a Freeway Insurance franchise.”
As luck would have it, the timing was perfect to explore opportunities with Freeway Insurance, a division of Confie, the largest independent personal lines agency and broker in the U.S. Griffin learned that Freeway was in the beginning stages of franchise development in 2022 and was in the process of registering the brand in states throughout the country. After years of operating more than 800 corporate-owned locations, Freeway was convinced franchising could help the company expand on a wider scale nationwide.
“ Our franchise offering provides an excellent opportunity for my fellow veterans to secure their own business as they transition from the military.”
“We were only opening about 30 corporate locations per year,” said Alex Trachtman, Freeway’s SVP of Franchise Sales and Operations. “We realized franchising would allow us to expand in areas of the country where we wanted to have a bigger presence.”
Although Freeway’s enormous brand recognition was a factor in Griffin’s franchise decision-making process, he was also impressed by the company’s recognition of veterans. Confie’s CEO Cesar Soriano served in the military worldwide, including Southwest Asia as a Military Intelligence Officer in the United States Army. And while other franchisors offered small veterans discounts, Freeway’s was significant. Griffin learned the regular price for one franchise location was $25K, but for veterans it was affordably priced at $15K. Griffin and Calimquim signed franchise agreements for the Long Beach and Lakewood locations in November 2022 and by March 2023 they were holding grand openings as among the first Freeway Insurance franchise locations. “Freeway was a match made in heaven because we were still reeling from having
to shut down our offices so suddenly,” said Griffin. “And after being with my previous insurance company for so long, we felt strongly we had to go with a brand with huge name recognition and high ratings in the industry. I wasn’t going to open a Will Griffin Insurance agency, because no one has heard of me. But everyone has heard of Freeway".
Trachtman noted that Freeway’s brand recognition stems from a number of factors, including a massive national advertising campaign and a high TrustPilot rating of 4.6. The company’s sponsorship of Mexican race car driver Daniel Suárez and Trackhouse Racing for the 2024 NASCAR Cup Series season has bolstered enthusiasm with Hispanics and racing fans on a national level as well.
“Daniel Suárez has added another dimension of brand awareness for Freeway,” said Trachtman. “Whenever he makes appearances at events, we see hundreds of people lining up for his autograph, and some of them are asking him to sign little Freeway cars. And of course our franchisees are always interested in attending races or meeting him when he travels to their areas.”
Since Griffin and Calimquim kicked off the franchise development plan in southern California, Freeway has expanded to 31 locations, including 17 in the Golden State. According to Trachtman, four locations are in Florida, while Georgia and Tennessee have two units and Illinois, South Carolina, and Colorado have one each. Growth has steadily grabbed the attention of multi-unit investors and franchisees with nine additional locations planned in
Georgia. Freeway is aiming for a total of 36 locations by the end of the year and projecting 400 in the next five years. While other insurance agencies are only selling policies online or on the phone, Freeway is capitalizing on knowing its customer base prefers to do business in person.
“You could say it's part of the Hispanic culture,” noted Trachtman. “Of course we offer options to purchase online or on the phone, but we have thousands of customers who like to meet someone, shake hands, and know who they are doing business with. Eliminating the language barrier is important, so we have solved this by having many bilingual agents. It’s all about giving our customers options and making them feel comfortable.”
Meanwhile, business is thriving for Griffin and Calimquim, who both say owning a Freeway franchise is the best decision they’ve ever made.
“We’ve seen consistent growth with auto insurance, so we plan to offer homeowners, commercial, and other policies down the road,” Griffin said. “The support we receive from Freeway when we need it is invaluable.” v
Introduction to a trusted name in HVAc services for More than 20 Years
For the past twenty years, One Hour Heating & Air Conditioning, part of Authority Brands’ family of industryleading home service franchisors, has solidified its position as a trusted leader in the HVAC industry with steadfast dedication to achieving excellence.
One Hour Heating & Air Conditioning’s journey to becoming the nation’s top HVAC service provider has been marked by a relentless dedication to exceeding customer expectations. The brand distinguishes itself through its profound sense of community engagement and appreciation for those who have served our nation. Recognizing the sacrifices made by veterans and their families, the company prides itself on giving back and honoring their service through various initiatives and programs, including the Hero’s Club Program and the HVETerans Giveaway that concluded earlier this year.
The idea for the HVETerans Giveaway was born out of a sincere desire within the company to give back to the communities across the country that have supported One Hour Heating & Air Conditioning over the past 20 years in business. Recognizing the invaluable contributions made by veterans specifically, One Hour Heating & Air Conditioning’s goal during its 20th anniversary was to give the gift of a brand-new HVAC system to a deserving veteran to help them get through the cold winters and hot summers. This nationwide initiative holds special significance for us as a company, as we’re privileged to have several veteran franchise owners, many team members and their family members, and corporate staff who are an integral part of our of our One Hour family.
Countless hours of planning, coordination, and collaboration went into ensuring that the contest would be executed flawlessly. The HVETerans Giveaway is not just a contest; it is a testament to the power of
“
Recognizing the sacrifices made by veterans and their families, the company prides itself on giving back and honoring their service through various initiatives and programs, including the Hero’s Club Program and the HVETerans Giveaway that concluded earlier this year.”
compassion, gratitude, and community. When we come together for a common good, the impact it has on families in need is foundational to the culture we exemplify, both internally and in the communities we serve.
The HVETerans contest selection process aimed to honor the dedication and contributions of veterans nationwide, receiving numerous submissions highlighting stories of bravery and resilience. From these, Brian Scott of Williamsburg, VA emerged as a standout example. As a U.S. Army veteran with 15 years of service, Brian takes pride in his country. Despite his own need for a new HVAC system, Brian initially submitted his recently widowed brother-in-law for the contest, who also suffered a tragic house fire soon after. However, his brother in-law decided to go a different route where he would no longer need a new HVAC system. Knowing that Brian experienced his own hardships, One Hour decided to pay it forward and rewarded his win of the new HVAC system, valued at $10,000, to Brian.
“The HVETerans contest resonated deeply with me,” said Brian Scott, recipient of the HVETerans Contest prize. “As an existing loyal customer of One Hour Heating & Air Conditioning in Hampton Roads, submitting my brother-in-law who also served our country was a no-brainer. It was an opportunity to recognize him
for his deep appreciation for our veteran community, and I wanted to honor that.”
On February 2, 2024, Brian received the highly anticipated installation of the new HVAC, courtesy of One Hour Heating & Air Conditioning of Hampton Roads. Led by owner and operator Ryan Kletz, the installation was meticulously executed, ensuring optimal efficiency of the heating and cooling system. Every detail was carefully considered, from the placement of vents to the calibration of thermostats, guaranteeing the most comfort for Brian.
“It was heartwarming to witness the joy and gratitude on Brian’s face as we brought the installation to life. This initiative not only honors his service but also serves as a beacon of unity and appreciation within the tight-knit military community in the Hampton Roads area. It’s a reminder of the sacrifices made and how we can give back to those who have made them,” said Kletz.
In addition to the HVETerans Giveaway, One Hour Heating & Air Conditioning continues to champion the interests of veterans through its Hero’s Club program. By embarking the help of franchise owners across the country, One Hour offers at select locations a complimentary membership to active and retired military and first responders. The Hero’s Club provides exclusive benefits, including priority service, annual tune-ups, discounts
ABoUt tr AcI FoUrn Ier:
Traci Fournier is the Vice President of Operations at One Hour Heating and Air Conditioning. Traci Fournier’s career includes over 20 years of franchise operations working for various national brands including One Hour Heating & Air, Benjamin Franklin Plumbing, and Mister Sparky Electric.
on products and services, and system replacement vouchers. As of 2024, there are more than ten franchise owners offering these services to their communities, including Steve and Denise Kurtz of One Hour Heating & Air Conditioning of Lee’s Summit who launched their local Hero’s Club at the beginning of the year.
“For more than 15 years, we’ve been serving our family, friends and neighbors with reliable heating and cooling services. With the start of another year, we wanted to take our efforts a step further by acknowledging and assisting our local heroes in the best way we could, debuting the new Hero’s Club,” said Denise Kurtz, co-owner of One Hour Heating & Air Conditioning of Lee’s Summit. “Whether it’s during the cold winter months or at the peak of summer, our licensed technicians and team are excited about the opportunity to serve these men and women in our communities year-round.”
As we continue to expand our footprint with new and existing franchise owners across target markets in California, Texas, Illinois and Oklahoma, we’re encouraged by the mutual respect and desire our teams have to do what we can as an HVAC franchise to serve our communities with more than just reliable heating and cooling services. v
A charming 1890’s farmhouse in Williamsburg, Va. has won the title of The Ugliest House Of The Year® for 2023 from HomeVestors of America, Inc., the We Buy Ugly Houses® people.
Highlighting the most dramatic “befores” and “afters” from the houses purchased and then renovated by the company’s independently owned and operated franchises in 2023, Virginia franchisee Daniel Nice was selected as the winner of this year’s 17th annual contest. Nice
served in the U.S. Army for nine years before joining HomeVestors in 2020. As a result of his win, Nice’s local Habitat for Humanity chapter, Habitat for Humanity Peninsula and Greater Williamsburg, will receive a $20,000 donation from HomeVestors.
Located on Semple Road in Williamsburg, The Ugliest House Of The Year® for 2023 was originally built in 1890 as the homestead for a 70-acre farm. In the 1960s, the land around the property was developed into a neighborhood. However, over time, the house was neglected, with the outside becoming so overgrown with
vegetation that it was hardly visible from the road. Inside, it was cluttered with debris and there were gaping holes in the floors.
“The previous owner was so happy we were going to salvage the home and that we were capable of tackling a renovation of this magnitude – he was thrilled the home would be given a second chance,” said Nice. “Throughout the project, neighbors would stop by and tell us how the house had been known as the ‘haunted house’ and that they never thought it would be restored in their lifetime. One neighbor was happy that their dog would stop uncontrollably barking at the house given all the critters that lived around it before we came in.”
On the first day of the renovation, Nice’s team began by clearing the lot while preserving the existing crepe myrtles and magnolia trees. The home was then gutted and prepared for the substantial overhaul. Among the extensive work performed was a renovation of the crawlspace, installation of new water and sewer lines, installation of all new electrical, as well as new siding,
windows, HVAC, water heater, kitchen, bathrooms, flooring, and paint. Nice also refinished the beautiful, handcrafted staircase which quickly became the focal point of the restoration.
“You could not have given Daniel Nice a better name, and this project is the perfect representation of what he has brought to his community and our company, ensuring fair deals for distressed property owners, and giving houses new life,” said Larry Goodman, chief executive officer of HomeVestors. “He has told me that joining HomeVestors was the best business decision he ever made, and how much satisfaction he draws from transforming neglected properties into vibrant, welcoming spaces that have the power to rejuvenate neighborhoods and provide homes for families.”
Habitat for Humanity Peninsula and Greater Williamsburg was formed in 1985 and has built and renovated over 210 houses in its local community. The
organization relies on outside donors, like HomeVestors, to fund its efforts and believes that homeownership provides families with the strength, stability, and independence they need to live a better life. A ceremony celebrating Nice’s selection and the donation to Habitat for Humanity Peninsula and Greater Williamsburg will take place next month.
HomeVestors of America, Inc. is the largest professional house buying franchise in the U.S. with more than 140,000 houses bought since 1996. HomeVestors recruits, trains and supports its more than 1,100 independently owned and operated HomeVestors® franchisees that specialize in building businesses based on buying, rehabbing, selling, and holding residential properties. Known as the We Buy Ugly Houses® people, HomeVestors strives to make a positive impact in each of the 47 states and the District of Columbia, in which it has franchises
p T s D Through s er V ice Dogs an D o ffering a compelling franchise o ppor TuniT y
Service dogs bring immense comfort to veterans. Dog Training Elite offers a service dog training program, as well as franchise opportunities for veterans seeking a new career.
My service dog was a game-changer for me when I returned from a deployment with the U.S. Air Force — it provided
companionship, support, and inspired a new life mission. This experience, transformative and uplifting, has been instrumental in my life, yet some of my fellow veterans have not had the same opportunity.
Supporting veterans and their business ventures is vitally important. While many veterans rely on business ownership for a sense of purpose and fulfillment, many others rely on veterans for employment,
with nearly 5.5 million Americans employed by veteran business owners.
Business ownership is a popular option for veterans, with veterans owning over 1.9 million businesses in the U.S. Many find the transition from service to civilian life eased by the transferable skills required both in the military and in business ownership, such as leadership, a strong work ethic and accomplishing a goal.
Franchising in particular, with its built-in support system from a corporate team and blueprint for success, is a perfect match for many veterans.
After service, one in five veterans experience PTSD or depression in some capacity. Trained service dogs can help
supported by a service dog is likely to find their reintegration back into society much more comfortable and experience many benefits through the experience of owning a service dog.
mitigate the effects of PTSD and act as a source of calm and support. Service dogs can nudge and interrupt harmful or anxious behaviors such as foot tapping or nail biting or provide comfort through pressure by laying their head or body on their owner, for example.
As CEO of Dog Training Elite, it’s my mission to help veterans through our service dog training program. A PTSD service animal is able to go anywhere with their handler, so they can assist the handler through moments of anxiety or stress. Service dogs are trained to provide excellent mental health support, reducing depression, the frequency and severity of flashbacks and even suicidal ideation. Overall, a veteran with PTSD who is
Because service dogs require regular exercise, their handlers are motivated to stay active. Caring for the dog establishes a routine and fosters a sense of responsibility, aiding in reintegration into society. And while reintegration and involvement in the community can be very positive for a veteran, public settings and crowds often trigger PTSD symptoms. However, service dogs can provide a physical barrier between their handler and crowds, enhancing feelings of safety.
Another common aspect of PTSD is hypervigilance. Service dogs are trained to recognize signs of anxiety and hypervigilance in their handlers and are able to redirect this energy into positive coping mechanisms and grounding techniques, such as petting the dog, to reduce tension and interrupt the onset of panic attacks. PTSD can also disrupt sleep, with nightmares and distressing flashbacks,
“ Service dogs are trained to recognize signs of anxiety and hyper-vigilance in their handlers and are able to redirect this energy into positive coping mechanisms and grounding techniques, such as petting the dog, to reduce tension and interrupt the onset of panic attacks.
but service dogs can gently wake their handlers, reminding them they are in a safe place and grounding them once again.
American small businesses have the ability to empower veterans in their transition to civilian life while providing opportunities for business ownership which can make this transition smoother. By supporting these endeavors, we foster a community that values the contributions of veterans, enhances their quality of life through initiatives like highly trained service dogs, and celebrates their continued service in new, impactful ways. Through collective effort and compassionate support, we can significantly enhance veterans’ integration into civilian life, ensuring they have the tools to thrive and succeed. v
As President & CEO of Golden Corral Corporation, I have had the opportunity to lead a brand that has thrived amidst industry challenges and evolving consumer preferences.
Our success extends beyond serving high quality food at affordable prices; it is about nurturing a culture that resonates with both our employees and network of franchisees. This people-first culture has fostered strong bonds and led to multiple multi-generation
franchise groups and employees dedicating their entire careers to Golden Corral. This has required an intentional focus to align franchise and employment opportunities with our mission, vision, and values, which is the foundation of our success.
We have always believed that our people are our greatest asset — from the kitchen staff to the corporate support center team and our franchise owners, each play a vital role in shaping the guest experience. A key component of building our strong company culture has been stable, tenured leadership.
In addition to myself, many other team members and franchisees have been with the brand for over 35 years, which is a testament to our culture. Stability in leadership is not just a coincidence; it is a deliberate effort to cultivate trust, consistency, and a sense of belonging within our organization.
We have been honored with multiple workplace recognition awards highlighting our commitment to fostering a positive and supportive work environment. This recognition is often based on independent surveys and reflects our tangible efforts to create a workplace where collaboration thrives, and every voice is valued. We actively foster an inclusive environment where diverse opinions and open dialogue are facilitated and encouraged, at all levels of the organization. From onboarding new hires to recognizing and celebrating team members who embody our values, we aim to cultivate a sense of alignment with our mission and vision, thereby reinforcing our
commitment to creating a workplace where everyone feels valued, supported, and empowered to succeed.
According to the International Franchise Association, fostering a culture of trust is essential for creating an enduring franchise business. Building trust has been paramount in our journey to cultivate a winning culture. Trust is not built overnight; it is nurtured through consistent actions, transparent communication, and mutual respect. We prioritize integrity and accountability in everything we do, holding regularly scheduled town hall meetings and inviting participation in our annual engagement surveys to collect feedback from our employees and franchisees. By prioritizing franchisee feedback and leading by example, we have forged strong bonds within our franchise community. A great example is one of our largest franchise owners, Dave Gronewoller, who has been a franchisee for over 30 years and has brought his sons into the business. Together, they own and operate fifteen restaurants across five states, embodying the spirit of single-brand, multi-unit franchisees. Trust, a cornerstone of our franchise business, has been key to enduring relationships like the one we share with Dave.
For emerging franchisors, I cannot stress enough the importance of aligning not only your franchise opportunity around
your mission, vision, and values but your company culture as well. As reported by Entrepreneur, franchisees are looking to ensure that their personal and professional values align with the company’s before signing an agreement. When franchisees share the same values and vision as the corporate leadership, it creates a unified front that strengthens the brand and builds trust within the community. We feel so strongly about this that we make a point of discussing our values in depth with prospective franchisees before entering into a business relationship with them. For example, a significant part of our mission, values, and culture is giving back to military veterans. Our restaurants host annual Military Appreciation
Nights in partnership with local Disabled American Veteran (DAV) chapters, and we are founding partners of Camp Corral, a non-profit that hosts children of wounded, ill, injured, or fallen military heroes for a world-class summer camp experience. Through the strong support of our franchisees and the generosity of our guests and team members, we have raised over $34 million for disabled veterans and military families. We also participate in the International Franchise Association’s VetFran program and offer veteran discounts to franchisees who have served our country.
As I reflect on Golden Corral’s journey and the belief system that has guided our decision making, one thing is clear: cultivating a winning culture is critical for long-term success. It requires vision, dedication, and a steadfast commitment to our mission, vision, and values. By aligning our proven franchise opportunity around these core principles, investing in our people, and fostering a culture of trust and innovation, we have not only weathered the challenges of the past several years but emerged stronger than ever. As emerging franchisors seek to further establish themselves, I urge them to embrace the power of culture, community, and collaboration. Together, we can shape the future of franchising and create a lasting impact for generations of entrepreneurial business owners to come. v
Growing up in Columbia, South Carolina, John Scarborough lacked direction and purpose, but his life changed after the 9/11 attacks on U.S. soil led him to consider the military.
John joined the Marines in 2003 and was deployed as part of the first LAR division. His experiences included a seven-month deployment to the Horn of Africa and a seven-month tour in Iraq. After completing his final tour, he left the military and returned home to his wife and children to help manage an Italian restaurant owned by his father.
Soon after purchasing the restaurant from his father, John, along with the rest of the world, faced the challenges from the Covid-19 pandemic. For John, his wife and three children, this meant the temporary closure of the restaurant, wife's loss of income and economic uncertainty. He also lost his mother from the virus, who was one of the first cases in South Carolina. After these hardships, John and his family decided to transition away from the restaurant business to find something to utilize what he had learned and gained
through his military career. He spent the next six months contemplating.
While visiting family in the Charlotte, NC area, John attended a workout session at ISI Elite Training, He immediately feel in love with the strength training model, combined with the community spirit that reminded him of his Marine Corp brotherhood. After conducting some due diligence research, John decided to take a leap of faith and franchised an ISI Elite Training facility in Lexington, SC. In May of 2022, he opened his location.
“Introducing a strength-focused group fitness program to the Lexington community filled a gap in the local fitness scene that was much needed,” said John. “Nearly all other fitness concepts focused more on cardio-focused workouts and there wasn’t much difference in what they offered. ISI Elite’s focus on athletic based strengthen training in addition to cardio was a welcomed offering by the community. We started two months prior to opening, hosting workouts in our parking lot and the brand grew from there.”
Today, John’s ISI Elite Training location has grown to nearly 350 members and continues to experience a strong, steady growth with a loyal base within the community. Of course, the road wasn’t
always easy and John points to the ISI Elite Training franchise team for his success, which is echoed throughout the brand’s franchise system.
“There is a family dynamic with the company leadership, which made the transition smoother for me,” said John. “There is a very strong sense of community among the corporate team and other franchise owners, which provides a support system and opportunities for sharing best practices. Any time I have a question, I can pick up the phone and call the CEO or another franchise owner to discuss an issue or idea.”
Despite recent worry and fear of recessions, the health and fitness industry continue to experience significant growth. While some boutique gyms have thrived, others may struggle due to challenges like high operating costs, limited resources, or difficulty in attracting and retaining clients.
“We feel we have a near perfect model for people who are interested in investing in the ISI Elite Training brand,” said Adam Rice, CEO of ISI Elite Training. “Not only are our members getting a structured, functional strength and conditioning workout, they are connecting with others where they continue to build confidence and instill a level of accountability toward overall health and wellness practices.”
ISI Elite Training year-over-year 2023 resulted in system wide growth across the board, hitting its 10,000-membership milestone and reporting $14M in annual
revenue, up 57% year-over-year. The boutique franchise fitness brand also reported a record average facility sales growth (AUV) of 6 percent, while seeing a 13 percent increase in same facility sales from 2022 to 2023, which includes memberships, retail, supplement, and other in-gym consumables.
The momentum continues into 2024 as the brand reported 38% year-over-year and 14% month-over-month increases in January – the third highest in brand history. As a franchise model, ISI Elite Training elevates the boutique-gym genre as franchisees experience steady, meaningful gains.
To this end, many boutique fitness franchisees with competing brands are switching to the ISI Elite Training franchise model citing a more comprehensive marketing program and the success of the ABT scientific-based functional training focus. Additionally, with the minimal turnover costs, lower barrier to entry and the real estate issue already resolved, owners passionate about fitness have found a new pathway to merge passion with success for the benefit of their community.
“The ISI Elite Training vibe comes from a shared passion, a collective energy, the high-fives, and the spirit of one,” said Adam Rice, CEO of ISI Elite Training.
“The accountability, trust, and talent that sport team members hold for each other is how championships are won and legends are made. This is the meaning behind the phrase ‘Iron Sharpens Iron’ and from which ISI Elite Training was built.” v
Sir Grout, a leading innovator in hard surface restoration, has awarded three territories representing three new franchise owners in California and Colorado. The new territories add to the franchisor’s growing footprint of nearly 60 units nationwide.
Brian Rooney was awarded a territory in Golden, Colorado. He comes to the franchisor with a background in accounting as a controller.
“Sir Grout will afford me the stability and sustainability I’ve been looking for after being in accounting for my entire career,” said Rooney. “I’m excited to build a business that provides a valuable service and get plugged into the Golden community.”
The Santa Ana, California territory was awarded to Jose Esquivel, a chemical engineer with an MBA who spent nearly three decades in the chemical industry. He and his wife have three children and plan to use this stream of income for their education.
“I was impressed with the level of support Sir Grout offers its franchise owners, especially as a first-time franchisee,” said Esquivel. “It’s an honor to join the team, and I’m excited to own a business that will help me build generational wealth for my family.”
Another territory was awarded to Mark and Tracy Hoff in Windsor, California. Mark was a United States Naval Officer and successfully led a corporate career as a director of product development in the medical device industry. Tracy spent her career in publishing and marketing. The couple have three children and are now empty nesters.
“Tracy and I are excited to venture into franchise ownership together,” said Mark. “We chose Sir Grout because it is a great business that is always in demand, and we were very impressed with the marketing and customer support.”
A son of one of the Sir Grout founders, Philip Gill now serves as Sir Grout’s Brand Leader and pours his passion into the brand as it continues to grow. “It’s an honor to carry on the Sir Grout legacy by welcoming these new franchise owners,” said Gill. “Each of them are dedicated to growing a successful business, and we’re here to support them every step of the way.”
Founded in 2007, Sir Grout has grown to become the leading innovator in tile, grout and stone restoration. The company has established a reputation for its proprietary restoration methods and renowned ColorSeal process.
For more information on franchising with Sir Grout visit SirGroutFranchise.com
For nearly two decades, Sir Grout has grown to be the leading innovator in hard surface restoration. The company is known for its proprietary restoration methods and renowned ColorSeal process that sets it apart from its competitors. Sir Grout is a subsidiary of Threshold Brands, a collection of home services franchises. For more information visit sirGroutFranchise.com or thresholdBrands.com
Founded in 2000, aroma joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature aj ’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma joe’s is actively expanding.
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and n evada.
The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best
Founded on the principles of strength, community, and balance, BoDYBar Pilates has been redefining fitness with its innovative approach to Pilates since 2012. The brand boasts state-of-the-art studios, equipped with the latest Pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. BoDYBar Pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.
Founded to redefine fitness, BoDYBar Pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout
Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
aroma joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available. aroma joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk
Email: kfalk@beansandbrews.com
experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. a s a growing franchise, BoDYBar presents an exciting opportunity for entrepreneurs in the fitness industry. joining the BoDYBar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. This opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.
https://bodybarpilates.com/franchise
our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
co M et cL e A ners
Become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and Laundry services is here to help you help others. our 60 years of brand history speaks
Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!
Drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!
now more than ever, businesses look to Fas Tsigns® for innovative ways to connect with customers in a highly competitive marketplace.
o ur high standards for quality and customer service have made Fas Tsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
#1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
Becoming your own boss is a wish held by many, and franchising makes that possible. The insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
g enerator supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.
People know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.
for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.
For more information:
contact: jack D. g odfrey jr.
Phone: 888-461-3555
Email: franchising@cometcleaners.com
Website: cometfranchising.com
in addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, inc has developed resources to help you every step of the way!
For more information please contact Kelli schroeder at:
Ph: 303 663 0880
E: Leads@Drybarshops.com https://www.drybarshops.com/franchising/
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
FasTsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com o r visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. That’s our customer Trifecta.
With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex Trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
By becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.
For more inforamtion: contact: glenn Leingang Phone: 281-251-6100
Email: glenn@generatorsupercenter.com Website: generatorfranchise.com
kUM on n ort H A M er I c A Inc.
high school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.
Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.
Designed for greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time.
$22B industry – Fitness is back, and it’s stronger than ever
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
McMillan PLLc is an innovative law firm focusing on commercial real estate law, financial services, and business law.
o ur attorneys are licensed in north carolina, south carolina, g eorgia and Tennessee, and serve our clients from the firm’s charlotte and charleston offices.
We represent tenants in commercial lease negotiations and are particularly attuned to the
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why nerdsTo g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.
Today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.
Unprecedented growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.
contact: r yan reeves
Email: ryan@mayweather.fit
Website: https://mayweatherfranchise.com/
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad!
To learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
specific needs of franchisees. o ur founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.
McMillan PLLc prides itself on providing legendary service at fair rates.
For more information contact shawn McMillan at: Phone: (980) 585-1260
Email: shawn@McMillanpllc.com Website: https://mcmillanpllc.com/
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsTo g o is one of the fastest growing computer service and technology franchises in the United states!
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
The next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: naD Therapy, iV Therapy, cryotherapy, infrared Therapy, hyperbaric o xygen
ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
The EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
Therapy, hormone o ptimization, o zone Therapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
Email: marketing@next-health.com
Website: www.next-health.com
The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hii T training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: Doug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-atlanta.
amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution
sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s
The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical
chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.
Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.
remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically. www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com
or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.
For more information please contact Mike steed at: 888-578-5357
mikesteed@synergyhomecare.com sYnErgYhome careFranchise.com
Established in 1984, The Entrepreneur’s source® is north america’s leading career o wnership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, Lifestyle, Wealth and Equity goals.
The Entrepreneur’s source® has grown
g oddard systems, LLc, is the manager of The g oddard school® franchise system. The g oddard school is the acknowledged leader in the premium early childcare and education market segment.
The g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.
children learn best through experience. For 35 years, The g oddard school has employed
Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.
WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.
With five separate franchise brands, amazing Lash studio®, Drybar®, Elements Massage®, Fitness Together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that
Xponential is the largest global franchisor of health and wellness brands.
Through its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.
in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with
continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.
The Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.
For more information about The Entrepreneur’s source, please visit entrepreneurssource.com.
academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.
The g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, D.c
To learn more about The g oddard school, please visit g oddardschool.com.
For more information about The g oddard school franchise system, visit g oddardschoolFranchise.com.
courses range from beginner through police or military level experience. o ur reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.
For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/
offer exceptional, service-based experiences through recurring revenue models.
our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.
We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.
franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries.
Xponential’s portfolio of brands includes club Pilates, cycleBar, stretchLab, row house, aKT, Yogasix, Pure Barre, s T riDE Fitness, rumble Boxing, BFT, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.
For more information contact rachel Engel at: Phone: 949 346 3000
Email: salesinfo@xponential.com Website: www.xponential.com/franchising
Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.
Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad! to learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com