Navy Collection von Emeco

111 NAVY CHAIR 速

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IN 2006 COCA-COLA APPROACHED EMECO WITH A PROBLEM: BILLIONS OF PLASTIC BOTTLES WERE BEING SENT TO THE LANDFILL EVERY YEAR. GAS_111 Navy Brochure.indd 2-3

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WE SAW AN OPPORTUNITY.

BY UPCYCLING, EMECO TRANSFORMED THE WASTE INTO A NEW MATERIAL. GAS_111 Navy Brochure.indd 4-5

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USING THE TIMELESS DESIGN OF OUR 1006 NAVY CHAIR AND OUR NEW MATERIAL, WE CREATED THE 111 NAVY CHAIR. 速

速

1006 navy chair & 111 navy chair 速

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速

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EVERY 111 NAVY CHAIR WE MAKE TAKES 111 PLASTIC BOTTLES OUT OF THE LANDFILL.

速

Start People Antwerp, Belgium Design by Pinkeye Photography by Julien Lanoo

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TNT Green Office Hoofddorp, The Netherlands Photography by Palladium Photodesign

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Cafe Belong Toronto, Canada Photography by Tom Arban

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INNOVATION AT EMECO In 2006, Coca-Cola approached Emeco to solve an environmental problem — taking recycled Coca-Cola bottles out of landfill and “upcycling” them into an iconic structural item, made to last. Emeco is famous for making lifetime-guaranteed chairs out of 80% recycled aluminum, and part of the Emeco mission is to make consumer waste into lasting products.

The challenge with the 111 Navy Chair was to take soft recycled PET plastic, originally intended for short-lived fabric and textiles, and build a tough, one-piece, scratch-resistant chair for heavy-duty use.

Emeco invested four years of research and testing to create the formula for the 111 Navy Chair.

To make the 111 Navy Chair, bottles are sorted, ground, and sent through several washes which transform them into rinse flakes. The flakes then undergo a patented process where the surface of the flake is “roasted” to remove any volatile organic content. Outer layers are etched to remove impurities, then the flakes are combined with glass fiber and non-toxic color pigment. Each 111 Navy chair is made of 65% rPET plastic and 35% glass fiber pellets, all melted down and injected into a mold. Once the mold is loaded, the chair is formed, hollowed out via gas injection, tempered and cooled. The entire process takes approximately three minutes and takes 111 recycled bottles out of landfill each time.

Images: Above: Robotic arm removes the 111 Navy Chair® from its mold; Right: Recycled plastic bottles are ground into rPET flakes;

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111 NAVY CHAIR

速

EMECO + COCA-COLA

111 NAVY速 CHAIR 111N W: 15.5" D: 19.5" W: 39cm D: 50cm WT: 12.5lb 5.7kg

H: 34" H: 86cm

SH: 18" SH: 46cm

FINISH OPTIONS

PERSIMMON ORANGE

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GRASS GREEN

CHARCOAL

FLINT GREY*

SNOW WHITE*

RED*

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Chairholder GmbH & Co. KG

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Weilerstr. 14 73614 Schorndorf

Telefon +49 (0)7181.9805-115 Telefax +49 (0)7181.9805-100

info@chairholder.de www.chairholder.de

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