Poster analysis 2

Page 1

Image It is a long shot of the two daughters. The girl’s dresses blend into the wall because: the editor is hinting that in the film the mother and daughters are dead but are seen during the film, because they are a figment of Daniel Craig’s character’s imagination. And died in the house, therefore they are half blended into the house, to show that they are not really there (his imagination). One of the little girls also looks back at the camera, which gives a sense of the chilling and thrilling genre. Lead Actors Furthermore,Film the girls Title are holding hands, which hints the story of an innocent family portrayed in the film. Additionally, the They have not flooring and walls are dirty, to represent how long it takes for Daniel Craig’s character realise that his family are dead. The Film Title is put an image at the bottom of of the lead the page, characters. underneath the However, they girls’ feet. They have put their did this because, names at the they want to top at a fairly keep the main large size. They focus on the also did this girls, for their because, the target audience actors are Ato try and gather Listers, what they film is meaning they about. The “D” are also using and the “E” are the famous bigger than the actors to rest of the fonts. market the And some of the film. text has been slightly rotated to create this sense of “dreaminess”. The title will be interesting to the target audience, because one would think that the film will be magical, due to the title. But the image tells a different story, suggesting a twist within the storyline. Strapline Logos It creates these sense of a fairy tell, which compliments the title. But when juxtaposed against the image, the strapline shows this sort of dark fairy tale.

The universal logo and other brands that have helped create the film are at the bottom of the page, also including the website.


Image The editor has used an establishing shot of the whole island. This is to emphasise the dreariness and the isolation of the island. Which is has hardly any light, and surrounded by mist, images an audience would usually associate with eerie locations. Also, above appears the main character Teddy Daniels played by Leonardo DiCaprio. He seems to emerge from the darkness, and is only half seen because of the match. Highlighting the lack of light, which creates tension, as it is indicated that this is a dark film. Moreover, the lighting on the whole is low key, but the editor has used lots of blues, around the bottom half of the image, as it contrasts to the black island, making the island standout more, emphasising isolation Film Title The Filmeffect Title is like faded paint on a They film links wall. This title very with isthe story of Image basic, Shutter Island The editor hasshowing done a completely different image to the last two posters. Instead they are showing the thrillerLead element of the Actors because:that firstly, it film through the facial of the two actors. For example, the boy at the bottom of the image is staring straight at the there area expressions no The editor has is set in audience, with sinister look as he bends his head down, but looks up at us. It makes him slightly demented and threatening to supernatural not placed many rundown asylum, us. Whilst, theelements, woman on the top of the image, she looks worried, and troubled, because of her deep set eyes. Both these facial of the actors on for the craziest expressions shown from the two characters are typical emotions shown in a thriller, and explains to the audience that Lead Actorsof the like the other the front people in something bad is going to happen is the film that is tense. Similarly, the film title is surrounded by a white boarder that is in two posters, page,have but both has America. They between the and two that characters, which could signify that they have some sort of relationship in the film. Although in this image they it is instead only Therefore, the main actors on are portrayedset as in complete contrasts, creating more excitement for the film placed thebut main walls will have the image, modern day. actor. This is peeling, faded also, they have They have because; hethe and scratched put three of made “Kevin” seems isolated paint, all shown main actors at large by top the of darkness in the film title. the the because, surrounding him. Also, it’s as if the poster. This will they But also, it is film title is acting attract the obviously because like the island, as famous actors want to Leonardo the island is fans: “Tilda make a in mist, DiCaprio and is an Acovered Swinton” statement ListerC.therefore, and the etching “John Reilly’s”, that there is they arewiden trying effect around the but also something to sell their film film title, makes it their target wrong with to their look like it is also audience,target as they the boy at audience being surrounded are reassuring the bottom through by mist, therefore that therethe willuse be of the image. of DiCaprio’s showing a a good quality of Therefore fame and combination acting. indicating success as an between the film part of the actor title and image. plot through the use of the title. Strapline The strapline is hinting to the audience what will happenLogos in the film. Review Logos And it is suggesting that Leonardo DiCaprio’s character Teddy is They seem to have a lot of logos at the They havetrapped added aonreview, to show target being the island. Thistheir is shown at the end when it is not just 3 or They have bottom, 4 like theused otherthe posters, audience that this a good quality film. But also the Billing revealed that he is the missing asylum person, and that he is actually paramount logo and other Billing Box but all the companies that have workedBox on choice of words “earth-shattering”, the there not an inspector trapped on the island because hegives is patient companies that are involved the film. impression this is more than a great film, but from his that fantasies. in the film


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.