Image It is a long shot of the two daughters. The girl’s dresses blend into the wall because: the editor is hinting that in the film the mother and daughters are dead but are seen during the film, because they are a figment of Daniel Craig’s character’s imagination. And died in the house, therefore they are half blended into the house, to show that they are not really there (his imagination). One of the little girls also looks back at the camera, which gives a sense of the chilling and thrilling genre. Furthermore, the girls are holding hands, which hints the story of an innocent family portrayed in the film. Additionally, the flooring and walls are dirty, to represent how long it takes for Daniel Craig’s character realise that his family are dead. Lead Actors Film Title The Film Title is at the bottom of the page, underneath the girls’ feet. They did this because, they want to keep the main focus on the girls, for their target audience to try and gather what they film is about. The “D” and the “E” are bigger than the rest of the fonts. And some of the text has been slightly rotated to create this sense of “dreaminess”. The title will be interesting to the target audience, because one would think that the film will be magical, due to the title. But the image tells a different story, suggesting a twist within the storyline.
They have not put an image of the lead characters. However, they have put their names at the top at a fairly large size. They also did this because, the actors are AListers, meaning they are also using the famous actors to market the film.
Strapline
Logos
It creates these sense of a fairy tell, which compliments the title. But when juxtaposed against the image, the strapline shows this sort of dark fairy tale.
The universal logo and other brands that have helped create the film are at the bottom of the page, also including the website.