marketing
dcon (DISTRICT CONVENTION)
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GUIDE TO MARKETING DCON
GUIDE TO MARKETING DCON
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GUIDE TO MARKETING DCON
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hello grizzlies Get ready for the thrill of your life, introducing District Convention 2016’s theme, Cirque du Service: The 40th KIWIN’S Spectacular! For the first time in KIWIN’S history, our convention will be held at Los Angeles Airport Marriott, one of the largest venues yet, from April 15th to the 17th. Lucky for us, we will be celebrating not only our beautiful service, but also our organization’s 40th birthday! WOAH 4 DECADES?! There is so much in store for the members so be sure not to miss out! With that being said, it is never too early to start promoting to your members and it will make a huge difference in your club’s attendance! In the next few pages, I have compiled tips and tricks to implement throughout the year so that, together, we can build a great district and obtain our goals! Best of Luck, Charissa Nguyen District Convention Chair 2015-2016
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GUIDE TO MARKETING DCON
Ask your Kiwanis club for help in subsidizing costs Your Kiwanis clubs are here to help! If you ask early enough in the year, the Kiwanians will be able to set aside money in their budget to help lower costs. Introduce DCON to prospective members at club rush ex. “What is KIWIN’S?” “KIWIN’S is a club dedicated to serving the community and making friends while doing so! Near the end of each year, hundreds of members across California, Nevada, and Hawaii gather at our convention to celebrate a wonderful year, learn new things, cheer like crazy, and meet new people! It’s super duper fun.” Explain DCON more into depth at interest meeting show theme release video, old talent show footage, past recap videos, etc. (more in resources) Promote dues emphasize that you MUST be a dues-paid member to attend DCON
GUIDE TO MARKETING DCON
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Encourage members to attend Fall Rally this is the first district event of the school year and it will give your members a taste of KIWIN’S Promote KIWIN’S week seize this opportunity to make your members KIWIN’S fanatics Involve your members in DCON awards invite your members to take part in the talent, oratorical, and essay contest to inspire them to attend Start fundraising and saving up it’s never too early to start and every dollar counts; members will be more inclined to go if the price is made affordable and the emphasis to save up is made from the start
Motivate your members to apply for the District Convention Backdrop Contest and T-shirt Contest flyer details will be released in January Show Call to Convention video at your club meeting and share it on your club pages District Board will release Call to Convention video in January so please look out for that
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GUIDE TO MARKETING DCON
Throwback to past District Conventions hype up DCON to your fellow members by commenting on old photos and bringing back the good memories Have members speak at club meetings by having people share their firsthand experiences, the stories are a lot more personal and have a stronger effect on new DCON-goers LAST CHANCE TO PAY DUES (remind members) Register for On-Time Registration more detailed instructions will be re leased in DCON Manual
Push members to attend Division Spirit Nights
this will help get members pumped and teach them new cheers to utilize Hold a District Convention Club Boot Camp
go over dress code, code of conduct, daily schedule, packing list, and help prepare members that couldn’t attend spirit nights Make sure Sergeant-at-Arms and House-of-Delegates forms are filled out and Section 2 Awards are ready to go
GUIDE TO MARKETING DCON
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Have members commit to DCON from the beginning of the year by having monthly payments that splits the large cost into manageable portions. (Camarillo High School)
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Create a DCON Committee to focus on promoting and prepping your club for convention. If your club is too small to have a committee, appoint a general member or board member as a DCON Chair!
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GUIDE TO MARKETING DCON
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Devise a tier system to encourage members to volunteer as well as go to DCON! Make 6 tiers based on average number of hours (around 20 hours). When each tier is reached, $10 is subtracted from the DCON cost. Board members and committee members get a bonus of hours for their behind the scenes work. (Fountain Valley High School)
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Establish a service–hours and fundraiser participation quota for eligibility to go to DCON. This creates more active members and the money raised will lower prices for DCON. (Camarillo High School)
GUIDE TO MARKETING DCON
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Registration Opens: December 1, 2015 On-Time Registration ($162): March 11, 2016 Late Registration ($202): March 25, 2016 Please note that chaperones must also pay registration/hotel costs and cannot share rooms with students who are not related to them. Start making a plan on how to pay for these costs now! P. 11
GUIDE TO MARKETING DCON
check for updates on kiwins.org Hotel Costs: $144 per night x 2 nights = $288 per person hotel costs in 4 person room = $72 for 2 nights per person hotel costs in 3 person room = $96 for 2 nights per person hotel costs in 2 person room = $144 for 2 nights Total Cost for 1 Member: $234 *this cost is for a 4 person room and does not yet include transportation costs*
GUIDE TO MARKETING DCON
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OFFICIAL DCON 2016 HEADER
OFFICIAL DCON 2016 LOGO
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GUIDE TO MARKETING DCON
Theme Release by District Technology Committee bit.ly/DCON2016ThemeRelease DCON Trailer made by Jade Division KIWIN’S bit.ly/JadeTVDCONTrailer Glen A. Wilson Talent Contest at DCON 2015 bit.ly/DCON2015FirstPlaceTalent Jet Division Presidents Talent Contest at DCON 2015 bit.ly/DCON2015SecondPlaceTalent South High Talent Contest at DCON 2014 bit.ly/DCON2014FirstPlaceTalent
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THANK YOU FOR READING! FOR MORE INFORMATION, PLEASE CONTACT
MR. DIMSDALE CONVENTION ADVISOR JEFF.DIMSDALE@GMAIL.COM
CHARISSA NGUYEN CONVENTION/WORKSHOPS CHAIR KIWINS.CONCHAIR@GMAIL.COM
SENA JI PHYSICAL ARRANGEMENTS CHAIR KIWINS.CRYSTALLTG@GMAIL.COM ELISE UMETSU SEARGEANT AT ARMS/ WORKSHOPS CHAIR KIWINS.TURQUOISELTG@GMAIL.COM KEVIN SON AGENDA & SCRIPT CHAIR KIWINS.TECHCHAIR@GMAIL.COM
TIFFANY NGUYEN POLICY & BYLAWS/ELECTIONS CHAIR KIWINS.DSEC@GMAIL.COM
REBA MATTHEWS HOST AND HOSPITALITY CHAIR KIWINS.SAPPHIRELTG@GMAIL.COM