GOING
glocal Could ‘glocal tourism’ be the key to a tourism industry that benefits small communities over big business? Mark Bibby Jackson thinks so
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followed by Finland, Austria, Estonia and Norway. The rest of the top 20 is dominated by European nations, until Bolivia which takes the 22nd spot. The UK is in 40th place out of the 99 countries.
kov/Unsplash Eugene Chystia
The fast-track vaccination programmes rolling out across many countries indicate that the tail-end of 2021 will see a resurgence of international travel, albeit one that may require proof of vaccination. The question is what course this recovery will take. While there is a clear suggestion that many travellers are just waiting for the green light so they can recommence budget holidays on the continent, via Ryanair, EasyJet and the like, many are choosing a different route from their norm. A new report by Euromonitor International, ‘Top Countries for Sustainable Tourism’, revealed that just over two thirds of consumers globally “want to have a positive impact on the environment through their daily actions in 2021.” The report takes into account a number of factors, including environmental, social and economic sustainability, in addition to the demand for sustainable tourism. However, “only 55% of travel businesses implemented some form of sustainability strategy,” continued the report. This compares with 70% of companies within the consumer
packaged goods (CPG) sector. There appears to be a clear dichotomy between the types of responsible travel experiences that many tourists want and those actually being offered by most travel providers. “Businesses need to resist chasing short-term volumes and focus on the long-term, value driven strategies for a sustainable recovery,” says the report.
On the back foot
According to the data from Euromonitor, the UK is lagging behind many of its European neighbours in sustainable tourism. Sweden tops the Euromonitor list
Glocal tourism
At the moment staycations appear to remain in vogue, but as new countries are added to the green list we can expect more people travelling again. Some projections expect 2019 figures to be reached by 2022 or 2023. Data provided by the UNWTO has Mark Bibby Ja revealed that 58% of founder of Trave travellers are placing a website for p more importance on who want to tra sustainable tourism that and imag creates a positive impact charitable.tr on the travel destination, so wrote Ciaran Wark in an begins article for Travel Begins at 40 on sustainable local tourism
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