ELITE CONCEPTS LIMITED
THE SHU K ATTRACTION
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hat makes this Sichuanese restaurant stand out in the Hong Kong dining scene? A lot more than the “heat” of chillies. In a restaurant scene populated by cosmopolitan and sophisticated customers, uniqueness and modernity are two elements that differentiate high-quality establishments from the rest. For Elite Concepts, its Shu K restaurant is the signature brand that delivers unique and modern experiences to discerning food lovers in Hong Kong. Elite Concepts considers itself a “youthful, can-do company, with young ideas ready to grow into tomorrow’s hospitality trends.” This is the same idea that Shu K embodies as it delivers exceptional service to different generation of customers with a passion for all things new. Living up to its name, which means “guest of Sichuan’’ or “loyal guest,” Shu K serves authentic Sichuan cuisine characterised by freshness, warmth, and a variety of flavours intensified by delightful seasonings. As expected, these include spices that excite the taste buds and in many cases, inspire a second serving of the dish. At this restaurant, “SHU” also stands for Scoville heat units, which measure the spiciness of chilli peppers, a familiar ingredient in the Sichuan culinary tradition. The restaurant’s philosophy centres on “sharing the spirit of Sichuan cuisine” by enabling diners to enjoy seven basic flavours: pungent, hot, sweet, sour, aromatic, salty, and bitter. Amongst the finest items on the menu is the tender and sweet Fresh Lobster with Pickled Chilli
24 HONG KONG BUSINESS ANNUAL 2021
and Garlic, which features the glossy red Er Jing Tiao chilli, with its mild spicy taste and intense scent. Other favourites are Braised Fish Fillet with Pickled Vegetables, Braised Beef in Red Chilli Broth, Grilled Beef Ribs, Kung Pao Prawns, Crispy Chicken with Scallion Oil, and a bubbling hot pot to complete the menu. A popular choice is the aromatic Red Chilli Soup, which can be served with either jet-fresh spotted grouper or premium beef. Those who have a low tolerance for the heat of chilli may enjoy two-thirds of the restaurant’s offerings, which are not spicy. Indeed, the image of Sichuan as the birthplace of a culinary tradition with “a hundred different tastes” is brought to life with every meal at Shu K. K BAR takes its name from Chinese word for unique and unconventional. Adjoining with Shu K, the Modern Sichuan restaurant, K BAR takes the ancient Sichuan culture and ingredients as inspiration. It offers a series of whimsical cocktail that combine Western tradition and Chinese baijiu to sip and savour. With the stunning harbour view, K BAR also provides a wide selection of wine lists and exotic snacks. Aside from infusing modernity into traditional Sichuan cuisine, Shu K earns the loyalty of customers by going the extra mile. This means getting to know the typical customer, who is usually a professional, a shopper, or a lover of Sichuan food. Friendly service as well as a comfortable and extraordinary ambience are also amongst the qualities that bring this restaurant closer to the hearts of Hong Kong’s foodies. Most importantly, Shu K exerts effort in finding high-quality
