salTy TOm’s becomes sTudenT FavOriTe

sTudenT-led design Takes Over sTephen F. ausTin sTaTe universiTy

When Stephen F. Austin State University was creating a new sandwich concept, they recruited their student marketing interns to help them develop something completely custom that they believed would really resonate with their campus community.

Inspired by “Tom,” the grumpy goose that hangs out at their campus pond, Salty Tom’s was created. The storytelling behind the concept is incredible, utilizing Tom’s salty personality in every aspect of marketing, from sandwich names to posters of customized specials.

The menu consists of four signature sandwiches that are all completely customizable, including the “Honk’n Roast Beef” (complete with a bike horn that is honked per order), “The Grumpy Goose,” the “Zesty Goose” and the “Italian Tom.” The brand also includes amazing limited-time offers, such as “Stuff Your Pie Hole Pie” and “The Devil Goose.” This brand has already seen an over 45% increase in sales compared to the prior semester with no signs of slowing down—the students love their salty friend!