Logo
Guideline
Table of Content
1 3
Black and White version
6
Logo color and typeface
4 Letter head
2 On colored and dark blackgrounds
7
Grid and Logo spacing
5
The do’s and don’ts
Typefaces that go with the logo
Use these colors PANTONE 123 RGB 243/174/24 CMYK 3/36/93/0 # F3AE18
PANTONE 424 RGB 104/103/101 CMYK 55/45/46/33 # 686765
with this font BoB
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghjklmn opqrstuvwxyz 1234567890
1
h e i c oc Spacing around the logo
h c oice 8 mm
10 mm
10 mm
8 mm
choice
2
by Central Food Retail Co., Ltd. www.centralfoodhall.com
choice by Central Food Retail Co., Ltd. www.centralfoodhall.com
Black and White
h c oice PANTONE 424 RGB 104/103/101 CMYK 55/45/46/33 # 686765
PANTONE 421 RGB 177/176/174 CMYK 32/26/27/0 # B1B0AE
3
choice choice
On colorful background only sit the logo on pastel colors
choice
choice
choice
choice
e i c cho On dark background choice
4
h c oice
choice
choice
choice
choice CH OICE
5
15 mm
choice
10 mm
18 mm
Central Food Retail Co., Ltd.
5-17th Floor, CentralPlaza Cheangwattana Office Tower Building, 99/9 Moo 2 Cheangwattana Rd., Bangtalad, Pak Kret, Nonthaburi 11120 Thailand
35 mm Tel: +66(0)2 8317300 Fax: +66(0)2 8353713 http://www.centralfoodhall.com
19 February, 2014 Dear Ms. MeMiann: I am writing you concerning a recent purchase of widgets. Approximately two weeks ago, on October 1, I ordered a total of 50 widgets for Company, Inc. via the Widgets Galore client webpage. I received an email notification two days later confirming the receipt of payment and the shipment of the widgets. According to your website, shipments should reach their destination within 3-5 business days of being sent, but I have yet to receive the widgets. Do you have any information on what may have happened to delay the shipment or where the shipment is currently? I have worked with Widgets Galore, Inc. in the past and have the greatest confidence in your products and customer service. We need the shipment of widgets soon, however, and I hoped you might be able to provide me with an idea of when I can expect them. Thank you in advance for any help you might be able to offer. Sincerely, Chatrinya Chaisadom Vice President of Company, Inc. +66(0)8 5065 0464 chatrinya_memi@hotmail.com
6
Typefaces that go with the logo Doris Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Doris Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Doris SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Doris Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
7
Des ign ed by Ch atr inya (Mem i ) 551 20500608