Cheary Brand Guildelines
Hello
from Cheary Hosylum Cheary Hosylum was founded in 2014 with the idea of combining mental hospital and asylum together to provide mental shelter for people who need help. Happy, friendly, and understanding - these are some of our identity that we always have and determine to maintain. We believe our brand identity is one of the most unique traits that we own and it makes us more special than anyone else out there. As a result, this brand guildeline is created. We want everyone to have the same understanding of our identity - what we believe in, how we want to communicate, and where do we place ourselves - because for us, every little things matter. We challenge ourselves to always be different and creative but yet we still have to stick to our orignality that we created in order to become the best mental hosylum in the world. So, come join us. Be apart of this journey together.
Our
Mission To provide friendly treatment for people who are coping with mental illnesses or problems To adjust Hosylers’ disorganized minds using creative and playful approaches To make the Hosylers get along with themselves and the society To become a perfect hideaway which can be easily accessed To raise the awareness in the sociey about people with mental illnesses and solve the misunderstandings
Our
Vision To create harmonious society in which people understand and truly care about one another Become the biggest mental asylum for humanity Open the world to a new perspective of treating people with mental disorder
Gentle
Friendly
Trustworthy
Easy-going
Organized Careful
Unique Imaginaive
Happy Protective
Our
Character Kind
Cheerful Open-minded
Relaxing Comfortable
Creative Fun
Feminine
Understanding
Playful Flexible
Our
Hosyler Hosyler is a special term we use for people who come to seek for our treatment. We take care of our Hosylers like they are one of our family members. We treat them right and handle them with care and love.
“You are not a patient. You are not a customer. But you are the Hosyler.�
Our
Logo
Logo Dimension
X = Capital ‘C’ Height
Exclusion Zone
There should always be a clear space, by the height of capital ‘C’ of the word Cheary, around the logo.
X = Capital ‘C’ Height
Alternative Logo
Minimum Sizing 2 cm
4 cm
Legibility of the logo is very important. As a result, the logo’s width cannot be any smaller than 2 centimeters for the original version and 4 centimeters for the alternative version.
Our
Colors Cheary
Yellow RGB 252,183, 19 CMYK 2, 29, 95, 0 HEX FCB713
Delightful
Blue
RGB 87, 172, 174 CMYK 65, 13, 33, 0 HEX 57ACAE
RGB 167, 169, 171 CMYK 0, 0, 0, 40 HEX A7A9AB RGB 183, 183, 183 CMYK 29, 23, 23, 0 HEX B7B7B7
RGB 35, 31, 32 CMYK 0, 0, 0, 100 HEX 231F20
RGB 255, 255, 255 CMYK 0, 0, 0, 0 HEX FFFFFF
Alternative color backgrounds
RGB 255, 245, 222 CMYK 0, 2, 13, 0 HEX FFF5DE
RGB 0, 113, 160 CMYK 97, 50, 21, 0 HEX 0071A0
RGB 150, 50, 74 CMYK 31, 91, 58, 20 HEX 96324A
The logo is most preferred on white background. However, in any occasion that it is impossible to do so, these following alternative color backgounds are to be used.
Logo on graphics or images
When it is necessary to put our logo on any graphic elements or images, please use our white logo. Also, make sure that our logo is still readable and does not blend in with the image.
Incorrect uses of logo Do not change color
Do not distort
Do not put border around the logo
Do not change typeface
Do not flip
Do not stretch/squeeze
Do not add face to the logo
Do not add outline
Do not change text position
Do not sit our logo on any graphic elements or images other than our designated background colors
Our
Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Museo 500
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?
Museo is a typeface that speaks out our characters. It is gentle and easy to understand. For the logo and headings, use Museo which comes in two different thicknesses, 500 and 300.
Museo 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Colaborate Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Colaborate Thin
Meanwhile, for a supporting body of text, use Colaborate which comes in two thicknesses, Regular and Thin.
Logo
Appliance 22 mm 9 mm
Business Card Paper size: 88 x 55 mm Logo dimension: 22 mm Top margin: 9 mm
18 mm
26 mm
Letter head A4 paper size: 297 x 210 mm Logo dimension: 18 mm Top margin: 26 mm
12 mm
C4 10 mm 42 mm
Envelope C4 size: 229 x 324 mm Cheary Hosylum dimension: 42 mm Top margin: 10 mm Left margin: 12 mm DL size: 110 x 220 mm Cheary Hosylum dimension: 26 mm Top margin: 10 mm Left margin: 12 mm
DL
12 mm 10 mm 26 mm
Our
Image Style
People
The images style should go along with our characters mentioned in page 4. The lighting should be warm and natural while the mood of people in the images should be positive. If people have negative mood, then there should always be another person(s) who comfort them.
The doctors or nurses should appear kind, warm and listen attentively to the other person. People who look straight into the viewer should also look pure and have positive aura around them.
Incorrect Use of People Image Never use dark tone or cold color in the image. Any style of images that make the viewer feel trapped, uncomfortable, depressed or harmful should also be avoided. Doctors or anyone appears to be comforting another person in the image should never have negative look.
Environment
Environment shown in the image should be clean, organized, and safe but yet it should have warm and friendly mood. There should be no stiffness or dangerous elements in the images. The lighting should also appear bright and comfy.
Incorrect Use of Environment Image Never portray the environment image as uncomfortable, scary, or dangerous. There should be no black and white image and the environment should not seem too crowded, dirty, or unorganized. There should be no blood stains or any sign of violence in the image as well.
Chatrinya Chaisadom (Memi) 55120500608