Hybrid Retail Space by Chee Yung Siau

ASSESSMENT 2 Hybrid Retail Space Chee Yung Siau s3643460 Muqiu Wang s3808590 (Brooke Barker)

PHASE 02_

Hybrid Retail Space

CONTENTS

Retail Analysis

Mr.Minit

3-12

Mama Pho

13-25

Gorman

26-35

Retail Potential

Concept Ideas

37-46

Plan Refinement

47-48

Design Proposal

49-72

Summary

73-74

Appendix

References

75-76

Meeting Minutes

77-82

PHASE 02_

Mr. Minit

First Mr Minit, Brussels

MR MINIT _ about

“real people fixing problems” Mr. Minit is a “while you wait” service that offers fixing of household and personal goods and services. Established in 1957 as a “heel bar” in Brussels, responding to an issue of the time; stiletto heels breaking on the Belgian cobble stone streets. The bar not only fixed heels, but was also an unintentional spectacle- people would gather around to watch the staff repair the shoes. Business based on 3 elements; 1. Customer service 2. Great people 3. The right infrastructure incl. shop network, sound systems and processes

Entry fee <$50, 000 inl. Marketing and fit out Supplies stock at wholesale prices Mr Minit holds head lease

GROUP 2_BROOKE, CHEE YUNG, JO

Becoming a franchisee: After completing a basic skills program, each team members is coached on advanced technical, sales and leadership skills to enhance performance.

PHASE 02_

Mr. Minit

MR MINIT _ kiosk

typology

Kiosk as a typology is both an object and a building; a product and a place Free standing retail allows vendor and buyer to circulate freely Mr Minit is typically a closed kisok, with the vendor inside serving customer on the outside POTENTIAL emerging experiential customer engagement in retail design calls for a more architecturally striking design and stimulating order process for Mr Minit to impart lasting impressions on shoppers

MR MINIT _ service Services that Mr Minit provides includes: Shoe repair and care Key cutting Car keys and remotes Engraving Watch repair Phone repair Interaction between vendor and customer is important, as it is not just goods that are being sold, but rather a specific service that is fairly specific to each customer; therefore customer service plays a critical role for this brand. The “while you wait” service is intended to resolve the task while you shop, creating a symbiotic relationship with the shopping centre.

From shoe bar, to key cutting, the brand responds to the simple needs of the consumer at a particular point in time. “We are focusing on our traditional craftmanship on one hand, and are moving towards a more technical environment such as copying electronic car key chips and remote controls, and repairing smartphone on the other hand.” https://misterminit.eu/en_pt/blog/mister-minit-celebrates-60th-birthday

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BRAND BUILT ON ENTREPRENEURIALISM

PHASE 02_

Mr. Minit

typology

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MR MINIT _ store

PHASE 02_

Mr. Minit

MR MINIT _ store

typology

MR MINIT @Westfield Doncaster

MR MINIT _ aesthetic

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utilitarian service desk is/ or emulates a polished concrete finish signiture colours of red and blue for some shelving priority on lighting goods- display prioritised over design graphics/ posters are advertisments for products open kiosk, customer can watch craftsmanship- work as spectacle

PHASE 02_

Mr. Minit

typology

Mr Minit DONCASTER

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MR MINIT _ store

PHASE 02_

Mr. Minit

MR MINIT _ threshold

EXTERIOR

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INTERIOR

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Mr. Minit

MR MINIT _ threshold

VIEWING, INTERACTION MINOR

MAXIMUM HEIGHT ENOUGH TO SEE STAFF, PROVIDES SOME SECURITY FOR INTERIOR

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SERVICE, COMMUNICATION, NEGOTIATION, INTERACTION

PHASE 02_

Mr. Minit

MR MINIT _ display

WORK SPACE LIT, PORTABLE DISPLAY (STANDALONE)

STORAGE CLOSED

OPEN DISPLAY NOT LIT LESS VALUABLE, EASY TO CHOOSE AND COLLECT

CLOSED DISPLAY WELL LIT

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DISPLAY OF OFF THE SHELF ITEMS

PHASE 02_

Mr. Minit

MR MINIT _ display

SIGNAGE VISIBLE FROM DISTANCE

SIGNAGE VISIBLE FROM CLOSE RANGE

OPPORTUNITY SMALL SCALE SIGNAGE

EXAMPLE OF SERVICES IE. ENGRAVING

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ITEMS FOR SALE +

PHASE 02_

Mr. Minit

MR MINIT _ elements THRESHOLD: INTERIOR: work space, storage (secure) SERVICE: recognisable exchange threshold- lower than display shelves DISPLAY: OPEN AND CLOSED, RIGID AND FREESTANDING product lighting signage the process and craftsmanship is currently not on display due to enclosed island of the kiosk ELEMENTS

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PRODUCT; displayed in cabinets or free standing display POINT OF SERVICE SIGNAGE AND MARKETING SPACE FOR CRAFTSMANSHIP STORAGE (SECURE)

PHASE 02_

Mama Pho

MAMA PHO _ about

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MAMA PHO @Westfield Doncaster

PHASE 02_

Mama Pho

MAMA PHO _ food

court typology

Food court (in Asia-Pacific also called food hall or hawker centre) is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. From Street food stall to food court Street Food is a type of prepared food sold on the streets and other public places. It is usually cheaper food than one sold in restaurants and it can be sold from a kiosk, portable food booth, food cart or food truck. However, those stalls are rising concerns of street food including health hazards and sanitation issues, illegal usage of public or private areas, social and ethical problems, and traffic congestion. So, those issues were resulting in the relocation of street hawkers to hawker centres/food courts.), such as Singapore. Food Court culture in Australia The food court boom began in Australia in the 1970s, with one of the first being the stand-alone Sun Markets in Perth’s CBD1. It was a location where you could get a meal with exposure to different varieties of cuisine. Food courts are offering authentic, cheap and culturally diverse dining experience in a modern era of well-travelled taste buds, especially great time spending with friends. New trend in Australian food courts has emerged in recent years to resemble the inexpensive and atmospheric Asian alleyways2, Spice Alley in Sdyney is one of the best example.

1 Poloni, G., 2020 2 Lam, J., 2019

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POTENTIAL Food court is a gourmet environment with various cuisines provided, serving in fast food concept with self service method. This allows a high turnover customer flow with efficient food quality delivered within the designed period.

PHASE 02_

Mama Pho

MAMA PHO _ history

of vietnamese cuisine

The influx of Vietnamese people seeking refuge in Australia spiked after the end of the Vietnam War, with the fall of Saigon, and immigration rates rose steadily in the 1980s and 1990s1. Vietnamese cuisine then began from small scale cooking operations to preserve the cultural ties in immigrant hubs, especially food were a means of survival to newly arrived refugees in the late 70’s and early 80’s2. Cooking from a home business or restaurant was a way to get income while still learning English in that decade. Vietnamese cuisine was known for being food value for money in recent years, at its best vietnamese food is the perfect balance of flavours and balance3. Vietnamese diet is considered to be one of the healthiest diets in the world, the effect on the Australian society has influenced a new generation of socially acceptable people3. 1 Rennick, L., 2019 2 Do, E., 2017 3 Vietnamese Ethnicity in Australia. N.d

MAMA PHO _ philosophy

Kindersley, Dorling (3 October 2011). Ultimate Food Journeys: The World’s Best Dishes and Where to Eat Them. ISBN 9780756695880. Retrieved 17 August 2012.

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Street food vending is found all around the world, but varies greatly between regions and cultures. Dorling Kindersley describes the street food of Vietnam as being “fresh and lighter than many of the cuisines in the area” and “draw[ing] heavily on herbs, chile peppers and lime”.

PHASE 02_

Mama Pho

MAMA PHO _ operation

The operation hours usually start from 10am to 7pm which covers both lunch and dinner meals. These two operating periods are their main focus throughout the whole day as those are the common dining meal period for people to grab a meal for lunch break and dinner before heading home. Table service is unavailable on the site as this is a grab and go concept which is commonly called self service , server taking orders at counter and payment service provided. Customers are required to collect their food at the pick up station, having their meal casually in any spot they could grab. Cleaning service will be provided by the cleaner who is employed by the shopping mall.

MAMA PHO _ demographic

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Vietnamese cuisine is considered comfort food as flavour wise isn’t too intense and ingredients use quire friendly, it’s more acceptable for the majority especially for Australian. Consumers usually purchase street foods for a number of reasons, such as convenience, experience different cuisine and culture, obtaining quick food with reasonable price in a sociable setting or for nostalgia.

PHASE 02_

Mama Pho

MAMA PHO _ food

Pho - Vietnamese noodle soup, made with beef broth. Rice Paper rolls - Uncooked version of spring roll, made with rice paper and fresh vegetables. Bun - Vermicelli salad. Banh Mi - Vietnamese baguette stuffed with marinated meats, pate(pork liver), vegetables and herbs. Banh Xeo - Vietnamese sizzling crepe (pancake), filled with pork slice, shrimp and mung beans. Goi (Chicken) Salad - Vietnamese chicken salads with herbs, peanuts, fried shallots. Spring rolls - Vietnamese deep fry spring roll.

experience

Mama pho is designed to an open kitchen where customers are able to see how the staff makes banh mi and rice paper rolls. Besides that, sitting on a wooden stool while you tuck into a bowl of pho at Mama Pho and you could imagine being at a street stall in Vietnam. Opened kitchen located at the front which allows customers to experience the food preparation process in a hygiene environment.

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MAMA PHO _ customer

PHASE 02_

Mama Pho

MAMA PHO _ store

typology

MAMA PHO AT HIGHPOINT SHOPPING CENTRE

The design of Mama Pho considers vietnamese vernacular and modern construction meet. The decor takes the customers to the side alley of Hanoi with its grey bricks, wooden table and stool, but the kitchen is modern. 16

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MAMA PHO AT WESTFIELD DONCASTER

PHASE 02_

Mama Pho

typology

MAMA PHO Westfield DONCASTER 17

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MAMA PHO _ store

PHASE 02_

Mama Pho

MAMA PHO _ floor

plan

STORAGE & STEWAR AREA

SINK

PICK UP AREA

DINING AREA

KITCHEN

STAFF DISPLAY FRIDGE

CASHIER CUSTOMER

STAFF CIRCULATION

WAY OUT

WAY IN

MAMA PHO Floor Plan - Westfield DONCASTER Not to scale

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CUSTOMER CIRCULATION

PHASE 02_

Mama Pho

MAMA PHO _ threshold

PICK UP, INTERACTION MINOR

FOOD PREPARATION VIEWING, INTERACTION MINOR

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SERVICE, COMMUNICATION, INTERACTION

PHASE 02_

Mama Pho

MAMA PHO _ display OPEN KITCHEN ALLOWS CUSTOMERS TO EXPERIENCE THE FOOD PREPARATION PROCESS IN A HYGIENE ENVIRONMENT

MENU BOARD VISIBLE FROM DISTANCE

SIGNAGE VISIBLE FROM DISTANCE

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GLASS AS TRANSPARENT PARTITION WHICH ALLOWS CUSTOMER TO DETERMINE THEIR HYGIENE AND FOOD SAFETY

DISPLAY FRIDGE RIGHT NEXT TO THE CASHIER, EASIER TO PICK THEIR OPTION WHILE ORDERING.

PHASE 02_

Mama Pho

MAMA PHO _ display SIGNAGE VISIBLE FROM DISTANCE

SIGNAGE VISIBLE FROM DISTANCE

SRIRACHA IS REPRESENTATIVE IN VIETNAMESE FOOD CULTURE

The decor using environmental graphics (a big old photo of Vietnmaese man)and Sriracha(Vietnamese chilli sause) that have the power to transform the dining experience of food halls into an eclectic and enjoyable destination where friends and families come together to enjoy the entertaining aspects of eating out and discovering the authentic vietnamese street food. 21

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ENVIRONMENT GRAPHIC

PHASE 02_

Mama Pho

Widely using South East Asia vernacular material such as brick, timber and tile. The design also looks like industrial style which combines wood, metal, open spaces, neutral tones, and utilitarian objects to create an unfinished and raw look.

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MAMA PHO _ material

PHASE 02_

Mama Pho

MAMA PHO _ elements THRESHOLD: INTERIOR: dining area, open kitchen & storage (secure) SERVICE: instant food preparation fully display, takes you to the side alley of Hanoi DISPLAY: OPEN AND CASUAL, SELF-SERVICE, GRAB AND GO Menu board Food preparation station Display fridge Wooden stool & table Open kitchen ELEMENTS

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AUTHENTIC VIETNAMESE STREET FOOD VIETNAMESE VERNACULAR AND MODERN CONSTRUCTION UNFINISHED AND RAW LOOK TRADITIONAL CULTURAL

PHASE 02_

Gorman

GORMAN _ about

At age of 8 she learnt to sew on grandmother’s Singer Machine

As the oldest of four girls Lisa started creating clothing for their Barbie collection

Lisa then began to design clothing professionally and had her own small collection

Got a sales traineeship in bridal boutique Mariana Hardwick

She took night school in visual merchadising

As the oldest of four girls Lisa started creating clothing for their Barbie collection and staged fashion show with DIY runway

She was pursuing a career as a nurse and learned to be compassionate, gentle and forthright

At 13 Lisa got into real life clothing selling sweaters in craft store

After high school she moved to Melbourne and put fashion on pause

She exposed to new silhouettes, styles and fabrics

Started to learn latest fashion through magazine and TV and created them herself 24

After travelling for a year Lisa landed Tokyo and got inspired

Returning to Melbourne she put her sketches into action

Launched an original unisex collection in 1999

At age of 28 Lisa started her own business: Gorman

In 2003 Gorman was stocked in 55 retails in Australia and 15 in Japan In 2004 first Gorman boutique opened on Chapel Street

In 20 years there are now 40 stores across Australia

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1970s Warrnambool Story of Lisa Gorman Starts

PHASE 02_

Gorman

GORMAN _ fashion

boutique typology

Fashion boutique is a small store that sells stylish clothing, jewelry, magnets or other usually luxury goods as well as customised products and it is associated with : - a distinct identity that reflects the taste of the designer or owner; - small-scale production with rapid turnover of merchandise; - fashion novelty and experimentation; - innovative displays and interiors; - and an informality among owner, salespeople, and clientele. POTENTIAL Inventive window displays and interior decor formed a particular boutique’s image and identity and also added a sense of fun and discovery to the customers’ shopping experience. Boutiques expanded the concept of fashion as catering to more individualized-and adventurous-tastes.

GORMAN _brand Features that Gorman delivers: - Bold prints and striking silhouettes - Whimscal prints - Collaboration with varies designers - Use of sustainable fabrics

- The design inspirations are from the everyday, using culture and nature references to deliver a fresh and contemporary feel. - To be comfortable with how you’re looking and the brand is aimed to have confident dressed girl not worry about trends. - The idea of ‘complete happiness’ as stated by the director, Lisa Gorman, that ‘not worrying, orr realising you are worrying about nothing’. - Try it out! 25

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Philosophies behind Gorman:

PHASE 02_

Gorman

GORMAN _ ’gormies’

Instagram #showusyourgorman

Gorman is more than a clothing brand, it’s a cultural phenomenon. As one of the gormies said “in Sydney, it’s a cultural status symbol, it’s the staple of a creative corporate wardrobe”, Gorman has a cult following among women who adore the colourful fabrics and quirky designs. It’s highly recognisable aesthetic provides plenty of opportunities for female bonding and friendships both offline and online. The brand stands out for its colourful designs and off-beat shapes.

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Facebook group Gorman Outfit

PHASE 02_

Gorman

GORMAN _ pattern

& color

Gorman has become known for its playful and inventive approaches to colour, pattern and form. Geometric and botanical imagery, bold juxtapositions in colour and imaginative treatments of traditional materials are all part of Gorman’s distinct and recognisable design aesthetic.

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Culture & Nature

PHASE 02_

Gorman

GORMAN _ collaborations

Gorman x Mireia Ruiz

‘Collaborations allow us to deliver unique collections every season and they’ve ultimately become part of the signature of the Gorman brand. The collections allow our customers to engage with these artists and their work in a new way.’ - Lisa Gorman

Gorman x Claire Johnson

Gorman x Kate Kosek

Gorman x Julia Flanagan

Gorman has regular collaborations with Australian and international artists. A key part of each seasonal collection, these collaborations provide exciting new patterns and designs to each of Gorman’s collections. Each collaboration suggests a level of taste beyond the mass produced clothing’s of chain stores.

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Gorman x Rhys Lee

PHASE 02_

Gorman

GORMAN _ store

typology

EXTERIOR

INTERIOR

Sculptural interior crafted from warm, syrupy timber and the spatial organisation of the Gorman fitout is geared to provide a rich and varied experience for the customer.

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At the entrance to the store, an angled entry with a gentle slope invites shoppers in from the main street of the shopping centre. Two large windows on either side of the doorway offer plentiful space for display.

PHASE 02_

Gorman

GORMAN _ materials

Recycled Timber

Copper Rails

Fabric Curtains

The store design has encapsulated the Gorman philosophy – “thoroughly modern and inspired by the everyday” – combining the use of timber with accents of copper, steel and stone to produce a space that is at once striking in its bold visual identity, yet also accessible and inviting. 30

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Raw Materials

PHASE 02_

Gorman

The bold and whimsical patterns that are characteristic of the Gorman brand have been translated into built form and becomes the stores’ visual marker.

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GORMAN _ patterns

PHASE 02_

Gorman

GORMAN _ display

Custom-designed Furniture

Residential aesthetics - a play zone

Custom-designed Display Units

Freestanding furniture and display objects appear almost residential in aesthetic, with tables, stools and a curving ottoman helping to establish a welcoming environment, with plenty of free space that is easily reconfigured. 32

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Lots of free spaces

PHASE 02_

Gorman

GORMAN _ elements THRESHOLD: INTERIOR: A play zone with plenty of free space that is easily reconfigured SERVICE: Large window display - an inviting entrance hints at the materiality and craft that lies beyond DISPLAY: A RICH AND VARIED EXPERIENCE Hanging rails Timber shelves Freestanding ladder shelves Custom-designed tables, stools or boxes Moveable display elements ELEMENTS

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BOLD VISUAL IDENTITY SCULPTURAL INTERIOR RESIDENTIAL IN AESTHETICS MATERIALITY AND CRAFT SUSTAINABLE BUILT ENVIRONMENT

PHASE 02_

Mr. Minit, Mama Pho, Gorman

HYBRID RETAIL _potential

abstracting elements from each brand across the three, finding similarities deconstructing layouts into a customer journey putting program of one brand into another collaborating through cultural aspect

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evoking memories from customers towards three brands

Service Corridor

PHASE 02_

Service Corridor

Concept Ideas Storage

food stall

HYBRID RETAIL SPACE _ all

in one concept showroom

- Mixed store layout - uses design elements from multiple layouts to create a flexible option for retailers and customers have the flexibility to navigate through the whole space. - Workshop design use the panels/partition to separate the space, display and see through outside in and inside out.

room

Check out

- Showcase curated or edited inventories in designer or specialty shops - Using many smaller, rounded displays to create a dynamic shopping experience. - Floor displays automatically draw customer attention (opposed to wall or aisle displays), which makes this layout highly engaging.

workshop food stall

- Creating harmony between design elements, mainly use in wooden material - This type of arrangement show off limited collections while ensuring customers get a good look at every product. There are also easy to customise and rearrange between seasons and products to keep the sales floor engaging.

showroom

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Way In/Out

PHASE 02_

Concept Ideas

Service Corridor Service Corridor kitchen

Storage

HYBRID RETAIL SPACE _

a series of experience

- Forced-Path Store Layout - Every aisle in the store is maximized. With customers exposed to all of the merchandise offered, this design might entice the customer to make an unplanned purchase.

Mural Fitting Room

Mama Pho

Customers are guided through a predetermined path and exposed to every product, and can be experiential — create a journey. A wellexecuted loop layout can let retailers tell a story. - Space division by using difference colour and level. - Workshop design use the panels/partition to separate the space, display and see through outside in and inside out.

Mr. Minit

- Every retail is like a showcase, it curated or edited inventories in designer or specialty shops Gorman

Door Mural/Environment Graphic Display

window display

Way In/Out

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Way In/Out

PHASE 02_ Service Corridor

Concept Ideas kitchen

cultural memories Repair store

Experience from “old street” towards a community gathering point that focuses on cultural, social, and economic activity.

Tricycle food cart

- Vietnamese street style interior (Outside Interior) - Mirco city - Difference of memories (food stall, tailor, shoes repair) to create mysterious colour like documentation/movie - Contrast color

Movie Scene

Scene

Behind the scene

Tricycle food cart

Way In/Out

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HYBRID RETAIL SPACE _

Storage

PHASE 02_

Concept Ideas

HYBRID RETAIL SPACE _

cultural memories Service Corridor

workshop centre

- Mr Minit centred - Central workshop with distributed display and eatery

kitchen/ storage Boutique

food stall

Storage

Shoes repair

Service Corridor

food Storage

Key shop

food stall

Public space workshop Display

food stall

Night market + individual scene workshop

- Irregular cubicle space(shape from gorman shirt pattern + each cubicle represent the individual stall, colour use is from the stall canopy). (immersive feelings) Colour psychology is that a person’s mood can be influenced by the color, light and the surrounding. Colours making the effect on humans is the emotional experience. 43

window display

Way In/Out

threshold service

Way In/Out

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Boutique

PHASE 02_

Concept Ideas

HYBRID RETAIL SPACE _idea

integration

HYBRID RETAIL SPACE _

community hub

To integrate our concepts, we listed three main elements that would guide our design proposal, which are: 1. To provide a series of experience through explorative in-store movement on floorplan. 2. To emphasis on the craftsmanship that shared by three retails through workshop-style structure and raw materials. 3. To create scenography by means of storytelling using store layout, product placement, as well as product presentation. • Gorman: local fashion boutique that forms a cultural phenomenon among those females who adore colorful fabrics and quirky designs • Mama Pho: an open kitchen to allow customers to watch food processing and the design of the store showcases local Vietnamese street food store • Mr. Minit: an open and enclosed kiosk with rigid and freestanding display shelves to show customer craftsmanship We intend to draw in consumers based on nostalgic emotions and feelings through the sequence of shopping experiences as a series of scenes. When customers step into the shop, narratives will be generated, and stories will be taken place in their mind within a spatial setting. To achieve the above design proposals, we considered the potential space arrangement for the proposed area. A welcoming entrance Window display in the form of scenes Space division for each store A central gathering and sharing community hub Brand culture for each store

Humans are always long for meaningful relationships around us. We want to aim for unlocking the multiple benefits of a tight-knit community, offering flexibility, and cultivating a sense of belonging. Therefore, this hybrid retail envisions a cross-generational shared community hub in the heart of the shop or shopping centre will enable customers to enjoy a social lifestyle where they live.

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• • • • •

PHASE 02_

Design Proposal

refinement

We start by opening the entrance to the entire shopping mall, setting back diagonally from the existing glass façade, the new connecting block has timber panels framing the new narrow passageways introducing customers to a more open inside space. The design is to bring the three different retails together, maintaining their individual identities while not looking like three separate entities. Therefore, the floorplan is divided into three parts in diagonal geometry form for each retail with a central rectangle space, breaking and reshaping the spaces and allows for the sharing hub. Then each retail space will be furnished and further divided by their display systems and other facilities depend on functions.

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HYBRID RETAIL SPACE _ floorplan

PHASE 02_

Design Proposal

& flow

Diagram of space adjacent and relationship

Customer activities happen inside Community Retail Hub

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HYBRID RETAIL SPACE _ movement

PHASE 02_

Design Proposal

HYBRID RETAIL SPACE _ sections

The rotating door system is commonly used in houses in tropical areas and the timber panel is taking inspiration from the traditional Vietnam timber screens but also integrate with Gorman’s geometry interior design. The four boxes at the window display form four scenes performed by the products and cultural stories from three stores.

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HYBRID RETAIL SPACE _ threshold

PHASE 02_

Design Proposal

As the three stores share the spirit of craftsmanship, the interior style of the entire space we decided is to bring a workshop feeling. The timber trellis wall system runs the space’s length at varying heights connecting the three shops and extending at certain intersections to form display units, tabletops, or benches.

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HYBRID RETAIL SPACE _ sections

PHASE 02_

Design Proposal

Front entrance

Entry

Gorman

Mr.Minit

Central Hub

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HYBRID RETAIL SPACE _ perspectives

PHASE 02_

Design Proposal

HYBRID RETAIL SPACE _ perspectives

Workshop

Central Hub

The wall system splits the area horizontally with voids above, hints the imaginary for people in others and feels connected. While the voids below are adapted to create chairs and shelves. The box-like ceiling above the community hub is to create a more intimate surrounding environment. The counter of Mr. Minit’s design follows the original design of the kiosk that contains an opening to both outside shopping mall and inside shop. We allow a DIY workshop area that enables customers to do some simple fixing jobs and allows for future potential events or workshop classes. The workshop opens to an ‘internal street’ in Mama Pho area which the design idea is based on Vietnam street food shop and night markets. The food stall which represents Vietnam street food culture is integrated into wooden trellis system function as the order counter with two digital screens. The crossed beams, hanging hats and mural on the wall further enhances Vietnam culture and the feeling of eating on local streets. 57

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Mama Pho

PHASE 02_

Design Proposal

& window display

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HYBRID RETAIL SPACE _ facade

PHASE 02_

Design Proposal

system

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HYBRID RETAIL SPACE _ display

PHASE 02_

Design Proposal

system

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HYBRID RETAIL SPACE _ display

An island with a sink locates in the central hub acting as a gathering point and providing hygiene control for customers after having DIY jobs or meals. Each retail store has shelves or opens leads to central hub, enabling customers from each area to know what is happening in other worlds, bringing a sense of connectivity and social interactivity.

PHASE 02_

Design Proposal

of sales

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HYBRID RETAIL SPACE _ point

PHASE 02_

Design Proposal

of sales

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HYBRID RETAIL SPACE _ point

PHASE 02_

Design Proposal ceiling structure

pine

HYBRID RETAIL SPACE _ materials

display systems

green subway tile

bronze

wooden wall system black metal white concrete

oak plywood

Dulux - vivid white boundary wall

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The primary materials that we used are oak veneered plywood for the wall panels and solid pine strips for the beams. The whole space is designed in light and plain color to have the structures act as a blank canvas so that the retails can fill with colors with their products as well as their display systems. Despite the visual lightness, the raw materials all convey the sense of ‘workshop’.

PHASE 02_

Summary

HYBRID RETAIL SPACE _ community

hub

To sum up our design proposal for hybrid retail space, containing Gorman, Mama Pho and Mr.Minit, is aiming to design a community hub that provide flexible and sequential in-store experiences and interactions. The space allows groups to educate, gather input, share community experiences, launch new events and interact with residents that will be adapting to the ever-changing needs of those who use it.

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community retail hub

PHASE 02_

Appendix

REFERENCES _ Mr.Minit

Concept Idea

Bretzke, T. and Bretzke, T., 2017. Mister Minit Australia’S Do Or Die Approach To Disruption. [online] Mybusiness.com.au. Available at: <https://www.mybusiness.com.au/technology/3038-mister-minit-australia-s-do-or-die-approach-to-disruption> [Accessed 14 August 2020].

Precedence studies “Kki Sweets and The Little Drom Store / PRODUCE WORKSHOP” 28 Nov 2015. ArchDaily. Accessed 22 Aug 2020. <https://www.archdaily. com/777839/kki-sweets-and-the-little-drom-store-produce-workshop> ISSN 0719-8884

Mister Minit. n.d. Shoe Repair & Care, Keys & Remotes, Engraving, Watch Repairs, Phone Repairs - Mister Minit. [online] Available at: <https://misterminit.co> [Accessed 14 August 2020]. MISTER MINIT. n.d. MISTER MINIT Celebrates 60Th Birthday. [online] Available at: <https://misterminit.eu/en_ch/blog/mister-minitcelebrates-60th-birthday> [Accessed 14 August 2020]. Image Source: Page 01 - https://misterminit.eu/en_ch/blog Page 03 - screenshot from google image - Mister Minit Page 04 - https://www.westfield.com.au/doncaster/store/1DBze2zwM0iKCQSqwMoGyq/mister-minit Mama Pho Do, E., 2017. Pho, Goi Cuon, And Bún: How Vietnamese Food Entered The Australian Consciousness. [online] Vice.com. Available at: <https://www.vice.com/en_au/article/kz38ww/pho-goi-cuon-and-bun-how-vietnamese-food-entered-the-australian-consciousness> [Accessed 14 August 2020]. Kindersley, Dorling, 2011. Ultimate Food Journeys: The World’s Best Dishes and Where to Eat Them. ISBN 9780756695880. Retrieved 17 August 2012.

Image Source: Page 37 - 40 Kki Sweets and The Little Drom Store / PRODUCE WORKSHOP https://www.archdaily.com/777839/kki-sweets-and-the-little-drom-store-produce-workshop ‘Christian Dior: Designer of Dreams’ exhibition https://senatus.net/album/image/150807/ NamNam Noodle Bar https://retaildesignblog.net/2016/12/06/namnam-noodle-bar-by-metaphor-interior-architecture-jakarta-indonesia/ Native Kitchen in Village Hotel at Sentosa https://chrisogrady.com/updated-interior-photography-for-native-kitchen-in-village-hotel-at-sentosa/ Tripoli Congress Center / Tabanlioglu Architects https://www.archdaily.com/538290/tripoli-congress-center-tabanlioglu-architects/53f19498c07a800962000397_tripoli-congress-centertabanlioglu-architects_tripoli_congress_center_09__cemal_emden-jpg City Block Center / Pablo Dellatorre https://www.archdaily.com/543103/city-block-center-pablo-dellatorre/53e9b98cc07a80c3840001f7-city-block-center-pablo-dellatorre-photo

Lam, J., 2019. Australia Is Falling In Love With Asian-Themed Food Courts. [online] South China Morning Post. Available at: <https://www. scmp.com/lifestyle/food-drink/article/3040377/how-australias-asian-food-courts-sydney-cairns-are-winning> [Accessed 14 August 2020]. Poloni, G., 2020. The Old-Fashioned Food Hall Makes A Comeback, But Greasy Bain-Maries Are A Thing Of The Past. [online] Abc.net. au. Available at: <https://www.abc.net.au/news/2020-03-08/the-rebirth-of-the-australian-international-food-hall/12017808> [Accessed 14 August 2020]. Rennick, L., 2019. Vietnam’S Greatest Culinary Gifts To Australia. [online] Food. Available at: <https://www.sbs.com.au/food/ article/2018/09/25/vietnams-greatest-culinary-gifts-australia> [Accessed 14 August 2020]. Vietnamese Ethnicity in Australia. n.d. VIETNAMESE ETHNICITY IN AUSTRALIA. [online] Available at: <https://vietnam-australia.weebly.com/ cuisine.html> [Accessed 14 August 2020]. Image Source: Page 11 - https://www.westfield.com.au/doncaster/store/2U4Ywlh2mkOq60eeswyQYM/mama-pho Page 16 & 22- Kalliopi Vakras Architects - http://www.kvaarch.com/retail-hospitality

Page 41 Hanoi night market https://www.pinterest.es/pin/235313149267853520/ Street Food https://www.pinterest.com.au/abuhano/street-food-stands/ Repairman https://www.pinterest.com.au/pin/508343876670818610/ Boutique in vietnam https://in.pinterest.com/pin/172122016993340263/

Page 42 UTOPIA, Galerie Springer Berlin https://www.dgph.de/photoausstellungen/utopia

Gorman

COVE LONDON, E5 https://www.shootfactory.co.uk/uk-locations/cove-london-e5/ Page 43 Mercado nocturno de Long Bien - night market https://authentiktravel.es/puente-long-bien-icono-hanoi

GROUP 2_BROOKE, CHEE YUNG, JO

Image Source Page 26 - Gorman Official Facebook & Instagram Page 27 - https://www.gormanshop.com.au/shop/clothing Gorman Highpoint’, Australian Design Review, blogpost, 6 Nov 2013, viewed 19 Aug 2020, https://www.australiandesignreview.com/ interiors/gorman-highpoint/. Page 28 - Gorman x Rhys Lee https://thedesignfiles.net/2012/09/gorman-x-rhys-lee/ Gorman x Mireia Ruiz http://www.cocolia.cat/en/see/project/236/MIREIA-RUIZ-X-GORMAN-CLOTHING-PATTERN-COLLAB-SS-2017 Gorman x Claire Johnson https://www.jamesst.com.au/news/gorman-collaborates-with-artist-claire-johnson/ Gorman x Julia Flanagan https://fashionjournal.com.au/fashion/gormans-first-release-of-the-year-is-a-collaboration-with-julia-flanagan/ Gorman x Kate Kosek https://www.katekosek.com/gormanxkatekosek Page 29 - https://theweekendedition.com.au/stumble-guide/gorman-chermside/ Page 30 - https://nestarchitects.com.au/projects/gorman-chapel-street/ Page 31 - http://traviswalton.com.au/projects/gorman-boutique-melbourne/ Page 32 - http://traviswalton.com.au/projects/gorman-boutique-melbourne/

PHASE 02_

Appendix

MEETING MINUTES _ 01

13.08.20 6.30pm - 7.30pm

Attendees

Brooke Chee Yung Jo

Where

MS Teams Online Meeting

18.08.20 6.30pm - 7.30pm

Brooke Chee Yung Jo

MS Teams Online Meeting

20.08.20 5.30pm - 7.30pm

Chee Yung Jo

MS Teams Online Meeting

24.08.20 4.30pm - 6.30pm

Chee Yung Jo

Wechat Video Meeting

26.08.20 4.30pm - 6.30pm

27.08.20 4.30pm - 6.30pm

Chee Yung Jo

Wechat Video Meeting

MS Teams Online Meeting

Purposes

1. Discussion about retail options 2. Delegation of brands to research 3.Set up a group to communicate

Tasks Research designsted retailer Gorman Mr.Minit Mama Pho Deconstruct each of retail’s typology, - how they use space, operate and display their product.

Assign To Jo Brooke Chee Yung

1. Discussion and feedback about the individual research 2. Modify extra information 3.Decide on document layout

Finish the individual research on Indesign format. Compile individual research file into one before class presentation.

Every member

1. In-class dicsussion about design concept for hybrid retail space 2. Group member Brooke left the class and the rest of two members will remain the same for Group 2

Each member to come up with initial concepts for hybrid retail space for the chosen three brands. Produce concept diagrams and sketches.

Every member

1. Discuss individual works and concept Further development of initial concept and reideas arrange the layout. 2. Decide on inpirational precedents and what kind of diagrams to include

Every member

1. Compile ideas, diagrams, images and Put all contents in Indesign layout sketches

Chee Yung

1. In-class dicsussion with Roger in regards of developing our concept 2. Decide on our direction to refine the floorplan

Every member

Keep working on refining floorplan Consider design elements that we want to include Consider our aim for design proposal

Chee Yung

Next Meeting

18.08.20 Integrate the research

20.08.20

24.08.20

26.08.20

27.08.20

31.08.20

GROUP 2_BROOKE, CHEE YUNG, JO

Date & Time

PHASE 02_

Appendix

MEETING MINUTES _ 02

31.08.20 6.30pm - 7.30pm

01.09.20 5.30pm - 7.30pm

Attendees

Chee Yung Jo

Where

Wechat Video Meeting

03.09.20 5.30pm - 7.30pm

Chee Yung Jo

Wechat Video Meeting

04.09.20 4.30pm - 7.30pm

Chee Yung Jo

Wechat Video Meeting

05.09.20 4.30pm - 6.30pm

06.09.20 4.30pm - 7.30pm

Chee Yung Jo

Wechat Video Meeting

Purposes

Tasks

Assign To

Convert sketch plan to AutoCad Produce SketchUp model

Every member

1. keep developing floorplan

keep developing floorplan

Every member

1. keep developing floorplan 2. Discuss issues

keep developing floorplan

Every member

1. keep developing floorplan 2. Keep developing design strategy

Finalise floorplan and start to build 3d model

Every member

1. Discuss and refine 3d model 2. Discuss the way of presentation

Keep building 3d model Writing design statement

Every member

1. Refine final 3d model

Build detail furniture in 3d model Put material in 3d model and start rendering Start diagram for analysis

Every member

1. Discussion each proposed floorplan 2. Make decision on floorplan

Next Meeting

01.09.20

03.09.20

04.09.20

05.09.20

06.09.20

07.09.20

GROUP 2_BROOKE, CHEE YUNG, JO

Date & Time

PHASE 02_

Appendix

MEETING MINUTES _ 03

07.09.20 2.30pm - 5.30pm

08.09.20 4.30pm - 6.30pm

09.09.20 5.30pm - 7.30pm

Attendees

Chee Yung Jo

Where

Wechat Video Meeting

Purposes

Tasks

Assign To

Next Meeting

Exporting sections, details from 3d model Start layout for presentation on Miro Start rendering perspectives

Chee Yung Chee & Jo Jo

08.09.20

1. Keep update on working progress

Put content onto Miro presentation Compile Indesign files Photoshop perspectives

Chee Yung & Jo Jo Chee Yung

09.09.20

1. Consolidate presentation

Practice presentation

Every member

1. Discussion about exporting design images 2. Try to do presentation on Miro 3. Decide contents we put in

11.09.20 In-class presentation

GROUP 2_BROOKE, CHEE YUNG, JO

Date & Time

Hybrid Retail Space

ASSESSMENT 2