NEWS
LADIES IN BEEF
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adies in Beef is an organisation set up and run by passionate female beef farmers to help drive awareness of the quality and versatility of British beef to consumers. Using a country-wide network of dynamic lady beef ‘champions’, Ladies in Beef works with the whole supply chain to promote Red Tractor farm assured beef. The group works with key partners, from various links in the beef supply chain, to share opportunities to tell the great story behind farm assured British Beef. Whether it be pushing out messages on some of the nutritional attributes of beef, providing useful and convenient recipe inspiration or highlighting British beef’s suitability credentials, Ladies in Beef are sharing it all. Central to Ladies in Beef’s work is Great British Beef Week. The week is the annual celebration of British Beef, where the group works with representatives from the trade to promote British beef and encourage the public to support Britain’s beef farmers by buying and consuming homegrown beef products.
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