CONCEPT:
ERA
Classic beauty endlessly transcends through years of change. It is thought out, skillful, elegant and natural, much like the rococo revival period and much like the iconic woman. Rococo revival is noted for its light sweeps, flourishes and beautiful sensuality in the same way that a sophisticated woman is. Both have withstood the tests of time and come out highly esteemed and revered with wonder and awe. Era is designed to capture classic beauty and its transition through the years, drawing attention to the glamour that still exists in polished nails, perfect curls, and pristine faces. Modern intelligence along with the historic emphasis on beauty and health are used to provide a unique experience. The advanced technology will entice the modern, sophisticated woman, while the decor welcomes back the luxury of beauty. Era draws meaning from the different eras of time and the iconic women from them. There is a classic look that is represented the years that shows women in a very feminine refined look. This is a timeless look achieved by women decades ago who took the time to pamper themselves and made sure they look put together before they began each day. Era caters to these women who hold classic beauty at heart and love to live in the time where femininity was very important.
timeless beauty
ORGANIC
The organic lines and curves from the rococo period used to decorate Era mimic that of the natural products offered as well as the feminine physique. Although the glamour of the past is emphasized, Era does not ignore the new idea of earth friendly solutions for hair skin and nails. Women are too often put into a box. Era provides a haven for women to be free from that box, flowing in whatever direction nature takes them in, and looking their best in the meantime.
EXPERIENCE
Women enter Era as if they were opening a time capsule. The grandeur of the exterior begins the experience. Pedestrians get a view of the large chandelier and shimmering mirrored surfaces out on the sales floor. Upon entering, the black and white tile floor is guided by winding circulation that is based on the curves of a woman and the organic nature of the rococo period. The products are neatly presented on antique tables, gondolas and detailed wall shelves. Past the sales floor are the nail, brow and blow bars, where women can relax, tucked away from the bustle of the sales floor. Each station features an ergonomic chair that allows patrons to unwind and be pampered the way a regal woman should be.
TECHNOLOGY
Even though Era focuses on the classic beauty there are ways of enhancing that experience today. The Tweet Mirror is a new technology that incorporated shopping with the new trend of social media. As the customer tries on different products or different shades of a product they can essentially send a snap shot of themselves to friends. They can send these images through email, or twitter. This is great for today when patrons may not be accompanied by a friend who can provide an opinion. The technology allows for traditional interaction to happen virtually. These mirrors will be incorporated in the gondolas that are on the floor so that as you shop there is a Tweet Mirror only feet way and a response is only seconds away.
CONCEPT PHILOSOPHY
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INSPIRATION:
timeless beauty
Scale: 3/8"=1’0”
SPACE PLAN & SKETCHES
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ELEVATIONS
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FIXTURES:
ERA
A.F.F 10'-0”
A.F.F 10'-0”
A.F.F 10'-0”
A.F.F 10'-0”
timeless beauty
A.F.F 10'-0”
A.F.F 15'-0”
Decorative Lighting A.F.F 10'-0”
A.F.F 10'-0”
A.F.F 10'-0”
General Lighting A.F.F 10'-0”
A.F.F 10'-0”
Track Lighting
Scale: 1/2”= 1’-0”
REFLECTED CEILING/LIGHTING PLAN
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timeless beauty
Cash-Wrap/Column Detail
Drapery Fabric
ENTRANCE PERSPECTIVE
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