Dit dah mfa portfolio

/Dit-Dah SELECTED WORKS OF CHELSEA LIU >>_

/NAME>>_

/PRINTING>>_

/SCHOOL>>_

Chelsea Liu

Giant Horse Printing

Academy of Art University

1336 San Mateo Ave,

79 New Montgomery St,

/TELEPHONE>>_

South San Francisco,

San Francisco, CA94108

415. 470. 1144

CA 94080

415 763 0200

650 875 7137 /COURSE>>_

/EMAIL>>_

liuchangapp@gmail.com

/BINDERY>>_

1934 Park Blvd, Suite A /WEBSITE>>_

chelsealiucreative.com

MFA Portfolio

The Key Bindery Oakland, CA94606

/PHOTOGRAPHY>>_

Chelsea Liu Allan He

/TYPEFACE>>_

FF Netto

Mary Scott Phil Hamlett Š2015 All rights reser ved No part of this publication can be reproduced without the express permission of Chelsea Liu.

CHELSEA LIU >>_

510 595 3311

/INSTRUCTOR>>_

/Dit-Dah SELECTED WORKS OF CHELSEA LIU >>_

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A L I U

1 / Film.

2 / Paint.

3 /Pal.

F IL M F E S T IVA L O F

NE CO POW D E R MI X

W ILDLIFE IN TH E

G IUS E P P E TO R N ATORE

PA I NT F O R A RTE K

URBAN KINGDOM

008

>>

035

5 / Geometry.

>>

036

049

6 / Ego.

050

>>

065

7 /Eats.

R O C K MO R E R O C K WE LL

JO E HI SA I SHI MUSIC

MOLINARI DELI

T Y P E S P E C IM E N

KI T PACK AG I NG

PAC K AGING

076

>>

087

9 /Peace.

088

>>

103

10/ Curiosity.

104

>>

123

11 /Growth.

E X P E R IM E N TA L

BO RD E RS

MFA TH ESIS

T Y P O G R A P H IC P O S TERS

RE - BRA ND I NG

PATC H P ROJEC T

138

>>

145

146

>>

167

168>> 189

4 /Elegant.

C H ANEL BOOK RE-DESIGN 066

>>

075

8 /Sower.

H AYES VALLEY FARM RE-BRANDING 124

>>

137

PAG E > > _ 0 0 4

P ROJ E C T

No

0

> > _

/Contents

M FA P O RTF O L I O TA B L E O F C O N T E N T S

>>_

PAG E

> > _

0 0 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 0 6

P ROJ E C T > > _

W H AT H AT H G O D W R O U G H T > > _ A .—

H ....

O ———

V ...—

B —...

I ..

P .——.

W .——

C —.—.

J .———

Q ——.—

X —..—

D —..

K —.—

R .—.

Y —.——

E .

L .—..

S ...

Z ——..

F ..—.

M ——

T —

G ——.

N —.

U ..—

M O R S E C O D E & G R A P H I C D E S I G N > > _ Morse code

is a methodology that transmits information to a series of on-off tones, lights, or clicks that can be directly understood by a skilled listener or observer without special equipment. As a graphic designer, I arrange elements like photos, types, shapes or colors in such ways as the best to transmit particular information to my audiences.

PAG E >> _ 0 0 7

No

L I U

/Film

1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

F I L M F E S T I VA L O F G I U S E P P E T O R N AT O R E > > _

P R OJ E C T > > _ F I L M F E S T I VA L C O U R S E > > _ I N T E G R AT E D C O M M U N I C AT I O N S INSTRUCTOR >>_ HUNTER W IMMER S E M E S TE R > > _ 2 0 1 2 FA L L

O B J E C T I V E > > _ This project is to choose a film director for

designing several deliverables for his/her film festival event.

The students were asked to find a thread from those films from the director and develop a unique visual system based on the thread.

S O L U T I O N > > _ The “Tomorrow started yesterday� film festival

is focusing on the works of the Italian director, Giuseppe Tornatore. His films are characterized by high production values, a visual style that combines the experimental with aesthetically polished. I chose four movies to illustrate his film PAG E

style. I took all the photographs used in the project to convey

> > _

a sense of nostalgia style that is used in his films.

0 0 8

P ROJ E C T

> > _

PAG E

> > _

0 0 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 1 0

P ROJ E C T

> > _

PAG E

> >_

0 1 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 1 2

P ROJ E C T

> > _

PAG E

> > _

0 1 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 1 4

P ROJ E C T

> > _

PAG E

>> _

0 1 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 1 6

P ROJ E C T

> > _

PAG E

> > _

0 1 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A L I U

D I R E C T O R > > _ Giuseppe Tornatore is an Italian film director and screenwriter. His films touch the soul of Sicily, transcending the ordinary, the conventional, the stereotypical.

PAG E >> _ 0 1 8

P ROJ E C T

> > _

PAG E

> > _

0 1 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A L I U

D V D P A C K A G E > > _ I used real vintage film boxes to create the DVD package based on the nostalgic style.

PAG E > > _ 0 20

P ROJ E C T

> > _

PAG E

> >_

0 0 9

PAG E

> > _

0 21

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 2 2

P ROJ E C T

> > _

PAG E

>> _

0 2 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 24

P ROJ E C T > > _

D V D P A C K A G E > > _ I created vectors and used laser cutter to laser tickets on wood.

PAG E > > _ 0 2 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAGE

> > _

0 26

P ROJ E C T

> > _

PAGE

> > _

0 27

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A L I U

L E F T > > _ Schedule for the four-day festival.

R I G H T > > _ Soundtrack, with an introduction of the composer and USB drive in the vintage gramophone.

PAG E > >_ 0 2 8

P ROJ E C T

> > _

PAG E

> >_

0 2 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 3 0

P ROJ E C T > > _

L E F T > > _ Case, I choose vintage leather suitcase to pack whole products R I G H T > > _ Journal, I sew the signituraes and make the leather cover.

PAG E >> _ 0 3 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 3 4

P ROJ E C T

> > _

PAG E

> > _

0 3 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 3 6

2

P ROJ E C T

No

> > _

/Paint N E C O P O W D E R M I X PA I N T FOR ARTEK >>_ P R O J E C T > > _ N E C O P O W D E R M I X PA I N T C O U R S E > > _ PA C K A G E 2 I N S T R U C T O R > > _ T H O M A S M C N U LT Y SEMESTER >>_ 2014 SPRING

O B J E C T I V E > > _ The project is to create a paint packaging

system and kit for a sustainable latex powder paint using environmentally friendly materials derived from sustainable resources. The design needs to represent the sustainability aspects of the product and the soul of the brand.

S O L U T I O N > > _ Inspired by the Nordic style furniture and

architecture design of a Finnish furniture company Artek, I came up with the idea of using non-metal materials that relate to stay way from how traditional paint cans look like. I used 100% recycled paperboard to craft the packaging design. The name of

> >_

The colorful dots are inspired by Artek’s signature design.

PAG E

the paint is NECO, which combines the word “new” and “color”.

0 3 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 3 8

P ROJ E C T

> > _

PAG E

>> _

0 3 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 4 0

P ROJ E C T

> > _

PAG E

> >_

0 41

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 42

P ROJ E C T

> > _

PAG E

>> _

0 43

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 44

P ROJ E C T

> > _

PAG E

> > _

0 45

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 46

P ROJ E C T

> > _

PAG E

>> _

0 47

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 4 8

P ROJ E C T

> > _

PAG E

> >_

0 4 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 5 0

3

P ROJ E C T

No

> > _

/Pal WILDLIFE IN THE URBAN KINGDOM >>_ PROJECT >>_ URBAN WILDLIFE COURSE >>_ TYPE EXPERIMENTS I N S T R U C T O R > > _ S TA N Z I E N K A S E M E S TE R > > _ 2 0 1 2 FA L L

OBJECTIVE

> > _ This project is to document a certain

journey or object around you by using experimental typography and layout.

S O L U T I O N > > _ I documented lives of wild friends in the

city around us. Explore how they adopted the busy urban environment, how they get along with human beings, and how they affect human life.

PAG E > > _ 0 5 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 5 2

P ROJ E C T

> > _

PAG E

> > _

0 5 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 5 4

P ROJ E C T

> > _

PAG E

>> _

0 5 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 5 6

P ROJ E C T

> > _

PAG E

>> _

0 5 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 5 8

P ROJ E C T

> > _

PAG E

>> _

0 5 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 6 0

P ROJ E C T

> > _

PAG E

>> _

0 6 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 6 2

P ROJ E C T

> > _

PAG E

>> _

0 6 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 6 4

P ROJ E C T

> > _

PAG E

> > _

0 6 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 6 6

4

P ROJ E C T

No

> > _

/Elegant CHANEL BOOK RE-DESIGN >>_ PROJECT >>_ CHANEL BOOK RE-DESIGN COURSE >>_ TYPE COMPOSITION INSTRUCTOR >>_ ANDREW LOESEL S E M E S TE R > > _ 2 0 1 1 FA L L

OBJECTIVE

> > _ The project is to choose a book and

re-design its 10 spreads. The students were asked to use different typeface and design from the original book in order to make the design more suitable to align the concept of the book.

S O L U T I O N > > _ I choose Chanel Book, which has great

photography, however

I decide to use the common fashion

typeface instead. In my new spreads, inspired by Chanel’s packaging and product design, I choose to use clean and elegant typeface and graphic elements to enhance the Chanel look and feel.

PAG E >> _ 0 6 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 6 8

P ROJ E C T

> > _

PAG E

>> _

0 6 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 7 0

P ROJ E C T

> > _

PAG E

>> _

0 7 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 7 2

P ROJ E C T

> > _

PAG E

>> _

0 7 3

No

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

5

/Geometry

L I U

ROCK MORE ROCKWELL TYPE SPECIMEN >>_

PROJECT >>_ ROCK MORE ROCKWELL COURSE >>_ TYPE COMPOSITION INSTRUCTOR >>_ ANDREW LOESEL S E M E S TE R > > _ 2 0 1 1 FA L L

O B J E C T I V E > > _ The project is to choose a typeface family

from Monotype Company and design a type of specimen for the typeface. The students were asked to explore the anatomy of a typeface.

SOLUTION

>>_

I choose Rockwell family, a slab serif

typeface. Slab serif lettering became popular rapidly in any area where wooden faces were commonly used. Based on the bold and geometric look of Rockwell, I use bright color and dynamic layout to convey a sense of honesty, accessibility, as well nostalgia and glory.

PAG E >> _ 0 76

P ROJ E C T

> > _

PAG E

>> _

0 7 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 78

P ROJ E C T

> > _

PAG E

>> _

0 7 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 8 0

P ROJ E C T

> > _

PAG E

>> _

0 8 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 8 2

P ROJ E C T > > _

MON

ROCK W

A P E F A CC H E

1934

TYP O $S l a b S e r E T 2Y9.9 FOR E i f

E LL

PAG E >> _ 0 8 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 8 4

P ROJ E C T

> > _

PAG E

>> _

0 8 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 8 8

6

P ROJ E C T

No

> > _

/Ego JOE HISAISHI M U S I C K I T PA C K A G I N G >>_ PROJECT >>_ JOE HISAISHI MUSIC KIT COURSE >>_ BOOK ARTS INSTRUCTOR >>_ R CHADW ICK SEMESTER >>_ 2013 SPRING

O B J E C T I V E > > _ This project is to choose anything I like and

use the skills I learned from class to create a kit. Experiment with different binding technique and enjoy the arts of making.

S O L U T I O N > > _ I create a music kit for Japanese musician

Joe Hisaishi. His music is embedded deep within the Japanese cultural psyche. They sound totally natural and vacant, like bamboo falling. I chose to use pop-up arts and French sewing to convey the feeling of Japan.

PAG E >> _ 0 8 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 9 0

P ROJ E C T

> > _

PAG E

>> _

0 9 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 9 2

P ROJ E C T

> > _

PAG E

>> _

0 9 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

0 9 4

P ROJ E C T

> > _

PAG E

> > _

0 9 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 9 6

P ROJ E C T

> > _

PAG E

>> _

0 9 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

0 9 8

P ROJ E C T

> > _

PAG E

>> _

0 9 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 0 0

P ROJ E C T

> > _

PAG E

>> _

1 0 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

1 0 2

P ROJ E C T

> > _

PAG E

> >_

1 0 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 0 4

7

P ROJ E C T

No

> > _

/Eats.

MOLI NA RI DE LI C ATE SSE N PAC K AGI NG > > _ P R O J E C T > > _ M O L I N A R I D E L I PA C K A G E

C O U R S E > > _ PA C K A G E 2 I N S T R U C T O R > > _ T H O M A S M C N U LT Y SEMESTER >>_ 2014 SPRING

O B J E C T I V E > > _ Students were asked to select a deli shop,

which was in need of or had the potential for growth with a re-brand and expansion of their product line S O L U T I O N > > _ After examining the market and history of

Molinari Deli in San Francisco, I found out that they tired to step into a high-end market but it failed. Therefore, inspired by vintage Italian design, I created a much more exquisite and modern style which led to a series of vastly different looking deli products comparing to their original design.

PAG E > > _ 1 0 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 0 6

P ROJ E C T

> > _

PAG E

>> _

1 0 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 0 8

P ROJ E C T

> > _

PAG E

> > _

1 0 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 1 0

P ROJ E C T

> > _

PAG E

>> _

1 1 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 1 2

P ROJ E C T

> > _

PAG E

> > _

1 1 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 1 4

P ROJ E C T

> > _

PAG E

> > _

1 1 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 1 6

P ROJ E C T

> > _

PAG E

>> _

1 1 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 1 8

P ROJ E C T

> > _

PAG E

> > _

1 1 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 2 0

P ROJ E C T

> > _

PAG E

>> _

1 2 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 2 2

P ROJ E C T

> > _

PAG E

>> _

1 2 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 24

8

P ROJ E C T

No

> > _

/Sower.

H AY E S VA LLE Y FA RM RE - DE SI GN > >_ P R O J E C T > > _ H AY E S VA L L E Y FA R M COURSE >>_ VISUAL LITERACY INSTRUCTOR >>_ HUNTER W IMMER S E M E S TE R > > _ 2 0 1 1 FA L L

O B J E C T I V E > > _ Students were asked to find a hand-drawing

poster in San Francisco and redesign a series of products for the brand that the hand-drawing poster belonged to.

SOLUTION

>>_

I found a poster from Hayes Valley Farm,

a community-run farm located in the heart of San Francisco. I chose the color scheme from soil, plants to sky. In addition, I chose a typeface with organic and fresh feeling. For this project, I designed a booklet, seed package, farm map and website.

PAG E > > _ 1 2 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 2 6

P ROJ E C T

> > _

PAG E

>> _

1 2 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

1 3 0

PAG E

> > _

1 28

P ROJ E C T

> > _

PAG E

> >_

1 3 1

PAG E

> > _

1 2 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 3 0

P ROJ E C T

> > _

PAG E

>> _

1 3 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 3 2

P ROJ E C T

> > _

PAG E

>> _

1 3 3

No

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

9

/Peace

L I U

E X P E R I M E N TA L T Y P O G R A P H I C POSTERS OF A SONG >>_

PROJECT >>_ SAFE&SOUND POSTERS COURSE >>_ TYPE EXPERIMENTS INSTRUCTOR >>_

S TA N Z I E N K A

SEMESTER >>_ 2013 SPRING

O B J E C T I V E > > _ The project is to create an experimental

typographic poster that visually interprets a song. Explore various ways of looking types without software.

S O L U T I O N > > _ I picked the song “Safe and Sound” from the

movie Hunger Games for this subject. My vision of the movie along with the lyrics of the song greatly influenced the bold type and the fire image that I used. The process of this design involved a combination of type and images printed on acetate sheets that were projected onto a wall by an overhead projector.

I photographed them from different angles, on and off the wall, PAG E

to create unique compositions.

>> _ 1 3 8

P ROJ E C T

> > _

PAG E

>> _

1 3 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 4 0

P ROJ E C T

> > _

PAG E

>> _

1 41

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 4 2

PAG E

>> _

1 4 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 4 4

P ROJ E C T

> > _

PAG E

> > _

1 4 5

No

L I U

/Curiosity

10

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

BORDERS REBRANDING AND VISUAL SYSTEM GUIDE >>_

PROJECT >>_ BORDERS RE-BRANDING C O U R S E > > _ N AT U R E O F I D E N T I T Y INSTRUCTOR >>_ HUNTER W IMMER SEMESTER >>_ 2013 SPRING

O B J E C T I V E > > _ The project is to find a dead, defunct or

dying brand and breathe new life into it. The brand can be repositioned outside of where it presently appears with the condition that it does not lose its core business. As a deliverable, students were asked to provide a comprehensive brand standards guide for the newly redesigned brand.

S O L U T I O N > > _ I chose to re-brand Borders. Borders was

an international book and music retailer based in Michigan.

I re-branded Borders as an institute where people could develop their interests, gain educational experience, and explore their PAG E

infinite curiosity.

> > _ 1 46

P ROJ E C T

> > _

PAG E

> > _

1 47

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 4 8

P ROJ E C T

> > _

PAG E

>> _

1 4 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 5 0

P ROJ E C T

> > _

PAG E

>> _

1 5 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 5 2

P ROJ E C T

> > _

PAG E

> > _

1 5 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 5 4

P ROJ E C T

> > _

PAG E

> > _

1 5 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 5 6

P ROJ E C T

> > _

PAG E

>> _

1 5 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 0 8

P ROJ E C T

> > _

PAG E

> >_

1 6 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 6 0

P ROJ E C T

> > _

PAG E

> > _

1 6 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 6 2

P ROJ E C T

> > _

PAG E

>> _

1 6 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> > _

1 6 4

P ROJ E C T

> > _

PAG E

> > _

1 6 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

1 6 6

P ROJ E C T

> > _

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

1 6 8

11

P ROJ E C T

No

> > _

/Growth M FA TH E S I S PAT C H P R O J E C T >>_ P R O J E C T > > _ PAT C H P R O J E C T COURSE >>_ DIRECTED STUDY INSTRUCTOR >>_ PHIL HAMLETT/CAROLINA DE BARTOLO SEMESTER >>_ 2015 SPRING

O B J E C T I V E > > _ San Francisco is home of many types of

urban agriculture projects. While some people grow food directly, some people play a supportive role in educating and providing resources for urban agriculture. The issue is that there are a growing number of young people who are willing to join or have the potential to be a part of these projects, they are often quite disengaged to the urban agriculture projects.

S O L U T I O N > > _ Patch Project is a nonprofit community that

popularizes urban agriculture amongst young generation in San Francisco, and also it empowers and supports local farming

> >_

local farm activates at anytime anywhere.

PAG E

initiatives and activities. Patch App could help people explore

1 6 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 7 0

P ROJ E C T

> > _

PAG E

>> _

1 7 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 7 2

P ROJ E C T

> > _

PAG E

>> _

1 7 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

> >_

0 0 8

P ROJ E C T

> > _

PAG E

> >_

0 0 9

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A L I U

PATCH APP WIREFRAME

WELCOME APGE Check In

SIGN IN APGE Explore

Check in Activitie List

Explore Farms Around You

Grea

MAIN MENU

Good Points

Dig It

Not

Map of Activitie Around Location

Day Calendar

Profile

Profile Main Page

PAG E >> _ 1 76

P ROJ E C T > > _

s

Selected Check In Activity

Check in Cancel

Reviews Story Reedem Points Fresh List

d Points Enough Yet

n

Earn Points and Review Activites

Info

at Points

es

Finish Cancel

Selected Farms Detail Page

Selected Activity Info

Timer

Selected Fresh Info

Reedem Back

Info Details

Add to mine

Reviews

Week

Month

Friends Photos Likes PAG E

Visited

>> _ 1 7 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

P ROJ E C T

> > _

PAG E

>> _

1 8 0

PAG E

>> _

1 8 1

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 8 2

P ROJ E C T

> > _

PAG E

>> _

1 8 3

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

Grow With Patch!

PAG E

>> _

1 8 4

P ROJ E C T

> > _

PAG E

>> _

1 8 5

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 8 6

P ROJ E C T

> > _

PAG E

>> _

1 8 7

MFA P O RTFO L I O D E S I G N E R > > _ C HE L SE A

L I U

PAG E

>> _

1 9 0

P ROJ E C T

No

11

> > _

/Thanks

T O M Y F A M I LY , F R I E N D S A N D PEOPLE I LOVE >>_

PAG E

>> _

1 9 1

Š2015 All rights reser ved No part of this publication can be reproduced without the express permission of Chelsea Liu.