Infinite Curiosity Borders Brand Book
INDULGE SENSES
EXPLORE MORE
BE PLAYFUL
IGNITE CURIOSITY
LIFE IS BRIGHTER WHEN YOU ARE CUROIUS.
01 02 03
IN THE BEGINNING
Our History
014
Borders' History
Chronology
020
Old Brand Images
024
Downfall
026
Our New Vision
030
Our New Look
038
Competitor Analysis
040
Our Customers
044
BRAND NEW
Logo Ispriation
054
The New Borders
Logo Anotomy
058
Logo Dos and Donts
065
Graphic system
072
Stationery
082
THE FRONTIERS
Creative Workshops
096
Art Club
102
The Extension Of
Visual Planet
106
Borders’ Future
Simulated Wonderlands
110
Exploration Studios
114
Sciencepedia
118
Maker’s Market
120
Retrace The Adventure
122
Epic Theme Retreat
126
GO BEYOND Brand Evolution
Visual System
04
CUR
URI01
IN THE BEGINNING Genuine | Accessible | Immense
Borders History
Our History
Chronology
Old Brand Images Downfall
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
016
To be the best-loved provider of books, music, movies, and other entertainment and informational products and services. —Old Borders
017 013
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
Once Upon A Time 018
WE USED TO BE CHOCKABLOCK WITH BOOKS. IT'S A GATHERING SPOT, A REFUGE, A JOURNEY, AN 800-SQUAREFOOT STOREFRONT JAMMED INTO A CITY STREET. The Borders Group, Inc. was a publicly held bookstore chain that operated Borders superstores and Waldenbooks Specialty Retail segment stores. Brothers Tom and Louis Borders opened their first bookstore in Ann Arbor in 1971, while they were students at the University of Michigan. The Borders brothers opened additional stores in Michigan, Atlanta and Indianapolis, and developed a sophisticated system that enabled them to track bookstore sales and inventory. In addition to using it in their own bookstores, they sold their Book Inventory Systems to other booksellers, as well. In 1985, they opened their first "superstore," a large-scale bookstore with a coffee bar that was to become the prototype of many that came afterward. Borders bookstore chain grew rapidly in the next four years.
019
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
Chronology
1992 The Borders brothers sold their chain to Kmart.
1991
Look at the timeline of our bookstore
Borders starts integrating music and movies into some of its stores.
chain's 40-year history. We started from one bookstore and become one of the biggest bookstore chain in America.
1988 The company rise national prominence.
E TH
1970+
UP
88
1971 Brothers Tom and Louis Borders open an 800-square-foot used bookstore called Borders Book Shop at 211 S. South State St. in Ann Arbor.
EN LD O G
19
Louis Borders develops a software system that allows the store to manage inventory and accurately project sales, giving Borders a competitive advantage that lasted at least two decades.
THE START
020
1971
AR YE
1995 The book store chain, renamed Borders Group Inc.
1998 Borders added 52 superstores in the biggest one-year expansion in its history. Borders launches an online retail presence for the first time at Borders.com.
2001
021
Borders contracts with online retailer Amazon to sell products online—a relationship later blamed for making Borders late to the emerging web retail segment.
2004 Borders signs deal with Starbucks Corp. to run Seattle’s Best Coffee cafe operations in its stores.
2009 L AL NF OW ED TH
20
05
1998
THE SLO WD EV EL OP ME NT
Borders announces plans to close 200 of its small stores and cut 1,500 jobs.
2010 Borders launches e-book store, starts selling e-readers.
2011 2011
Borders announces plans to liquidate.
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
Expansion Map 1
1971
The original
022
Borders bookstore
Our company established the first
was located in Ann
international store in Singapore,
Arbor, Michigan.
occupying 32,000 square feet, which was then the largest bookstore there. Borders subsequently opened another 41 stores in the United Kingdom, Ireland, Australia, and New Zealand, and bought 35 Books etc stores throughout Britain. The bookstores became bigger and bigger then.
2 1 5
5
2008
The latest Borders Digital Center opened in Alameda, California in January 2008.
1998
2
2005
4
Borders UK was
Borders opened its
established as
first franchise store
a Borders Group
with Malaysia's
subsidiary on
Berjaya Books
Briggate in Leeds,
Sdn. Bhd. in Kuala
West Yorkshire.
Lumpur.
3
1997
The former flagship Borders Singapore store.
4 3
023
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
Borders Old Face 024
Our old brand personality is represented by the following brand grid, a tool used to describe brand personalities through people, objects, activity, chair, architecture and texture. Match up the letters with the photos to see what Borders used to be.
1
2 3
1. Object 2. Architecture 3. Animal 4. People 5. Drink 6. Chair
5 4 6
WE USED TO BE GENUINE AND ACCESSIBLE
025
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
Borders Downfall 026
As the development of the technology, we faced a lot of competition from other online booksellers. As one of the biggest bookstore chains, we were also slow to adapt to the digital age but made some poor decisions. We decided to pay others to run our website, rather than handling that ourselves. Even in 2008 we began running our own website, but we still lost years of managing our own digital strategy; meanwhile, our competitor was quicker to adapt and, of course, launched the digital reader which now has over 25 percent market share for e-readers. Other factors that led to Borders' demise: we emphasis on CD and DVD sales (not a great strategy in the iTunes era) and rapid expansion of stores, even as sales declined, at the cost of a beefed-up online strategy.
027
BORDERS FELL BEHIND THE TIMES AND ITS COMPETITORS WHEN IT FAILED TO GET INVOLVED IN ELECTRONIC BOOKS AND E-COMMERCE.
BORDERS GROUP BRAND GUIDEBOOK
IN THE BEGINNING
028
THERE WILL BE CHALLENGES AND SETBACKS, AS THERE HAVE ALREADY BEEN. BUT CHANGE IS GROWTH. WE ALL HOPE FOR BREAKTHROUGH REBIRTH MOMENTS FOR BORDERS.
029
EXP
PLO 02
GO BEYOND Evolution | Change | Broadening
Brand Evolution
Our New Vision Our New Look
Competitor Analysis Our Customers
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
032
Satisfaction of one’s curiosity is one of the greatest sources of happiness in life. —LINUS PAULING
033
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
From Now On 034
Today, Borders Group is no longer just a bookseller; we now offer a wide variety of innovative ways to getting knowledge, information and resources. Borders celebrates the your curiosity. We will be a platform to indulge Intellectual curious, to explore and discover in different fields, to engage and inspire the public. We believe that following your curiosity and asking questions can lead to amazing moments of discovery, learning, and awareness and can increase your confidence in your ability to understand how the world works. We create tools and experiences that help you to become an active explorer: hundreds of explore-for-yourself exhibits; a digital platform for sharing your curiosity with friends; film screenings; workshops for lifelong learners including day camps for kids and family investigations; evening art and science events for adults—plus much more.
035
WE ARE AT THE FOREFRONT OF CHANGING THE WAY CURIOSITY IS SATISFIED. IT IS NOT ONLY WHAT WE OFFER—IT IS WHAT WE MAKE POSSIBLE.
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
036
Our mission is more than just a statement. Everything Borders sets out to achieve begins with the core values at the heart of our soul.
OUR BRAND SOUL
TO ENRICH LIVES WITH CURIOSITY.
037
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
Borders New Face 038
The following brand grid is a representation of Borders new personality. Match up the letters with the images that now represent our new brand's look.
2
1
3
1. Object 2. Architecture 3. Chair
5
4. Animal
4
5. Drink
6
6.People
NOW WE ARE ACTIVE AND PLAYFUL
039
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
Our Competitors 040
In order to establish what makes Borders band unique from others, a competitor analysis was conducted to determine what attributes made Borders successful, as well as where opportunities exist for our new identity to grow into. We evaluated our competitors, ranging from Internet services, public universities, media companies, education programs, etc., by placing them in strategic groups. Each of these categories accessed our competitors based on these attributes: Interactive, accessibility, active, tangible.
Luxury
041
Universities
Education programs
New Borders
Accessible
Amazon
Media Chanel Inaccessible Inkling Habitat
Traditional Museums
Independent Bookstores Old Borders
Public Library
Affordable
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
Tangible
042
Old Borders Exploratorium Public Library
Traditional Museums
Education programs
Inactive
Active Universities Travel Agency Discovery Channel New Borders Online resource Ted talk
Intangible
043
BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
Who we are talking to 044
ADVENTURER Alex works as an ordinary employee in a transportation company. He spends most of his rest time on extreme sports, climbing, traveling. He is willing to get his life in danger to do some exciting things. He is so friendly and loves to make new friends on his trip. He is single now, but he hopes his girlfriend could have the same interests as him, and he plans to travel around the world after he gets retired.
SOCIALITE Michelle was born in a wealthy family and married twice, no child. She is almost 40 but she gets herself well preserved. She goes to gym, and she is interested in nutrition to keep her shape. Money is not an object to her. She lives in a quality life. She recently focuses on charity and wants to hire some professional party planners to help her get more media attention. She wants people to know about her life.
DREAMER Shannon is a freshman at high school. Her parents divorced when she was five. She grows up with her father who is a very busy businessman. Even he loves her so much and offers her the best he could give. He doesn’t have much time to spend with her, so Shannon grows up with books and movies. She reads all kinds of books and falls in love with literature. She even writes fantasy novel by herself but she doesn’t tell anyone. She is a very quiet person.
SHUTTERBUG Frank recently works as a freelance photographer. He rides his bike every weekend searching for photo opportunities in the city. He serves coffee at a local cafe, but he hasn’t decided whether he wants to go to college to have a professional training. He opens a blog to share his photos and thoughts with not so many followers. He hasn’t been close to his family because of all his family is in marketing business area. He loves reading national geographic and traveling to different cities, and he spends most of his money on digital camera lens.
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BORDERS GROUP BRAND GUIDEBOOK
GO BEYOND
046
SOCCER MOM Melissa is 35 years old and has three children. Her husband is a busy businessman, so she has to take care of all her babies herself. She loves cooking for her family and prepares family members’ lunch boxes everyday. She always takes her children to museum and other pop culture events. She is willing to participate in all kinds of school activities. She goes to book and toy stores at least once a week to find the right things for her children. However, she also buys an iPad and starts downloading music from the Internet recently.
EARLY ADOPTER Allen works for a small technology company as a Senior User Experience Designer. Allen has at least four technology devices in his bag at the same time and wears earphones at all time. He has a group of geek friends. They talk about new tech goods and follow the news of any innovation of technology. Allen has a girlfriend who is working in a restaurant. He wants to get married and purchase their own house in five years, so he is trying to find a better-compensated job in a larger company.
BORDERS ENGAGE WITH PEOPLE IN MEANINGFUL AND INTERESTING WAYS. WE REGARD OUR PEOPLE AS OUR HIGHEST PRIORITY.
047
NOW IT IS TIME TO GO BEYOND, TO MAKE A DIFFERENCE, TO RISE AGAIN, TO BRING ENRICHMENT.
ADV
DVA 03
BRAND NEW Joyful | Clever | Unique
The New Borders Visual System
Logo Ispriation Logo Anotomy
Logo Dos and Donts Graphic system Stationery
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
052
Curiosity is one of the most permanent and certain characteristics of a vigorous intellect. —Samuel Johnson
053
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Our Insprition 054
OUR NEW LOGO IS A WISE OWL WITH INFINITY EYES. SHE REPRESENT BORDERS AS CURIOUS, WISDOM AND ENDLESS. AND WE GIVE HER A NAME—"PAGE".
055
THE WISE OWL We define ourselves as a owl—An animal of wisdom and curiosity.
THE OPEN BOOK We never forget who we were before. We were known as book lovers and we will bring our history to a brand new future.
THE INFINITY SYMBOL There is no end when you keep thinking and learning. Curiosity knows no limits. We hope to be endless.
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
056
The owl symbol is constructed from simple geometric shapes and will function in all media: electronic, print, on-screen and display.
Hello there! I am Page. 057
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Our New Look 058
OUR NEW SIGNATURES ARE FRIENDLY AND FUN. IT SIGNIFIES A CHANGE FOR OUR FUTURE. THERE ARE TWO COMPONENTS TO THE NEW BORDERS LOGO:
THE WISE OWL SYMBOL Borders' symbol, or logo mark, can be used either with or without logotype. It might be represented in black on colored background or white on black or dark color background, as defined in the following pages. Use the symbol when needing to simplify our logo for needing to protect the mark onto either very large or small branding use.
THE BORDERS LOGOTYPE Our logotype is a customized san serif typeface designed to project Borders' new image— modern, joyful, friendly, technological. The logotype is on the right side of the owl symbol and always stays the same color with our owl symbol. Although the logotype is used in conjunction with the symbol, the logotype is never used by itself to serve the logo.
059
symbol
logotype
Logo
Our logo is a very valuable asset. We must treat it nicely. Never abuse it, it doesn’t have arms so it can’t fight back.
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
060
Logomark black on color
061
Logomark white on black
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Using Space 062
Let our logo breath, always allow space around the logo to ensure our logo stand out. The light grey squares represent the minimum clear space required around any application of our logo and symbol only. No type or graphic elements should intrude into the clear space. Clear space is measured by a unit (x) equal to diameter of the cycle of the owl's eyes.
x
27
o
The angle of Page's body is a very important part in our identity. The angle of Page's body and the angle of the letter "r" or "s" in our o
o
logotype form a straight by 27 and 153 .
o
153
x
o
27
063
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Sizing Our Logo 064
1.5 inches Our logo will be not friendly when it is smaller than 1.5 inches. The minimum size of our logo is 1.5 inches. When the size is smaller than 1.5 inches, please use symbol only.
0.5 inches We don't want our Page to lose his beautiful eyes when he becomes small. So the minimum of our symbol only is 0.5 inch. Do not make it smaller than 0.5 inches.
Yeees!
Please do this to our logo.
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
066
BLACK ON WHITE BACKGROUND Our logo should be black when placed on a solid white background so that it could stand out.
WHITE ON BLACK BACKGROUND Our logo should be reversed when placed on a solid background colors are black so that it's easier to see.
BLACK ON COLOR BACKGROUND Choose a color that will create enough contrast between the background and the logo. The highly suggested solid color background is yellow (PANTONE 102C) with black logo.
WHITE ON DARK IMAGE Ensure the image is dark enough so that it creates high contrast with the mark. Images should be very simple formed.
BLACK ON LIGHT IMAGE Images must be extremely simple and light to work with black logo. Use high contrast images and place the logo within bright space.
YELLOW ON B&W IMAGE Use color yellow (PANTONE 102C) when use black and white image as the background. The image must be very simple and the logo must be placed in high contrast place.
067
Nooo!
Please do not treat our logo like this.
Do not add a drop shadow to the background of the logo.
Do not rotate the logo in any angle.
Do not disproportionately resize or squeeze the logo.
069
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
070
Do not change the composition of the logo. The symbol always goes in the left side of the logotype.
Do not add an outline to the logo.
Do not use bright color on bright solid back and bright image background.
Do not use a grey scale fill for the logo.
Do not put the logo on the edge.
Do not apply a gradient color to the logo.
071
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Color Palette 072
OUR COLORS ARE WHAT GIVE US OUR PERSONALITY. WE’RE ENERGETIC AND PLAYFUL.
The primary colors The primary colors are yellow and black. Curiosity Yellow
Infinity Black
Yellow is the color for curiosity. It creates the feeling of modern, dynamic and happiness. Black contains all the colors in the universe. It is classic, modern, timeless and endless.
CMYK 0/0/95/0
CMYK 100/0/0/0
RGB 250/230/20
RGB 5/10/20
HEX #F9E814
HEX #0A0C11
PATONE 102 C
PATONE BLACK C
The secondary color palette The secondary color palette is the color that represent different field that curious happen. Blue represent the feeling of science and technology. Red gives the passion of art. Purple stands for the masteries of history.
073 Technological Blue
Artistic Red
Historic Purple
CMYK 65/0/20/0
CMYK 0/90/85/0
CMYK 55/50/0/0
RGB 45/200/215
RGB 250/10/80
RGB 155/100/200
HEX #2DC6D6
HEX #FC074F
HEX #9B6DC6
PATONE 3115C
PATONE 032C
PATONE 2655C
The tertiary color palette The tertiary color palette consists of two metallic modern colors. They are only used minimally in small details, line-work, subtitles, detailed graphics and folios. They usually accompany the primary colors.
Classic Golden
Modern Grey
CMYK 25/100/50/0
CMYK 0/0/0/20
RGB 165/130/20
RGB 210/205/200
HEX #A37F14
HEX #D1CEC6
PATONE 1265C
PATONE Cool grey 3C
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Our Typefaces 074
The friendly typefaces play an important role in our brand new look. It must be used consistently throughout our branding materials, along with our other visual elements, such as the logo, color and photography to create the visual look.
Aa Display Typeface
Aa 01 Copy Typeface
Display Number
Gotham Rounded
FF Din
Clarendon
Gotham Rounded is
FFDin is a versatile sans
Clarendon number creates
a technical letter that goes
serif face with a distinct
highlight between normal
from friendly to high-tech
technical, modern look.
types, also has educational
to cheeky with ease.
Designer:
sense of feeling.
Designer:
Albert-Jan Pool
Designer:
Hoefler & Frere-Jones
Edouard Hoffmann
075
Gotham Rounded Used for headlines, big titles, quotes, large text and the words that Page said.
FF Din Used for subtitles, inforgraphics, body text, folios, small captions and very small text.
Clarendon Used for huge display number only.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()~
0123456789
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Photography Style 076
Using images that depict people explore the world and have fun. Also using modern B&W photos of landscape, activities and macro abstract shoot. Do not show clear close shoot of people's faces.
077
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
Graphic Elements 078
Outline shape of our owl friend Used for big quotes, important text and large text. Also the quote mark is made be two shapes putting together.
o
27 oblique line It is the same angle with our owl logo. Used for some background, small details and folios.
079
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
080
081
BORDERS GROUP BRAND GUIDEBOOK
BRAND NEW
082
083
THE IMPORTANT THING IS WE NEVER STOP OUR STEPS ON THE PATH OF EXPLORATION.
EN
ND04
THE FRONTIERS Interactive | Playful | Technological
The Extension Of Borders’ Future Creative Workshops Art Club
Visual Planet
Simulated Wonderlands Exploration Studios Maker’s Market Sciencepedia
Retrace The Adventure Epic Theme Retreat
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
088
I set out to discover the why of it, and to transform my pleasure into knowledge. —Charles Baudelaire
089
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Our Impact 090
BORDERS MOVES INTO A NEW REALM OF IMAGINATION THAT WILL TRANSFORM THE WAYS IN WHICH OUR CLIENTS AND COMMUNITY THINK, WORK AND PLAY. UTILIZING OUR RESOURCES OF TALENT, EXPERTISE, AND EXPERIENCE, WE OFFER EXCITING NEW DIMENSIONS OF PRODUCTS, SERVICES AND EXPERIENCES TO ENRICH LIVES, LEARNING AND CAREERS.
Life of Borders' customers
091
Work
School
curiosity
Home
Play
BORDERS GROUP BRAND GUIDEBOOK
We offer a full range of experiences in the area of art, science and history to different life stages.
ry
lle
a tg
Ar
ner
din
d foo ble o l G
t
hor rt co
vir on
m
en
t
a work After
En
092
Interati
ve mus
eum
Ep ic a dva ntu re the me Cr par ea k tiv ew or ks ho p
THE FRONTIERS
arning tools
Interative le
Products
Ed u
rs cha n
&
Sim
ula
Ex
po
rt
fie
ld
tio
t
am n gr tio ro ca lp du oo ge ch lon rs ife l te it Af of ce pr rvi nse No ta da
o& Inf
arke
m ers Mak
history
p oration cam Family expl
art science
nel
e ic
rv Se
Events
Borde
tri
nd
pp
igi
la
nn
tal
er
de vic es
Children
093
Students
Workers
Retirees
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
094
After the analysis and integration, the frontiers of Borders will be:
Art Field
Creative Workshops Art Cohort Visual Planet Simulated Wonderland
Science Field
Exploration Studio
History Field
Retrace The Adventure
Sciencepedia Maker's Market
Theme Retreat
095
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Creative Workshops 096
A PLACE TO DISCOVER YOUR POTENTIAL IN ART AND CREATION
Borders creative workshop is a vibrant and creative community that provides access to tools, machines, software, spaces and exports. You can make virtually all kinds of art at our workshops. our creative workshop provides access to over 10 millions worth of professional equipments and software includes 3D-printers, laser cutters, plastics and electronics labs, a machine shop, a wood shop, a metal working shop, a textiles department, welding stations, a water jet cutter etc. We offer comprehensive instruction and expert staff to ensure you have a safe, meaningful and rewarding experience. Anyone may attend classes as long as you are passion in your creativity and whatever your background or skill sets. At our workshop you can explore the art world of making in a collaborative and creative environment.
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BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
100
1 Interior studio
Fashion studio
Learnning center
7
Dark room
BORDERS’ CREATIVE WORKSHOP IS LIKE A PLAYGROUND FOR YOUR CREATIVITY. 101
Showcase room
Printing studio
Film studio
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
102
Art Cohort A PLACE THAT “ART” HAPPENS AFTER WORK
Borders art Cohort is a place includes a mix of live music, dance and theater performances, film screenings, panel discussions, lectures, artist demonstrations, hands-on art activities, and exhibition tours. It displays local artists’ work pieces with cool light effects. The café offers a delicious prix-fixe menu and specialty cocktails. Artist fellows, artists-in-residence, curators, scholars, and arts educators all play an active role in the place. You can take part in some artists’ conversations about the creative process.
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BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
104
BORDERS ART CLUB IS AN ENGAGING ART SOCIAL NIGHTLIFE FOR YOU.
105
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Visual Planet 106
AN INFO&DATA VISUALIZATION STORY-TELLING SERVICE
Visual Planet lets you take your ideas to new levels of communication. Sourcing, storyboarding & distribution are all included. It is a platform that enables you to take your data driven ideas to newfound forms of understanding. Making visual data and infographics are hard, but Visual Planet can make it easy. We create a one-stop shop for data visualization projects by bringing together marketing gurus, data techs and design experts. We offer a combination of persuasive storytelling, mind-blowing design, data analysis and visual distribution. Also we have a showcase platform for the best infographics. You can upload your info design to get exposure and feedback.
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THE FRONTIERS
108
109
BORDERS VISUAL PLANET HELP YOU TO BUILD INFONATION MORE RELEVANT, MORE BEAUTIFUL, MORE VISUAL, MORE DYNAMIC AND MORE FUN. YOU CAN VISUALIZE YOUR IDEA IN ONE CLICK.
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
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Simulated Wonderland VIRTUAL REALITY DEVICES
Simulated Wonderlands creates the hypothetical three-dimensional visual world of novels, films, and comics through our amazing devices. Users wear specially designed glasses and fiber optic gloves that can enter and move about in fantasy worlds and interact with objects inside. Revolutionary ways to enjoy literature, users are not just reading the story; they are in them exploring the visional world as the characters. It helps users connect to a whole new world of fantasy scenario in a safe non-threatening environment. The videos, images, audio speeches, and other media resources help to bridge the gap and make the connections between real world and dream world.
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THE FRONTIERS
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WITH OUR DEVICES, ANYONE CAN BE ALICE IN THEIR OWN WONDERLAND.
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THE FRONTIERS
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Exploration Studio INTERACTIVE SCIENCE INSTITUTE
Exploration Studio is an interactive center of science as a premier. In fact it is one research and development institution— a twenty-first century learning laboratory that engages visitors, ignites curiosity, and produces phenomenal and playful learning tools. We offer the expertise, programs, exhibits, shows, workshops and opportunities. We create interactive science programs that foster deep learning experiences and community engagement. We build interactive science center for communities and schools. Our partners include local and national governments, universities, museums, libraries, hospitals, and corporations as well as other public and private entities around the country.
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THE FRONTIERS
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EXPLORE THE MYSTERIES OF THE UNIVERSE AND FEEL LEARNING COME TO LIFE.
117
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Sciencepedia 118
DIGITAL LEARNING APPLICATIONS FOR SCIENCE
Sciencepedia is a unique, web-based teaching and learning tool for children and students. It takes full advantage of digital capabilities to offer multi-modal resources that transform teaching and learning. It ignites curiosity and enhances learning via a powerful, simple-to-use program that substantially lowers costs and can be used across any device or platform. Children and students have rich supporting videos, images, simulations, and audio at their fingertips. Sciencepedia includes practical, on-going professional development with a customized plan and learning strategy. Learning science now is easier and playful. Sciencepedia is the perfect collection of rich multimedia assets proven to increase achievement. Primary subscribers include educational institutions and learning environments both private and public.
LEARNING PLAN
U G
ENJOY MUL LEARNING S
119
INSPIRATION
TOOL KIT
EXPERIMENT
DOODLE WITH FRIENDS
UNIVERSE GALLERY
LTIPLE STYLES
UP COMING EVENTS AND CAMPS
SPORTS TRAINNING
BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Maker’s Market 120
INVENTION AND CREATIVITY SHOWCASE AND TRADE PLATFORM
Makers Market offers a platform for grassroots makers including hobbyists, enthusiasts and students who are a wellspring of innovation and creative potential within our communities. Borders welcomes anyone who is embracing the do-it-yourself or do-it-together spirit and wants to share their accomplishments with an appreciative audience. We offer the opportunity for curious people to see themselves as creative inventors and skillful producers. Every year, we invite leading entrepreneurs and companies to our faire where our grassroots makers have the chance to show their talent and achievement to the experts. Benefits include help in securing patterns and employment opportunities in addition to awards and prizes for best submissions. The entire catalog of entries can be viewed at Borders online store.
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Retrace The Adventure 122
FIELD TRIP PROGRAM
Tap into your curiosity for culture and history and let your spirit soar with the all-new adventures, a series of handson workshops and presentations led by our knowledgeable experts. We provide a unique, leisure-time destination for individuals or groups who share a passion for learning and a thirst for adventure. Retrace the steps of outlaws, pioneers, prospectors and colorful characters from the annuals of history. Step back in time to the Jurassic age and kick up dust where dinosaurs once roamed. Let an export guide navigate your journey through the old Silk Road. Experience for yourself unlimited opportunities and new perspectives.
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BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
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BORDERS GROUP BRAND GUIDEBOOK
THE FRONTIERS
Theme Retreat 126
LIVING AN INSPIRED LIFE OF HERITAGE
There is nothing ordinary about our retreat. This is a getaway unlike any other, in a place like no other. Whether your historical interest is the Mesopotamian culture, the American West and cowboys, the Chinese Kongfu temples or the Hanging Gardens of Babylon, you can find and experience it in our retreats. It’s the great place where you can connect with great cultural and historical heritage.
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SOLVE PROBLEM THAT YOU COULD NOT UNDERSTAND BEFORE.
THINK AND LEARN LIKE A SCIENTIST OR ARTIST.
EXPERIENCE WHAT’S HAPPENING TODAY AND UNDERSTAND WHAT IT MEANS FOR TOMORROW.
DREAM, ENGAGE, BUILD, ACHIEVE…
SEE THE WORLD THROUGH THE EYES OF INFINITY.
CHANG LIU (chelsea) 2013.05.06 liuchangapp@gmail.com 4 Colors Epson 1900 Moab rag 300 Paper 7.5 x 8.5