MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
IN VENUE
Exit Flyering We provide an exclusive flyering service for face-to-face distribution of printed material on exit of relevant events. Please provide up to x1000 A5 flyers. The charge for distribution is £50.
Poster Board Hire With a footfall of up to 42,000 in a busy month at Cheltenham Town Hall, our high profile b2 poster boards make fantastic awareness drivers.
Area
Number of Panels (b2: 500 x 707mm)
Reach
Time Period
Cost Per Panel*
front of building (oriel Road)
20
over 12,000 passing cars and around 1400 town centre pedestrians per week, gCHq shuttle stop, venue footfall
1 month 3 months
£50 £100
Toilets: f/m
5/4
Targeted, captive audience
1 month 3 months
£15 £30
foyer
10
venue footfall
1 month 3 months
£35 £70
Corridors
13
venue footfall
1 month 3 months
£25 £50
*Please note Subject to availability. in peak times, such as during the Cheltenham Literature festival, prices may vary.
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
WHAT’S ON GUIDE our What’s on guide is a handy A5 size with x54,000 full colour copies distributed three times per year across gloucestershire and surrounding areas. We also have a digital version available to download at CheltenhamTownHall.org.uk With a combined readership of 143,280, our What’s On Guide is a powerful marketing tool!
options for inclusion: Editorial Entry if your event is open to the public, we can include it editorially for £50 for a quarter page entry in our brochure. This includes up to 60 words of editorial copy plus one 40x40mm image. Example overleaf.
29,000 are distributed throughout gloucestershire, Worcestershire, Herefordshire, Warwickshire, oxfordshire, Wiltshire and bristol. Approximately 20, 000 are posted directly to past customers and 5,000 are placed in key central locations across Cheltenham, including the Tourist information Centre, leisure and community venues, retailers and The Cheltenham Trust venues.
Advertisement High profile advertising with the space options shown in the box to the right, ranging from the prestigious outside back cover to a quarter page. Please supply print-ready artwork* as a flattened CMYK file, with a resolution of at least 300 DPI. We can only accept PDF, EPS or TIFF formats. Fonts must be embedded or converted to outlines/paths. Artwork to be provided with 3mm bleed and crop marks. *in-house design service available on request, prices starting at £75 + VAT
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
space
Dimensions (All trim sizes in mm, W x H)
Cost
outside back cover
148 x 210
£1000
inside back cover
129 x 186
£800
full page
129 x 186
£650
Half page (landscape)
129 x 91
£350
quarter page (landscape)
129 x 43.5
£195
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
WHAT’S ON GUIDE
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
We work to the following production schedule: What’s on Edition
Distributed
Deadline for copy/images /artwork
Januarymay
from 7th December
5th October
mayseptember
from 13th April
24th february
septemberJanuary
from 13th August
22nd June
Deadline for editorial entry and advert bookings: Two weeks before above copy/images/artwork deadlines.
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
PRINT Direct Mail We can post leaflets and flyers to a selection of our extensive database of addresses. simply choose your target customer profile for your specific campaign, create and prepare your mailshot and we’ll ensure it gets into the right hands. Prices are dependent on postal costs and start from x300 addresses. We have 84,000 opt-in addresses across Gloucestershire, Worcestershire, Herefordshire, Warwickshire, Oxfordshire, Wiltshire and North Bristol, which can be filtered by location and purchasing habits.
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
ONLINE CheltenhamTownHall.org.uk is visited by a whopping 25,000 users on average every month, generating a total of 135,000 page impressions. Display Advertising Whether looking for presence on our popular What's on page or sub-section runs, we have advertising options to suit all budgets. Just choose the type of advert you want, section of the site you want it displayed in and how long you want it displayed for. Costs for space* are:
Featured Event Advertisement: £75 per month
Event Advertisement: £50 per month
Information Advertisement: £35 per month
Video Advertisement: £75 per month
*Space subject to availability.
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
ONLINE
Competitions Website competitions are hosted in our dedicated competitions section and raise awareness of up and coming events. We provide a combined digital package to promote competitions, with a personalised competition feature in our monthly eNewsletter. This drives traffic to your featured competition and then on to your event page on our website, etc. We ask for a minimum prize value of £100. Tickets combined with hotel stays and/or restaurant meals, or merchandise work particularly well. We take care of everything, from the artwork to capturing entries and for a one-off fee of just £125. Bookings must be made one month in advance in order to ensure there is available space in the monthly eNewsletter. All online bookings get full campaign support across our Facebook, Twitter and Pinterest social channels
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+
For more information & to book contact melanie Jones T 01242 264 117 E melanie.jones@cheltenhamtrust.org.uk
EMAIL With over 62,000 opt-in addresses that can be filtered according to location and purchasing habits, email is a fast and effective way of driving sales. Monthly eNewsletter sent to around 62,000 opt-in people on the 1st of every month, our full colour HTmL newsletter has an average open ratio of 28%. Able to display copy, graphics, audio and video, options for inclusion are:
Tailored eShot With an impressive average eShot open rate of 35%, our customers trust the email communication we have with them. We would hate to spam, so carefully choose whether an eShot is appropriate within a campaign. Prices start from £175 per 1,000 email addresses and for that we take care of everything – from design to capturing response rates. Due to the popularity of this service any prospective bookings are subject to availability.
Email Newsletter Example
Display Advertising for £150 you can include a full width banner strip within our monthly newsletter. We can design in-house for a fee of £50. Enhanced Event Listing for £100 we can create a featured event listing with image and wording to click through to your dedicated events page, to highlight your event and drive traffic via our highly targeted monthly email newsletter.
All online bookings get full campaign support across our Facebook, Twitter and Pinterest social channels
ALL RATEs ExCLusivE of vAT, ADDED AT 20% / booking foRm REquiRED bEfoRE WoRk CommEnCEs / T&Cs APPLy
MEDIA PACK
IN VENUE +
WHAT’S ON GUIDE + +
ONLINE +
EMAIL +
+